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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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An analysis of digital marketing strategy in the era of social media in China

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  1. Big Data in Marketing thesis 2018 by Daniil Tykheev pdf free download

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COMMENTS

  1. STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED ...

    Online marketing or e-marketing as often referred to all marketing activities carried out online to reach the customers as opposed to the traditional way of reaching the customer like print media, sales promotion, adverts on tv and on radio (Goldfarb, 2011).

  2. Effective Digital Marketing Strategies for Small Businesses ...

    effective, digital marketing requires a well-executed strategy (Negoiţă et al., 2018). Marketing knowledge is critical to a business's success (Bacon & Schneider, 2019).

  3. Marketing Theses and Dissertations | Marketing | University ...

    Theses/Dissertations from 2018 PDF. The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate, Denise Hunter Gravatt

  4. Effective Marketing Strategies of Profitable Small Businesses

    The implementation of effective marketing strategies has a major influence on small businesses’ ability to be competitive and profitable (Franco, 2018). Fifty percent of firms fail within 5 years of beginning operation and usually, lack of profits due to ineffective marketing is a key reason for failure (U.S. Small Business Administration, 2018).

  5. IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR - Theseus

    Social media marketing relies more on human behavior than structured advertisements and so the study will seek to find out how this affects the consumer purchase power.

  6. Small Business Social Media Marketing Strategies in the ...

    Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business

  7. Prasant Gurung thesis CENTRIA 2018 - Ammattikorkeakoulut

    Through this study, this thesis intends to find out why the digital marketing tools are a vital part of marketing in current competitive market including the obstacles throughout the research.

  8. An analysis of digital marketing strategy in the era of ...

    This thesis will focus on the three digital marketing strategies: content marketing, live streaming e-commerce, and trust fission. As a marketing method that has existed since the paper media era, content marketing has been given new meanings in the social media era.

  9. The effects of social media marketing on brand awareness ...

    The thesis aims to investigate the impacts of social media marketing on brand awareness through a case study. Both secondary and primary data will be used to provide in-depth information for this research. It is crucial to collect previous studies to gain a general knowledge

  10. The phenomenon and rise of Influencer Marketing and how it ...

    This dissertation was written as a part of the MSc in e-Business and Digital Marketing at the International Hellenic University. The aim of this study is to analyze the phenomenon of