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Juice Bar Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Juice Bar Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Juice Bar Business Plan

You’ve come to the right place to create your juice bar business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their juice bar businesses.

Juice Bar Business Plan Example and Template

Below are links to each section of your business plan template:

Next Section: Executive Summary >

Juice Bar Business Plan FAQs

What is a juice bar business plan.

A juice bar business plan is a plan to start and/or grow your juice business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing analysis and marketing plan and details your financial projections.

You can easily complete your juice bar business plan using our Juice Bar Business Plan Template here .

Where can I Download a Juice Bar Business Plan PDF?

You can download our  juice bar business plan PDF template here. This is a juice bar business plan template you can use in PDF format.

What Are the Main Types of Juice Bar Businesses?

Juice bars are typically healthy food establishments. Most juice bar businesses sell freshly pressed juices, cold pressed juice, smoothies, wheatgrass shots, and acai bowls. Some juice bars sell food to accompany the juices such as healthy sandwiches, wraps, flatbreads, and salads. 

What Are the Main Sources of Revenue and Expenses for a Juice Bar?

The primary source of revenue for most juice bars are the freshly pressed juices and food sold at the establishment.

The key expenses are the costs to purchase the ingredients to make the juice such as fruits, vegetables, chia seeds, flax seed, etc., freshly pressed juices , inventory, juice bar equipment and supplies, overhead expenses for the staff and rent, and any marketing plan and implementation costs the juice bar chooses to partake in.

How Do You Get Funding for Your Juice Bar?

Juice bar businesses are most likely to receive funding from banks.  Another option is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options.

A well crafted juice business plan is essential to securing funding from any type of investor. 

How To Start a Juice Bar Business?

Starting your own business can be an exciting endeavor. Having a clear roadmap of the steps to start a juice bar company will help you stay focused on your goals and get started faster.

  • Craft a business plan . The first step in starting a business is to create a business plan that outlines all aspects of the venture. This should include market research on the juice bar industry and potential target market size, information on your menu, marketing strategies, pricing details and a solid financial forecast.  
  • Secure financing. Opening a juice bar can be expensive, so it's important to have a solid business plan and accurate financial forecast in place before you seek financing. Bank loans are the most common form of financing.
  • Choose a location . When choosing a location, consider factors such as foot traffic, competition, and the availability of space. You'll also need to find a space that's large enough to accommodate your equipment and seating area.
  • Purchase equipment and furnishings. You'll need to purchase some basic equipment, such as blenders, juicers, and glassware. You'll also need furniture for your seating area.
  • Hire employees. In order to run the business, you will need to hire employees to help you. Be sure to interview prospective employees thoroughly and check their references before making any hiring decisions.

Learn more about how to start a successful juice bar and craft a smoothie shop business plan:

  • How to Start a Juice Bar Business

What Are The Startup Expenses For a Juice Bar?

The startup expenses for a juice bar vary depending on the size of the business, the location, and the type of equipment needed. However, some of the typical expenses include:

  • Lease or purchase of commercial space
  • Renovations or build-out of the space
  • Equipment (blenders, juicers, refrigeration, etc.)
  • Supplies (juice ingredients, packaging, cups, straws, napkins, etc.)
  • Marketing and advertising

Why You Need a Juice Business Plan

A juice bar business plan is an indispensable tool on your path to success. It provides a structured framework to turn your passion for health and wellness into a thriving business. With a well-thought-out plan, you can attract investors, secure funding, and ensure that your juice bar not only survives but thrives in a competitive market. It's the roadmap that empowers you to make informed decisions and navigate the exciting journey of running a successful juice bar, helping you blend your dreams into a fruitful reality.

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How to Write a Juice Bar Business Plan: Template & Guide

juice center business plan

Juice Bar Business Plan Outline

This standard juice bar business plan outline will cover all the essential sections that you should include in your business plan.

  • Mission Statement
  • Vision Statement
  • Customer Focus
  • Success Factors
  • 3 Year profit forecast
  • Business Structure
  • Startup cost
  • Store Design
  • Products and Services
  • Industry Analysis
  • Target Market
  • SWOT Analysis
  • Sales Strategy
  • Direct Mail
  • Public Relations
  • Advertising
  • Ongoing Customer Communications
  • Pre-Opening Events
  • Pricing Strategy
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

Now, let’s understand each section in detail so that you can easily draft your own plan:

1. Executive Summary

An executive summary is a strong, concise overview of your juice bar business plan.

Generally, it is written at the very end once the entire plan is ready, as it outlines the most important aspects of your business, from the juice bar concept and mission-vision statements to financial reports.

It’s advised to keep this section clear, concise, and engaging to grab readers’ attention and persuade them to delve further into the rest of your plan.

2. Company Overview

The company overview section is an in-depth understanding of your business as you would give a brief introduction in the executive summary.

For your juice bar, you may provide a detailed description of your business, including the type of juice bar you operate, legal structure, location, owners, startup summary, milestones you have achieved, etc.

It helps potential investors or readers to better understand your business’s structural aspects and make informed decisions.

3. Industry and Market Analysis

The industry and market analysis is a detailed breakdown of the external business environment, summarizing the specific industries or sectors in which your business operates.

It helps you provide valuable insights into the market and highlights the broader juice bar industry, target customers, emerging market trends, potential challenges, and growth opportunities.

Hence, you’ll need to conduct thorough industry research and competitor analysis (including other juice bars, health food stores, or smoothie shops) for a successful juice bar.

4. Juice Bar Menu

Designing a sample menu for a juice bar is the most important aspect of writing a juice bar business plan. It helps you outline what types of juices or smoothies you will sell, along with other beverages or food items.

You may also list out all the flavors, seasonal specials, and additional options your juice bar will offer to cater to a diverse customer base.

Try to include a transparent and strategic pricing structure for delightful explorations and showcase there’s something for everyone.

5. Management Team

The management team section is essential to highlight the ownership structure of your business in detail.

It helps stakeholders or potential investors to closely examine and evaluate the capability, experience, and expertise of the individuals behind this juice bar venture.

So, briefly introduce each key member (including owners, managers, and baristas), along with their roles & responsibilities, educational background, industry experience, and compensation plan.

6. Marketing Plan

Your juice bar marketing plan decides how your products are displayed and resonate with your target audience.

A well-crafted marketing strategy helps you summarize how you plan to attract and retain customers, build brand awareness, and achieve your sales targets.

So, you’ll need to include a list of various sales strategies and promotional techniques tailored to your unique offerings and target market, such as USPs, online advertising, networking & partnerships, customer loyalty programs, competitive advantages, etc.

7. Operations Plan

The operations plan section emphasizes the day-to-day activities and processes required to run your business smoothly.

As a juice bar owner, this section helps you show investors a clear picture of what it takes to run a juice bar daily and how you’ll manage the intricacies of food service operations.

Try to include a detailed description of the operational workflow, sourcing & supplies, equipment, staffing requirements, and other logistic aspects.

8. Financial Plan

The financial plan is the most crucial element that helps you attract investors and secure funding. It provides a comprehensive and realistic analysis of your juice bar’s financial aspects.

This section outlines your startup costs, financial requirements, revenue projections, operating expenses, and profitability calculations.

It also ensures that your finances are well organized and you make better financial decisions.

Download Sample Juice Bar Business Plan

Need help writing a juice bar business plan from scratch? Well, here you can download our free juice bar business plan pdf and get started.

This modern business plan template is specifically designed for your juice bar businesses. It provides a step-by-step guide along with examples to help you start writing your own business plan.

The Quickest Way to turn a Business Idea into a Business Plan

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In conclusion, having a business plan can be an immense help to open your own juice bar. It will help you manage everything from your business operations to finances, making your life easier.

Further, it encourages you to identify potential opportunities and assess the market risks. So you can focus more on innovation and ideas to grow your business.

Whether you’re aiming to start a new business or expand an existing one, start preparing your business plans in minutes with our business planning software— Upmetrics .

So, don’t wait and start planning now!

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Frequently asked questions, can i start a juice bar without any experience in the food & beverage industry.

Of course! You can start a juice bar without any industry experience. But it’s advisable to get some food & beverage industry knowledge or collaborate with people who are experienced. Conducting market research, attending workshops, or maybe hiring an experienced manager can also help you bridge the knowledge gap.

How can I raise capital for my juice bar?

There are multiple options to get funding for your juice bar, including personal savings, loans from family & friends, bank loans, SBA loans, seeking partnerships, or angel investors. Crowdfunding and grants are also viable financing options.

What factors need to be considered while choosing the best location for a juice bar?

While choosing the best location for your juice bar, consider a few factors like foot traffic, target customers, local competition, and rent outlay. Store locations near gyms, hotels, supermarkets, or colleges often offer a steady flow of health-conscious customers.

Is juice bar a profitable business?

Yes, a juice bar business can be profitable. Nowadays, the health and wellness industry has shown steady growth with an increasing demand for fresh juice compared to other beverage options. However, the profitability and success of a juice bar also depend on various factors, such as location, cost of fruits & vegetables, business operations, and more.

How can I promote my juice bar?

You may utilize the following strategies to promote your juice bar:

  • Social media marketing
  • Advertising in local newsletters
  • Partnerships with local businesses
  • Offer discounts
  • Reward repeat customers
  • Creating an appealing storefront

About the Author

juice center business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download How to Write a Juice Bar Business Plan: Template & Guide

How to write a business plan for a juice bar

juice bar business plan

Writing a business plan for a juice bar is an important step in the process of setting up and running a successful juice bar.

Whether you’re starting up or looking to grow your existing business, a well-crafted plan can help ensure that your goals are met.

Luckily for you, this in-depth guide will provide you with all the information necessary!

It covers why it's important to write a business plan, what information is needed, what it should contain and look like, as well as which tools can be used effectively when creating one.

In this guide:

Why write a business plan for a juice bar?

What data is needed to create a business plan for a juice bar, how do i create a financial forecast for a juice bar, the written part of a juice bar plan, what tool should i use to write my juice bar business plan.

There are several reasons to write a juice bar business plan. Below, we cover some of the most important ones!

To set a clear roadmap

A juice bar business plan helps entrepreneurs set objectives and goals to be achieved within the next 3 to 5 years.

In order to set these goals, a roadmap that outlines how you intend to operate, including details about your products, marketing strategies and financial projections must be drawn up.

By taking the time to create a comprehensive plan that outlines where you want your juice bar business to be in three or five years’ time, you can ensure that you have all the necessary steps laid out so that it can become a reality. 

To get clarity on your financial performance

A carefully crafted business plan also provides you with an accurate financial forecast which you can compare your progress against on a regular basis.

This is key to ensuring that your juice bar remains a viable, sufficiently capitalised, and profitable business.

To secure financing

Whether you’re just getting started or already have an established business, having a well-written plan increases your chances of securing financing from banks and other investors.

This is because it provides evidence that you understand the industry and market trends well whilst outlining the fact that you intend to manage your finances responsibly. 

As a result, assurance is provided to the lender that they will be paid back on time and with interest.

Now that you know why it’s important to create a business plan for a juice bar, let's look at the information needed to create one.

Create your juice bar business plan online!

Think your juice bar could be profitable? Find out how with a business plan!

juice bar business plan online

Writing a juice bar business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a juice bar

Carrying out market research before writing a business plan for a juice bar is essential.

It helps assess demand, understand customer needs and wants, and supply. realise the level of competition in the local market.

With this information, you can create realistic sales projections that will enable you to make informed decisions about how much capital you need to launch your venture and what pricing strategies to use.

Additionally, market research can provide valuable insights into potential marketing channels which could be used to reach customers more effectively.

Developing the marketing plan for a juice bar

Budgeting, sales and marketing expenses is all essential before creating a juice bar business plan.

A comprehensive marketing plan helps ensure that the right amount of resources is allocated to marketing activities.

This plan should provide an accurate prediction of how much needs to be spent on promotions, advertising, public relations and other initiatives in order to hit your sales objectives.

The staffing and equipment needs of a juice bar

Creating a juice bar business plan requires careful consideration of the recruitment plan and investments needed to make it successful.

Initial costs as well as future investments and recruitments all need to be taken into account so that you can create realistic financial forecast.

A juice bar financial forecast includes four key components:

  • The profit and loss statement, which shows how much money you made or lost
  • The balance sheet, which shows what you own and owe
  • The cash flow statement, which shows money coming in and out of your business
  • The sources and uses table, which explains where your initial funding is coming from

Let's have a look at these in more detail.

The projected P&L statement

Your projected profit and loss statement of your juice bar shows its expected profitability and growth. 

It tells you how much revenues the juice bar will make from sales, the cost of those goods sold and operating expenses such as rent and wages.

This information is useful for making decisions about how to manage the business in order to achieve its desired level of profitability.

example of projected profit and loss in a juice bar business plan

The projected balance sheet of your juice bar

The balance sheet shows the juice bar company's overall financial position at a specific point in time. It contains a comprehensive listing of all assets owned by the business and liabilities owed, including both current and long-term obligations.

By looking at the balance sheet, lenders, investors, and the business owner can gain a better understanding of the company's financial health.

Lenders and investors can then determine whether the juice bar is able to handle its current debts and if it has sufficient liquid assets to cover any unexpected expenditures.

projected balance sheet in a juice bar business plan

The cash flow forecast

Having a cash flow statement can help make sure that your business runs smoothly and generates enough cash to stay open!

example of cash flow forecast in a juice bar business plan

The initial financing plan

An initial financing plan, also called a sources and uses table, is a document that helps when starting a juice bar. It shows where the money used to open the juice bar comes from and how it will be spent.

Examples of startup costs for a juice bar could include company registration, website costs, and initial investment in fixed assets (equipment, refurbishment of premises, etc.). 

juice bar business plan: sources and uses of funds

Now that we have discussed the financial forecast of your juice bar business plan, it is important to provide the context in which this information should be interpreted. This comes from the written part of your business plan, which outlines all other aspects related to the success of your venture.

In this section, we will discuss how you can craft an effective and compelling written part for a successful juice bar business plan.

The written part of a juice bar business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services section
  • The market research analysis
  • The strategy section
  • The operations section
  • The financial plan

It's vital that you write and present each of these sections correctly, especially if you want to secure financing for your business.

We will now cover each section in-depth, explaining what information needs to be included.

1. The executive summary

Writing the executive summary section of a juice bar business plan requires detailed research and data analysis.

The business overview should list the purpose of opening the juice bar, its location and target demographic.

For example, if the goal is to open a juice bar in a busy city, targeting clients who go for an early morning run, it would be important to include details such as the expected customer base and how the business will appeal to this demographic.

Additionally, the market overview should include data on similar juice bars in the area, competitor analysis, and overall industry trends.

It is also important to provide key financials such as startup costs, projected revenues, and expected profits.

Finally, the 'our ask' section should concisely explain how much money is sought from investors or lenders.

2. The presentation of the company

When writing a presentation for a business plan for a juice bar, it is important to focus on several key areas.

First, structure and ownership must be addressed. This would include outlining the legal entity chosen to operate the business, such as an LLC or partnership. It would also include describing the ownership breakdown, including any investors involved in the project. Additionally, the proposed location of the juice bar should be discussed.

This means providing a description of the surrounding area, as well as any available amenities and services that would be beneficial for customers (parking spaces, transport links, etc.).

Finally, it is important to give details about the management team involved in launching and running the business. Introduce key members of the team, their backgrounds, and their qualifications (university degrees, relevant industry experience, etc.).

3. The products and services section

This section should provide an overview of the types of products and services that will be offered.

It is important to include details such as the variety of juices that will be available, any food items or snacks that may be served, and any additional services such as delivery or catering.

For example, if the juice bar plans to offer freshly squeezed fruit and vegetable juices along with smoothies made with yoghurt or ice cream, this should all be included in this section.

Additionally, if there are plans to serve salads or other light meals alongside the drinks menu then these should also be listed here. Any special equipment needed for the preparation of food items can also be mentioned in this section so that potential investors can get an idea of what resources are required for running the business successfully.

juice bar business plan: products and services section

4. The market analysis

When presenting the conclusion of your market analysis in the juice bar business plan, it is important for you to include information about demographics and segmentation, target markets, competition, barriers at entry and regulation.

This will help convince potential investors or lenders that there is an opportunity to make a profit with this venture.

Demographics and segmentation provide insight into who the likely customers are. Knowing which segments are most attractive can inform decisions on pricing strategies, product offerings and marketing tactics.

You should also consider the competitive landscape by assessing what other juice bars in the area offer as well as any barriers they may have encountered when entering the market.

Finally, understanding local regulations related to food safety and sanitation is essential and you should demonstrate to the reader that you have a solid handle on this.

5. The strategy section

When writing the strategy section of your juice bar business plan, you should include competitive edge, pricing strategy, marketing plan, milestones and risks and mitigants.

It is important to provide the reader of the business plan with clear insight into how they will be able to gain an advantage over competitors in terms of product quality or price point.

Additionally, a well-defined pricing structure must be outlined so that potential investors understand that the juices are sold for more than they make to produce, as well as any discounts or promotions that may be offered.

Furthermore, it is essential for success to develop a comprehensive marketing plan which outlines how customers will become aware of the product (advertising, direct marketing, etc.) and what methods are used to drive customer retention.

Including specific milestones can help demonstrate the progress being made towards achieving goals while providing transparency on areas needing improvement.

Examples of specific milestones include launching the business in three months time and reaching a break-even level of output in 6 months time.

Risks associated with opening such a venture should also be considered along with strategies for mitigating them if possible.

6. The operations section

The operations section of a juice bar business plan should include a detailed personnel plan that outlines the roles, responsibilities and qualifications of all employees. It should also identify any personnel development plans that are in place for current and future employees (training courses to help improve productivity for example).

Additionally, the business plan should outline any key assets and intellectual property (IP) associated with the company, such as trademarks, patents and copyrights.

Finally, the plan should identify any suppliers that are necessary for the business to operate successfully, such as vendors or distributors who provide key ingredients or equipment. 

7. The presentation of the financial plan

The financial plan section of the guide is where you should include the financial forecast that we talked about earlier.

Now that we have a better understanding of the content and structure of a juice bar business plan, let's look at some of the tools available to help you create it.

bakery business plan online

In this section, we will review three different solutions for creating a juice bar business plan: using Word and Excel, hiring a consultant to write your business plan, and using online business plan software. Let's get started!

Create your juice bar plan using Word or Excel

Using Word or Excel to create a business plan for a juice bar has both advantages and disadvantages.

On the one hand, the cost of using these applications is relatively low, making them an attractive option for those with a limited budget. Microsoft Excel can be used to create the financial forecast and Microsoft Word to draft the actual business plan.

The issue is that Excel is quite difficult to use for creating accurate financial forecasts without expert knowledge, and an investor might question the accuracy of a forecast created by an entrepreneur on Excel.

It is also time-consuming to create a financial forecast in Excel, and even more to keep it up to date or to track it against actuals.

Finally, using Word means starting from scratch and spending time formatting the document.

Hire a consultant to write your juice bar business plan

Outsourcing a juice bar business plan to a consultant or accountant is an attractive solution for many entrepreneurs who lack the time or expertise to create an effective business plan on their own.

Consultants and accountants are well-versed in writing plans, and can create financial forecasts with accuracy.

However, accountants often lack the industry expertise necessary to accurately forecast sales, and both accountants and consultants are expensive.

Use an online business plan software for your juice bar business plan

Another alternative is to use online business plan software .

There are several advantages to doing so:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • It’s easy to track your forecast against the actual financial performance of your company, and to keep your plan up to date and relevant

If you're interested in using this type of solution, you can try our software for free by signing up here . 

We hope that this article has helped you to better understand how to write the business plan for your juice bar. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • How to open a juice bar
  • How to enhance the profitability of a bar
  • Key factors of success for a bar

Know someone in the juice bar business? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Write a Juice Business Plan

Complete guide to writing your juice business plan.

This PDF is a step-by-step guide to helping you write a business plan for your juice business.

Whether you’re starting a juice bar, a juice delivery service, or a wholesale juice business, this guide explores the  key elements of a successful juice business plan , along with industry tips, resources, and downloadable content to help you write it.

Build a Thriving Wellness Business With the Power of Juice

How to Write Your Juice Bar Business Plan

  • October 17, 2020


Are you wanting to start a juice bar business? You should, because it’s a clear avenue to capitalize on your qualifications as a health coach and Juice Guru® Certified Juice Therapist.

Juice bars can be easily set up and run to generate huge profits with minimal financial investment. But you need a plan to help you set goals and detail the steps on how you are going to accomplish them.

Benefits of a Business Plan

  • If you need to raise capital, you have something to show potential investors.
  • It will get you clear on all aspects of setting up the business, so you won’t come across any surprises.

Every good business plan starts with…an executive summary

But in reality, the best executive summary is done last. Why? Because it is a concise overview of what type of business you are, your product, market, location and unique selling position.

You need to have done the research for all the other sections before you create a summary of how your business is going to come to life.

If this plan is going to be used to source funding you need to make sure it is formulated and presented in a way that motivates the reader to continue reading. To do this, you can take the reader on a journey as they step inside the store or walk up to the van.

The most important thing to remember is that it’s not long. It’s only a summary of the elements and the detail that you will flesh out later in the plan. For a guide, it should be no more than a full page long.

Business Description

This section will lay out who you are, your target market, your competitive edge (Juice Guru® Certified Juice Therapist and health coach), and what product and service you are offering. Keep it to a few paragraphs and know that you will go into more details for each point you share in the sections below. You also need to explain your business model, the mode of service (in-store, deliver etc) the interior and customer experience and briefly mention the business owner or founders.

Like the executive summary, this description is best left until you have completed the rest of the plan.

The Business of Juice Bars

This is where you put in a brief description of the overall Juice bar business. Don’t assume that people understand the viability of this type of business. Reference annual revenue, and the key drivers of popularity in the industry. Explain to the reader how the current industry is going to relate to the success of your juice bar business.

Sales Plan and Strategy

This is where you must explain the models of service of your sales in depth. These can include in-store, takeaway, online orders, catering, delivery by the store, and delivery through third-party apps.

This is the section to mention your marketing strategy on how you are going to expose people to your product. Include marketing collaterals such as posters, flyers and brochures. You should also discuss your digital marketing strategy and the techniques you will utilize, such as website, social media and email marketing.

Spend some time outlining any strategic partnerships you have created, such as with gyms or fitness studios. You can also discuss how you will handle your in-house promotions, the informed selling strategy and loyalty rewards program to incentivize your customers to return.

Brand Concept

This is where you will have creative freedom – communicating what your company values are, and how they are expressed through your business concept.

You will need to flesh out what aspects of your brand that make your business unique. Outline the vision of your brand and what it represents. What are the values and how are you going to create that for your customers?

Your Competitive Advantage

What is your competitive advantage? If you are a health coach and Juice Guru® Certified Juice Therapist, this is your time to shine. If you have done other certifications, let people know. Don’t be shy in holding back.

If you have unique strategic partnerships with other business in the area, this is where you make sure they are documented.

You must show people that you have advantages over other business’ in your surrounding area.

Industry Outlook

This is not only good for investors but need to know information before you make any concrete decisions about opening up a juice bar business. You and your investors need to know where the industry is trending.

A lot of this information is online, the best quality information you will have to pay for.

Consider including the juice industry revenue statistics, growth projections, demographics research with customer avatars and patterns of buying habits. You can also discuss the technology that is aiding the industry and what advances if any are on the horizon.

Always put a predominate display of your key findings of the industry outlook in this section. Make them easy to read and relevant.

Relevant Market

Research the consumer market around the prospective location and break it down into neighbourhoods that surround the proposed location of the shopfront or van. Get a good indication of the demographics such as median age, median household income, male/female ratio, families with kids, unemployment rate. Anything that would impact on a juice bar revenue.

Then detail the prospective location – either the address or local region. Explain why you chose this address including the proximity to local wellness centers or gyms. Anything that would indicate why this is a good area for a juice bar business. For added emphasis you can add some photos of the area and the potential assets of why the market is ripe for your type of business.

Competitive Environment

This is the area where you need to clearly outline any direct or indirect competitors.

Direct competitors are considered to be within a two-mile radius and have a similar concept to your store. These would be other juice or smoothie businesses, acai bowl stores or juice vans. Include their name, what they sell, how long they have been in business, the average price point for their main product that is similar to your prospective business.

You should also include the indirect competitors within a two-mile radius of the proposed location. These are the businesses selling similar products as a part of their menus, such as cafes, coffee shops or other health food places. Include their name, what they sell, how long they have been in business and the average price point for their main item that is most similar to your business concept.

It is also good to show your key findings of this section and summarize it down into two or three bullet points.

Relevant Business Demographics

You should outline the yoga, Pilates, CrossFit and other fitness studios in the area. Detail the names and demographics they are focused towards. This will reveal your target market and prospective customers – namely health-conscious and active people with disposable income who are seeking fresh, healthy options to eat and drink. The longer the list of these types of businesses the better.

SWOT Analysis

This can be done as a bullet point list.

  • Strengths – outline the strengths of your business. Consider factors such as your unique concept, the location, business experience or qualifications.
  • Weaknesses – outline the weaknesses you foresee. This shows that you are thinking ahead. You can plan for these instead of being blind to them.
  • Opportunities – show that you are considering the opportunities in the area in how your company can grow.
  • Threats – what are the potential threats that can hinder your business success.

It’s important to share all these factors with potential investors upfront. They will ask the questions anyway. You can get ahead of the game and show that you have thought these issues through and aiming for long-term business success.

Management and Personnel

You should always have a biography of the owner or founders. Detail relevant personal information. What is your history and your vision for the business? Then drill down on your educational and professional background and how your skills can be transferred to the management of this business.

Then delegate the roles and responsibilities of the future hires from management through to the kitchen, clean and front of house crew team members. Indicate the experience requirements if needed, characteristics, the role description and key responsibilities.

Financial Assumptions

Make sure you put in the key financial assumptions of the juice bar business. This should show start-up costs of the storefront lease or van costs, build-out costs, licenses and permits, utilities deposit, equipment, menu creation, labor training, inventory, signage, marketing, etc.

Next, outline your payroll expenses and production costs.

Finally, give a breakdown of how many customers are going to have to come through the door and purchase to make your assumptions break even and profitable.

Financial Projections

Be conservative here. Know where your breakeven point is going to be and how long it is going to take to get there. What is your year-end net profit going to look like? Give a month-by-month projection for the first year. You should also indicate any financial projections into the next year, two years and beyond.

Milestone Schedule

This is a timeline of when the major steps that have to take place to launch your business. It will include the schedule for raising funds, organizing the lease, getting the relevant licenses, to the grand opening date.

Remember, you can find many templates on the internet that give you a base to work with and set out the information in a professional and easy to read manner. Utilize them. You don’t have to reinvent the wheel.


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Founder of Juice Guru Institute

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Executive Summary of a Juice Bar: Template & Example

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  • January 2, 2024
  • Business Plan , Executive Summary

Executive Summary Slide for a Juice Bar (Example)

A juice bar business plan needs a straightforward executive summary . This part of your plan is the first thing investors and partners see, and it should clearly outline what your juice bar is all about. It’s where you explain what makes your juice bar different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your juice bar’s offerings, location, and what sets you apart from others. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the juice bar to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your juice bar business.

the business plan template for a juice bar

Juice Bar Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Juice Bar Executive Summary: Page 1

Executive Summary Slide for a Juice Bar Example

Business Overview

A concise overview introduces essential details like the bar’s name, location, ambiance, and a snapshot of its juice selections.

These details set the stage for your juice bar, framing its unique characteristics. A unique selling proposition (USP) distinguishes your bar. Whether it’s a focus on fresh, nutritious juice blends, a commitment to health-conscious offerings, or a welcoming atmosphere, highlight this USP in your executive summary to showcase your bar’s distinctive value proposition.

Example: “Fresh Oasis Juice Bar,” situated in the vibrant heart of Health Haven, occupies a bright and inviting 1,200-square-foot space, offering health-conscious customers a refreshing oasis. Our thoughtfully curated juice menu features a variety of fresh fruits and vegetables, crafting delicious and nutritious blends that cater to various health needs and tastes.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local health and wellness market, supported by relevant data such as market value and growth rates. Discussing trends, such as the increasing demand for healthy beverage alternatives or the rise in health-conscious consumer behavior, illuminates your bar’s positioning within the evolving landscape.

Additionally, it highlights the competitive landscape. Identify key competitors and elucidate how your juice bar stands out. Whether through unique juice combinations, an emphasis on freshness, or a focus on promoting well-being, emphasize how your bar differentiates itself.

Example: In the local health and wellness market of Health Haven, valued at $1.2 million annually with a 12% growth rate, Fresh Oasis Juice Bar leads with a focus on nutritious juice blends and a vibrant, health-focused ambiance. Amidst competition, our commitment to offering a diverse range of fresh, revitalizing juices positions us as the preferred choice for health-conscious customers seeking refreshing experiences.

Juice Bar Executive Summary: Page 2

Executive Summary Slide for a Juice Bar Example

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving bar success.

This could include your general manager’s experience in food and beverage management or your operations manager’s proficiency in business administration. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your bar’s potential for success.

Example: At Fresh Oasis Juice Bar, Alex Johnson, a co-founder with a degree in business administration and substantial experience in food and beverage business management, leads our operations. Supported by a business operations manager, Sarah Clark, with a background in hospitality and a strong focus on financial planning and marketing, the bar maintains a focus on delivering refreshing, health-centric experiences and efficient operations.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: Fresh Oasis Juice Bar aims for a projected revenue of $760,000 annually, targeting a 13% EBITDA profit margin by 2028. Investment in sourcing quality ingredients, enhancing the customer experience, and strategic marketing initiatives geared towards health-conscious consumers drive anticipated growth and profitability within the local market.

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Juice Bar Business Plan Template & Guidebook

Ready to get your juice bar business up and running? With the right plan, you can make your dream of owning a juice bar a reality. Shine up your entrepreneurial spirit and check out the #1 Juice Bar Business Plan Template & Guidebook to help set yourself up for success! By utilizing this comprehensive template and guidebook, you will be able to develop your own business plan that highlights all of the necessary information for launching your own juice bar.


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  • How to Start a Profitable Juice Bar Business [11 Steps]
  • 10+ Best & Profitable Juice Bar Business Ideas [2023]
  • List of the Best Marketing Ideas For Your Juice Bar Store:

How to Write a Juice Bar Business Plan in 7 Steps:

1. describe the purpose of your juice bar business..

The first step to writing your business plan is to describe the purpose of your juice bar business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a juice bar business:

To provide our customers with high-quality, freshly made beverages and snacks that enhance their daily lives, while helping to create a more sustainable environment and positively impacting the health and well-being of our community.

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2. Products & Services Offered by Your Juice Bar Business.

The next step is to outline your products and services for your juice bar business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your juice bar business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your juice bar business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your juice bar business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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juice center business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a juice bar business?

  • Fruits and vegetables
  • Cups and straws
  • A refrigerator/coolers
  • Ice makers (optional)
  • Food & Beverage License, Sales Tax Permit, Health Department Permit

5. Management & Organization of Your Juice Bar Business.

The second part of your juice bar business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your juice bar business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Juice Bar Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a juice bar business varies based on many different variables, but below are a few different types of startup costs for a juice bar business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your juice bar business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your juice bar business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your juice bar business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

juice center business plan

Frequently Asked Questions About Juice Bar Business Plans:

Why do you need a business plan for a juice bar business.

A business plan is essential for setting up a juice bar business because it outlines the goals of the business, the strategies and tactics needed to achieve them, and expected financial results. It helps entrepreneurs identify potential problems or issues that may arise, as well as opportunities to capitalize on. Additionally, a comprehensive business plan can help you secure financing, attract investors, and optimize operations. It also serves as an important reference document that can be referred to on a regular basis.

Who should you ask for help with your juice bar business plan?

You should ask a business consultant, a financial planner, and/or an accountant for help with your juice bar business plan. Additionally, you may want to reach out to experienced entrepreneurs in the food and beverage industry for advice.

Can you write a juice bar business plan yourself?

Yes, it is possible to write a juice bar business plan yourself. Before beginning the process, it is important to research the industry and find out what type of juice bar you want to open, what specific products and services you will offer, who your target market is, what your competitive advantages are, and your overall business strategy. Once you have identified these key components of your juice bar business plan, you will need to develop a financial plan and create a detailed marketing strategy. Additionally, you will need to create an operational plan that outlines all aspects of the day-to-day operations of your juice bar. Finally, you will need to write a detailed executive summary outlining all aspects of your business plan and highlighting key points.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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Juice and Smoothie Bar Business Plan Template

Whether you want to start your own juice bar or smoothie business or expand an existing one, you need a business plan. the following juice bar business plan template lets you know what elements you need to include in a successful juice bar or smoothie business plan., fill the form to download business plan templates.

To ensure your juice and smoothie bar business success in this highly competitive market, you need a properly structured smoothie and juice bar business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their smoothie bar and bar businesses.If this is your first time writing a business plan, we’ll walk you through these sections and give you some key things to consider.

Things to Know Before Writing a Juice Bar Business Plan

Businesses in this industry sell smoothies and freshly-made juices. Many juice and smoothie bars offer extra ingredients, such as soy milk, whey powder, green tea, and herbal or nutritional supplements.

Juice and Smoothie Bars experienced rapid growth until the COVID-19 (coronavirus) pandemic temporarily reversed this trend.

As the economy begins to recover from the Coronavirus, the industry is expected to grow over the five years to 2026. Juice bars, however, are subleasing space from other retailers due to increased competition and changing consumer tastes.

Overall, Industry revenue is expected to increase by 2.0% annually to $2.6 billion by 2024.

The major products and services in juice and smoothie bar industry are

  • Other items
  • Fruit bowls and small bites

Key Success Factors for Juice and Smoothie Bar Business

Despite the challenges of the Juice Bar industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

  • Establishing franchises: Many of the largest companies in this sector operate as franchised chains that license the name and business model of a parent company.
  • Being part of a franchised chain: If a company lacks the means to launch its own franchise, becoming a franchisee is an easy way to do so.
  • Easily accessible: Juice and smoothie bars should be located in densely populated areas, like metropolises, downtowns, airports, and other areas with high foot traffic.
  • Management of inventory: Knowing which items are most and least popular helps companies lower costs and increase efficiency.

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What is a Juice Bar Business Plan?

A business plan for a smoothie and juice bar business is a written document that sets your company’s financial goals and discusses how you’ll reach them.

It describes your business concept, defines your target clients, explains your marketing strategy, and details your financial projections, among other things.

A solid, comprehensive plan will serve as a road map for the next three to five years of the juice bar business. Any bank or investor you approach will require a juice bar business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a juice bar business or pitching to investors or venture capitalists.

juice bar

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Why You Need a Smoothie or Juice Bar Business Plan

You can stay current with market trends by developing a smoothie or juice bar business plan. In addition, it lets you track results over time, test lead generation strategies, and develop new marketing approaches.

Juice and smoothie bar owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have one.

The following is what a good juice bar business plan will show you:

  • Where you are right now
  • What you want to achieve
  • How will you get there
  • How will you measure your success
  • Where and when to make corrections

A juice bar and smoothie business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Juice or Smoothie Bar Business

The main sources of funding for a smoothie or juice bar business are personal savings, credit cards, and bank loans. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay the loan and interest.

To gain this confidence, the loan officer will not only look at your financials. However, they will demand a professional plan. A well-developed business plan will ensure that they are confident that you can successfully run a business.

Looking to Build Credit for Your Juice Business?

Build your business credit quickly with an easy approval net 30 account from Wise Business Plans. Or check out the top 10 net 30 vendors to find the best one for you to help build your business credit .

How to Write a Smoothie or Juice bar Business Plan

To write a smoothie or juice bar business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a juice or smoothie bar business plan, or you can just download our proven business plan sample pdf  to get a better idea.

Smoothie and Juice Bar Business Plan PDF and Word

Download our juice and smoothie bar business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of juice bar or smoothie business you have and what stage you’re in; for example, are you a startup, do you have a smoothie or juice bar company that you want to expand, or do you have a lot of juice or smoothie bar businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the smoothie or juice bar industry
  • The name, location, and mission of your juice bar company
  • A description of your juice or smoothie bar business, including management, advisors, and a brief history
  • Discuss the type of juice or smoothie bar business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your smoothie or juice bar business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of a smoothie or juice bar business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

  • Company summary: Your company analysis will describe the type of juice or smoothie bar business you are running and its future goals. The type of juice bar business you might be focused on ( the small cafe type, the street food type (mobile), etc)
  • Company history: When and why did you start your juice bar business?
  • What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
  • Mission statement: An overview of your juice bar company’s guiding principles. Learn how to write a perfect mission statement

Industry Analysis

You need to include an overview of the smoothie and juice bar business in the industry analysis you performed before sitting down to write your juice bar and smoothie business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market analysis can improve your strategy, especially if it identifies market trends. As an example, If there’s a trend toward juice cleanse regimens, it’s a good idea to make sure your plan includes plenty of juice cleanse options.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  • Give a quick overview of the juice bar industry. Define the juice bar business in terms of size (in dollars), historical background, service region, and products.
  • Examine previous trends and growth patterns in the juice bar industry.
  • Identify the market’s major competitors.
  • Age, gender, and general lifestyle of the targeted market
  • Determine the factors that have an impact on the juice bar industry. These might include government regulatory rules and other businesses’ competitive activities.
  • Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  • Describe how your juice bar business intends to position itself in the industry. Concentrate on how your juice bar can benefit from opportunities highlighted in the industry.

Customer Analysis

The first condition for a smoothie or juice bar business is to identify its target customers clearly. Customers can be categorized into the following segments: College students, Fitness enthusiasts, Working professionals, Families, Men and women with disposable income between the ages of 18 – 65 etc.

The customer analysis section is an important part of any juice bar business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the products will meet those requirements.

Customer analysis may be divided into two parts: Psychosocial profiles and Demographic profiles .

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

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Competitor Analysis

Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:

  • Identify the strength and weakness of your smoothie or juice bar business competition.
  • Search for opportunities to distinguish your juice or smoothie bar company from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other juice bar businesses. These are alternatives to direct competitors that customers have.

Customers have other options for purchasing from indirect competitors than direct competitors. Restaurants, supermarkets, and customers making juice at home are all included. You should mention this competition to demonstrate that you recognize that not everyone who drinks juice or smoothies goes to a juice bar every day.

When it comes to direct competition, you should describe the other juice bar businesses you compete with. It is most likely that your direct competitors will be juice bar companies located nearby.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your juice bar business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offer cheaper juice products or more costly than you and other competitors, what value do buyers get for that price?
  • Quality –  Are they offer better quality juices or smoothies, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium juices? Will you offer unique juice products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your juice bar business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a smoothie or juice bar business involves identifying the target demographic and finding juice products that suit their preferences.

As part of your marketing plan for a juice bar company, you should include:

Pricing and Product Strategy

Your juice or smoothie bar business must offer juices that are different from those of your competitors, better in quality and taste and affordable in price. Research what your competitors offer and how they price their juice or smoothie bar products. Unique and quality products identifies your juice and smoothie bar business as the place to go for unique juice products and differentiates it from others.

Placing and Promotions

Is your smoothie or juice bar business located next to an office building, gym, etc. That is heavily populated? Discuss how your location might be able to provide a steady stream of customers.

Promoting your juice bar business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your juice bar business. A few marketing methods you could consider are:

  • Adding extra appeal to your juice bar storefront to attract passing customers
  • Marketing on social media
  • Advertise in local papers, magazines, and on the web
  • Placing banner ads at local venues

You should also think about your smoothies and juice’s Unique Selling Proposition (USP), which should explain why clients should choose you over other juice bar businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Are you writing a juice bar business plan? You might find this guide on how to write a marketing plan in a business plan helpful.

Operations Plan

While the previous sections of your smoothie or juice bar business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in a business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

All of the tasks involved in running your juice bar, purchase inventory, such as training employees, serving customers, procuring supplies, keeping the store clean, and so on, are included in daily short-term processes .

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 1000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or start a new location or service.

Management Team

A strong management team is necessary to demonstrate your juice bar’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.

You and/or your team members should ideally have prior experience working in a juice or smoothie bar. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your juice business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running juice or smoothie bars and/or retail and small businesses. 

Suggested Resources: Learn how to write a management team section in a business plan for your smoothie and juice bar business.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Pro Tips: If you are writing a juice bar business plan yourself, this guide on how to write a financial plan in a business plan can help you.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. For instance, Will sales grow by 2% or 11% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your juice or smoothie bar business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your juice bar business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $100,000 to build out your smoothie or juice bar business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank write you a check for $50,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your juice bar business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a smoothie or juice bar business:

  • Cost of equipment like blenders, refrigerators, etc.
  • Location build-out including design fees, construction, etc.
  • Cost of fixtures like tables, chairs, a menu board, etc.
  • Cost of ingredients and maintaining an adequate amount of supplies
  • Taxes and permits
  • Payroll or salaries paid to staff
  • Legal expenses
  • Business insurance

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your juice bar business.

Summary of the Smoothie and Juice Bar Business Plan

A juice and smoothie bar business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the juice bar business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your juice bar business.

Do you want to Finish Your Juice and Smoothie Bar Business Plan in less the one day?

Wouldn’t it be nice if your business plan could be completed faster and easier?

With wise business plans Business Plan Template , you can finish your smoothie or juice bar business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

OR, we can create your smoothie or juice bar business plan for you

Since 2010, Wise business plans’ juice bar business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

Get started on your business plan on bar and smoothie bar  today!

Download Our Juice and Smoothie Bar Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Contact us today for a free consultation, quick links.

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Juice Bar Business Plan Template

NOV.11, 2016

Juice Bar Business Plan Template

Juice bar business plan for starting your own smoothie corner

Do you want to start a juice bar business? Well, this is one of those businesses that generate huge profits despite requiring little investment group for the business plan and very few employees. One can easily set up and run their juice bar business even by hiring two to three people.

Well, if you are entering this venture you might probably want to learn a stepwise approach on how to open a juice bar. In this sample juice kiosk business plan we’re providing all financial and other details of a juice bar startup, ‘Fructose Bar’ so that everyone can benefit.

Executive Summary

2.1 the business.

Fructose Bar will be a licensed and registered juice corner situated near Detroit St, Denver. The business will be based on offering fresh fruit juices, smoothies and other refreshments to the customers. The company will provide its customers with both sit-in and takeaway facilities.

2.2 Management of Juice Bar

Opening a juice bar is not at all difficult. You just need a few people to ensure the supply of fresh fruits and other eatables and to prepare delicious and freshening juices.

If you are looking for a guide on how to start up a juice bar business, you can take help from this sample juice corner business plan.

Fructose Bar will buy the required machinery and equipment before a month of the launch. The company will also set up a small beautiful place for those who want to enjoy juices while sitting in. Fructose Bar will hire drivers, chefs, general assistants, web developer, accountant, cleaners, and a store manager to ensure the successful running of the business.

2.3 Customers of Juice Bar

Target customers of Fructose Bar are versatile. Adults, youngsters, and senior citizens are likely to consume our juices and smoothies. The children and teens will also be one of our target groups and we’ll be providing some extra services to meet their demands.

2.4 Business Target

Our target is to become a renowned juice corner in our vicinity. We aim at increasing footfall at our site by providing healthy, nutritious, and fresh juices and some eatables. Moreover, we aim at opening our juice bar in at least two more locations in our city.

Juice Bar Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Fructose Bar will be owned by Kenneth Grant. Grant is a graduate in management sciences from the University of Denver. He has worked as a manager for three years in a local restaurant. Though he has received a lot of respect in his job, he wants to quit it to start his own business and make huge profits.

3.2 Why the juice bar is being started

Grant has always wanted to start some food-related business to serve people with fresh and healthy foods. After working for three years in a resort, he found that opening juice shop business will be the most convenient and the most desirable option for him.

3.3 How the juice bar will be started

Grant will acquire the required licenses and registrations for opening a juice bar. He will buy the required machinery such as juicer machines, juice extractors, cutlery, etc. to run the kitchen portion. Moreover, to make a small place for customers to sit, he will also be purchasing comfortable furniture and tables.

Since the company will also offer salads, pastries and many eatables other than just juices, it will be hiring a few chefs. The staff as will be mentioned in the next portions will be hired a week before the launch. The company will also hire transporters to provide home delivery services and to ensure a continuous supply of fresh fruits and vegetables. Lastly, the company will hire a web developer to manage the company’s social site and to manage the online portal to take orders and payments from customers online.

If you want to estimate start up cost for a juice bar to write your fruit juice bar business plan, you can take help from here. You can also benefit from here even if you want to open a mobile juice bar because more than 80% requirements are the same.

Juice Bar Business Plan - Startup Cost

Products of Juice Bar

Before you open a juice bar, you must decide which services and products you will be offering so that you can invest in just relevant arrangements. In this starting a juice bar business plan we’re enlisting the products and services Fructose Bar will provide.

  • Fruit Juice & Nectar: Our main service will be providing fresh and pure juices of fruits like cranberry, apples, green apples, pomegranate, strawberry, plum, apricots, peach, pineapple, orange, red grapes, beet, blackberry, sugarcane, etc.
  • Smoothies: We’ll offer delicious smoothies made by blending fruits with creamy milk in several combinations like banana, strawberry-banana, blackberry-raspberry mix, peach-mango, and almond-dates.
  • Salads: Our third main service will be providing two to three types of salads made by fresh fruits and vegetables.
  • Scoops: We’ll offer scoops of vanilla, strawberry, mango, chocolate, butter brickle, butter pecan, and moon mist ice creams.
  • Snacks & Refreshments: We’ll also offer packaged snack foods, doughnuts, and pastries. Because teens and kids are usually interested in eating these types of foods.

The company will offer home delivery, dine-in as well as takeaway services.

Marketing Analysis of Juice Bar

Before starting your own juice bar business, you must carry out thorough research on your market and marketplace. It’s essential to analyze different locations to find out one in which there are relatively fewer competitors. Moreover, analyzing the buying patterns, volume and status of your customers is another important thing to do in the market analysis because usually, people with low incomes don’t spend on things like fruit juices and smoothies.

So understanding economic patterns and competitive environments by using the tools of market analysis can help you a lot in writing juice smoothie bar business plan and taking major decisions.

5.1 Market Trends

According to IBISWorld, more than 5600 juice and smoothie bars are running in the United States. Collectively these businesses have generated a revenue of $2 billion in the year 2018. The source has also reported an annual growth rate of 1.4% over the past five years. So, if you are willing to enter this venture and have planned things accurately, you surely won’t suffer a loss.

5.2 Marketing Segmentation

Knowing your customers and their financial status is really important if you are going to start some costly food-related services. Knowing your customers can help you in coming up with services that are expected to be availed by them. Since juices, smoothies, scoops are the things that can’t be afforded by low-income people so if you intend to serve them too, you must provide some additional services that can be afforded by them. And if you aim at targeting rich communities you will have to make a proper and splendid place so that they choose to come to your site.

In this juice parlour business plan on how to start a juice bar we’re providing the details of target customers of Fructose Bar.

Juice Bar Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Passers-by: The biggest consumer of our products will be passers-by that will include people of all ages. Since our corner will be located in a crowded place which is near to schools, offices and shopping centers so we’ll employ techniques like the attractive display to convert passers-by and tourists into our customers.

5.2.2 Residential Community : Residential community isn’t really far from our location so we expect nearby residents to avail our services too. Moreover, through our home-delivery business services , residents who don’t want to come to us are expected to consume our products by paying online.

5.2.3 Working Class: Another target customer of ours will be the working class. In fact, this group can become our biggest consumer as, after an exhausting and tiring routine, working men and women opt for taking something energizing that is good for their health too.

5.2.4 Teens & Children: The last group of our target customers comprises of teens and children who’ll either be accompanied by other groups of our customers or will be coming to us themselves. Since this category isn’t much attracted to taking healthy fruit drinks thus we’ll be providing scoops, and snacks so that they can also have something to buy from us.

5.3 Business Target

Our business targets to be achieved over the span of the next few years are given here:

  • To increase our sales by 8% every month for the first year and by 14% every month for the second year
  • To earn a net profit margin of $10k per month by the end of the first year and $15k by the end of the second year
  • To establish another juice bar in our city by the end of the first four years
  • To establish and maintain a minimum cash balance of $120k

5.4 Product Pricing

Since, Fructose Bar will be providing extremely clean, fresh and nutritious juices and smoothies to its customers, it has decided to keep its prices in almost the same range as that of its competitors. After all, the company owner doesn’t want to compromise on quality by compromising on prices.

Marketing Strategy

OGS provided the services I needed in an excellent fashion. Feedback was accommodated continuously throughout and changes were fast and professional. A very positive experience with the result being a great business plan. Thanks, Bill Ostrom , Go Kin .

Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers.

6.1 Competitive Analysis:

Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. Competitive aspects defined by Fructose Bar are given here:

Our biggest competitive advantage is that we’ve established a comfortable place for our customers to sit in and enjoy our offerings. Our second biggest aspect is that we will be taking orders online so that if customers want to have fresh juice for themselves but don’t want to stay or wait at the stop, they can order us 10 to 15 minutes before they walk by there. Thirdly we will provide snacks and scoops besides juice and smoothies so that every person including kids and teen can have something to buy from us.

And the last thing that can benefit us is our excellent location which is near to offices, institutes resident community as well as shopping areas.

6.2 Sales Strategy

We will offer a 10% discount on our servings for the first month of our launch. To introduce our healthy and fresh offerings to the people we’ll offer a 75% discount on all our products for the first two days of our launch. Lastly, we’ll advertise our products and sitting area on social media to approach distant target customers.

6.3 Sales Monthly

Juice Bar Business Plan - Sales Monthly

6.4 Sales Yearly

Juice Bar Business Plan - Sales Yearly

6.5 Sales Forecast

Juice Bar Business Plan - Unit Sales

Personnel plan

7.1 company staff.

The staff you hire can affect your business in the long run. So if you are looking for how to set up a smoothie bar you should first devise a plan to find out the most suitable employees for your business.

Grant will oversee all the operations himself, however, he’ll hire the following people:

  • 1 Co-Manager to manage the bar
  • 1 Accountant to manage financial records
  • 3 Chefs to prepare products & juices
  • 3 General Assistants to carry out routine tasks
  • 1 Driver to supply products needed by the juice bar
  • 2 Drivers to deliver goods to homes
  • 3 Cleaners to maintain juice bar
  • 1 Web Developer to run company’s sites and record online orders
  • 1 Sales Executive to carry out sales strategy
  • 1 Front Desk Officer as a receptionist

7.2 Average Salary of Employees

Financial plan.

If you are opening a juice bar, you need not worry about how much does juicing cost because the startup doesn’t require a lot of investment. Keeping in view the few requirements to start this business, people usually think that is a juice bar profitable or not. The answer is that the juice bar business is profitable if you select your location wisely.

Well, if you want to take a relatively larger startup, like Fructose Bar, you must have to develop a thorough financial plan. Through a financial plan, you can easily estimate profits and losses and can make planned transactions, investments, and expenses.

You can get an idea of an effective financial plan from this sample financial plan of Fructose Bar.

8.1 Important Assumptions

8.2 brake-even analysis.

Juice Bar Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Juice Bar Business Plan - Profit Monthly

8.3.2 Profit Yearly

Juice Bar Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Juice Bar Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Juice Bar Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Juice Bar Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Juice Bar Business Plan Sample in PDF

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How to Start a Juice Shop? [A Complete Guide]

Juices are the perfect drink to kick start the day. It doesn't get any healthier than to start a day with freshly squeezed juice out of pulpy fruits. Juices are always refreshing, and people love them through different weathers. While in summers, they are more hydrating, in winters, they provide adequate vitamins and minerals that can boost immunity. Starting a business involving juice can be very interesting. You get several benefits with this start-up. The investment in the setup is very limited. You can have the business rocking in no time, so here are some of the basics tips and techniques for starting a juice business:

Select a type of Juice shop

There are two types of juice shops, the first one is mobile, which you can take anywhere while the second one is immobile. There are both pros and cons to each of these types, and it's completely on you to select the one you think can be better for your business. If you go with a mobile Juice Shop, you can pick up different customers more efficiently at various locations. Your sale is not restricted to the traffic as you can take your shop to various places. On the other hand, the fixed one gives you assurance of fixed customers and your shop looks classy. This can attract customers.

Get your plan ready

Here is another important point to keep in mind before opening a Juice Shop. In a business plan for such a business, you must keep your mind focused on certain points mentioned as follows-

  • The owner must research well and find the investment such a business might require.
  • Getting aware of the competition is also very important.
  • Once you have figures, start searching for investors and people that can be interested in this venture.
  • Get your expectations clear and sort your goals based on the week, month, and year.
  • Have clear data on investments you might require.
  • Get yourself a backup for an emergency.

juice center business plan

Find the location

The success of a juice shop depends a lot on its location. If you select a location where you get a good crowd interested in juices, then your sales automatically get the required boost. There are some famous locations where you can start-up your business for maximum profit. These are as follows:

  • A place where people come for jogging and other exercises.
  • Places such as near a college campus or tuitions, or spots full of youngsters.
  • In a busy market.

If you have a mobile Juice Shop, then you can have an advantage over locations. Often, there are situations where your shop can lose customers due to the movement of the crowd from one place to another, but you can move your shop along the crowd in a mobile juice shop.

People think that juice shops can't offer more than a limited number of items, but they can be wrong in this case. Innovation and creativity can give you a great menu to offer. These days juices are made by squeezing one from fruits and are a combination of different materials and even different fruits making amazing cocktails. Even to expand the range of menu, many Juice shops do offer beverages such as tea, coffee, and other mixes.

Get your equipment

This part is an expensive one. Never try to hurry in buying extra for your shop at the beginning. It is a bitter truth that start-ups can fail easily, so go slow and take things as smoothly as you can. Select the most important ones at the beginning and go for selection according to your venture's size. To help you out, we have mentioned some basic instruments you might require. These are as follows:

  • Peelers for fruits and vegetables.
  • Cash and billing machine
  • Ice machine
  • Tables and chair(in case you opt for café)

Staff hiring

In a Juice shop, there can be specific conditions where you might require staff. This completely depends on your need and the size of the business. If you have a mobile juice shop, you don't expect to carry lots of staff members. You will probably be going with one helper as your staff in such a case, but if you have a shop to your name, you will need a good amount of staff. Every department will need a special person who can manage things for a smooth business. You will have to hire people for processing, billing, serving, cleaning, and other tasks. It again comes to the point of how big you expect your business to be. The bigger it gets, the more staff you need.

What unique can you do?

Having a juice shop is not something very new in the market. When you get down in the competition, you might find it hard to gain profits. The only way to excel easily and efficiently is by using unique techniques and ways. Here are some of these:

  • Most juice Shops use traditional hand or electric juicers to serve juice, but there are lots of up-grading even in this field. You can find multi-functional juicers with features as mineral restorations added to them. These machines can provide you excellent juices in no time.
  • Try to make the place cool and fancy. People love fancy things, especially the younger generation who are highly attracted to this stuff.
  • Giving a signature style to your juices is not a bad idea. It could be anything, like the way you prepare your juice to the way you serve it. Starbucks is famous for providing its drinks to its customers with a sweet message and their name on the container. Such ideas work well.

How profitable is this business?

Here is an interesting question to answer. People do think that juices can't give you enough profit, but this thought is completely wrong. Juice Shop or centers are among the highest profitable businesses in the market. Even if you are new in the field, you can easily expect a 50-70% gross margin. A business does need time and effort to show you profit. The key here is sticking to it and working hard. A juice shop can be profitable on paper but don't forget that not all of these shops were successful. A proper plan and work according to the plan will bring you profit.

There are several factors one needs to be aware of in a juice shop start-up. We tried to make you aware of some of the most important ones in this article. It is not that easy as it seems to get a juice shop to run successfully in the market. Only a perfect plan with dedicated work can make things change amazingly.

1) OkShop- India's Online Digital Dukan! 2) What type of permissions are required before starting any business? 3) How to Start a Flower Shop Business in India? 4) OkStaff: Your one-stop solution for Staff & Attendance management 5) OkCredit: Simple, Paperless & Secure solution for businesses 6) Best Juice Brands In India

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juice center business plan

Q. Which Juicer is better to use?

Ans: You can have many juicers these days, as mentioned above in the article. It is up to your budget, and the quality you want to serve decides the juicer you will opt for. If you are also going for vegetable juices, then you may have to go with some special requirements in your juicers to peel the hardcovers off.

Q. How to attract more crowds at the shop?

Ans: Good quality always finds its excellent value in the market. Try serving freshly squeezed juice to your customers. Most of the time, you will get fixed customers at your juice shop once you settle everything. Also, try making a healthy atmosphere around so that people find it relaxing to enjoy the juice.

Q. Is a Juice Shop a limited idea?

Ans: Any idea in a business is never limited. Gone are the days when the sky was the limit. Just a little change in your outlook can give you a brilliant idea of expanding your juice business. Make the place healthier with better equipment like Wi-Fi. You can always advertise and even go online to deliver juice at home.

Q. How much investment does such a start-up need?

Ans: This is the most attractive thing about a juice shop. You don't need a lot to start selling juice. Even if you go with the least, all you need is a place or cart to set up your stall, a juicer, ice, and some fresh fruits and vegetables. As you invest more, you can get better additions to your juice shop.

Q. What could be a correct marketing scheme for a juice shop?

Ans: You can use different methods as a marketing scheme for your juice shop. The best would be trying to find out ways to do it with a minimal investment involved in it. Social media is one of such ways and probably the best way to market. If you don't know your target audience, then it might cause you problems. Youngsters are the ones most interested in juice, and hence, social media is the best way to target them.

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How to start Fruit Juice Corner Business ?

Market potential and uses, investment required, fruit juice business profit, target consumers, area required, fruit juice machine for business, business model and growth, suggestions, fruit juice center business overview.

In context to the growing health awareness among consumers, need to stay health and fit, consume a balanced diet, influence of the foreign consumption patterns and the aversion towards benefits of organically grown exotic fruits, the fruit juice business in India has been booming in India at a value of $200 million.

The fruit juice business has been spurring besides the competition from alcoholic beverages and soft drinks because of the rise in disposable income of the health-Savy and diet conscious consumers.

Many pre-existing companies dealing in soft drinks like PepsiCo and Coca-Cola have been diverting their production from soft drinks to healthy packaged fruit drinks to meet the changing demands of the consumers.

The beverage market of India is the most profitable business in India with the juice market being valued at ₹1200 crore as of today. Thereby giving you every reason to get your toes dipped in this business.

Read More: How To Start Fruit Bar Making Business ?

The potential of the fruit juice business in India has been rising more than ever with 75% of the fruit juice business being dealt by the unorganised sector and the rest 25% by the retail shops, cafes, etc.

The potential for this business is vast but the set up of it comes a little pricey. Because of the outbreak of COVID-19, consumers have been looking for safety and hygiene more than ever so it is important to commit to these precautionary measures.

  • Using a PPE kit and shields.
  • Washing the fruits with fruit sanitisers
  • Ensuring 6 ft distance with and among the customers
  • Recording body temperature of customers
  • Recording the contact details of the consumers
  • Ensuring no contact delivery

Books you Must Read

Book on alcoholic and non- alcoholic beverages, fresh vegetable and fruit juices, a comparison of fruit juice and carbonated drink detail.

  • Increased disposable income
  • Influence from the foreign consumption patterns
  • Benefits of fruit
  • Improving standard of living
  • Diversion towards a healthy lifestyle
  • Incorporate a healthy diet
  • Need to try out exotic fruits
  • Western culture of detoxing and clean drinking
  • Substitute for alcoholic and soft drink beverages
  • Increased need for strengthening the immune system
  • FMCG registration
  • FMSSA registration
  • Trade license
  • GST registration
  • PAN Card and Aadhar card
  • MSME/SSI Registration

The investment required to set up a fruit juice corner would be around ₹7 lakhs – ₹15 lakhs.

Fruit juice business is profitable because nowadays people usually prefer fresh juice corners instead of other beverage items. But the profit of a fruit juice business depends on many different factors like price of the fruits, seasons, price and more. A fruit juice business can generate a gross profit of 50% to 70% after selling fruit juice directly to the customers. 

Read More: How to Start Dry Fruit Business?

The target consumers for a fruit juice corner business would be as follows :

Gym freaks  : These are the majority of the target consumers . By seething up a juices corners around the gyms who would like to ensure a citrus intake after working out would bring you a lot of business.

Fitness centres : The fitness centres have the consumers from around the city who are indulged in wellness activities like yoga, Pilates etc who would prefer fresh juices as their go to drinks.

Airports : The passengers on airport with a flight to board are always in a need for some freshly cut fruit juice as a substitute to coffee, alcoholic drinks etc.

Campuses  The campus around schools, offices and colleges also would get you many customers who would like to talk over some rejuvenating juices while making your juice corner as a hotspot.

Shopping malls and tourists spots:  Would be an ideal place for you to set up you fruit juice corners with many people coming across it who would like to have some pulped juice to keep them Hydrated on a hot summer day.

Starting a fruit juice business is a great idea, because in today’s world everyone is looking for healthy and pure beverage items. In order to implement Juice business ideas a great juice shop setup is important to operate the fruits and juice business. The area required to set up a fruit juice corner business would be 100 – 800 sq ft.

  • Seasonal fruits
  • Water (mineral)
  • Stainless steel Fruit mixer
  • Fruit juicing machine
  • Fruit cutting machine
  • Refrigerators
  • 3- skilled workers

These workers must be provide with training in equipment handling and machine usage and also about the safety  and hygienic conditions to be observed.

Your fruit juice shop can only thrive with a fruit juice machine, before choosing a fruit juice machine, keep its capacity, durability, cost, maintenance and efficiency in view. The cost of the fruit juice machine varies depending upon the type of juice industry, the machine price ranges from Rs 50,000 to Rs 2 lakhs. 

Best Juice Making Courses

Learn juice making courses to start you own juice making business.

Fruit juice processing business plans need to be executed after a few steps like conducting market research and demand, investment and profit, necessary equipment, license, location of fruit juice shop, legal paperwork and more. 

The business model of a fruit juice corner business can be defined using 4 variants:

Value proposition:  The unique selling point (USP) a fruit juice corner is likely to bring to you is as follows:

  • It as a healthy substitute to the alcohol and soft drinks and not vise versa so it’s demand can’t be replaced.
  • It comes at affordable prices and the seasonal demand for specific fruits is likely to do you good business.
  • Fitness centres
  • Health Savy consumers
  • Shopping malls
  • Tourists spots

The competition to your fruit juice corner would be largely from the unorganised sector. However few key players in the organised sector would be:

  • Jamba Juice
  • Drunken monkeys etc

Marketing strategy:  The marketing strategy that could be adapted by your fruit juice corner would be:

  • Setting billboards in front of the gym, fitness centres and campuses ( offices, college etc) with address.
  • Promoting the quality and brand of juice through social media using influencers undergoing a detox challenge with your juices.
  • Print media : newspapers and magazines etc.

The fruit juice corner has the potential and has witnessed the following growth prospects:

  • The Indian juice sector is expected to grow at a CAGR of 15% in the next three years.
  • The Indian non-alcoholic beverage market including water, packaged juices and retail juice corners is valued at ₹ 50000 crore.

Why don’t you sip on some of that juice while we help you make a decision regarding the investment in this business:

  • Firstly, A fruit juice corner comes with a very minimal capital, low manpower requirement and a reasonable return on investment.
  • Secondly, a fruit juice corners involves juicing the fruits in all the seasons infact, the demand for seasonal fruits contributes the most to the profit made per annum by these fruit juice corners.
  • Lastly, the target market for consumers is vast including children and older populations, absent in the alcoholic beverage market because of it’s benefits and affordability.


How to start a fruit juice business in India? 

To start a fruit business in India, one should analyze its market potential, cost and profit, location, raw materials, equipment, paperwork and other fruit juice business planning.

Is the fruit juice business profitable? 

Yes, the fruit juice business is profitable because of the increasing health issue in today’s world.

What is the minimum investment for a juice shop?

The minimum investment required for a juice shop ranges from Rs 7 lakh to Rs 15 lakh. 

What is the market demand for fruit juice?

The Mark demand for fruit juice is increasing because people usually prefer healthy beverages instead of other drinks.

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  • Moscow International Business Center

Moscow International Business Center: The Latest Architecture and News

Moscow's high rise bohemia: the international business district with no business.

Moscow's High Rise Bohemia: The International Business District With No Business - Featured Image

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

Moscow's High Rise Bohemia: The International Business District With No Business - Image 1 of 4

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Moscow-City – The Moscow International Business Center

  • 3 years ago

The Moscow Intenational Business Center

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

  • 1 How It All Began
  • 2.1 Moscow-City Central Core
  • 2.2 Tower 2000
  • 2.3 Evolution Tower
  • 2.4 Imperia Tower
  • 2.5 Moscow Tower and St. Petersburg Tower
  • 2.6 Steel Peak Tower
  • 2.7 Federation Tower
  • 2.8 Mercury City Tower
  • 2.9 OKO Tower Complex
  • 3.1 Afimall City Shopping Center
  • 3.2 Bagration Bridge
  • 3.3 Expocentre Fairgrounds
  • 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

  • Moscow-City Central Core;
  • Tower 2000;
  • Evolution Tower;
  • Imperia Tower;
  • City of Capitals (Moscow Tower and St. Petersburg Tower);
  • Steel Peak Tower;
  • Federation Tower;
  • Mercury City Tower;
  • OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

  • The Afimall City Shopping Center;
  • The Bagration Bridge with two galleries and a shopping arcade;
  • The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

  • Retail brand stores;
  • Exhibitions;
  • Game rooms;
  • and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

  • Favorable location;
  • Convenient transportation links;
  • Well-developed infrastructure;
  • High safety level;
  • Efficient architecture;
  • Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.


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Wedding Palace


The foundations for Wedding Palace was executed by BAUER Technologie the Russian branch company of BAUER Spezialtiefbau GmbH. Scope of works was 163 pieces of D1500mm piles, each 30m deep. Cementation under each pile, and two Osterberg cell tests. The foundation was successfully completed between July-December 2008. For more information visit: BAUER Technologie

Moscow International Business Center

Imperia Tower is a multipurpose complex located on plot 4 of the Moscow International Business Center. It will consist of 2 buildings, the mixed-use Building A and the water park entertainment complex in Building B.

Moscow International Business Centre

Building A, totaling 60 floors, will incorporate over 70,110 square meters (750,000 sq ft) of office space, 45,000 m2 (480,000 sq ft) of apartments, a 280 room hotel (30,000 m2/320,000 sq ft), and assorted retail outlets.

Moscow International Business Centre

Building B will incorporate the water park and will be a focus of entertainment for the MIBC Complex. It will also house a shopping mall, restaurants and cafés, and will be open year-round.

Eurasia Tower

Moscow International Business Centre

The Eurasia Tower, located on plot 12, is an office/recreational space with a total area of 207542 square meters. It will be situated on a three-tier podium in which will be placed a fitness center, entertainment, restaurants, and shops. Other areas will be distributed as follows: 106 231 square meters will be reserved for office space, and residential apartments will occupy 21185 square meters. On the bottom, there will be parking for more than 1000 cars. The external design of the building is a combination of classical and modernist style. On the outside of the building, a scenic elevator will run up and down for views of the entire city.

  • Number of Floors: 67
  • Height: 305 meters
  • Total Investment: $250 million
  • Total Area: 207,542 square meters
  • The area of office premises: 106 231 m
  • The area of premises: 21 185 m
  • Parking capacity: 1000 places
  • Developer: Mos City Group
  • Eurasia Tower site
  • Official site TechInvest

Federation Tower

Moscow International Business Centre

Federation Tower will be Europe's first supertall tower, and the second tallest tower in Europe after Russia Tower.

  • Tower A: 93 floors - 360 metres tall
  • Tower B: 62 floors - 243 metres tall
  • Tower C: Spire - 506 metres tall

The unique construction combines architectural elegance, comfort and ergonomics. Upon completion, this will be the tallest building in Europe, at the height of 506 metres.

Office complex "Federation" is on plot 13 MIBC "Moscow-city". The structure represents a design of two tri-hedral towers with height of 360 and 243 metres above the ground, located on a common base of 10 floors. Between them the spike, with a height of 506 metres. In the towers a restaurant is planned, along with office psuites and residential apartments divided by technical floors. In the spike elevators with panoramic views and an evacuation stairway will be placed. In the base of the towers a full complex of retail and household services is planned. The underground part includes parking places, technical premises, and the walkway connecting the complex with the central part of a Business Centre, northern departure and a complex 12 site.

  • Developer: ZAO Mirax-City, Russia
  • Employer: ZAO Mirax-City, Russia
  • Architect: Prof. P. Schweger and S. Tchoban (Germany)
  • Total Investment: $500 million
  • Total Area: 425,000 square metres;
  • Total area of a plot: 1,07 hectares
  • Height: over 506 metres
  • Construction began: 2004
  • Official site

Mercury City Tower

Moscow International Business Centre

Multipurpose building with housing and open space, premises of trading and cultural appointment «Mercury City Tower» on plot 14 MIBC "Moscow-city". The structure's height is 322 metres (with a spike bringing it to 380) above the surface of the ground, with five underground floors. In a building office premises, apartments, the trading areas, and also restaurants will be located. The underground part, consisting of 5 floors, includes parking places, technical, and retail space.

  • Architect: M.M. Posohin, Frank Williams (USA), G.L. Sirota
  • Total area of a plot: 0,4975 Hectares
  • Total Area: 158,000 square metres;
  • Height: 380 metres
  • Amount of floors: 70
  • The area of offices: 86 000 square metres
  • The area of Apartments: 24 000 square metres
  • The area of Fitness centre: 5 000 square metres
  • The area of Restaurants: 3 500 square metres
  • Trading premises: 6 200 square metres
  • Those a premise: 16 900 square metres
  • Parking place: 18 000 square metres

Russia Tower

Moscow International Business Center

Construction began in September, 2007, and is planned to be completed in 2011. Upon reaching its final height of 612.2 metres (2,009 ft), it will be the tallest building in Europe and the second tallest in the world.

The total area of the structure will cover 520,000 m² (5,597,233.4 sq ft), of which 38% (200,000 m² (2,152,782.1 sq ft)) will be located underground. The tower will contain 118 floors, 101 lifts, and underground parking to accommodate 3,680 cars. Commercial retail shops will be located at the base of the building. The maximum capacity of the building is projected to be around 30,000.

Moscow Skyscrapers

The first ten floors will be occupied with the common part in which the parking will be placed. In the bottom part of a tower of office premises, a hotel will be located, the top floors will be occupied by apartments. In a business part of the project is expected to house a large congress centre, hotel, an entertainment zone, and a casino and park of attractions. Construction is planned on a plots 17-18 MIBC "Moscow-City". The developer of the project is the Moscow company (MDC), in cooperation with the city government and CT-Towers is the affiliated structure STT Group created for realization of projects in MIBC "Moscow-City". The final project of a tower has been presented by architect Norman Foster on March 15th, 2006 at exhibition MIPIM-2006 in Cannes. After completion, Russia Tower will become the tallest tower in Europe.

  • Total area of a plot: 2,19 hectares
  • Total Area: 520,800 square metres
  • Amount of floors: 118
  • Height: 612 m
  • Cost of the project: $1,5-1,7 billion
  • Spaciousness of the built in parking: 3680 place
  • Amount of lifts: 101
  • Construction began: on September, 18th, 2007
  • Construction completed: 2012
  • The status of the project is currently preparation for construction
  • Russia Tower forum-site

External links

  • All about Moscow-City
  • Moscow-City English-Speaking Forum
  • Skyscrapercity Forum Thread

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Moscow International Business Centre (MIBC)

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is

Estimated Investment

$12 billion

Construction Started

Moscow, Russia

Project Type

Business complex (city within a city)

CITY JSC, Moscow City Government

juice center business plan

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is on an old urban area near the river embankment. The goal of the project is to create a new business district within the city.

The whole complex is to be built on a 100ha site (divided into 30 plots) designated for new development on the Krasnopresnenskaya embankment. The management company for the project is CITY Joint Stock Company (CITY JSC), a company first set up in 1992 as a collaboration between the Russian government and private investors.

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The project was first launched in the early 1990s but has been stalled for much of the last 10 years due to a lack of investment. In 2003 the project started to attract investment again and has been gaining momentum ever since.


The first major building constructed in the MIBC project on Plot 1 was the Bagration Bridge (pedestrian bridge) and mall, completed in 1999. The second project was the Tower 2000 office complex, a multi-use business complex begun in 1996 and completed in 2001. The building is 106m high and has 30 storeys above ground and four storeys below. The total floor area of the complex is 60,000m².

The underground area contains parking garages, restaurants, retail areas and a fitness centre. Floors 3–15 and 17–26 are business offices while floors 8 and 27 have a media centre, large exhibition hall and piano bar.

The business areas are served by structured cable network, fibre optic cable, satellite broadcasting, Wi Fi and ADSL Internet access, automatic digital telephone exchange with integration of services, local broadcasting system, municipal broadcasting network, electric timing system, data collection and processing system, audio and video systems, simultaneous interpreting system, conference system, video projection system and security systems including biometric access control and a monitoring system.

The tower also has a central air conditioning system, auxiliary exhaust ventilation system, cooler and heat supply systems, Uninterruptible Power Supply system (UPS), automatic fire security system, automatic volumetric fire-fighting system, sprinkler system and automatic smoke removal system.

The general contractor for the tower was Promstroytechnologia-M Company Ltd. The facade of the tower, which is made of glass and structured concrete, was constructed by Transwall Technology. The tower is equipped with 17 computerised rapid elevators, supplied and installed by Schindler Aufzuege AG, and an outer panoramic elevator, supplied and installed by Kone Lifts. The exterior lighting equipment was supplied and installed by Thorn.


The sites designated by plots 2 and 3 are now to be developed as the Moscow Wedding Palace and City Square. This will include a city square, an underground retail complex and a 14 storey multipurpose complex, which will include the Wedding Palace, banquet halls, restaurants, shops and a hotel.

The developer is Capital City Developments. The architect is Mosproject – 2. The construction started in 2005 and is scheduled to be complete by the end of 2007.


The Aquapark leisure complex was started in 2002 and was completed in 2005. The site occupies a 1.74ha area adjacent to Krasnopresnenskaya embankment. It includes:

  • Complex of swimming pools, water mountains and leisure attractions, restaurants and cafes and retail areas (24,352m²)
  • Five-star, 30-storey hotel complex (54,640m²) built on a six-storey podium containing retail areas, restaurants and nightclubs
  • Parking to accommodate 425 vehicles (13,050m²)
  • The aqua park will be connected with a mooring on the Moscva River

The developer of the complex was Aqua-City Palas Company Ltd. The project required an estimated investment of $230 million. The general contractor was Liard Stroy Ltd and the designers were Mosproekt-2 of Russia and Tkhomesto Engineering of Finland.


A large underground complex containing the central core of the MIBC, an underground mall and two metro stations is located on these plots. Construction started in late 2001 on the 5.1ha site and was completed in mid-2004. The complex has a total floor area of 150,000m² and includes:

  • 35,000m² shopping mall
  • 20,000m² multi-purpose performance complex
  • 10,000m² dancing complex
  • 15,500m² sports and leisure complex
  • 30,000m² ‘Wonderful World of Entertainment’ theme park
  • 7,000m² restaurant complex
  • 30,000m² hotel

The complex developer was CITY JSC and the designers were Mosproekt-2. The construction engineers were Bovis Europe and Jones Lang Lassale of the UK.


This project involves the construction of two connected tower blocks and a dome. The towers will be of 73 and 62 storeys high, with a 16-storey domed building containing an atrium. Connecting the buildings will be a podium building with three storeys above ground and 4–6 below ground.

The lower levels of each tower will be for office space (200,000m²), while the upper levels (above 80m) will be residential and the dome will be used as a retail area. The investment for the project is $250 million.

The developer is Capital Group; the construction engineers are Bouygues Construction and the architects are Erick van Egeraat Associated Architects of Holland. Construction has been underway since 2005 and the project is scheduled for completion in mid-2007.


This project involves the construction of a new office and apartment complex consisting of three A-Class buildings 16 (86m), 27 (135m) and 52 (250m) storeys high, with a total floor area of 220,000m². The construction began in mid-2003 on the 2.55ha site with the smallest of the three buildings.

The first building was completed in autumn 2004. Enka, a Turkish construction company , is carrying out the development and construction. Enka has invested a total of $150 million so far. Work is continuing on the other two buildings with completion expected in 2007.


The major project on these plots will be a 300m, 75-storey, mixed-use tower block with over 204,000m² of floor space. The facilities will include commercial and government offices, residential areas, retail space, leisure and health centres and a four-star hotel.

Offices will occupy the floors 4–45, while apartments are on floors 48–66. The building was designed as a two-tier skyscraper, 30 floors in the first tier and 37 in the second one. The second floor of the building will be occupied by a casino. The 47th floor will be occupied by a gymnasium.

The designers for the project are Swanke Hayden Connell Architects and the investors are Techinvest, who are investing $270 million. The contractors for the construction are Summa, a Turkish development company. Groundwork was carried out by Kaskatas. Construction on the building started in the third quarter of 2004 with completion scheduled for late 2006.


The Federatsiya (Federation) office complex is to consist of two towers, one 57 storeys high and the other 87 storeys (345m), and a podium. The 87-storey tower will hold offices and the 57-storey tower will include residential apartments and a hotel. The total floor area of the complex will be 240,000m².

The podium will have three to five levels and 30,000m² of floor space and will contain retail areas, banking facilities, cafes, restaurants and leisure facilities. The complex will have 14 lifts built between the two towers, including four ‘Shuttle’ round-observation lifts.

Stroimontage and NIKoil Financial Group will invest more than $500 million in the project. The architects for the project are P Schweger, S Tchoban and A Asadov of Germany. Stroimontage is the general contractor for the project. Construction started in April 2004 and the complex is scheduled for completion by 2008.


Plots 2 and 3 are owned by the Moscow City Government and original plans were for the new City Hall and Dumas (Parliament) buildings to be located there. However, these buildings will now occupy Plot 15.

The construction on Plot 15 consists of four 70-storey interconnected 308.4m buildings. The project started in November 2005 and will be finished by the end of 2007.

It is expected that all government administration will be accumulated in the new complex to provide better organisation, allowing the buildings currently in use to be sold.

The four skyscrapers will be connected by several two storey bridges between towers and eight storey bridges at the top. The highest bridges will be built in shape of letter ‘M’ for ‘Moscow’.


Plans for a 600m-tall tower to be built in Moscow to designs by British architect Sir Norman Foster were released in March 2006. ST Towers is the developer behind the project and is part of the ST Group.

The Russia Tower will be more than 50% higher than the Empire State Building and is to be built within the Moskva-City development on Plot 16 near the site’s border with the Third Ring Road. It will overshadow the 430m Federation Tower under construction at Moskva-City, which developers say will be the tallest building in Europe when it is completed in 2008.

The 420,000m² tower is a striking design comprising three blade-like structures arranged in a trefoil-like plan around a central core and tapering sharply toward the top, with part of the steel structure exposed on the outside like an exoskeleton.

Described by the architect as a vertical city, the tower is to house parking and retail space on nine underground levels, a public ice rink on the first floor under a spacious, pyramidal atrium, a hotel with serviced apartments above, 24 floors of office, high-end apartments on the top levels and a public observation deck at the very top. The resident population of the tower could be 25,000.

The Russia Tower is billed as an environmentally friendly project, maximizing natural ventilation and lighting, with solar cells, the collection of rainwater and snow to reduce water demand and the recycling of energy between areas with varying levels of demand. In addition, atria several floors high are to be spaced throughout the building’s central core and decorated with plants, providing the luxury apartments on the upper floors with private gardens in the sky.

The construction of the tower is expected to cost about $1.5 billion; of this about $150 million to $200 million would be supplied by ST Towers. Plans for the tower have been approved and it should be finished by about 2010. Construction has not yet started.


The multipurpose complex will include two towers (80 and 78 floors), with a common underground space for parking. The high tower will contain office premises and the second tower will be a hotel.

The complex will also contain a roof-top restaurant with a panoramic view, cafes and bars, conference halls and billiard club. The architect is Skidmore, Owinds, and Merrill LLP. No dates have yet been announced.


An office complex is being developed on this plot by ZAO Severnaya Bashnya. The Northern Towers will consist of three buildings – two 12-storey and one 29-storey. These will contain 135,000m² of floor space.

The architect is Project Institute 2 and the construction engineer is Bau Holding Strabag AG (Austria). Interior design in the building will be carried out by ABD Limited, and legal services with regard to lease documents are provided by PricewaterhouseCoopers.

The first phase of Northern Tower is scheduled for shell and core delivery by the fourth quarter of 2006. The marketing and leasing campaign has already started. Raiffeisenbank has agreed to become the first tenant of the complex.

Northern Tower will feature spectacular atriums, prime office premises and a multi-level parking for 688 cars. There will also be a multi-functional conference hall for up to 200 people, banking premises, restaurants and cafes, a fitness centre with a swimming pool operated by Reebok, a professional dental clinic and a beauty parlour.


The power supply for the new MIBC has been a subject of much contention among foreign investors. The complex requires an efficient power distribution system operating at 20kV rather than the more typical 10kV.

CITY JSC and power supplier Mosenergo JSC put forward a proposal in 1999 to the Moscow City Government to develop a new power network for the MIBC, mini-metro, metro junction core, Eurostation and Sheremetyevo-Moscow Rapid Transit System.

The power and heat supply for the MIBC will be provided from three sources: the Mosenergo power station ‘SS-CITY-1’; the district heat and power station ‘Krasnya Prsnya’; and the MIBC power plant on Plot 7A, which entered its first phase of construction in 2002–2003 and is now well into its second phase with completion expected in 2006.

Having established the power supply sources, the next part of the project was the bulk power and distribution network to support the MIBC. Phase 1 of the MIBC power plant has seen the construction of a Gas Turbine Unit (GTU) and Heat and Power Plant (HPP) with a capacity of 50MW and a substation with two transformers for 110V from 20kV and 110V from 10kV and two 63MVA distribution units. The next phase will see an increase of capacity up to 100MW.

The developers of the power plant are CITY JSC and CITY-ENERGO Company Ltd. The contractors for the project are Liard-Stroy Ltd and the designers of the plant were Mosproekt-2 and VNIPI Energoprom.


The Moscow–Sheremetyevo line is the first phase of the RTS to connect the three satellite airports to the centre of Moscow. This first line, 34.3km in length, will provide interconnectivity between the airport, regional centres and urban junctions and also interconnect with the existing municipal transport system. The project was started in 2001 and eight stations were planned. This stage is now complete.

The developer for the RTS is CITY JSC in collaboration with the City of Moscow; the designer is SNC Lavalin of Canada. The Phase 2 section of the project to extend the line to cover Vnukovo Airport was started in 2004 and is now nearing completion (scheduled to open in 2007).

The RTS development not only concerns rail links to the new commerical centre of Moscow but it is also a development in its own right. The Plot 11 development will include the construction of the new Moscow transport terminal uniting the RTS, three lines of the underground and the intercity bus terminal.

The complex will include transport stations with waiting rooms, boarding areas for VIPs, a hall of customs inspection, left-luggage offices, a 342 room hotel and ticket offices.

For this section of the development Citer Invest B.V. of the Netherlands is the developer, Behnish and Behnish Architekten of Germany are the architects. The investment is $200 million and construction is underway with an expected completion in 2007.


A mini-metro line was also constructed to provide transportation within the MIBC and to connect with the historical centre of Moscow. There are three stations, one constructed in Phase 1 of the project and two in Phase 2. The three stations are Dorogomilovskaya, International and Moscow – City.

The length of the line is 5.85km. The engineering and transport contractors were Metrogiprotrans JSC. The line along with the International and Moscow – City stations came into operation in September 2005.

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