business plan for gym ppt

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Gym Business Plan PowerPoint Template

Number of slides: 10

Make a business plan presentation to grow your gym or fitness center. The Gym Business Plan PowerPoint template is ideal to obtain investment or seed funding for your business idea. Showcase your strategy and growth plan in eye-catching slides. You’ll be able to cover your market analysis, customer segmentation, marketing and financial plan, and future goals. Are you ready to take your gym business to the next level?

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Gym Business Presentation Template

Gym business overview.

Open your gym business PowerPoint deck with an introduction of your business's current status. The business overview slide features a data-driven circle chart where you can showcase KPIs and highlight milestones. Use this slide to answer what makes your gym business unique to your customers.

Gym Business Market Slide

Conduct a market analysis of your niche market. Here you’ll be able to compare different solutions that target the same problem your business does and reinforce why your gym is the best option. The gym business market slide comes with column charts to showcase relevant figures.

Gym Marketing Plan Slide

Once you’ve provided a situation analysis, bring your ideas and how you’ll make them happen. The PowerPoint template includes slides for a marketing plan, an operations plan, and a financial plan. These are key sections you should add to your business plan to show potential investors that you’re serious about making your business grow. 

Future Goals Slide

Close your business plan with a sneak peek at what’s next. This will help your audience understand the vision you have for the fitness center in the long term.

Gym-themed icons

The Gym business PowerPoint template has gym-themed icons across the whole deck to enhance your key ideas.

Creative Business Plan Presentation

Create your gym business plan presentation in a creative template that will help you engage your audience from start to finish.

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Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Gym Business Plan Powerpoint Presentation Slides

A business plan is a document that defines in detail the organizations objectives and how it plans to achieve its short and long term goals. Grab our professionally curated Gym Business Plan. It lays out the firm marketing, financial, and operational standpoints. Our Fitness Center deck provides detailed information on gym and fitness industry statistics, growth drivers, market trends, and critical industry challenges, including lucrative opportunities. Moreover, it focuses on the company overview, which includes vision, mission, goals, gym start up expenses, essential services offered, and success factors. Further, our Health Club PPT describes the customer analysis for the gym and fitness industry in the USA, buyers persona, and market sizing. Additionally, it covers the SWOT analysis, PORTERS framework, and detailed marketing plan. Lastly, our Performance Center module covers a financial summary section of Wellness Studio, including a revenue model, economic impact, profit and loss statement, break even analysis, etc. Get access to this powerful template now.

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PowerPoint presentation slides

You can survive and sail through cut throat competition if you have the right skills and products at hand. If a business plan is on your upcoming agenda, then it will not be wise of you to proceed in absence of our well designed Gym Business Plan Powerpoint Presentation Slides. Our PowerPoint presentation swears by in depth detailing and thus answers every question that may hit you or your audience at any point of time. Whats more, are the multi fold benefits that our PowerPoint offers. Made up of high resolution graphics, this PPT does not hamper when projected on a wide screen. Being pre designed and thoroughly editable this ready made business plan saves a lot of the presenters time and efforts which otherwise get wasted in designing the business plan from scratch. We make our business plan PowerPoint presentation available to you keeping in mind the competitive edge. Join your hands with us now.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces GYM Business Plan. Commence by stating Your Company Name. Slide 2 : This slide depicts the Agenda of the presentation. Slide 3 : This slide incorporates the Table of contents. Slide 4 : This is yet another slide continuing the Table of contents. Slide 5 : This slide highlights the Title for the Topics to be covered further. Slide 6 : This slide focuses on the Executive summary of gym start-up. Slide 7 : This slide covers the gym company vision, mission, and goals. Slide 8 : This slide reveals the Start-up cost summary for gym company. Slide 9 : This slide depicts the Gym industry market gap and solution. Slide 10 : This slide highlights the products and services offered by gym industry. Slide 11 : This slide deals with Analyzing key success factors to strategize gym company. Slide 12 : This slide includes the Heading for the Contents to be discussed further. Slide 13 : This slide presents the Gym industry global market at a glance. Slide 14 : This slide exhibits the Gym, fitness trackers and application industry total revenue. Slide 15 : This slide portrays the US gym and fitness industry market outlook. Slide 16 : This slide presents the Key market trends shaping gym industry. Slide 17 : This slide continues the Key market trends shaping gym industry. Slide 18 : This slide states the Major challenges faced by gym industry. Slide 19 : This slide mentions the Major challenges faced by gym industry. Slide 20 : This slide focuses on Determining growth drivers for gym industry. Slide 21 : This slide portrays an ideal business location for a gym business. Slide 22 : This slide indicates the Title for the Ideas to be covered next. Slide 23 : This slide emphasizes on the Target customer profile selection for gym business. Slide 24 : This slide reveals the Buyer personas of the gym business. Slide 25 : This slide showcases the TAM SAM SOM analysis of gym business. Slide 26 : This slide includes the Heading for the Ideas to be discussed further. Slide 27 : This slide displays the Direct business competitors of gym business. Slide 28 : This slide reveals the Title for the Contents to be covered next. Slide 29 : This slide highlights the Comprehensive SWOT analysis of gym business. Slide 30 : This slide shows the Heading for the Topics to be further discussed. Slide 31 : The slide highlights porter’s five forces model and its implications in the US gym industry. Slide 32 : This slide includes the Title for the Topics to be covered in the following template. Slide 33 : This slide indicates the Effective sales strategies for gym business. Slide 34 : This slide exhibits the Best pricing strategies for gym business. Slide 35 : This slide presents the Gym and fitness center membership plan. Slide 36 : This slide illustrates the Gym business marketing and sales funnel. Slide 37 : This slide contains the Heading for the Contents to be discussed next. Slide 38 : This slide displays the Business model for gym and fitness center. Slide 39 : This slide states the Short and long term goals for gym business. Slide 40 : This slide includes the Title for the Ideas to be covered further. Slide 41 : This slide gives a glimpse of important financial assumptions in terms of income, expense, and balance sheet. Slide 42 : This slide showcases the Gym center revenue generation model. Slide 43 : This slide depicts the Break-even analysis with fixed and variable cost. Slide 44 : This slide reveals the Projected profit and loss account statement. Slide 45 : This slide continues the Projected profit and loss account statement. Slide 46 : This slide illustrates the Projected cash flow statement for gym business. Slide 47 : This slide continues the Projected cash flow statement for gym business. Slide 48 : This slide portrays the Gym business comparative balance sheet statement. Slide 49 : This slide continues the Gym business comparative balance sheet statement. Slide 50 : This slide exhibits the Scenario-based analysis with realistic, optimistic, and pessimistic cases. Slide 51 : This slide continues the Scenario analysis with realistic, optimistic, and pessimistic cases. Slide 52 : This slide reveals the Discounted cash flow valuation for gym business. Slide 53 : This slide showcases the Heading for the Ideas to be discussed in the upcoming template. Slide 54 : The slide highlights the organizational hierarchy in the company. Slide 55 : This slide represents the Professional summary of gym business founder. Slide 56 : This slide depicts the Gym business staff job roles and responsibilities. Slide 57 : This slide continues the Gym business staff job roles and responsibilities. Slide 58 : This slide contains the Title for the Contents to be discussed further. Slide 59 : This slide exhibits the Possible exit strategies for gym business. Slide 60 : This slide portrays the Heading for the Topics to be covered next. Slide 61 : This slide displays the Key abbreviations used in the plan. Slide 62 : This is the Icons slide containing all the Icons used in the plan. Slide 63 : This slide is used for showcasing some Additional information. Slide 64 : This is the Idea generation slide for encouraging fresh ideas. Slide 65 : This slide incorporates the company's mission, vision, and goals. Slide 66 : This is Our team slide for showcasing the team-related information. Slide 67 : This is the Venn diagram slide. Slide 68 : This slide contains the Post it notes for reminders and deadlines. Slide 69 : This is the Puzzle slide with related imagery. Slide 70 : This slide elucidates information related to the Financial topic. Slide 71 : This is the Thank you slide for acknowledgement.

Gym Business Plan Powerpoint Presentation Slides with all 76 slides:

Use our Gym Business Plan Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

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April 27, 2023

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Gym Business Plan

Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?

If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?

And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!

If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.

A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.

But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.

Fitness Industry Outlook

• The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships.
• The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030 .
• The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a market volume of US$2.32 billion by 2027.
• The fitness industry is expected to increase its revenue by 172% from 2021 to 2028 – reaching $435 billion.
• From 2011 to 2019, the revenue for gyms and health centers in the United States consistently increased each year.
• Recently, the United States led the world in gym industry revenue and is expected to add 15.6 million more members by 2030.

Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:

Key Components of a Gym Business Plan (w/ Examples)

• Executive Summary
• Company Overview
• Industry and Customer Analysis
• Competitor Analysis
• Service Offerings
• Marketing Strategy
• Management Team
• Operations Plan
• Financial Plan

1. Executive Summary

The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.

It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.

You can start this section with a brief introduction to your gym business and discuss the following key elements:

• Market Opportunity
• Vision & mission statement
• Target market
• Your products and services
• Marketing strategy
• Management team
• Financial Outlook

After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.

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2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

• Increase the client base by 100 customers within the first year of operation.
• Relocating to a large and more appropriate location facility by the first year of operation.
• Expand service offerings to provide a comprehensive fitness experience.
• Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
• Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

• What is the current market size of the fitness industry in terms of revenue?
• What are the current trends in the gym business?
• Who are the target audience, and which customer segment do you wish to serve?
• What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

As a gym owner, you can target the following customer profiles:

• Blue-collar employees (factories, warehouses, service industry)
• White-collar individuals(corporate or government employees)
• High school & college students
• Military members and their families
• Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

• Direct competitors can be other local gyms
• Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.

Collaborations

Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

• Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
• Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
• Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

• Profit and loss statement
• Cash flow statement
• Balance sheet
• Break-even analysis
• Business ratios
• Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym financial plan with the help of Upmetrics:

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Sample Business Plans Template

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Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

• Executive summary
• Company overview
• Industry and market analysis
• Customer Analysis
• Competitor analysis
• Service offerings
• Marketing Plan
• Operations plan
• Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

• Easy accessibility and high visibility area
• Assess the availability of sufficient parking space
• Check and comply with local zoning laws and regulations
• Analyze the local demographics to align with the target market
• Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

• Ignoring thorough market research
• Overestimating financial projections
• Neglecting competitors analysis
• Overlooking marketing strategy

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Gym Business Plan Guide – With Templates, Examples & Checklist

Published by caroline @ wellness creative co on 4 october 2022 4 october 2022.

Preparing a gym business plan can feel like a daunting task, but it doesn’t have to be. If you’re starting a health club , fitness center, or boutique studio, it can actually be quite easy to create a document that impresses banks and investors . All you need is a simple step-by-step guide… 

In this article – learn how to write an awesome gym business plan (with samples, PDF templates, and downloadable checklist).

• Essential elements of a business plan
• Why they matter
• Examples & templates
• Downloadable checklist

Key Elements of a Gym Business Plan

Planning a new venture can be an overwhelming task but our 7-step process makes it easy.

We’ll guide you through the exact steps to preparing a brilliant business plan to help secure gym funding. Following a proven format can help you access government grants for fitness centers or gym equipment loans.

Here are the sections that every gym business plan should include… 

• Executive summary
• Industry and local market analysis
• Company overview
• Products and services
• Sales and marketing strategy
• Financial information
• Implementation plan

Now let’s look at each of them in more detail…

1. Executive Summary

Get straight to the point – why should they invest in your business? Include your mission, key financials, and unique selling points. Although it goes at the beginning of your plan, you should do this section last.

2. Industry & Local Market Analysis

Demonstrate potential – show that the industry is growing and there’ll be a strong demand for your products or services. Include research statistics , competitor info, and relevant government initiatives.

3. Company Overview

Summarise the company – objectives, location, ownership, legal status, team structure, and operations.

4. Products & Services

The fun part – detail the names, descriptions , and prices of the products or services you plan to sell. This could be memberships, class passes, PT sessions, workshops, smoothies, merchandise, etc.

You might also like… How To Start an Online Fitness Business or Build a Successful Fitness Brand .

5. Sales & Marketing Strategy

How you’ll attract customers – explain your brand positioning and list all of the activities you’ll do to generate pre-opening sales, attract competitor customers, and promote your business once fully open.

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

6. Financial Information

Spreadsheets are your friend – potential investors aren’t just interested in your figures, but how you arrived at those figures, so show your calculations!

Include breakdowns of profit & loss, cash flow, breakeven figures, and the capital expenditure needed for start-up. Project 12, 36, and 60 months ahead.

7. Implementation Plan

How you’ll make it happen – provide a step-by-step list of actions you’ll take, including milestone dates.

Why Business Plans Matter

Preparing a comprehensive business plan is hugely important. You’ll use it to secure a bank loan or investor funding so then there’s a lot riding on this one document.

It’s not just about putting ideas to paper – a fitness business plan needs to be well-structured and involves extensive research. But it’s well worth the effort as it sets you up for long-term success in the future.

“Business plans double your chance of success.”

Creating a business plan may seem like an annoying admin chore, but it’s crucial to the success of your business.

In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. This is because they help you transform your fitness business ideas into a reality and ensure you’re profitable from the start.

You might also like… How To Write A Gym Marketing Plan [With Examples & Templates]

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Gym Business Plan Examples & Templates

We’ve also collated a few of our favourite gym business plan templates below. These PDF samples will give you ideas for writing your own along with a guide to follow.

• Ibis World produced this thorough 60-page sample, which is a great source of financial projections.
• Launceston City Council created this aquatic center and health club business plan.
• Dragon Fitness Training produced this interesting personal trainer business plan as an academic exercise.
• Catalyst Fitness created this CrossFit business plan with a detailed risk assessment.
• The Yoga Lunch Box  offers a comprehensive yet easy-to-read yoga business template.
• Fitness Texter has a nice little guide that includes helpful questions to ask yourself.

Creating business plan is totally worth the extra time and effort. It’ll be your business blueprint for the next 3-5 years and help to secure bank loans or investor funding.

Putting some thought into how you’ll promote your services and manage cash flow will ensure you’re prepared for life as a business owner.

Downloadable PDF Checklist

We’ve found that the best way to approach a business plan is to work on it in small chunks . Trying to get the whole document done in one go is the quickest route to overwhelm.

Instead, we recommend working on just one section each day. This will enable you to complete the whole thing within a week, without stressing out .

To simplify the process, we created a  checklist  for preparing your business plan. It walks you through 7 simple sections that’ll result in a killer document, without the stress.

You can download it as part of our Fitness Business Start-Up Kit …

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How to Write a Gym Business Plan (Step-by-Step Guide + Free Template)

• posted on 2024-05-22 2024-05-23

Opening a gym can be very lucrative but requires a well-thought-out business plan. We mean a document that will help you understand what steps you need to achieve success at your gym. This article will discuss how we design a plan for a fitness business from the scratch.

We will present some examples and gym business plan templates. They will help you understand what elements should be included in this document. From concept development through market and competition analysis to a financial plan. This article gives you a solid foundation for writing a business plan. Doesn’t matter if you are creating a new gym or improving an existing one.

Download: Free Gym Business Plan Template

What is a gym business plan?

A gym business plan is a document that describes planned activities, goals, and strategies for a new or existing gym. It is an important document for anyone who wants to open or develop their own fitness business.

How to write a gym business plan (Step-by-Step)?

• Step 1: Gather answers to important questions from the list below before writing your plan.
• Step 2: Are you opening a gym with an innovative business model? It is better to wait to start writing a business plan immediately to verify whether this model can succeed. 
• Does the gym have a traditional business model (e.g., hour-scheduled group training sessions) already existing in the market? You can skip this step and create a business plan immediately.
• Step 3: Create a gym business plan using the ready-made template (pattern) described below.
• Step 4: Review the business plan regularly, every month in the first months of running the gym, and at least once a year in subsequent years. A business plan is a living document that will help your fitness place grow.

What to remember when creating a gym business plan?

• Write short and concisely. Be specific.
• Use numbers for calculations.
• Assume black scenarios. The blacker you assume, and yet the business has a chance of success, you will manage to beat the market.
• In the first months of the gym’s operation, work with the business plan daily and update calculations and assumptions.
• Once the gym is stable and has reached the so-called break-even point, return to the business plan at least once a year.
• Discuss the business plan with your team. Also, consider sharing some of the profits with your team. In this way, you will build a unique commitment.
• The business plan is for years. The document should be updated regularly.

Where to start writing a gym business plan? (10+ questions to start with)

Start writing your document by answering a few important questions. The questions help you create a good business plan for opening a gym and, above all, help you design a business that perfectly suits your needs:

• Why do you want to start this gym?
• How much would you like to earn per month? 
• How many clients do you plan to serve per month? 
• What kind of gym do you want to run? (e.g., group training place, personal training place, specialized gym of one kind of sport or one kind of clientele). Here is a list of types of fitness businesses.
• What kind of service will you offer? (on-site, online, mixed).
• What area will you operate in?
• Who will be your client? 
• How many direct competitors are there where you want to operate?
• How will your gym stand out?
• Who do you need to hire to start a gym?
• What metrics will you keep track of? (e.g. retention rate, customers opinions).
• What will your gym look like inside?
• What will the atmosphere of your gym be like?
• What will your fitness offer look like? 

Recommendation

Remember that a sample of your fitness classes can attract potential customers. A well-performed meeting will help you sell your idea. The trainer’s performance and place’s image are your #1 sales tools.

What to write a business plan for?

• A business plan is an action plan. You will stop dreaming and start turning your idea into a real gym business plan.
• Running a business is working in a company. Creating a plan is working “on the company,” i.e. its design and improvement.
• A gym business plan will allow you to verify your assumptions. You will observe it in a year, two, or five years. It’s super satisfying to watch how your knowledge grows every year.
• Writing this document allows you to translate your vision into a specific project and action plan. It also allows you to rethink to what extent your business idea is a recipe for success and what you still need to refine.
• Creating a business plan for a gym will help you assess the reality of your dream. You’ll check the possibilities of its implementation, as well as check the chances of its success. It’s also important to assess the risk you have to take.
• A business plan forces you to be specific. If you don’t know the answer to a question in our guide, you may be blind in this area, which is very risky.
• If you already run a gym and don’t have a plan, fix this mistake. Every gym should have some sort of ideas for the present and future actions.

When is it worth writing a business plan?

In our opinion, it’s always worth it 🙂 You plan to open a successful gym, right? Not having the basic elements of your fitness business written down and calculated… dooms you to failure. Remember to verify them regularly too. 

Only regular analysis of the gym’s results and planning the next moves (in the form of a business plan) allows you to have full control over the gym.

Of course, the external motivation is looking for an investor or support (then you are forced to create this document).

Helpful resources when creating a gym business plan

• How Much Do Gym Owners Make in 2024
• How Much Does It Cost To Open a Gym in 2024
• Opening a gym (Step-By-Step Guide)    

Free gym business plan template

A typical gym business plan example includes:

• Executive summary for a gym
• Gym description
• Market analysis
• Competition analysis
• SWOT analysis
• Investment costs (one-off to start)
• Operating costs (fixed monthly costs) Financial Projections
• Profit and Loss Account

Break-even analysis

Sensitivity analysis

• Gym marketing plan
• Company description of the vision for further development of the gym

1. Executive Summary

The summary of the gym business plan should include:

• Mission statement, vision, and values.
• Description of the gym concept.
• Why will this idea be a success?
• How do you want to implement this plan?
• Profits and return on investment.

The executive summary should be written at the end after you have written your entire gym business plan. The executive summary wraps the business plan up. It provides the reader with the most important information in a very concise form (max. 600 words, i.e., about 1-2 pages). Discuss only the key aspects of your business idea. Use points!

2. Description of the gym

This section aims to show you the details of your gym. It should not lack the following elements:

• Mission: why do we exist?
• Vision: what we want to achieve in 1, 2, and 5 years.
• Business Type: Is your gym a sole proprietorship, partnership, or other business?
• Gym name (get inspired by this list of gym names ).
• Gym type: specify the type of gym, e.g., personal training gym, group fitness classes gym, online training studio, wide offer studio, etc.
• Specific location: write exactly where your new gym is (or could be) and why you chose this place.
• The style of the place: what will be the colors, atmosphere, decorations, music, etc.
• Ways to serve the customer: only on-site, only remotely, both ways.
• Hours of Operation: What hours will the place be open? Why are these?
• Your offer is surely connected with your experience and skills. But remember to be creative and have 1-3 differentiators from the competition (Unique Selling Points)

3. Market research and competition analysis

You should thoroughly analyze the space to create your premises. Oh, unless you are introducing real innovation to the market – or maybe especially then 🙂What needs to be observed? Analyze the market and competition, focusing on the following: Industry analysis. Customers are the key to any gym’s success. Knowing their demographic structure, preferences, and training habits is critical to a business plan.

• Target market for a gym: Think about who your customers will be. Consider their age, interests, expectations, and how to reach them.
• Needs in the market: Describe the market’s needs and how your gym will meet them.
• Target Audience Size: Determine the number of potential customers in the market you intend to target.
• Market trends: Use credible information to show that people will be interested in your gym idea. Find out current trends and how the gym industry is developing.

Competition analysis Check out other gyms that are or could be your competition.

• Is there any other gym or fitness center in your area? Make a list of them.
• Revenue and number of customers they can achieve: Estimate how much such gyms can earn
• Offer and prices: Analyze what these places offer and what is their pricing . Try to calculate their revenue cost (it is how much you need to spend before you start earning).
• Competitor marketing activities: See what makes them successful and their weaknesses.
• Competitive advantages: What will be your advantage?

SWOT analysis The abbreviation comes from the words: S for Strengths, W for Weaknesses, O for Opportunities, and T for Threats. Fields S and W are related to the gym’s launch situation. While the O and T fields are related to the success of your project in the future. It is worth conducting such an analysis in the form of a table:

4. Investment plan (cost analysis)

In this section, you will present the costs associated with the initial investment and the spending plan for the first year of operation.

List the costs, dividing them into two groups:

• Investment costs (one-off to start).
• Operating costs (fixed monthly costs). 

After opening a gym, verify the costs regularly, preferably once a month.

Investment costs include, among others:

• Rental or purchase of the real estate.
• Renovation and adaptation of the fitness facilities.
• Purchase of exercise equipment: mats, kettlebells, dumbbells, other special equipment, like poles for a pole sport studio, etc.
• Reception Desk.
• Unified Work Clothes for the staff (if you plan it)
• POS software.
• Payment terminals.
• Computer hardware for the POS system.
• A website with online booking.

Regarding point 5 and 6, take into account a very important monthly purchase, which will however save your time and money finally. It’s a gym management software. You can compare some of the software providers on the market. Yet, what we recommend is WodGuru . With its reasonable price, many useful features, amazingly helpful support and nice cartoon visual identity.

• Insurance of the premises and equipment.
• Organizational and legal costs (e.g., regulations, documentation).
• Costs related to permits and licenses (e.g. license to conduct exercises according to a patented pattern and name).
• External training costs.
• Operating costs.
• Rental of real estate (if the premises are rented).
• Electricity.
• Staff wages: personal trainers, receptionist, outsource trainers etc.
• Purchase of additional items like finger food and drinks.
• Equipment maintenance and servicing costs.
• POS system support.
• Online booking system.
• Employee insurance.
• Online and offline advertising.
• Printed materials.
• Running social media.
• Website positioning (SEO).
• Taxes and fees.

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How to finance the opening of a gym?

The biggest problem for a novice gym owner is finding financing for the first business. Various options are worth considering.

• taking out bank loans,
• receiving subsidies — a business plan will even be necessary to receive them
• loans from friends or family.

Considering bank loans or a subsidy, you must first think about the black scenario. What will happen if your business fails and you have to return the borrowed money? But also what to do to prevent this from happening? Assess, which costs at the beginnins of a fitness business are inevitable. How high the margin you have to impose on the training performance? This is the key to assessing the chance of return on investment in the gym.

5. Financial forecast

The financial forecast consists of 3 elements:

• Projected profit and Loss Statement: Shows what turnover and profits you will generate. 
• Break-even analysis: Shows when a gym will become profitable.
• Sensitivity analysis: Shows what happens to turnover and profit in negative scenarios. E.g., 50% decrease in turnover for three months.

Profit and Loss Account You will need to estimate the value of the sale considering the size of your gym, target market, sales volume, and revenue cost. You will get a profit and loss forecast, comparing this with the costs. The easiest way to prepare a profit and loss account is in the form of a table:

Investors will want to know how much revenue you will need to generate each month to break even after all fixed and operating costs are considered. In the analysis, you should show how you intend to generate the necessary revenue, even in difficult months with lower sales.

It is worth doing it to assess the negative scenarios.

• The other gyms will be stronger, and you will have to lower price
• You lose key employees
• There is a decrease in sales by 10 or 20% compared to what you assume

This will allow us to be prepared better for different financial crises and reduce stress when such a situation arises.

Make a sensitivity analysis in the form of a table

Business is people. Describe what your team will look like, dividing it into two groups:

If you are looking for investors, this area can be critical for them.

Describe the founders:

• List of founders.
• Experience.

Which positions are necessary for the daily functioning of the premises? Is it the receptionist, a permanent personal trainer, an outsourcing trainer, social media platforms specialist, etc.? Who will suffice as emergency help?

Think about which people you already know with the necessary competencies. Which ones will you have to look for or train as your employees from the beginning? The cost of necessary training should also be included in the gym business plan.

Describe the team you need to build:

• List of job titles.
• Remuneration.
• Type of contract.

7. Marketing plan

Ideally, your marketing strategy should include the items we listed. Below we describe how to do effective marketing in your branch.

• Brand building (logo, colors, gym name , gym slogans)
• Building your own website or app (Here you can check how to create a fitness app )
• Selling training sessions or booking online from your own website (as the main way of selling online)
• Launching a loyalty program
• Will you run social media?
• Will you be implementing gym SEO (Search Engine Optimization)?
• Will you add a business listing on Google Maps?
• Will you run email and SMS campaigns, and if so, how often? How will you build your subscriber base? 
• Will you be blogging?
• Will you be running a gym newsletter ?
• Will you be doing paid Google Ads and Facebook Ads?
• Will you be offering promotions? If so, what types?

Gym Marketing Tools

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8. Description of the vision for further development of the gym

Determining the direction of development is very important at the beginning of your business. When setting gym goals you want to achieve in a certain time, you should start with the wider ones, reaching those at the everyday level. It is also worth considering how you want to achieve these goals.

During project execution you need to observe and adapt initial goals. It enables effective management and reduces losses in marketing, service, and other areas. Your gym’s written plan should clearly outline the vision and strategies to achieve desired objectives.

Sample gym business plan

We created a sample gym business plan to help you write your plan. Click below to download an example of a business plan for a gym.

Download: Free gym Business Plan Template

Online Booking System

Let the customers book classes and trainings online

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Key Takeaways

• The business plan describes what your gym will look like.
• A business plan consists of 10 different elements.
• Create a business plan even if you already run a gym.
• Do not outsource writing a business plan to external companies. It is better to ask an experienced trainer or an external company as a consultant for your ideas.
• Go back to the business plan once a month if you are starting and once a year if you have been operating for several years.
• A business plan is not an artificial document you write once and forget. It is a living document that teaches you how to run a business.

Frequently Asked Questions (FAQ)

How to write small gym business plans.

Regardless of the size of the gym or business, the steps of gym business planning remain the same. Writing this document for a small gym consists of creating:

• Executive summary, 
• Gym description, 
• Market analysis, 
• Investment plan, 
• Financial projections, 
• Team, 
• Marketing plan,
• Company development description

Does every gym need a business plan?

In our opinion, yes. If you are serious about putting your place in the whole fitness industry, you must implement a repetitive method of working “on the company”. A BP that is updated regularly every month and year is a way to run a business.

How to open a gym without money?

Opening a gym with no money can be challenging, but it’s not impossible. Here are some ways to open a gym without enough funds:

• Rethink the concept of your gym.
• Look for gym investors or alternative funding sources.
• Start your online business to get first customers.
• Consider working with other companies.
• Start a smaller business by offering training sessions on demand and develop your brand.

Discover more ideas on how to open a gym with no money.

How to promote gyms?

Promoting a gym is key to attracting new guests, increasing sales and retaining regular customers. A few steps to help you promote your gym:

• Create a professional website with an online booking system .
• Take care of social media by posting regularly and encouraging interaction.
• Add your gym to popular sites.
• Organize contests and promotions.
• Collaborate with influencers.
• Organize events such as health promoting, competitions or concerts.
• Use paid ads such as Google Ads or Facebook Ads.
• Collect gym feedback from satisfied customers.

Check these gym promotion ideas for inspiration.

How much profit does the gym make?

A gym’s profit depends on many factors, such as location, offer, prices, service quality, and business size. The average gym profit margin is between 10 and 15% per year, but it can vary significantly depending on the factors mentioned above. Franchise gym profits on the lower end of 10%, boutique fitness studios averaging 20% to even 40% profit margins, and CrossFit gym profit margins in the 25-30% range.

What makes a gym business plan important?

A gym business plan is crucial for several reasons:

• It helps clarify the vision and goals of the gym.
• It provides a roadmap for the business.
• It includes financial projections, budgeting, and funding strategies for securing investors or loans.
• It identifies potential risks and challenges, allowing the business to address them proactively.
• It serves as a reference point for decision-making, helping the management team focus on the business’s objectives.
• It can be used to communicate the business idea effectively to stakeholders, including investors, partners, and employees.

Related Articles

• How to Write a Yoga Studio Business Plan (Step-by-Step Guide + Free Template + Examples)
• How to Write a Dance Studio Business Plan (Step-by-Step Guide + Free Template + Examples)
• How to Write a Pilates Studio Business Plan (Step-by-Step Guide + Free Template + Examples)
• How to Write a Martial Arts Business Plan (Step-by-Step Guide + Free Template + Examples)

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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Gym Business Plan

$ 100 Original price was: $100. $ 75 Current price is: $75.

Fully editable 30+ slides Powerpoint presentation business plan template.

• 30+ slides already completed
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See an example

• Updated market research (2023)
• 75 hrs of work put into this document

Vetted by professionals at leading organizations

What's inside

This template is already completed and include everything you need in a business plan:

• Executive summary
• Business overview
• Market research
• SWOT analysis
• Competitive landscape
• Management team
• Sales & marketing plan

The business plan shown here is an example from the Cryotherapy business plan template.

FULLY EDITABLE & EASY TO CUSTOMIZE

• Name of the business
• Square footage of the facility
• Services and prices
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Gym Financial Model

Any questions.

It is a 30+ slides presentation in Powerpoint format that can be used to raise funds from investors or a bank for your business.

We built this template with everything you need in a business plan so you save time preparing your own.

Download the template and customise it as you please by adding your own business information (name of your business, location, etc.).

The template has 30+ slides that include all you need to raise funds from investors or to obtain a loan from a bank:

• Market overview
• Sales & marketing plan
• Strategy & timeline
• Financial plan

All our business plan templates can either be used with Powerpoint or Google Slides, Google Slides being a free version of Powerpoint.

It is a one-time fee. By purchasing this template you can download it to your computer and use it for as long as you need to.

Yes you can! It’s actually recommended to customize the template.

We recommend you to change the photos, add your business information to make it truly yours.

Yes it is. All investors and lenders will require a business plan along with a financial plan in Excel format.

This business plan template also include a financial plan yet please note this is an example. To edit the financial plan (for example to customize your revenue projections), purchase the corresponding financial model template available on this same product page.

The short answer is no. Since these templates are digital products, it is impossible for us to retrieve the template once you have downloaded at least once on your computer.

Note that we offer a free business plan example that can be downloaded before purchase. This allows you to have a look at the structure and the level of information we include in all our business plans.

This explains why less than 2% of our customers ever ask us for a refund.

That being said, if you are unhappy with your purchase, we will always do our best to make it work for you, either by: offering another template for free, helping you to use and/or customize your plan so that it works for you. 

If we can’t find an arrangement, we will offer refunds exceptionally when, for example:

• You have purchased but you have not yet downloaded the document to your computer
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Yes we do. Many of our customers even come back to us for help a year post purchase as they update their business plan.

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Gym Business Plan

• Complete business plan, fully customizable
• Business plan complet et modifiable
• Suitable for a funding request
• 35 pages written by our team
• 80 hours of research and analysis
• All techniques and strategies to succeed
• Updated every semester
• Guidance by our experts for free
• Accompagnement par nos experts : gratuit
• Receive future updates for free

After your purchase, you will receive the document directly by email.

Yes, you need a business plan 📝 🏆

It's not an expense, it's an investment

more likely to obtain funds for your project

of revenue earned , on average, in the first year

more likely to survive after three years of operation

people, who make up a team of experts , offer you personalized guidance

If you want to:

• Have a team of experts by your side
• Know your future revenues
• Get all the data about your market
• Earn revenue from the first month
• Anticipate and manage all the risks
• Get your financing 💸💸
• Perfectly manage your cash flow
• Succeed in your project

Access over 80 hours of research, analysis, writing, and formatting

Don't start from a blank slate ⛔ Writing a business plan can be lengthy and challenging, especially for beginners. Starting from scratch requires hours of research, writing, structuring, and formatting. Another alternative is to take advantage of our experts' work and complete a business plan that is already 80% pre-written. The most up-to-date market data is available. Everything is already structured, written, analyzed, and formatted. All you have to do is personalize it with your company name, logo, your own photos (optional), and some specific data related to your project only.

Steps to make a business plan

What we have done

What is left for you

Market data and industry trends

Market Research

Knowledge from with business owners

Compilation of results and data collected

6 hours

Structuring the business plan

4 hours

Writing paragraphs

Financial formulas, analysis, and calculations

Tailoring the business plan with your personal information

Less than an hour ✅

• Anticipate all your future expenses
• Elaborate a winning strategy
• Win over a banker or an investor
• Get unrestricted access to our experts
• Launch a highly profitable business quickly

Unlimited access to 23 experts

We are a team of analysts, researchers, and financiers who have been writing business plans for entrepreneurs for over 12 years. Throughout our experience, we have read countless market and sector studies, allowing us to have a deep understanding of your industry. We stay connected with market leaders to stay up-to-date with the latest trends and insights. Having created more than 2,000 customized business plans, we have identified an opportunity to provide our clients with something of higher quality and at a reduced cost. We now offer fully editable documents that can be easily customized to meet your specific needs. To ensure the best results, we engaged in extensive discussions with each of the entrepreneurs we supported. We tailored each document based on their desires and requirements, continuously revising them until they perfectly aligned with the vision of each business creator. Today, we are proud to announce that our platform, dojobusiness.com, hosts a wide range of templates for over 200 different activities. However, our commitment doesn't end with preparing and updating documents. We are here for you every step of the way. Whether you have questions, need advice, or require assistance with refining your business plans or market studies, we are readily available. And the best part? Our support and guidance are completely free! Remember, we are dedicated to being there for you, offering unwavering support as you navigate the path of entrepreneurship If you have any inquiries, please don't hesitate to reach out to us.

This is a 35-page document, written and formatted by our team of experts. You can download it and fill in your own data to obtain a complete, well-structured, and professional business plan to present to a financial partner. This will help you obtain funding and start your business.

Here's what this business plan includes: - Latest market data - Industry trends - Key success factors for this activity - Project overview - Value proposition - Entrepreneur presentation - Market segment analysis - Completed SWOT matrix - Competition study - Competitive advantages - 3-year development plan - Sector-specific marketing strategy - Completed Business Model Canvas - Risk management policy - Financial tables to be completed.

Yes! It is possible to modify the photos and add your own.

Here are the financial tables to be completed in this business plan: - Provisional Balance Sheet - Provisional Cash Flow Statement - Provisional Income Statement - Operating Performance Ratios - Break-Even Analysis - Working Capital Requirements - Financial graphs and ratios These are all the necessary financial tables that need to be presented to a banker or investor.

Here is a free example of a business plan that will give you a clear idea of the content typically included in our business plans.

Everything is fully customizable: photos, colors, text, icons, graphs, tables, etc. This template is compatible with all PC and Mac versions, as well as tablets and smartphones. To modify the document, you can use Microsoft PowerPoint, Keynote, or Google Slides, whichever suits you best. These software applications are user-friendly and require very little computer skills. Additionally, the business plan has been designed to be easy to edit. You only need to change the text, and optionally, the icons and images. If you encounter any difficulty, you can contact us at any time.

Yes, when you purchase this business plan, our team will help you and answer all your questions for free.

Like the 7,000 business owners who have successfully used our business plans to secure funding from banks, you too can present this example to a bank and increase your chances of obtaining the funding you need.

Yes, the figures and market data have all been updated in 2024 .

This business plan is available immediately after purchase, and you will receive a link to download it.

Our business plan is compatible with all countries. However, please note that the market data section currently focuses on the US market. You can easily modify the text and add data specific to your region to ensure its relevance.  If you ask us, we would be able to provide specific market data that is local to your region.

Are you finding it difficult to understand what exactly is included in this business plan? Would you like to ensure that it will be useful and relevant to your specific requirements? Contact us. We'll reply in less than 24 hours!

Now, it's your turn to succeed! ✊

Like thousands of others before you, take every opportunity to set yourself up for success in your new project. Our business plans and documents are tailored for individuals like you who aspire to succeed but may lack the necessary resources. By purchasing a business plan, you greatly enhance your chances of building a profitable project. Rest assured, we are committed to standing by your side, providing support and guidance throughout your project. ❤️

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Gym Presentation Templates

Boost your fitness presentations with our gym powerpoint templates and google slides. ideal for gym owners, fitness trainers, or educators. our vibrant templates cover a range of themes with captivating graphics, such as dumbbells and active individuals, to bring life to your content. benefit from the 100% editable elements. available for free download..

• Physical Health: Regular exercise is vital for maintaining physical health. It can reduce the risk of chronic diseases, assist in weight management, and promote overall health. 
• Mental Well-being: Exercise releases endorphins, the body's natural mood elevators. A visit to the gym can be a great stress buster.
• Community and Social Interaction: Gyms offer a sense of community. Whether it's a spinning class or a yoga session, you're not just working out; you're connecting with like-minded individuals. 
• Variety: We cover a plethora of themes, like physical education, gym business planning, or even niche themes such as tips for choosing a treadmill.
• High-Quality Graphics: Our templates come with HD images and incredible infographics tailored for the gym theme. This ensures your presentation isn't just informative but also visually captivating.
• Flexibility: Each slide and deck is 100% editable. Tailor them to your needs, whether it's for a gym brochure, fitness club management, or a routine warm-up session.
• Affordability: While we offer premium quality, we also believe in inclusivity. That's why we have free slides available for those who might be on a tighter budget.

We're here to help you!

What are gym presentation templates.

The Gym Presentation template is an excellent presentation slide with mind-blowing gym background themes, images, titles, and layouts. These slides will be the best choice for preparing a presentation about the gym in a visually striking way to the audience.

Where can we use these Gym Presentation Slides?

Gym presentation slides are an ideal tool to be used at the gym, workout places, fitness centers, and body health centers. These gym-theme layouts can lead you to create excellent presentations and slide shows about healthy body fitness through attractive visual images.

How can I make Gym Slides in a presentation?

It will be simple for whoever is best at creating PowerPoint templates. Making a new slide may take some time if you are new to PowerPoint and a beginner. Instead, pick one of the ready-to-use or already-made templates. To create a new template, you can also visit our website for PowerPoint tips and tricks.

Who can use Gym Templates?

Gym trainers and trainees can use this gym PowerPoint template to create an impressive presentation in no time. Also, the slide's images, designs, backgrounds, icons, and themes will help engage the audience's attention.

Why do we need to use Gym Presentation Slides?

Gym Presentation slides are the perfect templates for creating slide shows and PowerPoint presentations. Since it is a pre-made template, it will help you prepare a quick presentation in a minute. It will save much time from designing a new template for your needs.

Where can I find free PPT templates?

There are several places where you may download free presentation templates. But finding the perfect presentation template requires a lot of effort. So it's crucial to utilize a trustworthy website like Slide Egg.

• Public Safety
• Nation & World

Controversial New Bedford Business Improvement District plan being withdrawn

NEW BEDFORD — A proposal to establish a downtown business district where property owners kick in funds to make the area more attractive is being withdrawn by the petitioners.

The Business Improvement District or BID drew 70 or so people to the City Council's June 10 Finance Committee meeting opposed to the plan, many viewing it as a move toward gentrification and pricing tenants out.

Several business and downtown non-profit representatives spoke in favor of the district idea when it was initially brought before the committee in April.

Finance Committee Chair Linda Morad issued a press release Tuesday that she had received a letter from the petitioners requesting they be allowed to withdraw the BID petition.

The continued public hearing on the proposal is scheduled for Monday, July 22.

Morad said the letter will be presented at the hearing Monday. If the committee moves forward on the withdrawal as expected, there will be no need for further public input, she said.

Morad thanked the petitioners, residents and business owners who participated in the process, as well as New Bedford department heads for reviewing the "complex project."

This will be the second time in the last decade that the BID was rejected.

Second look: New Bedford City Council wants more time, info on proposed downtown business district

Small property owners and tenants were against the idea during the previous failed attempt to develop a BID in 2015, which was noted in the latest proposal.

Did BID proposal meet presentation requirement?

It wasn't clear whether the BID had satisfied legal requirements to be considered by the council.

City departments had been asked to verify whether the requirements had been met prior to Monday's meeting.

State law requires a petition in favor representing 51% of the total assessments generated from all the participating BID real properties, and 60% of the real property owners within the BID.

BID proponents said they had 65.6% representing total assessments in favor; that is, property owners representing $58,230,000 out of a total assessed valuation of $88,741,700.

And, they said they had 34 out of 53 real property owners, or 64%, in favor of the proposal.

Morad had questioned whether those threshold figures were accurate.

Would have created annual enhancement fund

The BID would have included 83 parcels, and 52 property owners in the heart of downtown, according to the proposal.

Proponent Li Mandri is president of New City America, headquartered in San Diego, Calif.

He has been involved in business district revitalization efforts since 1988, according to the company website, and he said he has established 94 similar districts across the country.

He said the downtown New Bedford BID would fund additional maintenance and enhanced services to improve downtown's look and allure.

That would create property demand and boost values, as well as increase demand for retail services and restaurants, according to the proposal.

Proponents say it's not a tax

The BID assessment is not a tax, he has said, but a special assessment.

It would be based on building square footage and parcel size.

A non-profit private corporation would have been created to oversee it - the Downtown New Bedford Improvement Association, which would be open to BID members or non-members from within the district.

It would have been located at 794 Purchase St., a building which is owned by Li Mandri, and purchased in 2019.

How the money would have been spent

The first-year's proposed assessments would have totaled $194,429.

The city would have contributed an extra $45,000, bringing the total to $239,429.

The proposed spending of the $194,429 in the first year would have included:

• $46,000 for sidewalk cleaning, beautification;
• $96,000 for district marketing and promotion, including special events;
• $45,000 for management advocacy, including staff and administrative costs;
• $7,429 for contingencies, which can be used in the case of member non-payment due to hardship.

Owner-occupied residential parcels and smaller commercial properties with annual assessments less than $1,000 per year would have been exempt from payment unless they opted to pay in, according to the proposal.