digital printing company business plan

Digital Print Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a digital print shop? If YES, here is a complete sample digital printing business plan template & feasibility report you can use for FREE .

Printing shop business does pretty well if it is properly located in the right location. It has been proven over and over again that a printing hubs and commercial centers are indeed a thriving location for a printing shop. This is the reason why any entrepreneur who is interested in starting a printing shop business will be willing to pay much to locate the business in any of the locations stated above.

A Sample Digital Printing Shop Business Plan Template

1. industry overview.

Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Printing shops engage in a variety of printing processes which include lithographic, gravure, screen, flexographic, digital and letterpress.

It is important to state that this industry does not include publishers that also perform printing, nor does it comprise companies that perform pre-press or post – press services without traditional printing.

A close study of the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital media replaces traditional paper products. In the interim, profit margins are expected to slightly increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone the industry rakes in a whopping sum of billion annually. There are about 48,698 registered and licensed printing shops scattered all across the length and breadth of the United States and they are responsible for employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is important to state that the establishments with the dominant market share in the printing industry in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles have continued over the past five years as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising, yet over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to learn the trade. The truth is that the technology and processes involve in this line of business is one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to come in and build a successful business.

But they must first and foremost ensure that they conduct thorough feasibility studies and market survey before situating the business in any location. This is very important because if this type of business is better located in an area that has available market for its services.

2. Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have been able to secure a standard and well – positioned office facility in a busy business district in Los Angeles – California. We are a world class printing company that is set to compete in the highly competitive printing industry not only in the United States market, but also in the global market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such as commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing, manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.

Our business goal is to become one of the leading printing companies in the United States and we will make sure that every printing job that leaves our printing press can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative professional printers in and around Los Angeles – California and also from any part of the United States as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr. Felix F. Robin and his immediate family members.

F.F Robin studied Printing Technology from Illinois Institute of Technology and he has well over 10 years of hands on experience working with one of the leading printing companies in the United States of America. He will be bringing his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national brand.

3. Our Products and Services

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the Printing industry. We want to compete favorably with the leading printing companies in the United States of America which is why we have but in place a competent quality assurance team that will ensure that all our printing jobs and other related printing services rendered meet and even surpass our customers’ expectations and match – up with international best practices.

We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los Angeles – California but also nationally throughout the United States of America. Our service offerings are listed below;

• Commercial lithographic printing
• Commercial gravure printing
• Commercial flexographic printing
• Commercial screen printing
• Quick printing
• Digital printing
• Manifold business forms printing
• Book printing
• Blank book, loose-leaf binders and devices
• Other related printing services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class printing company whose services and brand will not only be accepted in Los Angeles – California but also throughout the United States of America and the global market.
• Our mission is to build a world class printing company that will be known to execute top notch printing projects and to become the number one choice for branding, advertising and promotion agencies and other stake holder in the industry.
• We want to build a printing company that can favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading printing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director
• Human Resources and Admin Manager
• Sales and Marketing Executive

Printing Machine Operators

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing and approving concepts for printing of materials for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and printing machine operators and rapid prototyping specialist
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
• Serves as internal auditor for F.F Robin & Sons® Printing™, LLC
• In charge of handling commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
• Liaises with clients to determine their requirement and budget
• Working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
• Responsible for creating patterns and operating printing machines cum equipment
• Responsible for developing detailed designs and choosing materials
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advices the organization on style, genre and other trendy info as it relates to printing et al.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

We are quite aware that there are several printing companies both large and small in the United States of America which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured printing business that can favorably compete in the highly competitive printing industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin & Sons® Printing™, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

As a new printing company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from the government and other high profile clients in the already saturated and highly competitive printing and industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive considering the number of individuals and corporate organizations that would need the services of standard printing companies. As a standard printing company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and rapid prototyping services company in same location where our target market exists and who may want to adopt same Business model like us. We are not ruling out the fact that unfavorable government policy can also affect our business.

7. MARKET ANALYSIS

• Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

The Printing industry over time has experienced rapid growth and this is due to rapid technological advancements, falling costs and new uses for printing technology. Going forward, the demand for printing service and of course the revenue generated is projected to increase rapidly.

As a printing company with the aspiration to favorably compete in the industry, you are expected to keep tab with new trends and products that are always coming up in the industry. It is important to state that in recent time, for a printing company to continue to stay in business and grow, they must continue to come up with highly creative design and concepts and also engage in other printing related services.

8. Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully carry out promotions and branding of their products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and branding agencies, and religious organizations et al.

This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that all our printing services are well accepted in the marketplace. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Aspiring celebrities
• Entrepreneurs and Startups

Our competitive advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts and very neat jobs in order to survive in the industry.

The printing industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as organizations and individuals continue to print materials for promotional purposes. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups printing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the printing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate income by offering the following printing services and other printing related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of printing companies whenever they have to conduct promotions and branding and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the location of our business and of course the wide range of our printing services and target market;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same printing services or even 3D printing and rapid prototyping services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are not ignorant of the fact that there are stiffer competitions in the printing industry; there are loads of printing shops and even 3D printing and rapid prototyping services companies jostling for contracts; which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the general printing industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.

Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales strategies to attract clients and win printing contracts;

• Introduce our printing company by sending introductory letters alongside our brochure to corporate organizations, advertising and branding agencies, religious organizations and key stake holders.
• Promptness in bidding for printing contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent printing services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Join local chambers of commerce and industries to network and market our services
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the Los Angeles – California and beyond which is why we have made provisions for effective publicity and advertisement of our printing company. Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons® Printing™, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
• List our printing company in local directories / yellow pages
• Advertise our printing company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you are conversant with the printing industry or even the 3D printing and rapid prototyping services industry, you will realize that the pricing structure ranges from fixed price rate to per square foot billing and even to the quantity of materials to be printed on.

Almost all companies adopt all the available pricing system as it applies to the quantity of the job or project they are expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them print on their promotional materials.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off printing services jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for printing services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our printing services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a standard printing services business, the machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard printing services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los Angeles – California, U.S;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, standard printing machines and equipment, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The amount required to purchase the needed software applications – $3,500
• Launching an official website will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard printing company in the United States of America. Please note that the salaries for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC

F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned by Mr. F.F Robin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our printing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed printing machines and equipment: Completed
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industries: In Progress

Related Posts:

• Pressure Washing Business Plan [Sample Template]
• Personal Concierge Business Plan [Sample Template]
• Counseling Private Practice Business Plan [Sample Template]
• Freelance Paralegal Business Plan [Sample Template]
• Hardwood Flooring Business Plan [Sample Template]

Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their print shop companies.

If you’re unfamiliar with creating a print shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a print shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Print Shop Business Plan?

A business plan provides a snapshot of your print shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Print Shop

If you’re looking to start a print shop business or grow your existing print shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your print shop business to improve your chances of success. Your print shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Print Shop Businesses

With regards to funding, the main sources of funding for a print shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for print shop companies.

Finish Your Business Plan Today!

How to write a business plan for a print shop business.

If you want to start a print shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your print shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of print shop business you are running and the status. For example, are you a startup, do you have a print shop business that you would like to grow, or are you operating a chain of print shop businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the print shop industry.
• Discuss the type of print shop business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of print shop business you are operating.

For example, you might specialize in one of the following types of print shop businesses:

• Digital printing : This type of printing is one of the most cost-effective and fast printing processes available today. Electronic files and digital images replace the need for paper, press set-up and ink, which helps reduce the carbon footprint on the earth.
• Offset lithography printing: Used for magazines, circulars, brochures and books, this type of print shop specializes in larger volumes and includes traditional methods of binding.
• Screen printing: Any material that is not flat is a candidate for screen printing: shirts, hats, fabric bags, etc. Screen printing forces ink through a screening process that is replicated onto fabric or other materials used.
• 3D printing: This type of printing is performed through design, initiated by a computer program, followed by the print process in a 3D printer. The 3D printer is calibrated and outfitted with special plastics to fulfill the specifications of the 3D computer program.

In addition to explaining the type of print shop business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of printing projects completed, the amount of revenue earned, or reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the print shop industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the print shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your print shop business plan:

• How big is the print shop industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your print shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your print shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, charitable organizations, corporations, and innovators.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of print shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Print Shop Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other print shop businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Stores that house copy machines or overseas service companies may be examples of indirect competitors. You will want to mention any direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of print shop business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bundled services including printing and binding?
• Will you offer large 3D printing projects that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a print shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of print shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cover design, book layout and digital printing to create a niche service for authors?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your print shop company. Document where your company is situated and mention how the site will impact your success. For example, is your print shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your print shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your print shop business, including answering calls, planning and providing printed items or 3D printed items, billing customers and assisting with maintenance of equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth print project , or when you hope to reach $X in revenue. It could also be when you expect to expand your print shop business to a new city.

Management Team

To demonstrate your print shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing print shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a print shop business or successfully running a small co-op of screen printers.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 new customers per day, and/or offer discounted packaged pricing? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your print shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a print shop business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations on a monthly printing contract.

Writing a business plan for your print shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the print shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful print shop business.

Print Shop Business Plan FAQs

What is the easiest way to complete my print shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your print shop business plan.

How Do You Start a Print Shop Business?

Starting a Print Shop business is easy with these 14 steps:

• Choose the Name for Your Print Shop Business
• Create Your Print Shop Business Plan
• Choose the Legal Structure for Your Print Shop Business
• Secure Startup Funding for Your Print Shop Business (If Needed)
• Secure a Location for Your Business
• Register Your Print Shop Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Print Shop Business
• Buy or Lease the Right Print Shop Business Equipment
• Develop Your Print Shop Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Print Shop Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Print Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Print Shop Business Plan Template

Written by Dave Lavinsky

Print Shop Business Plan

You’ve come to the right place to create your Print Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their print shops.

Below is a template to help you create each section of your Print Shop business plan.

Executive Summary

Business overview.

Quick Process Print Shop is a startup printing company located in Cypress, Texas. The company is founded by Taylor Owen, a senior print manager who has been in business for over twenty years while working for a nationally-known chain of print shops. Taylor has garnered a high degree of respect and a large following of those who count on his printing abilities for every project they have. As a result, Taylor is confident he will be able to take his depth of experience and wide customer base with him as he opens his own print shop. The emphasis will be on commercial and individual clients seeking printing for any number of projects, including printing and binding of diverse materials.

Quick Process Print Shop will follow its name by offering unparalleled turnaround times for printing projects that competitors do not offer, in addition to offering numerous binding options, folder or book covers, paper stock assortments, and other customized ways to bring each customer’s vision to reality. The products and services will align to create the Quick Process Print Shop; the premier printing facility in Cypress, Texas.

Product Offering

The following are the services and products that Quick Process Print Shop will provide:

• One to four-color printing using CMYK color process
• Printing stock paper or custom, cut-to-size paper
• One-hour turnaround time on select printing projects
• Staple-bound or comb binding in wide variety of colors
• Print and bind corporate folders, presentation binders, brochures
• Custom designs, including holographic and 3D layout
• Printing wedding, birthday, anniversary invitations
• Printing personal/corporate letterhead, business cards

Customer Focus

The target audience for Quick Process Print Shop will be individuals and corporations, along with community, civic and government entities within the greater Cypress and Houston regions. The individuals with personal or business projects will be primary targets, as will administrative managers of corporations, and civic and government entities within the area. Also targeted will be non-profit organizations that will need printed materials on an on-going basis. Whether the client is an individual or corporate account, Quick Process Print Shop will dedicate the experienced full staff of the company to execute excellent results for each client.

Management Team

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former print coordinator, Derek Manahan, to be the Office Manager. His responsibilities will include overseeing employees and day-to-day operations of the print shop.

Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. He has been working for a nationally-known chain print shop for over twenty years as the Print Manager, where he has developed his expertise and dedication to perfectly execute each printing project.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role as Office Manager.

Success Factors

The Quick Process Print Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team at Quick Process Print Shop
• Guaranteed fastest turnaround time on select print projects, making the company the fastest in the region to turn projects around.
• Quick Process Print Shop offers the best binding pricing in town. Their pricing structure for over twenty types of available bindings is the most cost effective compared to the competition.

Financial Highlights

Quick Process Print Shop is seeking $200,000 in debt financing to launch its print shop. The funding will be dedicated toward securing the office space and purchasing office and print equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing campaigns and association memberships. The breakout of the funding is below:

• Office space build-out: $20,000
• Office and print equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Quick Process Print Shop.

Company Overview

Who is quick process print shop.

Quick Process Print Shop is a newly established full-service print shop in Cypress, Texas. Quick Process Print Shop will be the most reliable, cost-effective, and efficient choice for customers in Cypress and the surrounding communities. Quick Process Print Shop will provide a comprehensive menu of printing and binding services for individuals, corporations, civic, and governmental entities in Cypress. Their full-service approach includes a comprehensive set of standard and customized printing and binding processes, designed to meet every customer’s needs.

  Quick Process Print Shop will be able to manage small to oversized printing projects, as well as projects that include binding or other special treatments, and will do so on select projects within a very fast turnaround process. The team of professionals are highly qualified and experienced in printing and management of day-to-day operations and print coordination. Quick Process Print Shop removes all headaches and issues of the printing and binding process and ensures all issues are taken care of expeditiously, while delivering the best customer service.

Quick Process Print Shop History

Quick Process Print Shop is owned by Taylor Owen, a former Print Manager for a nationally-known chain print shop. Taylor Owen is a graduate of the University of Texas, where he graduated with a Bachelor of Arts degree in Design. During his many years of printing, Taylor developed a high degree of expertise within his craft and used that dedication to perfectly execute each printing project. He gained the trust of his clients during twenty years of printing and binding projects; those relationships will now stabilize the revenue for the Quick Process Print Shop while the clientele grows and projects increase in size and number.

Since incorporation, Quick Process Print Shop has achieved the following milestones:

• Registered Quick Process Print Shop as a C-corporation, to transact business in the state of Texas.
• Has a lease contract in place for 10,000 square feet at the building Quick Process Print Shop will utilize.
• Reached out to numerous corporate contacts to secure advance contracts for Quick Process Print Shop.
• Began recruiting a staff of Quick Process Print Shop employees.

Quick Process Print Shop Services

The following will be the services Quick Process Print Shop will provide:

• One to 4-color printing using CMYK color process
• Print and bind corporate folders, presentation binders

Industry Analysis

The Print Shop industry is expected to grow over the next ten years to over $483 billion. The growth will be driven by an increased print market for packaging, which is expected to rise by 66 percent in the coming decade. The market for printing books will decrease in the coming ten years by 15 percent; however, the need for commercial, business, and personal printing will increase as expectations for professionally-prepared materials will rise in every market sector. Future parameters, including an uncertain economy or supply-chain shortages, could impact the printing industry; however, all industry markets will have the same issues in play should such uncertainties come about. Costs will likely be reduced as print collaborations and partnership work together to lower costs, while increasing efficiencies, particularly on large-volume projects.

Customer Analysis

Demographic profile of target market.

Quick Process Print Shop will target individuals or entities required printing or printing and binding services in the Cypress, Texas region. They will target individuals, corporations, civic or governmental agencies, as well as non-profits, and other associations who need printing and/or binding services. .

Customer Segmentation

Quick Process Print Shop will primarily target the following customer profiles:

• Individuals
• Corporations (for-profit/non-profit)
• Civic/community entities
• Governmental agencies

Competitive Analysis

Direct and indirect competitors.

Quick Process Print Shop will face competition from other companies with similar business profiles. A description of each competitor company follows:

TJ’s Speedy Print Shop

PJ’s Speedy Print Shop provides customer self-service printing using copy machines. A customer can select a copy machine when bringing in documents or a flash drive document to be printed. The copy machines print and collate the projects per the instructions of the customer using self-instruction on a self-serve copy machine. Standard materials, such as paper and staples are provided for a fee. While copies are printed at-will and offer a fast turnaround, no binding services are offered. Color copies, customized print processes, high-quality color separation and other quality services are not offered within this self-serve model.

The owner of TJ’s Speedy Print Shop, legally registered as a limited liability company, has been in business for over thirty years and the shop is well-established as a neighborhood copy and print shop. The motto is “Your Printing Your Way” and the focus is on speed and accessibility, as the print shop is open 24 hours per day. An employee is always on site to assist customers who walk in and a full-time repair person oversees the copy machines. The print shop owner, Tomas Johanson, has been talking to customers about retiring; the outcome of his retirement for the print shop is unknown.

RiverEdge Printing & Packing Services

RiverEdge Printing & Packing Services is located in Houston, Texas and is a legal entity formed to serve the grocery store market sector within the regional area. Originally a sole proprietorship, the company was reframed legally as a C-corporation five years ago, when the family-owned business leadership changed from the father to the son. The company prints commercial projects only, focused on printing grocery bags, grocery boxes, packaging materials and other ancillary products that serve one national chain customer with 583 grocery stores in the chain. Products are printed, collated, glued, bound and packed according to the client specifications and the long-term contract is renewed yearly. The labor union is represented in this company, which requires contract negotiation on a yearly basis.

Excelsior Printing Company, Inc.

Excelsior Printing Company, Inc. is a nationally-recognized book printing company known for the 4-color printed, paper-over-board books they produce for children. This specialty printing company faces competition from Asian print providers; however the company provides a fast turnaround on projects that are short and follow a company template for printing production. Based in Houston, Texas, the company is held by two shareholders who take pride in the quality of books produced and the expediency offered in a process they’ve titled, “Fast Track” shipping. Fast Track shipping guarantees printed books will be delivered to bookstores within 4 weeks of a print order placed with Excelsior Printing Company, Inc. This guarantee provides the fastest delivery schedules of any printer in the U.S.

Competitive Advantage

Quick Process Print Shop will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of Quick Process Print Shop employees, who will work with each client to ensure orders are correctly entered into the system, printed and delivered according to specifications.
• The comprehensive menu of services offered by Quick Process Print Shop outshines all other competitors in terms of the variety of printing and binding processes offered, quality maintained and turnaround delivery times guaranteed.
• Quick Process Print Shop offers comparable pricing for printing and binding. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Quick Process Print Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide comprehensive printing and binding services for each client, including customized sizes, materials, designs or other parameters needed for completion of the project.
• Competitive prices with on-the-job service representatives to assist every step of the way.
• Binding products and services to compile corporate reports, organization presentations, and other documents or materials.
• Guaranteed fastest turnaround service for select projects.
• Reasonable pricing for outstanding results.

Promotions Strategy

The promotions strategy for Quick Process Print Shop is as follows:

Word of Mouth/Referrals

Taylor Owen has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. They have communicated to Taylor that they kept renewing their contracts because they were happy with the service Taylor was providing. Once Taylor Owen advised them he was leaving to open his own print shop, they agreed to follow him to his new company and help spread the word of the Quick Process Print Shop.

Professional Associations and Networking

Quick Process Print Shop will become a member of commercial and residential professional associations within the region, due to the fact that each entity will need print services internally for a variety of projects that will need completion. In return, Quick Process Print Shop can offer reduced pricing for community efforts at fund-raising or other worthy causes by way of reciprocation and appreciation for the associations.

Print Advertising

As a printing company, Quick Process Print Shop, will advertise via printed pieces that describe the full range of services offered by Quick Process Print Shop. These printed pieces will be delivered to each resident in Cypress, Texas as a drop-in card inside The Cypress Daily, a city newspaper with a circulation of over 500,000 residents.

Website/SEO Marketing

Quick Process Print Shop will utilize their in-house employees who designed their print ads to also design their website. The website will be well organized, informative, and list all their services that Quick Process Print Shop is able to provide. The website will also list their contact information and list the multiple print and binding services and products available. A short-term social media marketing manager will also manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Fast Printing Cypress” or “print and bind near me”, Quick Process Print Shop will be listed at the top of the search results.

The pricing of Quick Process Print Shop will be moderate and on par with competitors so customers feel they receive excellent value and quality when purchasing their services.

Operations Plan

The following will be the operations plan for Quick Process Print Shop. Operation Functions:

• Taylor Owen will be the Owner and President of the company. He will act as the Senior Print Manager to oversee all major print projects, build client relationships and represent the company within the greater Cypress region. Jay has spent the past year recruiting the following staff:
• Derek Manahan – Office Manager who will manage the day-to-day operations of print projects and oversee the employee team.
• Shelly Duhane – Staff Bookkeeper, who will manage the financial accounts and compile records for payroll and tax purposes.
• Kelly Martin – Social Media Marketing Manager who will develop all initial marketing strategies for Quick Process Print Shop during the first three months of business.
• Carl Snowdon – Maintenance Manager who will provide all equipment and premises maintenance at the property.

Milestones:

Quick Process Print Shop will have the following milestones complete in the next six months.

• 5/1/202X – Finalize contract to lease location space
• 5/15/202X – Finalize personnel and staff employment contracts for the Quick Process Print Shop
• 6/1/202X – Finalize long-term contracts for Quick Process Print Shop clients
• 6/15/202X – Begin networking at regional association events
• 6/22/202X – Begin moving into Quick Process Print Shop location
• 7/1/202X – Quick Process Print Shop opens its building for business

Quick Process Print Shop will be owned and operated by Taylor Owen. He recruited his former printing coordinator, Derek Manahan, to be his Office Manager to help manage the office and day-to-day operations.

Taylor Owen graduated from the University of Houston with a Bachelor of Arts degree in Design. He has been employed by a local printing company for over twenty years as a Print Manager. Jay has successfully secured the assurances of former clients that they will bring their business needs to the Quick Process Print Shop upon opening and he is in the process of obtaining new long-term contracts with corporate clients.

Derek Manahan has been the print coordinator, working under the direction of Taylor Owen, for the past ten years at the same chain print shop. Derek holds a commercial printing certification from Cypress Community College. Derek’s organizational and administrative skills have propelled the former print coordinator to new heights of efficiency and turnaround times for clients; as such, the high expectation is that he will do so again for the Quick Process Print Shop in his new role of Office Manager.

Financial Plan

Key revenue & costs.

The revenue drivers for Quick Process Print Shop are the fees they will charge to the clients for their services and products .

The cost drivers will be the overhead costs required in order to staff and equip the Quick Process Print Shop location. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Quick Process Print Shop is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated toward securing the location space and purchasing printing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Projects, Services and Products Sold Per Month: 600
• Average Fees per Month: $55,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Print Shop Business Plan FAQs

What is a print shop business plan.

A print shop business plan is a plan to start and/or grow your print shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Print Shop business plan using our Print Shop Business Plan Template here .

What are the Main Types of Print Shop Businesses?

There are a number of different kinds of print shop businesses , some examples include: Digital printing, Offset lithography printing, Screen printing, , and 3D printing.

How Do You Get Funding for Your Print Shop Business Plan?

Print Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Print Shop Business?

Starting a print shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Print Shop Business Plan - The first step in starting a business is to create a detailed print shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your print shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your print shop business is in compliance with local laws.

3. Register Your Print Shop Business - Once you have chosen a legal structure, the next step is to register your print shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your print shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Print Shop Equipment & Supplies - In order to start your print shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your print shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How to Start a Profitable Digital Printing Business

Do you want to start a small digital printing business? Find here a detailed guide to the sample plan, advantages, cost, and profitability of the digital printing press business.

You can start a small digital printing unit with a moderate startup capital investment. You need a retail location, digital printing machine, consumables, and skilled manpower for quality work.

Why Digital Printing Business?

10 steps to start a digital printing business , 1. learn the skills of digital printing.

The business demands specific skills and knowledge about the work process and industry. If you have some experience, then it is the perfect opportunity for you. And if are a beginner, then you must gain some experience first. It is better to work with other organization that offers digital printing services.

2. Understand the Local Market

Like any other business, it is essential to gather as much information as possible. Do market research , and know more about digital market volume, degree of competition, scope, and threats.

3. Find Your Niche

However, it is better to research the market. You need to get as much information about the present printers in your locality. And try to find out the gap. Try to figure out what services they are lacking.

4. Craft a Digital Printing Business Plan

You must include the startup cost including the machinery, equipment, and other necessary consumables. Additionally, calculate the working capital cost including shop rent, manpower cost, raw material, and other administrative expenses.

5. Name Your Digital Printing Company

A correctly coined name for your digital marketing company not only contributes n overall brand growth but also fetches more customers.

6. Legal Considerations

Register your business and obtain all the necessary licenses and permits required in your locality. It is advised to consult with legal professionals to ensure compliance with local regulations.

7. Select the Right Location for Your Digital Printing Unit

To make the business successful, you must have a great business location that ensures enough footfalls. And even if you need to pay more for that don’t hesitate. According to the product range, you want to offer to determine the area Sq Ft you want. You will need to have space for machine operation, equipment keeping, and admin jobs. If you want to address large-scale requirements, then you must secure a bigger space.

8. Equipment Needed to Set up Digital Printing Unit

Other than a printer, you will also need ink toner, cartridge, and other necessary consumables. Also, you need a computer attached to the printer. According to the design requirements, you may need to use some design software solutions like CorelDraw and Photoshop. Try to use every inch of the space effectively.

9. Create a Website

10. promote your business.

Develop a strong brand identity, including a memorable logo and consistent branding across all marketing materials. You can utilize digital marketing strategies such as social media advertising, search engine optimization (SEO), and email marketing to reach potential customers.

Frequently Asked Questions

Is digital printing business profitable.

Currently, digital printing accounts for 16.2% of the global print market value and 2.9% of the volume. According to industry experts, the previously dominant offset litho will decline in terms of value.

What is the Cost of Starting a Digital Printing Business?

What types of digital printing services can i offer.

Digital printing encompasses a wide range of services, including business cards, banners, posters, brochures, promotional materials, personalized items (e.g., mugs, T-shirts), and more. Consider your target market and equipment capabilities when determining your service offerings.

What equipment do I need to start a digital printing business?

How can i differentiate my digital printing business from competitors, how do i set pricing for my digital printing services.

Determine your pricing by considering production costs, competitor pricing, and market demand. Offering package deals, discounts for bulk orders, or loyalty programs can attract and retain customers.

Do I need a physical storefront for my digital printing business?

What software should i use for graphic design in a digital printing business.

Editorial Team at 99BusinessIdeas is a team of experts led by Rupak Chakrabarty with over 25 years of experience in starting and running small businesses. Started in 2010, 99BusinessIdeas is now one of the largest free small business resources in the industry.

Are you sure you want to quit?

How to start a printing business: a complete guide in 2024.

Apr 25,2024

Miles Thompson

Table of Contents

Why Should You Start a Printing Business? How to Start a Printing Business? Market Research and Business Planning Choosing the Right Technology and Equipment Location and Online Presence Legalities and Licenses What Equipment Do You Need to Start a Printing Business? Set up Your Online Print Business with PrintKK What’s the Outlook of the Printing Industry in 2024? Conclusion FAQs What do you need for printing business? How do you start your own printing business? Is it good to start a printing business? How to grow your printing business?

Thinking of launching a printing business in 2024 but don't know where to start? You're not alone. This guide is your first step towards turning that dream into a thriving reality. From choosing the right equipment to marketing your services, we’ll walk you through every essential step. Ready to create a business that stands out and meets the market's needs? Let’s dive in and make your entrepreneurial vision come to life!

Why Should You Start a Printing Business?

Venturing into the printing business today offers numerous compelling reasons why it's a promising pursuit. At the heart of its appeal is the robust growth of the print-on-demand market, driven by a shift towards more personalized consumer experiences.

In an era where customization is king, entering the printing industry allows entrepreneurs to cater to this growing demand. From fashion to home decor, the desire for products that reflect individual style and preferences is surging, making now an opportune time to establish a footprint in this expanding niche.

Moreover, the evolution of printing technology has democratized access to high-quality printing methods, enabling even small startups to produce products that rival those of established companies. Digital and 3D printing advancements have significantly reduced the cost barriers, making it feasible for newcomers to offer competitive, innovative products without substantial upfront investment.

Furthermore, the green technology and sustainability market is projected to grow significantly, reaching $61.9 billion by 2030. This growth is indicative of a broader trend towards sustainable practices and technologies across various sectors, driven by increasing consumer demand for environmentally friendly and sustainable products​.

This technological revolution not only levels the playing field but also enhances the potential for creative expression and product diversity, broadening the market and inviting a wider audience to explore custom printed products. Whether for personal use or corporate branding, the demand spans a diverse spectrum of consumers, further underlining the printing business as a fertile ground for growth and innovation.

How to Start a Printing Business?

Starting your own printing business can be a profitable venture as it taps into the ever-growing demand for personalized products. From small-scale local artists to large corporate entities, the need for custom printed materials is expansive and diverse. Understanding the foundational steps to establish this type of business is crucial for aligning your operations with the market's needs.

Market Research and Business Planning

Conducting thorough market research is a critical first step in starting a printing business. This process helps you understand the competitive landscape, identify potential customers, and pinpoint market needs that your business could fulfill.

Start by analyzing the current market trends in the printing industry, such as the rising demand for eco-friendly printing solutions or the popularity of personalized products. Gathering this information allows you to tailor your offerings to meet specific demands, making your business more appealing to your target audience.

Following the market research, business planning becomes your roadmap to success. A comprehensive business plan outlines your business objectives, strategies for achieving them, financial projections, and marketing plans. Additionally, include a clear financial plan with startup costs, projected revenues, and a break-even analysis.

Crafting a detailed business plan ensures you have a structured approach to launching and growing your printing business, setting you on a path toward sustainable success.

Choosing the Right Technology and Equipment

Selecting the right technology and equipment is foundational to launching a successful printing business. Entrepreneurs need to consider several factors such as the types of products they intend to offer, the volume of production, and their budget constraints.

For instance, digital printers are suitable for detailed and varied designs with rapid setup times, making them ideal for custom small batch orders. On the other hand, screen printing equipment suits larger runs and can be more cost-effective per unit, but involves higher setup costs and longer preparation times. It’s essential to balance these factors with your anticipated order sizes and the versatility of your product offerings.

Furthermore, the choice of technology extends beyond printers. You will also need to invest in cutting machines for precision in product finishing, especially in the apparel and sticker markets. A heat press is another crucial piece of equipment for a business focused on garment printing.

Matching your equipment choices to your specific business needs will streamline operations and can significantly influence your business’s ability to meet customer demands efficiently.

Location and Online Presence

Deciding on the right location and establishing a robust online presence are two crucial factors when starting a printing business. For physical location, consider the logistics necessary for production and delivery.

Additionally, your physical space should have enough room to house all necessary equipment and materials, as well as areas for the finishing and packing of products. A good location also means easier access for potential local clients and employees.

On the digital front, creating a strong online presence is essential. Start by developing a professional website that reflects your brand’s ethos and showcases your products. This website should be optimized for search engines to attract more organic traffic.

Utilizing online marketing strategies such as SEO, content marketing, and online ads will also drive more traffic to your site and help convert visits into sales.

Legalities and Licenses

Navigating the legalities and securing the necessary licenses is a vital step in establishing a printing business. Before you start operations, it’s important to research and comply with both local and federal regulations.These legal steps not only protect you from potential fines and legal issues but also legitimize your business in the eyes of customers and partners.

Additionally, consider the specific needs of a printing business. Depending on your location and the nature of your products, you might need to obtain special permits, especially if you use large machines or handle chemicals for screen printing.

Environmental regulations may also apply, particularly in terms of waste disposal and air quality standards. It’s advisable to consult with a legal expert to navigate these areas thoroughly. This ensures that your business operates smoothly without infringing on any regulations, thereby safeguarding your investment and reputation in the long run.

What Equipment Do You Need to Start a Printing Business?

When starting a printing business, selecting the right equipment is paramount to your operation's success. Essential machinery includes printers, but the type you need varies based on your intended products and business scale.

For smaller, more detailed jobs like custom t-shirts or mugs, a high-quality digital printer is ideal. These are versatile and capable of handling various print materials and small orders with quick changeover times. For larger runs, such as posters or fabric printing, considering a screen printing setup might be more cost-effective. Both types of printers require specific maintenance and operational knowledge, so factor in training and operational setup time.

Additionally, you'll need to invest in cutting machines for precision in product finishing, especially if dealing with vinyl or stickers. A heat press is crucial for transfer printing methods commonly used in apparel customization. Beyond the primary printing and cutting equipment, consider the workspace's layout.

Investing in software for design and customer management will also streamline the order process, from design proofs to final invoicing. These tools not only help in creating a robust production line but also enhance customer satisfaction through better service delivery.

Set up Your Online Print Business with PrintKK

Setting up your online printing business with PrintKK is an exciting venture that can open numerous opportunities for creativity and profit. To get started, first focus on designing an engaging and functional website. Your website is your primary sales platform where customers can view your products, make orders, and submit their designs. Use a clean, intuitive design that enhances user experience and includes features like a product gallery, customization tools, and an easy-to-navigate shopping cart.

Additionally, integrating strong SEO practices from the beginning will ensure your site ranks well in search results, attracting more traffic and potential sales.

With PrintKK , you can leverage dropshipping, which means products are printed and shipped directly to customers without needing to hold inventory. This setup reduces overhead costs and simplifies logistics.

Additionally, set up customer service protocols to handle inquiries and issues efficiently. This will help build a strong reputation and encourage repeat business and referrals from satisfied customers.

What’s the Outlook of the Printing Industry in 2024?

The outlook for the printing industry in 2024 is shaping up to be both dynamic and promising, driven by technological advancements and changing consumer demands. As digital technology continues to evolve, it offers new capabilities for personalization and efficiency that are transforming traditional printing.

With these innovations, small businesses and entrepreneurs can enter the market more easily, offering customized products without the need for large upfront investments in inventory.

Furthermore, sustainability is becoming a significant factor in the growth of the printing industry. Consumers and businesses alike are showing a preference for eco-friendly printing options.

As a result, companies that prioritize environmental responsibility are likely to gain a competitive edge. The industry is also seeing a trend towards merging digital and physical marketing strategies, with printed materials complementing digital campaigns, highlighting the continued relevance of print in a digital age. This holistic approach to marketing is expected to open new avenues for growth and innovation within the printing sector.

Venturing into the printing business in 2024 presents a plethora of opportunities alongside significant challenges. As we conclude, it’s essential to reflect on the key insights shared in this guide. Furthermore, embracing sustainable practices and digital integration can significantly enhance your competitive edge. As you move forward, remember the importance of continuously learning and adapting to industry changes.

By following the guidance provided in this blog, you are better equipped to start a printing business that stands out in the modern digital era. Good luck on your entrepreneurial journey, where creativity meets innovation in every print!

What do you need for printing business?

Starting a printing business requires a solid setup: a reliable printer (digital or screen depending on your focus), cutting machines for detailed work, and a heat press for apparel. Software for managing orders and customer designs is also essential.

How do you start your own printing business?

To start your own printing business, identify a niche, craft a business plan, secure funding, choose the right equipment, and develop an online presence to reach your target market effectively.

Is it good to start a printing business?

Starting a printing business can be a profitable venture due to high demand for customized products, from apparel to promotional items, and low entry barriers with print-on-demand models.

How to grow your printing business?

To expand your printing business, focus on enhancing your online presence, diversifying product offerings, and building partnerships with designers and local businesses. Also, regularly update technology to improve quality and efficiency.

How to Make Custom Outdoor Cushions with POD Suppliers

Sora's Vision for 2024: Pioneering the Next Wave of Print-on-Demand Services

Average Weight of T-Shirts Explained: 2024 Comprehensive Guide

How Many Listings Should I Have on Etsy for Maximum Profit in 2024?

What Does Polyester Feel Like: Rough or Soft?

What Is Wall Art: Ultimate Guide 2024

6 Practical Tips for Accurate Wall Art Measurements：Perfect Your Home Decor

Types of Shirt Printing: How to Choose the Best for Your Needs

15 Best Niches for Print on Demand in 2024: Discover Top Opportunities

Comprehensive Guide: Can I Use AI Images for Print on Demand?

Share the article

Search blog

Related articles

Print on Demand vs. Dropshipping: Which Is Better for Beginners

Nov 14,2023

11+ Low Competition Niches for Print on Demand: Best POD Niches 2024

Jun 03,2024

7 Best Etsy Shop Ideas 2024: How to Make a Successful Etsy Business?

Dec 29,2023

How to Make T-Shirts for Beginners:The Ultimate Guide in 2024

Apr 16,2024

How to Start Your Print on Demand Skateboard Business on Shopify [2024]

May 06,2024

Register and start your design journey

Free decorative picture Designs

All of Our decorative picture Designs Are Print-Ready - Perfect for Your Custom Print-On-Demand Products.

Integration

Shopify Etsy Walmart eBay BigCommerce WooCommerce Wix Squarespace

Custom Products Print on Demand Dresses Print on Demand Watches Print on Demand Outdoor Gear Print on Demand Skateboards Print on Demand Rugs Print on Demand Pet Products Print on Demand Lamps Print on Demand Swimwear Custom Canvas Prints Custom Towels Custom Puzzles --> Custom Cutting Boards --> Custom Blankets --> Custom Swimsuits -->

Custom Canvas Prints Custom Acoustic Panels

Starting a Digital Printing Business 101: A Comprehensive Guide

The digital printing industry is booming, driven by a surge in demand for on-demand printing, personalization, and the need for environmentally sustainable practices. For entrepreneurs looking to tap into this lucrative market, starting a digital printing business could be a viable option. Here’s a comprehensive guide to help you navigate through this journey.

Understanding the Market

The first step in establishing your digital printing business is to understand the market. Conduct thorough market research to identify your potential customers, their needs, and what your competitors offer. Understanding the demand in your local market or the niche you want to target will inform your business strategy and service offerings.

Crafting a Business Plan

A well-crafted business plan is your roadmap to success. It should outline your business objectives, target market, marketing and sales strategies, projected financials, and operational plans. A business plan will not only guide your daily operations but will also be crucial if you need to secure funding from investors or financial institutions.

Investing in the Right Equipment

Your printing equipment is the backbone of your operation. You’ll need to invest in high-quality digital printers that can deliver excellent print quality and handle the volume of work you anticipate. Depending on your business model, you might need different types of printers – for example, inkjet for high-quality color prints and laser for high-speed monochrome prints. Or depending on the focus of your product you might order only one type of printers. For example there are services that provide business card printing only.

Don’t forget about finishing equipment like cutters, folders, and binders, and software for design and print management. Also, consider your space requirements; you’ll need a location that can accommodate your equipment, supplies, and finished products.

Building a Skilled Team

In the digital printing business, the quality of your products is largely dependent on the skills of your team. Hiring experienced designers and print technicians will ensure your prints meet the highest standards. Training opportunities should also be provided to keep your team abreast of the latest trends and technologies in the industry. Your team training and selection should be based on your USP and focus. For example if you provide one-day printing services you need to take that into consideration.

Legal and Regulatory Requirements

Ensure you meet all legal and regulatory requirements for starting a business in your location. This might involve registering your business, obtaining necessary permits or licenses, and understanding your tax obligations. It’s advisable to consult with a business advisor or legal professional to ensure you’re fully compliant.

Marketing Your Business

Once your business is ready to launch, you’ll need to attract customers. Develop a robust marketing strategy that includes both online and offline methods. Having a professional website, engaging in social media marketing, and leveraging SEO can help you reach a wider audience online. Traditional marketing methods like networking, attending industry events, and direct mail can also be effective. You could also employ flyer and leaflet distribution service to target specific geographic areas. This service provides a tangible and localized approach that complements your online efforts. It ensures a comprehensive marketing strategy that reaches diverse audiences through digital and traditional channels.

Offering Exceptional Customer Service

In a competitive industry like digital printing, providing exceptional customer service can set you apart. Strive to exceed your customers’ expectations with high-quality prints, fast turnarounds, and personalized service. A satisfied customer not only brings repeat business but can also become a powerful advocate for your brand.

Starting a digital printing business involves careful planning and execution, but the potential rewards are significant. With a clear understanding of the market, the right team and equipment, and a strong commitment to customer satisfaction, your business can carve a niche in this exciting and evolving industry.

Innovating and Adapting to Change

The digital printing landscape is constantly evolving, with new technologies and trends emerging regularly. As a business owner, it’s crucial to stay ahead of these changes and be ready to adapt your business model accordingly. Whether it’s embracing eco-friendly printing methods, adopting the latest design software, or integrating AI technology for improved efficiency, being innovative will help you stay competitive and relevant in the market.

Building Partnerships

Forming partnerships with other businesses can be a powerful strategy to grow your digital printing business. For example, partnering with graphic designers, marketing agencies, or event planners can lead to a steady stream of work. Also, consider working with suppliers who can offer quality materials at competitive prices. These relationships can enhance your service offering, improve your bottom line, and expand your network.

Monitoring and Improving Business Performance

Finally, it’s essential to regularly monitor your business performance against your goals. Use key performance indicators (KPIs) such as revenue growth, customer satisfaction rates, and production efficiency to gauge your success. Regularly reviewing these metrics will help you identify areas where you’re doing well and where improvements are needed. In addition to that you can find new opportunities that way for expanding your product portfolio. For example numerous businesses saw there is demand for lettering stickers and started providing that at scale.

Moreover, don’t be afraid to seek feedback from your customers. They can provide invaluable insights into your product quality, customer service, and overall performance. Use this information to continually refine your operations and services, ensuring your digital printing business remains a cut above the rest.

Starting a digital printing business can be a complex process, but with the right planning, team, and an adaptive mindset, you can position your enterprise for success in this dynamic industry.

Related Articles

How to Get Your Farm Business Up and Running

6 Ways to Improve Your ROI

Five Areas That Every New Business Needs To Focus On

The Importance of Continuous Integration Testing

• Business Ideas
• Registered Agents

How to Start a Printing Business in 14 Steps (In-Depth Guide)

Updated:   February 6, 2024

BusinessGuru.co is reader-supported. When you buy through links on my site, we may earn an affiliate commission. Learn more

Print businesses are seeing major growth across North America and round the world. The global printing market hit a whopping $466.64 billion as of 2021 . With a compound annual growth rate (CAGR) of 2.4% from 2021 to 2030, the market could hit an evaluation of $574.12 billion by 2030.

There is a growing demand for printing services as many industries utilize printed marketing materials, signage, packaging, and more. The printing industry has evolved alongside technological advances that allow for digital printing, wide-format printing, 3D printing , and new techniques that open opportunities for innovation.

This guide offers insight into how to start a printing business of your own. Topics include market research, competitive analysis, opening a business bank account, registering an EIN, sourcing digital printing equipment, and even finding an office for your print shop.

1. Conduct Printing Market Research

Market research is essential to opening your own printing business. It offers insight into your target market, trends in the digital printing business market, materials needed for screen printing, where to find a high-quality digital printer, and more.

Some information you’ll glean through market research includes:

• Commercial printing comprises marketing materials, books, magazines , direct mail, photos, and more.
• Large printing companies dominate the market, with the top 50 firms accounting for over 40% of revenue.
• Small local printers can compete by specializing in a niche or leveraging digital printing for cost-effective small runs.
• Location near urban hubs and building relationships with designers and ad agencies can help create a client base.
• Barriers to entry in printing are low overall, with 43.4% of businesses having started within the past five years.
• Digital solutions help reduce this burden, with basic digital setups starting under $100,000.
• Ongoing costs include materials, labor, facilities, and working capital. Profit margins are thin, averaging 2-5% for commercial printers.

Future opportunities lie in digital storefronts, variable data printing, sustainability services, and mass customization. Creative applications like printing on textiles, flooring, and even food open new possibilities. Expanding online through e-commerce sites and print brokers can help small printers access wider markets.

2. Analyze the Competition

Understanding the competitive landscape is key for those starting a printing business. Learning about more printing business owners helps you build a better business of your own. The most successful printing entrepreneurs know their competition, from vinyl sign printing to screen printing t-shirts and beyond.

Some ways to better know your competitors include:

• Locally, drive around and note printing shops in the area, looking at size, services, clients, and marketing.
• Search online directories and Google Maps by keywords like “printing near me” to build a competitor list.
• Study their websites to identify service offerings, pricing, and positioning.
• Subscribe to email lists and follow their social media to learn about promotions and events.
• For national context, leverage industry research reports to see the market share of major printing companies.
• Check nationwide printer directories to find printers by specialty, like signage or book printing.
• Monitor online print marketplaces like VistaPrint that aggregate smaller printers.
• Evaluate competitive strengths and weaknesses. Large printers may compete on scale while small shops offer customization.
• Online print brokers have massive reach but lack a brick-and-mortar presence.
• Consider specialty areas competitors may be missing, like sustainably sourced materials.

Ongoing competitive analysis lets printers refine their value proposition against alternatives. Customer interviews can uncover pain points competitors fail to address. Position the business by differentiating on services, quality, technology, or customer service.

3. Costs to Start a Printing Business

Starting a printing business requires significant upfront capital investment in equipment and facilities. From purchasing your first label inkjet printer to the design software you need to print vinyl signs and other products. Here are some of the expenses you’ll incur as you develop your business plan.

Start-up Costs

• A commercial printer will need printing presses, which range from $50,000 for a basic single-color press to over $1 million for advanced multi-color digital presses.
• Other key equipment like finishing machines, platemakers, and computer systems can cost $5,000 to $250,000 or more.
• Small digital printers may start with a toner-based copier or wide-format inkjet printer for under $20,000.
• Leasing an existing warehouse or production space typically requires a minimum 3-5 year commitment at $4-10 per sq ft monthly.
• Purchasing a property suitable for printing involves loans of hundreds of thousands. Buildout costs for lighting, electrical, HVAC, and layout often reach $50,000+.
• Inventory and supplies like paper, inks, plates, and spare parts require an upfront investment of $10,000 to $50,000. Ongoing supply costs will run $1,000+ monthly for a basic operation.
• Other include licensing and permits (up to $500), legal fees for entity formation ($1,000+), bank accounts, insurance, and basic office equipment ($5,000).
• Website design, branding, and initial marketing need $3,000+ upfront, with ongoing marketing costs of $500+ monthly.
• Starting with 2-3 employees, payroll, taxes, and benefits will amount to $80,000 yearly or $6,000 monthly.
• Annual financial statements and accounting services will cost $1,000.

Ongoing Costs

There are also ongoing expenses to consider, including editing software subscriptions. Some other costs include:

• Month to month, key operating costs include mortgage or rent, payroll, supplies, and utilities (electricity, gas, water, broadband) at your business location totaling roughly $15,000 – $30,000 for a small operation.
• Loan repayments add thousands more in fixed monthly costs.
• Annual costs like insurance premiums and marketing initiatives require a budget of $10,000.

Profitability relies on managing these recurring costs while also covering sales dips or slow periods.

4. Form a Legal Business Entity

When starting a printing business, the legal structure impacts taxes, liability, and expansion options. The four main entities each have pros and cons for printers.

Sole Proprietorship

A sole proprietorship is the simplest structure with no formal registration needed beyond licenses. The owner reports all income and expenses on their tax return. However, the owner has unlimited personal liability for debts and lawsuits, which poses risks in the printing industry. This structure only allows one owner and can be hard to grow.

Partnership

Forming a general partnership splits ownership between two or more people. This allows the pooling of resources and skills to start the business. Income passes through to personal tax returns proportionately. However, partnerships offer no liability protection as each partner can be held responsible for the actions of the other partners. The partnership dissolves if a partner leaves.

Limited Liability Company (LLC)

A limited liability company (LLC) provides liability protection for printing businesses while avoiding double taxation. LLC owners only risk their investments and aren’t personally liable for company debts. Profits pass through to personal taxes. Starting an LLC costs $50-$500 for state fees and has minimal paperwork. This structure allows unlimited owners and is suitable whether starting alone or with partners.

Corporation

S-Corp and C-Corp structures create a separate legal entity from the owners. This protects personal assets from corporate liabilities. However, these structures require extensive recordkeeping and corporate taxes. Owners pay individual income tax on their salaries and dividends. C-Corps also pay corporate taxes on company profits before dividends.

5. Register Your Business For Taxes

An Employer Identification Number (EIN) is a unique 9-digit number that identifies a business for tax purposes. Printing businesses need an EIN even if they have no employees. This ID number is required to open business bank accounts, apply for licenses, and file taxes.

Applying for an EIN is free and can be done online via the IRS website in minutes. Simply navigate to the EIN Assistant page and select the option for “View Additional Types, Including Nonprofit/Tax-Exempt Organizations.” Then choose Sole Proprietorship, Partnership, Corporation, or LLC/LLP based on your business structure.

The online application will request basic information about your printing business including name, address, and ownership structure. No documentation is required for the initial application. After submitting the form electronically, the IRS will immediately provide your EIN.

The same EIN can be used regardless of future structure changes to your printing business. Keep this number and the IRS confirmation secure since it serves as your business’s tax ID.

You’ll also need to register with your state revenue or taxation department for sales tax collection. Many states allow online registration along with obtaining state tax IDs. Costs are typically under $100 for the basic registration. Collecting and remitting sales tax does add monthly accounting responsibilities. Consider using accounting software or a sales tax pro to stay compliant.

6. Setup Your Accounting

Proper accounting is crucial for printing businesses to track finances, manage taxes, and plan for growth. Setting up an organized system makes tax compliance easier and avoids headaches down the road.

Accounting Software

Using small business accounting software like QuickBooks provides an accessible platform to manage invoices, expenses, payroll, and more in one integrated system. Connecting bank accounts allows transactions to automatically sync with the software. This eliminates manual data entry and keeps books up to date. QuickBooks plans start at $7/month for basic invoicing needs.

Hire an Accountant

Partnering with an accountant offers expertise printers often lack. A bookkeeper can handle monthly reconciliations, sales tax filings, and financial statements for around $150 – $200 monthly. Come tax season, an accountant will prepare and file business returns starting at $500 annually.

Open a Business Bank Account

Keeping business and personal finances separate is essential for printers. Mixing expenses invite IRS scrutiny if unable to prove legitimate business purposes. Open a dedicated business checking account to keep funds organized.

Apply for a Business Credit Card

Applying for a small business credit card also bifurcates spending. Business cards don’t use your credit – approval is based on the business’s financials. Limits often start around $5,000 – $10,000. Use the card for all printing purchases to simplify expense tracking.

7. Obtain Licenses and Permits

Starting a printing business requires securing the proper licenses and permits to legally operate. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

• Business License – Most areas require a general business license to operate any commercial venture. Fees are typically under $100 annually.
• Sales Tax License – As covered in a previous section, this license allows collecting and remitting sales tax in the jurisdiction. It provides a state sales tax ID number for filing returns.
• Environmental Permits – Printers using hazardous materials like solvents and inks need an EPA Generator ID Number for waste disposal.
• Building Permits – Construction permits are needed for any leasehold improvements or renovations on a printing facility. Electrical and fire system permits may also be required.
• Food Packaging License – Printers creating food packaging need FDA approval following strict guidelines. Specific licenses may be required at the local health department level as well.
• Signage Permit – For printers producing outdoor signage, most municipalities require sign permits based on size and placement regulations.

Carefully research the licensing needs for the specific services and location of the printing business. Leave ample lead time to apply, as approval can take weeks in some cases. Display all permits and licenses as required. Schedule renewals well in advance to avoid disruptions.

8. Get Business Insurance

Carrying adequate insurance is vital to protect printing businesses from unexpected risks that could lead to financial ruin. Without coverage, a single incident can permanently damage or destroy a printer.

For example, a fire could cause hundreds of thousands in equipment damage and lost income. An employee injury could lead to a costly lawsuit if uninsured. Or a natural disaster could force a prolonged shutdown.

Basic business insurance policies to consider include:

• General liability – Protects against third-party bodily injury, property damage, slander, and legal defense costs.
• Commercial property – Covers damage to business property due to fire, smoke, vandalism, and other hazards.
• Business owner’s policy – Bundles property and liability insurance at a discount.
• Workers’ comp – Mandatory for employees, it handles medical and lost wage costs for job-related injuries.
• Business interruption – Replaces lost income from disruptions like disasters or utility outages.

The process starts by reaching out to providers for quotes. Detail the size, location, and services of the printing business. Consider increased limits for expensive equipment. Once a policy is selected, pay premiums monthly or annually to maintain coverage.

9. Create an Office Space

Having a professional office space lends credibility when meeting with clients and provides room to handle administrative tasks. While a home office saves money, consider these alternatives when starting a printing business:

Home Office

A spare bedroom or basement area works for minimal needs. Costs are just desk and supplies since no rent is paid. Meetings with clients may be awkward at home. Dedicated space helps separate work and personal life. Expect costs under $1,000 to set up a basic home office.

Coworking Space

Shared offices like WeWork offer an affordable, flexible option starting around $300 per month. Coworking spaces provide amenities like meeting rooms, printing, WiFi, kitchens, and community events. They allow scaling up or down as needed. However, distractions can be high in a shared environment.

Retail Shop

For printing businesses offering signage, proprietary merchandise, or other physical products, a storefront allows walk-in customers and pickup. Good visibility and foot traffic may increase sales. Leasing retail space costs $15-$30 per sq. ft. annually. Custom buildout can exceed $100,000. Significant inventory may also be required.

Commercial Office

Leasing traditional office space provides room for growth but involves long-term commitments. Expect to pay $10-$20 per sq. ft. annually for a basic buildout. This provides dedicated rooms for meetings, production, inventory, and your full staff. However, excess space risks higher rents for unused rooms.

10. Source Your Equipment

Launching a printing business requires significant equipment like presses, finishers, platemakers, and more. New printers have several options to acquire the necessary gear based on budget and business goals.

Purchasing brand-new printing equipment from manufacturers ensures optimal performance and reliability. Offset presses from Heidelberg , Komori , and Man Roland cost $50,000-$1 million+. High-end digital presses like the HP Indigo 50000 run over $800,000. Try to find wholesale suppliers for the best deals.

Buying Used

The used market provides substantial savings on lightly used equipment. Auction sites like GA Global Partners frequently sell commercial printers from plant closures. Expect 20-50%+ off compared to new. However, maintenance costs rise as equipment ages.

A few rental companies offer short-term printer rentals. This avoids large capital expenditures when starting. Rates range from $500-$5,000 monthly depending on the press. Terms tend to be 12-36 months. Learn operations before purchasing outright.

Long-term leases through capital equipment firms allow payments over 5-7 years. Estimated lease rates are 2-3% of the equipment cost. Leasing preserves capital and includes maintenance. However, restrictions may prohibit modifying or moving equipment.

11. Establish Your Brand Assets

Developing a strong brand is key for printing businesses to attract clients and stand out from competitors. Key elements like a logo, website, and business cards create an identifiable look and message.

Getting a Business Phone Number

A dedicated business phone establishes credibility and separates personal and work calls. Services like RingCentral offer toll-free and local numbers with a variety of features like voicemail transcription for around $30 per month.

Creating a Logo and Brand Assets

A polished logo drives brand recognition. Consider an illustrative logo to convey creativity for a printing company. Looka’s AI logo maker provides affordable templates starting at $20. Use the logo across letterheads, packaging, uniforms, and more. Matching fonts, colors, and imagery reinforces branding.

Business Cards and Signage

Business cards showcase branding and contact details to clients. Cards can be quickly designed and purchased from providers like Vistaprint. Use cards at networking events, sales calls, and when meeting new potential clients. Visible signage and vehicle wraps extend visibility, especially for retailers.

Purchasing a Domain Name

Secure a domain name that matches the printing brand. Short memorable .com domains sell for $10-$15 on sites like Namecheap . Choose targeted keywords like “local printing” for SEO. Avoid obscure extensions like .info.

Building a Website

Every business needs a website to reach modern customers. Using Wix ‘s drag-and-drop editor, printers can create sites themselves for free to $35 per month. For more advanced e-commerce and customization, hire a freelancer from Fiverr . Quality website copy paired with great visuals boosts conversions.

12. Join Associations and Groups

Joining local groups and associations provides valuable connections and learning for new printing businesses. Surrounding yourself with others in the industry leads to new opportunities.

Local Associations

Industry associations like the Print & Graphic Communications Association offer benefits like training, networking, and advocacy. Membership starts at around $300 annually for small printers. Joining the local Chamber of Commerce also aids in networking. These groups provide mentorship and printer spotlights.

Local Meetups

Attending printing meetups and tradeshows allows you to meet fellow printers and suppliers in person. Sites like Meetup list events like “Digital Printers Networking Meetup” happening locally. Conferences like Print United cover the latest industry trends and technology. Bring plenty of business cards and sign-up sheets to these events to capture new contacts.

Facebook Groups

For ongoing idea sharing and advice, active Facebook groups for printers exist like the Printing and packaging industry . Join conversations about equipment, techniques, and more while building an online network. Small business groups like Small Business Support Group also provide localized support. Use Facebook’s search to find relevant groups, then answer member questions and share insights.

13. How to Market a Printing Business

Implementing marketing initiatives is imperative for printing businesses to attract clients and drive growth. With the right strategies, printers can build awareness and position their services effectively against local competitors.

Referral Marketing

Customer referrals and word-of-mouth are powerful organic growth channels, especially initially. Offering discounts or complimentary products in exchange for referrals and reviews incentivizes happy clients to tell peers about the printing business. This personal endorsement builds trust and credibility.

Digital Marketing

Digital marketing provides affordable, measurable tactics through online channels.

• Search ads – Services like Google Ads target nearby searchers actively looking for a printer. Pay only for clicks.
• Social media ads – Highly targeted Facebook and Instagram ads raise local awareness. Re-engage past customers.
• SEO optimization – Improving website copy, metadata, and backlinks boosts search rankings and traffic.
• YouTube channel – Post demo videos showing printing techniques and final products.
• Blog content – Useful posts focused on design, printing tips, and business growth attract visitors. Promote through social media.
• Email nurturing – Send special offers, product announcements, and company updates to build loyalty.

Traditional Marketing

Traditional approaches like print advertising, direct mail, and events reach local markets. While less measurable, they may suit some printers.

• Local publications – Place ads in city magazines, newspapers, and Yellow Pages.
• Billboards – Display eye-catching designs with service offerings and websites.
• Print mailers – Send postcards, coupons, and menus to nearby households and businesses.
• Radio ads – 15-60-second spots on local stations. Time around drive periods.
• Chamber events – Sponsor or host B2B networking and mixers to meet professionals.
• Signage – Place bold banners and signs around high-traffic areas.

A strategic blend of digital and traditional marketing gives printing businesses an omnichannel presence while optimizing budget and effort. Analyze outcomes to double down on the most effective initiatives.

14. Focus on the Customer

Providing exceptional customer service is crucial for printing businesses to earn loyalty, referrals, and repeat sales. In an industry with lots of local competitors, experience is what sets printers apart. Some ways to improve customer focus in the printing process include:

• Start by training staff on in-depth product knowledge and best practices for courteous communication.
• Empower them to resolve complaints quickly, offer discounts when appropriate, and follow up on outstanding issues.
• Listen closely to understand each client’s unique needs.
• Guide them to the most suitable products and services for their goals.
• Set proper expectations on timelines and costs to avoid frustration.
• Following up after deliveries ensures satisfaction and identifies potential problems early.
• Ask for feedback on the buying process and final product to improve.
• Consider sending handwritten thank-you notes to commercial clients after large orders.
• Satisfied customers become advocates who enthusiastically refer others if treated well.
• Word-of-mouth referrals add credibility that promotional efforts alone can’t match.

By proactively managing experiences during sales and fulfillment, printing businesses demonstrate genuine care for client success. When issues arise, thoughtful resolution turns dissatisfaction into trust. This customer-centric attitude cements loyalty across accounts.

You Might Also Like

January 24, 2024

0  comments

How to Start a Magazine in 14 Steps (In-Depth Guide)

The magazine industry in the U.S. brought in $163.70 billion in 2024. With over ...

January 3, 2024

How to Start a Billboard Business in 14 Steps (In-Depth Guide)

The billboard advertising industry in the U.S. is a $32.22 billion market in 2022, ...

November 13, 2023

Print businesses are seeing major growth across North America and round the world. The ...

November 8, 2023

How to Start a T Shirt Printing Business in 14 Steps (In-Depth Guide)

For entrepreneurs hoping to get into the online t shirt business, now is the ...

Check Out Our Latest Articles

How to start a dog clothing business in 14 steps (in-depth guide), how to start a vintage clothing business in 14 steps (in-depth guide), how to start a bamboo clothing business in 14 steps (in-depth guide), how to start a garage cleaning business in 14 steps (in-depth guide).

Printing Business Plans

Direct mail business plan.

Arrow Mail provides a full direct-mail marketing service to its customers.

Online Print Shop Business Plan

Bizcomm is an ongoing printing business with new owners, providing specialized direct mail communications products to businesses.

Print Broker Business Plan

R and R Printing is an independent printing job broker, serving the business market niche, opened by an experienced member of the printing industry.

Print Shop Website Business Plan

PrintingSolutions.com is a start-up, Internet-based, offshore print shop.

Printing Services Broker Business Plan

Copriso is a former sole proprietorship, restructuring and starting up as a partnership, providing printing brokerage services to businesses and printing vendors.

Before you write a business plan, do your homework. These sample business plans for online print shops, print shop websites, print brokers, and printing services brokers will help you get started.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Competitive Analysis for a Printing Business (Example)

• February 29, 2024
• Business Plan , Competitive Analysis

A competitive analysis is not just a tool for gauging the position of your printing business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your printing business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Printing Company Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Identifying Your Competitors in the Printing Industry

The initial step in conducting a competitive analysis is to pinpoint your competitors. Start by mapping out local print shops and digital printing services. If your business specializes in high-quality, custom print jobs, your direct competitors are other print shops that offer similar services, as well as larger online printing companies. Don’t forget about indirect competitors like office supply stores that offer basic printing services.

Utilize online resources such as Google Maps to understand the geographical distribution of your competitors. Websites like Yelp and TripAdvisor can provide customer reviews and ratings, offering insights into the strengths and weaknesses of these competitors. For instance, if multiple reviews highlight the quick turnaround and high-quality prints at “PrintPro Services,” this indicates a significant strength of that competitor.

Analyzing Competitors’ Strategies in the Printing Business

Evaluating your competitors’ strategies involves looking at various factors:

• Product Offerings: Analyze the range of printing services offered. If “EcoPrint Solutions” is becoming popular for its sustainable printing options, it suggests a market trend toward environmentally friendly printing services.
• Printing Technology: Consider the technology and methods used. A company like “Precision Prints” that employs state-of-the-art digital printing technology may cater to a different clientele than a shop like “Retro Print Studio,” known for traditional screen printing techniques.
• Pricing Strategy : Compare your pricing with that of competitors. Are your services priced competitively with “Budget Print Hub,” or do they align more with the high-end services of “Luxury Print Works”?
• Marketing Strategies : Observe how competitors market their services. Do they have a significant online presence, or do they focus more on B2B relationships and networking within specific industries?
• Customer Service: Evaluate the level of customer service provided. For example, “Friendly Printers” might be renowned for its exceptional customer support and personalized service, which enhances the overall customer experience.
• Operational Efficiency: Look at whether competitors are leveraging technology or innovative processes to improve their service delivery, such as “Streamline Prints” with its efficient online ordering and tracking system.

What’s Your Printing Business’s Value Proposition?

Reflect on what makes your printing business unique. Perhaps you offer unparalleled quality and precision in large-format printing, or maybe you provide a wide range of customizable printing options that aren’t available from other local providers.

Identify gaps in the market through customer feedback and industry trends. For instance, the increasing demand for eco-friendly and sustainable printing options might represent an opportunity if your competitors have yet to address this need adequately.

Consider your business location: A printing business in a commercial district may focus on corporate and B2B services, while one in a university area could cater to academic printing needs, offering specialized services such as thesis and project printing.

How To Summarize It All In Your Business Plan?

Competitors’ strategies and market positioning can be superposed with your own printing business’s value proposition by laying out on a page (or a presentation slide) the main differentiating factors. These factors will show investors and banks:

• How each competitor is positioned in the market
• How your printing business compares vs. competitors (what’s your value proposition )

In a competitive analysis, various parameters are used to compare and contrast your printing business with its competitors. The parameters listed below are examples of what you might include in your analysis. 

They are not exhaustive but serve as a guide to help you understand key aspects to consider. Each parameter provides insights into different facets of the competitive landscape, helping to paint a comprehensive picture of where your printing business stands

The location impacts a printing business significantly, influencing client accessibility and market reach. A downtown printing shop might serve a corporate clientele with urgent needs, whereas a suburban location might attract local businesses and schools.

Services Offered

The array of printing services—such as digital printing, large-format printing, or specialty printing—sets your business apart. Offering unique services like 3D printing or eco-friendly printing options can capture niche markets.

Offer Signage Products

Providing signage products, including banners, posters, and custom signs, can differentiate your business in a market where other printers may focus solely on traditional printing services.

Market Focus: B2C vs. B2B

Your business model, whether it’s more consumer-focused (B2C) or business-focused (B2B), defines your target market and influences your marketing strategies, service offerings, and customer engagement approaches.

Google Reviews

Online reputation, as reflected in Google Reviews, signals customer satisfaction and service quality. High ratings can attract new customers and build trust.

Specialized Printing

Specialization, such as in high-quality art prints, textile printing, or technical blueprints, can set your business apart from generalist print shops.

Hours of Operation

Extended or flexible hours can appeal to business clients who require services outside of standard business hours, providing a competitive edge.

Additional Services

Offering related services, such as graphic design, binding, or direct mail services, can make your printing business a one-stop-shop for customers, enhancing convenience and customer loyalty.

Other Comparison Factors

In addition to the specific differentiators already discussed, there are several other comparison factors that can further highlight your printing business’s unique position in the market. These include:

• Marketing Strategies: How you promote your printing services can significantly impact your market presence. Whether through digital marketing, partnerships, or traditional advertising, your approach should resonate with your target audience , be it businesses or individual consumers.
• Customer Service: The level of customer service you provide can be a significant differentiator. Personalized service, responsiveness to customer inquiries, and after-sales support can set you apart from competitors and foster customer loyalty.
• Brand Presence: Your brand’s online and offline presence, including your website, social media activity, and community involvement, contributes to your market identity. A strong, cohesive brand that communicates your values and unique selling points can attract and retain customers.
• Product Innovation: Continuously evolving your product offerings to include the latest printing technologies, materials, and services can distinguish your business in a technology-driven industry.
• Supplier Relationships: The quality and reliability of your suppliers can affect your product quality, pricing, and service delivery. Strong, strategic partnerships can provide competitive advantages in terms of exclusive materials, better pricing, and innovative product offerings.

Related Posts

Carpet and Upholstery Cleaning Business Plan PDF Example

• June 17, 2024
• Business Plan

Taxi Business Plan PDF Example

Self Storage Business Plan PDF Example

Privacy overview.

Get instant access to detailed competitive research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button, so that you can focus more on strategy and execution.

Table of contents, the ultimate guide to digital printing business startup.

• 30 March, 2024

Starting a Digital Printing Business

Embarking on a digital printing business startup can be an exciting and lucrative venture. The digital printing market is experiencing significant growth globally, with the industry valued at $24.1 billion in 2021 and projected to reach $34.3 billion by 2026, growing at a CAGR of 7.3% during the forecast period ( SharpSheets ). In the United States alone, the digital printing industry is expected to generate $187 billion in revenue by 2024, with an annual growth rate of 7.6%. This growth is fueled by the shift towards digital printing due to its high level of personalization and cost-effectiveness for shorter print runs ( SharpSheets ).

The Growing Digital Printing Market

The digital printing market presents numerous opportunities for entrepreneurs looking to establish their presence. By tapping into this growing market, you can offer a wide range of printing services, including personalized and customized products that cater to the unique needs of customers. This ability to provide tailored solutions can significantly enhance customer satisfaction and foster long-term loyalty.

Key Players in the Industry

Established players in the digital printing industry, such as HP, Canon, Xerox, and Ricoh, hold a significant market share. These companies have established themselves as leaders in providing cutting-edge digital printing solutions. While these industry giants dominate the market, there is still ample room for new entrants to carve out their niche and offer innovative services that cater to specific customer demands.

Benefits of Starting a Digital Printing Business

Starting a digital printing business offers a range of benefits. Firstly, the ability to offer personalized and custom-made products sets your business apart from traditional printing methods. This level of customization can greatly enhance customer satisfaction and differentiate your business from competitors. Additionally, digital printing allows for shorter print runs, reducing costs and minimizing waste.

Investing in high-quality equipment is crucial for the success of your digital printing business startup. Essential equipment for a digital printing business includes sublimation printers, direct-to-garment printers, large format printers, vinyl cutters, and heat presses ( Triumph Cutter ). These tools enable you to provide a diverse range of services, such as printing on apparel, promotional products, banners, and signage, thereby attracting a wider customer base and increasing revenue opportunities.

Staying updated with the latest printing technologies and industry trends is vital for maintaining a competitive edge. By keeping abreast of innovations and offering a comprehensive range of services, you can position your digital printing business as a go-to destination for customers seeking high-quality, customized printing solutions.

In summary, the digital printing market presents significant growth opportunities for aspiring entrepreneurs. With the right equipment, commitment to quality, and a customer-centric approach, your digital printing business startup can thrive in this dynamic and evolving industry.

Essential Equipment for a Digital Printing Business

To start a successful digital printing business, it is crucial to invest in the right equipment. The following are key pieces of equipment needed to provide a wide range of services to customers:

Sublimation Printers

Sublimation printers are ideal for printing on items like mugs, t-shirts, and other products made of polyester or polymer-coated materials. These printers use heat to transfer dye onto the surface, resulting in vibrant and long-lasting prints. Sublimation printing offers excellent color reproduction and durability, making it popular for customized promotional items and personalized gifts.

Direct-to-Garment Printers

Direct-to-garment (DTG) printers are designed specifically for printing on textiles, including cotton and other natural fibers. These printers use inkjet technology to directly apply ink onto the fabric, allowing for high-quality and detailed prints. DTG printing is versatile, making it suitable for creating custom t-shirts, hoodies, and other apparel items.

Large Format Printers

Large format printers are essential for producing high-resolution prints on larger media, such as banners, posters, and signage. These printers can handle a wide range of materials and offer superior color accuracy and image quality. Large format printing is in demand for both indoor and outdoor advertising, exhibitions, and other marketing materials.

Vinyl Cutters

Vinyl cutters are used to create precise and intricate designs by cutting adhesive vinyl sheets. These machines are commonly used in the signage industry to produce vinyl lettering, decals, and graphics. Vinyl cutters are versatile and can be used for various applications, including vehicle graphics, window displays, and custom decals.

Heat Presses

Heat presses are essential for applying heat and pressure to transfer designs onto various substrates. These machines are commonly used in conjunction with sublimation printers and vinyl cutters. Heat presses are crucial for ensuring proper adhesion and durability of prints on items like t-shirts, caps, and other fabric-based products.

When selecting equipment for your digital printing business, it’s important to consider factors such as print quality, speed, resolution, color capabilities, media handling, and compatibility with various substrates. Conduct thorough research and choose equipment that aligns with your business goals and the services you intend to offer.

It’s worth noting that the cost of starting a digital print business can vary depending on the location and scale of the operation. Factors such as equipment, software, consumables, and marketing contribute to the startup expenses. For more information on starting a digital printing business, including a detailed business plan and various opportunities, check out our comprehensive guide on digital printing business startup and digital printing business opportunities .

Targeting Your Audience in the Printing Business

To ensure the success of your digital printing business startup, it is essential to have a clear understanding of your target audience. By comprehending their needs, preferences, and behaviors, you can tailor your products and services to effectively meet their demands. In this section, we will explore key strategies for targeting your audience in the printing business.

Understanding Your Target Audience

Understanding your target audience involves delving into their demographics, psychographics, and purchasing behaviors. By defining these factors, you can identify the specific customer groups you want to reach with your digital printing services. This understanding allows you to create marketing campaigns that resonate with their needs and preferences, helping to attract and retain customers ( Formax Printing ).

Utilizing Segmentation Strategies

Segmentation strategies are crucial in targeting specific customer groups effectively. By dividing your target audience based on factors such as age, income, location, interests, and purchasing habits, you can tailor your marketing efforts to address the unique needs of each segment. This approach allows you to deliver personalized messages and offers, increasing the likelihood of engagement and conversions.

Creating Buyer Personas and Customer Profiles

Creating buyer personas and customer profiles is a valuable technique for visualizing your target audience. By developing detailed profiles that represent your ideal customers, you can gain insights into their motivations, challenges, and aspirations. This information helps you make informed marketing decisions and develop strategies that resonate with your target audience ( Formax Printing ).

Analyzing Data and Gathering Feedback

Data analysis plays a crucial role in understanding your target audience. By analyzing data from sources such as website analytics, social media platforms, and customer feedback, you can gain valuable insights into customer preferences and behaviors. This information allows you to refine your marketing strategies, improve customer experiences, and make data-driven decisions for the growth of your digital printing business startup.

To gather direct feedback from potential customers, consider conducting surveys, interviews, and focus groups. These methods provide valuable insights into their needs, preferences, and pain points. By actively listening to your target audience, you can refine your offerings, tailor your marketing messages, and establish a strong connection with your customers.

By understanding your target audience, utilizing segmentation strategies, creating buyer personas, and analyzing data, you can effectively target your marketing efforts and position your digital printing business for success. This knowledge allows you to develop targeted campaigns, offer personalized solutions, and build strong relationships with your customers.

Managing Startup Costs in the Printing Business

Starting a digital printing business requires careful financial planning to manage the startup costs effectively. Understanding the various aspects of these costs is crucial for a successful launch. Here are some key considerations when it comes to managing startup costs in the printing business.

Equipment Costs and Options

One of the most significant expenses in starting a printing business is the cost of printing equipment. Printers are essential but expensive investments. To reduce initial costs, consider renting printing equipment instead of purchasing outright. Renting allows you to pay based on the duration of use, making it more cost-effective in the short term. Additionally, renting provides flexibility as you can upgrade to newer models or different types of printers as your business grows.

Electricity and Infrastructure

Electricity is a critical factor in the startup cost structure of a printing business. All operations, from computers to printers, depend on a reliable electric system. Ensure that your chosen location has a stable power supply to prevent interruptions in business activities. It’s important to factor in the cost of electricity consumption when budgeting for your startup expenses.

Location and Rent

The location of your printing business can significantly impact your startup costs. While operating from home can help reduce costs, having a separate office or store can enhance your services and products. Consider the rent costs associated with your chosen location. Rent costs vary depending on the area and the size of the space you require. Carefully evaluate the trade-offs between cost and convenience when deciding on the location for your business.

Online Tools and Automation

To enhance customer experience and streamline operations, consider investing in online tools and automation. Implementing a web-to-print solution can allow customers to personalize products online, reducing the need for extensive manual labor. Offering an online design tool can also enhance customer engagement and satisfaction. By automating tasks, you can reduce the need for extensive manual labor, potentially lowering payroll expenses. Evaluate the cost of implementing and maintaining these online tools as part of your startup expenses.

By carefully managing startup costs, you can set your digital printing business up for success. Consider the various equipment options, explore renting options, and evaluate the cost-effectiveness of purchasing versus leasing. Factor in the cost of electricity, rent, and infrastructure when choosing your business location. Additionally, leverage online tools and automation to enhance efficiency and customer experience. With strategic financial planning, you can navigate the startup costs of your printing business and lay a strong foundation for growth and profitability.

Leveraging Print Marketing for Your Business

In the digital age, where online advertisements dominate the marketing landscape, print marketing can be a powerful tool to differentiate your business from the competition. Print marketing provides a tangible item for customers, allowing them to engage with the content in a unique way. Whether it’s a brochure that can be kept for future reference or a postcard that stands out in the mailbox, print materials provide a physical connection that online ads often lack ( Fotex Print ).

Print Marketing as a Differentiator

One of the key advantages of print marketing is its ability to differentiate your business from others. In an era saturated with online advertisements, print materials stand out and grab attention. By incorporating print marketing into your overall marketing strategy, you can create a memorable impression on potential customers and establish a unique identity for your brand.

Reaching Customers Outside of Online Channels

While online advertising is widespread, it’s important to remember that not all potential customers can be easily reached through these channels. Print marketing allows you to target individuals who may not be as responsive to online ads. By leveraging print media, you can expand your reach and engage with a broader audience, increasing your chances of acquiring new customers.

Choosing the Right Print Media

When it comes to print marketing, choosing the right type of print media is crucial for effective communication. The selection of print materials should align with the nature of your business and the message you want to convey. For example, a restaurant might opt for colorful brochures to showcase menu items, while a consulting firm might use postcards to list their services. By selecting the appropriate print media, you can maximize the impact of your marketing message on your target audience.

Designing Effective Print Marketing Materials

The visual presentation of print marketing materials plays a significant role in capturing the audience’s attention and effectively conveying your message. Factors such as color choice, imagery, typography, and layout should be carefully considered to make the design appealing and engaging. A well-designed print material can leave a lasting impression on your customers and enhance the overall effectiveness of your marketing efforts.

Partnering with a Reliable Printing Company

To bring your vision of print marketing materials to life, it’s essential to partner with a reliable printing company. A trusted printing partner, such as Fotex Print, can ensure the quality of your prints and meet your marketing requirements and timelines. By collaborating with a reliable printing company, you can navigate the complexities of print production and receive expert guidance, ensuring a seamless and successful print marketing campaign.

By leveraging print marketing, you can differentiate your business, reach customers beyond online channels, and create a lasting impact. Remember to choose the right print media, design your materials effectively, and partner with a reliable printing company to maximize the success of your print marketing initiatives.

Trends and Opportunities in the Digital Printing Industry

As the digital printing industry continues to evolve, new trends and opportunities emerge for digital printing business startups . Staying abreast of these trends can help businesses position themselves for success. Here are some key trends and opportunities in the digital printing industry:

The Growth of Digital Printing

The digital printing market is experiencing significant growth and is projected to reach $237.1 billion by 2026, with a compound annual growth rate (CAGR) of 8.2% from 2021 to 2026. This growth can be attributed to advancements in technology, such as 3D printing and automation, as well as the increasing demand for personalized and customized products. As a digital printing business startup, capitalizing on this growth can lead to substantial opportunities.

Personalization and Customization

Consumers are increasingly seeking personalized and customized products, and digital printing enables businesses to meet this demand. Whether it’s customized apparel, promotional items, or personalized marketing materials, digital printing allows for quick and efficient customization. By offering personalized products and services, digital printing businesses can differentiate themselves in the market and attract a broader customer base.

Sustainable Practices in Printing

Environmental sustainability is a growing concern for consumers and businesses alike. Digital printing presents an opportunity for startups to embrace sustainability in the industry. Compared to traditional printing methods, digital printing consumes fewer resources, produces less waste, and uses eco-friendly inks. By promoting the environmental benefits of digital printing, businesses can appeal to environmentally conscious customers and position themselves as eco-friendly printing solutions.

E-commerce and Packaging

The e-commerce boom has fueled the demand for packaging solutions, creating opportunities for digital printing businesses. The packaging industry extensively utilizes digital printing for labels, cartons, and other materials. Startups entering the digital printing business can tap into this growing market by providing high-quality packaging solutions that meet the unique branding and design requirements of e-commerce businesses.

Regional Market Opportunities

While the digital printing market is growing globally, certain regions offer particularly promising opportunities for startups. The Asia-Pacific region, including countries like China, India, and Japan, is expected to witness substantial growth in digital printing. These markets present vast potential for startups to establish themselves and cater to the increasing demand for digital printing services.

By staying informed about these trends and leveraging the associated opportunities, digital printing business startups can position themselves for success in a rapidly evolving industry. It is essential for startups to develop a strategic business plan , identify innovative business ideas , and adopt a business model that aligns with the emerging trends in the digital printing industry.

Perform Deep Market Research In Seconds

Automate your competitor analysis and get market insights in moments

Create Your Account To Continue!

Automate your competitor analysis and get deep market insights in moments, stay ahead of your competition. discover new ways to unlock 10x growth., just copy and paste any url to instantly access detailed industry insights, swot analysis, buyer personas, sales prospect profiles, growth opportunities, and more for any product or business..

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors

Bank/SBA Business Plan

• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan

British Columbia BC PNP Visa Business Plan

• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan

Food Delivery Business Plan

• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Digital Printing Business Plan Sample

Published Mar.30, 2018

Updated Apr.12, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 6

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start digital printing business?

There are many benefits of starting a digital printing business. You can start it with a very low initial investment from your home, or you can increase its magnitude to any size depending on your investment. Moreover, it gives an incredibly high ROI as compared to other businesses started from comparable investments. Before you move on to starting this business, you will have to prepare comprehensive printing business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for printing company business startup named ‘Junes Printing Services’.

Executive Summary

2.1 the business.

Junes Printing Services will be a digital printing startup located in the main commercial market of Downtown Manhattan. The company will be owned by Elia Junes, a passionate Graphic Designer.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Junes planned it before starting a print shop . The main management of the company will comprise sales executives, graphic artists, technicians, and customer representatives.

2.3 Customers

Our target market is the corporate sector located in Manhattan. We will provide all sorts of digital printing services and our high-quality services will outperform our competition.

2.4 Business Target

Our target is to balance the initial cost of the startup with earned profits by the end of the first year and to achieve the net profit margin of $10k per month by the end of the first year.

Company Summary

3.1 company owner.

Junes Printing Services will be owned by Elia Junes, a business graduate from the University of Illinois. She is also an adept designer and is known for her exceptional graphics skills and innovative designs.

3.2 Why the Business is being started

Junes has always been passionate about starting her own printing shop business plan . Although she is a business graduate, her interest in graphic designing led her to start print shop business .

3.3 How the Business will be started

The printing shop business plan will be located in a 100-square-feet leased building in the main commercial market of the Downtown Manhattan. The company will initially procure twenty commercial printers, assorted office stationery, five filing cabinets, five work desks, a round table with chairs for meeting area and couch and chairs for customer waiting area. The startup summary is as follows:

Services for customers

If you are writing a business plan for printing services , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services .

The value of a digital printing business can be increased significantly if you also offer basic level graphic design services to your customers because many customers tend to modify and revise their designs after seeing them in print form.

Junes Printing Services will offer following printing services to its customers:

• Booklets and guides
• Restaurant menus
• Event flyers
• Marketing brochures
• Invitations and business cards
• Newsletters

Marketing Analysis of digital printing business

The most important component of an effective digital printing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this digital printing business plans sample and carry out a marketing analysis yourself. For the marketing analysis before starting her venture, Junes acquired the services of marketing experts to help her through this phase. Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before developing the printing shop business plan .

5.1 Market Trends

There are about 7000 digital printing businesses in the United States, which generate about $10 billion every year. The industry is expected to grow at 1.9% every year. Despite the huge number of existing businesses, this market has a lot of potential provided that one plans and executes this business efficiently.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the future customers of your services before developing a printing stote business plan because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan. The corporate sector includes product manufacturers and distributors, real estate owners, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies. These companies and businesses need digital printing services for mass printing their brand messages or for other purposes. This target group will contribute the biggest portion of our revenue hence our marketing strategy for business will be specifically tailored to attract this customer group.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need digital printing services for promoting their messages and other purposes.

5.2.3 Print & Digital Media:

Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies.

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the strategy for any business plan for printing company . After considering the market demands, we have priced all our products in similar ranges as of our competitors.

Alex provided prompt reply and good…

Alex provided prompt reply and good understanding and research, thank you

Like marketing analysis, sales strategy is also an important component of a printing shop business plan  as it determines how the business will grow.

6.1 Competitive Analysis

As of 2018, there are about 7000 business plan for printing company in the United States, so we can say that we have a tough competition ahead. Although we have a lot of competitors, but none of them provides as high-quality services in the same price as provided by us. Secondly, we will facilitate our customers with online orders and free delivery service.

6.2 Sales Strategy

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on our services for the first three months of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personel plan shows information about the staff of a company along with their salaries. If you don’t know how to make one, you can take help from this sample business plan for a printing company . Junes has developed the following personnel plan for her company.

7.1 Company Staff

Junes will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 2 Graphic Artists to design and modify print media
• 3 Technicians to operate the printing machines
• 2 Managing Assistants to manage the company’s official website and social media pages
• 4 Customer Representatives to interact with customers and record their orders
• 4 Drivers to transport or deliver printed materials
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

7.2 Average Salary of Employees

Financial Plan

The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before opening a print shop .

8.1 Brake-even Analysis

8.2 Projected Profit and Loss

8.2.1 profit monthly.

8.2.2 Profit Yearly

8.2.3 Gross Margin Monthly

8.2.4 Gross Margin Yearly

8.3 Projected Cash Flow

Download Digital Printing Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as  magazines business plan , blog business plan , freelance writers business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Real Estate

Export/Import

Manitoba MPNP Visa Business Plan (Canada)

Nova Scotia NSNP Visa Business Plan (Canada)

British Columbia BC PNP Visa Business Concept (Canada)

Self-Employed Visa Business Plan (Canada)

Start-Up Business Visa (Canada)

E1 Visa Business Plan (USA)

Lamp Business Plan for Bank Loan

Pitch Deck Marketing Agency

L1 Visa Business Plan (USA)

E2 Visa Business Plan (USA)

Franchise Business Plan

Maeme’s Franchise Business Plan

Subway Franchise Business Plan

Pitch Deck Sport Wear

Cannabis Business Plan PDF

Ecommerce Business Plan PDF

EB2 NIW visa Business Plan

EB-1 Business Plan

Cananabis Pitch Deck Sample

StartUp Visa Business Plan (UK)

Start Up Visa Business Plan (Canada)

Real Estate Business Plan Sample

Innovator Visa Business Plan Sample (UK)

Cannabis Business Plan Sample

Intra-Company Transfer (ICT) Work Permit Business Plan

OINP Program Business Plan

LMIA Business Plan Canada

Business Plan for Potato Chips

Sourcing and Fulfillment Business Plan

Business Plan for Sheep Farming

Business Plan for Sole Proprietor

Excavation Business Plan

How to Start a Real Estate Business

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Finance and Business
• Business by Industry

How to Start a Printing Business

Last Updated: May 7, 2024 Fact Checked

This article was co-authored by Helena Ronis . Helena Ronis is Co-founder and CEO of AllFactors, a unified web analytics software to drive company's marketing and business growth. She has worked in product and marketing in the tech industry for over 8 years, and studied Digital Marketing & Analytics at the MIT Sloan School of Management Executive Program. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 521,290 times.

According to the U.S. Bureau of Labor Statistics, most printing business enterprises employ fewer than 10 people. As more printing business owners utilize digital printing equipment, fewer skilled technicians will be needed to operate this machinery. Modern digital printing equipment is smaller and more affordable than ever before and practically anyone with capital can purchase and operate digital printing equipment, even from a home office.

Finding a Printing Niche

• One of the best examples of this strategy can be seen by the success of franchise sign printing businesses, which target budget-minded business owners who only need occasional signs and banners, which can be spotty (inconsistent demand) or loaded with competition. They do not attempt to offer anything but quick-turnaround signs and leave brochures and envelope printing to traditional offset printing businesses. [2] X Research source

• Product match, excellent quality – very precise color, hue, and tone for high end products.
• Color match, excellent quality – usually precise Process Matching System (PMS Colors) by screen values (tones created by dot sizes) of the 4 process colors (cyan, magenta, process yellow, and black).
• Or just pleasing color , of medium quality – which is not so precisely matched. Caution : that means pleasing to the customer , not to you.
• Commercial quality printing is probably a cut above desktop publishing, done in your-office (above typical office printer, copier, or duplicator quality). It requires sharp line art and text – fineness of line work does not vary from page to page, screen color or halftone detail is consistent.
• Any choice of printing process (or brand of paper) shown on a quote to your customer is for them to choose. No, you can not substitute a more profitable method or material. Unless they agree in writing to a change, they can demand that it be redone at your expense -- if you did not follow written specifications precisely.

Determining What Equipment You’ll Need

• At the very least, you’ll need a desktop computer, some design software, and a high-quality digital printer that is able to handle jobs up to 11in x 17in. [3] X Research source

• You should familiarize yourself with Occupational Safety and Health Act (OSHA) requirements, including their and other agencies such as Equal Employment Opportunity Commission (EEOC) “postings” (required posters about safety and employment opportunity, etc.).
• If you only use independent, outside printing contractors to do occasional printing that you cannot do personally, then you could be a "printing broker" (non-affiliated, wholesaler) and not have employees.
• Quarterly estimates of income, record keeping, reporting of actual proceeds, and paying your personal proprietorship or corporate (limited liability corporation [LLC]) taxes and social security for yourself is your responsibility to learn and complete each year.

• After you become established and have enough credit and show volume and potential, you might be able to lease equipment, which can bring flexibility, but leases may have penalties and balloon notes, etc. to return or to keep the item, respectively.

Offering Profitable Services

• You can look at locations online via realtor websites or hire a realtor to help you find the perfect location for your new printing business.

Community Q&A

• Plan to outsource complimentary services you cannot do in-house. If you can print business cards but lack a good paper cutter, establish relationships with a local print shop who has one. Instead of competing with one another for business, learn how to work together to partner on jobs and create more prosperity for both printing businesses. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ http://www.technifoldusa.com/bindery-success-blog/bid/34727/How-Can-I-Generate-More-Sales-in-My-Printing-Business
• ↑ https://www.linkedin.com/pulse/20140829080534-39488528-the-emerging-digital-printing-business-versus-offset-printing/
• ↑ http://www.entrepreneur.com/businessideas/digital-printing-service
• ↑ https://www.sba.gov/business-guide/launch-your-business/pick-your-business-location
• ↑ http://www.noobpreneur.com/2012/06/11/how-to-start-a-successful-printing-business-with-minimal-investment/

About This Article

To start a printing business, start by finding a niche that fulfills a specific need for your customers, such as digital printing or budget-friendly sign printing. Then, find a location for your business that’s easy to get to and is large enough for your equipment. Once you have a storefront, research the equipment that you’ll need to buy, such as a computer, design software, and a high-quality printer. Next, create a menu of services to offer customers exactly what they need, such as a portable tabletop sign that can be used for events or sales meetings. For advice on how to promote your printing business online and in your community, read on! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Jun 19, 2017

Did this article help you?

Jun 13, 2017

Jun 6, 2023

Jul 30, 2017

Michelle Mendoza

Jan 5, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

We earn commissions if you shop through the links below.  Read more

Printing Business

Back to All Business Ideas

How to Start a Printing Business

Written by: Howard Tillerman

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on August 11, 2021 Updated on June 5, 2024

Investment range

$8,100 - $32,200

Revenue potential

$100,000 - $200,000 p.a.

Time to build

Profit potential

$50,000 - $100,000 p.a.

Industry trend

The global printing industry is worth more than $800 billion and presents a wealth of opportunities amid the shift to digital and 3D printing. You could grab a slice of this vast and growing market, but you may have to work hard and acquire the relevant entrepreneurial knowledge first.

Fortunately, you’ve come to the right place, as this in-depth guide lays out every step you’ll take to develop and launch your own successful printing business.

Let’s dive right in!

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

The first step is market analysis, to understand what’s happening in the industry and the prospects of building a successful business.

Pros and cons

Before you open a print shop, it’s best to weigh the pros and cons to help you determine if the risk is worth it.

• Highly profitable
• High customer retention rate
• Easy to start; work from home if needed
• Broad and exciting market
• Little experience required
• Cutthroat competition
• High overhead costs

Printing industry trends

The printing industry is seeing a rebirth. For starters, research firm Mordor Intelligence expects the global printing market to see steady annual growth of nearly 2.5% for the next five years.(( https://www.mordorintelligence.com/industry-reports/commercial-printing-market )) 

That’s nothing compared to the explosive forecast for 3D printing, which is becoming more common in many sectors, including healthcare and manufacturing.

Industry size and growth

• Industry size and past growth – The US printing industry has seen a gradual decline in recent years and is valued at about $79 billion as of 2022, according to market analyst IBISWorld.(( https://www.ibisworld.com/industry-statistics/market-size/printing-united-states/ ))  
• Growth forecast – The US digital print market is headed toward impressive annual growth of almost 7% through 2026(( https://www.globenewswire.com/news-release/2021/05/10/2226163/0/en/The-digital-printing-market-size-is-expected-to-grow-from-USD-24-8-billion-in-2021-to-USD-34-3-billion-by-2026-at-a-CAGR-of-6-7.html )) while the 3D printing market is seen to grow from $14 billion in 2021 to $51 billion in 2028 — a more than 350% expansion in just seven years.(( https://www.grandviewresearch.com/industry-analysis/3d-printing-industry-analysis ))
• Number of businesses – There are nearly 45,000 printing businesses in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/printing-united-states/ ))
• Number of people employed – The industry employs more than 350,000 people.(( https://www.ibisworld.com/industry-statistics/employment/printing-united-states/ ))

Trends and challenges

Trends shaping the printing industry include:

• Growing preference for 3D and digital printing
• Emergence of erasable printing technology, security printing, and cloud printing

Challenges in the printing industry include:

• Declining demand due to adoption of digital technology
• High level of competition

What kind of people work in printing?

• Gender – Around 66% of all printers are male, while 34% are female.(( https://www.zippia.com/printer-jobs/demographics/#gender-statistics ))
• Average level of education – 36% of printers have a high school diploma and 28% hold a bachelor’s degree.(( https://www.zippia.com/printer-jobs/education/ ))
• Average age – The average age of an employed printer is 48 years old.(( https://www.zippia.com/printer-jobs/demographics/#age-statistics ))

How much does it cost to start a printing business?

The cost of starting a printing business depends on location, initial equipment, and upfront supplies.

You should expect to spend at least $40,000 for a barebones operation and up to $400,000 on the higher end. However, most in the printing business spend about $200,000 for a well-rounded print shop.

Signing on with a franchise such as the UPS Store boosts income. But if you’re not getting a franchise, your startup investment as an independent printing business will cover the following:

How much can you earn from a printing business?

Depending on industry segment and size of operation, a printing business tends to generate $100,000 to $200,000 in annual revenue, at a 50% profit margin. After costs, such as design software subscriptions, equipment maintenance, supplies, salaries, rent, and insurance, you’ll have a pre-tax profit of $50,000 to $100,000 per year.

Of course, if you add another printer, move to a larger space, or open a second and third location, you can make significantly more.

What barriers to entry are there?

The biggest barrier to entry in the printing industry is the high level of competition. Printing is a relatively popular market, attracting a lot of entrepreneurs. Your ability to offer competitive pricing and custom print options can help you gain a share of the market.

The high cost of equipment is another barrier. Printing equipment is expensive, and unless you have adequate capital, you’ll have a problem running a well-rounded service or outperforming your competitors.

Related Business Ideas

How to Open a Bookstore in 13 Steps

How to Start a Stationery Business

How to Start a Magazine: Cost, Planning and Profit Potential

Step 2: hone your idea.

The second step to starting a printing business is to get more clarity about what you need to do to achieve success. Here’s what you need to do during this phase:

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Your competition will be other businesses offering the same services in your area. You will also be competing against larger companies with a nationwide presence, such as American Printing.

One of the easiest ways to establish a strong presence quickly in the printing industry is to leverage franchising. Partnering with printing franchises such as The UPS Store can provide your business a steady stream of business cards, brochures, and other marketing materials to boost income.

These materials are an integral part of fostering relationships during seminars, trade shows, and other promotional events.

What? Determine your services

Running a print shop typically involves providing one or more printing services, including screen, offset, 3D printed products , or digital printing. You could also offer a combination of services, such as screen and digital. Most printing businesses offer various specialized services such as T-shirt printing, signage, brochures, magazines, business cards, catalogs, and more.

Knowing which commercial printing service to start will help you determine your target customers, competition, and how to stand out.

• Digital printing involves creating designs on a computer and then printing it on various materials, including paper, canvas, fabric, and more. The leading digital printing technologies include inkjet and laser. Inkjet is commonly used for signages, short print runs, and posters. Laser printers are used for direct mails and brochures.
• Traditional offset printing, also known as lithography, is ideal for high-volume commercial jobs. Ever seen a video of newspapers running through big rollers? That’s offset printing.
• Screen or silk printing involves pressing ink through a stenciled mesh screen to create a printed design. It is popular for T-shirts, mugs, and billboards.
• The newest and fastest growing market segment is 3D printing, which involves the construction of a three-dimensional object from a computer design. This is not your grandfather’s printing method.

With a niche strategy, you can leverage your expertise in a particular area to stand out from your competition.

Think of it as a way to help you focus on printing services that your competitors aren’t offering in your area.

Decide whether you want to provide digital, screen, or offset printing services, or a combination of these services. That way, you won’t have a problem identifying your ideal customers.

While most print shops run from Monday through to Friday, operating hours depend on your current orders, which means you might work on weekends and late hours if you have a deadline to meet.

How much should you charge for printing?

Your pricing structure can make or break your printing business. Here are a few pricing strategies you can use:

Cost + markup pricing

This model involves determining the price by forecasting the cost of printing for a specific project then adding the desired profit markup on top.

Gain market share pricing

This strategy involves setting low prices to gain market share against competitors. The model works well if you’re offering multiple printing services.

For instance, you may lower prices for 3D printing to attract new customers knowing that you’ll later sell these clients more profitable services such as long-run offset printing. Research industry rates to help you determine the best pricing model for your business.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

You’ve chosen your niche. The next thing you want to do is pinpoint your target customers. Targeting specific groups of potential clients can help reduce your marketing costs and maximize profits.

For instance, if you run a 3D printing business, your target customers would be display companies, ad agencies, marketing firms, and manufacturers. If you’re operating a screen printing business, your customers would include college students and T-shirt design firms.

When you know the printing customers to target, you can easily reach them, not to mention that you’ll be in a better position to provide quality services.

Where will your business be based?

While you can run your printing service from home, you’re better off with a storefront location. Ideally, you’ll want an area that’s visible and accessible.

Even if you don’t plan to attract many walk-in customers, a visible location can help spread the word about your business to local customers. You’ll also need a site that offers quick access to clients picking up their orders and people delivering supplies.

Also, as you evaluate a potential location for your print shop, consider zoning regulations to ensure that your chosen site allows for the legal operation of your business. Lastly, make sure that the cost of renting and running your selected location is within your budget.

You can find commercial space to rent in your area on Craigslist , Crexi , and Commercial Cafe . When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Printing Company Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “printers” or “digital printing”, boosts SEO
• Choose a name that allows for expansion: “Inkwell Printing Solutions” over “T-Shirt Printing Hub” or “Business Card Printing Solutions”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity. 

Step 4: Create a Printing Business Plan

Here are the key components of a business plan:

• Executive Summary: A concise overview of the business plan, summarizing key points and objectives.
• Business Overview: A detailed description of the printing business, including its mission, vision, and core values.
• Product and Services: Clearly outline the printing services offered, such as digital printing, offset printing, and additional services like graphic design.
• Market Analysis: Research and analysis of the printing industry, including target market demographics, trends, and potential opportunities.
• Competitive Analysis: Assessment of competitors in the printing market, identifying strengths, weaknesses, and strategies to gain a competitive edge.
• Sales and Marketing: Strategies for promoting and selling printing services, including pricing, advertising, and sales channels.
• Management Team: Introduction to key members of the management team, highlighting their skills and roles in the business.
• Operations Plan: Details on the day-to-day operations of the printing business, covering production processes, equipment, and workflow.
• Financial Plan: A comprehensive financial forecast, including startup costs, revenue projections, and a break-even analysis.
• Appendix: Supplementary materials, such as resumes, additional market research, or legal documents, supporting the information presented in the business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to printing. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your printing business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a printing business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Printing Business Licenses and Permits

Starting a printing business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your printing business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You can use design software such as The Print Shop , Canva , and Printavo , to create professional print layouts, adding flair to your projects.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Local Partnerships: Forge partnerships with local businesses, such as event planners, schools, and restaurants, to offer exclusive printing services, creating a mutually beneficial relationship.
• Sample Kits: Develop eye-catching sample kits showcasing your printing capabilities and distribute them to potential clients, leaving a lasting impression and tangible evidence of your quality.
• Social Media Engagement: Leverage social media platforms by regularly sharing visually appealing content, highlighting your printing projects, and engaging with your audience through contests or polls to build a strong online presence.
• Referral Programs: Implement a referral program where existing clients receive discounts or perks for referring new business, turning satisfied customers into advocates for your printing services.
• Specialized Packages: Create specialized printing packages for occasions like weddings, corporate events, or product launches, demonstrating your ability to tailor services to specific needs.
• Community Events Sponsorship: Sponsor local events or community gatherings to increase brand visibility, and consider providing on-site printing services to showcase your capabilities directly to potential customers.
• Interactive Workshops: Host workshops or seminars on printing techniques, design trends, or DIY printing projects, positioning your business as an authority in the field and attracting a diverse audience.
• Customer Loyalty Programs: Develop loyalty programs offering discounts or exclusive deals for repeat customers, fostering long-term relationships and incentivizing clients to choose your printing services consistently.
• Targeted Direct Mail Campaigns: Design and execute targeted direct mail campaigns to specific industries or demographics, showcasing how your printing services can meet their unique needs.
• Testimonials and Case Studies: Collect and showcase client testimonials and case studies that emphasize successful collaborations, building trust and credibility with potential customers.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your printing meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your printing business could be:

• Fastest printing service in town!
• If you can design it, we can print it
• No job is too small, or too big

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a print shop, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in printing for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in printing. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small from home, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a printing business would include:

• Designers and Printers
• General Manager
• Marketing Lead

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Printing Business – Start Making Money!

In the near future, 3D printing and digital printing will likely come to dominate the market. Other trends to look out for include erasable printing technology, security printing, and cloud printing. A smart entrepreneur would get in now while the market is still taking shape.

You’re now ready to start printing and making money! Thought you might want to bookmark this page, just in case.

• Printing Business FAQs

Yes, you can. However, you’ll need to partner with the right people and stores. Also, you must have a well-thought-out marketing plan and, of course, sell high-demand products. One of the critical determinants of how much money you can make with a print-on-demand business is the quality of your designs – so create high-quality designs to attract customers.

The amount of revenue you can generate with a t-shirt business depends on several factors, such as your customer base and location. You can make about $573 with an average order of 72 custom t-shirts which takes one hour to print. Wages and materials cost about $169, leaving you with a profit of $304.

Yes, it is. Even so, revenue may vary depending on your target market and location. Industry insiders say the prospects look good since 3D printing is still at its infant stage. The trick is to invest in the right equipment to produce work that customers can buy at a premium price.

Printing companies can acquire clients through networking, referrals, online presence, direct marketing, local partnerships, and participating in industry events.

Digital prints can be profitable due to cost efficiency, quick turnaround times, and the ability to offer customized prints, but profitability may vary.

To make a printing business successful, focus on high-quality products/services, excellent customer service, strong branding and marketing, staying updated with industry trends, building relationships, expanding service offerings, efficient operations, and continuous improvement.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Printing Company Name
• Create a Printing Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Printing Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Printing Business - Start Making Money!

Subscribe to Our Newsletter

Featured resources.

21 Profitable Tech Business Ideas

Esther Strauss

Published on December 1, 2022

Can you tell the difference between Windows and Ubuntu? If you’re a self-professed technology geek with a business acumen, starting a techbusiness ...

10 Profitable Electronic Business Ideas

Published on July 29, 2022

In this digital age, businesses related to electronics hold great potential. So if you’re looking for a business opportunity, look no further than ...

9 Profitable Printing Business Ideas

Carolyn Young

Published on July 21, 2022

The US printing industry is recovering from the pandemic and expected to gain strength as the economy improves. Although printing will continue tofa ...

No thanks, I don't want to stay up to date on industry trends and news.

• Business Ideas
• Dealership Ideas
• Franchise Ideas

How to start a Printing Business in India?

• by SBH Team
• February 10, 2023

The printing business is always an evergreen business. From inviting people to marketing businesses, you require printed products for everything.

Although online products have been increasing in recent times, printed products have not lost their demand.

In this article we will give you complete information related to the printing shop business, which includes the printing business plan, machine and software required, licenses required, printing business cost, profit margin, etc.

In this Post

Printing business plan

A proper business plan is very important to start any business. You should consider the following points before starting a printing business.

Choosing a good location:

The first step in printing a business plan is to choose a good location for your business. The best places are like high footfall areas, near office parks, near colleges etc.

Make sure your shop has good visibility. Also, look for demand and competition for this business in that location.

Space required for the shop:

You need at least 150 square feet of commercial space to start a printing shop business. Your store should be able to accommodate 2-3 customers at a time and keep printing machines and computer systems.

For this business, a shop rental of 10,000 to 18,000 rupees can be considered safe. It depends on the location and the total space.

Manpower required:

This business requires at least 2 to 3 employees. You can set salaries between 15,000 and 20,000 rupees per month.

In your workforce, you need someone who specializes in design and can use design software like Photoshop. One more person to operate a printing machine.

Service quality is very important:

In the printing business, your success depends mainly on the quality of your design and customer service. You need to stay up to date with the trending and new designs available in your field.

If you provide a good service, you can easily do business by word of mouth over time. You can also do offline marketing, for example, distributing flyers and social media marketing.

Deciding on printing products available in your shop?

With an offset printer, you can print a wide range of products in bulk.

You can add invitation cards, brochures, restaurant menu cards, magazines, flyers, bill books, brochures, visiting cards, small circulars, certificates, business cards, etc.

Licenses and registration required

To start a printing business, you require these licenses and certificates,

• Shop and Establishment Certificate
• GST Registration (required only if your annual turnover is more than 40 lakhs)
• Business Registration – Sole proprietorship is enough
• Business insurance if required

If you require a business loan then you can approach banks like SIDBI .

Machines and software required

• Offset printing machine -> 4 lakhs to 6 lakh rupees (depending on the model)
• paper cutting machine -> 15,000 rupees
• Computer system -> 50,000 rupees
• laserjet printer -> 15,000 rupees
• Editing software – 50,000 rupees per year ( Adobe Photoshop, Adobe page maker, CorelDraw etc )

Printing business cost

To start a printing business in India, you require an investment of 6 lakhs to 7 lakhs rupees.

Here is the breakdown of the above-said amount,

• Offset printing machine -> 4 lakhs to 6 lakhs
• Computer system & printer -> 65,000 rupees
• Paper cutting machine -> 15,000 rupees
• Editing Software -> 50,000 rupees per year
• Supply and materials -> 10,000 rupees ( ink, paper, folders etc )
• Shop interior & Exterior -> 20,000 rupees ( table, chairs, racks, signage board)
• Marketing & registrations -> 10,000 rupees
• Shop security deposit -> 35,000 rupees ( Varies according to location )

Ongoing monthly expenses are shop rent, employee salary, material purchases, utility bills, etc.

Related: How to start Xerox Shop Business in India?

Printing business profit margin

In the printing business, you can expect a profit margin of up to 30% to 50% on your revenue.

So your total monthly profit is determined by the total business you did in that particular month. If you have enough business in a month, you can earn up to 50,000 a month after deducting all expenses.

Of course, if you run the business on a large scale, then you can earn more profit.

Related Posts:

• Stationery Business in India | Complete Guide
• Battery Shop Business in India | Complete Guide

FAQ about printing business

How much space is required to start a printing business.

you require a minimum of 150 square feet of space to start the business.

How much investment is required to start a printing business?

You can start with a 6 lakh to 7 lakh rupees investment.

What is the profit margin in the printing business?

You can expect a profit margin of up to 30% to 50% on revenue.

I hope this article has resolved many of your doubts related to the printing business. If you have any suggestions feel free to mention them in the comment box below.

1 thought on “How to start a Printing Business in India?”

What is the latest printing method. And how to learn and where?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

What You Need to Know About Starting a Digital Printing Business

If you have a talent for design, you might as well put it to good use and start your own digital printing business. Not familiar with this type of business? Don’t worry. In this article, we’re going to be talking about why you should start a digital printing business–and the equipment you need to do so.

What is digital printing?

First things first, let’s define what digital printing is. Digital printing is the process of transferring digital images directly onto various types of media, such as paper, canvas, fabric, and card stock, among others. It is an ideal and cost-effective option for customers who only need low volumes of printed products because there is no need to make printing plates, unlike mass-producing printing methods. Apart from being relatively inexpensive, digital printing generally has a short turnaround time, which is advantageous for customers who need their orders ASAP.

Why should you start a digital printing business?

If you’re on the fence about starting your own digital printing business, here are the reasons that can convince you to take the plunge:

1. A digital printing business requires minimal investment

You don’t have to have a huge capital to start your own printing business. It can even be considered a low-investment, high-ROI kind of business, especially when compared with other printing methods. So even if you don’t have much money to invest, it’s still very much possible to start a small-scale digital printing business of your own. But if you are going to buy additional equipment like Sooper Ace Grommet Machine , you might need to increase your initial capital.

2. The digital printing process is easy

With digital printing, there is no need for printing plates, photo chemicals, special inks, and other equipment types that can be expensive and difficult to work with. Digital printers are relatively easy to use. Plus, the resulting colors of prints are clean, vivid, and consistent throughout the material.

3. Digital printing is quick

Aside from being very easy to execute, the process of digital printing is also swift. This means that you can work efficiently and make room for more orders as you go along. And of course, more orders mean more revenue for your business.

4. There are a lot of products you can offer

The digital printing process is also very versatile. With a digital printer, you can print on a wide variety of media, including photo paper, card stock, canvas, synthetics, fabric, and many other substrates. That said, there are a lot of products you can offer to your customers, such as:

• Product labels
• Restaurant menus
• Invitations
• Message cards
• Flyers and brochures
• Custom envelopes
• Certificates
• Business cards
• Legal documents
• Custom notebooks
• Planners and calendars

5. The demand is constant

We’re not saying that you’re going to get customers every day; what we’re saying is that there will always be a demand for digital printing services. It just boils down to how you’re going to compete with your competitors when it comes to making your business successful.

What you need to start a digital printing business

You’ve made it this far, so you’re probably convinced to start your own digital printing business. As we’ve said before, starting a digital printing business requires a relatively small investment. But keep in mind that the quality of your equipment will ultimately determine the quality of your results, so avoid bootstrapping your budget too much.

To get started, here are the basic pieces of equipment that you need:

Obviously, the most important piece of equipment for this type of business is a printer. Most digital printing businesses start with a professional laser and inkjet printer. This type of printer is limited to standard size documents, but it is very flexible and easy to use. As your business grows, you can invest in wide format printers (for bigger material) and garment printers to further vary the types of products you offer.

Computer and design software

You’ll also need a  powerful computer to handle the graphic design software of your choice. Moreover, you will also need a lot of storage since design files tend to eat up a lot of memory.

Cutting tool

Expect to cut a lot of paper when running a digital printing business. For that, you will need a cutting system, either manual or automatic (if you’re on a tight budget, start with a manual cutter).

It’s also a good idea to invest in a laminator so you can offer lamination services to your customers.

As you can see, starting a digital printing business is relatively easy and inexpensive. If you think this might be a good investment for you, start making your business plan today and use this article as a guide when figuring out the essentials.

About The Author

Related Posts

Social Medial Management: An Essential Component of Search Engine Optimization

SEO Techniques Start Up Forex Companies Should Try

• Digital Media
• Media Innovation
• Media Policy
• Press Corner
• Press Freedom
• Women in News
• Subscribe to Newsletters

Bonnier News’ eight-year evolution from print silos to a unified digital powerhouse

2024-06-26. the swedish media company says it is on track to double revenues and triple profitability. this follows a double transformation: the introduction of a subscription-based business model and an integrated organisational structure..

by Teemu Henriksson [email protected] | June 26, 2024

Bonnier News is in a strong position today thanks to a comprehensive transformation process that began eight years ago, said Anders Eriksson , CEO of Bonnier News.

“It obviously is a digital transformation, and a business model transformation, from advertising to subscription,“ he said.

“But also, very much an operating model transformation, from a very decentralised, silo-based organisation to an integrated organisation.”

Eriksson discussed the publisher’s transformation journey during our recent World News Media Congress in Copenhagen.

Bonnier News is the largest news media company in the Nordic countries, with almost 2,500 journalists and a broad portfolio of titles including national and local news, mainly in Sweden, such as the country’s largest morning newspaper, Dagens Nyheter. The publisher also produces business media titles in 12 European countries, as well as lifestyle and feature magazines, and audio and video content.

When the company embarked on its transformation process, it based its strategy on a “flywheel” model, built around a commitment to free speech, Eriksson explained.

This circular model “starts with investing in unique quality journalism for our relevant audiences and target groups,” he said.

“Then, a lot of focus has been on scaling our ecosystem and moving from individual newspaper titles into an integrated structure ,” while also aiming to increase the value of their products by building a more personalised user experience.

These steps help the company deliver more content to more people : “There’s a lot of our content, a lot of our journalism, that doesn’t reach the right audience,” Eriksson said. A print paper was very much a “one-size-fits-all” product, but in the digital world “you can optimise the content much more towards your audiences,” he added.

Finally, reaching more people also helps Bonnier News monetise their journalism more effectively, growing revenues and profits and allowing them to invest more in its journalism.

Building a more integrated company structure

A key step in the transformation strategy has been the implementation of a new integrated operating model that creates efficiencies – a goal that has been “a really important part of our transformation,” Eriksson said.

Previously, Bonnier had a very decentralised structure and the company’s culture was heavily based around decentralisation, he explained.

“The cultural transformation has been a huge change and been a lot of work.

“The very decentralised model worked really well in the print logic, but doesn’t work that well in a digital context, where you can get much more benefit out of scale and the ecosystem. So we have put a lot of work into this, in terms of technology, platforms, etc., and we’ll continue to do so,” he said.

Today, Bonnier News is organised around cross-functional teams, grouping together areas related to:

• Commercial activities
• Tech platforms
• Support functions.

“It’s a completely different organisation, a different culture in terms of how we operate,” Eriksson said.

He added: “The newsrooms are still operating independently, but pretty much the rest of the organisation is integrated. That’s been crucial and key for us.”

Business transformation driven by digital and subscriptions

Alongside the organisational restructuring, the publisher’s business model has also seen major changes, Eriksson said.

“Last year, we reached the point where digital – and some other growth like events – is now more than half of our revenue. And print is now less [than half]. So that was certainly a milestone,” he said.

“But even more importantly, if we look eight, nine years back, we had 90% of revenue coming out of print. And all the profitability, but also all of the contribution margins came from print. Digital was an important part of our business already then in terms of audience and traffic and so forth, but not from a business model standpoint.

“Now that has turned around. Now revenue [from digital] is larger, but also 70% of the contribution margin is coming from digital, and 30% from print. So it’s a huge shift.”

A key driver of the change has been the new integrated and scalable operating model mentioned above: thanks to the new structure “we’re actually getting much greater margins out of digital than we ever got out of print. Probably even in the heyday of advertising.”

As for the print side of business, “obviously the print margin is going down, but it also remains profitable,” Eriksson said.

Another shift in the business model is the new focus on subscriptions, which now account for more than half of revenues, whereas advertising used to drive the business, Eriksson said.

With subscriptions, the goal used to be to have “individual subscribers to individual titles,” but now the publisher aims to engage households (and companies in the case of business media).

“So we try to get the household to subscribe, and then we try to get users in that household to register and then create personalised, customised user experiences and products for those individual users. That’s the direction we’re taking,” he said.

Strong position in the local market

These strategic decisions have enabled Bonnier News to build a strong position in the Swedish media landscape.

“We more than doubled in size. And we have tripled in profitability,” Eriksson said.

In 2016, the company’s total revenue was 4.7 billion SEK (418 million euros), while this year its estimated total revenue is 10.6 billion SEK (940 million euros). In 2016, its operating profit was 0.3 billion SEK (27 million euros); this year its estimated operating profit is 0.9 billion SEK (80 million euros).

Eriksson said Bonnier News is now a clear market leader in terms of building digital subscriptions in the Swedish news media market.

“Eight years ago, we had half a million subscribers in Bonnier News, and now we have 2.6 million,” he said. (For reference, Sweden has a population of 10.5 million people.)

Read more : How Sweden’s Bonnier News amassed 2.2 million subscribers

In terms of its footprint in the Swedish market, Bonnier News now has 37% of the advertising market share, 46% of the traditional print bundle subscriptions, and 58% of digital subscriptions, Eriksson said.

Digital bundle: ‘There is a demand for this kind of product’

Eriksson also gave an update on Bonnier News’s bundle product +Allt, launched in February last year, which combines the publisher’s digital content from more than 70 titles, including national and local news and feature magazine content, behind a single login.

+Allt has great potential to accelerate the company’s subscription strategy, Eriksson said.

“We think it’s been a huge success. We have 270,000 active subscribers on this product,” which the publisher also expanded to its print subscribers, adding another half a million users.

“I think in 14 months, we’ve proven that there is a demand for this kind of product in the marketplace,” he said.

Adding value with AI-driven personalisation

The next step with +Allt is to enhance it with more personalisation features, with the aim of helping users find relevant content from the different sources included in the bundle.

“There’s a lot of our content, a lot of our journalism, that doesn’t reach the right audience,” Eriksson said.

“When you get access to so much content, there is a lot of good journalism, but a lot of it is not relevant for you because it’s in a city or a place you don’t live in or never visit […] So there is a much greater need for personalisation, customisation, and for us to be able to deliver value through product development.”

AI has a key role in creating these more customised content experiences, and the company is developing an AI-powered aggregation tool that users can use to discover relevant content.

Eriksson said they can see that an improved content discovery process “increases engagement, increases readership, reduces churn, and increases your willingness to pay for the value delivered. And so this is going to be a really important part of our next development.”

Teemu Henriksson

Research Editor

[email protected]