How to Set up a Regional Sales Manager Sales Plan

by Robert Lee

Published on 26 Sep 2017

Regional sales manager plans can be an effective tool for maximizing sales volume. The plans are suited for sales territories of any size, ranging from local to international. An important key is properly dividing the territory into regions and providing the proper marketing and support for each area. The overall sales plan suffers if one region is supported less than the others while held to the same standards for sales calls, converting calls into sales, customer retention and more.

Choose the number of regional sales managers needed based on the size of the overall territory. At least two are needed to justify a regional plan. A company selling products or services to customers in all 50 states may have dozens of regional managers, while a smaller company may need just four regional sales managers with sales territories evenly divided. Review your competitors' regional sales manager setups for examples.

Divide the sales territory after deciding on the number of regional sales managers. For example, a statewide regional sales manager plan could split the state into four regions -- north, south, east and west. A two-person regional sales plan may divide a smaller area into north and south regions. A four-person regional sales team may be divided by account size: large, medium, small and new accounts.

Choose a compensation plan for the regional sales managers. Plans vary widely, ranging from salary and commission based on industry standards, to commission-only plans. Other compensation plans feature a monthly retainer fee plus commission. Network with similar companies to find the going rate for regional sales managers.

Hire the regional sales managers while assigning them their territories and quotas. Authorize the regional sales managers to hire salespeople as needed depending on sales volume.

Monitor weekly and monthly reports from the regional sales managers as you compare their production against forecasts.

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Sales - 8 min READ

How to create a sales territory plan: A step-by-step guide

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An effective sales territory plan can make your team more productive, improve customer coverage, increase overall sales, and reduce costs.

On the other hand, unbalanced territory plans and constant changes in territory division can hurt productivity as well as working relationships between clients and account managers.

That’s why it’s so important to work on your territory management strategy, whether you’re just starting one, or updating an existing plan.

In this post, we'll go through how to create a sales territory plan step by step:

  • Define your market, analyze, and segment existing customers.
  • Conduct a SWOT analysis.
  • Set goals and create targets.
  • Develop strategies.
  • Review and track your results.

What is a sales territory plan?

A sales territory plan is a workable plan for targeting the right customers and implementing goals for income and consistent sales growth over time.

Traditionally, sales territories were created by geographical location. However, these days it’s been extended to include different industries, customer types and other segments.

Follow these steps to create a sales territory plan:

The best way to start a sales territory plan is to first look at your customers, leads and prospects.

1. Define your market, analyze, and segment existing customers.

You should split up your customers into segments based on various characteristics such as: industry, location, purchase history and whatever else is relevant to the organization.

Ask yourself, “Who are the top customers, prospects and leads?” Categorize your customers into three groups.

  • The first group should be your best customers , or the ones who require little effort.
  • This is followed by the second group of customers: the ones who require a bit more work , but only those you are confident have potential revenue gain that justifies the extra work required by sales reps.
  • The third group should be customers who require a lot of work .

With these groups formed, you can decide how to best use your resources.

To discover what key trends are in your geography or market, look over the sales data that’s already been collected. Analyze the data to find which territories show signs of growth and then assign them to the sales reps who would be most successful based on their strengths (more on that below).

Pro-tip: Learn about the best territory mapping software out there.

You can also use existing sales data from previous years to better understand buying patterns, but you'll have to do some additional research to learn why they are purchasing (or not), when they purchase, what drives the sale to go through and what the conversion rates are.

From this, you’ll learn how and when to reach out to your customers based on when they're likely ready to buy again, and how to really drive that sale home.

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2. Conduct a SWOT analysis.

Next, you should identify your sales team’s internal strengths and weaknesses and external opportunities and threats with what is known as a SWOT analysis.

A SWOT analysis is a process that identifies internal and external factors that can affect the organization’s performance. When you have a better understanding of your strengths, weaknesses, opportunities and threats, you can develop a stronger sales territory plan.

Everyone brings different talent and skills to the job, so it’s important to have a good understanding of what your team has to offer to help them excel and reach your goals. What strengths will you build on? What is your team good at? Where do they excel?

Consider them as a team, but also think about sales reps' individual strengths. After all, strengths aren’t just confined to team members; they reflect the organization as a whole too.

Knowing everybody’s strengths will help you decide which sales reps to assign to which territory.

Potential strengths might include:

  • A diverse customer base
  • An established distribution base
  • An excellent service team

Which weaknesses do you need to respond to? Think about weaknesses amongst your team, but also in the sales process.

  • A very large geographic area
  • A lack of time to develop understanding of the products, markets and selling process
  • Not understanding your customers' real needs


Are there any opportunities in your marketplace you can take advantage of? This data can also be discovered using CRM software.

  • Untapped markets
  • Under-served territories
  • Growing demand for product or service

Take a look at the biggest threats in each territory and consider what threats in your selling environment you'll defend against.

Some threats you may discover include:

  • Competitors fighting for the same market share
  • Changes in technology
  • New industry and regulatory standards

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3. set goals and create targets..

In order to make a successful sales territory plan, you must create clear parameters and realistic goals for the team as well as individual sales reps’ territories.

To do this, consolidate the trends you’ve discovered above to come up with S.M.A.R.T (Specific, Measurable, Achievable, Relevant and Time-based) goals and realistic targets.

Here are some questions you may ask:

How many new opportunities do you need to meet quota?

Having sales quotas are a great way to motivate sales reps, but if you find you're not meeting those quotas, you have a problem. There could be weaknesses in the sales pipeline, or you may need to seek new opportunities. In order to set goals and benchmarks for the team, consider using the top-down approach .

Using the top-down approach to sales quotas (where you set a goal for the period and then assign sales quotas to support this goal), you can go over the data from previous periods to get an idea of what your team was able to accomplish in the past and what a realistic goal for the future is. This can help you decide how many new opportunities you'll need to pursue in order to meet that goal.

Where do most of your leads come from? Which geographical regions should you concentrate on?

There are a number of ways to review customizable data using CRM software to discover where your leads are coming from. This can help you target areas of interest.

Which products or services are most profitable? Who is purchasing them?

Again, CRM software can automatically capture sales data and put it to work.

Which opportunities should we focus on?

With a CRM, you can quickly identify opportunities to help your sales team decide where to dedicate their time and resources. For example, Copper allows you to see past opportunities that are open, abandoned, lost or won in a Sales Performance report.

After learning what it is you want to achieve, you can give your team clear objectives for each territory.

4. Develop strategies to accomplish your goals.

With clear customer segments and goals in place, it’s time to create strategies to succeed.

Using the information collected so far, you can now work out an even distribution of specific regions or markets among individual reps.

The SWOT analysis mentioned above gives you a better idea of how to best assign your team members’ skills and talents to a territory.

The customer segments will help you figure out how often different accounts should be contacted and how to contact them.

Consider the following questions when creating your strategy:

  • How will you go through current accounts?
  • How can you leverage current successes?
  • How will you generate new leads?
  • Where do you need to improve?
  • What does your team need in order to reach their goals and targets?

In addition, consider your resources:

  • What resources do your sales reps need in order to manage their accounts?
  • Which sales reps have the skills or connections you need?
  • Are there any external resources you can use to help?

When creating your action plan, don’t forget to look at what your high-leverage actions are, what resources are needed, due dates and key milestones.

5. Review and track your results.

The final step for a sales territory plan is to take the time to review and track the results to optimize territory division. This is important for measuring progress to see how the plan is impacting sales.

You should use your plan as a guide to produce intended results and fine-tune it on a regular basis when needed.

Things to look for as you track your sales territory plan results:

  • Have sales increased or decreased in a specific region or market?
  • Are there any disparities between sales in different territories?
  • What are the costs associated with each territory?
  • Are any sales reps struggling to keep up with their leads?
  • Are all sales reps meeting their quotas?
  • Are any markets under-served and in need of more assigned sales reps?

Use a CRM to help create a killer sales territory plan.

Many organizations use CRM software to better gather data without depleting resources. CRMs allow sales reps to access insights into your pipelines, revenue forecasts , sales goals and progress and much more.

The best part: all of this data can be automatically compiled into reports used to create your sales territory plan, freeing up more time for your sales team to focus on building long-lasting relationships within their territories.

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How to create an effective sales territory plan in 6 steps

regional sales business plan

Some experts say that the secret to sales success is a combination of skill, perseverance, and a good sales conversation starter . And they’re right—those are all important attributes for salespeople. But it overlooks what is possibly the most important factor in sales success—which happens before a meeting is even booked: your sales territory plan. 

If you’re running a small business , you may wonder why you need a sales territory plan. After all, it sounds complicated—something for bigger, more sophisticated organizations.

But think of that plan as the important strategic groundwork that’s going to help you reach your sales goals. The good news is that yours doesn’t need to be complicated. And we’re here to help you create one, headache-free, for your small business or team.  

Let’s break it down. In this post we’ll cover: 

  • What a sales territory plan is
  • 4 reasons why you need one

How to create a sales territory plan in 6 steps

  • Essential tools for creating the plan

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What is a sales territory plan?

Basically, it’s your strategy for how your team will target and approach prospects, leads, and existing customers to close more deals. Before you jump into your fancy sales territory mapping software , you need a battle plan:

Example of a sales territory plan from Adaptive Insights

An example of a sales territory plan from Adaptive Insights that shows things like which sales reps (and how many reps) you need, how many accounts you want to win per year, and more.

Traditionally—and as its name tells you—the sales territory plan was defined by geography. Salespeople would focus on prospects within a specific area only. 

Today’s level of connectivity has changed that. You can now optimize your sales territory plan and target your leads by industry, business size, deal potential, and role too. Which, as you might guess, is much more effective than using geography alone. 

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4 reasons why even small businesses need a sales territory plan

You’d never walk into a sales meeting with a prospect without having done a decent amount of prep work. Creating a sales territory plan should be no different. Here’s why. 

1. It helps you target specific industries, regions, opportunities, and customers

Instead of targeting customers geographically, you can now segment opportunities by industry, opportunity, role, business size, business type, and others. This allows you to focus on meeting specific customer needs and target prospects that are most likely to buy, rather than simply playing a numbers game by trying to cover the most ground. 

2. It aligns your sales team with your prospects

Every salesperson on your team will have a different set of strengths based on their experience—and effective teamwork is the key to making this work. For example, some reps may have lots of experience selling to a specific demographic, whereas others are experts in certain industries or types of products. Being able to align their efforts with a customer’s industry or specific needs means they’re going to close more deals than taking the spray-and-pray approach.

3. It empowers you to set realistic goals, track progress, and optimize your strategy

Having the latest Bluetooth headset and sales software is great and all, but setting goals are a must in sales. Having a way to track them helps you see what’s working, what isn’t, and why—and it’s essential to your success. With the ability to track your progress, you can replicate successes and easily make adjustments to areas that need work. 

4. It lets you spend more time selling

Having a plan in place and a path forward means you and your team can focus on actually selling to customers that are the most likely to buy. You know who your happy customers are, you understand their challenges, and you know how to help them reach their goals. And that means more deals closed. 

How do Salespeople spend their workdays infographic

Having a plan in place can help reps focus on their role, save time, and close more deals.

Now that you know what a sales territory plan is, let’s dive into how to write one in five basic steps. 

1. Define your larger sales goals

Before you have a plan, you need a goal (or goals). And there are many different approaches you can take to determine sales goals. But we want to keep it simple, realistic, and easy to do without needing a 10,000-cell spreadsheet. Start with the big sales numbers and then work your way downwards. First, determine what your annual goal is, then break that into quarters, months, and even weeks. 

For example, if your annual sales goal is $500K, then your quarterly goals will be $125K, and your monthly targets will be $41.7K.

If you’re not sure what your annual goal should be, last year’s sales numbers plus ten percent is a good place to start. (Of course, if things are going really well and you want to be more ambitious, you can adjust this number—and vice versa.)

Keep in mind that these numbers are just preliminary. You can adjust them later when you’ve completed the other steps and accounted for outside factors like economic conditions, seasonality, existing pipeline, and even current customers.

2. Define your market 

What does your piece of the pie look like? Your market encompasses everyone you sell to. 

Make a list of all the different people or industries you target. For business-to-business sales, this could be business type and size, departmental function, or roles within the organization. For business-to-consumer sales, you can segment based on demographic, psychographic, behavioral, and geographic information. 

Ultimately, you’ll need to determine how to segment your customers based on the what’s relevant to your business or product. 

How to segment B2C customers

An example of how to segment B2C customers

Defining your market lets you paint a clear picture of who your customers are. It allows your sales team to play to their strengths and address specific needs, goals, and pain points, which will differ between these different segments. 

3. Assess prospect and account quality

Some customers will see tons of value in your product. The benefits are clear and it solves a big headache for them. They’re happy to buy a lot of what you’re selling, and often.

But, others may not have the same need. 

Review which customers have traditionally been easy to sell to and/or seen high levels of success with your product. Then prioritize those leads and similar accounts. 

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4. Start mapping out the strengths and weaknesses of your reps

Some reps have a great understanding of the ins and outs of how enterprise organizations buy products and take on new vendors. Others will specialize in selling to people within a specific role, regardless of the size of the business. List all of the strengths and weaknesses of each sales rep so you have a better idea of the type of prospects they should target.

Keep in mind that it’s not about ranking them from best to worst—many sales reps who start out weak can finish strong with coaching and experience. It’s about aligning their skills and experience to where they’ll make the biggest impact and achieve the most success.  

5. Assign leads

Armed with the knowledge of where your reps shine, you can now start assigning accounts. Start with the most obvious, high-value pairings where the rep has a lot of experience selling to that industry or type of individual. For example, reps who are good at closing large deals with educational institutions would be assigned leads in the educational space. 

Next, assign leads to target roles. Reps who have experience working with or selling to IT managers would be assigned leads with similar titles. 

Apply the same process to company size, deal size, location, and any other way you segmented your market. 

How you organize this information is up to you. Some people use spreadsheets. Some use text documents. Others use illustrations and graphs. A mix of charts, maps, and tables will give you a pretty comprehensive and easy-to-absorb view of your territory plan:

Sales territory planning and mapping

6. Look for ways to improve your plan

Congrats—your sales territory plan is just about done. Your goals are more than just numbers on a page. And you can see a path to how you’re going to achieve them. But you may notice that it’s a bit lopsided. Perhaps some of your reps are carrying too much of the workload or the quotas don’t seem realistic. 

The truth is, you may go through several iterations of your plan. You’ll have to move leads around to different reps. For example, giving your stronger reps leads that will be harder to close, and newer reps lower value deals where there’s less at stake. Ultimately, the numbers should be achievable for every rep. So take a step back and look at your plan objectively to make sure it makes sense.  

Essential tools for building your sales territory plan

With your plan in hand and a clear path to success, you’re going to need a few tools to put things into action.  

Office software

Whether you’re a visual person who prefers to map out your territory plan using images and graphs or you’re the type that likes to dive into every row and column of a spreadsheet, you’re going to need office software to turn your plan into a document. Office software usually includes apps for word processing, spreadsheets, presentation decks, and email. The two most popular options available right now are probably Microsoft 365  and Google Workspace .

What’s the difference? Without diving into a feature-by-feature comparison , Google Workspace is often better for small- and medium-sized businesses who are looking for a simple, elegant solution. Microsoft 365 has more robust, enterprise-grade features that can be used for more complex businesses. 

An all-in-one communications tool designed for sales teams

This may seem like a no-brainer—if you’re selling, of course you need to have a phone, email address, maybe even business SMS and fax (if you’re selling in industries like insurance). 

But if your reps spend any time traveling to meetings and working on the go, a traditional office phone setup isn’t going to support them very well. You’ll also be missing out on a few key features that are made specifically for helping sales teams. 

Ideally, you should have a sales app that lets you make voice calls and video calls (especially useful if you do a lot of sales demos ), send instant messages to your team, and basically communicate through any channel you need. Here are a few features to look for: 

Cloud support : Having a phone system or communications app that works on the cloud is much better than just using a cell phone. Why? Because your reps can receive inbound calls and make calls from their laptops or their own personal phones (without using their personal numbers)—without needing additional hardware. Plus, that same app lets you have video calls and send instant messages to your team:

Call monitoring : Ramping up new sales reps can take time and a lot of coaching. What if you could monitor your team’s sales calls quietly and listen in to what they’re saying to prospects? This way, you can help get them up to speed and get them booking meetings, pitching better, and closing deals faster. 

Call recording : Every now and then, you’ll want to make an example of your agents (in the best way possible, of course). Call recording lets you capture their best calls and share them with the team, making it easier to replicate success. It’s also a good way to find opportunities for coaching. Sometimes, you’re also just required by law to keep records of calls with customers, so this feature might even be a must-have. 

A customer relationship management (CRM) platform 

Your team will be making calls, booking meetings, and taking notes all day long. A CRM makes it a whole lot easier to remember and track all the key details about their calls and prospects, so they can close more deals. 

To make things even easier, many CRMs integrate with communications tools to keep your calls and key customer details in one, well-organized place. 

salesforce ringcentral integration

Ready to start building a sales territory plan?

Making a sales territory plan may seem complicated. And in some cases, it is—whether you’re a large business with territories all over the world or a smaller business that’s just started branching out into new regions. 

The key is to not overthink things. Follow these steps, and you’ll be able to identify your goals, better understand your market, know your customers—and target them without breaking (too much of) a sweat.

Originally published Mar 01, 2020, updated Nov 17, 2021


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Create a sales plan: tips and templates

Posted May 31, 2023

regional sales business plan

By Serena Miller

Editor, Sales Best Practices at Outreach

The sales world is ever-changing. Customer demand and expectations, market conditions, technological advancements, evolving techniques, shifting employee demographics, and more threaten an organization’s ability to stay ahead of the curve and be successful.

Simply improvising in the face of change isn’t an adequate strategy to ensure your team will meet their goals. While flexibility is a vital quality for any great sales team, proper planning is crucial for reaching your goals consistently and predictably. 

A strong sales plan can help your team boost alignment and collaboration, better understand competitors and the broader market, effectively analyze performance, and improve future outcomes.

Let’s explore some important elements of sales plans, including key process steps and elements, real-world examples, tips and tricks for getting it right, and the template you’ll need to get started.

  • What is a sales plan?
  • Key elements of a sales plan
  • Examples of strategic sales plans
  • Tips for creating an effective sales plan
  • Sales plan templates

What is a sales plan? 

A sales plan is a document that outlines your specific objectives, challenges, strategies, and target audience. It’s a sales-specific illustration of exactly what steps your team will take to succeed. While a business plan lays out your organization’s broader goals, a sales plan maps out how you’ll actually achieve them.

What are the benefits of a sales plan

Effective sales plans help organizations align their sales and marketing teams and avoid conflicting efforts. It’s an essential part of a strong sales management process because it reduces distractions and helps managers and sellers focus on selling to the right prospects at the right time. When used as an ongoing process, sales planning enables teams to track their progress, boosts rep motivation, and reduces wasted time. 

The sales planning process

Nothing about sales is static. Sales planning should therefore be a living, breathing process that managers review as new products are updated or released, market conditions change, or their team scales.

Nothing about sales is static. Sales planning should therefore be a living, breathing process that managers review as new products are updated or released, market conditions change, or their team scales. 

The typical sales planning process includes 5 key steps:

1. Align your mission statement with your sales plan

Take the first step by crafting an awesome mission statement. This will establish your company’s purpose and unify your team around a succinct principle. 

But it is vital to bring that mission statement to increase employee engagement, boost productivity , and commit everyone to the same goals and objectives. To keep your big-picture strategy from floating around in the stratosphere, tie it together with your already-established mission statement. 

For example, if your mission statement centers around finding the best possible solutions for each customer’s unique problems, your sales plan should mirror that same sentiment—and offer ways you can actually deliver. 

Once you’ve ironed out these details, be sure to clearly communicate them with your team. Explain how your sales plan aligns with your mission statement and the importance of maintaining that continuity. 

2. Analyze your market 

Your business doesn’t operate in a vacuum, and neither should your sales plan. Take a close look at each of your competitors and your own company’s current performance in the market and incorporate that data into a holistic plan. How do your competitors serve your target audience? How do your own strategies stand up to — or fail to meet — market demands?

In order to identify your ideal customers, as well as their product and service needs, you should utilize customer feedback, user research, client surveys, sales team and service team interviews, social listening, keyword research, and competitive analysis.. Instead of assuming that you already know what customers want, potentially wasting time, resources, and revenue, take the time to pinpoint their demands, expectations, and requirements. Then train and develop your sales plan to address them. 

Remember that 77% of B2B customers find their buying journey difficult, so a sales plan that takes their unique needs into account can make all the difference when it comes to attracting and retaining clients. 

3. Set sales goals and targets 

Setting both short- and long-term goals and targets is sometimes challenging. Managers often scramble to improve everything all at once without a clear understanding of how to do it. The foundation for strong goal-setting is a healthy mix of the right sales metrics (e.g., activity metrics, pipeline metrics, lead gen metrics, and productivity metrics) and measuring them against the right KPIs . 

The best way to set realistic, yet challenging targets for your sales plan is to collect and make effective use of high-quality data. Powerful, fully-integrated sales tools help your team accomplish this by eliminating the need for manual data entry and updating. Your team can glean a comprehensive, up-to-date understanding of where they are and where they want to go; all without missing a beat. 

Over time, you can use metrics and KPIs from previous periods to fine-tune your targets. Integrate both your sales and marketing metrics to help you refine your goals and find more opportunities to improve your processes. 

4. Define your sales team’s roles and responsibilities

Each sales team member plays a crucial role in the success of the larger unit:

  • Inside and outside sales reps focus on making contact with prospects
  • Account managers retain, engage, and satisfy clients
  • Regional sales managers support their direct reports and coordinate sales operations 
  • Sales operations managers improve team efficiency, productivity, and effectiveness
  • Sales development reps (SDRs) research, prospect, and qualify leads
  • Account executives (AEs) run demos, conduct compelling presentations, identify and resolve purchasing challenges, and negotiate buying terms
  • Sales engineers address in-depth product questions, identify customers’ technical needs, and develop demos

While this isn't an exhaustive list of each individual role’s responsibilities, it illustrates how many moving parts a well-oiled sales team needs to run. Executive sales team members (like the Director of Sales, VP of Sales, and Chief Sales Officer) focus on higher-level sales initiatives, and their knowledge and expertise is crucial to the team’s overall success.

Because there are so many different sales career pathways , managers should clearly define each person's responsibilities and outline how their efforts will contribute to the sales plan. Break down tasks and targets for each team member and measure their performance alongside those larger KPIs. For example, you might measure SDRs against number of deals closed, number of calls, or number of meetings, while evaluating account executives using number of demos, opportunities won, and win rate.

5. Evaluate results

Your sales plan should never be rigid. Even if you think you’ve crafted a sales plan masterpiece, it’s essential to follow up after implementation and evaluate your results. Using robust sales technology, you can easily track every activity within your sales process and evaluate how the execution of each task reveals your team’s strengths and shortcomings. 

A strong sales tool offers a variety of features that help you assess performance—one of which being a sales dashboard . Dashboards standardize, centralize, and visually illustrate all of your sales data in a single place, helping managers evaluate team performance and progress against their set goals in real time.   

Then, armed with those deep insights, you can adjust your sales plan as needed for even better outcomes in the future. 

Key elements of a sales plan 

Though your specific sales plan will vary depending on your unique business, goals, target audience, team size, and industry, there are several common elements you should always consider.

Set realistic goals

Goals motivate sellers and keep them excited about their work. Since highly-engaged teams are 14% more productive than those with low engagement, taking the time to create achievable targets based on market conditions and your customers’ needs, which tie into the things that engage your sellers.

A varying combination of daily, weekly, and monthly goals can help managers keep sales people inspired. Make sure you clearly establish how these smaller goals impact the success of the sales plan to get reps fully committed. 

Explore sales tools

Many of today’s sales teams rely heavily on their tools, but some still struggle with lackluster, disconnected, or outdated technology. To create and carry out a seamless sales plan, your team needs tools that are completely integrated and offer the type of transparency that streamlines your entire operation.

Most sales teams use customer relationship management (CRM) tools to organize contacts and optimize sales management. In fact, 50% of top tech sellers use CRM tools, while 97% of sales professionals say that their CRM is important for closing deals. 

While your CRM is crucial , that one tool alone is not enough to support your team at every step of the sales process. Your team needs a full suite of integrated features, like dashboards, forecasts, automation, and buyer sentiment analysis . With the right SalesTech , your team can improve productivity, communication, and lead conversion to ultimately build and execute excellent sales plans. 

Communicate clear expectations 

Establishing and enforcing expectations is critical to just about every part of a business. After all, how are employees supposed to know what they should do and whether they’re doing it properly without understanding what’s expected of them? 

In sales, this is especially important. Success often hinges on specific, time-sensitive activities that are properly executed. For instance, swift customer follow-up can make or break a deal. A rep’s failure to understand where their co-worker’s responsibility ends and theirs begins can change a success into a failure. 

To anticipate or resolve any existing confusion, managers should define crystal-clear expectations both for the team and for individual sellers. Document those expectations in an easy-to-access place. Each seller should have the right resources and direction to execute every sales task in a timely manner. This builds trust and communication within the team, which is the key to the success of  any sales plan. 

Develop training programs 

Organizations that invest in training receive about $453 for every dollar invested (a 353% ROI). Top-performing sellers are more likely to spend a significant amount of time training with their managers. It’s no wonder 89% of sales leaders have invested or plan to invest in internal sales training. Those that fail to prioritize skill development will likely fall behind their competitors. 

There are many different types of training programs , each with varying benefits and costs. One thing to note is that regardless of which type of training program you choose, make sure your team has the right tools and the training to effectively use those tools to help everyone get the most out of the investment.

Examples of strategic sales plans 

There are several different types of sales plans that might be useful to your specific business and team. Here are some examples of the most commonly used strategic sales plans.

Customer profile  

Developing an ideal customer profile (ICP) is an excellent way to make sure your team targets the right prospects. An ICP can fine-tune messaging, and establish a strong overall sales strategy. To get started building this type of sales plan, identify your best current customers, reach out to those customers for feedback, and study your customer and sales data. Then, use those insights to craft a valuable ICP that’ll drive even more business from new verticals . 

30-60-90-day plan

It’s helpful to break your sales plan up into more digestible chunks. A 30-60-90-day plan divides goals, activities, and metrics into 30-day intervals, each with progressively challenging steps. It’s a great way to set reps up for continuous improvement without overwhelming them right off the bat. 

Market expansion plan 

Stimulating growth in new markets is a daunting task, but a market expansion sales plan gives your team clear direction on how to break through. This model is best used for new territories or regions where your ICP, account distribution costs, time zones, and other key factors differ from those in your typical market. 

Marketing-alignment plan 

Getting your sales and marketing departments on the same page can ameliorate many issues that might hinder your sales success—like inconsistent messaging, uncoordinated strategy, disparate data, disconnected tools, lack of understanding, differing priorities, competition for funding, and more. A sales plan that’s grounded in sales-marketing alignment can effectively bring both teams together for greater cohesion, better resource sharing, more scalable playbooks, and shorter sales cycles .

New product/service plan

If your organization plans to launch a new product or service in the near future, it’s probably ideal to create a sales plan around that debut. This will help your team properly track revenue, understand subsequent growth, and identify areas of strengths and weaknesses. 

Tips for creating an effective sales plan 

Regardless of the type of sales plan you choose, there are some well-established best practices that’ll help your team translate the plan into real-world success.

Create a market analysis

Fluctuating market trends make it difficult to stay on top of the competitive landscape and customer demands. Be sure to conduct an in-depth market analysis to better understand how to reach your target audience. Then, create a sales and prospecting approach geared to those insights. 

If your sales plan is founded upon hard facts and data, like industry standards, previous performance data and sales forecasts, and qualitative and quantitative feedback from sales and marketing teams, you can make meaningful adjustments that will garner better results at a faster rate. 

Utilize your marketing team 

If you establish your marketing team as your collaborative partner on your sales plan, they become your team’s secret weapon. Ask your marketing team to share their insights, and regularly voice their questions and concerns about your strategy. The effort required for getting sales and marketing teams in rhythm is worth it to make your plan more optimized and robust. 

Communicate with your sales team

At the core of any great sales plan is effective communication, so make sure your team has everything they need to receive updates, share input, and explore their colleagues’ challenges. Encourage them to let you know what’s working and what isn’t. Company chat applications (e.g., Slack) are great, but they don’t always enable the seamless communication required for a fully-optimized sales operation. Leverage tools that act as a central hub for all things sales.

Sales execution platforms , for example, offer centralized communication in a single place. Team members can always access and share updates and communication histories, collaborate, and work efficiently toward the same goals. 

Sales plan templates 

Even with a deeper understanding of what your sales plan needs and why it’s important, crafting one of your own can be confusing. Sales plan templates can help guide your process and ensure nothing falls through the cracks. An effective template should include spaces for key elements, strategy specifics, roles and responsibilities, KPIs, short- and long-term goals, and deadlines. 

To help get your sales planning juices flowing, we’ve created a sales plan template with everything you’ll need for success:

A powerful platform for effective sales planning

Your sales plan acts as your team’s guiding light for developing a clear, effective strategy. Effective planning aligns sales and marketing, helps teams progress and performance, and improves seller engagement, motivation, and productivity. But the various moving pieces of a strong sales plan require the support of an intelligent system of action.

Outreach’s Sales Execution Platform reduces the time-consuming, manual activities typically associated with sales planning. As the only AI-powered Sales Execution Platform, Outreach unlocks seller productivity to create more pipeline and close more deals.

Learn more about how Outreach helps managers boost their team’s productivity , or request a demo today.

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Strategic Sales Plan Examples: 13 Sales Plan Templates

Strategic Sales Plan Examples: 13 Sales Plan Templates

Casey O'Connor

What Is a Strategic Sales Plan?

When you should implement a strategic sales plan, what to include in your sales plan, 13 sales plan template examples, put your sales plan into action with yesware.

A strategic sales plan is a must-have for any business looking to increase their sales, amp up their revenue, bring a new product to market, or branch into a new territory.

In this article, we’ll go over everything you need to know about strategic sales plans: what they are, when to create one, and exactly what they need to include. We’ll also show you a handful of real-life, tangible sales plan template examples and tips for implementation. 

Here’s what we’ll cover:

  • When You Should Implement a Strategic Sales Plan 

A strategic sales plan is designed to guide a sales organization through their overarching sales strategy. It provides them with access to the resources needed to prospect, pitch to, and close new accounts.

Strategic Sales Plans Examples: action plan

Strategic sales plans can include any combination of the following:

  • Ideas: If you utilize a certain sales methodology — consultative selling or target account selling , for example — you might outline its key principles and a few tactical examples of it in action in your strategic sales plan. Your strategic sales plan should also include an overview of your target customer.
  • Processes: In order for your sales team to reach maximum productivity, it’s important that your sales processes are clearly defined and standardized. Your sales team — both new hires and seasoned vets alike — should be able to refer to your sales plan for a repeatable, scalable process that’s backed by solid metrics. The processes should provide direction to sales reps that allow them to contribute to the company’s goals.
  • Tools & Tactics: The best strategic sales plans are more than just high-level strategy and goals. They also include specific, step-by-step strategies that sales reps can implement in sales conversations, as well as the specific tools and content that reps need to close more deals.

Sales plans also typically spell out the organization’s revenue and overall business goals, as well as the KPIs and benchmarks that sales managers and other stakeholders will monitor to determine whether or not those goals are being met.

They should also outline management’s strategic territory design and quota expectations, with specific indicators and data to back those decisions. 

Finally, these sales plans should take into account your current team’s sales capacity and specifically address the acquisition plan for any resources that are not yet available but may be necessary for future growth.

If your sales team doesn’t already have a strategic sales plan in place — that is, one that’s referenced and updated regularly and the product of careful data analysis and inter-team collaboration — you may want to consider creating one. 

Research shows that the majority of the highest-performing sales teams operate under a formalized, closely monitored sales structure. 

On the other hand, most underperforming sales teams lack this structure. 

Strategic Sales Plans Examples: sales structure

It’s clear that a well-defined sales plan is one of the prerequisites to optimized sales productivity and success; every salesforce should strive to create and adopt one if they want to meet their sales goals more efficiently.

That being said, there are a few key indicators that signal a need for more urgency in putting a strategic sales plan in place. 

You’re Trying to Increase Sales

regional sales business plan

A strategic sales plan will help your sales and marketing teams align their processes so that your outreach efforts are tailored to your target audience. 

You’re Looking to Amp Up Your Revenue

For startups and small businesses, attaining as many new customers as possible is usually the name of the game.

For larger or more established businesses, however, the business plan may instead emphasize revenue goals. In other words, the deal size starts to matter much more than deal volume. 

A sales strategy plan can help salespeople target and nurture higher-value accounts. Sales planning can also boost your revenue by illuminating untapped potentials for revenue growth within your existing customer base through cross-selling, upselling , and referrals .

You’re Gearing Up to Launch a New Product

A sales strategy plan is crucial for businesses that are preparing to bring a new product to market.

Strategic Sales Plan Example: Go-To-Market Strategy

One last note: for businesses that already use strategic business planning (or for those on their way after reading this article), be sure to update your plan at least yearly. Many businesses at least review their plan, if not update it more formally, on a quarterly basis.

Ultimately, your strategic sales plan will be unique to your company and its specific goals.

Strategic Sales Plans Examples: The Buyer's Journey

Consider including the following components in your strategic business plan. 

Mission Statement

Strategic Sales Plans Examples: mission statement

Industry & Market Conditions

Great sales planning cannot be performed in isolation. Your plan must take into account the current market conditions, including any challenges, recent disruptions, or upcoming notable events.

Organization Chart

A sales org chart can range in scope from very simple, like the one above, to more complicated. Some go as far as naming individual employees and outlining their specific responsibilities. 

A detailed org chart is especially helpful for efficiently onboarding new hires.

Product Info & Pricing

No sales plan would be complete without a one-sheet that outlines the features, benefits, and value proposition of your product or service.

It’s also helpful to include information about pricing tiers, as well as any discounts or promotions available for leverage at a sales rep’s discretion.

Compensation Plan

While we have no doubt that you’ve hired only the most intrinsically motivated salespeople, remember the bottom line: cash is king.

Money is the primary motivator for most salespeople, regardless of how truly loyal and hard-working they may be.

Strategic Sales Plans Examples: golden rules of sales compensation

With that in mind, it’s a good idea to include your company’s compensation plan and commission structure in your sales plan. This is a surefire way to motivate your team to continuously improve their sales performance. 

Target Market & Customer

Strategic Sales Plans Examples: Ideal Customer Profile and Buyer Personas

Sales Enablement

With the tremendous rise in content marketing, it can be challenging for salespeople to keep track of the various materials available for generating new business.

Strategic Sales Plans Examples: sales enablement

Branding & Positioning

The strategic sales plan should offer at least a high-level overview of your brand and messaging specifics, including social media presence. Take the time to optimize your company’s LinkedIn presence — it’s a goldmine of new business opportunities.

Marketing Strategy

In today’s day and age, it’s unlikely that your sales and marketing team are working in isolation from one another. At a certain point, sales and marketing strategies start to flow together until they (ideally) perform in harmony.

Still, it’s important to outline the perspective of the marketing team within your strategic sales plan. This will help your salespeople fine-tune their sales pitch and speak more meaningfully to the needs of the customer. 

Prospecting Strategy

Most salespeople report that their number one challenge in lead generation is attracting qualified leads. 

Strategic Sales Plans Examples: B2B lead generation challenges

Prospecting can certainly be daunting, but it’s worth the effort to get it right. Tweak and fine-tune the process until you’re sure it’s as efficient as possible. Make sure it’s repeatable and scalable, and map it out within your sales plan. 

Action Plan

Any good strategic sales plan will also include a step-by-step section, much like a playbook. Here, you’ll outline the specific tactics and processes — including scripts, demos, and email templates — that have been proven to move prospects through the sales funnel . 

Be as specific as possible here. This will act as a blueprint for the day-to-day sales activities for your team.

Strategic Sales Plans Examples: SMART Goals

It can be tempting to leave the numbers with the finance department, but financial transparency can go a long way in creating a culture of trust among your sales team.

You don’t need to go through every line item in the spreadsheet, but it’s not a bad idea to include a high-level look at where the dollars are flowing. 

KPIs, Metrics, and Benchmarks

Be sure to give your team a snapshot of how they’re currently performing, with real numbers to back it up.

By doing so, you help them self-initiate regular SWOT analysis of their own sales actions and processes. This will give them an opportunity to right the course if things aren’t going according to plan. 

Tip: Looking to fuel your sales plan with data-backed findings? Grab our free ebook below.

Sales Engagement Data Trends from 3+ Million Sales Activities

Remember that your company’s strategic sales plan will be highly unique. It may take some time and tweaking to find the components and format that best meet the needs of your business.

Here are 13 sales plan templates to help you get started.

1. Product Launch Plan Template

Sales and marketing teams create a product launch plan when they’re preparing to launch a new product. 

Product Launch Sales Plan Template

A product launch plan should include your product’s positioning statement, a SWOT competitive analysis, detailed market analysis, sales strategies and tactics, and details about the target market. 

2. Ideal Customer Profile Template

One way to avoid wasting time on unproductive leads is to include an ideal customer profile (ICP) in your sales plan. Here’s a sample : 

Strategic Sales Plans Examples: ideal customer profile template

This will help ensure your prospecting campaigns are targeted and attract only the most qualified leads from the get-go. 

3. Microsoft Word Sales Plan Template

Here’s a great example of a sales plan goals template , easily accessible through Microsoft Word. 

Strategic Sales Plans Examples: sales plan template

4. 30-60-90 Day Sales Plan Template

30-60-90 Day Sales Plan Template

5. Buyer’s Guide Template

A buyer’s guide is a short, simple information sheet that describes your product or service, its features and benefits, and its use. Below is an example of a buyer’s guide from Wayfair . 

Strategic Sales Plans Examples: Buyer's Guide Template

In many cases, this document is as useful internally as it is for the customer. 

6. Marketing Alignment Sales Plan Template

If your company hasn’t already formally aligned sales and marketing, start with this type of sales plan template (basic example below), as most traditional sales plans already assume that these two teams collaborate regularly. 

Marketing Alignment Sales Plan Template

One key component of a marketing alignment sales plan template is the presence of an ideal customer profile and buyer personas. 

The marketing alignment sales plan template should also focus on cohesive, on-brand messaging between marketing campaigns and sales conversations . 

This type of sales plan template helps keep everyone on the same page, increases efficiency, and improves sales effectiveness. 

7. Battle Card Template

Strategic Sales Plans Examples: Battle Card Template

8. Territory Design Template

Well-designed sales territories see a 10% – 20% increase in sales productivity. Be low is a basic example of a territory design map.

Strategic Sales Plans Examples: Sales Territory Map

9. Market Expansion Plan Template

A market expansion plan outlines the strategies, tactics, metrics, resources, and more that teams will use when expanding into a new market or (more commonly) a new geographical territory. 

Market Expansion Sales Plan Template

Market expansion plans also need to include details about distribution expenses and timelines, time zone variations, industry notes or important compliance information, local/cultural expectations and laws, and sometimes more. 

10. Compensation Plan Template

Your compensation plan (including a specific commission structure) is one way to motivate your sales reps.

Strategic Sales Plans Examples: compensation plan template

While it may seem controversial or sensitive, the compensation plan is an important component of a strategic sale plan.

11. Sales Funnel Template

The sales funnel is a visual representation of the sales process. 

Strategic Sales Plans Examples: Sales Funnel Template

12. Marketing Plan Template

Your salespeople should be extremely familiar with the marketing strategies your company is using to attract new leads. Here’s a great example of a template you can use in your sales plan that outlines the different campaigns at work.

Strategic Sales Plans Examples: Marketing Plan Template

This kind of resource will help your reps know who to contact, when, and with what kind of content throughout the sales cycle .

13. B2B Sales Strategy Template

A B2B sales strategy template helps sales teams outline their goals, as well as the specific methodologies and tactics they will use to achieve them. Here’s an example :

Strategic Sales Plans Examples: B2B Sales Plan Template

The B2B sales strategy plan will vary widely depending on your team’s specific goals and strategies, but most teams include at least the categories highlighted in the template above. 

Yesware is the all-in-one sales toolkit that helps you win more business. It can be an invaluable resource for putting your sales plan into action in a way that’s streamlined, productive, and intuitive.


Yesware’s meeting scheduler tool helps you skip the back-and-forth when scheduling meetings.

Meeting Scheduler integrates with your Outlook or Gmail calendar and helps your clients automatically schedule meetings with you during times of availability. New events will automatically sync to your calendar. 

Strategic Sales Plans Examples: meeting scheduler

​ It can also create meeting types for common calls, like a 30-minute intro call or a 60-minute demo call. These templates can be automatically saved and generated with custom descriptions and agendas so everyone can come prepared. 


One of Yesware’s most popular features is its prospecting campaigns .

This feature enables salespeople to create automated, personalized campaigns with multi-channel touches. 

Strategic Sales Plans Examples: prospecting campaigns

The tool tracks communication and engagement throughout the process and helps move prospects through the pipeline with little administrative effort from the sales team.

Yesware’s attachment tracking feature helps you find your winning content by tracking which attachments are most often opened and read by your prospects.

You can use these insights to sharpen your content and increase your engagement.

Strategic Sales Plans Examples: presentation report

The reporting and analytics tools are also extremely valuable in optimizing your sales plan.  These reports enable salespeople to use data to win more business. The feature generates daily activity, engagement data, and outcomes to show you what is/isn’t working across the board.

Try Yesware for free to see how it can help your team carry out your sales plan today.

This guide was updated on March 6, 2024.

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Sales | How To

How to Create a Sales Plan in 10 Steps (+ Free Template)

Published March 9, 2023

Published Mar 9, 2023

Jess Pingrey

REVIEWED BY: Jess Pingrey

Jillian Ilao

WRITTEN BY: Jillian Ilao

This article is part of a larger series on Sales Management .

  • 1 Establish Your Mission Statement
  • 2 Set Sales Goals & Objectives
  • 3 Determine Your Ideal Customer
  • 4 Set Your Sales Budget
  • 5 Develop Sales Strategies & Tactics
  • 6 Implement Sales Tools
  • 7 Develop Your Sales Funnel
  • 8 Create Your Sales Pipeline
  • 9 Assign Roles & Responsibilities
  • 10 Monitor Progress & Adjust Accordingly
  • 11 Examples of Other Free Small Business Sales Plan Templates
  • 12 Sales Planning Frequently Asked Questions (FAQs)
  • 13 Bottom Line

Sales plans enable businesses to set measurable goals, identify resources, budget for sales activities, forecast sales, and monitor business progress. These all contribute to guiding the sales team toward the company’s overall strategy and goals. In this article, we explore how to create a sales plan, including details on creating an action plan for sales, understanding the purpose of your business, and identifying your ideal customers.

What Is a Sales Plan? A sales plan outlines the strategies, objectives, tools, processes, and metrics to hit your business’ sales goals. It entails establishing your mission statement, setting goals and objectives, determining your ideal customer, and developing your sales strategy and sales funnel. To effectively execute your sales plan, assign roles and responsibilities within your sales team and have metrics to measure your outcomes versus your goals and objectives.

Ten steps to creating an effective sales plan

Download and customize our free sales planning template and follow our steps to learn how to create a sales plan to reach your company’s revenue goals.


Free Sales Plan Template

Sales Plan template cover

Thank you for downloading!

💡 Quick Tip:

Once you’ve created a sales plan, give your sales team the tools to execute it effectively with robust customer relationship management (CRM) software.

Use a CRM like HubSpot CRM to help your sales team collaborate on deals, develop sales reports, track deals, and create custom sales dashboards

1. Establish Your Mission Statement

A mission statement summarizing why you’re in business should be part of your action plan for sales. It should include a broad overview of your business’ products or services and your brand’s unique selling proposition. For example, you wouldn’t say, “We provide customers with insurance policies.” Instead, you might frame it as “We provide customers with cost-effective financial risk management solutions.”

It’s essential to fully understand your unique selling proposition before creating a mission statement. This allows you to learn why you’re different from competitors in your industry. It also helps you determine how your unique proposition suits a niche market better.

Steps on how to create a unique selling proposition

For instance, using the same insurance example above, you may realize specific markets are easier to sell based on that selling proposition. Therefore, it’s a good idea to narrow in on your mission statement by saying, “We provide startup businesses with cost-effective risk management solutions.”

2. Set Sales Goals & Objectives

Once you have summarized why you’re in business in a mission statement, begin setting sales goals . Typically, business goals will include one year, but may also include three- or five-year projections.

Steps on how to set sales goals

Here are a few options for how to set sales revenue goals for your business:

  • Set sales amount: You may have a specific amount in mind for a sales goal. For instance, you may determine that $200,000 is a reasonable sales goal based on prior sales and your company’s ability to generate new business.
  • Desired profitability: First, calculate the total anticipated expenses for the set time period to find the break-even point. From there, you can calculate how much revenue your team needs to bring in to make a certain profit margin. For example, if annual operating costs are expected to be $100,000, and you want to make a 30% profit, your sales goal is $130,000.
  • Projected sales forecast: Based on an industry-standard or estimates you attained by running a sales forecast, you may find it’s better to use a projected sales forecast as your sales goal.

Pro tip: Projecting sales can be challenging without a suitable sales forecasting model. Our free sales forecast templates help you create simple, long-term, budget-based, multi-product, subscription-based, and month-to-month business sales forecasts. Some customer relationship managers (CRMs) like Freshsales have sales goal-tracking functionalities that allow you to set and assign sales goals for your team.

Five-year sales forecast template example.

Five-year sales forecast template example (Source: Fit Small Business )

Freshsales sales goal tracking filter options.

Sales goal tracking in Freshsales (Source: Freshsales )

Sales goals must reflect new business revenue and sales from existing or recurring customers. Then, you must add specific sales objectives that identify and prioritize the sales activities your team needs to complete to meet sales goals. This creates an objective way to measure success in hitting goals at all levels: organizational, sales department, team, and individual sales rep, which is an essential part of sales management .

For example, imagine your total revenue goal is $200,000 in year two and $300,000 in year three. You then add an objective, such as stating you want your business’ revenue from existing customers to grow 15% in year three. This can be measured by evaluating your percentage of revenue from existing customers in year three compared to year two.

3. Determine Your Ideal Customer

Determining the ideal customer or target market is the next step of your business plan for sales reps. It may have been accomplished when you developed your mission statement, but also when you set your sales goals and discovered how broad your market needs to be to reach them. Describing your ideal customer helps dictate who you’re selling to and your selling approach.

One way to establish your ideal customer is by creating a series of unique customer profiles . Each profile specifies key demographics, behaviors, interests, job positions, and geographic information about one of your ideal buyer types. Based on your customer profiles, you can then develop more targeted marketing strategies for lead generation and nurturing to move leads through the sales process more efficiently and close more deals.

Pro tip: Making a customer persona can be challenging, especially if it is based on the wrong data or if you just focus on the demographics. Check out our article on creating a customer persona to help you define your company’s ideal buyer types and guide your lead generation and marketing activities.

4. Set Your Sales Budget

After establishing your objectives and identifying your ideal customer personas—and before developing your actual strategies and tactics—you must identify a sales budget to work with. It should include estimated expenses for salaries, travel expenses, and the cost of any software tools or service providers used to help with sales and marketing. While these are meant to be estimates, research and due diligence should be done to avoid financial errors.

One way to set your sales budget, particularly for software tools and services you may be interested in, is to create and issue a request for proposal (RFP). Issuing an RFP allows you to post a summary of your needs to solicit proposals on potential solutions. In addition to providing accurate budget estimates from various qualified vendors and contractors, it may also help you discover cost-effective or high-performing options you were previously unaware of.

5. Develop Sales Strategies & Tactics

A sales strategy explains how you plan to outsell your competitors and accomplish your sales goals. It defines specific, detailed tactics your team will use to pursue your sales goals. These may involve using Google Ads, cold calling, and drip email marketing campaigns as part of a lead generation strategy. Available strategies differ depending on your company’s resources, skill sets, sales operation, and product or service offerings.

Strategies and tactics should be personalized for your ideal customers based on their unique interests, behaviors, and the best ways to connect with them. For example, some customer profiles show your ideal buyer generally only makes purchases based on trusted referrals. In this case, you could implement a referral strategy that provides incentives to generate more customer referrals .

Plus, different sales strategies will be needed to acquire new business vs keeping existing customers. When selling to existing customers, for example, your strategy could include cross-selling tactics where additional products are recommended based on prior purchases. The short-term cross-selling tactics could require customer service reps to send 30 emails per week recommending a complementary product to existing customers.

For a new business strategy, sales reps might rely on emotional selling methods when using cold calling as a tactic. Instead of product features, cold calling scripts would be geared to evoke feelings that lead to buying decisions. Tactics could reflect the objective of having reps make 15 cold calls each week. They could use a script that opens with a story about how a purchase made a customer feel or how someone felt because they didn’t purchase the product.

Pro tip: Ensuring your strategies are properly executed requires excellent sales leadership and a healthy environment for sales reps to operate in. Our how-to guide for building a positive sales culture shows you how to create an environment that promotes high job satisfaction, low employee turnover, and profitability.

6. Implement Sales Tools

Your sales strategy template should reference the software, hardware, and materials you use to manage the sales operation and make each team member more efficient. One of the most notable tools to include is the customer relationship management (CRM) system . It allows your team to organize contact information, streamline sales tasks, and facilitate communication with customers and leads.

HubSpot CRM , for instance, makes it easy to organize information about leads, contacts, and deal opportunities. Additionally, from a HubSpot CRM lead profile, you can initiate a conversation with that contact by calling, emailing, or scheduling an appointment.

HubSpot CRM sample lead profile.

HubSpot CRM contact profile (Source: HubSpot )

CRMs are also used to monitor and report sales progress. For example, many have dashboards and functionality, such as alerts, which make it easy to identify where your team may be underperforming. These could also tell you which leads are most likely to convert and should be focused on. Sales information such as deals closed, revenue generated, and leads created can be presented in a detailed report .

These types of insights can also be shown on the CRM’s system dashboard . Pipedrive is an example of a CRM that has a customizable dashboard that displays both activity information and performance-based data. Activity data include emails sent, received, and outstanding tasks to be completed. Performance-based data, on the other hand, have deals lost or the average value of won deals.

Pipedrive’s customizable dashboard (Source: Pipedrive )

Other sales enablement tools can make your sales team more effective. These include voice-over-internet-protocol (VoIP) phone systems , lead generation platforms, email campaign tools, content creation platforms, and task automation software. These tools can be found within CRM software or through CRM integrations and standalone applications.

In addition to technology tools, sales and marketing templates should be used to streamline outreach initiatives. Scenario-based, premade sales email templates , for instance, allow salespeople to have an email already crafted for their specific situation.

Creating and storing business proposal templates in your CRM also streamlines the contact procurement and business proposal generation process . This way, whenever a prospect says they’d like to receive a quote or you’re responding to a request for a proposal, you already have a customizable template ready to go.

Pro tip: Effective cold calling scripts sales reps can use as a guide when placing calls to new leads is a tremendous sales tool to include in your action plan for sales. Get started using our guide for writing a cold calling script , which includes examples and free templates.

7. Develop Your Sales Funnel

Setting up a sales funnel within your sales strategy template lets you visualize the stages of the customer journey, from becoming aware of your business to buying from it. By creating and understanding the different statuses of your leads, you can track progress and determine how effective you are at converting leads to the next stages in the funnel.

Using a sales funnel with conversion rates also makes it easier for you to adjust your sales strategies and tactics based on how effectively you’re getting leads through the funnel. For instance, let’s say you have 100 leads in the awareness stage of the funnel. You decide to cold call 50 of them and write a sales email to the other 50 to qualify leads by setting up a product demonstration.

After each campaign, you find you were able to qualify seven of the leads that were cold-called and only two of the leads you had emailed. Based on these funnel conversion rates of 14% (7/50) from cold calling and 4% (2/50) from emailing, you would likely adjust your tactics to focus more on calling instead of emailing.

Do you need help creating a sales funnel for your business? Our guide to creating a sales funnel explains the step-by-step sales funnel creation process and provides free templates and specific examples.

8. Create Your Sales Pipeline

Once your sales process’ sales funnel stages are identified, develop the sales pipeline stages . These stages include your team’s sales activities to move leads through the funnel. For example, you need to get a lead from the sales funnel stage of brand awareness to show interest in learning more about one of your services. To do this, you could add a sales pipeline activity like setting up a demo or presentation appointment through a cold call.

Adding your sales pipeline to your sales strategy is essential because it describes all the activities your sales reps need to do to close a sales deal. CRM systems like Freshsales allow you to create and track the pipeline stages for each lead or deal within the lead record.

Funnel view of Freshsales’ deal pipeline (Source: Freshsales )

Listing each pipeline stage also helps you identify tools and resources needed to perform the activities for each stage. For example, if you use phone calls to initiate contact with or introduce a product to a lead, you could develop outbound sales call scripts for your team.

After the initial contact by phone, you may use email to follow up after a call and then nurture leads throughout the sales process. As part of your follow-up, create and automate a sales follow-up email template to get them to the next pipeline stage.

The sales funnel shows where a lead is in the sales process. The sales pipeline, on the other hand, lists activities needed to drive leads to the next stage in the sales funnel. Both should be used in your sales strategy when defining the repeatable steps required to generate leads and close deals. Check out our article to learn how to create a winning sales process with insights on both creating a sales process and measuring its success.

9. Assign Roles & Responsibilities

Regardless of the size of your business or sales operation, your business plan for sales reps should include the role and responsibility of each person in the sales team. Each role should have a name, such as someone being a sales development representative (SDR). There should also be a summary of their responsibilities, such as “the SDR is responsible for setting up sales appointments using the activities listed in the sales pipeline.”

Measuring the performance of any sales position is simple through key performance indicators (KPIs). Specific KPIs should be used to measure performance for each role and should be included in your plan. Below are some examples of KPIs that can be used by the members of the sales team and their respective responsibility:

  • Sales development representative: Responsible for introducing products and services, qualifying leads, and setting up appointments for the account executive. Performance is measured by calls placed, emails sent, and appointments generated.
  • Account executive: Responsible for nurturing qualified leads, delivering the sales pitch , sending quotes, and closing deals. Performance is measured by business proposals sent, the average time in the proposal consideration stage, deals closed, and deal closing rate.
  • Customer service representative: Responsible for managing customer needs, handling billing, and managing service tickets by assisting customers. Performance is measured by customer satisfaction, retention rates, and total tickets resolved.
  • Sales manager: Responsible for the entire sales operation or team for a specific region or product/service line. Performance is measured by job satisfaction rates of sales reps, pipeline and funnel conversion rates, team sales deals closed, and team revenue growth.

While assigning roles in your plan, a sales rep’s territory could be based on geography, industry, potential deal size, or product/service line, creating more specialization for better results. Our six-step process on proper sales territory management is an excellent resource for segmenting, creating, and assigning sales territories.

This section of the business plan is also a prime spot for individually setting sales quotas for each rep or team needed to hit your organizational sales goals. Sales quotas should be a specific KPI for that sales role and be set based on the experience, skill level, and resources of that individual or team. These quotas should also be based on your organizational, department, and team goals and objectives.

10. Monitor Progress & Adjust Accordingly

Once the strategic business plan is in motion, monitor its progress to make any required adjustments. For instance, while your sales operation is running, you may find certain sales tactics are working better than expected, and vice versa. Your sales goal template should account for using that tactic more, as well as any new sales tools, budgetary changes, new roles, and possibly even a new sales goal.

As in the earlier example, if you found that cold calling was significantly more effective than emailing, reduce or abandon the email method in favor of cold calling. You could also invest in sales tools especially useful for cold calling, such as power dialing using a voice-over-internet-protocol (VoIP) phone system, or hire additional staff to place calls. All of these will be part of your updated business plan.

Pro tip: Focusing on the big picture by creating, executing, and adjusting a strategic business plan is one of the most critical traits of an effective sales leader. For more insights on what it means to be a sales leader and how to become one, check out our ultimate guide to sales leadership .

Examples of Other Free Small Business Sales Plan Templates

Apart from our free downloadable sales strategy template, other providers have shared their version of a free strategic sales plan examples. Click on our picks below to see if these templates fit your business process better:

HubSpot’s free sales planning template helps users outline their company’s sales strategy. It contains sections found in most sales plans, as well as prompts for you to fill out your company’s tactics and information. These include company history and mission, team structure, target market, tools and software used, positioning, market strategy, action plan, goals, and budget.

HubSpot sales plan template

HubSpot sales strategy template (Source: HubSpot )

HubSpot’s sales plan template with the mission, vision, and story of the company

HubSpot’s sales goals template with the mission, vision, and story of the company (Source: HubSpot )

Visit HubSpot

Asana’s free sales plan template helps organizations analyze their current sales process, establish their sales objectives, identify success metrics, and plan actionable steps. The sales business plan template is embedded within Asana’s platform, automatically integrating aspects such as goals and measuring them against results or sales performance.

Asana sales plan template

Asana sales plan example (Source: Asana )

Visit Asana

Sales Planning Frequently Asked Questions (FAQs)

What is sales planning.

Sales planning is creating a document that outlines your sales strategy, objectives, target audience, potential obstacles, and tools to achieve goals within a specified period. This may include your daily, monthly, quarterly, yearly, and long-term revenue objectives.

What is included in a sales plan?

A sales strategy plan template typically includes the following key elements:

  • Target customers, accounts, or verticals
  • Stock-keeping units (SKUs)
  • Revenue targets or forecasts
  • Strategies and tactics
  • Pricing and promotions
  • Deadlines and directly responsible individuals (DRIs)
  • Team structure and coordination
  • Market conditions

What are the different types of strategic sales planning?

The type of strategic planning for sales that you choose for your team ultimately depends on different factors. These include your revenue goals, available resources, the ability and bandwidth of your sales team, and your personal commitment to your plans. Once you have determined the details of these factors, you can choose from these types of strategic sales planning:

  • Revenue-based sales action plan template: This is ideal for teams aiming for a specific revenue goal. It focuses on in-depth sales forecasting, improvement of conversion rates, and closing more deals.
  • Sales business plan based on the target market: This plan is best for businesses that cater to several markets that are different from each other. In this situation, you must create separate sales goal templates for enterprise companies and small businesses.
  • Sales goals plan: This focuses on other goals such as hiring, onboarding, sales training plans, or sales activity implementation.
  • New product sales business plan: This plan is developed for the launch and continued promotion of a new product.

Bottom Line

While any business can set bold sales goals, creating a sales plan outlines how your team will achieve them. By following the best practices and 10-step process laid out above, your sales goal template defines what your sales process will look like. It will help establish baselines for accountability and identify optimal strategies, tactics, and the tools needed to make your team as efficient as possible.

About the Author

Jillian Ilao

Jillian Ilao

Jill is a sales and customer service expert at Fit Small Business. Prior to joining the company, she has worked and produced marketing content for various small businesses and entrepreneurs from different markets, including Australia, the United Kingdom, the United States, and Singapore. She has extensive writing experience and has covered topics on business, lifestyle, finance, education, and technology.

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Nissan launches The Arc business plan to drive value and enhance competitiveness and profitability

Nissan launches The Arc business plan

March 25, 2024

  • Nissan targets additional 1-million-unit sales compared to fiscal year 2023 and operating profit margin of more than 6% by end of fiscal year 2026
  • 30 new models to be launched by fiscal year 2026, of which 16 will be electrified
  • 60% of internal combustion engine (ICE) passenger-vehicle models to be refreshed by fiscal year 2026
  • EV competitiveness to be enhanced by reducing cost of next-generation EVs by 30% and achieving EV and ICE vehicle cost parity by fiscal year 2030
  • Significant next-generation EV cost reduction to be achieved through grouped “family” development, with vehicle production under the approach starting in fiscal year 2027
  • Strategic partnerships expanded into technology, product portfolio and software services
  • Dividends and buybacks to target total shareholder return of more than 30%
  • New business ventures to unlock a potential 2.5 trillion yen in additional revenues by fiscal year 2030
  • Significant next-generation EV cost reduction to be achieved through grouped “family” development, with vehicle production under the approach starting in fiscal year 2027

YOKOHAMA, Japan: Nissan Motor Co., Ltd, today launched The Arc, its new business plan to drive value and strengthen competitiveness. The plan is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use of strategic partnerships to increase global unit sales and improve profitability.

The plan is positioned as a bridge between the Nissan NEXT business transformation plan running from fiscal* 2020 through fiscal 2023 and Nissan Ambition 2030 , the company’s long-term vision. The new plan is split into mid-term imperatives for fiscal years 2024 through 2026, and mid-long-term actions to be carried out through 2030.

Nissan President and Chief Executive Officer Makoto Uchida said: “The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”

Under the two-part plan, Nissan will first take actions to ensure volume growth through a tailored regional strategy and prepare for an accelerated transition to EVs, supported by a balanced electrified/ICE product portfolio, volume growth in major markets and financial discipline. Through these initiatives Nissan aims to lift annual sales by 1 million units and increase its operating profit margin to more than 6%, both by the end of fiscal year 2026. This will pave the way for the second part of the plan aimed to enable the EV transition and realize long-term profitable growth, supported by smart partnerships, enhanced EV competitiveness, differentiated innovations and new revenue streams. By fiscal year 2030, Nissan sees a revenue potential of 2.5 trillion yen from new business opportunities.

Balanced product portfolio

Nissan plans to launch 30 new models over the next three years, of which 16 will be electrified, and 14 will be ICE models, to meet the diversified customer needs in markets where the pace of electrification differs. Nissan plans to launch a total of 34 electrified models from fiscal year 2024 and 2030 to cover all segments, with the model mix of electrified vehicles expected to account for 40% globally by fiscal year 2026 and rise to 60% by the end of the decade.

Ensuring market growth through a tailored regional strategy

In key regions and markets, Nissan’s actions by fiscal year 2026 (unless otherwise indicated) include:

  • Increase across-region sales by 330,000 units (in fiscal year 2026 and compared to fiscal year 2023) and invest 200 million USD in integrated customer experience in the U.S.
  • In the U.S. and Canada: Launch seven all-new models
  • In the U.S.: Refresh 78% of passenger vehicle line-up for Nissan brand and launch e-POWER and plug-in hybrid models
  • Refresh 73% of Nissan-brand models and launch eight new-energy vehicles (NEVs), including four Nissan-branded models
  • Target 1-million-unit sales in fiscal year 2026, representing an increase of 200,000 units
  • Start vehicle exports in 2025; Aim for 100,000 unit level
  • Continue to optimize production capacity with local partners
  • Refresh 80% of passenger model line-up, launching five all-new models
  • Achieve a 70% electrified level in passenger vehicle line-up
  • Increase sales by 90,000 units (compared to fiscal year 2023) to 600,000 units in fiscal year 2026

Africa, Middle East, India, Europe and Oceania:

  • Increase across-region sales units by 300,000 units (in fiscal year 2026 and compared to fiscal year 2023)
  • In Europe: Launch six all-new models; achieve 40% EV passenger-vehicle sales mix
  • In the Middle East: Launch five all-new SUVs
  • In India: Launch three all-new models and become a hub for exports, at a level of 100,000 units
  • In Oceania: Launch a 1-ton pickup and introduce a C crossover EV
  • In Africa: Launch two all-new SUVs and expand A-segment ICE vehicle

EV competitiveness

The product offensive will be supported by new development and manufacturing approaches aimed to make EVs more affordable and increase profitability. By developing EVs in families, integrating powertrains, utilizing next-generation modular manufacturing, group sourcing, and battery innovations, Nissan aims to reduce the cost of next-generation EVs by 30% (when compared to the current model Ariya crossover) and achieve cost-parity between EVs and ICE models by fiscal year 2030.

In the area of family development alone, the cost of subsequent vehicles – those developed based on the main vehicle in the family – can be reduced by 50%, the variation of trim parts reduced by 70% and development lead time shortened by four months. By adopting modular manufacturing, the vehicle production line will be shortened, reducing the production time per vehicle by 20%.

Under the Arc plan, more plants in Japan and overseas will adopt the Nissan Intelligent Factory concept, with the Oppama and Nissan Motor Kyushu plants in Japan, the Sunderland Plant in the UK and Canton and Smyrna plants in the U.S. starting the adoption from fiscal year 2026 through 2030. Meanwhile the EV36Zero production approach will be extended from Sunderland in the UK to plants including Canton, Decherd and Smyrna in the U.S., and Tochigi and Kyushu in Japan from fiscal year 2025 through 2028.

New technologies

The plan includes proposals to accelerate the evolution of vehicle intelligence technologies such as next-generation ProPILOT driver-assistance system, which realize door-to-door autonomous driving technology from on-highway to off-highway, private premises, and parking.

Nissan will offer enhanced NCM li-ion, LFP and all solid-state batteries to provide diversified EVs to meet different customer needs. Nissan will significantly enhance NCM li-ion batteries, reducing quick-charging time by 50% and increasing energy density by 50% compared to the Ariya. LFP batteries, to be developed and produced in Japan, will be launched that will reduce cost by 30% compared to the Sakura EV minivehicle. New EVs with enhanced NCM li-ion, LFP and all-solid-state batteries will be launched in fiscal year 2028.

Strategic partnerships

Nissan will harness strategic partnerships to stay competitive and offer a global portfolio of products and technology. Nissan will continue to leverage the alliance with Renault and Mitsubishi Motors in Europe, LATAM, ASEAN and India. In China, Nissan will fully utilize its local assets to meet the needs of China and beyond; and explore new partnerships in Japan and the U.S. Batteries will be developed and sourced with partners to bring 135 gigawatt hours of global capacity.

Financial discipline to deliver resilient, profitable performance

Underpinning the plan is firm financial discipline, enabling stable CAPEX and R&D investment ratio versus net revenue of between 7% to 8% excluding battery capacity investment. Additionally, Nissan plans to invest more than 400 billion yen in battery capacity. Meanwhile, investment in electrification will increase progressively, becoming more than 70% by fiscal year 2026.

Managing these investments is aimed to allow delivering benefits to all stakeholders, with Nissan maintaining positive free cash flow before M&A – even after electrification investments. This is to secure total shareholder return at more than 30%. Nissan aims to maintain net cash at a healthy level of 1 trillion yen throughout the Arc plan period.

“Under this comprehensive plan we will enhance Nissan’s competitiveness and achieve sustainable profitability,” added Uchida. “Nissan is confident that it has what it takes to properly execute this plan, which will provide us with the firm foundation we need to bridge to our Nissan Ambition 2030 vision.”

*Nissan Motor Co., Ltd. fiscal years run from April 1 through March 31

Contact [email protected]

For more information about our products, services and commitment to sustainable mobility, visit . You can also follow us on Facebook , Instagram , X and LinkedIn and see all our latest videos on YouTube .

  • Press release - Nissan launches The Arc business plan to drive value and enhance competitiveness and profitability.pdf (116 KB)
  • 2024 03 25 Nissan launches The Arc business plan - Presentation Slides_EN.pdf (79.26 MB)

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Moscow-City – The Moscow International Business Center

  • 3 years ago

The Moscow Intenational Business Center

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

  • 1 How It All Began
  • 2.1 Moscow-City Central Core
  • 2.2 Tower 2000
  • 2.3 Evolution Tower
  • 2.4 Imperia Tower
  • 2.5 Moscow Tower and St. Petersburg Tower
  • 2.6 Steel Peak Tower
  • 2.7 Federation Tower
  • 2.8 Mercury City Tower
  • 2.9 OKO Tower Complex
  • 3.1 Afimall City Shopping Center
  • 3.2 Bagration Bridge
  • 3.3 Expocentre Fairgrounds
  • 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

  • Moscow-City Central Core;
  • Tower 2000;
  • Evolution Tower;
  • Imperia Tower;
  • City of Capitals (Moscow Tower and St. Petersburg Tower);
  • Steel Peak Tower;
  • Federation Tower;
  • Mercury City Tower;
  • OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

  • The Afimall City Shopping Center;
  • The Bagration Bridge with two galleries and a shopping arcade;
  • The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

  • Retail brand stores;
  • Exhibitions;
  • Game rooms;
  • and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

  • Favorable location;
  • Convenient transportation links;
  • Well-developed infrastructure;
  • High safety level;
  • Efficient architecture;
  • Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.


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The 10 most in-demand remote jobs paying over $100,000 that companies are hiring for right now


Remote jobs are getting harder to come by. 

As of December 2023, remote jobs made up  less than 10%  of postings advertised on LinkedIn, down from a high of 20.6% in March 2022 — even though close to half of jobseekers prefer remote roles.

The good news for remote jobseekers is that some industries are still hiring for roles that can be done from home, and many come with six-figure salaries.

To examine where remote hiring is happening the most for high-paying jobs, FlexJobs identified the top 10 occupations with the highest number of remote job openings on their site between January and March 2024 that pay more than $100,000. 

The top industries offering ample remote work opportunities with six-figure salaries include tech, marketing and project management, per FlexJobs data provided to CNBC Make It .

With that in mind, here are some in-demand, high-paying remote jobs that can earn you a salary of $100,000 or more, according to data from FlexJobs and Payscale: 

1. Senior software engineer

Average salary: $126,956

2. Product manager

Average salary: $106,525

3. Senior product designer

Average salary: $128,618

4. Senior product marketing manager

Average salary: $135,558

5. Engineering manager

Average salary: $121,560

6. Senior DevOps engineer

Average salary: $129,515

7. Senior data engineer

Average salary: $128,783

8. Senior project manager

Average salary: $104,496

9. Regional sales director

Average salary: $109,268

10. Senior machine learning engineer

Average salary: $155,722

Some of the fastest-growing remote jobs are in STEM fields (engineering, product design, data science), which have seen steady remote job growth in the past year despite recent layoffs in the tech sector, says Toni Frana, FlexJobs' lead career expert. 

"We've seen some pretty dramatic changes over the last year with the introduction and adoption of various AI technologies," she adds. "Organizations across different industries need tech talent that can help them innovate and keep pace with the quick-changing landscape, and hiring remotely helps them expand their applicant pool."

While several of the most in-demand remote jobs are senior-level positions, there are some intermediate and entry-level remote roles companies have been increasingly hiring for in recent months, including account executives, customer service representatives and staff accountants, Frana points out, citing FlexJobs internal data.

If you're looking to land a high-paying remote job, Frana recommends tailoring your search around different keywords (for example: "work from home," "virtual," "telecommute" or "flexible"). Pair these keywords with related job titles or skill sets (for example: "virtual project manager"). 

You should also consider updating your technical skills . Frana says remote employers are eager to hire candidates who can "quickly adapt" to new technologies, whether it's an AI tool or new data analytics software, and use these tools to work more efficiently. She recommends checking out YouTube tutorials on different tools, or considering an online certificate program.

Frana adds: "Any technical skill you can highlight on your resume will be highly valuable to employers as the remote work landscape continues to evolve."

Want to land your dream job in 2024?  Take  CNBC's new online course How to Ace Your Job Interview  to learn what hiring managers are really looking for, body language techniques, what to say and not to say, and the best way to talk about pay. CNBC Make It readers can save 25% with discount code 25OFF.

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Moscow's High Rise Bohemia: The International Business District With No Business

regional sales business plan

  • Written by Dario Goodwin
  • Published on March 17, 2015

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

regional sales business plan

As one might expect from a project of this sheer ambition, Moskva-City has a troubled past. The economic crash in 2008 hit Russia hard enough to evict the previous Mayor of Moscow , Yuri Luzhkov, who had been a cheerleader for the district, and replace him with the considerably more austere Sergei Sobyanin, who famously declared that the whole idea was an “urban planning mistake.” But as recently as 2013, the Wall Street Journal was triumphantly claiming that Moskva-City had risen from the dead, citing 80% occupancy rates and glowing quotes from industry insiders claiming that Moskva-City was the "place to be." Driven by record highs in oil prices, Moscow looked poised to become the next Dubai .

Instead, Moscow is now in the grip of an economic winter prompted by western sanctions and drops in the price of oil. The large financial groupings that Moskva-City was meant to shelter have been warned off by their inability to issue credit to international markets, for example - but Moskva-City isn’t just an Empire State Building left empty by the Great Depression.

A fundamental problem that is holding Moskva back compared to the rest of Moscow is the simple fact that currently, getting to Moskva-City is nigh-on impossible at peak hours. Moscow has long been plagued with transport problems, ever since the government failed to match the dramatic expansion of the city with a dramatic expansion of the transport system after the Second World War. Despite being only 2.5 miles from the Kremlin , Moskva-City is only just inside the ring road that bounds the city center and which acts as the only real transport link to it (and as a result, is clogged by construction vehicles.) A railway and metro hub has been finished, but so far only runs a one-stop shuttle service to the closest Metro station that is actually integrated with the rest of Moscow Metro. The isolation of the outer districts is a large, negative part of the Moscow psyche, and it’s not surprising that this is driving away the globetrotting financial elite this project was meant to attract.

regional sales business plan

The project is managed by architectural practice No.6, which is a constituent part of the large Moscow based practice Mosproject-2 , which is itself a public corporation headed up by Mikhail Vasilyevich Posokhin, who is apparently the “People’s Architect of Russia.” Despite all this state involvement, the project has still managed to become bogged down in bureaucratic infighting - each lot is managed and developed individually, which has led to developers competing for occupants by slashing rates.

Much has been written about the way modern financial districts and towers that inhabit them can be unwelcoming, forbidding or even hostile by design, but the skyscrapers of Moskva-City seem even less friendly than usual. The site - a former stone quarry, chosen out of necessity as the only place in the city center where a new district could be plausibly constructed - is isolated both physically and visually, leaving the cluster a stark anomaly on the city skyline. Even the names seem more imposing than optimistic now: Imperia, City of Capitals , Steel Peak.

regional sales business plan

The Mercury City Tower , so far the tallest completed building on the site, is officially “a strong reference to Russian constructivism, [which] gives the tower a strong vertical thrust similar to the one found in New York's Chrysler building .” It would be easy to criticize the Mercury City Tower for picking ‘inspirations’ that are so totally opposed to each other - The Chrysler building the defining emblem of American pre-crash confidence and Constructivism created with the express purpose (especially architecturally) of extending the Bolshevik revolution into a social revolution - but the way they smash those two inspirations together is almost beautifully ironic.

regional sales business plan

Even though the High Level Hostel is less an asset to a financial district than it is a PR problem, it’s been a huge success since opening in September, already ranked 27th out of 766 hostels in Moscow by TripAdvisor. According to the management agency for Moskva-City , 58% of the new occupant signings this year have been non-financial, including a number of small to medium size businesses. Other areas of office space have been occupied by a restaurant and a culinary school, while another space has been redeveloped into a 6,000 seat theater.

While Moskva-City is failing to be a financial district that could take on the world, it’s inadvertently becoming a humanized space catering to the very groups that the Russian economic miracle left behind. Taking advantage of rents lower than the rest of Moscow , the world class facilities and the sheer desperation of the developers, the humanization of Moskva-City could well create the world’s first high-rise bohemia.

regional sales business plan

Of course, these are not spaces designed for a community, or even for people: these are spaces designed for money, and there’s little scope for changing something that seems so baked into the design of Moskva-City . The High Level Hostel is trading off of the irony of being a hostel in a banking tower, but it’s perfectly possible that at some point people will no longer find this joke funny (especially in a building that seems hostile to the very idea of humor). The isolation of Moskva, even though it allowed this community to spring up in the first place, is just as detrimental to a humanized district as it is to a financial one: even bohemians need to move around the city, or the district risks becoming a black-spot instead of a hot-spot.

Moskva-City’s isolation won’t last forever. The end of construction will open the roads up to traffic, and plans to properly integrate the spur lines of the Metro in this area into the wider system are well under way. The integration of the district will inevitably push up rents, and the Russian economy will eventually boom once again. When that happens, Moskva-City is prime territory to be reconquered by the giants of international finance, and it seems unlikely that the municipal or national governments would want to step in to protect this accidental district. For now, though, the towers capture perfectly this moment of Russia ’s schizophrenic understanding of its place in the world.

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Pullman-Moscow Regional Airport Plans Major Expansion

“The Moscow and Pullman area is very resilient,” Kevin Mulcaster, consultant with Mead and Hunt for the Pullman-Moscow Regional Airport said.

At an open house exhibit on Thursday night at the Best Western University Plus Inn in Moscow, the Pullman-Moscow Regional Airport (PMRA) showcased plans to open a new airport terminal by the winter of 2023.

The new terminal will feature a multi-level building, more parking, a welcome center representative of the Palouse, allow for more expansion in the future, improve employment, encourage education and tourism and allow for the possible addition of more airlines to service the area. It will also mitigate the undersized security in the existing terminal and will have enough space to accommodate a larger passenger demand.

The whole project is estimated to total 49.2 million dollars. The PMRA has received 42 million dollars in federal funding from the CARES Act funding and the FAA AIP Program for the completion of the new terminal.

regional sales business plan

With the recent completion of the runway realignment program in 2019, the airport has decided that Pullman, Moscow and the surrounding areas on the Palouse have outgrown the existing PMRA terminal, which was built in 1990, due to exponential passenger growth. In 2009, they enplaned 30,128 passengers and in 2019 they enplaned 70,061 passengers.

With plans for construction to start on the new terminal this year and be completed by the end of 2023, the project will extend over two years.

Damon Smith, also a consultant with Mead and Hunt, explained that this project has been long in the making.

“We started talking about the need 10 years ago,” Smith said.

Smith said that the new terminal will serve not only Moscow, Pullman and the surrounding areas, but will be supported by local and out-of-town business people and majorly facilitate the travel of Washington State University and the University of Idaho athletic teams.

regional sales business plan

Due to COVID-19, the PMRA went from its normal four to five round trips to Seattle per day to three. Although their travel rates dipped, they expect their regular travel to be back to normal by 2023 when the new terminal opens. 

Mulcaster explained that when they started to plan the new terminal in the midst of COVID-19, they looked at the attacks on Sept. 9, 2001 and the great recession in 2008 in relation to the Palouse and surrounding communities. He said that Moscow and Pullman recovered much faster than the rest of the nation after those events. Because of the community’s history of bouncing back after these two historical events, Mulcaster said they are confident that the community will do the same again after COVID-19, leading to future growth for the airport.

In addition, a statement on the PMRA website explained that all indicators point to growth for the airport.

“This growth is attributed to the continued economic growth of the region, the improved all-weather reliability of the Airport resulting from the runway realignment program, the anticipated addition of twice daily non-stop jet service to Denver, and potential for additional destinations being added to other Northwest cities,” the statement said.

To find more details, visit

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Anna Hadfield

Anna Hadfield is a sophomore at the University of Idaho majoring in journalism and minoring in communications. She arrived in Moscow from Alaska in 2019 and is excited to serve the Moscow community and Palouse!

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Moscow International Business Centre (MIBC)

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is

Estimated Investment

$12 billion

Construction Started

Moscow, Russia

Project Type

Business complex (city within a city)

CITY JSC, Moscow City Government

regional sales business plan

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is on an old urban area near the river embankment. The goal of the project is to create a new business district within the city.

The whole complex is to be built on a 100ha site (divided into 30 plots) designated for new development on the Krasnopresnenskaya embankment. The management company for the project is CITY Joint Stock Company (CITY JSC), a company first set up in 1992 as a collaboration between the Russian government and private investors.

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The project was first launched in the early 1990s but has been stalled for much of the last 10 years due to a lack of investment. In 2003 the project started to attract investment again and has been gaining momentum ever since.


The first major building constructed in the MIBC project on Plot 1 was the Bagration Bridge (pedestrian bridge) and mall, completed in 1999. The second project was the Tower 2000 office complex, a multi-use business complex begun in 1996 and completed in 2001. The building is 106m high and has 30 storeys above ground and four storeys below. The total floor area of the complex is 60,000m².

The underground area contains parking garages, restaurants, retail areas and a fitness centre. Floors 3–15 and 17–26 are business offices while floors 8 and 27 have a media centre, large exhibition hall and piano bar.

The business areas are served by structured cable network, fibre optic cable, satellite broadcasting, Wi Fi and ADSL Internet access, automatic digital telephone exchange with integration of services, local broadcasting system, municipal broadcasting network, electric timing system, data collection and processing system, audio and video systems, simultaneous interpreting system, conference system, video projection system and security systems including biometric access control and a monitoring system.

The tower also has a central air conditioning system, auxiliary exhaust ventilation system, cooler and heat supply systems, Uninterruptible Power Supply system (UPS), automatic fire security system, automatic volumetric fire-fighting system, sprinkler system and automatic smoke removal system.

The general contractor for the tower was Promstroytechnologia-M Company Ltd. The facade of the tower, which is made of glass and structured concrete, was constructed by Transwall Technology. The tower is equipped with 17 computerised rapid elevators, supplied and installed by Schindler Aufzuege AG, and an outer panoramic elevator, supplied and installed by Kone Lifts. The exterior lighting equipment was supplied and installed by Thorn.


The sites designated by plots 2 and 3 are now to be developed as the Moscow Wedding Palace and City Square. This will include a city square, an underground retail complex and a 14 storey multipurpose complex, which will include the Wedding Palace, banquet halls, restaurants, shops and a hotel.

The developer is Capital City Developments. The architect is Mosproject – 2. The construction started in 2005 and is scheduled to be complete by the end of 2007.


The Aquapark leisure complex was started in 2002 and was completed in 2005. The site occupies a 1.74ha area adjacent to Krasnopresnenskaya embankment. It includes:

  • Complex of swimming pools, water mountains and leisure attractions, restaurants and cafes and retail areas (24,352m²)
  • Five-star, 30-storey hotel complex (54,640m²) built on a six-storey podium containing retail areas, restaurants and nightclubs
  • Parking to accommodate 425 vehicles (13,050m²)
  • The aqua park will be connected with a mooring on the Moscva River

The developer of the complex was Aqua-City Palas Company Ltd. The project required an estimated investment of $230 million. The general contractor was Liard Stroy Ltd and the designers were Mosproekt-2 of Russia and Tkhomesto Engineering of Finland.


A large underground complex containing the central core of the MIBC, an underground mall and two metro stations is located on these plots. Construction started in late 2001 on the 5.1ha site and was completed in mid-2004. The complex has a total floor area of 150,000m² and includes:

  • 35,000m² shopping mall
  • 20,000m² multi-purpose performance complex
  • 10,000m² dancing complex
  • 15,500m² sports and leisure complex
  • 30,000m² ‘Wonderful World of Entertainment’ theme park
  • 7,000m² restaurant complex
  • 30,000m² hotel

The complex developer was CITY JSC and the designers were Mosproekt-2. The construction engineers were Bovis Europe and Jones Lang Lassale of the UK.


This project involves the construction of two connected tower blocks and a dome. The towers will be of 73 and 62 storeys high, with a 16-storey domed building containing an atrium. Connecting the buildings will be a podium building with three storeys above ground and 4–6 below ground.

The lower levels of each tower will be for office space (200,000m²), while the upper levels (above 80m) will be residential and the dome will be used as a retail area. The investment for the project is $250 million.

The developer is Capital Group; the construction engineers are Bouygues Construction and the architects are Erick van Egeraat Associated Architects of Holland. Construction has been underway since 2005 and the project is scheduled for completion in mid-2007.


This project involves the construction of a new office and apartment complex consisting of three A-Class buildings 16 (86m), 27 (135m) and 52 (250m) storeys high, with a total floor area of 220,000m². The construction began in mid-2003 on the 2.55ha site with the smallest of the three buildings.

The first building was completed in autumn 2004. Enka, a Turkish construction company , is carrying out the development and construction. Enka has invested a total of $150 million so far. Work is continuing on the other two buildings with completion expected in 2007.


The major project on these plots will be a 300m, 75-storey, mixed-use tower block with over 204,000m² of floor space. The facilities will include commercial and government offices, residential areas, retail space, leisure and health centres and a four-star hotel.

Offices will occupy the floors 4–45, while apartments are on floors 48–66. The building was designed as a two-tier skyscraper, 30 floors in the first tier and 37 in the second one. The second floor of the building will be occupied by a casino. The 47th floor will be occupied by a gymnasium.

The designers for the project are Swanke Hayden Connell Architects and the investors are Techinvest, who are investing $270 million. The contractors for the construction are Summa, a Turkish development company. Groundwork was carried out by Kaskatas. Construction on the building started in the third quarter of 2004 with completion scheduled for late 2006.


The Federatsiya (Federation) office complex is to consist of two towers, one 57 storeys high and the other 87 storeys (345m), and a podium. The 87-storey tower will hold offices and the 57-storey tower will include residential apartments and a hotel. The total floor area of the complex will be 240,000m².

The podium will have three to five levels and 30,000m² of floor space and will contain retail areas, banking facilities, cafes, restaurants and leisure facilities. The complex will have 14 lifts built between the two towers, including four ‘Shuttle’ round-observation lifts.

Stroimontage and NIKoil Financial Group will invest more than $500 million in the project. The architects for the project are P Schweger, S Tchoban and A Asadov of Germany. Stroimontage is the general contractor for the project. Construction started in April 2004 and the complex is scheduled for completion by 2008.


Plots 2 and 3 are owned by the Moscow City Government and original plans were for the new City Hall and Dumas (Parliament) buildings to be located there. However, these buildings will now occupy Plot 15.

The construction on Plot 15 consists of four 70-storey interconnected 308.4m buildings. The project started in November 2005 and will be finished by the end of 2007.

It is expected that all government administration will be accumulated in the new complex to provide better organisation, allowing the buildings currently in use to be sold.

The four skyscrapers will be connected by several two storey bridges between towers and eight storey bridges at the top. The highest bridges will be built in shape of letter ‘M’ for ‘Moscow’.


Plans for a 600m-tall tower to be built in Moscow to designs by British architect Sir Norman Foster were released in March 2006. ST Towers is the developer behind the project and is part of the ST Group.

The Russia Tower will be more than 50% higher than the Empire State Building and is to be built within the Moskva-City development on Plot 16 near the site’s border with the Third Ring Road. It will overshadow the 430m Federation Tower under construction at Moskva-City, which developers say will be the tallest building in Europe when it is completed in 2008.

The 420,000m² tower is a striking design comprising three blade-like structures arranged in a trefoil-like plan around a central core and tapering sharply toward the top, with part of the steel structure exposed on the outside like an exoskeleton.

Described by the architect as a vertical city, the tower is to house parking and retail space on nine underground levels, a public ice rink on the first floor under a spacious, pyramidal atrium, a hotel with serviced apartments above, 24 floors of office, high-end apartments on the top levels and a public observation deck at the very top. The resident population of the tower could be 25,000.

The Russia Tower is billed as an environmentally friendly project, maximizing natural ventilation and lighting, with solar cells, the collection of rainwater and snow to reduce water demand and the recycling of energy between areas with varying levels of demand. In addition, atria several floors high are to be spaced throughout the building’s central core and decorated with plants, providing the luxury apartments on the upper floors with private gardens in the sky.

The construction of the tower is expected to cost about $1.5 billion; of this about $150 million to $200 million would be supplied by ST Towers. Plans for the tower have been approved and it should be finished by about 2010. Construction has not yet started.


The multipurpose complex will include two towers (80 and 78 floors), with a common underground space for parking. The high tower will contain office premises and the second tower will be a hotel.

The complex will also contain a roof-top restaurant with a panoramic view, cafes and bars, conference halls and billiard club. The architect is Skidmore, Owinds, and Merrill LLP. No dates have yet been announced.


An office complex is being developed on this plot by ZAO Severnaya Bashnya. The Northern Towers will consist of three buildings – two 12-storey and one 29-storey. These will contain 135,000m² of floor space.

The architect is Project Institute 2 and the construction engineer is Bau Holding Strabag AG (Austria). Interior design in the building will be carried out by ABD Limited, and legal services with regard to lease documents are provided by PricewaterhouseCoopers.

The first phase of Northern Tower is scheduled for shell and core delivery by the fourth quarter of 2006. The marketing and leasing campaign has already started. Raiffeisenbank has agreed to become the first tenant of the complex.

Northern Tower will feature spectacular atriums, prime office premises and a multi-level parking for 688 cars. There will also be a multi-functional conference hall for up to 200 people, banking premises, restaurants and cafes, a fitness centre with a swimming pool operated by Reebok, a professional dental clinic and a beauty parlour.


The power supply for the new MIBC has been a subject of much contention among foreign investors. The complex requires an efficient power distribution system operating at 20kV rather than the more typical 10kV.

CITY JSC and power supplier Mosenergo JSC put forward a proposal in 1999 to the Moscow City Government to develop a new power network for the MIBC, mini-metro, metro junction core, Eurostation and Sheremetyevo-Moscow Rapid Transit System.

The power and heat supply for the MIBC will be provided from three sources: the Mosenergo power station ‘SS-CITY-1’; the district heat and power station ‘Krasnya Prsnya’; and the MIBC power plant on Plot 7A, which entered its first phase of construction in 2002–2003 and is now well into its second phase with completion expected in 2006.

Having established the power supply sources, the next part of the project was the bulk power and distribution network to support the MIBC. Phase 1 of the MIBC power plant has seen the construction of a Gas Turbine Unit (GTU) and Heat and Power Plant (HPP) with a capacity of 50MW and a substation with two transformers for 110V from 20kV and 110V from 10kV and two 63MVA distribution units. The next phase will see an increase of capacity up to 100MW.

The developers of the power plant are CITY JSC and CITY-ENERGO Company Ltd. The contractors for the project are Liard-Stroy Ltd and the designers of the plant were Mosproekt-2 and VNIPI Energoprom.


The Moscow–Sheremetyevo line is the first phase of the RTS to connect the three satellite airports to the centre of Moscow. This first line, 34.3km in length, will provide interconnectivity between the airport, regional centres and urban junctions and also interconnect with the existing municipal transport system. The project was started in 2001 and eight stations were planned. This stage is now complete.

The developer for the RTS is CITY JSC in collaboration with the City of Moscow; the designer is SNC Lavalin of Canada. The Phase 2 section of the project to extend the line to cover Vnukovo Airport was started in 2004 and is now nearing completion (scheduled to open in 2007).

The RTS development not only concerns rail links to the new commerical centre of Moscow but it is also a development in its own right. The Plot 11 development will include the construction of the new Moscow transport terminal uniting the RTS, three lines of the underground and the intercity bus terminal.

The complex will include transport stations with waiting rooms, boarding areas for VIPs, a hall of customs inspection, left-luggage offices, a 342 room hotel and ticket offices.

For this section of the development Citer Invest B.V. of the Netherlands is the developer, Behnish and Behnish Architekten of Germany are the architects. The investment is $200 million and construction is underway with an expected completion in 2007.


A mini-metro line was also constructed to provide transportation within the MIBC and to connect with the historical centre of Moscow. There are three stations, one constructed in Phase 1 of the project and two in Phase 2. The three stations are Dorogomilovskaya, International and Moscow – City.

The length of the line is 5.85km. The engineering and transport contractors were Metrogiprotrans JSC. The line along with the International and Moscow – City stations came into operation in September 2005.

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Japan approves plan to sell fighter jets to other nations in latest break from pacifist principles

T OKYO (AP) — Japan’s Cabinet on Tuesday approved a plan to sell future next-generation fighter jets that it’s developing with Britain and Italy to other countries, in the latest move away from the country’s postwar pacifist principles.

The contentious decision to allow international arms sales is expected to help secure Japan’s role in the joint fighter jet project and part of a move to build up the Japanese arms industry and bolster its role in global security.

The Cabinet also endorsed a revision to Japan’s arms equipment and technology transfer guidelines to allow coproduced lethal weapons to be sold to countries other than the partners.

Chief Cabinet Secretary Yoshimasa Hayashi said the changes are necessary given Japan's security environment, but stressed that Japan's pacifist principles remain unchanged.

“In order to achieve a fighter aircraft that meets the necessary performance and to avoid jeopardizing the defense of Japan, it is necessary to transfer finished products from Japan to countries other than partner countries,” Hayashi told reporters, adding that Tokyo will follow a strict approval process for jet sales. “We have clearly demonstrated that we will continue to adhere to our basic philosophy as a peaceful nation,” he said.

Japan has long restricted arms exports under the country’s pacifist constitution, but has rapidly taken steps to deregulate amid rising regional and global tensions, especially from nearby China.

The decision on jets will allow Japan to export lethal weapons it coproduces to other countries for the first time.

Japan is working with Italy and the U.K. to develop an advanced fighter jet to replace its aging fleet of American-designed F-2 fighters, and the Eurofighter Typhoons used by the U.K. and Italian militaries.

Japan, which was previously working on a homegrown design to be called the F-X, agreed in December 2022 to merge its effort with a British-Italian program called the Tempest. for deployment in 2035. The joint project, known as the Global Combat Air Program or GCAP, is based in the U.K.

Japan hopes the new plane will offer advanced capabilities Japan needs amid growing tensions in the region, giving it a technological edge against regional rivals China and Russia.

Because of its wartime past as aggressor and the devastation that followed its defeat in World War II, Japan adopted a constitution that limits its military to self-defense. The country long maintained a strict policy to limit transfers of military equipment and technology and ban all exports of lethal weapons.

Opponents have criticized Prime Minister Fumio Kishida’s government for committing to the fighter jet project without providing an explanation to the public or seeking approval for the major policy change.

To address such concerns, the government is limiting exports of codeveloped lethal weapons to the jet for now, and has promised that no sales will be made for use in active wars.

The government also assured that the revised guideline for the time being only applies to the jet and that it would require Cabinet approval to do so. Potential purchasers will be also limited to the 15 countries that Japan has signed defense partnership and equipment transfer deals with.

Recent polls suggest that public opinion is divided on the plan.

In 2014, Japan began to export some nonlethal military supplies, and in a latest move last December, it approved a change that would allow sales of 80 lethal weapons and components that it manufactures under licenses from other countries back to the licensors. The change cleared the way for Japan to sell U.S.-designed Patriot missiles to the United States, helping replace munitions that Washington is sending to Ukraine.

In its decision, the Cabinet said that the arms export ban on finished products would hinder efforts to develop the new jet, and limit Japan to a supporting role in the project. Italy and the U.K. are eager to make sales of the jet in order to defray development and manufacturing costs.

Kishida sought Cabinet approval before signing the GCAP agreement in February, but it was delayed by resistance from his junior coalition partner, the Buddhist-backed Komeito party.

The change also comes as Kishida is planning an April state visit to Washington, where he is expected to stress Japan’s readiness to take on a greater role in military and defense industry partnerships.

Exports would also help boost Japan’s defense industry, which historically has catered only to the country’s Self Defense Force, as Kishida seeks to build up the military. Despite its effort over the past decade, the industry has still struggled to draw customers.

Find more of AP's Asia-Pacific coverage at

Japan Fighter Jet

Biden administration revs up plans to transition from gas-powered vehicles to EVs

A parking spot labeled "Electric vehicle charging only" with an EV graphic, in front of two charging stations in a dark lot

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The nation’s slow transition to electric vehicles got a boost Wednesday when the Biden administration announced it had finalized the strongest-ever pollution standards for cars and light trucks.

The Environmental Protection Agency rule, which would begin taking effect with model year 2027, would require car manufacturers to increase sales of electric vehicles while cutting carbon emissions from gasoline-powered vehicles.

EPA Administrator Michael S. Regan said at a news conference that the rule marks the “strongest vehicle pollution technology standard ever finalized in United States history.”

“These technology standards for model years 2027 through 2032 will avoid more than 7 billion tons of carbon pollution,” Regan said. “That’s four times the total carbon pollution from [all] transportation in the year 2021. Cleaner vehicles and lower emissions mean so much to the people across this country.”

Transportation is the largest source of greenhouse gas emissions in the United States, including in California. The new EPA standards would represent a nearly 50% reduction in average projected greenhouse gas emissions levels for light-duty vehicles and a 44% reduction for medium-duty vehicles, the agency said in a statement.

A man in a black T shirt and sunglasses attaches an electric charging pump to his blue Kia EV6 vehicle.

Climate & Environment

Can California pull off the epic transition to EVs? Read our coverage here

California has ambitious climate goals, including a pledge to ban the sale of new gasoline- and diesel-powered cars and light trucks by 2035.

March 29, 2024

The rules are also expected to reduce health-damaging soot emissions from gas cars by more than 95% — a move that could improve air quality in cities like Los Angeles where many homes are near freeways.

In many ways, the federal rule follows the lead of California, which has been a pioneer in efforts to eliminate reliance on gas-powered cars. In 2022, regulators announced they would halt the sale of new gas cars in the state by 2035.

Twelve states and Washington, D.C., have chosen to adhere to California’s more stringent rules. Along with California, the group accounts for roughly 33% of the nation’s new car registrations, according to state officials.

American Lung Assn. President and Chief Executive Harold Wimmer applauded the Biden administration’s move as a “critical step to address climate change and reduce air pollution.” Still, Wimmer said, the EPA has more work to do to reduce emissions, particularly from heavy-duty vehicles including freight trucks and buses.

When soot, or fine particulate matter, is inhaled, the microscopic pollution not only aggravates the lungs and raises the risk of respiratory disease, but it also can travel into the bloodstream, where it can trigger stroke or heart attack.

“Trucks represent a small fraction of total on-road vehicles but generate the greatest share of harmful air pollutants,” Wimmer said. “Reducing emissions from both cars and trucks is critical to improving public health, advancing health equity and addressing climate change.”

The EPA rule does not ban vehicles with internal-combustion engines. While the rule is expected to increase electric vehicle sales nationally, car manufacturers have autonomy in deciding how to meet the reduced emission standards. They could achieve the standards by selling more hybrid cars or improving the efficiency of gas-powered engines.

The final rule also gives car manufacturers more time to phase in pollution limits than the EPA had proposed last year. Under that more ambitious plan, electric vehicles would have accounted for 67% of all new passenger cars sold in the U.S. by 2032.

John Bozzella, president and CEO of the auto manufacturing trade group Alliance for Automotive Innovation, said that while automakers are committed to transitioning to electric vehicles, the pace at which it happens is crucial for those companies.

“Moderating the pace of EV adoption in 2027, 2028, 2029 and 2030 was the right call because it prioritizes more reasonable electrification targets in the next few very critical years of the EV transition,” Bozzella said. “These adjusted EV targets — still a stretch goal — should give the market and supply chains a chance to catch up. It buys some time for more public charging to come online, and the industrial incentives and policies of the Inflation Reduction Act to do their thing.”

News of the EPA rule comes on the heels of an agreement between the California Air Resources Board and vehicle manufacturing giant Stellantis. Under the agreement, the company is to abide by state requirements that zero-emission vehicles account for a growing share of sales in California through 2030, even if the policy is challenged in the courts or by federal action.

PALM SPRINGS , CA - JANUARY 19: Ralph Megna (cq), of Landers, owner of a 2023 Ford F-150 Lightning electric pickup, is upset about the sad state of public charging, at a Electrify America charging station on Friday, Jan. 19, 2024 in Palm Springs , CA. The State of California has spent more than a billion dollars on a public charging system that is unreliable, and so instead of encouraging EV ownership, works against it. (Gary Coronado / Los Angeles Times)

Broken chargers, lax oversight: How California’s troubled EV charging stations threaten emission goals

Why are so many California EV charging stations broken? Lax state oversight of state subsidies is one big reason.

Jan. 24, 2024

Zero-emission cars represent about 7.6% of vehicles sold today in the United States, up from nearly 6% in 2022 and just over 3% in 2021. They remain the fastest-growing car sales category, according to Kelley Blue Book.

In California, electric vehicle sales dropped significantly in the last half of 2023 for the first time in more than a decade, a phenomenon experts attributed in part to unreliable charging technology, higher prices for zero-emission vehicles and concerns about vehicle range. Still, California has more electric cars on its roads than any other state, with electric vehicles making up 20.1% of its new car sales.

Electric vehicle sales growth also has slowed nationally as automakers such as Ford and General Motors have cut back for the moment on EV and battery production plans.

Hertz is also pulling back on its plan to shift toward EVs. The rental car company had announced plans several years ago to buy 100,000 Teslas, but in January said it was selling its EV fleet, citing higher expenses for collisions and damage involving the vehicles.

The National Automobile Dealers Assn., which represents more than 16,000 car and truck dealerships, was among the automotive trade organizations that expressed concern over the federal requirements. The new targets, they say, don’t reflect the demand for electric vehicles.

“The EPA’s final rule remains too aggressive and far ahead of consumer demand,” Mike Stanton, the association’s president and CEO, said in a statement. “Our experience working with consumers every day makes us highly skeptical that consumers will adopt EVs anywhere near the levels required. The charging infrastructure is not ready, the current incentives are not sufficient, and high EV prices will price out millions of consumers, particularly low-income Americans, from the new-car market.”

But environmental activists say the EPA’s move is necessary to combat climate change. Amanda Leland, executive director of the nonprofit advocacy group Environmental Defense Fund, said at a news conference that the EPA rule will cut air pollution and bring more choices and savings to consumers.

“The future is electric,” she said, “built on a shared pollution-free vision grounded in economic prosperity, job growth and consumer savings. So today we continue on our journey for a better, healthier world.”

Due to its historic air pollution woes, California is the only state that can adopt its own vehicle emissions standards, with federal approval.

Last year, state air regulators adopted a rule to eventually phase out heavy-duty trucks and locomotives that burn fossil fuels. But the EPA has yet to sign off on the rule, delaying its implementation.

Set to start this January, the rule was to prohibit the registration of new gas- and diesel-fired cargo trucks that operate at California ports and rail yards. That would have effectively ensured that all new heavy-duty vehicles taking part in the state’s bustling movement of goods would be zero-emission vehicles.

Toward a more sustainable California

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LONG BEACH, CALIF. - NOV. 18, 2021. Trucks idle in a long line as drivers wait to enter a shipping terminal in the Port of Long Beach on Thursday, Nov. 18, 2021. (Luis Sinco / Los Angeles Times)

EPA issues new clean air rules for heavy-duty trucks. California’s rules are tougher

President Joe Biden arrives to speak during a visit to the General Motors Factory ZERO electric vehicle assembly plant, Wednesday, Nov. 17, 2021, in Detroit. (AP Photo/Evan Vucci)

Letters to the Editor: Biden’s EPA is slow-walking EV rules. That means California must get tougher

March 25, 2024

Editorial: Hold the applause. Biden’s new EV rules don’t go fast enough for the climate crisis

March 20, 2024

regional sales business plan

Hannah Fry covers breaking news for the Los Angeles Times. She most recently covered Orange County for The Times and has written extensively about criminal trials, housing, politics and government. In 2020, Fry was part of the team that was a Pulitzer finalist for its coverage of a boat fire that killed 34 people off the coast of Santa Barbara. Fry came to The Times from the Daily Pilot, where she covered coastal cities, education and crime. An Orange County native, Fry started her career as an intern at the Orange County Register.

regional sales business plan

Tony Briscoe is an environmental reporter with the Los Angeles Times. His coverage focuses on the intersection of air quality and environmental health. Prior to joining The Times, Briscoe was an investigative reporter for ProPublica in Chicago and an environmental beat reporter at the Chicago Tribune.

More From the Los Angeles Times

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Part of Highway 1 near Big Sur crumbles as new landslide closes more of historic roadway

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LONDON, ENGLAND - JUNE 22: Chance Perdomo attends the "Mission: Impossible - Dead Reckoning Part One" UK Premiere at Odeon Luxe Leicester Square on June 22, 2023 in London, England. (Photo by Stuart C. Wilson/Getty Images)

Chance Perdomo dies in motorcycle crash; ‘Gen V’ actor was 27

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Nine states plan to ban gas-powered car sales by 2035

Advanced clean cars ii rules look to phase out sales of new gas-powered cars in next decade.

 Sen. Cynthia Lummis, R-Wy., says the Biden administration doesn't have regard for the law on 'Kudlow.'

Electric vehicles can't be imposed on middle America: Sen. Cynthia Lummis

 Sen. Cynthia Lummis, R-Wy., says the Biden administration doesn't have regard for the law on 'Kudlow.'

Nine states are planning to ban new gasoline-powered vehicle sales by 2035 as part of an initiative to cut climate-warming emissions.

The Advanced Clean Cars II rules originated in California with the state Air Resources Board. The regulations in California look to phase out the sale of new gas vehicles beginning with the 2026 model year, scaling back over time until 2035 – when a total ban on the sales will go into effect.

Since the rules were first adopted in California in 2022, eight other states have followed suit, with several others considering the plan.

So far, the other states that have implemented the plan to hit the goal of selling zero new gas-powered vehicles by 2035 include Washington, Oregon, New York, New Jersey, Rhode Island, Massachusetts, Delaware and Maryland.


US map with highlighted states that are planning to ban gas-powered cars

Nine states have undertaken a plan to scale back the sales of new gas-powered vehicles over the next decade, with the goal of completely eliminating the sales by 2035. (Fox News / Fox News)

The rules do not stop residents in these states from owning or using gas-powered cars, nor do they force consumers to buy electric vehicles (EVs). Dealerships can still sell used cars powered by gas, and consumers in these states can purchase the gas-powered vehicles in other states – as long as they meet certain emissions standards. 

Not everyone, however, supports this effort.

The New Jersey Business and Industry Association (NJBIA) led a campaign last year to try and stop New Jersey's adoption of the Advanced Clean Cars II rule.

Ray Cantor, the chief deputy government affairs officer at the NJBIA, told Fox News Digital in a statement that the plan ignores the cost to consumers and lack of current infrastructure.

"The ban on new gas-powered cars in such an expedited time does not take costs or feasibility into account," Cantor said. "It does not take the lack of local and highway infrastructure into account. It does not take grid capacity into account. It ignores consumer choice. It doesn’t take New Jersey residents into account, especially low- and moderate-income families. And it doesn’t take the lack of actual environmental benefit into account."

Hand pumps gas into car

Under the action, residents can still own and drive gas-powered vehicles and purchase new gas-powered cars in other states. (iStock / iStock)

Cantor urged New Jersey to "apply the brakes" to what he called an obvious "bureaucratic overreach" before the mandate starts to affect consumers.

"There's nothing wrong with working to reduce carbon emissions," Cantor said. "And the marketplace would have likely seen a natural increase of EV users with an organic time frame to build appropriate capacities. But the near-term, targeted mandates will increase the prices of both new and used gas-powered cars."


In support of the action, Rhode Island Department of Environmental Management Director Terry Gray has called the rules a "major step" in the fight against climate change in the transportation sector.

"In terms of economic impact, states joining together to send a clear signal to the market will result in greater economies of scale, driving down the prices of ZEVs (zero-emission vehicles), and ensuring that Rhode Island dealers and customers have full access to electric vehicles," Gray said.

The rules come as the Biden administration has sought to push the transportation sector from gas-powered vehicles to EVs as part of its climate agenda.

Last year, the  Environmental Protection Agency (EPA)  unveiled its own plan to increase vehicle pollution standards that will impact car model years 2027 through 2032. 

If the EPA’s regulations are finalized, a staggering 67% of new sedan, crossover, SUV and light truck purchases could be electric by 2032, the White House projected. In addition, up to 50% of bus and garbage truck, 35% of short-haul freight tractor and 25% of long-haul freight tractor purchases could be electric by then.

Auto expert Mike Caudill explains data proving consumers 'aren't ready yet' for a full transition to electric vehicles.

Hybrid cars 'are the future' of the auto industry: Mike Caudill

Auto expert Mike Caudill explains data proving consumers 'aren't ready yet' for a full transition to electric vehicles.

However, the push toward EVs has faced multiple setbacks in the industry.

Earlier this month, Hertz CEO Stephen Scherr resigned after the car rental company's big bet on EVs went bust due to its struggles to keep up with the higher repair cost and lower demand for EV rentals.


Ford's EV division, Ford Model e, posted a net loss of $4.7 billion last year — with $1.6 billion of that in the last quarter — and Ford's chief financial officer John Lawler explained during the company’s earnings call last month that both "the quarter and year were impacted by challenging market dynamics and investments in next-generation vehicles."

Fox News' Thomas Catenacci and Eric Revell contributed to this report.

regional sales business plan


  1. 6 Steps to Create a Successful Sales Business Plan

    Step 1: Take Measure of the Sales Target. Before your rep can begin creating an effective business plan, they need to be comfortable with the sales target you've set for them. As a sales manager, you should examine each reps' performance data for the past six to twelve months, and identify key numbers including gross sales, profits, win ...

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  3. Sales Territory Planning and Management: What You Need to Know

    6. Design the final plan. The last step of building a sales territory plan is to put it all together by designing your sales territories. There are some strides businesses can take to ensure their sales territory management is as efficient and effective as possible. Below are some of the sales territory management best practices.

  4. What is Sales Planning? How to Create a Sales Plan

    Business Development Strategic Sales Plan. Download Now: Free Strategic Business Planning Template. A strategic sales plan for business development will focus on attracting new business to your company by networking with other companies, sponsoring events, and doing outreach. In your sales plan, you'll want to choose the right KPIs that best ...

  5. Profitable Sales Territory Plans (7-Step Template + Examples)

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  6. How to create a sales territory plan: A step-by-step guide

    The final step for a sales territory plan is to take the time to review and track the results to optimize territory division. This is important for measuring progress to see how the plan is impacting sales. You should use your plan as a guide to produce intended results and fine-tune it on a regular basis when needed.

  7. How to create an effective sales territory plan in 6 steps

    Now that you know what a sales territory plan is, let's dive into how to write one in five basic steps. 1. Define your larger sales goals. Before you have a plan, you need a goal (or goals). And there are many different approaches you can take to determine sales goals.

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  9. Free Sales Territory Plan Template (with Guide)

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  10. Create a Sales Plan: Tips and Templates

    Nothing about sales is static. Sales planning should therefore be a living, breathing process that managers review as new products are updated or released, market conditions change, or their team scales. The typical sales planning process includes 5 key steps: 1. Align your mission statement with your sales plan.

  11. The Best Free Business Plan Template For Individual Sales Reps

    This Breaking Into Device template above is an example of the 30-60-90 plan in that it focuses on the long-term goal of change at the end of three months. In a typical 30-60-90 sales plan, you would state your goals, the action steps you will use to reach them, your target dates, and your metrics for success. 3.

  12. How to Write a 30-60-90 Day Sales Plan (With Template)

    Begin by sorting your ideas based on each 30-day increment: Onboarding/learning (first 30 days) Executing your plan (days 31-60) Improving upon your plan (days 61-90) 2. Define your goals. Be ambitious — but realistic — about what you want to achieve personally, and on behalf of your employer, in your first 90 days on the job. 3.

  13. Strategic Sales Plan Examples: 13 Sales Plan Templates

    13 Sales Plan Template Examples. Remember that your company's strategic sales plan will be highly unique. It may take some time and tweaking to find the components and format that best meet the needs of your business. Here are 13 sales plan templates to help you get started. 1. Product Launch Plan Template.

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    3. Determine Your Ideal Customer. Determining the ideal customer or target market is the next step of your business plan for sales reps. It may have been accomplished when you developed your mission statement, but also when you set your sales goals and discovered how broad your market needs to be to reach them.

  15. Learn About Being a Regional Sales Manager

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  17. Create a Sales Plan That Actually Works (Tips + Template)

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  28. Biden, EPA speed up plans to transition to electric vehicles

    Biden administration revs up plans to transition from gas-powered vehicles to EVs. The plan requiring carmakers to sell more electric vehicles — while reducing carbon emissions from gas-powered ...

  29. Privately owned vehicle (POV) mileage reimbursement rates

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  30. Nine states plan to ban gas-powered car sales by 2035

    Nine states are planning to ban new gasoline-powered vehicle sales by 2035 as part of an initiative to cut climate-warming emissions. The Advanced Clean Cars II rules originated in California with ...