cover letters are necessary because

How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

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Are Cover Letters Necessary? Do You Need One in 2023?

Cover letters are one of the most important parts of the job application process. It’s a way for you to explain why you’re a good fit for the position. But are cover letters necessary?

Cover letters make you stand out from other candidates. It’s also an opportunity for you to show off your writing skills. And that can be useful during an interview or follow-up email exchange.

But, in this age of technology, it’s understandable why people still wonder, “Do I need a cover letter?” Especially since you can submit many applications online or via text message.

So are cover letters necessary? And do you need one? This guide will answer these questions and share expert cover letter tips that can help you land an interview.

Table of Contents

Cover Letters Can Make a Significant Difference in Your Job Application

Cover letters are not necessary, but they can make a huge difference in your job application. Here’s what we mean.

If you’re applying for a job and don’t have a cover letter, it’ll be hard to stand out from other applicants. And that’s because cover letters show why you want to work at a particular company and are serious about it.

For example, two equally qualified candidates are applying for a position, one with a cover letter and one without.

Chances are that the applicant who took the time to write a well-crafted cover letter will get an interview. And that’s because the person, for example, highlighted how their previous accomplishments would help the company to improve.

It’s simply not enough to send only your resume in most situations.

Are Cover Letters Necessary?

Yes, in most cases.

What you should know about cover letters is that they’re optional for some jobs. For example, your resume alone will likely be enough if you apply for an internship or a low-level assistant position.

However, let’s say you’re applying for a higher position, like an executive director position. First, you’ll need to have a well-written cover letter. That will help prove that you’ve researched the company and are interested in being part of its team.

Expressing your interest in an organization isn’t something the hiring manager will get from your application online. That’s why cover letters are crucial and should not be ignored.

Do You Really Need a Cover Letter in 2022?

The short answer is yes; you still need a cover letter in 2022.

One of the purposes of a cover letter is to demonstrate that you understand the position and are invested in it.

They give employers a good idea of who you are as an applicant. And that makes it easier for them to decide whether or not they want to interview you for their open positions.

Your cover letter can also help distinguish you from other candidates who apply for similar positions. You can use your cover letter as an opportunity to show more about yourself than what’s available on paper!

Tips to Prepare a Perfect Cover Letter

1. do your research.

A cover letter is an opportunity to tell a potential employer why they should hire you. So it should be tailored for each job and company.

The first task is to research the company and role, including the person reading your cover letter. It’s not always the hiring manager. Try to find out what they’re looking for in an employee and how their organization operates.

This will give you insight into what’s important to them in an applicant. Also, take some time to think about how today’s job market differs from that of several years ago. That can help you fine-tune your cover letter. It doesn’t matter if the change is small. It can make a huge difference.

2. Tailor Your Cover Letter to Each Role

The first and last thing you want to do is address the person reading your cover letter. Then, when applying for a job, read up on the company and find out who the hiring manager is. If there’s no name listed in the job description, call or email someone at the company to ask whom you should address it.

If there are multiple people responsible for hiring decisions, make sure to address each one individually. For example: “Dear [Hiring Manager],” “ To Whom It May Concern: ” and “Hello Mr./Ms.[First Name]. ‘

3. Don’t Let Your Resume Appear in Your Cover Letter

The primary purpose of a cover letter is to highlight and sell your qualifications. Your resume is the place where you list everything you’ve done. So don’t repeat that information in your cover letter.

Instead, do the following:

• give a brief overview of your qualifications,
• why they make you a good fit for the job, and
• how they relate to the position requirements listed by the company.

Related: How to Address a Cover Letter Without a Name

4. Be Clear and Concise

Be clear and concise to get the most out of your cover letter. One page is okay if you can; you don’t need to use up all the space. If you have more than one page, use bullet points rather than paragraphs. That makes it easier to skim through quickly.

Your tone should be professional throughout. Also, avoid using too many buzzwords, if any, as they tend to be taken seriously if used sparingly.

Finally, consider adding an “about me” section near the end of your letter. You can use that section to list relevant information about yourself that doesn’t fit anywhere else in your application. For example, employment history, educational background, or volunteer work.

5. Avoid Gimmicks, Like Weird Fonts and Drawings

Have you seen some cover letters that looked like a child wrote them? Or that included a drawing of the applicant’s pet cat? Cover letters are not the place to do that; avoid these gimmicks.

They will not help you get the job. In fact, they can do more harm than good by making you seem less professional. It can overshadow your best qualities as an employee.

Try to avoid using standard intro like “My name is [your name], and I am applying for the [position] at [company].” This is not original or creative; it’s uninteresting to read.

Instead, personalize it: “Hi, [name], My name is John Doe, and I’m applying for the Marketing Manager role at ABC Company.”

Having a friendly title will help establish rapport between readers. But don’t be too casual or informal. You want to keep things professional so that they can see how well you’ll fit in with their team or company culture if hired.

6. Use Action Words to Highlight Your Accomplishments

Use action words that highlight your accomplishments and experiences. For example, try using phrases like “increased sales by 55% within 6 months.” Or “led team through a project from concept stage to completion within two weeks.”

This way, even if someone doesn’t remember everything about you, these phrases will help them know whether or not you have what it takes.

7. Don’t Make It All About You

Don’t make the mistake of making the cover letter all about you. Instead of boasting about a skill, talk about how that skill can help the potential employer.

How are you the perfect fit for the company? How will you contribute to the company’s success? And what have you done or will do to help the company? Answer these questions in your cover letter.

8. End Your Cover Letter with Enthusiasm

You may be well qualified and rightfully confident in your abilities. But employers still want to know that you’ll be a motivated and enthusiastic employee.

So, remember to end your cover letter with enthusiasm. This will show your interest in the position and willingness to work hard and passionately if hired.

You have a greater chance of being employed if you are enthusiastic. And you’re also far more likely to stay on board over the long term. So it makes sense that 71% of CEOs believe that employee engagement is essential to the success of their company.

As a result, often, the only factor distinguishing two equally qualified candidates is their level of passion and zeal for the job.

Check our guide on how to write a cover letter for more in-depth details.

Why Is a Cover Letter Important?

Your cover letter gives the hiring manager a chance to know you better. In addition, it’s an opportunity for you to show off your writing skills and make yourself stand out from the crowd.

You can also use it to sell yourself, highlighting why they should hire you, not someone else.

Because there are so many applicants for every open position, employers have less time and resources to read through them. So it’s up to you to make sure that yours stands out from the rest.

The best way is by using a well-crafted cover letter that showcases how great an employee you’ll be if given a chance.

When Can You Skip a Cover Letter?

If you’re applying for a job that doesn’t require a cover letter—say, an internship—you can skip it. In fact, many employers will be quite clear in their postings when they don’t want to see your cover letter.

If the company does not specifically state that it wants a cover letter, you can assume it’s unnecessary. Sometimes, job listings or job descriptions don’t mention a cover letter. But it has all the other required materials, like a resume and references.

In such a situation, submit those documents without attaching additional materials such as your cover letter or résumé summary statement.

Cover Letters Alone Can’t Get the Job Done

You want to make sure you don’t let your employer down before they even meet you. In fact, without a cover letter, you might not even have the chance to meet them. Most recruiting managers expect to receive a cover letter from you.

It helps them get a sense of who you are and decide if you’re a suitable fit for the position. However, you can’t rely solely on a cover letter to get a job. It’s not an alternative to a resume nor an excuse for poorly prepared or formatted documents.

Also, there’s a difference between cover letters and resumes . Knowing the difference can help you craft the perfect cover letter or resume.

A good cover letter does have some value, though: briefly introducing yourself and explaining why you’re applying for the position. It also helps make your application stand out from the competition.

So, are cover letters necessary in 2022? Yes, if you want to stand out from the crowd of applicants. That said, your resume and online presence are enough to get noticed by recruiters these days.

But a well-written cover letter could give you an edge over other candidates.

A good cover letter will show that you care about the position and want it more than anyone else. And that makes all the difference when it comes to hiring decisions!

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Are Cover Letters Necessary? Their True Value Exposed

Introduction to Cover Letters

When to include a cover letter.

• Where Cover Letters Are Not Necessary
• Crafting Effective Cover Letters

Best Cover Letter Examples

Are cover letters necessary faqs.

When searching for jobs, you’ll find some listing a cover letter as optional. Naturally, it’s common to wonder, are cover letters necessary? You can submit applications faster when you don’t add a cover letter, but does that hurt your chances of success?

We’re here to provide you with the resources you need, from our AI cover letter generator to information that helps you understand the ins and outs of the hiring process.

In this article, we’ll discuss what a cover letter for a job is, whether it’s necessary, and tips for optimizing yours to stand out in today’s job market.

When you’re considering adding a cover letter for a job application, a lot of questions come to mind. What is a cover letter for a job? How are they used during the hiring process? Let’s cut through that confusion with a quick overview of the purpose of cover letters and current trends affecting their use.

What is a cover letter?

A cover letter is a formal document traditionally submitted along with your resume and job application. Its purpose is to highlight your qualifications and why you want to work for a company .

Cover letters help you add a personal touch to your application rather than simply outlining skills and experiences on your resume. You can discuss aspects like your connection to a company’s mission and why you’re eager to use your top skills in the role. It’ll help the hiring manager see who you are as a person and how you’ll fit in with the company’s workplace culture.

Evolution of the cover letter

Technology and modern evolutions in the hiring process have changed some elements of cover letters and how they’re used.

Cover letters have been part of the hiring process for hundreds of years. 20-30+ years ago, it was a common practice to write or print one out as a physical letter that you’d send in the mail or drop off at a company’s location in person when you submitted your application. Cover letters back then tended to be a bit longer and more formal.

Nowadays, short cover letters are more common for modern, fast-paced hiring processes. Most of them will be submitted digitally–some in an attachment for an online job application, whereas others might be right in the body of an email, depending on the company’s preferences.

You also have many more tools to help in the process, like cover letter templates , AI cover letter generators , and grammar checkers to help you create a well-rounded and accurate overview of your professional capabilities.

Current trends in job applications

Current trends in the hiring process have made some professionals believe that the need for cover letters is trending downward.

Automated screening is one of the biggest trends that has impacted the hiring process. Tools like automated screening and applicant tracking systems (ATS) help sort through resumes by looking for keywords that applicants use.

For instance, if an accounting firm wants applicants with skills in Quickbooks, it may use ATS to sort through applications and find candidates with Quickbooks listed in their resume skills section. This helps quickly narrow down how much hiring managers have to review. It’s why some say cover letters aren’t necessary because hiring teams have more advanced tools to automatically narrow down the candidate pool without ever having to read a cover letter.

However, we still believe cover letters are necessary in that instance. Even if a company can narrow down the applicant pool from 100 to 47 using ATS, there are still a lot of candidates to review. Having a custom and professional cover letter is still likely a deciding factor that will help you stand out.

Another reason some say cover letters are trending downward is the number of generic letters that hiring managers see. When applicants just copy and paste the same letter for every job they apply to, it feels too impersonal. Not to mention, platforms like LinkedIn have AI tools that can automatically generate a cover letter. However, what LinkedIn’s tool writes usually sounds very generic.

Just as we recommend using a resume builder and resume checker for creating your resume, we also advise utilizing cover letter templates or generators as a starting point. Customize each cover letter to the job you’re applying for by highlighting specific details such as the company’s mission and the top skills they seek. According to a survey, 77.3% of employers prefer applicants who personalize their cover letters. Tailoring your letter to each job’s requirements will enhance your chances of success, making your application stand out during the hiring review process.

While some elements are causing professionals to believe cover letters are trending down, you can actually use it to your advantage to stand out when you take a bit of extra time to customize yours, add specific skills that connect with a company’s needs, and show genuine interest in the role rather than submitting something generic or no cover letter at all.

If you’re still wondering, “Do I need a cover letter?” let’s review the most common scenarios when you should include one in your application.

Job listings requesting cover letters

When a job listing requests a cover letter, you should always submit one.

Many hiring managers use the steps of the application process to gauge how you follow instructions and to verify your interest in the role. When you don’t submit a cover letter for a job listing requesting one, it might look like you didn’t read the instructions.

Not submitting a cover letter when requested might also make you appear underqualified for the role. Hiring managers could assume that if you didn’t add a cover letter, you might’ve felt you didn’t have enough relevant experience or qualifications to write about in one.

Lastly, if every other applicant submits one and you don’t, it puts you at a competitive disadvantage. You’ll likely get passed over in favor of candidates who took the time to show their enthusiasm about the role and detail how they’ll fit in with the company’s culture.

Opportunities for personal branding

What do you bring to the table that other applicants don’t? Your cover letter provides opportunities to highlight your personal brand and who you are as an individual. Adding in some of those personal details might even be why you get hired over other candidates with similar qualifications.

For instance, let’s say you’re applying for a marketing role with a golf brand. You’re an avid golfer, and highlight that in your cover letter, explaining how your knowledge of the industry will help you create impactful marketing materials targeting common consumer pain points. Compared to other candidates who just write about relevant skills, it’s more likely your identity as a passionate golfer will stand out to the company’s hiring team and show how you’ll fit their culture.

It’s similar to answering questions like “ Why do you want to work here? ” during interviews, where you can highlight your connection to the company’s mission, products, or industry to present why you’re an ideal fit for the role.

High-competition roles

As mentioned earlier, submitting a custom cover letter that’s specific to each role will help you stand out amongst other applicants who submit something generic or no cover letter at all.

Many industries today are highly competitive, such as IT, software development, finance, and marketing. Remote work opportunities also generally have tons of competition since companies may receive applications from candidates worldwide.

If you’re on platforms like Indeed or LinkedIn and seeing jobs with 100+ applicants for most positions you’re looking at, it’s safe to assume that there’s enough competition where a stellar cover letter is necessary if you want to rise to the top.

Career changes and gaps

It’s more challenging to present career changes or gaps on a resume since it focuses more on your career experiences and key skills. Therefore, when you need to justify a career change or gap, you should submit a cover letter to do so properly.

In the body of your cover letter, you can present why you made certain career moves, such as taking a break from work after a major health issue. Then, detail why you’re prepared to return to the field or enter a new career. For instance, how you’ve taken some refresher courses at your local college to ensure you’re up-to-date with current trends after your break from working.

Presenting those extra details will help you better represent yourself as an applicant and help hiring managers envision the impact you can have in the role.

Relocation and remote work applications

Submitting a cover letter is a good idea when applying to remote work opportunities or jobs that require relocation.

There might be points in your career where you’re planning a move to a new city or state and are applying to jobs ahead of time. You might also come across a great opportunity to further your career, but you need to move to join the company at its current location.

For either reason, you’d want to submit a cover letter that explains your intention to relocate. That way, even though hiring managers might see an out-of-state or out-of-city address on your application materials, they know you’re serious about the role.

Remote positions are highly competitive, and you’ll want to showcase how you’ll fit a company’s culture in a virtual work setting. While you can emphasize your abilities on your resume, a cover letter will help you better explain your experiences in remote environments, teleconferencing, communicating through email or platforms like Slack, and being a self-starter.

Situations Where Cover Letters May Not Be Necessary

While we usually recommend submitting cover letters for most jobs, there are some instances where they won’t be necessary. Let’s review those specific cases to help you determine if you need a cover letter for a job post you’re looking at.

Digital application platforms with limited space

Some companies simplify their application process to make it easier to fill out and for hiring teams to review candidates quickly. You might not need a cover letter if the application is just a simple form for your basic information. You might see this through Indeed’s Quick Apply feature, where some companies won’t include the option to attach a cover letter while applying.

That said, watch out for things like a small button you can click to attach your cover letter or when companies request you email your cover letter separately as one of the application steps.

Informal job markets and networking

Not every job or interview is acquired through a formal application process. For instance, you might have a professional connection that refers you to a company that needs your skills. In that case, the company’s hiring team might just schedule a meeting with you right away, or you might send the hiring manager a letter of interest after your connection gives you their contact information.

Some other instances where this might happen are:

• Landing an opportunity after meeting a job recruiter at a professional networking event
• Temporary contract roles that might forgo a formal application process
• Re-hires when you’ve worked for a company before
• When you connect with job recruiters on platforms like LinkedIn who’ve already seen your qualifications
• Employment agencies setting you up with a new role

Clear-cut qualifications and roles

Sometimes, employers just want applicants with clear-cut technical skills. You’ll see this occasionally with entry-level retail jobs, where companies won’t require a cover letter and instead prefer a resume stating some relevant work experiences .

The same can be true for temporary or seasonal hires where a company is trying to fill roles quickly. You’ll often see this when shipping and receiving businesses hire warehouse employees during the busy holiday season, especially for roles that don’t require much training to get started.

Entry-level positions

As mentioned, some entry-level retail roles might not require a cover letter when employers are confident they can train employees for the basic duties of the job. You might also see that in roles like:

• Entry-level warehouse positions where new hires will start with moving boxes or loading trucks
• Basic office/clerical jobs when companies just want new candidates to have fundamental skills in Microsoft Office or data entry
• Apprenticeships in trades like HVAC or plumbing, where new hires aren’t expected to have much knowledge outside of using typical hand tools
• On-campus jobs for college students that are part of work-study programs, which typically start you off with basic tasks like organizing returns in the library or cleaning up the campus kitchen

Best Practices for Crafting Effective Cover Letters

If you’ve found that a cover letter is necessary for the job you’re applying to after reading through this article, we have you covered. Here’s a quick overview of some best practices that will help you optimize yours to stand out. Plus, in the next section, we’ll detail some real-world examples for different industries you can use as templates, similar to how you’d use resume templates or resume examples , to get started.

Tailoring your cover letter

As mentioned earlier, it’s essential to customize your cover letter for each job you apply to. Some ways you can tailor yours to each position are:

• Start by greeting the hiring manager by name: When a hiring manager opens a cover letter and sees their name listed at the top, it immediately shows you did some research about the company. So, ensure you review the job description or company’s website to try to find the name of a specific contact person. If you can’t find anything, you could also begin with “Dear [name of company] hiring team.”
• Customize the skills and experiences you discuss for each role: While you’re likely applying to roles with similar job titles and responsibilities, each company has unique processes and needs. Review the job description to ensure you emphasize what’s important for every role.
• Connect to the company’s mission: When you show passion for the mission and goals a company is striving for, you’ll stand out as an applicant. For instance, discussing how you’re impressed by a company’s commitment to customer service could help reinforce your customer-facing capabilities and present how you’ll fit in with their culture.

Highlighting key skills and experiences

When highlighting essential skills and experiences, it’s important to tailor what you discuss to company needs and structure those examples appropriately.

A great way to stand out is to avoid just listing responsibilities and instead focus on achievements. For instance, instead of saying you were in charge of inventory systems, you could add more detail by describing how you used the Lightspeed Retail inventory software to manage stock updates 43% more efficiently and reduce product shortages by 55%.

Aim to use numbers to show your impact, such as including sales revenue generated, customer satisfaction rates, or return on investment.

Many companies also use different software or methodologies in their processes, so customizing those aspects to what they emphasize in job descriptions will help you stand out. For example, some accounting departments use Quickbooks, whereas others use Xero to manage data. If you had experience in both, you could tailor the experiences in your cover letter to stand out for varying company needs.

Showcasing personality and cultural fit

While a cover letter is a formal type of correspondence, there are still ways to showcase your personality and how you’ll fit a team’s culture to stand out in the hiring process.

A great way to start is to match your tone to the one used in the job description. For example, if the job description has a friendly and upbeat tone, matching that could show how you’ll be a great fit with the company’s team, which aims to provide friendly service to every customer.

The job description might also mention specific aspects of the company’s workplace culture. For example, they might emphasize an innovative and idea-driven workspace. Then, you could add examples like how you’ve innovated in previous roles by switching to cloud-based data management systems to boost information accessibility for remote employees by 39%.

Lastly, consider your brand. What do you bring to the workplace, and what abilities or unique experiences will make you an asset to the team? Presenting those aspects will help your personality and fit stand out as an applicant.

Conciseness and clarity

Your cover letter should balance adding relevant details while remaining concise. Keeping it to one page is a good way to ensure it remains brief and easy for hiring managers to review.

A good structure to keep your cover letter brief is a strong intro and conclusion and three to four body paragraphs outlining your most relevant skills and experiences .

You can typically focus on three to five skills relevant to what the company emphasizes in the job description and three to four examples of workplace achievements using your abilities.

Professional formatting and error-free writing

Each cover letter you submit should be in a professional format that shows you put time and effort into creating it. Ensure it contains essential details like your name and contact information, the date, your job title, and any enclosures. Cover letter templates and generators will give you a great starting point and structure.

Also, double-check the details you add about previous experiences to ensure the numbers you reference are accurate. You should also run it through a grammar checker and proofread it before submitting it to ensure you don’t have errors that will detract from its professionalism.

Cover letter example for the beauty industry

In the beauty industry, you typically need to present technical and customer-facing service skills to stand out in the hiring process.

Take a look at the example below for a cosmetology aesthetician. The applicant does an excellent job showcasing relevant skills like microdermabrasion and skin analysis. Plus, they have several examples throughout that showcase their ability to achieve the company’s mission of personalized care and exceptional service, such as how they improved customer satisfaction and increased repeat bookings in previous roles.

Cosmetology Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• From there, proceed to narrate the unique experiences you bring to the table, focusing on industry-relevant proficiencies like skincare analysis, eyelash extension, and microdermabrasion treatments. Typical quantified impacts to highlight here include customer satisfaction and retention, appointments, and revenue generated.

Cover letter example for childcare professions

When you work in the childcare industry, you must showcase how your technical and interpersonal skills will help get the best results for every child you watch on the job.

The nanny cover letter example below showcases how you can do just that, even if you have no experience. The applicant does a great job presenting how their volunteer work providing healthy child-friendly meals at non-profits and previous experience as a housekeeper will help them safely and effectively manage busy homes.

Nanny No Experience Cover Letter Example

• However, don’t hesitate to draw from moments with relevant wins to fortify your nanny no experience cover letter. That will go a long way to keep your application away from the dreaded email “Trash.”

Cover letter example for creative fields

Companies hiring creative professionals will want to see how you use your creative vision to achieve great results in a business environment. Plus, every business has its own style, so being able to tailor how your artistic skills will fit their needs will help you stand out.

The example below for an interior design student applying to an internship achieves that delicate balance in a cover letter even when the candidate lacks real work experience. They’re able to relay how their results in class projects using color theory, and participation in a residential design competition following building codes will help them perform effectively on the job.

Interior Design Student Cover Letter Example

• Let a previous impactful internship take the lead, backed up by your quantified wins (cue expediting project approval by two weeks). If this isn’t an option, a college project, an industry-centric competition, or a workshop you attended could play a terrific role in your interior design student cover letter.

Cover letter examples for education careers

The education industry is full of roles that require accuracy, high levels of knowledge, and the ability to achieve great results for students. Your cover letter must balance those aspects while relating to organizational needs to get the best results.

Cover letter example for a teacher

The elementary teacher example below does a terrific job since the applicant relates to the school’s mission of academic excellence while detailing top-notch achievements, like helping boost test scores and reading proficiency with their lesson planning structure.

Elementary Teacher Cover Letter Example

Copy this text for your elementary teacher cover letter.

123 Fictional Avenue Dallas, TX 78660 (123) 456-7890

August 20, 2023

Benjamin Brown Coppell Independent School District 123 Fictional Lane Dallas, TX 78660

Dear Mr. Brown:

I am captivated by Coppell Independent School District’s unwavering dedication to academic excellence and inclusiveness, as evident by your impressive state test scores and expansive student population. It is commendable that your school excels in cultivating well-rounded students and promoting a diverse learning environment. Being EC-6 Standard certified, I am excited to contribute to your mission as an elementary teacher, leveraging my strengths in educational technology integration and special education strategies.

During my 2014-2019 tenure at Walnut Hill Elementary School, I was instrumental in the school’s growth to a score of 87%. This was achieved by implementing new digital learning platforms that increased reading proficiency by 8% within two semesters. Employing proven special education strategies, I led a class of 22 students, 32% with learning disabilities, in exceeding their growth targets by an average of 18%.

At Willian B. Travis Academy, I took charge of blending learning models, resulting in a 7% better student engagement rate in my classroom. Furthermore, I emphasized digital literacy across all subjects and grades. This initiative introduced students to essential 21st-century skills, enabling a 14% improvement in their performance on state tests in tech-based assignments.

The Coppell Independent School District’s emphasis on a comprehensive, inclusive educational approach is commendable and is what drives my interest in becoming a part of your esteemed faculty. My motivation to see every child thrive and commitment to utilizing technology for inclusive learning would further elevate the school’s academic standing. I would be thrilled to discuss how my background and abilities align with your needs and contribute to the Coppell Independent School District’s vision of academic excellence. I appreciate your consideration, and I am eagerly awaiting your positive response.

Rahul Nisha

Enclosures: Resume Application 2 letters of recommendation Transcripts EC-6 Standard Certificate

• Demonstrate value in your elementary teacher cover letter by narrating quantified wins empowered by some of these skills. Then, subtly pay homage to the potential employer’s reputation to better resonate with the recruiter.

Cover letter example for academic leaders

While applying to academic leadership roles, such as a principal or superintendent, you’ll need to present top-notch leadership, decision-making, and coordination abilities to achieve the best results for schools.

The principal cover letter example below provides an excellent overview of how the applicant’s budget management and data analysis skills will help them fit in nicely at Heritage Hall School as they work toward providing a high-quality holistic educational program.

Cover letter example for engineering careers

Engineering careers require several technical skills and extensive education, which you should present on your cover letter.

Even after completing your education, you’ll still likely need to apply for some apprenticeships or internships to break into the field. The example below for an electrical engineering apprentice showcases how the applicant’s coursework at San Jose State University equipped them to perform hardware design accurately and how a previous internship helped them gain hands-on firmware troubleshooting experience that will lead to success in the role.

Cover letter examples for finance and accounting jobs

You need a professional cover letter in finance jobs where compliance and accuracy are essential to ensure proper cash management. Here are a couple of examples to show you how to organize yours successfully.

Cover letter example for the banking industry

The electronic banking specialist example below provides a great overview of how the applicant’s technical skills in fraud management systems and financial database tools will make them effective in the role.

Cover letter example for an accounting job

As you move into high-level accounting roles, you’ll want to ensure you present a long tenure of accuracy and compliance in your cover letter. Take a look at the example below for a senior accountant. It does a terrific job showcasing how the applicant’s skills in balance sheets, invoices, and client management will help them provide effective financial service in the hospitality industry.

Cover letter examples for food service careers

In food service, you need to manage kitchen safety, health codes, and great customer service to achieve success. Therefore, you’ll want to ensure your cover letter provides the ideal balance of skills while relating to each restaurant’s mission to stand out.

Cover letter example for an entry-level food service role

It’s not uncommon for food service roles to be one of the first jobs someone has while looking to gain work experience. Even if you don’t have much experience, you can still find transferable skills from volunteer work, school clubs, or class projects that will help showcase your capabilities.

Take a look at the example of the hostess cover letter below. Even though the applicant doesn’t have experience working at restaurants, they can still show how their time in their university’s computer club helped them gain problem-solving skills and how a previous internship helped them master product demonstration skills that will be necessary as a hostess.

Cover letter example for a restaurant leadership role

When you grow into a leadership role in food service, you’ll want to present knowledge of the industry and how you coordinate financial requirements and employee schedules in your cover letter.

The restaurant general manager example below showcases the applicant’s hands-on management style and technical skills in food cost analysis that will help them perform well in the role.

Cover letter example for the healthcare industry

Healthcare roles require you to show technical treatment capabilities and how you’ll provide a top-notch patient experience throughout the process, even in stressful moments.

Look at the cover letter example below for a dermatology physician assistant. The applicant does a great job showcasing how their genuine care for patients, and knowledge of cryotherapy and skin biopsies that will help them achieve top results in the role.

Cover letter example for information technology (IT) jobs

IT jobs require a wide array of technical skills to ensure you can quickly troubleshoot systems and improve company processes on the job. You’ll want to ensure you present the results you’ve achieved appropriately on your cover letter.

The IT support example below does that well, detailing achievements where they used remote optimization techniques to reduce system downtimes and network maintenance costs while working in fast-paced environments.

Cover letters aren’t obsolete in 2024. When written and formatted correctly, they can be an essential way to stand out amongst applicants in the hiring process. Make sure each one you submit is tailored to the company you’re applying to by showing your connection to their mission and stating relevant skills and experiences.

A strong cover letter can help you explain gaps in your resume or how you’ll make an impact as an entry-level applicant with minimal experience. However, if you’re completely unqualified for a position, a strong cover letter alone probably won’t make up the difference to land an interview.

You should always customize your cover letter to ensure it stands out for each company’s needs and showcases your interest in the role. Ensure you greet the hiring manager by name rather than using generic greetings like dear sir/madam . Show passion for the company’s mission and customize the skills you discuss to what’s emphasized in job descriptions.

Your cover letter should be one page long. You don’t want to include too many details that will lose a hiring manager’s attention during fast review processes. Stick to a strong intro and conclusion with a few great body paragraphs detailing relevant skills and experiences.

The most common mistakes in cover letters are not greeting the hiring manager by name, grammatical errors, improper formatting, and copying and pasting the same generic cover letter each time. Customizing it to the specifics of the job description, using grammar checkers, and cover letter templates or generators will help.

If an online application has a space to submit a cover letter, you should always do so to give yourself the best opportunity to stand out amongst other candidates. That said, some online applications don’t have a place to submit cover letters, so unless otherwise specified where you should submit them, you can go without one in that instance.

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When Are Cover Letters Necessary (With Examples)

• How To Write A Cover Letter
• When Is A Cover Letter Necessary
• Free Cover Letter Templates
• Cover Letter Mistakes To Avoid
• Cover Letter Tips
• How To Sell Yourself In A Cover Letter

Find a Job You Really Want In

Summary. Cover letters can be necessary and important to clarify a confusing resume , fill in employment gaps, and to add information that doesn’t fit in your resume. You should avoid sending a cover letter if the employer doesn’t want it or you are not tailoring it to each specific job.

Job trends have changed over the past few years with working from home becoming common, large amounts of people unemployed due to covid-19, and companies overwhelmed with applicants. Your biggest concern is making a great impression and getting the job.

The first question you need answered — are cover letters necessary?

A recent study found that employers place a significant amount of importance on cover letters. If you feel like you’re suddenly being asked to perform for an empty auditorium — you’re right. Employers want you to submit a cover letter but they’re never going to read it — probably.

Add that little tidbit of data to your desire not to write a cover letter and your belief that they do little to advance your application and you come up even more confused than before. We’re going to help you understand why and when cover letters are important so you can make an informed decision based on your particular situation.

Key Takeaways:

Showing the effort to add a cover letter, even when they aren’t required, shows that you’re willing to put in extra work and that can push you over the top and make you stand out.

Make sure to check the employer’s application requirements on whether or not to include a cover letter and if they don’t specify, err on the side of adding one anyway.

Submitting a poorly written or uninformative cover letter won’t help you chances of getting a job it’ll make you look unprofessional.

Cover letters serve to introduce you to the company in a way that resumes can’t so it’s important to include reasons why you want the job, about accomplishments that are hard to put in a resume.

A cover letter is a great place explain any oddities in your resume, such as employment gaps and special projects

When a Cover Letter Is Important

When not to send a cover letter, why write a cover letter, is a cover letter necessary to get a job, submitting a cover letter and resume, parts of a cover letter (with examples), importance of a cover letter faq.

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Can you determine if a cover letter is needed or not?

Obviously, not all jobs are the same, so their requirements probably aren’t the same. This is an absolutely correct assumption. The problem is there aren’t any hard-and-fast rules about what industries require a cover letter. Let’s first look at when a cover letter is important.

To clarify a confusing resume. If you have something in your resume that needs clarification, a cover letter is where you get your chance to do that.

Fill in or explain gaps in employment history. If you have a gap in your employment history , you can explain it in your cover letter.

Show willingness to relocate. If you live in a different region but are willing to relocate, that’s also important information.

Bolster your credentials if your new to the field. If you’re an entry-level worker , a cover letter can showcase your non-professional, related experience and convey your enthusiasm.

Showcase key skills. If you have specific skills or experience that relates directly to the position, highlight it in a cover letter.

Personal connection. If you have a connection to the company that’s hiring, your cover letter is a good place to point it out.

If you’re applying for a higher-level position. If you’re applying for a job in mid-management or above, you should always include a cover letter as part of the formal process.

The employer may request it. If the employer asks for a cover letter, even if you don’t feel it’s necessary, you need to include one with your job application.

To add information doesn’t fit in your resume. If you feel you have something relevant to say that’s not covered in your resume, then a cover letter lets you do that.

Okay, we just told you that having a cover letter is all but imperative, but what about when it’s not? There are definitely some situations where a cover letter isn’t required and then some situations when it will do you more harm than good. The following times are when it’s probably best not to send a cover letter:

When the employer doesn’t want one. Whether they tell you not to write one in the job description or they have software that doesn’t allow for one — these people don’t want to see a cover letter. Note: if it says cover letter optional, you should write one.

Your cover letter is full of errors. If your cover letter is full of mistakes and makes you look like a bad job candidate. A cover letter needs to be proofread and edited by someone who is good with language and grammar. If that’s not your strong suit, then you need to find some help or skip the cover letter.

You’re not customizing each cover letter. If you’re using a generic, non-customized, cover letter template that doesn’t add any value to your application, you can go ahead and skip it altogether.

A cover letter is your introduction to the company. It’s a handshake and a hello on paper. Even if only half of all employers read cover letters, and even if they’re just skimming them, this is still your chance to shine and to highlight your achievements, special skills , and experience.

It may be a formality and, for many, it’s not a fun part of their job search , but it can be the one thing that makes you stand out as a professional, gets you noticed, and creates a good impression.

Some percentage of hiring managers and recruiters do find cover letters valuable. A good cover letter showcases how you intend to add value to the company, suggests solutions for the role, and contains pertinent information about how to contact you and your availability.

Just think of it this way: if a hiring manager is on the fence about deciding between which candidate to call in for an interview, a stellar cover letter could be just the thing to help you pull ahead.

A cover letter is probably not necessary to get a job in most situations, but there’s always a chance that it might be, meaning there’s no harm in sending one. Your resume should give the employer the basics of your experience and they can do the math to determine if your skills line up with their opening.

Add to that the fact that most employers don’t do more than peruse a cover letter, at best. It seems like a cover letter is a thing of the past, but it’s not.

Unless the job posting specifically states that a cover letter isn’t necessary or you’re completing an online application and there’s no spot for a cover letter, then you should consider it necessary.

It’s all about showing a prospective employer that you know how to follow the rules and you’re willing to do what’s asked of you. When you think about it, just that reason alone is enough to include a cover letter.

Going further than job etiquette, if you land one of those employers who actually read cover letters, you definitely want to use it to your advantage. In today’s job market, with competition running hot, you want to use everything you can to be a desirable candidate.

You not only want to include a cover letter but you want to fill it with everything that the employer wants to hear. You need to research cover letter tips so you can craft the best cover letter that employer has ever seen.

You want to see that letter framed and hanging on their wall when you go in for a job interview — well, not really of course, but that’s the mindset you should have when you’re writing it.

All this talk about cover letters, it seems like we’re forgetting about the resume. Don’t worry, we’re not.

Writing a great resume that gets you hired is such an important task that it’s a topic for another article. Just know that if you’re submitting a cover letter, you definitely need to include a resume because that’s something that’s not only going to get read, but also resonate with future employers.

Now that we’ve stressed the importance of a cover letter, you’ve got a task ahead of you — to write a knock-their-socks-off cover letter that gets you hired. Make sure all of the standard parts of a cover letter are present:

The header. Include all of the contact information for yourself and the employer. Also, include the current date between the two sets of addresses.

Bill Billson 22 Happy Court Marigold, TX, 10987 April 26, 2021 Alice Allison New Company 5225 East Park Ln. Austin, TX , 73301

The greeting. Always do your best to find the hiring manager’s name . Check the job posting, the company website, and the company’s LinkedIn page . If you strike out online, simply call the company and ask who you should address your cover letter to for whatever position you’re applying for.

Never use “Mrs.” as it is difficult to determine the marital status of the hiring manager . Stick with Ms./Mr./Dr. (or any other professional title) followed by the person’s last name. If their name is gender-neutral, play it safe and use their full name.

If you can’t find the hiring manager’s name, you can use “Dear Hiring Manager” or one of its alternatives . Never use “ Dear Sir or Madam ” or “ To Whom It May Concern ” — it’s not 1921 and the recruiter will assume you’ve copy/pasted the same cover letter all over town.

Dear Ms. Bickerly, Dear Pat Thompson, Dear Software Engineering Hiring Team,

Opening paragraph . Start by indicating the role you’re applying for and then grabbing the reader’s attention with an impressive and relevant accomplishment. You want to come across as enthusiastic, knowledgeable, and competent right off the bat.

When I saw a job posting for a Marketing Manager at ABC Inc., I knew I had to apply. I’ve long been a fan of ABC’s methodology of direct email campaigns alongside social media outreach and organic content marketing, and my 6+ years in Marketing have made me adept at each of these facets of an effective marketing strategy.

The body. Your cover letter’s body paragraph(s) should accomplish two things: explain why you’re a perfect candidate with all the right qualifications and experiences and explain why you’re attracted to this particular company. The first part is all about using the same important keywords from the job description.

The second part might involve a bit of research and creativity to determine the company’s values and show how they align with your own.

I have a special passion for content marketing that achieves big results. By strategizing a 6-month campaign that saw over 400 pieces of high-quality content produced, I got to watch XYZ’s organic traffic skyrocket by 569%. Even better, by streamlining our funnel with the sales and product teams, we were able to drive revenue by 36% YoY. My passion is helping customer’s find answers to questions, which is why your brand statement “Quality Solutions the First Time” really resonates with me.

Closing . Now all you have to do is close your cover letter with a reiteration of your excitement for the role and an invitation for follow-up steps. A call-to-action is the usual way to wrap things up; in practice, this simply looks like:

I look forward to discussing ABC’s marketing goals and helping achieve those goals. Thank you for considering me for the role.

Signature. If you’re sending a physical letter, add 4 spaces between your sign-off and your printed name. Then, put the signature between the two. If you’re emailing your cover letter, you can use an email signature or simply include your contact information after your typed name.

We recommend sticking with a classic like:

Sincerely, Best Regards, Thank you for your consideration,

When writing your cover letter, pay particular attention to the open because that’s where you’re going to get their attention and, hopefully, encourage them to keep reading. Then customize the letter so you really explain why you’re the perfect fit, brag a little if you can.

Finally, create a cover letter close that’s friendly and personal. Try not to concern yourself with wondering if they’ll read it or not, assume they will and do the best job you can.

How important is a cover letter?

A cover letter is very important. Including a cover letter with your resume will give hiring managers a complete picture of what you’d bring to the company than your resume can often provide. It will also often answer questions and alleviate concerns they may have after they read your resume.

If you have a gap in your work history, it’s difficult to communicate the reasons for that gap through your resume alone. In addition, it’s nearly impossible to share your enthusiasm for the job through resume bullet points, and employers want to see your passion for the position.

You can, however, include all of this information and more in your cover letter. Writing one lets you flesh out your resume and let your personality shine through, which can be an advantage when you’re competing for a job opening.

What happens if you don’t include a cover letter?

If you don’t include a cover letter, you risk getting passed up for another candidate who did. If you don’t include a cover letter for a company that specifically asked for one, your application will likely be thrown out immediately. (For the same reason, if the company specifically tells you not to include one, don’t include one.)

If the company doesn’t tell you what to do one way or another and you don’t write a cover letter, you risk losing your competitive edge.

Hiring managers have to narrow down the list of candidates one way or another. Suppose you and another candidate are similarly qualified, but they wrote a cover letter, and you didn’t. You’re generally more likely to be the one who gets eliminated.

This is because writing a cover letter when you weren’t asked shows that you’re willing to go the extra mile to do a job well, it helps hiring managers see that you’re passionate about the position, and it showcases your communication skills.

Not only that, but if hiring managers have a question or hesitation about your resume, your cover letter can often answer this for them, keeping you in the running.

Leaving out this extra communication channel lowers your chances of moving forward in the hiring process, especially if another candidate did write a cover letter that silences hiring managers’ concerns.

Should I include a cover letter if they don’t ask for one?

Yes, you should include a cover letter if they don’t ask for one. A cover letter allows employers to see your personality and passion for the job, and it allows you to truly sell yourself as a candidate.

You can do this by explaining why you’re interested in this particular position and how you and your skills would help further the organization.

This is important because if hiring managers are on the fence about offering you an interview based on your qualifications alone, your cover letter might be the piece that pushes your application over the edge to get to move forward to the next step in the hiring process.

There are some exceptions to this rule, however. Don’t include a cover letter if:

You can’t ensure it will be professionally written without typos or grammatical errors.

You’re going to use a template cover letter.

There isn’t a place on the online application to submit a cover letter.

Submitting a badly written or impersonal cover letter can do more harm than good, so if you can’t spend the time required to tailor it to the job or to have someone help you proofread it, it’s usually better to skip it entirely.

Do cover letters really make a difference?

Yes, cover letters really make a difference. When you apply for a job, hiring managers are looking for reasons to either move your application forward in the hiring process or to eliminate you as a candidate, and your resume, answers to application questions, and cover letter provide the only information they have on which to base this decision.

A cover letter can play a variety of roles in your efforts to sell yourself as a candidate, including:

Explaining any gaps in employment.

Highlighting your soft skills if you’re new to the industry and don’t have much relevant experience.

Demonstrating your personality to make a personal connection.

Showing how your skills and experience relate to the position.

Sharing why you want this particular position and what you would add to the company if hired.

It isn’t necessarily a given that you won’t get a job without a cover letter and will get the job with one, but if you don’t include one, you’ll certainly miss out on all of the benefits that a cover letter can give you.

To further understand the difference a cover letter can make, put yourself in the hiring manager’s shoes. You have a stack of similar resumes that needs to shrink.

Wouldn’t you be more likely to keep a candidate in the running if you could get a glimpse of their personality and passion for the job than someone with a similar list of accomplishments who didn’t provide that information?

What do employers look for in a cover letter?

Employers look for conciseness, professionalism, and personality in a cover letter. The technical details will change based on the job and requirements, but these three elements carry through no matter what content you put in your cover letter.

Hiring managers don’t have time to read through multiple pages of fluff about your every accomplishment and professional goal, and some don’t even read one full page. They want you to get to the point about what you’re trying to say, so make sure your letter is lean and to the point.

As you write, there is no need to be overly stuffy, but you should add a little more polish than you would to an email you’d write to a coworker.

Follow formatting guidelines for formal letters by including the recipient’s name and address as well as your own. Maintain a polite tone of voice and proofread your letter, getting someone else to check over it for you if possible.

Within the parameters of professionalism, though, you should let your personality shine through.

Hiring managers want to see what you’re passionate about in your work and why they should choose you for the position, so make sure you share how your values and skills line up with the organization’s and how you’d use them to help further the company.

Columbia University Center for Career Education – How and Why to Write a Great Cover Letter

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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• Are Cover Letters Necessary

Are Cover Letters Necessary in 2024?

Do you really need a cover letter? Will a hiring manager actually read it? Let's find out why a cover letter is more important than ever.

Do you need a cover letter?

Looking for a job requires some time and effort, and one of the tasks that job-seekers dread the most is writing their cover letter . 

In fact, you may even wonder if this document is really necessary when sending an application. 

If that question has even crossed your mind, keep reading to see why cover letters can help you land your next job.

Beautiful resume templates to land your dream job

What is a cover letter and why is it important?

A cover letter is a one-page text document that applicants send to an employer alongside their resume, where they introduce themselves, describe their professional experience, and explain why they are interested in that particular job opportunity.

An effective cover letter should do the following:

• Address the employer. For example, “Dear sir/madam”, “To whom it may concern”, “Dear hiring manager”, etc.
• Give the employer an idea of who you are.
• Briefly explain why you’re a good fit for the position (e.g. keep it between 250-400 words long) .
• Provide your contact information to get in touch with you.

While some believe that cover letters are outdated, the reality is that they still play an important role in the recruiting process — and can increase your chances of getting a job interview.

They give you an opportunity to impress, make a good first impression, and unlike your resume, they allow you to express your enthusiasm and show some personality. All of this will ultimately help you stand out from the other candidates.

Did you know? 74% of recruitment decision-makers prefer receiving job applications that include cover letters.

Having said that, and to answer the main question of this article, you don’t always need to include a cover letter in your applications, which brings us to the next topic...

When should you send a cover letter?

There are four scenarios in which a cover letter is necessary:

•  The job posting requires one. Some job descriptions state clearly that only applications which include a cover letter will be considered, in which case you obviously have to send one. Even if the cover letter is optional, we recommend that you still send one, as it will show how eager and committed you are.

77% of recruiters will give preference to candidates who send a cover letter even if it is optional.

• The employer or recruiter asks for one during the interview process. This scenario doesn’t happen often, but when it comes to job hunting , it’s always best to be prepared.
• You’re sending your application directly to a person and you know their name. In this case, you’ll most likely be addressing the hiring manager, and sending a cover letter allows you to be more personal.
• Someone referred you to the position. In this case, the best practice is to send your cover letter to the employee that you know, so they can then forward it to the hiring manager or HR department.

We know what you might be thinking now…when exactly should you not submit a cover letter? There are actually two situations when you can skip this letter:

• The job offer asks specifically that you don’t do it. After all, there are some employers who don’t believe that cover letters are still necessary in this day and age. ‍
• You’re not willing to write a compelling, personalized cover letter. If you’re just going to use a template and change minor details without putting any effort into it, then you might as well not send any letter. However, and as you can imagine, your chances of getting the job will reduce significantly.

Cover letter do’s and don’ts

Now that you know what a cover letter is, why it is important, and when you should and shouldn’t submit one, it’s time to get to the action!

Start drafting your own letter.

If you don’t know where to start, don’t panic, we’re about to teach you the essential best practices to keep in mind.

Do nail the cover letter structure

Being familiar with the best structure of a cover letter will help you ensure that you include all the crucial information:

• Contact information (including your phone number, email, and if relevant, social media pages and professional website)
• Name and title of the hiring manager, recruiter, or relevant department, as well as of the company
• Greeting and introduction
• Body of the content (mentioning your previous experience, achievements, and even awards, and describing your interest in the company and position)

Pro tip : If you’ve recently graduated and don’t have any professional experience to write about, make sure to include your academic achievements and put even more emphasis on your goals and aspirations as you enter the labor market.

• Call-to-action

Don’t repeat all the information in your resume

You don’t want to make the employer read the same exact information twice and, as such, it’s pivotal to ensure that your cover letter brings some value to your application.

Focus on the highlights of your career, without going into too much detail — if the employer wants to learn more, then they can check your resume, where you can have a more comprehensive approach.

Do mention what you can do for the company

A company will only hire you if they feel like you’re going to bring them added value, and your cover letter is an excellent opportunity for you to show how exactly you plan on doing that.

Be careful not to sound too boastful or overly confident. It’s always best to be humble and, of course, always be honest.

Don’t focus too much on what the job can do for you

Speaking too much about how you are going to benefit from being hired for the position will make you sound selfish, which is never a good look. 

As we mentioned before, you do want to show enthusiasm about the opportunity, but the reality is that the employer is already familiar with the position and the perks that come with it, so don’t waste too much of the letter on this topic.

Do read about the company before you start writing

Employers can tell the difference between applicants who did their homework and applicants who sent a generic cover letter - and you never want to be in the latter group.

Before you start writing your letter, explore the company’s website to get a good understanding of the brand’s personality, values, and mission. This will help you communicate in the same tone as them, and even include some details that prove that you did, in fact, do your homework.

Don’t forget to proofread it 

Typos in a cover letter are a big no-no, and that should almost come without saying. Before you click send on your application, make sure to proofread your letter and, if you want to take things one step further, you can use a tool like Grammarly or ask someone else to proofread it as well.

We recommend that you don’t just read the letter in your mind but actually read it out loud. This way, not only can you spot any mistakes, but you can make sure the text flows well and you don’t sound too robotic.

Remember, include a cover letter with your resume

Cover letters are still a big component of most company’s recruiting process, and if you are truly invested in getting the job of your dreams, our suggestion is that you take the time to create one that is personal, professional, compelling, and overall a good representation of who you are and why the employer should hire you.

Needless to say, a strong cover letter needs to be paired with an equally strong resume, and that’s exactly what you can create on our platform. 

We have resume templates for countless positions, from IT manager to mechanical engineer , real estate agent , content writer , and much more, all of which have been carefully designed to look as professional and modern as possible.

If you don’t have a resume yet or aren’t happy with your current one, make sure to check our helpful guides and try our online resume builder for free!

Browse more resume templates that fit your role

Ed is a co-founder of Easy Resume. His background in scaling teams at tech startups over the last decade has given him extensive experience and knowledge around how to hire top talent and build successful teams. He enjoys mentoring, coaching, and helping others reach their career goals. When he's not writing about career-related advice, he's playing with his dog, Lilo, or going on long hikes in upstate New York.

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Are cover letters necessary to get a job now?

Key takeaways

• If a job posting specifically requests a cover letter, you should submit one.
• Even if an employer doesn't require one, a cover letter can add helpful context to your candidacy beyond your resume.
• When you write a cover letter, keep it brief, tailor it to the position and company, and proofread it.

During your job search, you've likely come across positions that ask for a cover letter and others that don't. So you might be wondering: Are cover letters necessary anymore?

The answer is a resounding "it depends." Here's what you need to know about cover letters, when it may be smart to submit one, and what they should include.

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Why are cover letters important?

Your resume is probably doing a lot of heavy lifting. It lists your employment history, key achievements, and skills. So why would sending a cover letter be necessary?

"Today, a cover letter serves a precise purpose—when your resume can't tell the whole story," says Elaine Carpino, senior manager of talent acquisition at Marvin, a window and door manufacturer. She says candidates can use cover letters to add color to what a resume can't, including a willingness to relocate, explanation of employment gaps, and a better connection from your skills and experience to the open role.

While resumes and cover letters are both brief by design, a cover letter can emphasize why you're a top candidate for a particular position. Whether it's a personality that perfectly aligns with a company's brand voice, or life experiences that speak directly to the ideal candidate mentioned in the job description, a cover letter can be your place to shine.

As for highlighting skills, yes, your resume should do that already, but a cover letter gives you a chance to better relate those skills to the exact opportunity. For instance, if you want to transition from corporate America into the nonprofit sector, a cover letter may be where you go into detail on volunteer positions you've held.

You can also use a cover letter to highlight talents that could set you apart. For example, maybe you know the company where you're applying to work sponsors an industry conference where you've spoken. You can write about your experience at that event and how you could advance the company's position as a thought leader. For creative roles, a cover letter can showcase your writing savvy or design skills with custom letterhead.

And if your resume has a significant employment gap, your cover letter is a chance to offer a hiring manager more details. From pandemic layoffs to caring for an aging parent, don't be shy about explaining what you were doing in between jobs, especially if you can relate it back to the prospective employer's mission or cultural values. You may be able to find out more about that on their website, if not right in the job listing.

When is a cover letter necessary?

Obviously, if a job application specifically requires a cover letter, sending one is necessary. Without it, an applicant tracking system (the software some companies use to manage job applications) might not allow you to submit your application. Even if you're applying by email, an employer might reject you for not following instructions.

It's also wise to include a cover letter if you have a relationship with the hiring manager—or if a current employee or professional connection has referred you directly. That way, you can mention the referrer by name in the cover letter.

Pro tip: If you're sending your resume via email, the body of your email acts as your cover letter. You don't need to attach an additional file. Another related FYI: Emailing attachments without a prior email history may lead to getting sent to someone's spam filter.

What should a cover letter include?

Benjamin Farber, president of Bristol Associates, Inc., an executive search firm, says less is more when it comes to an effective cover letter. Time-crunched recruiters are more likely to respond to a brief cover letter personalized to the company and role. Farber suggests including key elements such as your interest in the role, what makes you an ideal fit for the organization, and anything that might set you apart from other potential applicants. What shouldn't take up space in your cover letter? Repeated stats from your resume, names of anyone the person reading your cover letter might not know, or details about experiences that you can't directly relate to the job at hand.

To get some ideas of what to put in your cover letter, review the job posting, the employer's website, and even recent news related to the employer or industry. You may find relevant, timely ways to connect your experience and enthusiasm for the job. For instance, if you enjoyed a recent news article featuring one of the company's executives, you could mention the interview or a quote and how it heightened your desire to join the company.

Another reason to let the job description inform your cover letter: It could tip you off about keywords to insert in your cover letter. Companies that use an applicant tracking system (ATS) can automate finding qualified candidates partly by searching for keywords in cover letters and resumes that match what hiring managers are seeking. If you're asked to click a link to apply to a job in a system, rather than by sending an email, it's a good bet that the employer uses an ATS. If you want an automated system to spot you, use words from the job description, especially any that repeat or are bolded, in the materials you submit. Those are likely to be the keywords the ATS is tracking. For instance, if a job ad mentions particular skills or experiences, such as managing budgets in a certain software, list these in your resume and, if there's more to say about it—perhaps because you saved your company thousands of dollars by using that software—consider calling that out in your cover letter too.

Could I use ChatGPT to write a cover letter?

Despite the fact that many employers use artificial intelligence (AI) to screen candidates, they may not be as open to applicants farming out cover letter writing to an AI chat assistant tool, such as ChatGPT. That's because doing so could make it tougher to assess the candidate's skills. In fact, some employers are using bot detectors to alert them when applicants used AI tools. 1 Even without the bot detector, candidates who use a program like ChatGPT run the risk of submitting a cover letter that's identical to another applicant's. A better idea if you're pressed for time or have writer's block: Start with an AI chat assistant and then significantly edit the cover letter to put it in your own voice.

What if the job posting says a cover letter is optional?

If you come across the phrasing "cover letter optional," should you include one with your application anyway? Probably. Doing so could put you above other candidates, especially if the position is with a sought-after company or in a highly competitive industry. Plus, it can demonstrate that you're willing to go the extra mile, an appealing quality in a job candidate.

When should you skip submitting a cover letter?

Submitting a cover letter doesn't make sense if the job posting specifically says not to include one or if there's no place in the online application system to attach one.

If you're short on time—say, because a company's deadline for applications is the same day you discovered the open role—you may be better off applying without a cover letter. That's because you don't want to rush writing one and make mistakes. "While your cover letter can't make you, it can break you," says Valerie Fontaine of SeltzerFontaine, LLC, a legal search firm. "If it's sloppy, even with a great resume, you risk losing the opportunity to interview." Instead, she suggests thoroughly proofreading all cover letters. Once is vital, but twice is better.

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Are Cover Letters Necessary When Applying for a Job?

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Why do I need a cover letter for a job application?

Cover letter template, cover letter example, when should i apply without a cover letter.

When you apply for a job, an employer needs more than a resume to consider you as a candidate. You should also include a cover letter when submitting a job application. This article will answer whether you need a cover letter when applying for a job.

Cover letters are important when you apply for a job because they let you explain your experience. Effective cover letters are written for specific job postings and can position you as a good candidate for the role. 

You should include a cover letter for these reasons:

Cover letters show that you are a qualified candidate

Cover letters tell stories about accomplishments and improvements, cover letters let you address questions and concerns.

Your resume includes the highlights of your work experience, but a cover letter gives you a chance to explain why you are a good candidate. A well-written cover letter can share your personality and build a relationship with your potential employer. 

While most resumes include bullet points with key details, a cover letter lets you structure your accomplishments into a story. You can create a story about the goals you’ve set, the lessons you’ve learned, your achievements and the improvements you’ve made along the way.

You know every aspect of your career path, but an employer may need more explanation regarding your professional goals. In a cover letter, you can address any concerns you anticipate or answer questions about your employment history. By handling potential objections proactively, you might improve your chances of getting an interview and advancing in the hiring process.

Follow the prompts provided to understand all of the essential information. Use the template below to structure your cover letter:

Your contact information:  Include your name, phone number and email address so the employer can contact you for additional steps.

Application date:  State the date of your application.

Employer’s contact information:  Include the employer’s contact details, including the hiring manager’s name.

Job and company details:  Mention specific reasons why you have an interest in the job and the organization.

Experience and qualifications:  Tell a story about your experience, qualifications and accomplishments.

Expression of gratitude:  Thank the hiring team for considering your application.

Formal salutation:  Conclude on a professional note with “Sincerely” or “Best regards.”

Signature:  Add your signature to a printed letter or type your name in an emailed letter.

Follow this cover letter as an example of what to include in your job application, replacing the example content with your own experiences and accomplishments as you write your cover letter:

Hannah Lee 123 Main Circle | New York, NY 11110 | 555-555-5555 | [email protected]

July 1, 2019

Pat Smith Techno Company 123 Business Blvd. New York, NY 11101

Dear Ms. Smith,

I am writing to apply for the Product Manager position at Techno Company. I was excited to learn about this position from my mentor, Lee Chen. As Vice President of Accounts at Techno Company, Lee has always encouraged me to take an interest in the organization. I am inspired by the way the company leads the industry with cutting-edge technology and flawless product launches, especially the recent debut of High-Tech Device v.3.

I have eight years of experience working in product development roles within the technology industry, and the past four years have included management components. In my most recent role, I led a team of 12, handling product launch, support and marketing tasks. I contributed to revenue 25% higher than anticipated, which has allowed the company to invest in developing new leading-edge technology. My effective management systems also led to 15% higher efficiency throughout the product team.

My past roles have allowed me to gain the management, decision making and critical thinking skills that this Product Manager position requires. With my experience and qualifications, I believe I could contribute significantly to Techno Company’s ambitious goals.

I would appreciate the opportunity to discuss this Product Manager position with you further. Thank you in advance for your consideration. I look forward to talking with you in person.

Sincerely, Hannah Lee

It may not be possible to send a cover letter in some cases, such as when an online application system does not include it. In all other cases, you should include a cover letter in your application, even if your potential employer does not request a cover letter.

More From Forbes

Do we really need to write cover letters in 2023.

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Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

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Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

Keep it concise and focused

"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.

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