personal statements for marketing degree

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

• October 26, 2020

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Postgraduate international marketing personal statement example.

Businesses are woven into every part of our lives and marketing plays a key role in influencing our decisions. By understanding and developing relationships with consumers, businesses can be less obtrusive and more enriching to our lives; this in turn will grow more sustainable businesses.

This intersection between people and brands is a key area of interest which I am determined to build my knowledge and career on.

During my BSc course, emphasis was placed on observing user behaviour to find key insights. The empathy this human centred method gave me ultimately led to better designed products and services. I applied this to my role at Studio Make Believe as I analysed brand identities and the way they were perceived, to design products that effectively communicated their stories.

I also developed a research document expressing key insights for potential growth areas that the brand implemented. I saw the importance of marketing to develop creative strategies for more effective brand experiences.

Presenting products to clients and negotiating prices with suppliers gave me a practical outlook on the entire product lifecycle as well as the challenges of communicating across cultures. Due to these interactions, I am eager to learn strategic methods of branding and business management on an international platform.

I have been influenced by talks on the theory of affordances and explored the practical applications of behavioural economics in the International Design Camp. I collaborated with students from various disciplines to design services that would improve dental health in young children.

The experience made me considerate of many possible applications to marketing practices. I am eager to apply this design thinking and develop analytical skills in the Consumer Behaviour module. In the near future, I aim to pursue a career orienting brands and market research.

A personal endeavour to start my own business began as I travelled parts of India to better understand a culture I am a part of but have not really known. I noticed brands that we are familiar with at home were portrayed slightly differently to suit lifestyles of eastern consumers, whilst retaining their core image.

This drew me to connect with local manufacturers to design modern homewares, uniting traditional materials with a strong sense of functionality, that could be well received in western lifestyles. I saw the narrative of the collaborative process as a strong selling point.

Working with small communities to evolve dying crafts was a rewarding experience despite challenges of language barriers and differences in work ethic. I plan to turn this passion into a business. Taking this course would equip me with the practical and theoretical knowledge of all aspects of international marketing to achieve my long-term goal of making it a success.

Working as a manager and tutor for a local business has fed my appetite for analytical thinking. The learning environment has been advantageous to my creative career as it demands a flexible mind. I have seen the business grow from its humble beginnings, allowing me to see the value of marketing in the many roles I took, from designing the logo to managing other people.

I have seen the importance of the relationship between people and business on small and large scales. I believe this is more vital now to due globalisation and ever-growing digital economy. Businesses must now work harder to understand global cultures and values whilst upholding their own identity. Therefore International Marketing is crucial in grasping this area.

The research environment at King’s would allow me to build on insights which are critical to uncovering practical solutions to close this gap. I hope to contribute to discussions and develop knowledge for my personal development. I strive to better myself and would be honoured to resume my studies at King’s. The international reputation and global environment would stimulate and support my development.

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There is no profile associated with this personal statement, as the writer has requested to remain anonymous.

Author's Comments

I applied to King's college London for the International Marketing MSc. My BSc was in product design and I graduated with a 1st class degree. I didn't have much experience in marketing when I applied but I recieved an unconditional offer.

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