business plan on doughnut

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Donut Shop Business Plan Sample

Published Apr.16, 2018

Updated Apr.22, 2024

By: Brandi Marcene

Average rating 3.9 / 5. Vote count: 22

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start donut shop business?

Are you planning on starting a donut shop? This is an excellent idea as donut is a common snack that is widely consumed across the entire world. Donuts are the most common snacks and people love them for their great taste. As a result, the donut shop industry is a thriving industry with great potential of good returns. According to statistics, the donut shop industry in U.S. commands an annual revenue of $15 billion. The level of investment group for business plan varies according to the size and infrastructure, but you can be sure to quickly and fully recover your initial startup capital.

Executive Summary

2.1 the business.

The donut shop will be registered under the name Tasty Donut Shop, and will be located in Chinatown, Chicago- Illinois. The donut shop will be owned by John Donald who is an experienced pastry chef.

2.2 Management Team

John Donald who is the owner of the donut shop is an experienced Pastry Chef who was worked in the food service industry for more than twenty years. Before opening a donut shop, John has worked for numerous top-rated hospitality brands across the United States.

2.3 Customer Focus

Tasty Donut Shop intends to set up in a busy strategic location and offer customers various types of donuts and pastries. Customers will be drawn from various social, religious and cultural backgrounds.

2.4 Business Target

Tasty Donut Shop intends to offer unique and mouthwatering donuts which are appealing to customers looking for a donut shop that satisfies their taste buds.

Company Summary

3.1 company owner.

John Donald is an experienced and award winning pastry chef who has had an incredibly successful career. John has worked in major international hotels and popular US chain of restaurants throughout his career.

3.2 Aim of Starting the Business

After having attained major career achievements, John considered starting a mini donut business as he has always wanted to extend his skills into entrepreneurship. With his immense experience, he knew he would adequately address market needs.

3.3 How the Business will be Started

As an experienced pastry chef, Donald understands the technical aspects associated with starting a donut shop business. For the financial roadmap, he has engaged the services of finance experts to come up with a detailed financial plan. The following is a financial analysis for Tasty Donut Shop.

Services for Customers

Tasty Donut Shop is keen to uniquely approach the market and provide tasty snacks that will charm various types of customers. As part of how to start a donut business, the donut shop will offer the following services .

• Sell different types of tasty donuts and pastries made from a rich menu selection
• Offer different types of soft drinks such as soda, bottled water, milkshake and smoothies
• Offer freshly brewed coffee and teas
• Sell assorted snacks i.e. burgers and sandwiches as well as other mouthwatering desserts.

Marketing Analysis of Donut Shop Business

For Tasty Donut shop to succeed in the market, a comprehensive market analysis was done to identify what areas of the donut shop business plan need to be focused on to reach out to potential customers. In this business plan , the donut business has come up with a strategy it intends to use to work towards achieving its goals.

Considering the increasing number of people eating donuts, there’s definitely a vibrant market waiting to be tapped.

5.1 Market Segmentation

Everyone loves donuts and for this reason, customer demographics are vast. The donut shop intends to come up with a sustainable marketing plan that will help the business to attract more customers. Chinatown is a popular Chicago neighborhood famous for its unique architecture and a lively dining culture. Being an area with a large population and high pedestrian traffic, this donut coffee shop business plan intends to reach out to the following customers.

5.1.1 Adults

Immigration business plan.

According to sources, U.S. adults are the highest consumers of donuts and other snacks. Anyone above the age of 18 years is a potential customer. The middle class and upper class working population are greatly attracted to donuts, and hardly a day passes without eating their favorite donuts. For Tasty Donut Shop, this is a lucrative customer segment because working adults have an income and therefore, command a higher purchasing power. The business intends to rely on its creativity and uniqueness in its range of products to offer the best quality donuts and snacks. This will give Tasty Donut Shop a competitive advantage over other donut shops in the vicinity.

5.1.2 Children

Children are major consumers of donuts and constitute a major market segment that Tasty Donut Shop intends to focus on. In this donut shop business plan sample, the business intends to introduce a menu with special kids donuts to attract children to the facility. In addition, the business will regularly be adorned with kids themes and special offers to entice children who cannot resist the allure of delicious donuts.

5.1.3 Students

With a high number of schools and educational institutions within the vicinity, Tasty Donut has a great chance of benefitting from high student populations to improve revenue margins. Special offers targeting students will go a long way in building long lasting relationships with students.

5.1.4 Corporates

Corporates require donuts for various purposes such as office staff parties, product launches and corporate gifts. Chicago is a top business and financial hub with many corporate establishments. Tasty Donut Shop is expected to leverage on the vibrant corporate environment to sell corporate donuts.

5.2 Business Target

Tasty Donut Shop is setting up shop in a strategic location with a many restaurants, coffee shops and snack bars. Chinatown is an area frequented by many people and high pedestrian traffic. Therefore, the strategic location of the donut shop will be of great help in driving more revenue. This start up donut business plan aims to provide direction on how the business will attain its goals.

Initial startup capital has already been set aside and there is hope the donut shop will generate sufficient revenue and profits to recover the initial capital. According to this donut store business plan , Tasty Donut Shop projects 15-20% annual growth in sales for the first three years.

5.3 Product Pricing

Donut pricing has been determined after doing a survey to find out what competitors are charging. The business will rely on a competitive pricing structure that offers customers value for their money. [related_post id=”13894″]

When planning on starting a donut business, it’s wise to come up with a sound business development strategy. John Donald has worked closely with experts to come up with an effective marketing strategy that will propel business growth. The following is a sales strategy for Tasty Donut Shop.

6.1 Competitive Analysis

Tasty Donut Shop is relying on a creative and unique market entry approach to ensure clients get the best quality and tasty snacks. There are many donut shops in Chinatown, Chicago and the business expects tough competition.

6.2 Sales Strategy

For Tasty Donut Shop to realize its set targets, the following strategy has been proposed for how to open a donut shop business and market the new business effectively.

• Create awareness about the donut shop by distributing introductory letters and brochures to targeted customer groups
• Place advertisements in local media channels such as community newspapers, radio and television
• Incorporate digital social media advertising platforms such as Facebook, Twitter and Instagram
• Design a simple but search engine friendly website to establish a strong online presence
• Organize roadshows especially in areas where customers are targeted to promote the new business
• Offer exciting introductory offers and discounts on various types of snacks to attract new customers to the donut shop
• Become a member of local food business local associations to expand the business network and scout for new markets
• List the donut shop on local business directories
• Have a much publicized official welcoming party to advertise the business

6.3 Sales Forecast

Tasty Donut Shop has put in place a business sales strategy to help the business attain its financial goals. Below is a sales forecast for the donut shop.

Personnel Plan

Tasty Donut Shop is engaged in providing top-notch products in order to fully meet customer expectations. When planning how to start a donut shop business, a good personnel plan is paramount to effectively handle business operations.

7.1 Personnel Plan

The donut shop is owned by John Donald who will be the Shop Manager for the business. The business has plans to hire the following members of staff to work in various departments.

• Assistant Manager
• Two Pastry Chefs
• One Admin and Customer Care Executive
• One Marketing Executive
• One Cashier
• One Cleaner

Successful applicants will be thoroughly trained to familiarize themselves with business procedures.

7.2 Average Staff Salaries

Tasty Donut Shop intends to pay the following average annual salaries for its staff in the first three years since opening.

Financial Plan

Tasty Donut Shop has come up with a financial plan that will guide the business to prosperity. John Donald has rollout out how to start a donut shop using his personal savings and funds contributed from two investors. Additionally, a loan will be borrowed to cater for the budget deficit.

Below is key financial data for Tasty Donut Shop.

8.1 Important Assumptions

Financial forecast for Tasty Donut Shop will be based on the following assumptions.

8.2 Brake-even Analysis

Tasty Donut Shop Brake-even Analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and Loss Information for Tasty Donut Shop computed on an annual and monthly basis is shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Tasty Donut Shop is shown below.

8.4 Projected Cash Flow

Below is a summary of pro forma cash flow, subtotal cash received, subtotal cash spent on operations, subtotal cash from operations and subtotal cash spent.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Tasty Donut Shop that indicates assets, capital, liabilities, long term assets and current liabilities.

8.6 Business Ratios

Tasty Donut Shop Business Net Worth, Ratio Analysis and Business Ratios are shown below.

Download Donut Shop Business Plan Sample in pdf

Professional writers OGS capital specialized also on a theme such as professional brewery business plans , opening a bubble tea shop business plan , business plan coffee shop , butchery business startup , gourmet food business plan , how to open sandwich shop business and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site: