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TikTok Analytics Tool

Analyze any TikTok profile for free with realtime data and save time on manual analysis. Enter the username of a TikTok account to get detailed visual data.

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About TikTok Analytics Tool

- what is a tiktok analytics tool.

A TikTok analytics tool is a software application that tracks an influencer performance on TikTok for free. This allows the artist to evaluate their performance and work on improving, by giving them the necessary data.

- Why not use TikTok built-in analytics?

TikTok, unfortunately, only allows you to see your analytics and how you're performing, but in order to keep up with trends, you need a tool that can analyze both your competitors and yourself and use it to stay ahead.

- How does it work?

This tool uses publicly available TikTok data to generate analytics that you can view and save time by going through each TikTok profile and analyzing their performance.

- How to use it?

Just follow the steps below :

• Choose a profile to analyze
• Copy their username
• Enter it above
• Now you can see their analytics ( for the last 20 videos )

- Is it paid?

No, Countik's TikTok analytics tool is free to use for everyone. No registration required.

- How many profiles can I analyze?

You can check an unlimited number of accounts. Get useful statistics on as many profiles as you need for free.

- What data does the TikTok analytics tool provides?

It provides the most important data about a TikToker, such as.

• Earnings, an estimation on how much they make per sponsored post.
• Average Engagement Rates, from the last 10 videos.
• Total Engagement Rates, the account's overall engagement rate (the sum of likes, shares, and comments).
• Average Video Performance, average views, likes, comments and shares.
• Hashtags used by the user, as well as the most used ones.
• Mentioned TikTokers, as well as the most mentioned ones.
• Recent post analytics, including engagement rates for each one.

- Find the Right Content Creators

The most compelling content creator metric is Engagement. Start your content creator search by looking at the most critical creator performance metrics using our free TikTok analytics tool.

- Get the most out of TikTok

Compare against your competitor, which types of posts your audience responds to the most, get detailed data on your engagement, and figure out the best time to post with our FREE TikTok Competitor Analysis tool.

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Using TikTok for Your Academic Papers? Make Sure to Consult Other Sources

Information on TikTok is more interactive than what you find from a Google search. But ensuring the accuracy of that information is crucial to using TikTok to support your studies.

Currently, more than 50% of four-year college students in the United States use TikTok videos for help with their homework. Students responding to the Intelligent.com survey noted they use TikTok mostly for help with math, English, and art (compared to other subjects). More than 34% of the survey’s respondents said they also used the platform to help complete their college application essays .

TikTok has become the go-to search engine for Gen Z. The content is interactive and, as a result, often more engaging than traditional web articles. For many students, this makes what they learn on TikTok stick more than, say, reading from a textbook with outdated stock images.

However, while there is space for TikTok in academia, it should not be the only source — or even the first source — you turn to for research. Here are some tips on how to use TikTok for academics in ways that support (instead of skewing) your learning.

Viral TikTok Videos as One Part of the Research Process

Like Wikipedia, TikTok makes it easier to find information. But while Wikipedia articles often cite sources, TikTok creators are not in the habit of including references.

That means it is on you to fact-check the information you find on TikTok to ensure its accuracy. This can be tricky, as TikTok is designed to keep you consuming content on the platform. You need to leave TikTok and consult other sources — a key part of the research process.

Viral TikTok videos can certainly be one part of your research process. For example, you may use TikTok as your first step in the process to get more information about a particular topic. Watching videos on TikTok may give you context for which additional questions to ask and the information you need to fact-check via other means, whether that is using a traditional search engine and consulting articles on Google or visiting the library.

The number of likes or views on a video or the number of followers a creator has is not an indicator of trustworthiness. Misinformation and disinformation are rampant across social media, including TikTok. Part of your job as a student is to gain the skills needed to analyze a source and verify information with other sources.

You also need to know what your professors expect and understand your university’s policies.  There continue to be privacy concerns around the use of the app within the United States. In fact, Dr. Casey Fiesler, an assistant professor at the University of Colorado Boulder, has discussed the topic on her TikTok channel.

Some universities, including Auburn University and the University of Mississippi, among others, have banned access to the app on their networks. You can still, of course, access the app on campus, but not via on-campus Wi-Fi.

Expanding Your TikTok Videos Search

The TikTok algorithm is wildly effective — if you like being shown more of the same type of content that you want to see. Videos are curated to your interests and, very quickly, it knows exactly what you like.

While that makes for a seemingly great user experience, it also means you are only seeing the world through a very small frame. Take a step back, and there is an entire world you are missing. 

While the TikTok creator community is diverse, it does not mean that the videos you are served are diverse.

Scott Helfgott, vice president of academic affairs at Shorelight, recommends searching for opposing views to see what comes up. There are multiple perspectives to any event, and Helfgott encourages students to gather as many perspectives as they can.

This ensures that you are exposed to different cultures, perspectives, and experiences you might not see if you do not break out of the algorithm and what the algorithm is programmed to show you.

“You cannot rely on one TikTok video as a source of truth,” he says. “The video appears on your page because the algorithm knows you want to see specific content based on your history. There is another side of it.”

Understanding TikTok’s limitations and potential pitfalls will help you know when it is appropriate to use TikTok for academic purposes and when it is not. “Do your research before you accept what a person is telling you as truth — you do not know if the source is qualified,” stresses Helfgott. 

According to a recent Intelligent.com survey , 65% of students believe the information on TikTok is “somewhat” accurate, while 17% believe it is “very accurate.”

Knowing whether the information is accurate or not will not come from research on the platform. It requires getting off TikTok and verifying the facts: go to the person’s LinkedIn profile, verify their bio, and confirm that this is a real person who is qualified to speak on the topic. 

When Is it Appropriate to Cite TikTok Videos? 

You may have certain classes where it is appropriate to use and cite TikTok videos as part of your assignment.

Ask your professors whether it is appropriate to use both traditional and new sources. “I have not heard of many professors accepting TikTok in isolation, without another source,” shares Helfgott. “It is up to the professor to decide whether they accept TikTok as a source, and this is evolving all the time.”

Helfgott recommends using TikTok to help develop writing and research skills, but not necessarily citing TikTok videos as a source unless doing so is appropriate for your assignment. “There typically needs to be something that you cite in addition to the TikTok video,” he says.

For example, a marketing course may have you look at how businesses are using TikTok to reach their customers. Are they connecting with their target audience? Are they selling too much in a way that turns their audience off? You can evaluate whether their TikTok advertising efforts are effective or not.

Writing courses, particularly courses like writing for the web or humor writing, may also have you spending time on TikTok for class. Part of the appeal of TikTok — and why some videos do so well — is because it is far more entertaining than content on other mediums. 

Screenwriting and film courses may have you practicing writing scripts for TikTok videos. How can you tell a story in just a few seconds? (The sweet spot for TikTok videos is currently between 15 and 60 seconds .) Can you keep people engaged for a 10-minute story (the longest length currently allowed on TikTok)?

Even when it is appropriate to use TikTok videos for research, Helfgott stresses the importance of fact-checking. He points out that as artificial intelligence continues to improve, almost everything can be fake. Helfgott mentioned a video that combined footage of US President Biden with a completely fake speech that he never made. The video matched the speech to his mouth movements in a way that was hard to tell whether it was fake.

“With any research, including TikTok, you need to go to a lot of sources,” Helfgott explains. “You cannot rely on one individual or one type of source. You need multiple sources, multiple perspectives.”

If you are using TikTok as part of a course, you need to know how to cite the source and give credit to the creator. Both the Modern Language Association (MLA) and American Psychological Association (APA) have updated their style guides to include a format for citing TikTok.

Using TikTok to Support Your Learning

Rather than being a source you cite for classwork, TikTok instead can be a great way to supplement your learning. It combines visuals, audio, and text all in one place. And you may even find your professors are sharing content on the platform, too!

You can find videos on how to manage your time, how to write different types of essays, how to write a thesis statement, and more. It can be a great way to refresh what you learned in class. There are also videos that dig into specific math problems and English-language nuances.

For example, Andrea Holm has a master’s in technology in education and has spent years as an English teacher and English as a Second Language (ESL) teacher. Her videos offer bite-sized tips on one specific element of the English language, such as explaining the word “the” and how to use it.

For math, there are channels like Free GCSE Maths Teacher that break down algebra problems and other math concepts into quick videos, such as solving algebraic fractions . Watching how a problem is broken down step-by-step can be a great way to reinforce math concepts you are learning in the classroom.

There are even celebrity academics on TikTok, like Neil deGrasse Tyson who explains concepts like energy and how stars are born on his channel.

Helfgott also points out that you can use TikTok to find out about certain classes and majors, too. For example, you can search things like “What does a data analytics major do” and find videos on data analytics. You can also use it to find opportunities for things like summer internships or top firms for internships in a particular location. 

When to Move from TikTok to In-Person Support

While TikTok can help offer quick tips that help you improve study habits, time management, and productivity, you can also receive that same support in person. 

In-person support gives you a deeper, more comprehensive experience for improving study habits or getting the academic support you need. Plus, programs are tailored to your specific needs so you can ensure you are getting the right support. 

Helfgott urges students to take advantage of professors’ office hours. Office hours are designed to give you answers to questions or additional help, whether you run out of time in class or feel more comfortable talking with your professor one-on-one.

Similarly, Stanford professor Tom Mullaney, who posts on TikTok as firstgenprofessor , regularly shares videos about navigating college courses and campus life overall — reinforcing the idea that while it’s great to begin on screen, nothing compares to in-person connections. 

On TikTok, you can certainly find tons of videos on topics like resume writing and elevator pitches. That is a great way to get information before you take a first pass at writing your own resume, cover letter , and more. But you can also get one-on-one support on these materials. Experts can review your resume, help you with interview practice questions, and offer networking tips so that you are putting your best foot forward. (Shorelight’s career development services do just that, with resume and interview preparation help, assistance with internship and job searches, and more.)

Advisors can also help you navigate course selection and connect you with on-campus resources that can further support you. For example, Shorelight’s Accelerator programs offer both academic support and career development services . You can get English-language support , along with tutoring and mentoring. 

Whichever university you decide to attend in the US will also have tutoring centers for writing, math, and languages. These centers can give you the one-on-one support you need from both experts and peer mentors who can help you review specific math problems or work with you on key elements of essay writing , for example.

Career centers are another great resource. Here, you can have confidence in the counselors’ credentials, Helfgott points out. These professionals have a master’s degree and are qualified to support your career search. “You can interact with them personally and build a relationship,” says Helfgott. “That is not going to happen when you are watching three- to five-minute videos from a stranger who may be unqualified to give advice.”

The advantage of working with experts on campus is that the university has vetted the person who is working with you.

Lastly, Helfgott offers one additional word of caution: “You may start on TikTok for academic reasons, but then you might go down a rabbit hole of non-academic content a few minutes later.” Set a timer for yourself so, if you find yourself watching cat videos, you can get back on track.

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You can either copy and paste your essay in the essay checker field or upload your essay from your computer. Your suggestions will show once you enter text. You’ll see a number of possible grammar and spelling issues. Sign up for free to get unlimited suggestions to improve your writing style, grammar, and sentence structure. Avoid unintentional plagiarism with a premium account.

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Essay: How do you describe TikTok?

The automatic culture of the world's favorite new social network..

Hi! This is a 3,400-word essay about a technology that was totally new to me as of a few weeks ago. You can click the headline to read it in your browser. It’s a total experiment, so please let me know what you think.

This newsletter is a running series of essays on algorithmic culture and work updates from me, Kyle Chayka . Subscribe here .

For someone who writes about technology, I’m not really an early adopter. I don’t use virtual-reality goggles or participate in Twitch streams. Like everyone on the internet, I heard a lot about TikTok — teens! short videos! “ hype houses ”! — but for a long time I didn’t think I needed to try it out. How would another social network fit into my life? Don’t Twitter and Instagram cover my professional and personal needs at this point? (Snapchat I skipped over entirely.) What could TikTok, which serves an infinite stream of sub-60-second video clips, add, especially if I don’t care about meme-dances, which seemed to be its main purpose? 

Then, out of some combination of boredom and curiosity, like everything else these days, I downloaded the app. What I found is that you don’t just try TikTok; you immerse yourself in it. You sink into its depths like a 19th-century diver in a diving bell. More than any other social network since MySpace it feels like a new experience, the emergence of a different kind of technology and a different mode of consuming media. In this essay I want to try to describe that experience, without any news hooks, experts, theory, or data — just a personal encounter. 

The literary term “ ekphrasis ” usually refers to a detailed description of a piece of visual art in a text, translating it (in a sense) into words. Lately I’ve been thinking about ekphrasis of technology and media: How do you communicate what using or viewing something is like? Some of my favorite writing might fall into this vein. Junichiro Tanizaki’s 1933 essay “ In Praise of Shadows ” narrates the Japanese encounter with Western technology like electric lights and porcelain toilets. Walter Benjamin’s 1936 “ The Work of Art in the Age of Mechanical Reproduction ” shows how the rise of photography changed how people looked at visual art. By describing such experiences as exactly as possible, these essays become valuable artifacts in their own right, documenting historic shifts in human perception that happened as a result of tools we invented. 

We can’t return to the headspace of buildings without electric lights or a time when photography was scarce instead of omnipresent, but the texts allow us a glimpse. So this is my experiment: an ekphrasis of TikTok, while it’s still fresh.  

When you begin your TikTok journey, you are not faced with a choice of accounts to follow. Where Twitter and Instagram ask you to build your list yourself (the former more than the latter) TikTok simply launches you into the waterfall of content. You can check a few boxes as to which subjects you’re interested in — food, crafts, video games, travel — or not. Then there is the main feed, labeled “For You,” an evocation of customization and personal intimacy. Videos start playing, each clip looping until you make it stop. You might start seeing, as I did, minute-long clips of: 

— Gravestones being scraped down

— Wax being melted to seal letters

— An animated role-playing game

— Firefighters making shepherds pie 

— Tours of luxury apartments

— Students playing pranks on their teachers

— Dogs and cats doing funny things

The videos are flashes of narrative, many arduously constructed and edited, each self-contained but linked to the next by the shape of the container, the iPhone screen and the app feed. It’s like watching a montage of movie trailers, each crafted to addict your eye and ear, but with each new clip you have to begin constructing the story over again. Will the cat do something funny? Will the couple break up? Will this guy chug five beers? Or it’s like the flickering nonsense of images and text as a film spool runs out . 

The mechanism to navigate the TikTok feed is your thumb swiping, like a gondolier’s paddle, up to move forward to new content, down to go back to what you’ve already seen. This one interaction is enough to allow For You to get to know your content preferences. You either watch a video to completion and then maybe like or share it, or you skip it and move on to the next. 

The true pilot of the feed, however, is not the user but the recommendation algorithm, the equation that decides which video gets served to you next. More than any other social network, TikTok’s core product is its algorithm. We complain about being served bad Twitter ads or Instagram not showing us friends’ accounts, as if they’ve suddenly stopped existing, but it’s harder to fault the TikTok algorithm if only because it’s so much better at delivering a varied stream of content than its predecessors. 

A Spotify autoplay station, for example, most often follows the line of an artist or genre, serving relatively similar content over and over again. But TikTok recognizes that contrast is just as important as similarity to maintain our interest. It creates a shifting feed of topics and formats that actually feels personal, the way my Twitter feed, built up over more than a decade, feels like a reflection of my self. 

But I know who I follow on Twitter; they are voices I’ve chosen to incorporate into my feed. On TikTok, I never know where something’s coming from or why, only if I like it. There is no context. If Twitter is all about provenance — trusted people signing off on each other’s content, retweeting endorsements — TikTok is simply about the end result. Each video is evaluated on its own merits, one at a time. 

You can feel the For You feed trying subjects out on you. Dogs? Yes. Cats? Not so much. Rural Chinese fishing? Sure. Scooter tricks? No. Skateboarding? Yes. Fingerpicked guitar outside a cabin? Duh. And through the process of trial and error you get an assortment of videos that are on their own niche but put together resemble something like individual taste . It’s a mix as quirky as your own personal interests usually feel to you, though the fact that all of this content already exists on the platform gradually undercuts the sense of uniqueness: If many other people besides you didn’t also like it, it wouldn’t be there. 

A like count appears on the right side of each video, reassuring you that 6,000 other people have also enjoyed this clip enough to hit the button. Usually, the higher number does signify a better video, unlike tweets, for which the opposite is usually true. You can click into a comment section on each TikTok, too, which feel like YouTube comment sections: people jockeying to write the best riff or joke, bonus content after you watch the clip. There are no time stamps on the main feed. Unlike other social networks, it’s intentionally difficult to figure out when a TikTok video was originally posted, and many accounts repost popular videos anyway. This lends the feed an atmosphere of eternal present: It’s easy to imagine that everything you’re watching is happening right now , a gripping quality that makes it even harder to stop watching. 

Over the time I’ve been on TikTok the content of my feed has moved through phases. I can’t be sure how much the shifts are baked in to the system and how much they are a result of me engaging with different content (I’m not reporting on the structure of the algorithm here, just spelunking). There was a heavy skateboarding phase at first, but the mix has evolved into cooking lessons, clips of learning Chinese, home construction tips from This Old House, art-making close-ups, and early 2000s video games. If you search for a particular hashtag, hit like on a few videos, or follow an account, the For You algorithm tweaks your feed, adding in a bit more of that type of content. 

(A note on content mixture: “The mix” is famously how Tina Brown described the combination of different kinds of stories in Vanity Fair when she was the magazine’s very successful editor-in-chief in the ‘80s. Brown’s mix was hard-hitting news, fluffy celebrity profiles, glamorous fashion shoots, and smart critical commentary, all combined into one magazine. TikTok automates the mix of all these topics, going farther than any other platform to mimic the human editor.)

A sense emerges of teaching the algorithm what you like, bearing with it through periods of irrelevance and engaging in a way that shapes your feed. I barely look at the tab that shows me videos from people I actually follow, but I still follow them to make them show up more often in my For You feed. The process inspires patience and empathy, the way building a piece of IKEA furniture makes you like it more . It’s easy to get mad at Twitter because its algorithmic intrusions are so obvious; it’s harder with TikTok when the algorithm is all there is. The feed is a seamless environment that the user is meant to stay within. 

I didn’t tell TikTok I was interested in sensory deprivation tanks, but through some combination of randomness, metrics, and triangulation of my interests based on what else I engaged with, the app delivered a single video from a float spa and I immediately followed the account. Such specific genres of content are available elsewhere on the internet — I could follow a sensory deprivation YouTube channel or Instagram account — but the TikTok feed centralizes them and titrates the niche topic into my feed as often as I might want to see it, maybe one out of a hundred videos. After all, one video doesn’t mean I want dozens more of the same kind, as the YouTube algorithm seems to think. 

Before the 2010s we used to watch cable television, sitting on the couch with the remote pointed actively at the screen. If the show on one channel was boring, we changed it. If everything was boring, we engaged in an activity called channel flipping, switching continuously one to the next until something caught our eye. (On-demand streaming means we now flip through thumbnails more than channels; platform-flipping is the new channel-flipping.) TikTok is an eternal channel flip, and the flip is the point: there is no settled point of interest to land on. Nothing is meant to sustain your attention, even for cable TV’s traditional 10 minutes between commercial breaks. 

Like cable television, the viewer does not select the content on TikTok, only whether they want to watch it at that moment or not. It’s a marked contrast to how, in the past decade, social media platforms marketed themselves as offering user agency: you could follow anything or anyone you want, breaking traditional media’s hold on audiences. Instead, TikTok’s For You offers the passivity of linear cable TV with the addition of automated, customized variety and without the need for human editors to curate content or much action from the user to choose it. (Passivity is a feature; Netflix just announced that it’s exploring a version of linear TV .) Like Facebook , and unlike streaming, TikTok also claims to offload the risk of being an actual publisher: the content is all user-generated. Thus it’s both cheap and infinite.

The passivity induces a hypnotized flow state in the user. You don’t have to think, only react. The content often reinforces this thoughtlessness. It’s ephemera, fragments of the human mundane; Rube Goldberg machines are very popular. Sure, you can learn about food or news, but the most essentially TikTok thing I’ve seen in the past few days is a video of a young man who took a giant ball he made of beige rubber bands to an abandoned industrial site and bounced it around, off ledges and down cement steps, in the violet haze of early dusk. The clip is calm and quiet but also surreal, like a piece of video art you might watch for 15 minutes in a gallery. It has no symbolism, no story arc, only a pleasant absence of meaning and the brain-tickling pleasure of the ball gently squishing when it hits a surface, like an alien exploring the earth, unaccustomed to gravity. 

I’m biased in favor of such ambient content, which is probably why I get so much of it. But numb immersion — like a sensory deprivation tank — seems to be the point of the platform. On Twitter we get breaking news; on Instagram we see our friends and go shopping; on Facebook we (not me personally) join groups and share memes. On TikTok we are simply entertained. This is not to discount it as a very real force for politics, activism, and the business of culture, or a vehicle to create content and join in conversations. But for users, pure consumption is encouraged. The best bodily position in which to watch TikTok is supine, muscles slack, phone above your face like it’s an endless tunnel into the air. 

Sometimes a TikTok binge — short and intense until you get sick of it, like a salvia trip — has the feeling of a game. You keep flipping to the next video as if in search of some goal, though there are only ever more videos. You want to come to an end, though there is no such thing. This stumbling process is why users describe encountering a new subject matter as “finding [topic] TikTok,” like Cooking TikTok or Tiny House TikTok or Carpentry TikTok. There’s a sense of discovery because you wouldn’t necessarily know how to get there otherwise, only through the munificence of the algorithm. A limiting of possibilities is recast as a kind of magic. 

What is the theory of media that TikTok injects into the world? What are the new aesthetic standards that it will set as it becomes even more popular, beyond its current 850 million active users? It seems to combine Tumblr-style tribal niches with the brevity and intimacy of Instagram stories and the scalability of YouTube, where mainstream fame is most possible. The startup Quibi received billions of dollars of investment to bet on short-form video watched on phones. The company shut down within eight months of launch, but it wasn’t wrong about the format; it just produced terrible content (see my review of the service for Frieze ). TikTok is compelling because it’s so wide, a social network with the userbase of Facebook but fully multimedia, with the kinds of expensive-looking video editing and effects we’re used to on television. The platform presents media (or life itself?) as a permanent reality TV show, and you can tune in to any corner of it at any time.

TikTok isn’t limited to power users or a particular demographic (as in the case of the mutual addiction of Twitter and journalists), and that’s largely because of the adeptness of its algorithmic feed. There is no effort required to fine tune it, only time and swiping. Though the interface looks a little messy, it’s actually relatively simple, a quality that Instagram has abandoned under Facebook’s ownership in favor of cramming in every feature and format possible. (Where do we post what on there now — what’s a grid post, a story, or a reel, which are just Instagram’s shitty TikTok clone?) In fact, just surfing TikTok feels vaguely creative, as if you move through the field of content with your mind alone. 

Even if you are only watching, you are a part of TikTok. Internet culture has always been interactive; part of the joy of Lolcats was that you could make your own, using the template as a tool for self-expression and inside jokes. In recent years that kind of creative self-expression via social media has fallen by the wayside in favor of retweets, shares, and likes, centralizing authority around a few influential accounts and pushing the emphasis toward brands (which buy ads and drive revenue) and consumerism. TikTok returns triumphantly to the lowbrow, the absurd, the unimportant. 

The culture that it perpetuates are memes and patterns, like the dance moves that users assign to specific clips of songs. Audio is a way to navigate the platform: You can browse all the videos made to a particular soundtrack, making it very potent for spreading music. Users also create reaction videos to other videos, showing a selfie shot next to the original clip. Everything is participatory, and the nature of the algorithm makes it so that a video from an unknown account can go as viral as easily as one from a famous account. (This is true of all social networks but particularly extreme on TikTok.) The singular TikTok is less important than the continued flow of the feed and the emergence of recognizable tropes of TikTok culture that get traded back and forth, like the “ I Ain’t Seen Two Pretty Best Friends ” meme. The game is to interpolate that phrase into a video, sometimes into an otherwise straight-faced script: the surprise of the meme line, which is more absurdist symbol than meaningful language, tips you to the fact that it’s a joke. 

In his aforementioned essay “The Work of Art in the Age of Mechanical Reproduction” Walter Benjamin wrote that “aura” was contained in the physical presence of a unique work of art; it induced a special feeling that wasn’t captured by the reproducible photograph. By now we’ve long accepted that photographs can be art, too; even if they’re reproductions, they still maintain an aura. The evolution that I’m grasping for here — having started this paragraph over many times — is that now, in our age of the reproducibility of anything, the meaning of the discrete work of art itself has weakened. The aura is not contained within a single specific image, video, or physical object but a pattern that can be repeated by anyone without cheapening its power — in fact, the more it’s repeated, the more its impact increases. The unit of culture is the meme, its original author or artist less important than its primary specimens, which circulate endlessly, inspiring new riffs and offshoots. TikTok operates on and embraces this principle. 

Could it be that we’re encouraged to assign some authorship to the algorithm itself, as the prime actor of the platform? After all it’s the equation that’s bringing us this smooth, entrancing feed, that’s encouraging creators to create and consumers to consume. I don’t think that’s true, though, or at least not yet. We have to remember that the algorithm is also the work of its human creators at Bytedance in China, who have in the past been directed to “suppress posts created by users deemed too ugly, poor, or disabled for the platform” as well as censor political speech, according to The Intercept . Recommendation algorithms can be tools of soft censorship, subtly shaping a feed to be as glossy, appealing, and homogenous as possible rather than the truest reflection of either reality or a user’s desires. In Hollywood, a producer tells you if you’re not hot enough to be an actor; on TikTok, the algorithm lets you know if you don’t fit the mold. 

As it is, TikTok molds what and how I consume more than what I want to create. I feel no drive to make a TikTok video, maybe because the platform’s demographic is younger than I am and it still requires more video editing than I can handle, though it can also algorithmically crop video clips to moments of action. But when I switch over to Instagram and watch the automatic flip of stories from my friends and various brands, it suddenly feels boring and dead, like going from color TV back to black and white. I don’t want to only get content from people I follow; I want the full breadth of the platform, perfectly filtered. The grid of miscellany of Instagram’s discover tab doesn’t stand up to TikTok’s total immersion. 

TikTok’s feed is finely tuned and personalized, but I think what’s more important is how it automates the entire experience of online consumption. You don’t have to decide what you’re interested in; you just surrender to the platform. Automation gets disguised as customization. That makes the structure and priorities of the algorithm even more important as it increasingly determines what we watch, read, and hear, and what people are incentivized to create in digital spaces to get attention. And TikTok absolutely wants all of your attention. It’s not about casual browsing, not glancing at Twitter to see the latest news or checking your friend’s Instagram profile for updates. It’s a move directly toward an addiction that will be incredibly profitable for the company. And the more we trust that algorithmic feed, the easier it will be for the app to exploit its audiences.

This was an interesting experiment to write because I had no formal constraints from an external publication and of course no editing or feedback before publishing it. I wrote it just to document an obsession, and as with many obsessions, it’s fading a bit as I write it all out. At this point I’ve documented all the thoughts I have currently, in a fairly loose way. 

I would really like messages about this piece! Did it work, did it not work? Is this productive or not? There are more essays I’d like to write like this, without the pressure to fully compel public readers. But its main utility is to share ideas and start conversations, so it needs to accomplish at least that. 

Please comment, email me by replying, tweet about this, post it on your LinkedIn, or whatever platform you choose. Make a TikTok reaction video.

If you like this piece, please hit the heart button below! It helps me reach more readers on Substack. Email me at [email protected] or reply. Also:

— Follow me on  Twitter

— Buy my book on minimalism,  The Longing for Less

— Read more of my writing:  kylechayka.com

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Social media and citations: How to cite TikTok, Twitter, and beyond

Self-citation is an act of academic integrity when expanding on previous research or referring to previously published work. But when the calculation of impact factor becomes a primary driving factor, self-citation may venture into the murky territory of self-promotion.

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These days, instruction and understanding around proper citation in a world of permeating social media can feel overwhelming. Research papers and final projects that once only included journals or encyclopedias now feature a variety of sources, including TikTok videos, tweets, and the like.

But like any other intellectual property utilized in our sphere, it is essential that we learn how to analyze, attribute, and paraphrase sources of information effectively. And because social media channels are around to stay, taking a proactive approach means instructors can stave off misconduct by establishing standards from the get-go, so that students can feel confident to include elements of high-quality content from these channels appropriately.

First and foremost, educators need to include expectations around social media usage in their syllabi, rubrics, and honor code policies . This sets students up for success, so they know how and when they are permitted to incorporate content from social media in projects and papers. Educators who underscore the importance of giving credit to original authors and sources, thereby establish a culture of academic integrity and set expectations around high-quality, original work.

Additionally, instructors should remind students to verify the usefulness of a particular social media resource . Not all social media augments academic writing, so a syllabus may say: “Does this social media resource add meaningful value to your research paper/project? Are there other sources that could/should be considered?” Sometimes, a video or post on social media is actually better sourced from elsewhere online, so encouraging students to re-confirm usage is beneficial. Analyzing the validity and reliability of a source of information for an intended purpose is a crucial skill for student writing; Turnitin’s Source Credibility Pack offers instructors resources on this very competency.

Next, instruction around proper citation should take place early and often. Just like any learned skill, practice makes progress. When students have the chance to see how social media is cited and can give it a try in a classroom setting, they’ll more likely (and successfully!) do so independently in their own writing.

It can be helpful to create a structural approach to social citations , so any social media piece can be broken down easily and fall into specific categories. Purdue University (USA)’s popular writing resource Online Writing Lab (OWL) offers clear instruction on citation styles, including APA, MLA, and Chicago guidelines, which can generally be followed for even the most obscure social media.

One option is to translate each requirement from a literary source to a social source and craft a matrix for student reference. Check out this APA format for social media:

Because social media posts often lack particular required elements to cite, certain references may need to feature alternative information. Jennifer Rappaport, former managing editor of MLA style resources at the Modern Language Association, offers options :

“If the post does not have a title or any other text, as might be the case for a post containing only an image, provide a description…You can also use the text as the title in your entry and refer to the photo in your prose.”

Citing TikTok is slightly different because the content is video-based vs content-based. Thus, descriptions and the link itself are highly important because in a reference list where the video itself may not be easily viewed, the value of the content can be inferred. Often, using text or a description from the post in the “Title of Source” element is the best way to identify the work.

An MLA citation for a TikTok may look like this:

Additionally, alongside teaching the structure and value of citations, the skill of paraphrasing is necessary to complete proper citation. Paraphrasing is a valuable skill that encourages students to read and consider information from a variety of sources, then showcase their understanding by sharing what they learned in their own words. Appropriate paraphrasing upholds academic integrity by citing the original author and can be taught utilizing Turnitin’ s Paraphrasing Pack , which offers ready-to-use lessons for the classroom.

Our world is more connected than ever. Knowledge is now shared fluidly and consistently in a variety of ways on myriad platforms. With an educated approach and a discerning eye, students can learn how to substantiate valuable information on social media and cite it appropriately for use and learning in the classroom.

4 TikTok Analytics Tools That Do the Math for You

If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Find out what kind of content your audience likes best.

Table of Contents

Ah, TikTok. What started as the domain of teenagers doing their teenager thing has become an important marketing channel – and not just for those marketing to teens. The platform now has more than a billion monthly users, and nearly a third of them are over 35. That means TikTok has become serious business for brands and organizations of all shapes and sizes.

TikTok analytics provide the information you need to take your TikTok strategy seriously, with insights into what works and what doesn’t for your business.

Before we jump into the details, here’s a quick overview of everything you need to know:

What is TikTok analytics?

TikTok analytics are tools that allow you to track your performance on TikTok. They provide insights into which videos are seeing the most activity. On a deeper level, they help guide your TikTok marketing strategy, as you come to understand what resonates best with your audience.

Regularly reviewing the most important metrics for your TikTok account will allow you to grow strategically, rather than simply hoping for the best.

27 key metrics to track on TikTok

Tiktok account metrics.

• Video views. The total number of times your account’s videos were viewed over a given period.
• Profile views. The number of times your profile was viewed over the selected period. This TikTok metric is a good indication of brand interest. It measures the number of people who liked your video enough to check out your profile, or people who search for your brand on the platform.
• Likes. The number of likes your videos received in the selected date range.
• Comments. The number of comments your videos received in the selected date range.
• Shares. The number of shares your videos received in the selected date range.
• Content frequency. The number of videos you shared in the selected date range.

TikTok content metrics (for individual videos)

• Post views. The number of times a TikTok video has been viewed.
• Post likes. How many likes a post has received.
• Post comments. How many comments a post has received.
• Post shares. The number of times the post has been shared.
• Post engagement rate: Calculated as [(Number of likes + Number of comments + Number of shares + Number of content clicks in videos) / Number of viewers] * 100. Tip: Don’t like math? H ootsuite Analytics calculates engagement rate for you.
• Post average watch time. The average amount of time people spent watching this video.
• Video completion percentage. The number of times the video has been watched in full, as a percentage of viewers (identified in TikTok analytics as “watched full video”)
• Video reach. The total number of individual users who watched this video.
• Traffic sources. How people fi=ound your video. Traffic sources include the For You feed, your profile, the Following feed, sounds, searches, and hashtags.
• Video views by region. This section displays the top locations of viewers for the post. If you created a post or marketing campaign for a specific location, this is how to tell if it reached them.

Beautiful reports. Clear data. Actionable insights to help you grow faster.

TikTok follower metrics (and demographics)

• Follower count: How many followers you have, total, at this moment in time.
• Net new followers: Total increase or decrease in your follower count during the selected time period.
• Gender distribution. A breakdown of the stated gender identities of your followers. While this isn’t necessarily critical information, any insight into your audience can help you build better audience personas .
• Country distribution. Where your followers are from, ranked by country. (Identified in TikTok Analytics as “Top Territories.”) Keep these places in mind if you’re looking to localize content and promotions.
• Follower activity. The times and days that your followers are active and scrolling on TikTok. Hootsuite uses this data to recommend best times to post based on your preferred goal.

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TikTok Live metrics

• Total views. The total number of viewers present during your live videos in the selected date range.
• Total time. The total time you spent hosting live videos in the selected date range.
• New followers. The number of new followers gained while hosting a live video in the selected date range.
• Top viewer count. The peak number of users who viewed your live video at one time in the selected date range.
• Unique viewers. The number of users who viewed your live video at least once (in this stat, a viewer is only counted once, no matter how many times they replay the video).
• Diamonds. When you host a live video (and you’re 18+), viewers can send you virtual gifts , including “Diamonds.” You can exchange these diamonds for real money through TikTok—more info on that here . This stat shows how many diamonds you have earned in the selected date range.

4 TikTok analytics tools for 2024

First things first: Wondering how to turn on analytics on TikTok? To use a TikTok analytics tool, you’ll need to have a TikTok Business account . It’s free to switch. Just follow these steps:

• From your TikTok profile page, open the Settings and privacy tab (the three lines in the top right corner).
• Tap Manage account .
• Under Account control , choose S witch to Business Account .

1. Hootsuite

Hootsuite offers robust TikTok analytics reporting, with customizable reports and graphs that allow you to understand your current performance at a glance. If you want to dive into the details, you can do that too. Perhaps most importantly, Hootsuite allows you to analyze TikTok data for any timeframe you choose, whereas TikTok’s native tools are capped at 60 days.

The handy thing about Hootsuite’s highly customizable TikTok reports is that you can get as much or as little detail as you want. And you can create multiple reports for different shareholders with just a few clicks – so you can prove the success of your TikTok content strategy to senior stakeholders without having to walk them through every single stat.

You can also directly compare two time periods, so you can more easily identify trends.

Since most social marketers use TikTok as part of a multi-platform social strategy, it’s important to consider your TikTok insights in the context of your overall social performance. Hoostuite makes it easier to compare TikToks and Instagram Reels side-by-side, for example, so you can understand which is getting more traction.

Knowing where each platform fits into your social plan allows you to allocate resources more effectively and improve your entire social strategy, not just your TikTok results.

2. TikTok’s built-in tools

Source: TikTok

You can check your TikTok analytics for free using their native tools on your computer as well as within the mobile app. However, you can only download your data from the desktop dashboard. Here’s how to check TikTok analytics both ways:

• On mobile: From your account page, tap the three dots icon and select Creator tools . Tap Analytics and you’re good to go!
• On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu. This takes you directly to the Analytics page.

3. Sprout Social

Source: Sprout Social

Sprout Social offers a TikTok Analytics tool that provides access to many of the metrics above. It has graphical reports that make it easy to understand your TikTok activity. Like Hootsuite, it offers data beyond TikTok’s 60-day limit, but there are fewer customization options. It also offers recommendations on the best time to post, but they are not customizable by goal.

See how Sprout Social compares to Hootsuite .

Source: Countik

Countik is a free TikTok analytics tracker that lets you see insights for the most recent posts of any TikTok account. Just enter the Tik Tok handle in the search bar and click the magnifying glass.

You’ll get a lot of useful information, including average engagement rates, likes views, comments, and shares. You’ll also see the account’s most-used hashtags and mentions.

This is definitely a useful tool to research competitors and collaborators, but it does have significant limitations. The charts only include information on the last 10 posts, and the per-post analytics only include the most recent 20 posts.

How to use TikTok analytics tools for best results

Check in on a regular basis.

While things move fast in general online, they move at light speed on TikTok. This is not a platform where you can afford to tune out of reporting for a few weeks.

Checking in regularly allows you to understand how TikTok user behavior is changing in near real time so you can adapt your strategy on the fly.

Hootsuite can keep you on track with your TikTok analytics tracking by automatically sending you (and other stakeholders) reports on a pre-set schedule, so the data comes right to your inbox.

Keep an eye on competitors – and potential collaborators

Within TikTok’s native analytics tool, there’s one stat in particular that can help you keep an eye on your competitors.

It’s called Videos your followers watched . It shows content your followers watched on TikTok when they were not watching your videos.

Source: TikTok analytics

The creators of this content may very well be your competition. What are they up to?

Of course, these creators could also be potential collaborators. Is there anyone you might want to partner with to grow both of your audiences?

Look for patterns

Knowing whether each individual video flies or flops is a valuable exercise in itself. But if you really want to take your TikTok game to the next level, you need to look for the patterns and connections behind the data.

For example, if you notice your follower growth rate is significantly higher or lower than usual, narrow the date range of your new followers reporting to look for specific spikes or dips. What happened on that day? Make some notes about what you think might have led to the change.

You won’t necessarily be able to diagnose the situation in the first instance, but the next time you see a similar spike or dip, you might start to spot a pattern. In the meantime, you can test your theories to see if you can recreate success or correct a follower loss.

Over time, you’ll be able to tell what your audience wants to see from you. Give them more of that! Whether it’s how-to videos, product reviews, or stitches, you’ll soon get a sense of what kinds of videos get the most engagement and watch time.

Tip: If people watch a video more than once, they really, really like it (and so will the algorithm ). To understand which videos get multiple views, subtract your reached audience from your view count. This gives you an estimate of how many times your video got multiple views.

Evaluate your hashtag and sounds strategies

Use the traffic sources analytics to get a sense of how many people are finding your videos through hashtags or sounds.

Sounds trends change lightning fast, but you can always see which sounds your audience has been listening to in the Followers tab of the native TikTok analytics tool. If you’re not seeing great results from your current sounds strategy, try one of these – but only if you can turn your video around almost right away.

For hashtags, pay attention when you see a spike in traffic from hashtags and see if you can narrow it down to a particular hashtag that works well to bring in new viewers. Again, this might take a couple of tries, but over time you should be able to find some consistent winners.

Compare your results to industry benchmarks

The more context you have, the easier it is to understand your results. It’s incredibly helpful to know how the rest of your industry is doing on TikTok, especially during periods of change in activity on your account.

How to see TikTok analytics in the context of your industry as a whole? Hootsuite Analytics has a built-in industry benchmarking report that provides an analysis of how well you’re performing compared to others like you. You can choose the metrics that matter most to you, and select whether to display your data as a chart of a table for ease of use.

Source: Hootsuite Analytics

Don’t forget to have fun

Merriam-Webster’s word of the year for 2023 is “authentic.”

'Authentic' is Merriam-Webster's Word of the Year! Genuinely. — Merriam-Webster (@MerriamWebster) November 27, 2023

It’s an important reminder for brands that social media – and TikTok in particular – is a place for connection. TikTok is not a billboard, and it’s not even really like other social platforms. It’s a place where authenticity trumps all.

So, use the information from TikTok analytics to hone your strategy, spark content ideas, and understand your audience. But don’t let the numbers be the only thing that guides you. Allow room to experiment authentically and have fun. Just be sure to check your analytics reporting after you do so.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

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Auteure et rédactrice, Christina Newberry a reçu de multiples distinctions. Ses passions incluent la gastronomie, les voyages, le jardinage urbain et la virgule de série — pas nécessairement dans cet ordre.

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Peer Reviewed

• How effective are TikTok misinformation debunking videos?

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TikTok provides opportunity for citizen-led debunking where users correct other users’ misinformation. In the present study ( N =1,169), participants either watched and rated the credibility of (1) a misinformation video, (2) a correction video, or (3) a misinformation video followed by a correction video (“debunking”). Afterwards, participants rated both a factual and a misinformation video about the same topic and judged the accuracy of the claim furthered by the misinformation video. We found modest evidence for the effectiveness of debunking on people’s ability to subsequently discern between true and false videos, but stronger evidence on subsequent belief in the false claim itself.

Hill/Levene Schools of Business, University of Regina, Canada

Department of Psychology, University of Regina, Canada

Research Question

Essay summary.

• We conducted a preregistered survey experiment with 1,169 U.S. American participants ,  who saw TikTok-style videos on one of six misinformation topics (all of which were found on TikTok): aspartame, an artificial sweetener, causes cancer; COVID-19 isn’t dangerous given that infected people can be asymptomatic; the accidental shooting by the actor Alec Baldwin on the Rust movie set was on purpose; natural immunity is preferable to vaccinations; Ivermectin, an antiparasitic drug, can effectively treat COVID-19 symptoms; and simple tests can differentiate between left vs. right-brained people.
• Participants were randomly assigned to one of three conditions. They saw a misinformation video (misinformation-only condition), a correction video (correction-only condition), or a misinformation video followed by a correction video (debunking condition).
• Participants rated the credibility of a false and a true video related to their assigned topic and indicated how much they agreed with a false statement about their topic.
• We found a marginally significant interaction between the truth value of the video and the experimental condition (debunking vs. misinformation-only) for credibility ratings of post-treatment videos, indicating that debunking had a marginal effect on increased people’s ability to distinguish between subsequent true and false videos on the same topic. 
• Critically, belief in the misinformation claim was significantly lower in the debunking condition compared to the misinformation-only condition. 
• Qualitatively, effects were weaker in a correction-only condition relative to the debunking condition, indicating that the correction video was more effective if shown after the initial misinformation video.  

Implications

The spread of misinformation on social media is a matter of growing concern (Lazer et al., 2018); suitably, research on the topic has massively grown in recent years (Tucker et al., 2018). In particular, investigating potential interventions against misinformation is a major focus (Pennycook & Rand, 2021), including a great deal of research specifically on the efficacy of fact-checking, corrections, and debunking (Chan et al., 2017; Nieminen & Rapeli, 2018; Porter & Wood, 2021). For example, it has been found that presenting a correction message with arguments that showcase a prior message as misinformation (i.e., “debunking”) can counter misinformation (Chan et al., 2017). Although debunking has shown some promise (Chan et al., 2017; Wood & Porter, 2019), studies on its effectiveness have yielded mixed results (Ecker et al., 2022; Nieminen & Rapeli, 2018). However, these studies tend to use static content, and misinformation comes in many forms. In particular, misinformation videos may pose a uniquely difficult target for debunking attempts because they often appear highly immersive, authentic, and relatable (Wang, 2020), which might cause people to process videos more superficially and believe them more readily (Sundar et al., 2021). 

TikTok, a social media platform in which users upload short videos, has recently emerged as the fastest-growing social media platform and reportedly has over a billion monthly users (Bursztynsky, 2021). TikTok’s growing popularity and swelling user base raise concerns that TikTok may become a major source of misinformation (Basch et al., 2021). For example, in one analysis taken between January and March in 2020, it was found that 20–32% of the sampled COVID-19-related videos on TikTok contained some misleading or incorrect information (Southwick et al., 2021). Similarly, misinformation was surprisingly common in videos with masking-related hashtags when focusing on either the most-viewed videos and most-liked comments (Baumel et al., 2021), with falsehoods occurring from 6% to 45% of the time depending on the hashtag. 

For these reasons, there has been increased focus on how to detect (Shang et al., 2021) and correct (Bautista et al., 2021) misinformation on TikTok. Interestingly, TikTok users can utilize its two unique editing features (“stitch,” which allows incorporation of someone else’s video in the beginning of a new video, and “duet,” which facilitates split-screen or picture-in-picture playback of someone else’s video and a new video) to incorporate misinformation TikTok videos into their own to create new citizen-led correction videos. Thus, although users may leverage the TikTok format to create compelling misinformation videos, the same can be true of videos that correct misinformation. 

The current study aims to test the effectiveness of TikTok correction videos through a survey experiment that presented participants with either a misinformation video, a correction video, or both (in that order). This allowed us to test whether correction videos decreased susceptibility to misinformation by comparing a condition where participants are only exposed to misinformation (i.e., the “misinformation-only” baseline condition) with a condition where they receive a correction either on its own (the “correction-only” condition) or after having seen the misinformation video (the “debunking” condition). To assess the efficacy of corrections, we focused on two outcomes: 1) the ability of users to distinguish between different (and subsequently presented) true and false videos that are on the same topic (with the goal of assessing subsequent “on platform” behavior); that is, we assessed whether participants rated the subsequent true video as being more credible than the subsequent false video, and 2) whether users actually believed the false claim, measured using agreement with a false statement related to the topic of the misinformation video. To simplify the analysis, we focused on comparing the baseline “misinformation-only” condition against the two correction conditions (i.e., people either received only the correction video [the “correction-only” condition] or the misinformation video and then the correction video [the “debunking” condition]). 

Our findings reveal moderate evidence for the effectiveness of debunking on TikTok. Watching a correction video does appear to improve credibility judgments of the same-topic subsequent videos watched on TikTok. However, this effect is weak and only marginally statistically significant in some specifications of the analysis. Furthermore, this weak effect only occurs if the correction video is immediately preceded by the misinformation video (i.e., debunking condition). Watching just the correction video did not improve our participants’ ability to distinguish between subsequent true and false videos on the same topic. Importantly, however, belief in false claims was lower for both the correction-only and debunking conditions relative to the misinformation-only control, indicating that the correction videos were effective in decreasing susceptibility to misinformation and that this occurred regardless of whether the context of the original video was present or not. These findings offer a strong parallel to the existing conclusion in the literature that there is mixed efficacy of using debunking as an intervention against misinformation. Overall, though, the videos were sufficiently effective to be considered a potential avenue for future intervention attempts and certainly a fruitful avenue for future research. 

TikTok has become an important medium, not simply for entertainment but also for conveying information, and this is particularly true among younger people. Hence, studying misinformation interventions on TikTok is necessary to work towards creating better information environments into the future. To that end, our findings are useful for content creators on TikTok and for the platform itself. For creators, our results indicate that correction videos that contain misinformation claims in the beginning do have some efficacy in decreasing false beliefs. As such, users are encouraged to continue engaging in citizen-led debunking. In terms of the platform itself, our findings indicate that there is value in up-ranking correction videos to the extent possible. Future research is needed to test for how long TikTok debunking is effective, as well as whether different elements of TikTok videos (e.g., engagement numbers) influence the efficacy of debunking. More broadly, our results indicate that debunking TikTok videos can have some influence, and this is encouraging for those interested in correcting falsehoods on the fast-paced platform.

Finding 1: Debunking (vs. misinformation-only) marginally improves truth discernment for subsequent TikTok videos.

We first tested whether debunking (i.e., presenting a correction video after a misinformation video) improved people’s ability to distinguish between subsequent (i.e., post-treatment) true and false videos on the same topic. As preregistered (see  OSF ), we fitted a 2 (video veracity: true vs. false) x 2 (condition: debunking vs. misinformation-only) mixed analysis of variance (ANOVA). Overall, the post-treatment true videos were found to be more credible than false ones,  F (1, 783) = 757.61,  p  < .001,  d  = 0.98. Crucially, as predicted, we found that this difference between true and false videos was (marginally) greater for the debunking condition relative to the misinformation-only condition, as evidenced by an interaction between veracity and condition,  F (1, 783) = 3.22,  p  = .073,  d  = 0.06, Figure 1. Put differently, debunking marginally improved overall accuracy for the subsequent video evaluation task. Excluding participants who failed attention checks resulted in a slightly stronger effect,  F (1, 757) = 3.99,  p  = .046,  d  = 0.07 (see Appendix A). In terms of the underlying pattern of data, debunking (vs. misinformation-only) increased subsequent credibility ratings for true videos,  b  = 3.68 (1.78),  t (1568) = 2.06,  p  = .039, but had no effect on credibility ratings for false videos,  b  = -1.26 (1.82),  t (1568) = -0.70,  p  = .487, leading to overall higher truth discernment in the debunking condition relative to the misinformation-only condition. This difference can be seen in Figure 2 (top).

Next, we tested whether a correction video by itself improved people’s ability to distinguish between subsequent true and false videos (i.e., unlike in the debunking conditions, participants did not watch the misinformation video prior to watching the correction video—instead, they only watched the correction video). For this, we fitted a 2 (video veracity: true vs. false) x 2 (condition: correction-only vs. misinformation-only) mixed ANOVA (Figure 1). As above, true post-treatment videos were rated as more credible than false ones,  F (1, 777) = 639.48,  p  < .001,  d  = 0.91. However, unlike for the debunking condition, this difference between true and false videos was not greater for the correction-only condition relative to the misinformation-only condition, as evidenced by a non-significant interaction between veracity and condition,  F (1, 777) = 0.08,  p  = .771,  d  = 0.01. Thus, presenting only the correction video without the context of the original falsehood did not produce a significant increase in accuracy for the subsequent videos. Nonetheless, when we compared the debunking versus correction-only conditions with a 2 (video veracity: true vs. false) x 2 (condition: debunking vs. correction-only) mixed ANOVA, there were no differences in credibility or in the effect of veracity on credibility between conditions,  F s < 2.11,  p s> .147,  d s < 0.05. Thus, although discernment was higher in the debunking condition relative to the misinformation condition (and this was not true of the correction condition), there was no difference between the debunking and correction conditions. See Appendix A for results from models that excluded participants who failed attention checks.

Finding 2: Debunking (vs. misinformation-only) reduces subsequent false belief.

In addition to rating the credibility of the TikTok videos, participants also indicated to what extent they believed false statements associated with each TikTok video (Figure 2, bottom). Overall, participants in the debunking (vs. misinformation-only) condition believed the false statements less,  b  = -0.34 (0.12),  t (1166) = -2.99,  p  = .003,  d  = -0.17, and the effects were relatively consistent across topics (Figure 2, bottom left). Similarly, participants in the correction-only (vs. misinformation-only) condition also believed the false statements less,  b  = -0.23 (0.12),  t (1166) = -1.99,  p  = .046,  d  = -0.12, but the effect was smaller and varied more across topics (Figure 2, bottom right). Together, these results suggest that showing debunking videos on TikTok had relatively weak effects on increasing subsequent video discernment but more robust effects on decreasing belief in false statements. 

To summarize, we found that people were marginally better at distinguishing between true and false videos in the debunking relative to the misinformation-only condition, indicating some efficacy of presenting correction videos after an initial false video. Furthermore, belief in a relevant false statement was significantly lower in debunking (vs. misinformation-only) condition. Therefore, debunking showed a stronger effect for false belief reduction, signifying cross-platform applicability of results (for example, when users browse static social media websites after viewing videos on TikTok). Finally, correction videos were not as discernably effective if they were presented outside the context of the original falsehood.

A total of 1,363 American participants were recruited via Prolific, an online recruitment service that gives a nationally representative sample based on quota-matching age, sex, region, and ethnicity. We removed 161 participants who did not complete the survey. The preregistration can be found on  OSF . Following our preregistered exclusion plan, we excluded participants who failed the first attention check ( n  = 32; see Figure 3). Participants were then informed that they would watch videos obtained from TikTok and that we were interested in their thoughts on the video’s accuracy. Before watching the TikTok videos, participants were instructed to turn on their audio device’s volume and had to verify that the volume was on (one participant was excluded because they could not turn the volume on). In total, 1,169 participants completed the study (mean age = 34.7,  SD  = 13.1; 347 male, 784 female, 38 non-binary/did not respond). There were also 33 participants who failed two additional (post-treatment) attention checks—see Appendix A for analyses with these participants removed. A majority (62%) of the sample had TikTok on their personal device, and the majority (68%) of these users watched videos on TikTok at least daily. 

Participants were randomly assigned to watch and rate TikTok videos about one of six misinformation topics: aspartame toxicity (aspartame, an artificial sweetener, causes cancer), COVID-19 asymptomatic transmission (COVID-19 isn’t dangerous given that infected people can be asymptomatic), Rust film set shooting (the accidental shooting of Halyna Hutchins on the Rust movie set was not an accident), COVID-19 herd immunity (natural immunity is a better way to end the pandemic than vaccinations), Ivermectin COVID-19 treatment (Ivermectin can effectively treat COVID-19 symptoms), left or right-brain personality traits (simple brain tests can differentiate between left vs. right-brained people). These videos were found on TikTok and selected because a) they contained false information, b) were subject to subsequent correction videos (where they were specifically debunked), and c) there were other similar claims that could be found in other TikTok videos (that did not make reference to either the initial misinformation video or its correction). There were no additional selection criteria based on features of the video (beyond that, they contained misinformation or a correction), and hence the videos vary from each other in several aspects. All videos can be found on  OSF .

All participants were also randomly assigned to the debunking condition ( N  = 390), the disinformation-only condition ( N  = 395), or the correction-only condition ( N  = 384). Participants in the debunking condition watched a randomly-selected misinformation TikTok video followed by its contrasting debunking TikTok video. Participants in the misinformation-only condition watched a single misinformation TikTok video, whereas participants in the correction-only condition watched a single debunking TikTok video. Afterwards, all participants watched two subsequent videos on the same topic, one misinformation and one factual (the order of which was counterbalanced). The video credibility evaluations measure was given to the participants to answer after watching each TikTok video. For the video credibility evaluations, participants had to rate the accuracy, reliability, and impartiality of the information in the given video on a scale from 0 (“Not at all”) to 100 (“Extremely”). The scores on the three items were averaged to create the video credibility ratings. The three measures produced a reliable single credibility score (across items), Cronbach’s α = .92, although impartiality was not as highly correlated with accuracy ( r  = .73) or reliability ( r  = .74) as accuracy and reliability were correlated with each other ( r  = .94). Means and standard deviations for all videos across conditions can be found in Appendix B.

After watching and rating the TikTok videos, participants answered an attention check question (21 participants failed; see Appendix C for wording). Participants then completed the follow-up questionnaire about the six misinformation topics, wherein they marked their agreement with one false statement per topic on a scale from 1 (“Strongly disagree”) to 7 (“Strongly agree”). Participants rated their agreement for all six topics, regardless of which video they watched. For example, for the aspartame topic, participants were asked to rate statements such as “Aspartame (an ingredient in diet soda) causes cancer.” After the topic questions, participants were asked if TikTok was downloaded on their electronic devices. Participants who answered “yes” were redirected to the two-item questionnaire about their TikTok usage and then directed to complete the Comprehensive Thinking Styles Questionnaire (CTSQ) (Newton et al., 2021). Participants who answered “No” were directly forwarded to the CTSQ. After the CTSQ, participants received another attention check question followed by the demographic questions (12 participants failed). To conclude, we asked participants how long it took them to complete the survey and allowed them to leave any additional comments (see Figure 3).

• Content Moderation
• / Debunking
• / Social Media

Cite this Essay

Bhargava, P., MacDonald, K. L., Newton, C., Lin, H., & Pennycook, G. (2023). How effective are TikTok misinformation debunking videos?. Harvard Kennedy School (HKS) Misinformation Review . https://doi.org/10.37016/mr-2020-114

• / Appendix B
• / Appendix C

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Wang, Y. (2020). Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin). Computers in Human Behavior , 110 , 106373. https://doi.org/10.1016/j.chb.2020.106373

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We gratefully acknowledge research funding from the Social Sciences and Humanities Research Council of Canada, The John Templeton Foundation, the Government of Canada’s Digital Citizen Contribution Program, and the U.S. Department of Defense.

Competing Interests

G.P. was previously Faculty Research Fellow for Google and has received research funding from them.

This research received ethics approval from the University of Regina Research Ethics Board.

This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author and source are properly credited.

Data Availability

All materials needed to replicate this study are available via the Harvard Dataverse: https://doi.org/10.7910/DVN/0BL67B and OSF: https://osf.io/xfcsp

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• Misinformation

TikTok Is a Misinformation Minefield. Don't Get Tripped Up

The videos may be short, but they could be filled with misleading claims.

• 2022 Eddie award for consumer analysis

Misinformation is a problem on short-form video apps such as TikTok.

A misleading 30-second TikTok video shows a woman questioning a Washington state election worker who's holding out a bag to collect ballots. 

"Why are you not allowing us to put them in the ballot box?" the woman asks as she drives closer to a ballot drop box and films the encounter with her smartphone.

The worker tells the woman she's collecting ballots because voting closes promptly at 8 p.m. on Aug. 2, the day of the primary election in Clark County. The worker then informs the frustrated driver that she can still drop her ballot in the box if she wants to.

The TikTok video made its way to other platforms, including Twitter and Facebook, where users shared it and pushed bogus claims that the clip showed voter fraud. Some users falsely alleged that the worker was illegally closing the ballot box early. Fact-checkers debunked the claims , citing interviews with Clark County officials who confirmed that the election worker's actions weren't out of the norm -- the worker was merely trying to help voters in line turn in their ballots on time.

The viral video is just one example of the type of misleading footage voters could encounter ahead of the US midterm elections in November. Even as social media companies have increasingly clamped down on written posts, they've yet to get a handle on short-form video. The TikTok clip, for instance, included a label directing users to the app's election center, but it didn't mention that the content is misleading. 

It's a troubling vulnerability considering the volume of short-form videos flooding every major platform, with huge players like Meta-owned Facebook and Instagram and Google's YouTube embracing the format as a means to compete with rapidly growing TikTok. As more videos proliferate on these platforms, there's a higher risk that these bite-size clips could be filled with misleading or false claims. 

CNET isn't linking to misleading videos or naming the users, to prevent the content from spreading. After CNET asked TikTok about the above-mentioned video and other examples, the platform pulled them down for violating TikTok's rules against harmful misinformation. 

Social networks will remove or label misinformation, but the amount of content posted online makes it impossible for companies to catch every false claim.

"People are going to be misled in many different ways, and sometimes those don't have to be complex tactics," said Jack Brewster, a senior analyst at NewsGuard , a tool that rates the credibility of news sources.

Analysts for NewsGuard found that almost 20 percent of the videos presented as TikTok's search results contained misinformation. 

"Our Community Guidelines make clear that we do not allow harmful misinformation and will remove it from the platform," a TikTok spokesperson said in a statement. "We partner with independent fact-checkers who help us to assess the accuracy of content." 

Social media companies use human reviewers and artificial intelligence systems to moderate problematic content. Meta does label videos debunked by fact-checkers and Twitter has a fact-checking project called  Birdwatch , where users will leave notes on misleading or false tweets. But videos incorporate text, sounds and images, making them trickier to review than written posts.

So it's more important than ever that you're aware of this kind of misleading content. Here are red flags to watch out for in short-form videos.

Editing that leaves out context

Fact-checkers are debunking misinformation on social media.

A video clip tells only part of a story, and people can edit footage in a way that leaves out important context. That's particularly the case for something that lasts less time than a 30-second commercial. 

Alex Mahadevan, director of the Poynter Institute's MediaWise project, said it's important for social media users to be aware of their emotions. MediaWise is trying to empower people to be more critical about the content they see online.

"When something freaks you out online, there's probably a pretty good chance that it isn't 100% true," he said.

In August, fact-checkers debunked the claim that a 40-second TikTok video showed former US President Barack Obama promoting the spread of disinformation. The black-and-white video makes it seem as if Obama is presenting a playbook on how to spread disinformation, when in fact he's speaking out against it. 

The misleadingly edited clip shows Obama saying: "You just have to raise enough questions, spread enough dirt, plant enough conspiracy theorizing that citizens no longer know what to believe. Once they lose trust in their leaders, in mainstream media, in political institutions, in each other, in the possibility of truth, the game's won." 

But when Obama said those words during a speech at Stanford University in April, he was talking about the tactics used by authoritarian regimes including Russia to spread disinformation. It didn't take a lot of work for someone to spin those comments in the opposite direction.

Altered audio, missed satire 

Audio in videos can also be manipulated. 

When users reshare clips on social media, the original context can get lost, and it might not always be obvious when someone is trying to make a joke or is using manipulated media. This can be especially true on TikTok, where users often riff off of one another by reusing and remixing each other's audio and video.

In a TikTok post in August, one user included a manipulated video originally posted by someone else that makes it appear as if US Rep. Liz Cheney, a Republican from Wyoming, is announcing a bid for the White House in 2024 with Democrat Hillary Clinton. The August post includes the phrase "Holy Hell!"

The faked Cheney video puts these unlikely words into her mouth: "Hillary and I have one thing in common. We both have bigger balls than Donald Trump, plus our hands are a lot bigger too." Though Cheney has said she's thinking about a presidential run and has spoken out against Trump, she hasn't announced a run for president or uttered the crude words she appears to say in the doctored video.

In this case, the over-the-top language in the faked video might be enough to tip users off that it's meant as a gag. Yet some TikTokers who commented on the August post appeared confused about whether the clip was real or satire.

Figuring out who originally posted the doctored clip could give users some context and might make it clearer that it's meant as a joke.

Here's one thing users can do. Near the bottom of TikTok posts, there's a link called out by a music-note icon. Clicking on that icon will take you to the account of the person who created any audio that's been reused. In this case, CNET traced the faked Cheney clip back to an account that was full of obviously satirical videos.

Also, Mahadevan said he always encourages people to visit the profile of whoever's sharing a video, because it could provide insight into whether that person's posts are credible.

Researchers have found that compared with text and just audio, people are more likely to believe misinformation shared in video.

People tend to believe fake news in video more because when they see something in action with their own eyes, they have more faith that it's credible, according to S. Shyam Sundar, a Penn State University professor and co-director of the college's Media Effects Research Laboratory . 

While people can easily be duped by videos that use artificial intelligence to make it seem like politicians and others are saying things they're really not, there are also less tech savvy ways to manipulate audio. Audio clips have been slowed down to make it appear as if someone is slurring speech . And when Russia invaded Ukraine , some users added audio of gunfire and explosions to unrelated video clips to make it appear as if the clips showed scenes from the invasion.

"We have information overload," Sundar said, noting that people are scrolling through TikTok videos, tweets and other social media posts quickly. "Given that kind of information environment, it's very unlikely someone would systematically stop and say, 'Well, let me just verify this is true.'" 

Fake images

Altered images are also something to watch out for in videos.

Green-screen effects in short-form video make it possible for TikTokers and others to easily create videos of themselves speaking in front of images. TikTok also lets users upload pictures and create slideshows. But these images can be faked.

The unaltered photo, shared by Oz. 

Isaac Harte, a 15-year-old fact-checker in Pennsylvania, has been keeping a close eye on the US Senate race between Democrat John Fetterman and Republican Mehmet Oz. Harte is part of MediaWise's teen fact-checking network .

One fake image that's been shared widely on social media shows Oz standing next to a person who appears to be holding a sign for his campaign sideways so it reads "NO" vertically instead of "OZ." The image was digitally altered to rotate the sign.

The faked photo appeared on Facebook, Instagram, Twitter and other social media sites, and CNET also found it on TikTok. One TikTok clip includes the altered image along with an animation of a cartoonishly rendered "NO" and someone shaking his head.

Though fact-checking a photo might seem intimidating to some people, Harte said it's something you can easily do. If you do a reverse image search on the photo via Google, he said, you'll see that it's been fact-checked.

"I say fact-checking is not rocket science all the time," he said.

There are also resources available online to improve your fact-checking skills. MediaWise offers free media literacy courses in English and Spanish, and PolitiFact has a page that points to its most recent fact-checks of TikTok posts .

Read more: Reverse Google Image Search Can Help You Bust Fake News and Fraud

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These days, it’s easy to get your IELTS checked online for free, and it takes just a few seconds.

However, the problem with these free online essay checkers is that they are generated by A.I. (Artificial Intelligence).

A.I. essay checkers can correct your grammar and tell you how many times you’ve repeated the same word but they mostly they take a very superficial look at your essay.

Although they are a good way to start identifying areas that you can improve, they are often very inaccurate.

The feedback is ‘generic’, meaning it’s the same for everyone, and not specific to your needs. Their understanding of IELTS band criteria is also limited. So the feedback is not detailed enough to help you improve your score.

In the comments below, you can see me give quick reasons why candidates are missing the Band 7 score they need. 

I’m sorry I had more submissions than I expected, so I am not offering feedback at the moment.

FAQ: Is this feedback right for me?

My feedback will help you if you’ve taken the IELTS Writing test several times, and cannot understand why you’re not getting Band 7.

If you haven’t taken the test yet , it’s better for you to get some basic feedback from an online IELTS essay checker (A.I. or human, free or paid) while you’re preparing.

IMPORTANT! Check your writing before you submit

The aim of my feedback is NOT to check your grammar or spelling. You can do that for free, using any AI tool.

If there are too many grammar mistakes, that’s why you’re not getting Band 7. 

Also, do a word count check – many of the problems I’ve seen so far come from students writing TOO MANY WORDS, which leads to more grammar mistakes. Stay below 320 WORDS  absolute maximum.

No more than one submission per person please.

Terms and Conditions

By submitting your essay, you agree to let me share it on my website and make a YouTube video with my corrections. You can choose to remain completely anonymous.

I’m Fiona, an IELTS coach with over  30 years of teaching experience.

I help students get their best IELTS score in a less stressful and more enjoyable way.

I have put all of my knowledge, skills, materials and training into the Members Academy , and it has helped hundreds of learners get the score they need to move on in their busy lives.

Learn more about how I can help you.

Reader Interactions

October 1, 2023 at 2:15 pm

Write about the following topic: Every country has poor people and every country has different ways of dealing with the poor. What are some of the reasons for world poverty? How can the poor be helped? Give reasons for your answers and include any relevant examples from your own knowledge or experience. You should write at least 250 words. Answer Poor population – one of the most difficult problem out people history. Always we see compare rich and poor people. Why this is problem not ever solved? Why this problem actual today?

When in society have rich people, also have been poor people. Different reasons created typ poor people. Different countries use different ways to dealing with the poor. One of the most impotant type is give minimal cash for living, but level of poor population do not reduce. Firstly,people who do not healthy, however can not work. That understood reason. Secondly, population who never have been degree.In many countries people can not get knowledge or good knowledge and job getting is more hard than with knowledge. Else people earn a few money for hard work. They have not enough salary for living, that means poor people survive. If we compare United Kingdom and Bangladesh, country people have different level of life. With this fact we saw that economy plays huge role in human life.

This situation never have been solved, perhaps never will solve. But on other hand stay people life, however people life stay in first place in every county. One of the biggest step to solve problem grow up economy, open work place and factories, investing to medicine and knowledge. Maybe,that seems simple, but in reality that is not piece of cake. Any countries have different opportunities and possibilityies, which need right using….

In conclusion, poor population one of the most difficult problem, which never have been solved. Perhaps,give knowledge, grow up economy can solve problem. Situation dependent in goverment action.

October 7, 2023 at 12:02 am

Here is the website that I recommend for getting IELTS Writing Feedback:

https://ieltswritingpro.com/?aff=9koEo

Best wishes Fiona

September 25, 2023 at 9:10 am

A single-world culture is being created due to modern technology. Do you agree or disagree?

Modernization has led to the development of unified culture which is bringing the nations all together. The result is that now knowledge of mankind about other regions has enhanced . But the essence of purity of a region’s customs , values ,art ,craft has not been eclipsed by closeness of varies cultures .This essay highlights the above mentioned point with following reasons.

To initiate, despite the flow of information through various sites, the originality of rituals in various regions are preserved and are found without any amalgamation. India, a land explicitly known for its festivals and other art forms has been able to fetch the viewers and practitioners from all round, without having any effect of westernization. For Example, Dussehra is a top notch celebration which takes place not only in India, but also in other parts where overseas Indians are residing. The outcome is such that now others are also enjoying it as much as the natives. Cultures are spreading rather than coming to a one window.

Moving on, with the technological advances, MNC’s are setting their foot into the land away from their home country. With the establishment of such firms, inflow of numerous faiths, cultures like work, music is also on rise. As per the survey, hundreds of Multinational companies in Gurgaon have given rise to the exchange of ethics, music, art, dramas as a consequence of the working together of individuals from diverse nations. Such trends are proven to bring the harmonies among communities, thus showing passion towards each other.

To end, it is said that technology might bring world together yet it will do good only ,as world will not shrunk to a particular piece of art rather create a platter with diverse values, arts, rituals, customs.

September 25, 2023 at 10:43 am

September 6, 2023 at 10:21 pm

In some countries, more and more people are hiring a personal fitness trainer, rather than playing sports or doing exercise class. What are the reasons for this? Is this a positive or a negative development?

Fitness is a great issue nowadays. It seems that in a few countries, many people hire a personal fitness instructor rather than playing games or attending fitness classes. There are several reasons behind it, such as time management, social engagement, and work-life balance issues. Despite some disadvantages, it is entirely necessary for those who do not have sufficient time for outdoor games or exercise classes. On the one hand, playing sports or attending fitness classes not only develops physical fitness but also strengthens mental health. Although it is time consuming, involving outdoor activities such as playing football, riding a bicycle, or doing gym refers to engaging and connecting with others physically and mentally, which provides great satisfaction. Overall, a person should have a sound mind and a sound body, which are essential for a stress-free life. On the other hand, hiring a personal fitness teacher ensures injury-free fitness training. For instance, without basic knowledge of weight lifting, if anyone does that, it could be more harmful for his health than fitness. Furthermore, a professional trainer can guide a person in a very short time, which helps a person maintain a proper work-life balance. As a result, it helps them spend quality time with their family. To sum up, it is noticeable that playing sports or doing exercise classes, undoubtedly a great technique for physical fitness; moreover, compared to a busy schedule of life, professional training under a fitness trainer provides a risk-free and injury-free life, which is more desirable for a person.

September 7, 2023 at 11:26 am

Hi Saurav Here is the website that I recommend for getting IELTS Writing Feedback: IELTS Writing Pro

September 21, 2023 at 3:02 pm

August 21, 2023 at 5:21 pm

It is important for people to take risks, in both their professional lives and personal lives. Do the advantages of taking these risks outweigh the disadvantages? (This is the question. Below is my answer. Please let me know my band score for this essay.)

Today there is a major debate on whether to take the chance both professionally and personally. Some believe that taking risks is an essential aspect in life and that is why it has a great deal of advantages. However, others think that it has much more deficits compared to benefits. This essay will cover how advantages of facing challenges surpass the disadvantages.

People always desire to get themselves into something difficult. Sometimes they take such hard tasks in a professional level, and sometimes in a personal level. Doing so causes them so many benefits. One significant merit is, by adapting the harder situations they develop a significant amount of skills required to endure sufferings. Another thing is they do not have to regret later in their life for not having taken risks for better. For instance, a man from Brazil reportedly died reliefied because he ,at least, tried harder to be a professional footballer during his lifetime. He wanted to make football his profession.

On the other hand, hoping for more can eventually result in losing all you possess. People aspire to get more in their life just because they have seen their friends or relatives enjoying luxurious life. Sometimes envying others’ fancy life may be the only reason behind why many crave for more. To match the level of life of acquaintances they put their all attention to only hopes and desires, leaving behind or forgetting about what they own. This activity may cause them to be discomfortable with the work they already have. It is because all their energy, which they would put in their work, is likely to be sucked out by their fantasy. As a result, they may gain confidence to resign from their job which results in losing a fun life they already have.

In conclusion, although there are numbers of deficits that results from taking risks, there are still so many benefits. Last but not least, taking the chance or not is a topic of personal preference.

August 23, 2023 at 9:23 am

September 21, 2023 at 1:12 pm

Question: Living in a country where you have to speak a foreign language can cause serious social problems, as well as practical problems. To what extent do you agree or disagree with this statement?

Answer: All countries of the world have unique values, culture and language. Thus, ignoring the factor of language before moving abroad would be a mistake. Every language is a medium of verbal communication and not having precedent knowledge would result into misunderstandings and misinterpretation. Therefore, learning the language of the country is important in order to avoid any future uncertainty. Firstly, one of the justification for the support of statement is that according to the academic concept of linguistics the components of verbal communication, the speech is considered to be the main component of the process that will flow through the medium and towards the end user for feedback. If the end user of the foreign country fails to understand the conversation of the speaker, the receiving party will not respond and would be confused. :Like for instance, a Pakistani student who is living in England asks a question from his teacher in Urdu instead of English. The second justification is related to social perspective. Sometimes the residents of the country perceives the situation to be rather rude. Like for instance, the individual interacts with his English neighbors in Urdu while living in England. The neighbors are going to feel offended by it because of the failure of interpretation of the communication. And its possible that no one would be friends with him either. In conclusion, learning the foreign language while living abroad is essential in order to fit in with the societal values and culture of the land. In this way, the individual is not going to feel and will not be alienated by the society itself. Secondly, it will become easier for him as well to process and complete his daily task without any impediment.

August 20, 2023 at 12:39 pm

the question: Children are facing more pressures nowadays from academic, social, and commercial, perspectives. What are the causes of these pressures and which measures should be taken to reduce these pressures?

Nowadays children are experiencing pressures from academic, social and commercial perspectives. It is believed that the reasons for this occasion are high expectations from parents and peer pressure. This essay aims to discuss these causes and find solutions.

The first reason is that guardians are demanding insurmountable things from their offsprings. In other words, in the modern competitive world employers are setting their standards so high for new employees. Hence, to make their children successful in the work field, parents force them to study good at school and take part in competitions to win accolades. Guardians truly believe that if they push their offsprings harder, they will get a job easily in the future.

Another cause of facing more pressures is a comparison of one individual with others. Being a child or even a teenager is tough in our century, because youngsters compete with other teenagers around the world, due to globalization and social media. Therefore, they are always depressed and stressed.

In order to solve the first aforementioned problem, parents and children have to go to a psychologist and discuss with him/her every issues which are haunting them. This kind of therapy session will help them avoid misconception in their relationship.

The solution for the second problem will be minimizing the time teenagers spend on social media. It is believed that if there was a prohibition to use social media for youngsters, peer pressure would disappear. Unfortunately, a prohibition was not made by its inventors, so the best solution is just lessen the screen time.

Overall, children undergo certain level of pressure from different perspectives, and their causes are parents expectations and peer pressure. These causes will disappear if they go to a psychologist and regulate the time spend on social media.

August 20, 2023 at 1:20 pm

Many thanks for your submission. You can find my recommended online checker on this page: https://ieltsetc.com/2023/03/best-online-ielts-writing-checker/

July 12, 2023 at 7:09 pm

QUESTION- Today, the high sales of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?

Advertisements have played a major role in influencing people’s choice of products irrespective of their needs. In this essay I would like to discuss my opinion in favour of the said statement.

The recent advance in technologies has made the internet an easily accessible source. The Internet and its various search engines have been flooded with numerous advertisements done by celebrities. and their innumerable admirers fall for this tactic and end up buying products which might not be of use to them. For instance, in a recent interview a renowned cricketer was seen drinking a particular beverage which led to a drastic increase in the sales of that beverage. Many such instances have been noted which have led to overwhelming sales of a particular product just because a famous celebrity was seen using it or advertising it.

In addition, advertisements displayed on televisions which has been one among the oldest modes of advertising and is still quite popular among elderly and children. In the past, newspapers were used predominantly but in the present with increasing number of platforms to showcase products they are not as popular anymore. Furthermore, many apps have mandatory ads which cannot be skipped and thus forcing people to watch them. This could also contribute to many wishful purchases.

Subsequently, advertisements target peoples insecurities and make tonnes of money out of them. Many times, the contents of these ads are quite racist and demeaning. For instance, fairness cream ads that portray a dark-skinned person turning fair buy using the fairness cream. They promote racism and make people who are dark skinned feel inferior. Another exploited area includes products which focus on weight loss. They showcase that loss of excess fat is possible by drinking a particular tea or wearing a particular material. Many fall prey to them and get disheartened when they don’t work.

As of late, many companies have been paying popular blogger, you tubers and vlogger to review and advertise their products, especially their latest gadgets. At times their reliability can be questionable but most of the time they seem legit. However, even this can contribute to an increasing number of unwanted purchases especially among gadget freaks.

In conclusion, even though advertising has its benefits, in my opinion the drawback outweighs the benefits. Many industries have thrived using advertisements to attract people into buying their product even when not required.

July 13, 2023 at 9:40 am

Hi Merlin Many thanks for your submission I think the main area keeping you from Band 7 is the length (396 words instead of 250 – 300), which can cause all sorts of issues for high-level learners. I’ve explained more in an email, Best wishes Fiona

May 15, 2023 at 5:37 pm

QUESTION: Some people claim that not enough of the waste from homes is recycled. They say that the only way to increase recycling is for governments to make it a legal requirement. To what extent do you think laws are needed to make people recycle more of their waste?

Household waste are increasingly produced around the globe because the consumerism lifestyle has been a way of life. Some people assert that the strict laws should be passed to individuals to shoulder more recycling from their waste. However, I strongly believe that other measures ought to be taken.

Financial incentives can be considered as an initiative for households to recycle their waste more. If the government officials reduce the tax for families whose waste is recovered enormously, the people will highly likely recover their throwaways like plastic bags, cans, and crumpled papers to decrease the household expenditure. This idea not only facilitates the process of recovering waste, but also contributes to waste to be much more recycled.

Another contributing factor, which would be useful, can be introduced as the advertising campaigns throughout the schools. In fact, children should be encouraged to help their parents to recover more waste, which is a remarkable extracurricular activity. The more contribution, the more recycling. Take a pupil who play their role in collecting and separating the waste as an example; the number of stuff recycled would probably increase.

Some people may argue that the authorities should pass the strict laws to enforce people to stick to recycling more. They believe that, when people follow the rules, the process of recovering household waste would be faster, and the volume of stuff recycled rise up. I, however, think that some individuals are stubborn, disobeying the rules. Therefore, what they do is not recycling their waste, and maybe in some occasion they throw away their rubbish on the street.

In conclusion, my firm conviction is that with some judicious decisions like reducing the tax and encouraging the children, the more recycled stuff would be inevitable outcome.

May 16, 2023 at 2:29 pm

Hi Nilo. There’s a lot of good language her but looking just at the first 3 lines, as an examiner I would think that this student is not Band 7 because: 1. ‘Waste’ is uncountable so ‘waste IS produced’ – that’s given in the question 2. ‘the consumerism lifestyle’ – no article needed, no ‘lifestyle’ (wrong collocation). Just say ‘consumerism’ or ‘consumerist lifestyle’ 3. Present Perfect – wrong tense – ‘is a way of life’ or maybe ‘has become a way of life’ or simply leave it out Then – article error (‘the strict laws’ – you mean ‘laws’ in general so no ‘the’). Articles often keep students below 7 if it not just occasional. ‘passed to individuals’ (delete ‘to individuals’ – simply ‘strict laws should be passed’) – collocation error (‘shoulder more recycling’ – you mean ‘ shoulder the responsibility of recycling’)

April 22, 2023 at 2:04 pm

Some people believe that children of all ages should have extra responsibilities (for example, helping at home or at work). Others believe that, outside of school, children should be free to enjoy their lives.

Discuss both views and give your own opinion.

Answer: It is believed by a number of people that children should be a bit more responsible, namely lending a hand at home or at work. Others consider that they are supposed to live freely without having extra burdens on them. This essay will discuss both points of view prior to a reasoned conclusion.

Firstly, I believe that despite their young age, for instance, children are to be taught responsibility and integrity through having them participate in doing extra yet adjustable work. The closest one to them being house chores, such as helping in laundry or cooking. Consequently, by partaking in small obligations, children are taught not only to be responsible in their work, but also building their sense of confidence as well as preparing them to become more independent and versatile in the future.

However, despite bearing extra responsibilities, I agree that children also have right to enjoy their days as they are. Whilst having a task they are to do, they can also incorporate the lessons they learned through the chores to their social lives. Furthermore, they can learn how to manage their time between their part of work and play. Yet, that does not mean that it should prevent them engaging in any fun activities, such as playing with their friends after a chore done.

Finally, I would like to conclude that while children are to have more responsibilities, it is also good for them to become as children they are to enjoy their days outside from their extra obligations.

August 23, 2023 at 9:29 am

Hi Sierra Here is the website that I recommend for getting IELTS Writing Feedback: IELTS Writing Pro

April 20, 2023 at 7:54 pm

Many people go through life doing work that they hate or have no talent for. Why does this happen? What are the consequences of this situation?

People spend more than half of their daytime in workplace. However, not everyone has the privilege of getting into a profession that they wish for. There are several reasons to this situation, and the impact of caged into such job is highly detrimental to the individual and the society. In this essay, I will delineate the possible causes to this issue and its effects . The most common reason people end up in such jobs are due to their family and financial crisis. For instance, nowadays a large number of pupils drop-out from their high school in search of jobs to support their family with money. As these students do not hold high qualifications, they tend to take up the low-skilled jobs such as waiters, cleaners etc, for menial wages. Meanwhile, family circumstances which demand folks to reside within their community like a responsibility to assist closed ones ,could deny even the professionals the wide range of opportunities the world offers. In addition to these, most of the on-demand jobs have only few openings, making it more competitive leaving no option to the general public ,rather than to be hired in positions they find unpleasant. The effects of being trapped into the occupations they dislike has adverse effects. On a personal level, these employees have poor performance which in-turn plunges the overall productivity. Also, their mental health is affected due to the stress and anxiety which can be witnessed by the rise in suicide, drug abuse and anti-social activities among the educated .All these disrupts the balance in their family and social life. Also, it puts a strain on the nations economy by means of low-income and increased unemployment rates, because on a long run these people quit their jobs. Although, it is an impossible task to provide everyone with their dream career, government and the public should take steps to combat the worse consequences related to the employment under distasteful employers such as labour exploitation and the poor mental health to save the community from a social apocalypse.

April 21, 2023 at 8:32 am

First impressions that might keep you from 7: 1. half of their daytime 2. wish for 3. reasons to (for) 4. the impact of (being) caged.

No clear opinion in the introduction.

May 16, 2023 at 2:42 pm

You’re welcome.

April 20, 2023 at 4:21 pm

Some people believe that there should be fixed punishments for each type of crime. Others, however, argue that the circumstances of an individual crime, and the motivation for committing it, should always be taken into account when deciding on the punishment. Discuss both views and give your own opinion.

When deciding how offenders are punished, some people think that crimes should be dealt with individually by examining the circumstances as well as the reason for each crime, whereas others say that all crimes should have the same form of punishment. Although having a fixed punishment may deter people from committing crimes, I believe that the judicial system will be fair with individualized rather than fixed punishments.

On the one hand, those who support fixed punishments believe that they may act as deterrents. That is to say, when it comes to breaking the law, people are generally more careful because they are aware that no matter how inconsequential the crime may be, the same fate as those who committed a capital crime awaits them, and, therefore, they consciously avoid breaking any law. For example, Saudi Arabia, has a low threshold for any form of offense because the judicial system does not allow offenders to go through trial, and all lawbreakers are punished equally. As a result, the country has the lowest crime rates in the world. However, I am of the opinion that this method may wrongly convict innocent citizens.

On the other hand, some argue that punishments ought to be individualized because the system will be unfair if it is not. In other words, all crimes are not the same, and not only are there different motives, but also peculiar circumstances of each crime, so why render equal punishments? For instance, Americans who break speed limits while driving pay fines, whereas those who commit homicide are imprisoned, which makes the judiciary effective. Therefore, I think that individualizing punishments is a good idea, as people will be given a fair trial.

In conclusion, although meeting out the same punishment for every type of crime may prevent people from breaking the law, I argue that justice system will be just if looks at the motive and circumstance of each crime before arriving at a decision

April 21, 2023 at 8:29 am

I can’t see any reason why this wouldn’t get Band 7+. ‘will be fair’ in the intro is not quite right – ‘is fairer’?

May 17, 2023 at 2:27 pm

April 20, 2023 at 2:19 pm

Climate change is a big environmental problem that has become critical in the last couple of decades. Some people claim that humans should stop burning fossil fuels and use only alternative energy resources, such as wind and solar power. Others say that oil, gas and coal are essential for many industries, and not using them will lead to economic collapse.

What is your opinion? Support your point of view with relevant examples.

It is argued that nations should restrict the burning of fossil fuels and focus on only using energy from more sustainable sources as a way of battling our negative impact on the environment. Others claim that oil, gas and coal are critical for a majority of businesses and that restricting the usage to a minimum would be harming the worldwide economy. This essay totally agrees that we should expand the use of natural resources and will describe why below.

Firstly, as the global population steadily increases, so does the environmental footprint. It is important that we find effective ways to source energy that are kind to our planet by using never ending resources such as wind energy and solar power. For example, if all cars used energy derived from solar power, there would be a massive decrease in pollution in big cities resulting in cleaner air and less sour rainfall that could harm vegetation.

Secondly, by making sustainable energy resources a main priority, opportunities to identify points of improvement would appear. Technology that is used frequently is more likely to become better due to the fact that there would be more insights on the products in question. For instance, a company selling solar panels would benefit from a large number of customers since that would generate a lot of constructive criticism on their items, leading to great product improvements.

In conclusion, restricting the usage of fossil fuels for extracting energy is a critical part of decreasing the negative impact on the planet caused by humanity. Moreover, there should be focus on using more sustainable sources of energy since that would not only improve our impact on climate change, but also the technology and methods used for alternative energy resources.

April 20, 2023 at 3:19 pm

I can’t find anything much in the language here that would keep you from Band 7 (sour rainfall?). I’m not sure you answered the second part of the question – are fossil fuels essential for industry? Will the economy collapse without them? I can’t find an answer to that, so your Task Achievement might not be 7.

April 21, 2023 at 1:48 pm

Thanks for your feedback, that is very helpful.

I felt confident that sour rainfall was an expression used in english since it is in swedish but after some research I realise that there is no such thing in the english language. So I won’t use that again, that’s for sure.

Will definitely analyse my future questions in more depth to make sure I cover all aspects of it 🙂

April 21, 2023 at 2:33 pm

That’s interesting – ‘acid rain’ I guess?

April 19, 2023 at 6:39 pm

Question – Some people say that music is a good way of bringing people of different cultures and ages together. To what extent do you agree or disagree with this opinion?

Answer –

Quite a few of the population agree to the notion that music is a great way of harmonizing people of different races, ethnicities, nations, and beliefs. And I for one, feel the same.

Music has always been a huge part of the human entrainment and creativity. No matter the mood or the feels, a good beat is an added boost to it all. Personally, I believe, everything in life is incomplete without music. Since childhood we all have been using music to unite and socialize. From those sweet melody of twinkle twinkle in pre-school to the upbeat EDMs in parties or concerts.

I originally live by the saying that music is an universal language. No matter if you understand the lyrics or not, somehow your mind picks up the emotions being portrayed and you just get hooked right into it. A good tune is something which makes you feel certain emotions, and it is those feeling that connects you with people. Be it listening to a romantic song reminiscing old love, or tuning onto an soft lofi beat to focus, it is always about the emotions and what you felt in the moment.

Now-a-days, thanks to the technological advancements, listening to music from all over the world has been fairly accessible. This gives a good opportunities for the nations to spread their cultures too. For example, the recent Korean wave bought in by a very famous band has increased the people’s interest in the said country, their food, their lifestyle, and every little mundane thing about them. This has bought in a positive impact on the nation in global upfront, be it in terms of economy, politics, trade or public image.

Even scientifically too, music has been creating a huge impact on our brain. A lot of scientists have proved to the fact that listening to the music do help us de-stress, increase dopamine level of the body, elevate our mood, and in general uplift the overall mental health of a person. While making music, enhances the left brain activity, opens up the creative side, enriches one’s vocabulary, adds on to the emotional intelligence and may such more.

All in all, I would say music is fairly accurate to way to socialize and bring together people of vast diversities. It not only helps us to connect with people miles away, understand different cultures and traditions, but also has proven effect on our well-being. In conclusion, a good melody, touches our heart, reaps into our soul and bordens our mind.

April 19, 2023 at 6:45 pm

Hi Yashvi – Reduce the number of words first (it’s way over-length) – Put it through a grammar checker – Resubmit

April 19, 2023 at 12:30 pm

Some people think that environmental problems should be solved on a global scale while others believe it is better to deal with them nationally. Discuss both sides and give your opinion.

Certain individuals argue that it is more desirable to manage environmental issues nationally, whereas other people favor a global one. Although many of these problems occur in specific countries, I believe that some may spread to other locations eventually, so a universal approach ought to be considered.

On the one hand, those who are in support of a country combating issues affecting its environment say that several of such incidents happen within particular countries. In other words, not all countries are prone to the same problems, so, why burden those that are not affected? For example, Western nations are earthquake prone, which is rare in African countries, and, therefore, those not predisposed should face other pertinent matters. However, I think that addressing them on a federal basis is not a good ideal because some countries may lack the funds required, and this is the reason why United Aids that are given.

On the other hand, some believe that these environmental problems ought to be approached globally because they may ultimately reach other parts of the world. That is to say, each country does not exist in isolation, and they are connected to each other geographically, so these issues are better attended to internationally rather than nationally. For instance, global warming, which is melting the Antarctica, is causing the sea level to rise in several coastal regions, consequently, there is flooding seen in many regions of the world. For this reason, I believe that if they are dealt with worldwide, there will be a quick solution to many of these issues.

In conclusion, despite the occurrence of most environmental issues at a national level, I am of the opinion that they should be handled globally because some may eventually spread and affect other parts of the world.

April 19, 2023 at 5:40 pm

Great essay. Red flags: 1. Paraphrasing the question with odd synonyms (individuals = only a few people) 2. Repetition and using some odd synonyms to say the same thing repeatedly e.g. nationally, global, countries, locations, countries, countries, countries, universal, federal, countries, globally, country internationally, nationally, global, worldwide, regions, regions, national, globally 3. articles: melting the Antarctica, causing the sea level to rise 4. vagueness – should face other pertinent matters? (Explain)

April 19, 2023 at 7:57 am

Some people think that environment problems should be solved on a global scale while others believe it better to deal with them nationally. Discuss both sides and give your opinion.

Climate change had become the major concern in this present situation due to its unpredictable rains and other influencing factors. Many of the people are thinking that these environmental problems should be resolved globally. While some other thought it will be better if we solve them within our country. Personally, I am in favor of former view.

Convincing arguments made that solving the problems on large scale will help in decreasing the effect on world. The main reason for the disturbances in the living world are due to the difference in precipitations, pollution of water and air. Firstly, cutting down the tress for production of paper is resulting to fall sunlight directly on to the ground surface and causing huge evaporation rates. As a result the rainfalls are becoming unpredictable and causing damage to agricultural lands and to its yield. Moreover with this effect, heavy floods and soil erosion is taking place. Secondly, the vehicles that are being used today are releasing harmful gases into atmosphere and making air pollution. Through this ozone layer depletion came into picture and allowing the sun rises to fall intensively. Lastly, the industries are discharging there waste into the water that caused water pollution. This water is been transmitted to local areas through pipes and resulted in making country suffer. So I believe that the change in whole nation will ultimately leads to healthy surroundings.

However on the other side, solving issues within ourselves can only help for small change. The present conditions are not being constant and predictable. People are changing there thoughts with respect to there circumstances. Even if it happens here other counties may fill the change. Moreover, to improve the conditions and to make a friendly nature small scale does not impact globally.

In the summary, I would concede that taking responsibility for our own country does not result in decreasing globally. Despite taking actions on pollution, predictions world widely will definitely influence the climatic problems. Overall, I am convinced the change in terms of globally.

April 19, 2023 at 10:42 am

Hi Sruthi. I gave you feedback below. It’s one essay per student thank you, Best wishes Fiona

April 18, 2023 at 10:34 am

Question: Many believe that the goal of one’s career should be to pursue a passion while others feel it is merely a way to earn a livelihood. Discuss both sides and give your own opinion.

It is considered by some people that having a job should be out of passion they chase, whilst others regard being employed is for means to earn money. This essay will discuss both points of view prior to a reasonable conclusion.

Firstly, having a job or being self-employed due to an interest is no doubt rewarding. As people tend to find enjoyment doing things they like, they incorporate it in their job as well. Moreover, nowadays people have been resigning from their corporate jobs in pursue of their passion, such as becoming a farmer, freelance artists, or even digital creator. Despite the delight in the work, it does not come without risks of instability to their more self-governed decision.

In contrast, living a life as a corporate employee, for example, by the means to make ends meet, is no doubt to be pressuring and stressful. Doing what is obliged adds more stress to the work, though accomplished, eventually drains people and drive them to physical and emotional exhaustion. Despite the fact, it is no doubt that working in a company, for instance, has a good amount of salary that can sustain their livelihood. They consider that it only takes a will to work to earn that much of a sum.

In conclusion, workings out of passion and need to earn money have their own positive and negative impacts on people. No matter what a person does to make a living, their physical, emotional, and financial well-being should be taken into consideration.

(Side note: I have also tried AI-based essay checkers and it’s true they give mixed results!)

April 18, 2023 at 4:07 pm

Hi Grace – yes indeed the AI checkers are not great! Ok so just by reading the intro, you won’t get 7 because: 1. You’re paraphrasing the question – this causes mistakes like ‘out of passion they chase’ and the second part of that sentence is wrong (2 verbs). 2. You don’t give your opinion – you use memorised language instead. 3. In the next paragraphs the linking words are mechanical with some misuse and overuse (Band 6).

April 22, 2023 at 1:59 pm

Thank you for your feedback! You’re right…there are a couple of points I missed in this type of question and it’s really REALLY helpful that you pointed them out.

Can I submit another essay in this question type?

April 26, 2023 at 12:29 pm

Hi Grace I’m glad you found it helpful. I’m only doing one per student at the moment as I’m trying to catch up with the submissions. Thanks for your reply! Best wishes Fiona

April 18, 2023 at 10:33 am

Question: The rise of convenience foods had helped people to keep up with the speed of modern lifestyle. What are the advantages of this trend? Do the advantages outweigh disadvantages?

In olden days people used to eat home-made food to keep them healthy, while this generation is consuming convenience food frequently and thinks that it will help them to live in this modern lifestyle. While there are both advantages and disadvantages associated with this topic, the negative aspects precedence over advantages.

While discussing regarding advantages, the stored food can be cooked easily and is available for every time. Firstly, the convenience food will gets cooked easily within few minutes without waiting for longer time. For example, Maggi is been prepared in 10 min just by adding some water and spices to it. It can be cooked fastly and consumes less energy too. Additionally, these types of food are available in every corner of streets with less amount. people of middle class can buy them every time they want due to its range of production with less cost.

However, these food contains unhealthy fats, sugars and leads to risky health problem. The preserved food have various fats, sugars that are not good for human body. Coconut oil, palm oil and other fats and sugars are present in those and cause sick. Moreover, these can lead to to serious deterioration of health by causing diabetes, thyroid heart related issues. Most importantly, this kind of preservatives gets expired soon which people don’t know and eat them frequently.

Although there are few advantages in taking convenience food, there are plethora of disadvantages that outweigh the positive aspects. Having these kind of harmful things can lead to increase in blood pressure, sugar levels and risk of heart attacks.

April 18, 2023 at 5:57 am

In Britain, when someone gets old they often go to live in a home with other old people where there are nurses to look after them. Sometimes the government has to pay for this care. Who do you think should pay for this care, the government or the family? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Some would say that aged people in Britain prefer to stay at the old aged homes where they can be taken care of, in terms of money which sometimes is taken care by the state authority. While others debate whether finances should be managed by government or by their family. In my opinion, this should be government’s responsibility as they can monitor all levels of people irrespective of their situations.

In growing ages, people prefer to be more social and expect to be near more humans. The children are mostly involved in their personal life for growth and may not be able to give proper time to their parents due to their hectic schedules. This further impacts the well being of their parents as sufficient time is not given to their health. While care is expected to be handled by children however I believe it creates lot of pressure on people to look into multiple things for their loved ones. For example, senior citizens in USA find it difficult to manage their welfare due to high medical costs and multiple doctor checkups.

However, the aged friendly areas are staffed with multiple medical practitioners who can further help out older generation well. The number of staff members and multiple service facilities helps people to stay there without much hassle. The monetary charges if handled by the state institutions will help them out and will also help every member equally irrespective of their financial state. In my opinion, helping hand from the government can drastically ease out their tensions and support them to live in a better way. In Canada, government has provided free medical benefits and helped large number of people to get the problems fixed.

Older generations would eventually follow the trend to move into the age friendly areas to have people to take care of them. Although, this seems to be debatable for the people to pay for the costs but I recommend this should be looked after by government for better affordability and ease of living.

April 18, 2023 at 8:40 am

I would run this through a grammar checker first. Also it’s too long – this will produce more grammar errors so rewrite it so that it’s under 300 words.

April 18, 2023 at 4:45 am

Your local public library wants to make improvements to their services and facilities. In order to get ideas from the public, they have asked library users to send them suggestions in writing. Write a letter to the librarian. In your letter • describe what you like about the library • say what you don’t like • make suggestions for improvements.

Dear Sir/ Madam,

I would like to share few suggestions regarding the public library in order to improve its quality and structure.

Personally, I really admire the accessibility of our facility as it is placed right in the middle of the city and near to our college area which helps everyone to visit the place without much hassle. In addition to it, the availability is another plus point as one can access it 24×7.

Although there is one issue with the building which I do not appreciate, that is the lighting and other electrical equipments in the institution. The wiring and the appliances used are quite old which often leads to malfunctions in air conditioners and light sources and further becomes difficult for a reader to stay there for long periods.

I would highly recommend to get the electrical wiring fixed with latest technological equipments which will improvise the reading facility. Another thing to be considered is to have a small place like pantry in order to have quick snacks and drinks to go for the students who are staying there for longer time.

I look forward hearing from you.

Kind regards Adam

April 18, 2023 at 8:38 am

1. Tone inconsistency in places might keep you from 7 e.g. it is placed (over-formal) ‘without hassle’ ’24/7′ (colloquial) 2. Linking words – ‘although’ is wrong. 3. Referencing – in addition to it 4. Recommend + ing

April 17, 2023 at 3:11 pm

With increase global demand in oil and gas, undiscovered areas of the world should be opened up to access more resources. To what extent do you agree or disagree?

To harness more fossil fuel, the regions of the world that have not been harnessed ought to be opened up because of the increasing global demand for oil and gas. I strongly disagree with this statement because fossil fuels will eventually be depleted, and the more detrimental effects they will have on the climate.

One of the reasons why I completely disagree with opening up more areas to access more resources is because they will be ultimately used up. In other words, fossil energy is not a renewable form of energy, which means that when used to power machines it burns to release by-products that cannot be transformed into another form of energy for reuse. As a result, even if more resources are gotten from undiscovered areas, they will not be sustainable, and sooner or later the world will run out of these energy forms. For example, Nigeria, which is one of the world’s top crude oil exporters, has been drilling more new oil rigs because the previous ones have been exhausted, and despite the new ones the global demand has not been met.

Another reason why I do not agree is that the more resources are used as petroleum products, the more climate change the world will experience. That is to say, the more carbon dioxide generated from burning of petrol or gasoline, the more the impact of global warming. Therefore, there will be an increase in draught, flooding and other conditions resulting from a rise in atmospheric temperature. For instance, a recent research carried out in America revealed that the temperature of the atmosphere has risen by about 0.8C in the past decade, and this has had a harmful effect on the world.

In conclusion, the two reasons why I totally do not agree with accessing more areas for fossil fuels to meet the global needs of oil as well as gas is that these energy forms are not only non-renewable but also, they adversely affect the climate.

April 17, 2023 at 3:40 pm

Hi Esther. Lots of good things here, especially the vocab. Why would this miss a 7? Here’s what I saw in the first 3 lines

1. Your general statement (1st line) expresses an opinion as if it’s yours (‘ought to be opened up’), and then you completely disagree with it. That’s confusing for the reader, and it’s unclear what you agree/disagree with. 2. Repetition: ‘to harness… have not been harnessed’ and you keep repeating the question in different ways – this makes it overlength (331 words) 3. Use of ‘the more’ in Line 3 of the intro is wrong, suggesting you don’t have control over the complex grammar you need for band 7 (ambitious but inaccurate for Band 6).

April 20, 2023 at 10:45 pm

“Thank you for your feedback”.

April 17, 2023 at 8:20 am

Question: Some people think that instead of preventing climate change, we need to find a way to live with it. To what extent do you agree or disagree?

Solution: Nowadays change in climate is resulting a huge damage to the world, while some people are thinking that inspite of stopping it we could rather search a new way to survive with it. However I completely disagree with this statement. The two arguments for the disagreement and a counter argument will be discussed below with a conclusion.

Weather fluctuations can be prevented by taking measures to control pollution. For instance vehicles like cars, busses, autos and other motors are releasing a greater amount of smoke containing co2 into atmosphere and making the air polluted with the harmful gases. These gases were reaching the earth’s atmospheric layers and causing damage to ozone layer. So I believe that minimizing these causes can reduce the weather changing effects and can live healthily.

Moreover, reducing the rate of deforestation can improve the atmosphere conditions. Cutting down the trees will cause the sunlight to fall direct on the earth surface which results in evaporation then precipitation in uneven seasons. Recently India is been suffering from heavy rainfalls irrespective of the periods due to the removal of plants and trees in the forest. So preventing the greenery area from cutting can change the climatic conditions.

In contrast, the population is growing rapidly for every year which is causing shortage of land and is resulting in removing forests to replace it with cities and towns. Due to this result, it is showing a greater impact on seasons and showing variations in rainfalls and other aspects.

In conclusion, the prevention of dramatic changes in climate can be controlled by following proper instructions in using motors and other machines. And also removing deforestation process can help in redeveloping the climate naturally so that we can live through it.

April 17, 2023 at 11:20 am

Hi Sruthi. Here are the first 3 things in the Introduction I noticed that will keep you from Band 7:

1. Grammar mistakes e.g resulting a huge damage, people are thinking, survive with it 2 . Linking word mistakes e.g. ‘while’ and ‘inspite of’ 3. Memorised and meaningless line 3.

April 20, 2023 at 10:44 pm

“Thank you for your feedback”

April 16, 2023 at 11:02 am

Question: Some people claim that not enough of the waste from homes is recycled. They say that only way to increase recycling is for governments to make it a legal requirement. To what extent do you think laws are needed to make people recycle more of their waste?

Recycling of home waste should be considered by the government as legalization has persistently been a topic of dispute among people. Some people consider that amount of recycling from each home today is not meet the government’s expected goal and for that reason, the government should force the public to recycle their home and kitchen waste by establishing a law. I agree with this notion and I will propagate my opinion from this point of view in the following paragraphs. Firstly, today’s world has been agonized by wars, global warming by industry and unlimited consumption of petrol and electricity, deforestation, and other issues caused by human beings. Most scientists believed that our world urgently needs relief to recover from such kinds of injuries made by our stupidities. The recycling of waste which is a by-product of a household can act as a catalyst for our earth. Government should respond and attribute this concept to people and expound on global warming and the pros and cons of waste recycling. But the harsh truth is, in reality, people do not care about their trash bin as there is no evident laws or regulations established by the government. As the nature of humans, they are still careless about the environment like their ancestors. Therefore, the government must introduce a small fine and some punishments based on how they collect their waste and how they recycle them. Also, the government should give advice and guidelines to the public on how to follow the rules regarding this. Conclusively, we might say that rules and regulations are the heart of the human race and they divided us from other animals; as we all know, the most responsible one is ourselves to revive the greenery of our planet. Furthermore, to achieve this, recycling waste is the only option with less expensive way, therefore, legal rules are undoubtedly required.

April 17, 2023 at 11:15 am

Hi Nanda. Here’s what I spotted in the first 3 lines that would stop you from getting Band 7:

1. The first line is grammatically wrong and therefore difficult to follow. 2. Some basic grammar mistakes – Missing article in line 2 (the amount) – Does not meet (not ‘is not meet’) 3. Collocation mistakes: propagate* an opinion

The introduction is too long (80 words). Simplify.

April 20, 2023 at 10:43 pm

April 14, 2023 at 7:28 pm

Question: Some people feel that crime can be reduced by increasing police numbers while others believe that social upliftment, such as better education and housing, will bring crime rates down.

As criminals are a danger to society, governments persistently feel anxious about them and make efforts to drop the crime figures, but this is still a controversial issue internationally. There is a common argument that expanding police stations results in a falling crime rate, whereas some are against this idea and feel that upgrading social aspects of life can be more efficient. In this essay, I will examine both sides; however, I will claim that improving social conditions is the best way to lower crime rates.

A growing number of people argue that the more police station, the fewer criminals in society. The reason for this opinion is based on the idea that in this situation, offenders can be controlled and prevented from committing crimes more strictly. Apart from difficulties in training a significant number of police officers, one issue with this is the fact that an exorbitant amount of salaries should pay to security forces, resulting in rising taxes for citizens and losing opportunities to invest in other crucial fields for governments.

On the other hand, Many people are of the opinion that improving the social quality of life can be a practical way to cope with lawbreakers. It is their view that most offenders commit a crime to compensate for their lack in real life, and some corruption is rooted in social factors. Therefore, if governments start teaching citizens about moral principles, social rules, etc., humanity will be affected well.

In a nutshell, the idea of employing more police officers is too costly and energy-consuming. For these reasons, I strongly agree with social uplifting as a means to diminish crime statistics.

April 15, 2023 at 10:33 am

Thanks for your submission Mahdieh. There is a lot of high-level, accourate writing in this response.

Here are 3 things that might keep you from Band 7:

1. Introduction: Too long (86 words) Difficult to follow because there are too many over-complex sentences (as…and…but…whereas…and…however). The linking is not always logical e.g. ‘however’ – there’s no contrast, so you don’t need ‘however’. Misuse of ‘whereas’.

2. Collocations and precision e.g. to drop the crime figures (reduce, lower), expanding police stations (you mean police numbers)

3. Referencing: e.g. what is the ‘controversial issue’ you refer to in the first line? Why is it ‘still’ a controversial issue?

I suspect that you’re following the advice of paraphrasing the introduction – I disagree with this advice. Simplify your introduction.

April 20, 2023 at 10:42 pm

Thank you for your feedback.

April 6, 2023 at 8:24 am

Learning is a process which never ends, we keep learning throughout our lives. Many people opine that learning is more effective in a group rather than learning alone. The essay will discuss why it completely supports the aforementioned statement.

To begin with, team work has proven to be an effective way to reach a desired goal. There are justifiable evidences which state that team work not only makes achieving a task easier, but also helps in building good relationships among individuals within a team. A pilot study done in the USA further strengthens the claims which highlights the significance of group work over working alone. A group consists of people from different study backgrounds and cultural outlook, and their approach towards a problem may vary from each other. But, this significantly helps increase a person’s understanding about a situation and his ability to tackle the issue.

However, working alone does has the flexibility of working at one’s own pace. But the learning is limited to the amount of knowledge the individual already possesses. Although working in a group can be a tough task at times, which can create differences of opinion, but different discussions and approaches do open unexplored avenues which lead to learning. For instance, a study states that employers prefer to hire individuals who are more efficient in working as a team than alone. This is the prime reason why children’s in schools and colleges are given projects which require them to work in a group.

To conclude, working in a group a person not only learns essential traits effective to work in a group. It even helps a person widens his horizons and gives detailed understanding, which can be achieved when working alone. Thus, it is completely preposterous to claim that a person learns more when working alone

April 6, 2023 at 10:29 am

Hi Ajay Many thanks for your essay.Here are 2 quick red flags that will stop you getting Band 7.

1) Run-on sentence in the first line (punctuation)

https://app.getbeamer.com/ieltswithfiona/en/claptrap-run_on-sentences

2) Use of ‘opine’.

https://app.getbeamer.com/ieltswithfiona/en/words-to-avoid-opine

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Is TikTok Creating a US-Only Algorithm to Evade Getting Banned?

As the US Government inches alarmingly close to a nationwide TikTok ban , the social media app denies that it’s trying to pander to lawmakers by creating a US-only algorithm independent of its Chinese parent, ByteDance.

This comes after news organization Reuters released a report claiming that TikTok employees in the US and China were ordered to separate millions of lines of code to create a cloned recommendation engine for US users.

With Reuters claiming to “stand by [its] reporting’, TikTok’s supposed code overhaul represents the latest effort the Beijing-based company is taking to overcome security concerns and remain operating on US soil, with previous transparency initiatives like Project Texas being shelled last year.

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Reuters Claims That TikTok is Creating a US Algorithm to Overcome Legal Scrutiny

If you’re an avid scroller, you’re probably already aware of the tumultuous legal battle that’s been unfolding between TikTok and the US Government for the past couple of years. Despite attracting a US user base of almost 150 million and contributing $24 billion to the national economy in 2023, the short-form video app has repeatedly come under fire for its ties to the Chinese government.

Proponents of the ban argue sensitive US data is at risk of being comprimised through the app, and some even go as far to claim the platform is being leveraged by the Chinese state used to covertly influence the national public. The movement is gaining traction too, with an updated divest-and-ban bill receiving cross-party support in the House of Representatives just last month.

Despite escalating pressures, a recent report by Reuters suggests that the ByteDance-owned company isn’t taking the proposed ban lying down. According to sources with ‘direct knowledge’ of internal efforts, TikTok is creating a new code repository for a TikTok algorithm for US users, in an effort to assuage security concerns by cutting ties with its Chinese owner.

The report claims that the cloned recommendation algorithm, which intends to be completely independent of the one used in its Chinese version Doyin, is already being created by software engineers in the US and China. According to two sources with direct knowledge of the project, those working on the initiatives have been ordered to separate ‘millions of lines of code’, and eliminate ‘any information linking to Chinese users’.

This isn’t proving to be an easy feat. The sources cited in Reuter’s report describe the task as “dirty work” as each line of code needs to be reviewed to determine if it can go to the separate code base. It’s likely that the mission will take over a year to complete, as a result of this painstaking process,

Yet, with TikTok’s previous attempts to quell data concerns over data security falling flat – including Project Texas, a dismissed initiative that planned to move all data centers handing US information onto national soil – there’s a chance that creating a new algorithm is the app’s last grasp to remain in the US market.

TikTok Denies that It’s Making a US Algorithm

Less than a day after Reuters published its report, TikTok clapped back on social media platform X , claiming that the story was “misleading and factually inaccurate”.

The account then went on to argue “ As we said in our  court filing , the ‘qualified divestiture’ demanded by the Act to allow TikTok to continue operating in the United States is simply not possible: not commercially, not technologically, not legally. And certainly not on the 270-day timeline required by the Act”.

With TikTok and ByteDance recently filing a lawsuit in the US federal court in an attempt to block the law that would force a sale or ban of the app , their Tweet reflects their argument that a divestiture from their Chinese company may not be possible within the required timeline.

However, with Reuters claiming to “stand by its coverage”, and TikTok having a vested legal interest in keeping information about their US algorithm buried, we recommend taking the app’s rebuttal with a pinch of salt.

Would The US-Only TikTok Algorithm Be as Good as the Original?

TikTok has risen to the ranks it is at today because of the success of its proprietary algorithm, which synthesizes your previous likes and viewing preferences. It’s the reason why your For You Page (FYP) seems eerily tailored to your interests, and it’s also why you probably find it hard to resist the occasional doomscroll.

However, if reports from Reuters are to be trusted, tailoring TikTok’s algorithm to a US audience could fundamentally change the way it recommends content to users. According to sources, TikTok managers are also well aware that the new engine won’t be able to deliver the same levels of performance as the existing app, as the current model is heavily reliant on BtyeDance engineers to update and maintain the code to maximize engagement.

Whether or not TikTok will be banned in the next coming year is likely to hinge on its success in splitting the app’s code. However, even if TikTok remains in the US market, the average user’s experience with the app twelve months from now will undoubtedly look very different than how it does today.

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I made $10,000 a month chatting with guys on dating apps. I got some weird requests, but most men just want to feel like someone cares.

• Nicole Miranda made up to $400 a day speaking to men on the dating apps Meete and ToChat.
• She used to spend all her time on the apps, but now she markets them on TikTok for referrals.
• She said the key to making TikToks go viral was using trends and making up to 20 posts per day.

This as-told-to essay is based on a conversation with Nicole Miranda, a 32-year-old affiliate marketer from Alburtis, Pennsylvania. The following has been edited for length and clarity.

I have bipolar disorder, so I've always struggled at regular jobs. Before the pandemic, I worked for Verizon as a saleswoman and was living paycheck to paycheck . When the pandemic happened, I took a year off because I was feeling so burned out.

When unemployment started running out, I really didn't want to go back. Customers are ruthless. Every single day you're dealing with angry people, and it's usually not because of anything you did wrong.

I was scrolling on TikTok one day when I came across a video of a girl talking about an app where guys pay to talk to you. That sounded interesting, so I downloaded Meete  and started using it.

When I first downloaded the app, I was literally on it 24/7. I was lonely and depressed, so I'd spend all day trying to make money.

Now I use both Meete and another app made by the same company called ToChat to make cash-out points, which I earn by interacting with men, of up to $200 per app per day. I make around $10,000 every month.

These apps are not as easily usable as Tinder or Bumble, so you need to learn how they work

The basis of both of them is talking to guys. They have to buy coins through the app and then spend those coins to talk to you, which then turn into points that you can cash out for money. Ten points is equal to $1.

You can also get more points by sending content such as a selfie. You can send whatever you're comfortable with. The image is blurred and you set the coin amount they need to pay to see it.

These apps also have referral programs. They might run a banner on the app for six weeks with a special promotion to encourage you to sign up more people with your promotion code.

You can also advertise special gifts, like sending pictures and videos at a certain "gift" price like 399 points. The app also allows you to track your performance, and I was always in the top five or 10, which helped me get coin bonuses.

When I started out, there wasn't much content online about how to succeed

I made a YouTube channel and posted some tutorials with the answers to some of the questions I had. I started posting similar content on TikTok, too.

Related stories

Once I started getting a lot of referrals from TikTok, I downgraded from being on the apps all the time to spending about 10 to 15 hours a week talking to a handful of guys who I offered a "girlfriend experience" — meaning I would always be available to chat with them.

Most of the men just want to feel like someone cares  

A lot of them just make small talk with you in the same way they would on any other dating app. I find just being myself and showing compassion works pretty well.

Some guys will ask if you want to go on a real date with them, but I always politely decline. These are men who are willingly paying to talk to women, so I wouldn't meet up with any of them because I'm sure they would be expecting more than just a regular date.

If guys are annoying or try to cross a line, I block them immediately. I don't give them a warning because I learned that if I do, they'll eventually push the line again.

I've had guys claim they don't know they're paying to talk to girls on the app and get upset about it

They're fine with giving their money to random app developers in a foreign country, but as soon as they find out that same money is actually going to the girls they're talking to, it becomes a problem.

The weirdest request I've gotten was from a guy who wanted a picture of my feet holding a remote control. I made a ton of money off of him. He always wanted to talk and always wanted more weird feet content, including standing on tiptoes and touching random objects with my feet .

Another guy would ask me to send him videos of me spitting food on the floor and telling him to eat it. He also liked when I demanded that he pay me .

Viral videos promoting the apps get you bonuses 

Bonuses start at $30 for 50,000 views and go all the way to $1,000 for 2 million-plus views. I've had more than 50 TikToks go viral .

Going viral is really easy — you just need to create as much content as you can and post 10 to 20 times a day.

When I'm on TikTok, I look for trending sounds and then twist them to my style. As soon as I come across a sound that I like, I create a video right then and there. Most of my videos are just me with text over my face.

I've found that hashtags aren't as important as using trends and putting out a lot of content.

When people ask me what I do, I say affiliate marketing 

About a year ago I pivoted, so I don't use the app to talk to guys at all anymore. Once I learned how to market the apps really well, I stopped hustling the guys for money because it was a lot of work and mentally exhausting. I was making so much off of referrals that I didn't need to do both.

Every time somebody signs up and uses my promo code, I make a few cents, and it goes up slightly for every 100 people you refer. My links usually get 200,000 to 300,000 clicks per month, which I measure on Linktree. From those clicks, I get around 5,000 referrals a month.

There are plenty of girls on the app still making thousands a month talking to guys, but for me, it's turned into an affiliate-marketing career . I want to be an advocate for people who struggle with mental illness to let them know there are other ways to make money besides working a nine-to-five.

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Home — Essay Samples — Sociology — TikTok — The Controversy Surrounding the Ban of TikTok

The Controversy Surrounding The Ban of Tiktok

• Categories: Effects of Social Media TikTok

About this sample

Words: 593 |

Published: Sep 6, 2023

Words: 593 | Page: 1 | 3 min read

Table of contents

The rise of tiktok, privacy concerns and data security, censorship and content regulation, the economic impact of a ban, conclusion: balancing act.

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For 'Such Kindness' novelist Andre Dubus III, chronic pain is a fact of life

Terry Gross

Dubus talks about the injuries he faced as a carpenter and his relationship with his dad. His a new collection of personal essays is Ghost Dogs: On Killers and Kin. Originally broadcast in 2023.

Hear the Original Interivew

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Claim about teen shot at prom is fabricated, image likely AI-generated | Fact check

The claim: Man killed officer's daughter at prom out of retaliation for son's death

A May 28 Instagram post ( direct link , archive link ) shows a man's mugshot, along with a small picture of a police officer posing with a girl in a dress.

"This is 45 years old Douglass Barnes," reads text within the typo-riddled post. "His son 19 year old Gino Barnes was sshot and kylled during a traffic stop by sergeant Mike McCaffrey when reaching for his insurance information from the glove box. In return Douglass Barnes waited on 17 year old Samantha McCaffrey the daughter of Mike McCaffrey to exit her limo on prom night, sshot and kylled her then screamed out 'Eye for an Eye'. He waited on the police to arrive (sic)."

The post garnered more than 800 likes in one day. A previous version of the claim accumulated more than 1,000 likes on Instagram before it was deleted. Similar versions of the claim were shared on Facebook and X, formerly Twitter .

More from the Fact-Check Team: How we pick and research claims | Email newsletter | Facebook page

Our rating: False

There are no credible reports of such a shooting. The story originated from a TikTok account that regularly shares fabricated crime stories paired with AI-generated images.

No evidence of prom shooting

The story was originally shared on TikTok on May 28 by an account called Dax News. The post's caption says the supposed shooting took place in Livonia, Michigan.

But no such shootings were reported in Livonia by credible news sources, nor have any recent shootings involving people named Douglass Barnes, Gino Barnes, Mike McCaffrey or Samantha McCaffrey.

The Livonia Police Department did not respond to a request for comment. It s website and social media don't mention anything about such a shooting.

Fact check : Carjacking suspects flee into Virginia Walmart before arrest, no active shooting

AI-detection tool Hive Moderation reported the image of the supposed shooter used in the Instagram post was 99.5% likely to be AI-generated. The tool produced similar results for many other images shared by the TikTok account before they were taken down.

There are no credible reports to back up any of the other supposed breaking news shared by the account.

A TikTok account with a similar username shared a post on May 30 calling the deleted posts "an experiment."

"EVERY SINGLE STORY I posted on Dax News was generated by AI," reads the post's caption. "The 'articles' are really just short stories that I created condensed into the format of a news article."

USA TODAY reached out to the user who shared the post for comment but did not immediately receive a response. When reached for comment, Dax News did not provide evidence that the story in the post was real.

Our fact-check sources:

• Livonia Police Department, accessed May 29, Administration
• Livonia Police Department, accessed May 29, Facebook page
• Livonia Police Department, accessed May 29, X page
• Hive Moderation, May 29, AI-detection tool
• The.real.dax.news, May 30, TikTok post

Thank you for supporting our journalism. You can subscribe to our print edition, ad-free app or e-newspaper here .

USA TODAY is a verified signatory of the International Fact-Checking Network, which requires a demonstrated commitment to nonpartisanship, fairness and transparency. Our fact-check work is supported in part by a grant from Meta .

@just.chill.jill/TikTok wolterke/Adobe Stock (Licensed)

‘If you blocked McDonald’s, go check’: TikTokers say McDonald’s paid to get unblocked after viral blocking campaign

'we got a lot more fighting to do.'.

Posted on May 31, 2024   Updated on May 30, 2024, 8:20 pm CDT

Is McDonald’s paying TikTok to get back onto your FYP? That’s what many people on the short-form video platform are alleging. In the wake of a campaign to shut out celebs and corporations, some TikTokers claim that the fast-food giant is trying to buy its way back into the algorithm.

But is it true?

In the wake of Israel’s conflict with Gaza , numerous users of social media have responded with a decision “to block celebrities that haven’t expressed support for Palestine on social media,” as reported by the Daily Dot .

As per our previous reporting, “The movement is also being called “ Blockout 2024 ,” “Block Party 2024,” and “Block 2024.”

However, a stitch posted by activist and TikToker Jill (@just.chill.jill) , in conjunction with TikToker @ thecreepycoroner, is alleging that corporate giant and fast-food chain McDonald’s is somehow circumventing the block.

Jill’s video was posted on TikTok on May 15, and it now has over 2.1 million views and counting.

The video begins with commentary by @thecreepycoroner. Jill’s claims that “McDonald’s [sic] paid to be unblocked.

In the original video , @thecreepycoroner claims, “McDonald’s unblocked everyone. If you blocked McDonald’s, go check.”

“TikTok is being paid by these companies, corporations, and celebrities,” he claims. “They can go in and press a button and unblock them. They don’t have to make you follow them: So you won’t notice. But they’ll unblock them,” he claims.

“We got a lot more fighting to do. We might need a new platform,” he adds.

The Daily Dot has reached out to TikTok via email for a statement concerning its unblocking policies.

In Jill’s video, she claims to support the theory based on her own experience. “Yep, they absolutely did,” she tells viewers. “I blocked so many different McDonald’s [accounts] and every single one of them is unblocked now,” she claims.

“I didn’t know you could just pay TikTok to get unblocked by people,” she alleges.

“I’ll just do it again. And again. And again,” she tells her viewers.

The Daily Dot reached out McDonald’s via email regarding the allegations it unblocked itself on the TikTok platform or any other social media platforms.

The Daily Dot also reached out to Jill via TikTok messenger for further comment.

Similar allegations have recently been made

Despite the allegations, there is no real proof at this time that a corporation or entity can “unblock” itself via payment to TikTok or its management. However, this is not the first time that similar allegations have been made that the platform is manipulating its algorithm.

“What’s particularly disconcerting is that this isn’t an isolated incident confined to interactions with McDonald’s; rather, it extends to other prominent entities such as celebrities and the brands they represent,” @ thecreepycoroner told the Daily Dot.

Just five days ago, TikTok user Abigailee (@_abigailee_) alleged that she was somehow following artist JoJo Siwa , despite never having opted to do so.

“I never would have followed JoJo Siwa. In fact, I thought I would have blocked her doing the lockout,” she claims.

After pointing out an alleged screenshot indicating that she is indeed following Siwa’s account she states, “This is against my will. I did not do this. So you should also go and see if you’re following JoJo Siwa against your will and other celebrities you might have blocked because it’s a little suspicious.”

The Daily Dot has contacted Abigail via TikTok messenger for a statement.

@just.chill.jill #stitch with @The Creepy Coroner #blockout2024 #blockparty2024 ♬ original sound – The Creepy Coroner🍉

Why were people blocking McDonald’s in the first place?

McDonald’s has taken some steps to distance itself from the Israeli/Hamas conflict . According to the BBC , the fast-food giant currently seeks to “buy back all of its Israeli restaurants after global sales slumped due to a boycott of the brand over its perceived support for Israel in its war against Hamas in Gaza.”

The company has issued a statement, as reported by the BBC that, it “remains committed to the Israeli market and to ensuring a positive employee and customer experience in the market going forward.”

“The initial decision to block such entities stemmed from a collective effort to divest from companies complicit in, or supportive of, the ongoing humanitarian crisis affecting the Palestinian people,” @thecreepycoroner told the Daily Dot.

There is, as yet, no hard evidence to confirm or deny McDonald’s or any other entity paid TikTok to “unblock” itself or otherwise influence any other social media algorithms.

“These are merely speculative observations at this point,” @thecreepycoroner told the Daily Dot. “It’s crucial to underscore that my intention is not to cast unfounded aspersions on these large corporations.”

However, the topic is definitely being discussed on TikTok. as well as Reddit. One comment in Reddit’s r/TikTokCringe states, “Imagine spending the funds on unblocking your ads instead of lowering your prices and slightly impacting your bottom line to bring in customers.”

But another comment in the same thread states, “Did anyone actually confirm this, because they are  definitely  still blocked for me. And the only information about this is from randoms on Tik Tok, not even popular independent news people.”

In the comments section of Jill’s video, one viewer asked, “Why would you block McDonald’s?”

Yet, other viewers were quick to point to their ire at the hamburger chain.

“Megacorporations NEXT! boycott 1 store/day day. No violence, no jobs taken, don’t go to certain stores on specific days.No Walmart Wednesdays,Target Tuesdays, Send a message! We hold power,” stillunder10k (@stillunder10k) wrote.

Another viewer added, “If McDonald’s does this again we could just report them for harassment and then block them again.”

However, many viewers commented that they were not experiencing the unblocking that Jill and @ thecreepycoroner claimed to have experienced.

“Are they doing this just to the Americans, because I live in Finland and I keep hearing of everything getting unblocked, but my blocks are staying,” Kerttulrika (@kerttulrika) stated.

Another viewer commented, “In UK, everything is still blocked.” And another added, “in Belgium its blocked.”

Another offered some advice, writing, “The best block : go to settings then go to content preferences and then press filter video keywords. Write McDonald’s and save. That way you won’t get anything from McDonald’s or other blocked parasites.”

The internet is chaotic—but we’ll break it down for you in one daily email. Sign up for the Daily Dot’s web_crawlr newsletter  here  to get the best (and worst) of the internet straight into your inbox.

Beau Paul is a freelance writer from Austin, Texas. Beau also wrote narrative and dialog for the gaming industry for several years before becoming an entertainment journalist.

Dancing for the Devil: The 7M TikTok Cult Season 1: How Many Episodes & When Do New Episodes Come Out?

By Vrinda Mundara

Viewers of Dancing for the Devil: The 7M TikTok Cult Season 1 are wondering how many episodes  are in the series and when each new episode comes out. Season 1 delves into the unnerving tale of two sisters who became globally acclaimed dance content creators on the popular short-form-making viral video app TikTok because of their talent for dancing right from childhood. But their luck starts running out after joining the 7M management firm. Derek Doneen has directed the docu-drama series for Netflix.

Here’s how many episodes are in Dancing for the Devil: The 7M TikTok Cult Season 1 and on what day new episodes come out.

How many episodes are in Dancing for the Devil: The 7M TikTok Cult Season 1?

Dancing for the Devil: The 7M TikTok Cult has three episodes. Although the episode titles have yet to be officially revealed, all three episodes will air on May 29, 2024.

Season 1 delves into the sensational and startling story of the acclaimed Wilking sisters. Miranda and Melanie Wilking became globally viral dance content creators on TikTok. After some time, the sisters joined the 7M Management firm and its associated church in 2019. However, this moment turned happiness into a nightmare. Later, the management pulled the sisters away from their families. Is this because of work, or is there a darker plan in the guise of content creation?

The cast includes Kagga Jayson, Miranda Derrick, and Melanie Wilking. Martin Desmond Roe, Jasper Thomlinson, Chris Uettwiller, and Wilmer Valderrama serve as the executive producers. Across the episodes, viewers will see the firm’s malpractices exposed, which had globally devastating results.

When do new Dancing for the Devil: The 7M TikTok Cult Season 1 episodes come out?

All the episodes for Dancing for the Devil: The 7M TikTok Cult are currently available to watch on Netflix . There are no new episodes.

The official synopsis for Dancing for the Devil: The 7M TikTok Cult reads:

“After TikTok dancers join a management company and its associated church, unsettling details about the founder and their dark realities come to light.”

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