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Inside the racy disney upfront: bob iger and amorous golden retrievers take center stage.

Ryan Reynolds cracks jokes about cocaine and Jimmy Kimmel makes Sheryl Lee Ralph blush in the increasingly spicy House of Mouse.

By Mikey O'Connell

Mikey O'Connell

TV Features Editor

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If there were any lingering doubts that the Walt Disney Co. is now comfortable leaning into the edgier aspects of its increasingly aligned portfolio, they evaporated about 10 minutes into Tuesday’s upfront presentation when Ryan Reynolds promised that eventual Disney+ library member Deadpool & Wolverine would be a boon to advertisers targeting “testicular trauma” and “cocaine content.”

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“I think we’re incredibly fortunate to have a captain like Bob Iger at the helm of the Walt Disney Co., ensuring that the magical essence of imagination and storytelling are at the heart of everything,” Stone said to screams of approval from the corner of the room apparently occupied by the Disney contingent. 

“Today, we’re going to share the incredible projects that we’re working on,” added Iger, “and then later Jimmy Kimmel will be out to tear them all apart. I think he’ll probably be tearing me apart, too.”

Iger’s brief spiel focused on that storytelling — though he acknowledged the “radical changes that have transformed the business,” including their “whole business model.” But he was most memorable in noting what a rare sight it was to see him up there. His decision to grace the Javits Center stage broke Iger’s decades-long stint of sticking it to the upfront audience. His last time speaking for media buyers, he noted, was in 1994 — when he was the president of a pre-Disney-owned ABC. 

Let’s not gloss over that bit about the runtime, though. The Disney presentation was an absolute marathon — with probably a few more trailers than necessary. That’s apparently just what happens when you’re selling Hulu, Disney+, ABC, FX, ESPN and several other platforms that selectively diverge and converge depending on one’s streaming or cable subscriptions. 

What seemed to play well were the spots for Disney+ entries from Marvel ( Agatha All Along ) and Lucasfilm ( The Acolyte ). There was also a lot of apparent affection for the teaser of season four of Only Murders in the Building , as the upfront audience carries a torch for Steve Martin and Martin Short more than, say, Kardashian. The breakout, however, might have been upcoming FX dark comedy Dying for Sex . A trailer for the Liz Meriwether miniseries starring Michelle Willians and Jenny Slate quickly won over the crowd. 

Having Williams on hand to introduce it didn’t hurt, either. The presentation was most keyed in when it ceded the stage to actors. Where the presentation lagged was during protracted sports segments. Getting Jason Kelce on the roster of Monday Night Football talent and in-house to sell the coming season? More than worth the stage time. Bragging about ABC and ESPN hosting the Super Bowl telecast in … 2027 ? Not so much. 

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Disney Upfront Highlights: Here’s What Happened At North Javits Center With Bob Iger, Emma Stone, Ryan Reynolds & First Golden Bachelorette

By Lynette Rice

Lynette Rice

Senior TV Writer

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Sheryl Lee Ralph and Lisa Ann Walter from Abbott Elementary got to call roll at the start of the Disney Upfront Tuesday, which allowed many of the stars from the studio’s movies and networks to sound off (in a video) before the presentation kicked off at the North Javits Center.

And what’s an ABC upfront without the voice of Walt Disney? Yup, he was (heard) there, too. Here’s what else happened at the afternoon shindig:

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• Emma Stone , whose Oscar acceptance speech for Poor Things was replayed during the opening montage, kicked off the event to remind everyone that the studio was founded more than 100 years ago. Her primary job, though? She was there to introduce Disney CEO Bob Iger .

• Iger returned to the upfront stage, sans tie with his white shirt, for the first time in 30 years. He promised that Jimmy Kimmel would come later to “tear everyone apart,” including himself. Pictures of Iger then flashed in the background from when he did the ABC upfront three decades ago. After an optimistic speech about the company (you can read it here ), the camera panned to the three Disney co-chairs in the audience who hope to someday occupy his chair. Best of luck, kids!
• A Family Guy clip features an animated Rita Ferro, the president of global advertising for Disney, as she talks up the Disney library. Now this is the way to do an upfront presentation; none of that awkward Teleprompter reading. She doesn’t get to stay as a cartoon for long, though; she appears in person at Javits in a bright yellow suit and gigantic gold dragonfly butterfly handmade flower brooch from M&S Schmalberg to talk about Disney’s connective storytelling.
• Ryan Reynolds  — last seen on ABC in the comedy Two Guys, A Girl and a Pizza Place  — gets a turn on the stage to joke about how everyone “primarily knows me for my work in marketing,” but he’s an actor, too! His touts his new family friendly show on NatGeo before bringing out Rob McElhenney so they can talk about the fourth season return of Welcome to Wrexham . McElhenney also reminds everyone that his show It’s Always Sunny in Philadelphia has been on FX for something like 57 years.

RELATED: Marvel Teases Disney+ Release Dates For ‘Agatha All Along,’ ‘Daredevil: Born Again’ & ‘Ironheart’

• Kaitlin Olson introduces her new ABC drama High Potential from ABC Signature. She plays a single mom with three kids and an exceptional mind, who helps solve an unsolvable crime when she rearranges some evidence during her shift as a cleaner for the police department. When they discover she has a knack for putting things in order because of her high intellectual potential, she is brought on as a consultant to work with a by-the-book seasoned detective Karadec (Daniel Sunjata), and together they form an unusual and unstoppable team.

• Jim Gaffigan shares a few chestnuts about wanting to buy Iger a tie and how his “favorite ride at Disney is the tram back to the hotel” before talking about how Hulu will “disrupt the streaming world by diving head on into comedy special business.” He’ll have the first one on Nov. 22. “They aren’t doing it halfass, they are doing it full-ass,” Gaffigan said of Hulu’s foray into stand-up. RELATED: Jason Kelce Tells Disney Upfront Crowd How Glad He Is To Be Joining “Monday Night Freakin’ Football!”
• Eagles quarterback Jalen Hurts and  Abbott Elementary  creator Quinta Brunson revealed that Jason Kelce will be an  ESPN Monday Night Countdown  commentator. Party boy comes on stage and picks up Brunson but only hugs Hurts. “As somebody who just finished a 13-year career, I know what it takes to be great,” he said. “Its Monday Night friggin’ Football! My brother and I grew up watching Monday Night Football … I know what’s going on in those guy’s heads.” Scott Van Pelt, Ryan Clark and Marcus Spears join Kelce on stage.
• Ryan Seacrest talked up ABC’s live events like New Year’s Rockin’ Eve , the Oscars, and upcoming ESPY Awards on July 11. Serena Williams will host. He also shared some good news for Golden Bachelor fans: a Golden Bachelorette is coming featuring Joan Vassos, a former bachelorette on Golden Bachelor who left after week 3 due to a family emergency. RELATED: Bruce Springsteen Documentary ‘Road Diary’ Sets Premiere Date At Hulu, Disney+
• Bruce Springsteen, via video, talks up his Hulu originals documentary in October and offers a first look.
• ABC News anchor David Muir takes the stage to say “I’m not here to talk about the news, Stormy Daniels. You are welcome.” Instead, he’s there to introduce Robin Roberts, who is about to celebrate 20 years as co-anchor of Good Morning America.
• ESPN’s Stephen A. Smith reminds everyone that he, too, has been at the company for 20 years. “I grew up at this company,” he said. “It’s at Disney that I learned it’s better to work at company with standards, then one that is looking for them.” Baller Chris Paul, who’s joining ESPN as a guest analyst, joins him on stage. RELATED: Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated ‘Family Guy’ Short, Hails Company’s Knack For “Transcending Generations And Igniting Pure Joy”
• Nathan Fillion and The Acolyte ‘s Kelnacca take the stage just so Fillion can say Disney programming varies from “Wookiees to Rookies.” Buh da-dum. The rest of the Acolyte cast come out to promote the series’ June 4 premiere on Disney+. It takes place 100 years before The Phantom Menace.
• Ellen Pompeo is back at the upfront, this time to talk about … the Disney+ library which also streams reruns of Grey’s Anatomy that have amassed 1.7 billion streamed hours worldwide. Wow. She also talks up her new limited series Natalia ( previously the untitled orphan project ) for Hulu and teases a quick sneak peek. RELATED: Upfronts 2024: Where & When They’re Happening
• Selena Gomez boasts her multiple projects at Disney, including a new take on her old Disney Channel show called  Wizards Beyond Waverly Place , and of course her work on Only Murders in the Building, which returns Aug. 27. Steve Martin and Martin Short join her on stage to share a few bon mots like this: “Steve is whiter than a Michael Bublé concert in Utah on a pickle ball court.”

• Marvel TV presents! Cast of the upcoming Agatha All Along do a spiel for their show that’ll bow Sept. 18 on Disney+. They also offer a first look trailer of Kathryn Hahn  reprising her role of Agatha Harkness. Dominique Thorne and Anthony Ramos talk up Ironheart that’s coming next year. Charlie Cox and Vincent D’Onofrio follow to premiere footage from Daredevil: Born Again , which will bow on Disney+ in March 2025.
• Sterling K. Brown and James Marsden preview their new Hulu show from Dan Fogelman called Paradise. Marsden plays a former U.S. president and Brown is his security man. Julianne Nicholson also stars.
• A 2-minute-plus trailer for the new season of The Bear ! But it was only available for folks in the room. Sigh.
• Desmond Howard, Vince Young and Adrian Peterson from ESPN drone on about men’s college basketball.

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• NCAA women’s basketball stars take the stage with South Carolina Gamecocks’ head coach Dawn Staley to tell us that Disney+ is running three of Caitlin Clark’s games, yes!
• Emma Roberts, Kim Kardashian, Michelle Williams and Angela Bassett wax poetic about their Disney shows ( American Horror Story, 9-1-1, The Kardashians , and Dying for Sex ).
• The Jimmy Kimmel monologue! Transcript coming shortly….

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Rita Ferro, Disney’s President of Global Advertising, on the Company’s Upfront and the Differentiator of Storytelling

With Upfront season in full swing, The Walt Disney Company is excited to roll out its annual star-studded Upfront presentation — which takes place on Tuesday, May 14 at the North Javits Center in New York City.

This year’s event will showcase everything from Jimmy Kimmel’s return to the Disney Upfront stage following his successful stint as Oscar host , to a trove of announcements around some of Disney’s most popular series and franchises, in addition to new content and verticals.

The presentation is also an opportunity for Disney to highlight key priorities for its business, including its global streaming position, its leadership in data and technology innovation, its commitment to inclusion and the most scale and impact across live, sports, and entertainment.

To find out more about what’s in store, we spoke with Rita Ferro — Disney’s President of Global Advertising — who explained what helps The Walt Disney Company lead the way forward in advertising .

As we approach the Disney Upfront, what makes Disney different in terms of the value to advertisers compared to other media companies?

We have the best storytelling and brands in the world when it comes to entertainment and sports. And we have really invested, over the last decade, in technology that differentiates us from all of our traditional competitors. So, when I think across the marketplace, no one has the advertising technology and the data stack that we have built over the course of that period.

We can also compete with any of the new technology platforms, and what sets us apart across all of those is truly our scale. The ability to have the amount of content that we have across sports, which is a hugely popular marketplace right now in terms of advertisers and where they’re spending their dollars, is also a differentiator.

To have scale there and be able to make sure that every advertiser who wants to stay within the Disney platform can move those dollars and maximize their impact across our portfolio of brands and audiences is really important.

The week of Upfront is usually full of announcements. What can you tell us about this year’s showcase?

I don’t want to give too much away, but that stage is going to be very impactful in terms of the level and quality of talent across it. That’s talent both from our television studios and our theatrical studios, but also from sports.

The presentation will really be a homage to the quality and storytelling that Disney is known for that differentiates us. It will also remind clients of the investments we’ve made in technology that really drive the outcomes in performance they are looking for.

We have the best storytelling in the world, coupled with the innovative technology platforms that are leading the marketplace forward through our solutions-driven data insights.

Some technology companies are great at technology, some are great at technology and innovation, and some are great at storytelling. At Disney, we’re great at all three – and that intersection is where both magic and winning happens.

What are the biggest focuses for Disney in terms of its advertising business?

We’re focused on driving growth and scale around the pillars that [Disney CEO Bob Iger] has laid out for us.

There also continues to be a focus on sports growth and we have so many new rights this year as we head into the market. It’s the first year of our SEC deal, we have expanded NCAA rights, expanded college football rights. There’s more NFL and we’re excited about the growth of NBA and our NHL business, which is very strong. And we cannot forget the importance of women’s sports and what that is contributing to our overall business on the sports side.

When you look across our ecosystem, we know that our linear shows are doing tremendously well on our streaming platforms, but with a different audience. That’s incremental reach, and we’ve done a great job of making sure we have all the measurement tools to be able to deliver and demonstrate that reach as marketers are being much more thoughtful about how they’re spending their dollars.

With Disney+, Hulu, ESPN, ABC, and many other networks, there’s a ton of points of connection for advertisers to reach consumers. Why is that important?

We talked about incremental reach, and so marketers want to know that when they’re buying their audience segment, that they’re reaching that audience across the full portfolio of both linear and streaming at scale.

When you look at the marketplace today, marketers are spending more dollars, but with fewer, more strategic players… so what’s coming back to Disney is a deeper relationship with fewer brands that really drive an association. We’re seeing that be evident in the sports business right now.

Looking at our College GameDay sponsors, they tour all of our College GameDay locations. They have branding on the side; it’s integrated and becomes synonymous with the show. Our brands also lend themselves to that, such as the integrations with The Bear that we’ve done with some major marketers who are now in season three recreating those integrations that have been so powerful from day one.

What does this year’s Upfront presentation tell us about what Disney Advertising’s business will look like going forward?

We’re doubling down on all of our priorities we shared at the Tech & Data showcase, Disney is a technology company as much as it’s a storytelling company. And what you’re going to see and feel on May 14 is the importance of creativity as a differentiator and unifier.

The storytelling that comes from this company is incomparable in the marketplace. It’s very hard to buy or rent that. You build those brands over years of consistent storytelling, of connections to consumers, and we want to make sure that message is clear throughout the presentation.

At the end of the day, quality content is a differentiator in an experience and how it makes the consumer feel — and making you feel drives outcomes.

Company Behind Disney World Body Scanners Wants To Take over NYC, but Finds Shockingly High Failure Rate

in Disney , Disney Parks , Theme Parks , Walt Disney World

Everyone has had to walk through the security screening checkpoints at Walt Disney World and Disneyland. But as you rapidly pass through the body scanner, do you ever wonder how exactly these work and how effective this scanner is?

Well, some of these answers are becoming clearer as the company behind that security screening technology, Evolv Technology, tries to reel in an even bigger contract than Disney World: New York City.

In their presentation to New York, Evolv Technology, the artificial intelligence gun detection company, they bragged to New York Mayor Eric Adams that it has been working with the The Walt Disney Company since 2014.

Evolv co-founder Anil Chitkara wrote in an email to Adams: 

As I mentioned, Linda Reid, VP Security for Walt Disney World (Florida) has known us since 2014 and deployed many of our systems at the Parks and Disney Springs. They’ve had success screening for weapons with Evolv Express … There may be some interesting parallels to how you are thinking about everyone’s role in security.

New York is considering using full-body scanners in Times Square, the Port Authority Bus Terminal, and subway stations. However, as a trial run, it tested the Evolv scanner outside a Bronx Hospital and City Hall, and what it found was alarming.

At the Bronx Hospital, the scanners reported false positives 85 percent of the time. Despite those shockingly high numbers and Evolv’s CEO said the scanners “aren’t for public transportation,” Adams announced that New York will roll them out in the subways later this year.

Disney World started using the Evolv scanners in 2020. According to Evolv co-founder Mike Ellenbogan, the units can scan 1,800 to 3,600 guests an hour. They can now be found at all of Disney World’s World’s theme parks and Disney Springs.

Shortly after Walt Disney World started using the Evolv scanners, Six Flags purchased dozens of units for their theme parks nationwide.

Despite the number of false positives in New York City, there has never been an incident of someone sneaking a gun or other weapons into Walt Disney World. New York City is apparently moving forward with its purchase for the Transit system.

How do you feel about Disney World scanners coming to New York City? 

Avatar land coming to Disneyland resort, Disney CEO confirms

An Avatar-themed land had been dangled as a tantalizing possibility during the extended Disneyland pitch that also floated potential themed lands based on Tangled, Frozen, Peter Pan, Zootopia, Toy Story, Black Panther, Coco, Tron and Encanto as potential expansion projects in Anaheim.

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The DisneylandForward plan that has been full of promises but vague on specifics throughout the three-year approval process is finally starting to come into focus with a themed land based on the World of Pandora set to become the first project to break ground.

Disney CEO Bob Iger confirmed during the MoffettNathanson Media and Communications Summit on Wednesday that an Avatar-themed land is coming to the Disneyland Resort.

“We have just gotten approval from the city of Anaheim for the biggest expansion of Disneyland since we opened DCA in 2001,” Iger said during the presentation. “It’s a huge expansion. We haven’t been specific about what’s going to be in it, except for Avatar.”

The Anaheim City Council gave unanimous final approval in early May to the $1.9 billion Disneyland expansion proposal that updates a 1990s city plan to allow for a mix of theme park, hotel, retail, dining and entertainment on the eastern and western edges of the Disneyland resort. The newly approved plan goes into effect in early June.

Iger has been teasing an “exciting Avatar experience” for the Disneyland resort since February 2023.

At the time, Iger described the concept art as “creative inspiration” for a potential Avatar experience being designed by Walt Disney Imagineering. Disney’s creative arm is teaming up with “Avatar” filmmaker James Cameron on the new land.

The 12-acre Pandora — The World of Avatar-themed land that debuted in 2017 at Disney’s Animal Kingdom in Florida features the $2.3 billion film franchise’s signature floating mountains and bioluminescent plants. The land includes the Avatar Flight of Passage 3D flight simulator, Na’vi River Journey water ride, Satu’li Canteen quick service restaurant and Windtraders gift shop.

MacDonald is a theme park reporter for the Orange County Register and the Southern California News Group.

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