problem solving and creative thinking are two forms of

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Creative Problem Solving

What is creative problem solving.

Creative problem solving (CPS) is a process that design teams use to generate ideas and solutions in their work. Designers and design teams apply an approach where they clarify a problem to understand it, ideate to generate good solutions, develop the most promising one, and implement it to create a successful solution for their brand’s users.  

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Why is Creative Problem Solving in UX Design Important?

Creative thinking and problem solving are core parts of user experience (UX) design. Note: the abbreviation “CPS” can also refer to cyber-physical systems. Creative problem solving might sound somewhat generic or broad. However, it’s an ideation approach that’s extremely useful across many industries.  

Not strictly a UX design-related approach, creative problem solving has its roots in psychology and education. Alex Osborn—who founded the Creative Education Foundation and devised brainstorming techniques—produced this approach to creative thinking in the 1940s. Along with Sid Parnes, he developed the Osborn-Parnes Creative Problem Solving Process. It was a new, systematic approach to problem solving and creativity fostering.  

Osborn’s CPS Process.

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The main focus of the creative problem solving model is to improve creative thinking and generate novel solutions to problems. An important distinction exists between it and a UX design process such as design thinking. It’s that designers consider user needs in creative problem solving techniques, but they don’t necessarily have to make their users’ needs the primary focus. For example, a design team might trigger totally novel ideas from random stimuli—as opposed to working systematically from the initial stages of empathizing with their users. Even so, creative problem solving methods still tend to follow a process with structured stages. 

What are 4 Stages of Creative Problem Solving?

The model, adapted from Osborn’s original, typically features these steps:  

Clarify: Design teams first explore the area they want to find a solution within. They work to spot the challenge, problem or even goal they want to identify. They also start to collect data or information about it. It’s vital to understand the exact nature of the problem at this stage. So, design teams must build a clear picture of the issue they seek to tackle creatively. When they define the problem like this, they can start to question it with potential solutions.  

Ideate: Now that the team has a grasp of the problem that faces them, they can start to work to come up with potential solutions. They think divergently in brainstorming sessions and other ways to solve problems creatively, and approach the problem from as many angles as they can.  

Develop: Once the team has explored the potential solutions, they evaluate these and find the strongest and weakest qualities in each. Then, they commit to the one they decide is the best option for the problem at hand.  

Implement: Once the team has decided on the best fit for what they want to use, they discuss how to put this solution into action. They gauge its acceptability for stakeholders. Plus, they develop an accurate understanding of the activities and resources necessary to see it become a real, bankable solution.  

What Else does CPS Involve?

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Two keys to the enterprise of creative problem solving are:  

Divergent Thinking

This is an ideation mode which designers leverage to widen their design space when they start to search for potential solutions. They generate as many new ideas as possible using various methods. For example, team members might use brainstorming or bad ideas to explore the vast area of possibilities. To think divergently means to go for:  

Quantity over quality: Teams generate ideas without fear of judgment (critically evaluating these ideas comes later). 

Novel ideas: Teams use disruptive and lateral thinking to break away from linear thinking and strive for truly original and extraordinary ideas.  

Choice creation: The freedom to explore the design space helps teams maximize their options, not only regarding potential solutions but also about how they understand the problem itself.  

Author and Human-Computer Interactivity Expert, Professor Alan Dix explains some techniques that are helpful for divergent thinking:  

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Convergent Thinking

This is the complementary half of the equation. In this ideation mode, designers analyze, filter, evaluate, clarify and modify the ideas they generated during divergent thinking. They use analytical, vertical and linear thinking to isolate novel and useful ideas, understand the design space possibilities and get nearer to potential solutions that will work best. The purpose with convergent thinking is to carefully and creatively:  

Look past logical norms (which people use in everyday critical thinking). 

Examine how an idea stands in relation to the problem.  

Understand the real dimensions of that problem.    

Professor Alan Dix explains convergent thinking in this video:  

What are the Benefits of Creative Problem Solving?

Design teams especially can benefit from this creative approach to problem solving because it:  

Empowers teams to arrive at a fine-grained definition of the problem they need to ideate over in a given situation.  

Gives a structured, learnable way to conduct problem-solving activities and direct them towards the most fruitful outcomes.  

Involves numerous techniques such as brainstorming and SCAMPER, so teams have more chances to explore the problem space more thoroughly.  

Can lead to large numbers of possible solutions thanks to a dedicated balance of divergent and convergent thinking.  

Values and nurtures designers and teams to create innovative design solutions in an accepting, respectful atmosphere.  

Is a collaborative approach that enables multiple participants to contribute—which makes for a positive environment with buy-in from those who participate.  

Enables teams to work out the most optimal solution available and examine all angles carefully before they put it into action.  

Is applicable in various contexts—such as business, arts and education—as well as in many areas of life in general.  

It’s especially crucial to see the value of creative problem solving in how it promotes out-of-the-box thinking as one of the valuable ingredients for teams to leverage.   

Watch as Professor Alan Dix explains how to think outside the box:  

How to Conduct Creative Problem Solving Best?

It’s important to point out that designers should consider—and stick to—some best practices when it comes to applying creative problem solving techniques. They should also adhere to some “house rules,” which the facilitator should define in no uncertain terms at the start of each session. So, designers and design teams should:  

Define the chief goal of the problem-solving activity: Everyone involved should be on the same page regarding their objective and what they want to achieve, why it’s essential to do it and how it aligns with the values of the brand. For example, SWOT analysis can help with this. Clarity is vital in this early stage.  Before team members can hope to work on ideating for potential solutions, they must recognize and clearly identify what the problem to tackle is.  

Have access to accurate information: A design team must be up to date with the realities that their brand faces, realities that their users and customers face, as well as what’s going on in the industry and facts about their competitors. A team must work to determine what the desired outcome is, as well as what the stakeholders’ needs and wants are. Another factor to consider in detail is what the benefits and risks of addressing a scenario or problem are—including the pros and cons that stakeholders and users would face if team members direct their attention on a particular area or problem.   

Suspend judgment: This is particularly important for two main reasons. For one, participants can challenge assumptions that might be blocking healthy ideation when they suggest ideas or elements of ideas that would otherwise seem of little value through a “traditional” lens. Second, if everyone’s free to suggest ideas without constraints, it promotes a calmer environment of acceptance—and so team members will be more likely to ideate better. Judgment will come later, in convergent thinking when the team works to tighten the net around the most effective solution. So, everyone should keep to positive language and encourage improvisational tactics—such as “yes…and”—so ideas can develop well.  

Balance divergent and convergent thinking: It’s important to know the difference between the two styles of thinking and when to practice them. This is why in a session like brainstorming, a facilitator must take control of proceedings and ensure the team engages in distinct divergent and convergent thinking sessions.  

Approach problems as questions: For example, “How Might We” questions can prompt team members to generate a great deal of ideas. That’s because they’re open-ended—as opposed to questions with “yes” or “no” answers. When a team frames a problem so freely, it permits them to explore far into the problem space so they can find the edges of the real matter at hand.  

UX Strategist and Consultant, William Hudson explains “How Might We” questions in this video:  

Use a variety of ideation methods: For example, in the divergent stage, teams can apply methods such as random metaphors or bad ideas to venture into a vast expanse of uncharted territory. With random metaphors, a team prompts innovation by drawing creative associations. With bad ideas, the point is to come up with ideas that are weird, wild and outrageous, as team members can then determine if valuable points exist in the idea—or a “bad” idea might even expose flaws in conventional ways of seeing problems and situations.  

Professor Alan Dix explains important points about bad ideas:  

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What Special Considerations Should Designers Have for CPS?

Creative problem solving isn’t the only process design teams consider when thinking of potential risks. Teams that involve themselves in ideation sessions can run into problems, especially if they aren’t aware of them. Here are the main areas to watch:  

Bias is natural and human. Unfortunately, it can get in the way of user research and prevent a team from being truly creative and innovative. What’s more, it can utterly hinder the iterative process that should drive creative ideas to the best destinations. Bias takes many forms. It can rear its head without a design team member even realizing it. So, it’s vital to remember this and check it. One team member may examine an angle of the problem at hand and unconsciously view it through a lens. Then, they might voice a suggestion without realizing how they might have framed it for team members to hear. Another risk is that other team members might, for example, apply confirmation bias and overlook important points about potential solutions because they’re not in line with what they’re looking for.  

Professor Alan Dix explains bias and fixation as obstacles in creative problem solving examples, and how to overcome them:  

Conventionalism

Even in the most hopeful ideation sessions, there’s the risk that some team members may slide back to conventional ways to address a problem. They might climb back inside “the box” and not even realize it. That’s why it’s important to mindfully explore new idea territories around the situation under scrutiny and not merely toy with the notion while clinging to a default “traditional” approach, just because it’s the way the brand or others have “always done things.”   

Dominant Personalities and Rank Pulling

As with any group discussion, it’s vital for the facilitator to ensure that everyone has the chance to contribute. Team members with “louder” personalities can dominate the discussions and keep quieter members from offering their thoughts. Plus, without a level playing field, it can be hard for more junior members to join in without feeling a sense of talking out of place or even a fear of reprisal for disagreeing with senior members.  

Another point is that ideation sessions naturally involve asking many questions, which can bring on two issues. First, some individuals may over-defend their ideas as they’re protective of them. Second, team members may feel self-conscious as they might think if they ask many questions that it makes them appear frivolous or unintelligent. So, it’s vital for facilitators to ensure that all team members can speak up and ask away, both in divergent thinking sessions when they can offer ideas and convergent thinking sessions when they analyze others’ ideas.  

Premature Commitment

Another potential risk to any creativity exercise is that once a team senses a solution is the “best” one, everyone can start to shut off and overlook the chance that an alternative may still arise. This could be a symptom of ideation fatigue or a false consensus that a proposed solution is infallible. So, it’s vital that team members keep open minds and try to catch potential issues with the best-looking solution as early as possible. The key is an understanding of the need for iteration—something that’s integral to the design thinking process, for example.   

Overall, creative problem solving can help give a design team the altitude—and attitude—they need to explore the problem and solution spaces thoroughly. Team members can leverage a range of techniques to trawl through the hordes of possibilities that exist for virtually any design scenario. As with any method or tool, though, it takes mindful application and awareness of potential hazards to wield it properly. The most effective creative problem-solving sessions will be ones that keep “creative,” “problem” and “solving” in sharp focus until what emerges for the target audience proves to be more than the sum of these parts.  

Learn More About Creative Problem Solving

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Go to Exploring the Art of Innovation: Design Thinking vs. Creative Problem Solving by Marcino Waas for further details. 

Consult Creative Problem Solving by Harrison Stamell for more insights.  

Read The Osborn Parnes Creative Problem-Solving Process by Leigh Espy for additional information.  

See History of the creative problem-solving process by Jo North for more on the history of Creative Problem Solving. 

Questions about Creative Problem Solving

To start with, work to understand the user’s needs and pain points. Do your user research—interviews, surveys and observations are helpful, for instance. Analyze this data so you can spot patterns and insights. Define the problem clearly—and it needs to be extremely clear for the solution to be able to address it—and make sure it lines up with the users’ goals and your project’s objectives. 

You and your design team might hold a brainstorming session. It could be a variation such as brainwalking—where you move about the room ideating—or brainwriting, where you write down ideas. Alternatively, you could try generating weird and wonderful notions in a bad ideas ideation session. 

There’s a wealth of techniques you can use. In any case, engage stakeholders in brainstorming sessions to bring different perspectives on board the team’s trains of thought. What’s more, you can use tools like a Problem Statement Template to articulate the problem concisely. 

Take our course, Creativity: Methods to Design Better Products and Services . 

Watch as Author and Human-Computer Interaction Expert, Professor Alan Dix explains important points about bad ideas:  

Some things you might try are:  1. Change your environment: A new setting can stimulate fresh ideas. So, take a walk, visit a different room, or work outside. 

2. Try to break the problem down into smaller parts: Focus on just one piece at a time—that should make the task far less overwhelming. Use techniques like mind mapping so you can start to visualize connections and come up with ideas. 

3. Step away from work and indulge in activities that relax your mind: Is it listening to music for you? Or how about drawing? Or exercising? Whatever it is, if you break out of your routine and get into a relaxation groove, it can spark new thoughts and perspectives. 

4. Collaborate with others: Discuss the problem with colleagues, stakeholders, or—as long as you don’t divulge sensitive information or company secrets—friends. It can help you to get different viewpoints, and sometimes those new angles and fresh perspectives can help unlock a solution. 

5. Set aside dedicated time for creative thinking: Take time to get intense with creativity; prevent distractions and just immerse yourself in the problem as fully as you can with your team. Use techniques like brainstorming or the "Six Thinking Hats" to travel around the problem space and explore a wealth of angles. 

Remember, a persistent spirit and an open mind are key; so, keep experimenting with different approaches until you get that breakthrough. 

Watch as Professor Alan Dix explains important aspects of creativity and how to handle creative blocks: 

Read our piece, 10 Simple Ideas to Get Your Creative Juices Flowing . 

Watch as Professor Alan Dix explains the Six Thinking Hats ideation technique. 

Creative thinking is about coming up with new and innovative ideas by looking at problems from different angles—and imagining solutions that are truly fresh and unique. It takes an emphasis on divergent thinking to get “out there” and be original in the problem space. You can use techniques like brainstorming, mind mapping and free association to explore hordes of possibilities, many of which might be “hiding” in obscure corners of your—or someone on your team’s—imagination. 

Critical thinking is at the other end of the scale. It’s the convergent half of the divergent-convergent thinking approach. In that approach, once the ideation team have hauled in a good catch of ideas, it’s time for team members to analyze and evaluate these ideas to see how valid and effective each is. Everyone strives to consider the evidence, draw logical connections and eliminate any biases that could be creeping in to cloud judgments. Accuracy, sifting and refining are watchwords here. 

Watch as Professor Alan Dix explains divergent and convergent thinking: 

The tools you can use are in no short supply, and they’re readily available and inexpensive, too. Here are a few examples: 

Tools like mind maps are great ways to help you visualize ideas and make connections between them and elements within them. Try sketching out your thoughts and see how they relate to each other—you might discover unexpected gems, or germs of an idea that can splinter into something better, with more thought and development. 

The SCAMPER technique is another one you can try. It can help you catapult your mind into a new idea space as you Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse aspects of the problem you’re considering. 

The “5 Whys” technique is a good one to drill down to root causes with. Once you’ve spotted a problem, you can start working your way back to see what’s behind it. Then you do the same to work back to the cause of the cause. Keep going; usually five times will be enough to see what started the other problems as the root cause. 

Watch as the Father of UX Design, Don Norman explains the 5 Whys technique: 

Read all about SCAMPER in our topic definition of it. 

It’s natural for some things to get in the way of being creative in the face of a problem. It can be challenging enough to ideate creatively on your own, but it’s especially the case in group settings. Here are some common obstacles: 

1. Fear of failure or appearing “silly”: when people worry about making mistakes or sounding silly, they avoid taking risks and exploring new ideas. This fear stifles creativity. That’s why ideation sessions like bad ideas are so valuable—it turns this fear on its head. 

2. Rigid thinking: This can also raise itself as a high and thick barrier. If someone in an ideation session clings to established ways to approach problems (and potential solutions), it can hamper their ability to see different perspectives, let alone agree with them. They might even comment critically to dampen what might just be the brightest way forward. It takes an open mind and an awareness of one’s own bias to overcome this. 

3. Time pressure and resource scarcity: When a team has tight deadlines to work to, they may rush to the first workable solution and ignore a wide range of possibilities where the true best solution might be hiding. That’s why stakeholders and managers should give everyone enough time—as well as any needed tools, materials and support—to ideate and experiment. The best solution is in everybody’s interest, after all.  

It takes a few ingredients to get the environment just right for creative problem solving:  

Get in the mood for creativity: This could be a relaxing activity before you start your session, or a warm-up activity in the room. Then, later, encourage short breaks—they can rejuvenate the mind and help bring on fresh insights.  

Get the physical environment just right for creating problem solving: You and your team will want a comfortable and flexible workspace—preferably away from your workstations. Make sure the room is one where people can collaborate easily and also where they can work quietly. A meeting room is good as it will typically have room for whiteboards and comfortable space for group discussion. Note: you’ll also need sticky notes and other art supplies like markers. 

Make the atmosphere conducive for creative problem solving: Someone will need to play facilitator so everyone has some ground rules to work with. Encourage everyone to share ideas, that all ideas are valuable, and that egos and seniority have no place in the room. Of course, this may take some enforcement and repetition—especially as "louder" team members may try to dominate proceedings, anyway, and others may be self-conscious about sounding "ridiculous." 

Make sure you’ve got a diverse team: Diversity means different perspectives, which means richer and more innovative solutions can turn up. So, try to include individuals with different backgrounds, skills and viewpoints—sometimes, non-technical mindsets can spot ideas and points in a technical realm, which experienced programmers might miss, for instance. 

Watch our Master Class Harness Your Creativity To Design Better Products with Alan Dix, Professor, Author and Creativity Expert. 

Ideating alone? Watch as Professor Alan Dix gives valuable tips about how to nurture creativity: 

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Research plays a crucial role in any kind of creative problem solving, and in creative problem solving itself it’s about collecting information about the problem—and, by association, the users themselves. You and your team members need to have a well-defined grasp of what you’re facing before you can start reaching out into the wide expanses of the idea space.  

Research helps you lay down a foundation of knowledge and avoid reinventing the wheel. Also, if you study existing solutions and industry trends, you’ll be able to understand what has worked before and what hasn't.  

What’s more, research is what will validate the ideas that come out of your ideation efforts. From testing concepts and prototypes with real users, you’ll get precious input about your creative solutions so you can fine-tune them to be innovative and practical—and give users what they want in a way that’s fresh and successful. 

Watch as UX Strategist and Consultant, William Hudson explains important points about user research: 

First, it’s crucial for a facilitator to make sure the divergent stage of the creative problem solving is over and your team is on to the convergent stage. Only then should any analysis happen.  

If others are being critical of your creative solutions, listen carefully and stay open-minded. Look on it as a chance to improve, and don’t take it personally. Indeed, the session facilitator should moderate to make sure everyone understands the nature of constructive criticism.  

If something’s unclear, be sure to ask the team member to be more specific, so you can understand their points clearly. 

Then, reflect on what you’ve heard. Is it valid? Something you can improve or explain? For example, in a bad ideas session, there may be an aspect of your idea that you can develop among the “bad” parts surrounding it. 

So, if you can, clarify any misunderstandings and explain your thought process. Just stay positive and calm and explain things to your critic and other team member. The insights you’ve picked up may strengthen your solution and help to refine it. 

Last—but not least—make sure you hear multiple perspectives. When you hear from different team members, chances are you’ll get a balanced view. It can also help you spot common themes and actionable improvements you might make. 

Watch as Todd Zaki Warfel, Author, Speaker and Leadership Coach, explains how to present design ideas to clients, a valuable skill in light of discussing feedback from stakeholders. 

Lateral thinking is a technique where you approach problems from new and unexpected angles. It encourages you to put aside conventional step-by-step logic and get “out there” to explore creative and unorthodox solutions. Author, physician and commentator Edward de Bono developed lateral thinking as a way to help break free from traditional patterns of thought. 

In creative problem solving, you can use lateral thinking to come up with truly innovative ideas—ones that standard logical processes might overlook. It’s about bypassing these so you can challenge assumptions and explore alternatives that point you and your team to breakthrough solutions. 

You can use techniques like brainstorming to apply lateral thinking and access ideas that are truly “outside the box” and what your team, your brand and your target audience really need to work on. 

Professor Alan Dix explains lateral thinking in this video: 

1. Baer, J. (2012). Domain Specificity and The Limits of Creativity Theory . The Journal of Creative Behavior, 46(1), 16–29.   John Baer's influential paper challenged the notion of a domain-general theory of creativity and argued for the importance of considering domain-specific factors in creative problem solving. This work has been highly influential in shaping the understanding of creativity as a domain-specific phenomenon and has implications for the assessment and development of creativity in various domains. 

2. Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity . Creativity Research Journal, 24(1), 92–96.   Mark A. Runco and Gerard J. Jaeger's paper proposed a standard definition of creativity, which has been widely adopted in the field. They defined creativity as the production of original and effective ideas, products, or solutions that are appropriate to the task at hand. This definition has been influential in providing a common framework for creativity research and assessment. 

1. Fogler, H. S., LeBlanc, S. E., & Rizzo, B. (2014). Strategies for Creative Problem Solving (3rd ed.). Prentice Hall. 

This book focuses on developing creative problem-solving strategies, particularly in engineering and technical contexts. It introduces various heuristic problem-solving techniques, optimization methods, and design thinking principles. The authors provide a systematic framework for approaching ill-defined problems, generating and implementing solutions, and evaluating the outcomes. With its practical exercises and real-world examples, this book has been influential in equipping professionals and students with the skills to tackle complex challenges creatively. 

2. De Bono, E. (1985). Six Thinking Hats . Little, Brown and Company.   

Edward de Bono's Six Thinking Hats introduces a powerful technique for parallel thinking and decision-making. The book outlines six different "hats" or perspectives that individuals can adopt to approach a problem or situation from various angles. This structured approach encourages creative problem-solving by separating different modes of thinking, such as emotional, logical, and creative perspectives. De Bono's work has been highly influential in promoting lateral thinking and providing a practical framework for group problem solving. 

3. Osborn, A. F. (1963). Applied Imagination: Principles and Procedures of Creative Problem-Solving (3rd ed.). Charles Scribner's Sons.  

Alex F. Osborn's Applied Imagination is a pioneering work that introduced the concept of brainstorming and other creative problem-solving techniques. Osborn emphasized how important it is to defer judgment and generate a large quantity of ideas before evaluating them. This book laid the groundwork for many subsequent developments in the field of creative problem-solving, and it’s been influential in promoting the use of structured ideation processes in various domains. 

Answer a Short Quiz to Earn a Gift

What is the first stage in the creative problem-solving process?

• Implementation
• Idea Generation
• Problem Identification

Which technique is commonly used during the idea generation stage of creative problem-solving?

• Brainstorming
• Prototyping

What is the main purpose of the evaluation stage in creative problem-solving?

• To generate as many ideas as possible
• To implement the solution
• To assess the feasibility and effectiveness of ideas

In the creative problem-solving process, what often follows after implementing a solution?

• Testing and Refinement

Which stage in the creative problem-solving process focuses on generating multiple possible solutions?

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Literature on Creative Problem Solving

Here’s the entire UX literature on Creative Problem Solving by the Interaction Design Foundation, collated in one place:

Learn more about Creative Problem Solving

Take a deep dive into Creative Problem Solving with our course Creativity: Methods to Design Better Products and Services .

The overall goal of this course is to help you design better products, services and experiences by helping you and your team develop innovative and useful solutions. You’ll learn a human-focused, creative design process.

We’re going to show you what creativity is as well as a wealth of ideation methods ―both for generating new ideas and for developing your ideas further. You’ll learn skills and step-by-step methods you can use throughout the entire creative process. We’ll supply you with lots of templates and guides so by the end of the course you’ll have lots of hands-on methods you can use for your and your team’s ideation sessions. You’re also going to learn how to plan and time-manage a creative process effectively.

Most of us need to be creative in our work regardless of if we design user interfaces, write content for a website, work out appropriate workflows for an organization or program new algorithms for system backend. However, we all get those times when the creative step, which we so desperately need, simply does not come. That can seem scary—but trust us when we say that anyone can learn how to be creative­ on demand . This course will teach you ways to break the impasse of the empty page. We'll teach you methods which will help you find novel and useful solutions to a particular problem, be it in interaction design, graphics, code or something completely different. It’s not a magic creativity machine, but when you learn to put yourself in this creative mental state, new and exciting things will happen.

In the “Build Your Portfolio: Ideation Project” , you’ll find a series of practical exercises which together form a complete ideation project so you can get your hands dirty right away. If you want to complete these optional exercises, you will get hands-on experience with the methods you learn and in the process you’ll create a case study for your portfolio which you can show your future employer or freelance customers.

Your instructor is Alan Dix . He’s a creativity expert, professor and co-author of the most popular and impactful textbook in the field of Human-Computer Interaction. Alan has worked with creativity for the last 30+ years, and he’ll teach you his favorite techniques as well as show you how to make room for creativity in your everyday work and life.

You earn a verifiable and industry-trusted Course Certificate once you’ve completed the course. You can highlight it on your resume , your LinkedIn profile or your website .

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10 simple ideas to get your creative juices flowing.

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Creative Thinking Definition

Creative thinking examples, why is creative thinking important, how to include creative thinking skills in a job application, how to build creativity, what is creative thinking definition and examples.

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Table of Contents

Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here’s what you need to know about creative thinking at work and how to use it to land a job. 

Creative thinking is all about developing innovative solutions to problems. Creative thinkers brainstorm not only a large number of ideas but also a variety and range of them. In the workplace, creative thinking is highly valuable because employers look to hire innovative employees who can help them solve the company’s problems.

So, what does creative thinking in the workplace look like? First, a creative person brainstorms their ideas, then they’ll experiment with them. They look at ideas from multiple perspectives and examine how their solutions fit into the scope of what they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this ability to develop, test, and implement original solutions makes them a valuable asset to just about any workplace. 

Creative thinking in the workplace might look like:

• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a strategy to do so
• Discovering a new way to measure a product initiative’s success and using learnings to iterate on the next version

Finding patterns in a company’s revenue growth and using data trends to strategize a new sales plan  

Creative thinking includes the process of innovative problem-solving — from analyzing the facts to brainstorming to working with others. Creative thinking examples include analytical skills, innovation, and collaboration.

Analytical Skills

Analytical skills are problem-solving skills that help you sort through facts, data, and information to develop rational solutions. These skills aid you in the first part of the creative thinking process as you brainstorm and start to generate ideas. 

Analytical skills include:

• Data analysis
• Forecasting
• Interpreting
• Communication

Innovation is the ability to come up with something new; however, you don’t need to develop the first flying car to be an innovative thinker. “Something new” at work might mean a method you haven’t tried before or experimenting with an unfamiliar process. Innovators in the workplace aren’t afraid to step away from tradition and explore something original, even if it might fail. 

Innovation skills include:

• Risk-taking
• Brainstorming
• Critical thinking

Collaboration

Creative thinking doesn’t have to happen alone; you might have your most creative ideas when bouncing your work off others. Collaboration skills ensure you consider multiple perspectives and ways of thinking when you develop and refine ideas.

Collaboration skills include:

• Written and verbal communication
• Active listening
• Inclusivity

A soft skill like creative thinking will always be valuable to employers, whether you’re looking for a marketing job or trying to land a career in finance . Employers need employees who can develop and experiment with new ideas to help them solve complex problems. 

“Many employers seek candidates that are analytical and outside-the-box thinkers which are iterations of creative thinking skills,” says Alejandra Garcia, manager, alumni college and career success at Code2College and Forage content development partner. “Thus, creative thinking, creative problem solving, innovative thinking, and analytical skills are all valuable in the current workplace — these skills are especially important in our ever-changing workplaces with new emerging technologies.”

The data supports this idea, too. According to the World Economic Forum’s 2023 Future of Jobs report , creative thinking is the second most important skill for workers in 2023, preceded only by analytical skills. Other top skills include soft skills like resilience, flexibility and agility, motivation and self-awareness, and curiosity and lifelong learning .

“The ability to navigate new challenges quickly can benefit any workplace!” Laura Fontenot, resume writing expert, ACRW, and CPRW, says. “The current world of work is fast-paced, technically driven, and constantly changing. Being intuitive, creative, driven, and a problem solver are key.”

If creative thinking is one of the top soft skills employers look for, how do you show you have it in a job application? The key is to prove these skills through examples of how you’ve used them rather than just naming them.

On a Resume

While creative thinking is a skill employers might look for, you don’t necessarily need to write “creative thinking” on your resume to show you have this skill. Instead, it’s better to demonstrate how you’ve used creative thinking skills to drive results.

“Think of your best mental strengths,” says Fontenot. “Are you a great problem solver? Do you understand how to phrase things differently? Can you learn a new skill quickly? Those questions can help you find great words for the resume . Consider adding things like problem-solving, intuition, collaboration, fast learner, organized, or communication.”

Log in to view and download a customizable resume template with examples of how to include creative thinking skills:

On Your Professional Profiles

You can show these skills outside of your resume in creative ways — including on your LinkedIn profile and website (if you have one!).

“Early professionals can make creative thinking a part of their professional brand by explicitly adding creative thinking or creative problem solving to their list of skills on their resumes and LinkedIn profiles — this will help with ATS optimizations,” Garcia advises. 

Yet beyond just listing this skill, Garcia adds that you can provide real proof of your creativity online, too.

“Consider adding projects or an online portfolio website link to your resume and LinkedIn where you can showcase projects you’ve worked on that demonstrate their problem-solving skills.”

In the Interview

In the interview , make sure you can describe your workflow and process for these projects or any other situation when you’ve used creative thinking. Elaborate how you brainstormed ideas, what range of ideas you had, how you tested and experimented, and how you decided on a final solution. 

It’s best to use the STAR method to structure your answers. This will ensure you clearly explain the situation and the results you brought by using your creative thinking skills.

>>MORE: Prepare to speak about your soft skills by practicing answers to commonly asked behavioral interview questions .

1. Put Yourself in a Box

Creative thinking is about “thinking outside the box,” but putting limitations on your problem-solving can help you think more freely and innovatively. For example, if someone tells you to make dinner, you may struggle to come up with a meal you don’t always cook. Yet if they ask you to make a hot dinner with three specific ingredients and two spices, you’ll more likely come up with something original. 

Putting yourself inside a box can help expand your thinking, whether that’s by telling yourself you need to include three charts in your presentation or giving yourself a strict word count for an article.

2. Switch up Your Routine

Routine can be a great productivity booster, but it also can get in the way of your creativity. So, switch up your routine for one project, day, or even an hour. This can be something as small as where you’re physically sitting when you do your work or something as big as your process for approaching projects. Challenging yourself to do something different will help you find creative ways to adapt to your new environment.

3. Challenge What’s Currently Working

Think about how you might expand or improve upon a current process. What would you do if you had more resources, whether that’s time, money, or another expert? What would you do if you had fewer resources? If this project was taking place at a different time of year? If the target audience was different? Imagining these different potential scenarios will force you to problem-solve and adjust for various (very possible!) circumstances. 

4. Find Inspiration

Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions and ideas. Creative thinkers consider multiple perspectives and are curious about how others think. Ask your colleague about their work processes, whether it’s how they research for a client deliverable or how they approach meeting an external buyer. 

5. Ask for Feedback

The best way to improve a skill is to get feedback from others on how you’re using it — and you don’t need to set up a formal feedback session to do so. Instead, ask questions when you’re working with others about your work. Keep these questions open-ended and lead with curiosity instead of looking for a specific answer. What did they think of how you led the brainstorm? What would they have done differently? What strikes them about the final product? Keep an open mind and remember not to take the feedback personally. It’s an opportunity to grow, and growing those skills might just help you land your next job!

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Types of creative thinking

What are the types of creative thinking and how does the process work.

Creative thinking is much more than using your imagination to crank out lots of new ideas. Creative thinking is a lifestyle, a personality trait, a way of perceiving the world, a way of interacting with other people, and a way of living and growing .                                                                                                                                                             Gary Davis

© Leslie Owen Wilson   email

To create – the most complex type of cognition:

Since the 1950s cognitive psychologists and researchers have been trying to explain the differences in diverse types of thinking. In 1956 Benjamin Bloom with others developed a hierarchical listing, or taxonomy, annotating the complexity of the differences in varied levels of cognition. Most teachers are generally familiar with this work, known as Bloom’s Taxonomy, and it starts from simplest forms of thinking progressing to those that are more complex as: knowledge, comprehension, application, analysis, synthesis, and lastly evaluation.

To be frank the original progressive array never set quite right with me as I always thought to synthesize something surely one had to evaluate it first. But who was I to challenge the taxonomy of these respected cognitive researchers?

Apparently, I was not alone in this criticism because in 2000-2001 a revision of Bloom’s Taxonomy was put forth and reworked. This effort was based on some of Bloom’s criticisms of his own work and led by one of his former students, Lorin Anderson, in conjunction with the efforts of one of the taxonomy’s original authors and a longtime colleague of Bloom’s, David Krathwohl. The revised work recognized the conundrum between synthesis and evaluation and also reworked the taxonomy changing the original nouns to verbs in hierarchical array – remember, understand, apply, analyze, evaluate, and lastly, create.   Here “to create” attains its rightful place as the most complex form of human thinking.

Unfortunately, much of what we do in school concentrates, not on creating, but on remembering, understanding and applying. Like many others I would like this to change. I think that the world will need all the creative thinkers we can muster if we are to solve today’s and tomorrow’s problems.

The interplay of two types of thinking — Convergence and divergence equals creative thinking

Partly because it is tied to the profitability in business, a great deal of effort has been put forth in defining creative problem-solving and in training folks in how to do it. In this genre one of the more common definitions of creativity has to do with dissecting creative thought into a process of dual exchanges through the melding of two types of thinking – convergence and divergence . In this dance of paired thinking, as we look for solutions or innovations the object is to go through a series of steps first diverging (expanding ideas) and then converging (narrowing possibilities) until a solution is found; a course of action resolved; and end foreseen; or a product conceptualized.

Definitions of divergent thinking usually include the ability to elaborate, and think of diverse and original ideas with fluency and speed.   Ideating and brainstorming are premiere examples of exercises using this type of thinking. What if . . . ? How about . . .? Could we try this or that idea . . . ? are types of questions that can lead to divergent thought patterns.

Metaphorically, whether we live in areas with snow, most of us have seen movies or cartoons where a small snowball rolls down a hill picking up more snow and getting larger and larger. This is like divergent thinking. The primary object of this form of cognition is to think of possibilities, to connect the dots, to find solutions, to generate new and different ideas.

Convergent thinking is defined as the ability to use logical and evaluative thinking to critique and narrow ideas to ones best suited for given situations, or set criteria .  We use this type of thinking when we make crucial and well-formed decisions after appraising an array of ideas, information, or alternatives. Metaphorically this like herding cattle toward a chute as we are looking for a narrow band of solutions, or one great idea.

In creative production both thought processes are necessary as one first diverges ideas in numerous quantities and then narrows and refines the array through convergent thought processes. Specifically, in creative problem solving, or in any complex problem-solving activity for that matter, one needs to be able to weave in and out of divergent and convergent thought patterns in order to effectively arrive at an appropriate conclusion specific for a given situation.

Unfortunately, too often the processes involved in schooling concentrate on convergent thought, and ignore or undervalue divergent thinking. Children need exposure to both types of thinking in order to be adept at solving problems quickly and well . This is a premiere life skill!

Divergent Thinking Abilities – A strong part of creative thinking and behaviors

Adapted and modified from the works of Williams, F. E.

Creative production is often characterized by the divergent nature of human thought and action. Divergence is usually indicated by the ability to generate many, or more complex or complicated, ideas from one idea or from simple ideas or triggers. Traditionally the eight elements below are ones commonly thought of as inherent elements of creative production, as well as attributes associated with creative problem solving abilities.

Fluency   – The ability to generate a number of ideas so that there is an increase of possible solutions or related products.

Flexibility – The ability to produce different categories or perceptions whereby there are a variety of different ideas about the same problem or thing.

Elaboration – The ability to add to, embellish, or build on an idea or product.

Originality – The ability to create fresh, unique, unusual, totally new, or extremely different ideas or products

Complexity – The ability to conceptualize difficult, intricate, many layered or multifaceted ideas or products.

Risk-taking   – The willingness to be courageous, adventuresome, daring — trying new things or taking risks in order to stand apart.

Imagination – The ability to dream up, invent, or to see, to think, to conceptualize new ideas or products – to be ingenious.

Curiosity – The trait of exhibiting probing behaviors, asking and posing questions, searching, being able to look deeper into ideas, and the wanting to know more about something.

Melding Synthetic, Analytical, and Practical Thought:

Robert Sternberg is one of my favorite authors. Long ago he paired with Wendy M. Williams to write a valuable little gem that can help teachers or parents trying to understand children and creativity —  How to develop student creativity  (1996, ASCD). While it is an older work, it is still a treasure. Indeed, the work is wonderfully succinct and adaptable enough so that someone in business could imaginatively bridge Sternberg and Williams’ ideas into the workplace. In  How to develop . . .  the authors define creative work as the balance between three abilities that can be learned and practiced. Below I have summarized their ideas and added a few of my own.

According to Sternberg and Williams creative work consists of the application and melding of three types of thinking, all of which they contend can be learned or enhanced. They feel that creativity is a balance between these three metacomponents:

Analytical ability – Again, this includes the ability to think convergently in that it requires critical thinking and appraisal as one analyzes and evaluates thoughts, ideas, and possible solutions. This type of thinking is key in the realm of creative work because not all ideas are good ones, some need to be culled. Creative people use this type of thinking to consider implications and project possible responses, problems, and outcomes.  Commonly we think of this ability as “critical thinking” at its best.

Synthetic (creative) ability – This obviously includes divergent thinking as it is the ability to think of or generate new, novel, and interesting ideas. But it is also the ability to spontaneously make connections between ideas, or groups of things — ones that often go unnoticed, or undiscovered by others.  Wm. J. J. Gordon’s concept of Synectics is a primary example of this type of thinking.

Practical ability – The world is full of people who have good ideas, as well as ones who can pick ideas apart. However, the basic key to creative work must include the ability to use practical thinking. This is the ability to translate abstractions and theories into realistic applications. It is the skill to sell or communicate one’s ideas to others, to make others believe that ideas, works, or products are valuable, different, useful, innovative, unusual, or worthy of consideration. This type of thinking is prized in the context of being creative because it is how one finds a potential audience for one’s creative work. An innovation or invention needs an audience, a consumer, a user, and implementor. Indeed, ideas are just ideas if no one knows about them or no one uses them.

*A teaching challenge – Use and combine the 3 levels of thinking created by Robert Sternberg and Wendy Williams to create diverse activities in order to help students explore aspects of intelligence and creativity.

___________________________

The more you know –

Here are internal and external links to related articles about types of creative thinking  and ways to increase creative thinking. Unfortunately many of the external links are not ad free, but they are still very informative and worth the “dodge the ads” effort.

Internal links:

• Advice for thinking creatively
• Blockages and Barriers to Creativity
• Return to the site’s Master Index

External Links:

• Cleverism  – Idea Generation
• Natalie Shoemaker — She gives you 5 ways to boost divergent thinking
• Psychology Today – Scott Barry Kaufman discusses convergence and divergence
• Creately.com  – While it is an extension of an Australian commercial site selling templates and software to facilitate group processes and communication, this page “herds” many of the ideas on creative thinking from notable, outside authors. These methods were originally designed to help people, as well as organizational groups, think creatively and outside the proverbial box.  The folks at Creately have adeptly capitalized on the ideas of others and offered viewers visual teasers on an array of problem solving methods. The page unfortunately does not lead you back to the original authors or to their books and resources, like Edward DeBono’s Six thinking hats   or to SCAMPER’s original developer Alex Osborn, or those by SCAMPER author , Bob Eberl e . But, the page is well worth checking out for an overview of some of the available techniques. If you want to know more, and find free techniques and ideas, you will have to follow the bread crumbs on the web. You may wish to start with some of my pages, inserted links, and my related bibliographies on creativity and creative resources.
• 7 Types of thinking   – A concise overview of different types of thinking from Anthony Metivier’s pages on Magnetic Memory Method .

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What is creative thinking and how can I improve?

Creative thinking refers to the ability to consider something in a new way, from a fresh perspective, or with novel ideas and solutions. It involves using one's imagination to generate original ideas, make new connections between seemingly unrelated concepts, and explore multiple possibilities.

Many people believe that creative thinking is something that strikes at random. In reality, there are many ways to use creative problem-solving every day, even if you don’t think you have innate creativity.

Building your creative skills is the key to innovation. But where do you start?

In this article, we’ll cover what creative thinking is, how it works, and how to strengthen your creative skills.

What is creative thinking?

At its core, creative thinking is intentionally gaining new insights and different ideas through existing information. Often, creative thought involves tapping into different styles of thinking and examining information from different viewpoints to see new patterns. Anyone can foster a creative mind with some practice!

Using a wide variety of brainstorming strategies can help you discover new solutions for issues in every area of your life, including at work.

In fact, 61% of employees say they’re expected to come up with creative ideas or new ways to do things at work. But, with only 30% of employees saying they’re given time to think or discuss new ideas daily, it’s becoming increasingly important to develop our creative thinking muscles.

Types of creative thinking

Fostering creative thinking starts with changing your perspective. Learning new and different styles of thinking can help give birth to powerful idea generation. 

Aesthetic, divergent , lateral, convergent, and inspirational thinking are five types of innovative thinking to get the ball rolling.

( Image source )

Divergent and convergent thinking are the most common ways to foster more creative thought. 

• Divergent thinking is like a traditional brainstorming session, where you come up with as many possible solutions as your imagination will allow. 
• Convergent thinking takes a more logical approach, encouraging you to gather facts and discover the most common solution to a problem. These strategies are frequently used together to conjure new creative solutions.
• Inspirational thinking focuses on imagining the best-case scenarios to find a new way to solve a problem.
• Lateral thinking involves letting ideas flow in a step-by-step format.
• Aesthetic thinking focuses on reframing the problem to see its inherent beauty and value, like looking at a painting.

Why is creative thinking important?

It’s easy to get stuck in the same thought patterns, especially at work. However, those thought patterns may be hampering your innovation and keeping you stuck in routines that don’t serve you. 

Creative thinking shows us that there are many solutions to any problem, and developing your creative thinking skills helps you recognize innovative solutions more quickly. 

Plus, creativity was the most sought-after soft skill in 2020 , so strengthening your creativity skills can set you apart at work, too.

Alongside critical thinking and focus , creative thinking is crucial to help recognize patterns that may not be obvious at first glance. Thinking creatively makes you a better problem-solver, which has far-reaching benefits in both your work and personal life.

Expressive, creative thinking helps us challenge our own assumptions, discover new things about ourselves and our perspective, stay mentally sharp, and even be more optimistic .

How creative thinking works

Many business leaders see creativity and innovation as something unpredictable, with 53% of businesses reporting that innovation occurs by chance . However, with the right tools, you can tap into creative thinking whenever you want.

There are many ways to get your creative juices flowing, and practicing creative thinking strategies can help you think outside the box more readily and more often: 

• A go-to example for creative thinking may be the advertising executive coming up with creative campaigns by brainstorming with divergent thinking. However, that’s far from the only way to use creative thinking. 
• In STEM industries like biomedicine, stimulating creativity by asking open-ended questions and creating fictional scenarios helps professionals find innovative solutions to health problems. These questions encourage medical professionals to experiment and discover new ways of solving a persistent problem. 

Creative thinking is valuable in many situations, not just in traditionally creative industries. Whether you’re solving a problem , organizing your calendar, or at an impasse with your team, creative thinking can come in handy.

Here are 5 examples of using creative thinking in and out of the workplace:

• Mind mapping for brainstorming : When tackling a new project, you create a mind map to explore various aspects and ideas. Start with the central concept in the middle of a page and branch out into subtopics, then further divide into smaller ideas. This visual representation helps you see connections and generate innovative solutions.
• Reverse thinking : Instead of thinking about how to solve a problem, consider how to cause it. For example, if you're trying to improve customer service , think about what actions would lead to poor customer service. Identifying these actions can help you understand what to avoid and inspire ideas for improvement.
• Combining unrelated concepts : Take two seemingly unrelated ideas and combine them to create something new. For instance, combining the concept of a café with a library led to the creation of a "book café," where people can read and enjoy coffee in a comfortable environment.
• Role-playing : Put yourself in someone else's shoes to gain a new perspective . For example, if you're developing a new product, imagine you're the end-user and think about their needs, desires, and pain points. This can help you design more user-friendly and innovative products.
• SCAMPER technique : Use the SCAMPER method to improve or innovate existing products or ideas. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. By systematically applying these actions, you can generate new ideas and solutions. For instance, you might think about how to modify a traditional bicycle to create a more efficient electric bike.

The benefits of creative thinking

Creative thinking doesn’t just make you a better employee; it also makes you a better parent, student, and leader, too. By developing your creative thinking skills , the benefits of thinking creatively can show up throughout your daily life.

Here are a few major benefits of creative thinking.

Improved problem-solving capabilities

We don’t just solve problems at work, and we shouldn’t only use our creative thinking skills at work, either! Developing your creative thinking abilities can help you solve a wide variety of problems faster. 

As your mind becomes more accustomed to using different thought techniques, you’ll quickly recognize patterns that you might not have before.

Stronger interpersonal connections

Creative thinking can help you communicate your ideas more clearly , which leads to better conversations and relationships with your friends, family, and coworkers. 

Plus, many creative thinking methods work best when they’re done in a group. Developing new ideas together can strengthen bonds and help you combine ideas to create something truly innovative.

Heightened productivity

It may seem like creative thinking is a time-consuming distraction from your work, but that couldn’t be further from the truth. 

When we get stuck in thought patterns, it’s easy to get frustrated when something isn’t working correctly. That frustration can cause our productivity to plummet. 

Taking a moment and engaging in a creative thinking strategy can renew your motivation , reinvigorate your passion, and help you find new solutions when you’re stuck. 

Higher self-awareness

Creative thinking allows you to try on perspectives that you may not have considered before. 

As you’re exploring new perspectives, you may discover something about your own assumptions, viewpoints, or biases that you never noticed . 

Challenging your traditional way of thinking can offer higher self-awareness and build your emotional intelligence. With creative thinking, you strengthen your ability to reframe your perspective and harness a growth mindset.

Breaking away from your normal routine and trying something new is the key to fostering creative thinking in your daily life.

There are many ways to do this. While practicing different thinking strategies and brainstorming with your team at work help to develop these skills, they’re far from the only way to foster a more creative thought process. Here are 13 suggestions to inspire you:

1. Meet new people

One powerful way to get your creativity flowing is to meet new people , especially if they’re in the arts or in a different industry from you. Sharing your interests and listening to others can inspire you to view the world differently. 

2. Let yourself get bored

Practicing boredom can help you develop your creativity , too. Allowing yourself to become bored and seeing what pulls your interest can help you practice letting your curiosity lead the way. 

3. Embrace curiosity

Ask questions about everything that piques your interest, and come up with possible answers before you look up the actual answer. Challenging the status quo and seeking new information can develop a beginner mindset and lead to innovative ideas.

4. Seek out diverse experiences

Engage in different activities, travel, meet new people, and explore various cultures. Exposure to diverse experiences broadens your perspective.

5. Practice mindfulness and meditation

Regular mindfulness and meditation can help clear your mind, reduce stress, and improve your focus, creating a fertile ground for creativity.

6. Collaborate with others

Work with people from different backgrounds and fields. Collaborative efforts often lead to the cross-pollination of ideas and new perspectives.

7. Keep a journal

Maintain a journal to jot down thoughts, ideas, and observations. Writing regularly can help organize your thoughts and stimulate creativity.

8. Engage in brainstorming sessions

Set aside time for brainstorming . Allow free flow of ideas without judgment. Quantity can often lead to quality in creative thinking.

9. Change your environment

Alter your workspace or take breaks in different settings. A new environment can provide fresh stimuli and break routine thinking patterns.

10. Read widely

Read books , articles, and papers from various genres and fields. Reading widely exposes you to new ideas and ways of thinking.

11. Practice creative exercises

Engage in activities like drawing, writing, playing music, or solving puzzles. Creative exercises can enhance your problem-solving skills and imaginative thinking.

12. Take risks and embrace failure

Don’t be afraid to take risks and fail. Failure is a crucial part of the creative process , providing valuable lessons and insights for future endeavors.

13. Work with a coach

Coaching can also help you hone your creative thinking. In fact, 71% of employers see managerial coaching as helpful for creative development . When you’re feeling distracted or uninspired, coaching can refocus your attention and help you get curious about your experience.

Start fostering your creative thinking skills

Thinking more creatively can take effort, but a little practice can offer a ton of benefits. Honing your skills to recognize patterns and find solutions shifts your perspective and offers a new vantage point for you to explore. 

Not only can creative thinking improve your performance at work, but it can also improve every other area of your life too. 

Coaching is a powerful tool to help foster your creativity skills. Are you ready to become more innovative? 

Start working with a dedicated coach today to develop your own creative thinking skills.

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Maggie Wooll, MBA

Maggie Wooll is a researcher, author, and speaker focused on the evolving future of work. Formerly the lead researcher at the Deloitte Center for the Edge, she holds a Bachelor of Science in Education from Princeton University and an MBA from the University of Virginia Darden School of Business. Maggie is passionate about creating better work and greater opportunities for all.

Why creativity isn't just for creatives and how to find it anywhere

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Creative problem-solving is defined as a way to find solutions when conventional thinking has failed to come up with useful options. It encourages you to think about problems in new ways, or from different perspectives. It also allows you to think about solutions without necessarily fully defining the problem—an essential step in conventional problem-solving approaches.

It is therefore particularly helpful for big, intractable or complex problems, or times when you may get ‘stuck’ in definitions. However, techniques from creative problem-solving can also be useful in other circumstances. This page provides some information about the background and principles of creative problem-solving, and suggests some techniques you might try.

What Is Creative Problem-Solving?

Creative problem-solving is a term used for a model of problem-solving that does not follow a conventional approach.

Our page on Problem-Solving outlines the conventional approach, including identifying and structuring the problem, looking for possible solutions, making a decision, implementing it, and then seeking feedback.

Creative problem-solving takes a different approach. It does not require the problem to be precisely defined and structured before solutions can be identified. Instead, you simply need to understand the basic causes and issues that you are trying to address. This may be particularly helpful for large and complex problems, where groups can get bogged down in definitions, and never move onto ideas and solutions.

The origins of creative problem-solving

The concept of creative problem-solving was first developed by Alex Osborn in the 1940s.

Interestingly, Osborn was also allegedly the person who coined the term ‘brainstorming’. He and Sid Parnes developed the Osborn–Parnes Creative Problem-Solving Model. This is a relatively simple model, and other academics have developed it further more recently. The basic model is still widely used despite its age because of its sheer applicability.

Principles of Creative Problem-Solving

Most models of creative problem-solving use four key principles:

1. Balancing Divergent and Convergent Thinking

The key to creative problem-solving is understanding two key types of thinking: divergent and convergent thinking.

Divergent thinking is generating ideas, the more the better

It uses techniques such as brainstorming. It also involves looking at issues from different perspectives as a way to shake up your thinking.

You can find out more about divergent thinking in our page on Problem-solving: Investigating Ideas and Solutions . You may also find it helpful to visit our page on Brainstorming Techniques for some useful ways to generate ideas.

Convergent thinking is narrowing down those ideas to find a suitable solution.

It involves analysing and assessing ideas to see which ones may be most useful or suitable, or which may be most easily implemented. It may also require some testing of ideas through approaches such as prototyping or customer focus groups.

There is more about convergent thinking in our pages on the Creative Process and Idea Validation .

Good creative problem-solving needs both divergent and convergent thinking.

You need first to have lots of ideas, and then you need to evaluate them, and narrow them down, so that you can turn your ideas into a shortlist of genuinely practical possible solutions. It is certainly no good stopping at the first idea—but it is also unhelpful if you never implement any of your ideas because you simply don’t know where to start.

2. Reframe Problems as Questions

The second principle is to reframe problems as questions (see box).

Examples of Reframing

Some examples of reframing problems include:

“Nobody wants to buy our products” becomes “How can we persuade customers to buy our products?”

“Staff don’t want to work here” becomes “How can we attract staff to this location?”

“Nobody wants to attend our events” becomes “How can we develop events that people will want to attend?”

In carrying out this process of reframing, you shift your focus away from barriers, towards how to address those obstacles.

This makes it easier to come up with ideas to solve the issues, and get past the barriers. All the issues in the box look much less tricky when framed as ‘ How can we...? ’ Effectively, this technique forces you to see everything as a solvable, and nothing as intractable.

3. Defer Judgement of Ideas

This is a key rule in any brainstorming session: defer judgement.

In other words, don’t be tempted to start to analyse your possible solutions immediately—either positively or negatively. Instead, keep going on the idea generation. This is because moving to judge and analyse uses a different part of your brain. You want to keep the creative side going for longer, and then apply logic later.

Balancing convergence and divergence?

This ‘suspending judgement’ process is a key example of balancing convergent and divergent thinking. Idea generation is divergent. Analysis and judgement is convergent. There is a time and place for both—but you cannot do them at the same time, and you need sufficient time to do each one in turn.

4. Use Positive Language and Thinking

The classic example of this is to ban the use of the phrase ‘No, but...’, and focus instead on ‘Yes, and...’

Why does this matter? Because using ‘Yes, and...’ encourages people to build on each other’s contributions, rather than rushing to judgement. There is also some evidence that using negative words (like ‘no’ and ‘but’) discourages creative thinking. Using more positive language encourages it.

Models of Creative Problem-Solving

Broadly speaking, most models of creative problem-solving have several phases, which usually include:

Clarifying the problem , which may need techniques like the ‘five whys’, an approach based on root cause analysis (you can find out more about this technique in our page on Brainstorming Techniques ).

Coming up with ideas to solve the problem , for example, by using brainstorming techniques, or other creative thinking techniques .

Developing those ideas into a solution , which includes narrowing down your full list of ideas into a shortlist, and carrying out some prototyping and other testing (our pages on Design Thinking and Idea Validation explain more about this part of the process).

Implementing the solution , which includes consideration of who will be responsible for this part of the process, and the practical steps that need to be taken. You may find our pages on Project Planning and Project Management are helpful here.

The original creative problem-solving model of Osborn and Parnes, and some of its later adaptations, used the terms ‘clarify, ideate, develop, implement’. The Center for Creative Learning uses a three-phase approach of ‘understanding the challenge, generating ideas, and preparing for action’. This therefore combines ‘developing the ideas’ and ‘implementing the solution’ into a single ‘preparing for action’.

A Final Thought: Does the Precise Model Matter?

In creative problem-solving, the issue is probably not the precise terms that you use to describe each phase.

Instead, it is about finding a process that will help you to understand your problem better, come up with ideas, and then narrow down those ideas and find a way of implementing your chosen solution. Separating convergent and divergent thinking (also known as ‘not rushing to judge’) is probably the most important part of this because it allows sufficient time for the creative process to occur.

Continue to: Strategic Thinking Skills Creative Thinking Skills Self-Assessment

See also: Innovation Skills Decision Making Understanding Design Thinking

The science behind creativity

Psychologists and neuroscientists are exploring where creativity comes from and how to increase your own

Vol. 53 No. 3 Print version: page 40

• Neuropsychology
• Creativity and Innovation

Paul Seli, PhD, is falling asleep. As he nods off, a sleep-tracking glove called Dormio, developed by scientists at the Massachusetts Institute of Technology, detects his nascent sleep state and jars him awake. Pulled back from the brink, he jots down the artistic ideas that came to him during those semilucid moments.

Seli is an assistant professor of psychology and neuroscience at the Duke Institute for Brain Sciences and also an artist. He uses Dormio to tap into the world of hypnagogia, the transitional state that exists at the boundary between wakefulness and sleep. In a mini-experiment, he created a series of paintings inspired by ideas plucked from his hypnagogic state and another series from ideas that came to him during waking hours. Then he asked friends to rate how creative the paintings were, without telling them which were which. They judged the hypnagogic paintings as significantly more creative. “In dream states, we seem to be able to link things together that we normally wouldn’t connect,” Seli said. “It’s like there’s an artist in my brain that I get to know through hypnagogia.”

The experiment is one of many novel—and, yes, creative—ways that psychologists are studying the science of creativity. At an individual level, creativity can lead to personal fulfillment and positive academic and professional outcomes, and even be therapeutic. People take pleasure in creative thoughts, research suggests—even if they don’t think of themselves as especially creative. Beyond those individual benefits, creativity is an endeavor with implications for society, said Jonathan Schooler, PhD, a professor of psychological and brain sciences at the University of California, Santa Barbara. “Creativity is at the core of innovation. We rely on innovation for advancing humanity, as well as for pleasure and entertainment,” he said. “Creativity underlies so much of what humans value.”

In 1950, J. P. Guilford, PhD, then president of APA, laid out his vision for the psychological study of creativity ( American Psychologist , Vol. 5, No. 9, 1950). For half a century, researchers added to the scientific understanding of creativity incrementally, said John Kounios, PhD, an experimental psychologist who studies creativity and insight at Drexel University in Philadelphia. Much of that research focused on the personality traits linked to creativity and the cognitive aspects of the creative process.

But in the 21st century, the field has blossomed thanks to new advances in neuroimaging. “It’s become a tsunami of people studying creativity,” Kounios said. Psychologists and neuroscientists are uncovering new details about what it means to be creative and how to nurture that skill. “Creativity is of incredible real-world value,” Kounios said. “The ultimate goal is to figure out how to enhance it in a systematic way.”

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Creativity in the brain.

What, exactly, is creativity? The standard definition used by researchers characterizes creative ideas as those that are original and effective, as described by psychologist Mark A. Runco, PhD, director of creativity research and programming at Southern Oregon University ( Creativity Research Journal , Vol. 24, No. 1, 2012). But effectiveness, also called utility, is a slippery concept. Is a poem useful? What makes a sculpture effective? “Most researchers use some form of this definition, but most of us are also dissatisfied with it,” Kounios said.

Runco is working on an updated definition and has considered at least a dozen suggestions from colleagues for new components to consider. One frequently suggested feature is authenticity. “Creativity involves an honest expression,” he said.

Meanwhile, scientists are also struggling with the best way to measure the concept. As a marker of creativity, researchers often measure divergent thinking—the ability to generate a lot of possible solutions to a problem or question. The standard test of divergent thinking came from Guilford himself. Known as the alternate-uses test, the task asks participants to come up with novel uses for a common object such as a brick. But measures of divergent thinking haven’t been found to correlate well with real-world creativity. Does coming up with new uses for a brick imply a person will be good at abstract art or composing music or devising new methods for studying the brain? “It strikes me as using way too broad a brush,” Seli said. “I don’t think we measure creativity in the standard way that people think about creativity. As researchers, we need to be very clear about what we mean.”

One way to do that may be to move away from defining creativity based on a person’s creative output and focus instead on what’s going on in the brain, said Adam Green, PhD, a cognitive neuroscientist at Georgetown University and founder of the Society for the Neuroscience of Creativity . “The standard definition, that creativity is novel and useful, is a description of a product,” he noted. “By looking inward, we can see the process in action and start to identify the characteristics of creative thought. Neuroimaging is helping to shift the focus from creative product to creative process.”

That process seems to involve the coupling of disparate brain regions. Specifically, creativity often involves coordination between the cognitive control network, which is involved in executive functions such as planning and problem-solving, and the default mode network, which is most active during mind-wandering or daydreaming (Beaty, R. E., et al., Cerebral Cortex , Vol. 31, No. 10, 2021). The cooperation of those networks may be a unique feature of creativity, Green said. “These two systems are usually antagonistic. They rarely work together, but creativity seems to be one instance where they do.”

Green has also found evidence that an area called the frontopolar cortex, in the brain’s frontal lobes, is associated with creative thinking. And stimulating the area seems to boost creative abilities. He and his colleagues used transcranial direct current stimulation (tDCS) to stimulate the frontopolar cortex of participants as they tried to come up with novel analogies. Stimulating the area led participants to make analogies that were more semantically distant from one another—in other words, more creative ( Cerebral Cortex , Vol. 27, No. 4, 2017).

Green’s work suggests that targeting specific areas in the brain, either with neuromodulation or cognitive interventions, could enhance creativity. Yet no one is suggesting that a single brain region, or even a single neural network, is responsible for creative thought. “Creativity is not one system but many different mechanisms that, under ideal circumstances, work together in a seamless way,” Kounios said.

In search of the eureka moment

Creativity looks different from person to person. And even within one brain, there are different routes to a creative spark, Kounios explained. One involves what cognitive scientists call “System 1” (also called “Type 1”) processes: quick, unconscious thoughts—aha moments—that burst into consciousness. A second route involves “System 2” processes: thinking that is slow, deliberate, and conscious. “Creativity can use one or the other or a combination of the two,” he said. “You might use Type 1 thinking to generate ideas and Type 2 to critique and refine them.”

Which pathway a person uses might depend, in part, on their expertise. Kounios and his colleagues used electroencephalography (EEG) to examine what was happening in jazz musicians’ brains as they improvised on the piano. Then skilled jazz instructors rated those improvisations for creativity, and the researchers compared each musician’s most creative compositions. They found that for highly experienced musicians, the mechanisms used to generate creative ideas were largely automatic and unconscious, and they came from the left posterior part of the brain. Less-experienced pianists drew on more analytical, deliberative brain processes in the right frontal region to devise creative melodies, as Kounios and colleagues described in a special issue of NeuroImage on the neuroscience of creativity (Vol. 213, 2020). “It seems there are at least two pathways to get from where you are to a creative idea,” he said.

Coming up with an idea is only one part of the creative process. A painter needs to translate their vision to canvas. An inventor has to tinker with their concept to make a prototype that actually works. Still, the aha moment is an undeniably important component of the creative process. And science is beginning to illuminate those “lightbulb moments.”

Kounios examined the relationship between creative insight and the brain’s reward system by asking participants to solve anagrams in the lab. In people who were highly sensitive to rewards, a creative insight led to a burst of brain activity in the orbitofrontal cortex, the area of the brain that responds to basic pleasures like delicious food or addictive drugs ( NeuroImage , Vol. 214, 2020). That neural reward may explain, from an evolutionary standpoint, why humans seem driven to create, he said. “We seem wired to take pleasure in creative thoughts. There are neural rewards for thinking in a creative fashion, and that may be adaptive for our species.”

The rush you get from an aha moment might also signal that you’re onto something good, Schooler said. He and his colleagues studied these flashes of insight among creative writers and physicists. They surveyed the participants daily for two weeks, asking them to note their creative ideas and when they occurred. Participants reported that about a fifth of the most important ideas of the day happened when they were mind-wandering and not working on a task at hand ( Psychological Science , Vol. 30, No. 3, 2019). “These solutions were more likely to be associated with an aha moment and often overcoming an impasse of some sort,” Schooler said.

Six months later, the participants revisited those ideas and rated them for creative importance. This time, they rated their previous ideas as creative, but less important than they’d initially thought. That suggests that the spark of a eureka moment may not be a reliable clue that an idea has legs. “It seems like the aha experience may be a visceral marker of an important idea. But the aha experience can also inflate the meaningfulness of an idea that doesn’t have merit,” Schooler said. “We have to be careful of false ahas.”

Boosting your creativity

Much of the research in this realm has focused on creativity as a trait. Indeed, some people are naturally more creative than others. Creative individuals are more likely than others to possess the personality trait of openness. “Across different age groups, the best predictor of creativity is openness to new experiences,” said Anna Abraham, PhD, the E. Paul Torrance Professor and director of the Torrance Center for Creativity and Talent Development at the University of Georgia. “Creative people have the kind of curiosity that draws them toward learning new things and experiencing the world in new ways,” she said.

We can’t all be Thomas Edison or Maya Angelou. But creativity is also a state, and anyone can push themselves to be more creative. “Creativity is human capacity, and there’s always room for growth,” Runco said. A tolerant environment is often a necessary ingredient, he added. “Tolerant societies allow individuals to express themselves and explore new things. And as a parent or a teacher, you can model that creativity is valued and be open-minded when your child gives an answer you didn’t expect.”

One way to let your own creativity flow may be by tapping into your untethered mind. Seli is attempting to do so through his studies on hypnagogia. After pilot testing the idea on himself, he’s now working on a study that uses the sleep-tracking glove to explore creativity in a group of Duke undergrads. “In dream states, there seems to be connectivity between disparate ideas. You tend to link things together you normally wouldn’t, and this should lead to novel outcomes,” he said. “Neurally speaking, the idea is to increase connectivity between different areas of the brain.”

You don’t have to be asleep to forge those creative connections. Mind-wandering can also let the ideas flow. “Letting yourself daydream with a purpose, on a regular basis, might allow brain networks that don’t usually cooperate to literally form stronger connections,” Green said.

However, not all types of daydreams will get you there. Schooler found that people who engage in more personally meaningful daydreams (such as fantasizing about a future vacation or career change) report greater artistic achievement and more daily inspiration. People who are prone to fantastical daydreaming (such as inventing alternate realities or imaginary worlds) produced higher-quality creative writing in the lab and reported more daily creative behavior. But daydreams devoted to planning or problem-solving were not associated with creative behaviors ( Psychology of Aesthetics, Creativity, and the Arts , Vol. 15, No. 4, 2021).

It’s not just what you think about when you daydream, but where you are when you do it. Some research suggests spending time in nature can enhance creativity. That may be because of the natural world’s ability to restore attention, or perhaps it’s due to the tendency to let your mind wander when you’re in the great outdoors (Williams, K. J. H., et al., Journal of Environmental Psychology , Vol. 59, 2018). “A lot of creative figures go on walks in big, expansive environments. In a large space, your perceptual attention expands and your scope of thought also expands,” Kounios said. “That’s why working in a cubicle is bad for creativity. But working near a window can help.”

Wherever you choose to do it, fostering creativity requires time and effort. “People want the booster shot for creativity. But creativity isn’t something that comes magically. It’s a skill, and as with any new skill, the more you practice, the better you get,” Abraham said. In a not-yet-published study, she found three factors predicted peak originality in teenagers: openness to experience, intelligence, and, importantly, time spent engaged in creative hobbies. That is, taking the time to work on creative pursuits makes a difference. And the same is true for adults, she said. “Carve out time for yourself, figure out the conditions that are conducive to your creativity, and recognize that you need to keep pushing yourself. You won’t get to where you want to go if you don’t try.”

Those efforts can benefit your own sense of creative fulfillment and perhaps lead to rewards on an even grander scale. “I think everyday creativity is the most important kind,” Runco said. “If we can support the creativity of each and every individual, we’ll change the world.”

How to become more creative

1. Put in the work: People often think of creativity as a bolt of inspiration, like a lightbulb clicking on. But being creative in a particular domain—whether in the arts, in your work, or in your day-to-day life—is a skill. Carve out time to learn and practice.

2. Let your mind wander: Experts recommend “daydreaming with purpose.” Make opportunities to let your daydreams flow, while gently nudging them toward the creative challenge at hand. Some research suggests meditation may help people develop the habit of purposeful daydreaming.

3. Practice remote associations: Brainstorm ideas, jotting down whatever thoughts or notions come to you, no matter how wild. You can always edit later.

4. Go outside: Spending time in nature and wide-open spaces can expand your attention, enhance beneficial mind-wandering, and boost creativity.

5. Revisit your creative ideas: Aha moments can give you a high—but that rush might make you overestimate the merit of a creative idea. Don’t be afraid to revisit ideas to critique and tweak them later.

Further reading

Creativity: An introduction Kaufman, J. C., and Sternberg, R. J. (Eds.), Cambridge University Press, 2021

The eureka factor: Aha moments, creative insight, and the brain Kounios, J., & Beeman, M., Random House, 2015

Creativity anxiety: Evidence for anxiety that is specific to creative thinking, from STEM to the arts Daker, R. J., et al., Journal of Experimental Psychology: General , 2020

Predictors of creativity in young people: Using frequentist and Bayesian approaches in estimating the importance of individual and contextual factors Asquith, S. L., et al., Psychology of Aesthetics, Creativity, and the Arts , 2020

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Creative Problem-Solving

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• Gerard J. Puccio 2 ,
• Barry Klarman 2 &
• Pamela A. Szalay 2  

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Life and work in the beginning of the twenty-first century has been described as volatile, uncertain, complex, and ambiguous. In this fast changing, innovation-driven environment, Creative Problem-Solving has been identified as a fundamental skill for success. In contrast to routine problem-solving, with straightforward and repeatable solution paths, today’s problems are described as being complex and wicked. To generate the possibilities that can effectively address complex problems, individuals need to draw on the highest level of human thought – creativity. Creative Problem-Solving explicitly draws on, and promotes, effective creative thinking. The purpose of this entry is to describe and distinguish Creative Problem-Solving from other forms of problems-solving. Moreover, as Creative Problem-Solving is a deliberate creativity methodology, this chapter also provides a description of the more specific thinking skills that are embodied by the higher-order skill of creative thinking and are explicitly called on in Creative Problem-Solving. Complex problems require complex thinking, and Creative Problem-Solving provides a structured process that allows individuals to more easily and efficiently deploy their creative thinking skills.

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Puccio, G.J., Klarman, B., Szalay, P.A. (2022). Creative Problem-Solving. In: Glăveanu, V.P. (eds) The Palgrave Encyclopedia of the Possible. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-90913-0_41

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

Access your free e-book today.

What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

7 Types of Critical Thinking: A Guide to Analyzing Problems

Critical thinking is the ability to think clearly and rationally about various issues and situations. It involves applying different types of thinking skills to different problems and challenges. Some of the main types of critical thinking are: Analytical Thinking, Creative Thinking, Decision-Making, Problem-Solving, Reflection , Open-mindedness, Good communication

Sanju Pradeepa

Have you ever had a problem that was too big to solve right away? Or perhaps you just couldn’t figure out how to approach it? Whether it’s a personal, academic, or professional problem, having the right set of critical thinking skills can help.

Critical thinking is all about carefully evaluating data and making rational decisions. In other words, it’s the skill of analyzing information from many different points of view before drawing a conclusion. It’s an ongoing process that involves gathering information, asking questions, and considering various solutions.

In this guide, we’ll go over different types of critical thinking skills and provide examples of how to apply these skills when approaching a problem from any angle. We’ll also look at ways to sharpen your critical thinking skills so you can tackle any challenge with ease. So let’s get started.

Table of Contents

What is “critical thinking”.

Critical thinking is the ability to analyze a problem or situation and come up with a rational, informed solution. It’s an essential skill for all kinds of processes, from problem solving to decision-making to creative thinking.

In order to tackle complex problems, you need to be able to think critically and evaluate the information at your disposal in order to come up with the best solution.

Critical thinking involves breaking down a problem into its component parts and analyzing it systematically to determine how best to proceed. It requires the ability to think objectively and make informed judgments based on facts and evidence rather than just guesswork or opinion. It also involves the use of several different types of critical thinking skills, such as:

• Analytical Thinking : This type of critical thinking skill involves analyzing data or information in order to draw logical conclusions or find solutions. It’s important for problem-solving and decision-making since it helps you find solutions through careful analysis.
• Creative Thinking: This type of critical thinking skill requires imagination and open-mindedness in order to come up with innovative ideas and solutions. It can help you identify new ways of looking at a situation or find different solutions to a problem.
• Problem-Solving Thinking : This type of critical thinking skill involves developing strategies in order to solve problems quickly and effectively.

Different Types of Critical Thinking

Critical thinking involves analyzing and evaluating information in order to come to a conclusion or make decisions. But did you know that there are different types of critical thinking?

Let’s break down those types of critical thinking skills into 7 different titles and learn them one by one:

1. Analytical Thinking

It is all about taking the pieces of a problem, digging into them, and methodically finding a solution. Analytical thinking is a key element in working through problems and coming up with the best plan of action for success.

So, what does analytical thinking involve? It involves being able to break a problem down into smaller bits and pieces, understanding how each piece interconnects, and developing strategies for solving each individual piece by gathering information relating to it.

Analyzing how each piece of the puzzle affects the next requires you to really understand how they connect together, and using this approach can help you come up with better solutions that can help improve the overall situation.

You’ll also need to make sure any strategies or solutions you come up with are grounded in evidence-based research so that your conclusions are reliable.

Here are some key skills necessary for effective analytical thinking:

• Evaluating: being able to review facts and make judgments about them depending on the situation at hand
• Investigating means asking questions about various aspects of a problem and doing research so that you can identify its root causes.
• Synthesizing: Combining different pieces of data or information together to create new solutions or approaches to existing problems
• Reasoning logically means connecting bits of data together in order to evaluate different possibilities that could help solve the problem or issue at hand.

With these analytical thinking skills, you can start breaking down any problem into smaller, manageable parts, think logically through how they connect together, assess what evidence is needed to make decisions, and draw conclusions based on facts rather than just opinions or hunches.

2. Creative Thinking and Idea Generation

Do you ever feel like your thoughts are stuck in a rut ? Creative thinking and idea generation can help you come up with fresh solutions to problems and break out of that rut.

Creative thinking is an essential critical thinking tool. It can help you look at an issue from a different point of view or think of new ways to approach the problem. Here are some tips for giving your creative thinking skills an extra boost:

• Challenge assumptions.    Even if something seems obvious, take some time to question it and consider other possibilities.
• Brainstorm different solutions . Try writing down potential solutions, no matter how wild they may seem, then look for patterns between them or ideas that can be combined into something new.
• Consider different perspectives. Even if the issue seems cut and dry from one perspective, try to imagine it from other angles and think about how the issue appears from those views.
• Take a break and come back later with fresh eyes: sometimes taking a step away from the problem is enough to give you the necessary distance to discover new ideas or paths of exploration.

These strategies will help dramatically improve your ability to generate new ideas and jumpstart your creative thinking process whenever you need it.

3. Decision-Making

When it comes to critical thinking, decision-making is an essential skill. It’s not just about being able to evaluate a situation; it’s about being able to make a well-informed decision that will bring the best results.

Here are four key components of decision-making:

• Goal Setting : Take time to first identify what you want to accomplish with your decision.
• Analyzing Alternatives: Evaluate the pros and cons of potential solutions before choosing one.
• Risk assessment: estimate the possible risks associated with each potential solution, based on current evidence.
• Implementation: Once the decision is made, start working on implementation tasks and track results for ongoing improvement or refinement.

By following these steps, you’ll be in a better position to make decisions that have positive outcomes for you and those involved in the decision-making process.

The ability to think critically and make sound decisions can not only help you solve problems quickly but can also lead to more successful long-term strategies for your business or organization.

4. Problem-Solving

It is one of the most essential types of critical thinking skills. Problem-solving involves taking all the pieces of a problem and figuring out how to resolve it. This can involve coming up with new solutions, making decisions, devising strategies, and identifying patterns and trends.

It’s an invaluable skill in many aspects of life and can help you create effective solutions to a wide range of problems. To use your problem-solving skills effectively, keep these tips in mind:

• Break the problem down into smaller, manageable parts . Breaking down a problem into smaller chunks makes it easier to work on and understand.
• Look for connections between pieces. Try to identify any connections between different aspects or pieces of the problem to gain insights that may help you solve it more efficiently.
• Don’t get overwhelmed by the scope of the challenge at hand; take it one step at a time and remember that even small victories can help move you closer to finding a solution.
• Think creatively when coming up with possible solutions or strategies; often the best solution is not obvious at first glance.
• Keep track of what works and what doesn’t ; this will give you valuable insights for future problem-solving endeavors as well as feedback on your progress towards resolving the current one at hand.

5. Reflection and Assessing Evidence

Now it’s time to take a look at your own cognitive activity. Reflection and assessing evidence are two types of critical thinking skills that help you make sure you’re not jumping to conclusions without considering the pros and cons of a situation.

When it comes to reflection, this involves being honest with yourself and taking a deep look at the way your thoughts, feelings, and beliefs are informing your decisions. At its core, reflection allows you to objectively evaluate the evidence that’s in front of you so that you can make an informed assessment about what the best next step is for a given problem or situation.

Assessing evidence is also critical for coming up with effective solutions. This means carefully examining the available data and making sure you have all of the necessary information before reaching an opinion or making a decision. It involves looking at multiple perspectives and interpretations of any given issue so that you can form an educated conclusion about how best to solve it.

6. Open-mindedness

It is a critical thinking skill that is all about trying to understand something from different perspectives and being able to appreciate the difference in opinions. Open-mindedness allows you to analyze a problem from multiple angles and consider different solutions or ways of approaching it.

Here are some tips for developing open-mindedness as a critical thinking skill:

• Listen carefully and actively to others ; rather than just hearing words, try to understand their point of view.
• Ask questions without judgmen t and without assuming your own opinion is the right one.
• Pay attention to how other people view the same situation differently than you do.
• Think critically and evaluate arguments objectively, without assumptions or preconceived ideas about what the answer should be or which course of action should be taken.
• Suspend judgment until you have enough information about a topic or situation; don’t jump to conclusions too quickly.
• Prioritize respect when engaging with others who have different perspectives. Be willing to put in the effort required to understand why they think that way and why that might be important to them in their lives or work.
• Avoid making assumptions about what someone else believes; find out more first before passing judgment on someone’s opinion or actions.

By developing this type of open-mindedness, you can become more aware of how your personal biases may impact your ability to think critically, improving your overall decision-making skills over time and helping you become a more valuable asset as part of any team or organization.

7. Good communication

Good communication is an important part of the critical thinking process. That’s because having good communication skills helps you be more persuasive, helping you convince people of ideas and solutions that are well thought-out. It also allows you to better explain and justify your reasoning to others, which is essential when looking at complex problems.

To have strong communication skills, it’s important to think before you speak. You should also take the time to clearly articulate your thoughts, using simple yet powerful language. Additionally, having an open mind is key. It allows you to consider different angles and perspectives on any issue or problem that you might face.

Here are some tips for good communication:

• Take a moment to succinctly formulate your thoughts before speaking or writing them down.
• Ask questions when necessary, and listen carefully to what others have to say.
• Stay open-minded in conversations, as this will help broaden your knowledge of the situation.
• Speak clearly and use accurate language so that your message won’t be misunderstood.

While it’s true that critical thinking skills can’t be taught in just a few days, plenty of work and practice can go a long way toward equipping you to think critically about the problems in your life. With the right practice and guidance, you can become a master at analyzing issues, discerning cause and effect, and integrating facts to formulate your strategy.

If you’re looking to hone your critical thinking skills, start by breaking down a problem into its component parts. Assess the evidence, identify assumptions, and determine the best course of action. With practice and dedication, you can develop the analytical skills to resolve complex problems and make better decisions in the future.

• 6 Main Types of Critical Thinking Skills (With Examples) by Jamie Birt (2022) from Indeed.com
• Critical thinking From Wikipedia, the free encyclopedia
• Critical thinking is the one skillset you can’t afford not to master By  Maggie Wooll (2022) from BetterUp (https://www.betterup.com/)

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The 4 Types of Critical Thinking Skills – Explained!

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Critical thinking skills are the mental process involved in processing information. They help us with problem solving, decision making, and thinking critically.

There are four types of “thinking skills”: convergent or analytical thinking , divergent thinking, critical thinking and creative thinking. We use these skills to help us understand the world around us, think critically, solve problems, make logical choices and develop our own values and beliefs.

The 4 Types of Thinking Skills

The 4 types of thinking skills are:

1. Convergent Analytical Thinking

Convergent thinking is the process of coming up with the best answer to a question using our memory, resources around us, or logic.

This thinking skill does not require significant creativity or lateral thinking strategies . It is not the best for solving problems that are complex or require thinking out of the box. Instead, it uses very straightforward thought processes. A convergent thinker simply needs to apply already established procedures and memory recall to reach the ‘correct’ answer.

Convergent thinking is very commonly used for standardized and multiple choice tests. These sorts of tests simply assess our knowledge and ability to apply knowledge to simple and logical situations.

The key elements required to be a skilled convergent thinker are: speed, accuracy and logic.

2. Divergent Thinking

Divergent thinking is the exact opposite of convergent thinking. It involves coming up to solutions, paths forward or new ideas when there is no single correct answer.

Questions like “should I study to become a doctor or a lawyer?” may not have a simple answer. You might be good at both, and both options might bring you happiness and a good life. So, which option should you choose?

To come up with solutions to questions without clear answers, you need to break down the possibilities and analyze each part. You might create a pros and cons list, a Venn diagram or a table to lay out your options and consider each one in turn.

We often encourage divergent thinking from a very young age. For example, we encourage children to play or simply ‘be playful’ in order to solve problems and discover how their world is complex and full of possibility.

3. Critical Thinking Skills

Critical thinking skills involve analyzing something in order to form a judgement about it.

A critical thinker does not take the assumptions of a topic for granted. Instead, the critical thinking involves ‘critiquing’ what your are viewing using your available intellectual knowledge.

People who think critically can use three processes to develop critical insights on a topic: deduction, induction and abduction.

Deduction includes the critical thinking skills that involve drawing conclusions based on the facts at hand. You have all the facts available to you to come to a clear and unambiguous conclusion about a topic. For example, a doctor does blood tests to determine if someone has a virus. The blood tests come back positive, so we can deduce that you definitely have that virus. Deduction is a great skill to use if you want to solve problems.

Induction includes the critical thinking skills that involve drawing conclusions based on a generalization . You don’t have all the exact information at hand. However, you think critically and realize are aware of patterns, clues and a methodology that can help you induce the answer. For example, you come to the doctor exhibiting a fever, sneezing and coughing. The doctor doesn’t do tests, but they induce that you probably have influenza because your symptoms are characteristic of someone with the flu.

Abduction includes the critical thinking skills that involve coming to a conclusion that is the most likely or logical based on the small amount of knowledge that you have. You can’t be sure of the answer, but you can think critically and make an educated guess. For example, you may see that a cat is on the roof. The most logical answer is that the cat got up there by climbing a nearby tree and jumping from it to the roof, but you can’t be sure.

Read about more examples of critical thinking on our full write-up.

4. Creative Thinking

Creative thinking involves thinking about a topic in unusual, unconventional and alternative ways to generate new ideas about an established topic. A creative thinker will try to address an issue from a perspective that hasn’t been used before.

While creative thinking may appear illogical, it is in fact a great driver of human development. Creative thinkers identify gaps in marketplaces or new, easier, faster and better ways of doing things. When a creative thinker comes up with a great new way of approaching an issue, their new method can become the new orthodoxy.

See Also: Creative Thinking Examples

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How to Maintain your Thinking when School is Over

You need to keep your mind active in order to maintain improve your critical thinking skills.

When I finished high school, I stopped thinking mathematically . I stopped using calculus, trigonometry, geometry, etc. in my daily life. Ten years on, my critical thinking skills that involve mathematics are very poor.

By contrast, I kept reading and writing in the ten years since graduating high school. I am much better at these creative and critical thinking skills than I was when I was at high school. That’s because I continued to exercise those creative and critical thinking skills aspects of my mind on a regular basis.

Some ways to maintain your mind’s neural pathways and keep up strong critical thinking skills include:

• Doing Sudoku quizzes daily
• Doing Crosswords daily
• Reading a book per month
• Completing mathematical quizzes regularly
• Taking courses in community college
• Doing brain exercise apps focused on critical thinking

How to Improve your Critical Thinking Skills

To improve your critical thinking skills, you need to go beyond just maintaining your mind.

You cannot just keep doing the same thing day-in, day-out and expect to get better. Critical thinkers are always working on self-improvement.

Instead, you need to exercise new parts of your brain by studying regularly and keep creating new neural pathways in your mind. This emphasizes the importance of education for critical thinking.

You always need to be thinking about things that are new and difficult for you to understand.

The things that you learn need to be difficult. It’s through the difficulty and discomfort in thinking that you are improving your critical thinking and problem solving skills. It’s just like going to the gym: no pain, no gain.

Some ways to improve your critical thinking skills include:

• Taking college courses (or one of these alternatives ) in topics that you find very difficult
• Taking classes in an online school
• Learning using new learning strategies that make you uncomfortable
• Taking up new and diverse hobbies

The more you think, the better you will get at being a critical thinkers. You’ll become faster, more creative and overall better at thinking if you practice and try out new strategies.

Tools to Help you Think Better

There are also some tools that we call cognitive tools that help you with your critical thinking skills. These tools don’t do the thinking for you, but they help you to become a good critical thinker.

Thinking tools can help critical thinkers include:

• Helping you structure your thoughts
• Giving you a blueprint or scaffold for finding new angles to approach a topic
• Providing prompts to move your thinking forward

Some tools that can help your thinking skills include:

1. A Brainstorming Mind Map

A brainstorming mind map can be made with a simple piece of paper. Simply write the topic at the top of the piece of paper and scrawl any and all key things you can think about down onto the paper. During the brainstorming process , no ideas are bad ideas. You can use critical thinking to critique and dismiss some of your ideas later on; but the brainstorming session can help get your mind moving and exercise those critical thinking skills.

2. A Radar Chart

A radar (or spider) chart is very similar to a brainstorming mind map, but it also shows the links between concepts.

To create a spider chart , write the topic you’re thinking about in the middle of the piece of paper.

When you come up with a new idea, write it near the middle of the paper and draw a line from the topic in the center to the idea. If you come up with new ideas or sub-ideas based on that first key idea, you can write them down and draw a line from one idea to the other. Whenever you come up with related ideas, you should draw a line between them to show their relationship.

3. A Process Chart

A process chart shows the sequence of steps from a question to its logical answer. Often in science and mathematics classes, you need to provide your process chart to your teacher to show how you came to your conclusions . You may hear your teacher tell you to “show your critical thinking skills”!

4. A Spreadsheet

Even a simple spreadsheet using Excel or Google Sheets can help with your critical thinking. It will help you lay out ideas into an easy-to-read table to help you keep track of your thoughts, your processes and your different categories. Categorizing ideas into columns and rows can help you to identify new patterns in data.

5. A Pros and Cons List

A simple pros and cons list can help you to get your ideas out of your brain and onto paper. Once it’s on paper, you can go through the list systematically and compare the pros and cons directly with one another. Once you’ve done this, you may have a better idea of what conclusions to come to.

6. De Bono’s Six Thinking Hats

Another strategy for helping your thinking skills is to use De Bono’s Six Thinking Hats. These are six metaphorical ‘hats’ that you can put on. Each hat represents a different way to look at a topic. When you ‘put the hat on’, you have to think from the perspective of the hat. These hats are great for your critical thinking.

The six hats are:

• Red Hat: Think about your feelings, emotions and hunches about a topic
• White Hat: Think about the information that’s available to you and what it can reveal about the topic
• Yellow Hat: Think about the benefits and value in the situation you’re thinking about.
• Black Hat: Think about the risks, difficulties and challenges that a situation you’re thinking about may cause.
• Green Hat: Think about the alternatives and creative approaches you can apply to a topic.
• Blue Hat: Think about the processes you can use and how to manage the situation logically.

Related: 5 Types of Skills

Final Thoughts

Thinking skills are necessary for problem solving, decision making, and thinking critically. They help you do your job better, make smart decisions, and improve your own life. You can classify your thinking skills into: convergent thinking, divergent thinking, critical thinking, and creative skills. You could also use strategies such as De Bono’s thinking hats, a pros and cons list or a process chart to help you think .

Make sure you keep your mind active, try new things and do quizzes to maintain your thinking skills throughout your life.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 101 Class Group Name Ideas (for School Students)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 19 Top Cognitive Psychology Theories (Explained)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 119 Bloom’s Taxonomy Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ All 6 Levels of Understanding (on Bloom’s Taxonomy)

3 thoughts on “The 4 Types of Critical Thinking Skills – Explained!”

Professor Chris,    I have a question. As you outline, “There are four types of ‘thinking skills'”.

1. convergent or analytical thinking, 2. divergent thinking, 3. critical thinking and 4. creative thinking. 

   All four are processes of “thinking”.  This leads me to ask, “What is the description of the process of thinking?”

  W. Edwards Deming,  American engineer, statistician and professor observed:

   ”If you can’t describe what you are doing as a process, you don’t know what you are doing.”

   If we can’t describe thinking as a specific  process, we don’t know what we are doing.  

   Without knowing the  specific process of thinking, we don’t know how to perform: analytical thinking, divergent thinking, critical thinking or creative thinking. 

   I repeat my question. “What is the description of the process of thinking?” Thank you for your time, Ted

Definitions are such tricky things! It’s hard to find consensus in the scholarly community about a simple definition of anything, really. Although, I’d agree on the face of it that thinking is a process (and the knowledge or idea is the product). You might be interested in the concept of process thinking , which we often juxtapose to systems thinking (which, really, also involves ‘thinking as a process’), but as you have teased out this fact that thinking is inevitably a process, I wanted to give you a nudge to a resource that’ll help you go deeper on the topic.

All the best! Chris

This is interesting! Learning these four types of thinking skills would definitely help me with either school or work.

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40 problem-solving techniques and processes

All teams and organizations encounter challenges. Approaching those challenges without a structured problem solving process can end up making things worse.

Proven problem solving techniques such as those outlined below can guide your group through a process of identifying problems and challenges , ideating on possible solutions , and then evaluating and implementing the most suitable .

In this post, you'll find problem-solving tools you can use to develop effective solutions. You'll also find some tips for facilitating the problem solving process and solving complex problems.

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What is problem solving?

Problem solving is a process of finding and implementing a solution to a challenge or obstacle. In most contexts, this means going through a problem solving process that begins with identifying the issue, exploring its root causes, ideating and refining possible solutions before implementing and measuring the impact of that solution.

For simple or small problems, it can be tempting to skip straight to implementing what you believe is the right solution. The danger with this approach is that without exploring the true causes of the issue, it might just occur again or your chosen solution may cause other issues.

Particularly in the world of work, good problem solving means using data to back up each step of the process, bringing in new perspectives and effectively measuring the impact of your solution.

Effective problem solving can help ensure that your team or organization is well positioned to overcome challenges, be resilient to change and create innovation. In my experience, problem solving is a combination of skillset, mindset and process, and it’s especially vital for leaders to cultivate this skill.

What is the seven step problem solving process?

A problem solving process is a step-by-step framework from going from discovering a problem all the way through to implementing a solution.

With practice, this framework can become intuitive, and innovative companies tend to have a consistent and ongoing ability to discover and tackle challenges when they come up.

You might see everything from a four step problem solving process through to seven steps. While all these processes cover roughly the same ground, I’ve found a seven step problem solving process is helpful for making all key steps legible.

We’ll outline that process here and then follow with techniques you can use to explore and work on that step of the problem solving process with a group.

The seven-step problem solving process is:

1. Problem identification 

The first stage of any problem solving process is to identify the problem(s) you need to solve. This often looks like using group discussions and activities to help a group surface and effectively articulate the challenges they’re facing and wish to resolve.

Be sure to align with your team on the exact definition and nature of the problem you’re solving. An effective process is one where everyone is pulling in the same direction – ensure clarity and alignment now to help avoid misunderstandings later.

2. Problem analysis and refinement

The process of problem analysis means ensuring that the problem you are seeking to solve is  the   right problem . Choosing the right problem to solve means you are on the right path to creating the right solution.

At this stage, you may look deeper at the problem you identified to try and discover the root cause at the level of people or process. You may also spend some time sourcing data, consulting relevant parties and creating and refining a problem statement.

Problem refinement means adjusting scope or focus of the problem you will be aiming to solve based on what comes up during your analysis. As you analyze data sources, you might discover that the root cause means you need to adjust your problem statement. Alternatively, you might find that your original problem statement is too big to be meaningful approached within your current project.

Remember that the goal of any problem refinement is to help set the stage for effective solution development and deployment. Set the right focus and get buy-in from your team here and you’ll be well positioned to move forward with confidence.

3. Solution generation

Once your group has nailed down the particulars of the problem you wish to solve, you want to encourage a free flow of ideas connecting to solving that problem. This can take the form of problem solving games that encourage creative thinking or techniquess designed to produce working prototypes of possible solutions. 

The key to ensuring the success of this stage of the problem solving process is to encourage quick, creative thinking and create an open space where all ideas are considered. The best solutions can often come from unlikely places and by using problem solving techniques that celebrate invention, you might come up with solution gold. 

4. Solution development

No solution is perfect right out of the gate. It’s important to discuss and develop the solutions your group has come up with over the course of following the previous problem solving steps in order to arrive at the best possible solution. Problem solving games used in this stage involve lots of critical thinking, measuring potential effort and impact, and looking at possible solutions analytically. 

During this stage, you will often ask your team to iterate and improve upon your front-running solutions and develop them further. Remember that problem solving strategies always benefit from a multitude of voices and opinions, and not to let ego get involved when it comes to choosing which solutions to develop and take further.

Finding the best solution is the goal of all problem solving workshops and here is the place to ensure that your solution is well thought out, sufficiently robust and fit for purpose. 

5. Decision making and planning

Nearly there! Once you’ve got a set of possible, you’ll need to make a decision on which to implement. This can be a consensus-based group decision or it might be for a leader or major stakeholder to decide. You’ll find a set of effective decision making methods below.

Once your group has reached consensus and selected a solution, there are some additional actions that also need to be decided upon. You’ll want to work on allocating ownership of the project, figure out who will do what, how the success of the solution will be measured and decide the next course of action.

Set clear accountabilities, actions, timeframes, and follow-ups for your chosen solution. Make these decisions and set clear next-steps in the problem solving workshop so that everyone is aligned and you can move forward effectively as a group. 

Ensuring that you plan for the roll-out of a solution is one of the most important problem solving steps. Without adequate planning or oversight, it can prove impossible to measure success or iterate further if the problem was not solved. 

6. Solution implementation 

This is what we were waiting for! All problem solving processes have the end goal of implementing an effective and impactful solution that your group has confidence in.

Project management and communication skills are key here – your solution may need to adjust when out in the wild or you might discover new challenges along the way. For some solutions, you might also implement a test with a small group and monitor results before rolling it out to an entire company.

You should have a clear owner for your solution who will oversee the plans you made together and help ensure they’re put into place. This person will often coordinate the implementation team and set-up processes to measure the efficacy of your solution too.

7. Solution evaluation 

So you and your team developed a great solution to a problem and have a gut feeling it’s been solved. Work done, right? Wrong. All problem solving strategies benefit from evaluation, consideration, and feedback.

You might find that the solution does not work for everyone, might create new problems, or is potentially so successful that you will want to roll it out to larger teams or as part of other initiatives. 

None of that is possible without taking the time to evaluate the success of the solution you developed in your problem solving model and adjust if necessary.

Remember that the problem solving process is often iterative and it can be common to not solve complex issues on the first try. Even when this is the case, you and your team will have generated learning that will be important for future problem solving workshops or in other parts of the organization. 

It’s also worth underlining how important record keeping is throughout the problem solving process. If a solution didn’t work, you need to have the data and records to see why that was the case. If you go back to the drawing board, notes from the previous workshop can help save time.

What does an effective problem solving process look like?

Every effective problem solving process begins with an agenda . In our experience, a well-structured problem solving workshop is one of the best methods for successfully guiding a group from exploring a problem to implementing a solution.

The format of a workshop ensures that you can get buy-in from your group, encourage free-thinking and solution exploration before making a decision on what to implement following the session.

This Design Sprint 2.0 template is an effective problem solving process from top agency AJ&Smart. It’s a great format for the entire problem solving process, with four-days of workshops designed to surface issues, explore solutions and even test a solution.

Check it for an example of how you might structure and run a problem solving process and feel free to copy and adjust it your needs!

For a shorter process you can run in a single afternoon, this remote problem solving agenda will guide you effectively in just a couple of hours.

Whatever the length of your workshop, by using SessionLab, it’s easy to go from an idea to a complete agenda . Start by dragging and dropping your core problem solving activities into place . Add timings, breaks and necessary materials before sharing your agenda with your colleagues.

The resulting agenda will be your guide to an effective and productive problem solving session that will also help you stay organized on the day!

Complete problem-solving methods

In this section, we’ll look at in-depth problem-solving methods that provide a complete end-to-end process for developing effective solutions. These will help guide your team from the discovery and definition of a problem through to delivering the right solution.

If you’re looking for an all-encompassing method or problem-solving model, these processes are a great place to start. They’ll ask your team to challenge preconceived ideas and adopt a mindset for solving problems more effectively.

Six Thinking Hats

Individual approaches to solving a problem can be very different based on what team or role an individual holds. It can be easy for existing biases or perspectives to find their way into the mix, or for internal politics to direct a conversation.

Six Thinking Hats is a classic method for identifying the problems that need to be solved and enables your team to consider them from different angles, whether that is by focusing on facts and data, creative solutions, or by considering why a particular solution might not work.

Like all problem-solving frameworks, Six Thinking Hats is effective at helping teams remove roadblocks from a conversation or discussion and come to terms with all the aspects necessary to solve complex problems.

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Lightning Decision Jam

Featured courtesy of Jonathan Courtney of AJ&Smart Berlin, Lightning Decision Jam is one of those strategies that should be in every facilitation toolbox. Exploring problems and finding solutions is often creative in nature, though as with any creative process, there is the potential to lose focus and get lost.

Unstructured discussions might get you there in the end, but it’s much more effective to use a method that creates a clear process and team focus.

In Lightning Decision Jam, participants are invited to begin by writing challenges, concerns, or mistakes on post-its without discussing them before then being invited by the moderator to present them to the group.

From there, the team vote on which problems to solve and are guided through steps that will allow them to reframe those problems, create solutions and then decide what to execute on. 

By deciding the problems that need to be solved as a team before moving on, this group process is great for ensuring the whole team is aligned and can take ownership over the next stages. 

Lightning Decision Jam (LDJ)   #action   #decision making   #problem solving   #issue analysis   #innovation   #design   #remote-friendly   It doesn’t matter where you work and what your job role is, if you work with other people together as a team, you will always encounter the same challenges: Unclear goals and miscommunication that cause busy work and overtime Unstructured meetings that leave attendants tired, confused and without clear outcomes. Frustration builds up because internal challenges to productivity are not addressed Sudden changes in priorities lead to a loss of focus and momentum Muddled compromise takes the place of clear decision- making, leaving everybody to come up with their own interpretation. In short, a lack of structure leads to a waste of time and effort, projects that drag on for too long and frustrated, burnt out teams. AJ&Smart has worked with some of the most innovative, productive companies in the world. What sets their teams apart from others is not better tools, bigger talent or more beautiful offices. The secret sauce to becoming a more productive, more creative and happier team is simple: Replace all open discussion or brainstorming with a structured process that leads to more ideas, clearer decisions and better outcomes. When a good process provides guardrails and a clear path to follow, it becomes easier to come up with ideas, make decisions and solve problems. This is why AJ&Smart created Lightning Decision Jam (LDJ). It’s a simple and short, but powerful group exercise that can be run either in-person, in the same room, or remotely with distributed teams.

Problem Definition Process

While problems can be complex, the problem-solving methods you use to identify and solve those problems can often be simple in design. 

By taking the time to truly identify and define a problem before asking the group to reframe the challenge as an opportunity, this method is a great way to enable change.

Begin by identifying a focus question and exploring the ways in which it manifests before splitting into five teams who will each consider the problem using a different method: escape, reversal, exaggeration, distortion or wishful. Teams develop a problem objective and create ideas in line with their method before then feeding them back to the group.

This method is great for enabling in-depth discussions while also creating space for finding creative solutions too!

Problem Definition   #problem solving   #idea generation   #creativity   #online   #remote-friendly   A problem solving technique to define a problem, challenge or opportunity and to generate ideas.

The 5 Whys 

Sometimes, a group needs to go further with their strategies and analyze the root cause at the heart of organizational issues. An RCA or root cause analysis is the process of identifying what is at the heart of business problems or recurring challenges. 

The 5 Whys is a simple and effective method of helping a group go find the root cause of any problem or challenge and conduct analysis that will deliver results. 

By beginning with the creation of a problem statement and going through five stages to refine it, The 5 Whys provides everything you need to truly discover the cause of an issue.

The 5 Whys   #hyperisland   #innovation   This simple and powerful method is useful for getting to the core of a problem or challenge. As the title suggests, the group defines a problems, then asks the question “why” five times, often using the resulting explanation as a starting point for creative problem solving.

World Cafe is a simple but powerful facilitation technique to help bigger groups to focus their energy and attention on solving complex problems.

World Cafe enables this approach by creating a relaxed atmosphere where participants are able to self-organize and explore topics relevant and important to them which are themed around a central problem-solving purpose. Create the right atmosphere by modeling your space after a cafe and after guiding the group through the method, let them take the lead!

Making problem-solving a part of your organization’s culture in the long term can be a difficult undertaking. More approachable formats like World Cafe can be especially effective in bringing people unfamiliar with workshops into the fold. 

World Cafe   #hyperisland   #innovation   #issue analysis   World Café is a simple yet powerful method, originated by Juanita Brown, for enabling meaningful conversations driven completely by participants and the topics that are relevant and important to them. Facilitators create a cafe-style space and provide simple guidelines. Participants then self-organize and explore a set of relevant topics or questions for conversation.

Discovery & Action Dialogue (DAD)

One of the best approaches is to create a safe space for a group to share and discover practices and behaviors that can help them find their own solutions.

With DAD, you can help a group choose which problems they wish to solve and which approaches they will take to do so. It’s great at helping remove resistance to change and can help get buy-in at every level too!

This process of enabling frontline ownership is great in ensuring follow-through and is one of the methods you will want in your toolbox as a facilitator.

Discovery & Action Dialogue (DAD)   #idea generation   #liberating structures   #action   #issue analysis   #remote-friendly   DADs make it easy for a group or community to discover practices and behaviors that enable some individuals (without access to special resources and facing the same constraints) to find better solutions than their peers to common problems. These are called positive deviant (PD) behaviors and practices. DADs make it possible for people in the group, unit, or community to discover by themselves these PD practices. DADs also create favorable conditions for stimulating participants’ creativity in spaces where they can feel safe to invent new and more effective practices. Resistance to change evaporates as participants are unleashed to choose freely which practices they will adopt or try and which problems they will tackle. DADs make it possible to achieve frontline ownership of solutions.

Design Sprint 2.0

Want to see how a team can solve big problems and move forward with prototyping and testing solutions in a few days? The Design Sprint 2.0 template from Jake Knapp, author of Sprint, is a complete agenda for a with proven results.

Developing the right agenda can involve difficult but necessary planning. Ensuring all the correct steps are followed can also be stressful or time-consuming depending on your level of experience.

Use this complete 4-day workshop template if you are finding there is no obvious solution to your challenge and want to focus your team around a specific problem that might require a shortcut to launching a minimum viable product or waiting for the organization-wide implementation of a solution.

Open space technology

Open space technology- developed by Harrison Owen – creates a space where large groups are invited to take ownership of their problem solving and lead individual sessions. Open space technology is a great format when you have a great deal of expertise and insight in the room and want to allow for different takes and approaches on a particular theme or problem you need to be solved.

Start by bringing your participants together to align around a central theme and focus their efforts. Explain the ground rules to help guide the problem-solving process and then invite members to identify any issue connecting to the central theme that they are interested in and are prepared to take responsibility for.

Once participants have decided on their approach to the core theme, they write their issue on a piece of paper, announce it to the group, pick a session time and place, and post the paper on the wall. As the wall fills up with sessions, the group is then invited to join the sessions that interest them the most and which they can contribute to, then you’re ready to begin!

Everyone joins the problem-solving group they’ve signed up to, record the discussion and if appropriate, findings can then be shared with the rest of the group afterward.

Open Space Technology   #action plan   #idea generation   #problem solving   #issue analysis   #large group   #online   #remote-friendly   Open Space is a methodology for large groups to create their agenda discerning important topics for discussion, suitable for conferences, community gatherings and whole system facilitation

Techniques to identify and analyze problems

Using a problem-solving method to help a team identify and analyze a problem can be a quick and effective addition to any workshop or meeting.

While further actions are always necessary, you can generate momentum and alignment easily, and these activities are a great place to get started.

We’ve put together this list of techniques to help you and your team with problem identification, analysis, and discussion that sets the foundation for developing effective solutions.

Let’s take a look!

Fishbone Analysis

Organizational or team challenges are rarely simple, and it’s important to remember that one problem can be an indication of something that goes deeper and may require further consideration to be solved.

Fishbone Analysis helps groups to dig deeper and understand the origins of a problem. It’s a great example of a root cause analysis method that is simple for everyone on a team to get their head around. 

Participants in this activity are asked to annotate a diagram of a fish, first adding the problem or issue to be worked on at the head of a fish before then brainstorming the root causes of the problem and adding them as bones on the fish. 

Using abstractions such as a diagram of a fish can really help a team break out of their regular thinking and develop a creative approach.

Fishbone Analysis   #problem solving   ##root cause analysis   #decision making   #online facilitation   A process to help identify and understand the origins of problems, issues or observations.

Problem Tree 

Encouraging visual thinking can be an essential part of many strategies. By simply reframing and clarifying problems, a group can move towards developing a problem solving model that works for them. 

In Problem Tree, groups are asked to first brainstorm a list of problems – these can be design problems, team problems or larger business problems – and then organize them into a hierarchy. The hierarchy could be from most important to least important or abstract to practical, though the key thing with problem solving games that involve this aspect is that your group has some way of managing and sorting all the issues that are raised.

Once you have a list of problems that need to be solved and have organized them accordingly, you’re then well-positioned for the next problem solving steps.

Problem tree   #define intentions   #create   #design   #issue analysis   A problem tree is a tool to clarify the hierarchy of problems addressed by the team within a design project; it represents high level problems or related sublevel problems.

SWOT Analysis

Chances are you’ve heard of the SWOT Analysis before. This problem-solving method focuses on identifying strengths, weaknesses, opportunities, and threats is a tried and tested method for both individuals and teams.

Start by creating a desired end state or outcome and bare this in mind – any process solving model is made more effective by knowing what you are moving towards. Create a quadrant made up of the four categories of a SWOT analysis and ask participants to generate ideas based on each of those quadrants.

Once you have those ideas assembled in their quadrants, cluster them together based on their affinity with other ideas. These clusters are then used to facilitate group conversations and move things forward. 

SWOT analysis   #gamestorming   #problem solving   #action   #meeting facilitation   The SWOT Analysis is a long-standing technique of looking at what we have, with respect to the desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next.

Agreement-Certainty Matrix

Not every problem-solving approach is right for every challenge, and deciding on the right method for the challenge at hand is a key part of being an effective team.

The Agreement Certainty matrix helps teams align on the nature of the challenges facing them. By sorting problems from simple to chaotic, your team can understand what methods are suitable for each problem and what they can do to ensure effective results. 

If you are already using Liberating Structures techniques as part of your problem-solving strategy, the Agreement-Certainty Matrix can be an invaluable addition to your process. We’ve found it particularly if you are having issues with recurring problems in your organization and want to go deeper in understanding the root cause. 

Agreement-Certainty Matrix   #issue analysis   #liberating structures   #problem solving   You can help individuals or groups avoid the frequent mistake of trying to solve a problem with methods that are not adapted to the nature of their challenge. The combination of two questions makes it possible to easily sort challenges into four categories: simple, complicated, complex , and chaotic .  A problem is simple when it can be solved reliably with practices that are easy to duplicate.  It is complicated when experts are required to devise a sophisticated solution that will yield the desired results predictably.  A problem is complex when there are several valid ways to proceed but outcomes are not predictable in detail.  Chaotic is when the context is too turbulent to identify a path forward.  A loose analogy may be used to describe these differences: simple is like following a recipe, complicated like sending a rocket to the moon, complex like raising a child, and chaotic is like the game “Pin the Tail on the Donkey.”  The Liberating Structures Matching Matrix in Chapter 5 can be used as the first step to clarify the nature of a challenge and avoid the mismatches between problems and solutions that are frequently at the root of chronic, recurring problems.

Organizing and charting a team’s progress can be important in ensuring its success. SQUID (Sequential Question and Insight Diagram) is a great model that allows a team to effectively switch between giving questions and answers and develop the skills they need to stay on track throughout the process. 

Begin with two different colored sticky notes – one for questions and one for answers – and with your central topic (the head of the squid) on the board. Ask the group to first come up with a series of questions connected to their best guess of how to approach the topic. Ask the group to come up with answers to those questions, fix them to the board and connect them with a line. After some discussion, go back to question mode by responding to the generated answers or other points on the board.

It’s rewarding to see a diagram grow throughout the exercise, and a completed SQUID can provide a visual resource for future effort and as an example for other teams.

SQUID   #gamestorming   #project planning   #issue analysis   #problem solving   When exploring an information space, it’s important for a group to know where they are at any given time. By using SQUID, a group charts out the territory as they go and can navigate accordingly. SQUID stands for Sequential Question and Insight Diagram.

To continue with our nautical theme, Speed Boat is a short and sweet activity that can help a team quickly identify what employees, clients or service users might have a problem with and analyze what might be standing in the way of achieving a solution.

Methods that allow for a group to make observations, have insights and obtain those eureka moments quickly are invaluable when trying to solve complex problems.

In Speed Boat, the approach is to first consider what anchors and challenges might be holding an organization (or boat) back. Bonus points if you are able to identify any sharks in the water and develop ideas that can also deal with competitors!   

Speed Boat   #gamestorming   #problem solving   #action   Speedboat is a short and sweet way to identify what your employees or clients don’t like about your product/service or what’s standing in the way of a desired goal.

The Journalistic Six

Some of the most effective ways of solving problems is by encouraging teams to be more inclusive and diverse in their thinking.

Based on the six key questions journalism students are taught to answer in articles and news stories, The Journalistic Six helps create teams to see the whole picture. By using who, what, when, where, why, and how to facilitate the conversation and encourage creative thinking, your team can make sure that the problem identification and problem analysis stages of the are covered exhaustively and thoughtfully. Reporter’s notebook and dictaphone optional.

The Journalistic Six – Who What When Where Why How   #idea generation   #issue analysis   #problem solving   #online   #creative thinking   #remote-friendly   A questioning method for generating, explaining, investigating ideas.

Individual and group perspectives are incredibly important, but what happens if people are set in their minds and need a change of perspective in order to approach a problem more effectively?

Flip It is a method we love because it is both simple to understand and run, and allows groups to understand how their perspectives and biases are formed. 

Participants in Flip It are first invited to consider concerns, issues, or problems from a perspective of fear and write them on a flip chart. Then, the group is asked to consider those same issues from a perspective of hope and flip their understanding.  

No problem and solution is free from existing bias and by changing perspectives with Flip It, you can then develop a problem solving model quickly and effectively.

Flip It!   #gamestorming   #problem solving   #action   Often, a change in a problem or situation comes simply from a change in our perspectives. Flip It! is a quick game designed to show players that perspectives are made, not born.

LEGO Challenge

Now for an activity that is a little out of the (toy) box. LEGO Serious Play is a facilitation methodology that can be used to improve creative thinking and problem-solving skills. 

The LEGO Challenge includes giving each member of the team an assignment that is hidden from the rest of the group while they create a structure without speaking.

What the LEGO challenge brings to the table is a fun working example of working with stakeholders who might not be on the same page to solve problems. Also, it’s LEGO! Who doesn’t love LEGO! 

LEGO Challenge   #hyperisland   #team   A team-building activity in which groups must work together to build a structure out of LEGO, but each individual has a secret “assignment” which makes the collaborative process more challenging. It emphasizes group communication, leadership dynamics, conflict, cooperation, patience and problem solving strategy.

What, So What, Now What?

If not carefully managed, the problem identification and problem analysis stages of the problem-solving process can actually create more problems and misunderstandings.

The What, So What, Now What? problem-solving activity is designed to help collect insights and move forward while also eliminating the possibility of disagreement when it comes to identifying, clarifying, and analyzing organizational or work problems. 

Facilitation is all about bringing groups together so that might work on a shared goal and the best problem-solving strategies ensure that teams are aligned in purpose, if not initially in opinion or insight.

Throughout the three steps of this game, you give everyone on a team to reflect on a problem by asking what happened, why it is important, and what actions should then be taken. 

This can be a great activity for bringing our individual perceptions about a problem or challenge and contextualizing it in a larger group setting. This is one of the most important problem-solving skills you can bring to your organization.

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Journalists  

Problem analysis can be one of the most important and decisive stages of all problem-solving tools. Sometimes, a team can become bogged down in the details and are unable to move forward.

Journalists is an activity that can avoid a group from getting stuck in the problem identification or problem analysis stages of the process.

In Journalists, the group is invited to draft the front page of a fictional newspaper and figure out what stories deserve to be on the cover and what headlines those stories will have. By reframing how your problems and challenges are approached, you can help a team move productively through the process and be better prepared for the steps to follow.

Journalists   #vision   #big picture   #issue analysis   #remote-friendly   This is an exercise to use when the group gets stuck in details and struggles to see the big picture. Also good for defining a vision.

Problem-solving techniques for brainstorming solutions

Now you have the context and background of the problem you are trying to solving, now comes the time to start ideating and thinking about how you’ll solve the issue.

Here, you’ll want to encourage creative, free thinking and speed. Get as many ideas out as possible and explore different perspectives so you have the raw material for the next step.

Looking at a problem from a new angle can be one of the most effective ways of creating an effective solution. TRIZ is a problem-solving tool that asks the group to consider what they must not do in order to solve a challenge.

By reversing the discussion, new topics and taboo subjects often emerge, allowing the group to think more deeply and create ideas that confront the status quo in a safe and meaningful way. If you’re working on a problem that you’ve tried to solve before, TRIZ is a great problem-solving method to help your team get unblocked.

Making Space with TRIZ   #issue analysis   #liberating structures   #issue resolution   You can clear space for innovation by helping a group let go of what it knows (but rarely admits) limits its success and by inviting creative destruction. TRIZ makes it possible to challenge sacred cows safely and encourages heretical thinking. The question “What must we stop doing to make progress on our deepest purpose?” induces seriously fun yet very courageous conversations. Since laughter often erupts, issues that are otherwise taboo get a chance to be aired and confronted. With creative destruction come opportunities for renewal as local action and innovation rush in to fill the vacuum. Whoosh!

Mindspin  

Brainstorming is part of the bread and butter of the problem-solving process and all problem-solving strategies benefit from getting ideas out and challenging a team to generate solutions quickly. 

With Mindspin, participants are encouraged not only to generate ideas but to do so under time constraints and by slamming down cards and passing them on. By doing multiple rounds, your team can begin with a free generation of possible solutions before moving on to developing those solutions and encouraging further ideation. 

This is one of our favorite problem-solving activities and can be great for keeping the energy up throughout the workshop. Remember the importance of helping people become engaged in the process – energizing problem-solving techniques like Mindspin can help ensure your team stays engaged and happy, even when the problems they’re coming together to solve are complex. 

MindSpin   #teampedia   #idea generation   #problem solving   #action   A fast and loud method to enhance brainstorming within a team. Since this activity has more than round ideas that are repetitive can be ruled out leaving more creative and innovative answers to the challenge.

The Creativity Dice

One of the most useful problem solving skills you can teach your team is of approaching challenges with creativity, flexibility, and openness. Games like The Creativity Dice allow teams to overcome the potential hurdle of too much linear thinking and approach the process with a sense of fun and speed. 

In The Creativity Dice, participants are organized around a topic and roll a dice to determine what they will work on for a period of 3 minutes at a time. They might roll a 3 and work on investigating factual information on the chosen topic. They might roll a 1 and work on identifying the specific goals, standards, or criteria for the session.

Encouraging rapid work and iteration while asking participants to be flexible are great skills to cultivate. Having a stage for idea incubation in this game is also important. Moments of pause can help ensure the ideas that are put forward are the most suitable. 

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Idea and Concept Development

Brainstorming without structure can quickly become chaotic or frustrating. In a problem-solving context, having an ideation framework to follow can help ensure your team is both creative and disciplined.

In this method, you’ll find an idea generation process that encourages your group to brainstorm effectively before developing their ideas and begin clustering them together. By using concepts such as Yes and…, more is more and postponing judgement, you can create the ideal conditions for brainstorming with ease.

Idea & Concept Development   #hyperisland   #innovation   #idea generation   Ideation and Concept Development is a process for groups to work creatively and collaboratively to generate creative ideas. It’s a general approach that can be adapted and customized to suit many different scenarios. It includes basic principles for idea generation and several steps for groups to work with. It also includes steps for idea selection and development.

Problem-solving techniques for developing and refining solutions 

The success of any problem-solving process can be measured by the solutions it produces. After you’ve defined the issue, explored existing ideas, and ideated, it’s time to develop and refine your ideas in order to bring them closer to a solution that actually solves the problem.

Use these problem-solving techniques when you want to help your team think through their ideas and refine them as part of your problem solving process.

Improved Solutions

After a team has successfully identified a problem and come up with a few solutions, it can be tempting to call the work of the problem-solving process complete. That said, the first solution is not necessarily the best, and by including a further review and reflection activity into your problem-solving model, you can ensure your group reaches the best possible result. 

One of a number of problem-solving games from Thiagi Group, Improved Solutions helps you go the extra mile and develop suggested solutions with close consideration and peer review. By supporting the discussion of several problems at once and by shifting team roles throughout, this problem-solving technique is a dynamic way of finding the best solution. 

Improved Solutions   #creativity   #thiagi   #problem solving   #action   #team   You can improve any solution by objectively reviewing its strengths and weaknesses and making suitable adjustments. In this creativity framegame, you improve the solutions to several problems. To maintain objective detachment, you deal with a different problem during each of six rounds and assume different roles (problem owner, consultant, basher, booster, enhancer, and evaluator) during each round. At the conclusion of the activity, each player ends up with two solutions to her problem.

Four Step Sketch

Creative thinking and visual ideation does not need to be confined to the opening stages of your problem-solving strategies. Exercises that include sketching and prototyping on paper can be effective at the solution finding and development stage of the process, and can be great for keeping a team engaged. 

By going from simple notes to a crazy 8s round that involves rapidly sketching 8 variations on their ideas before then producing a final solution sketch, the group is able to iterate quickly and visually. Problem-solving techniques like Four-Step Sketch are great if you have a group of different thinkers and want to change things up from a more textual or discussion-based approach.

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Ensuring that everyone in a group is able to contribute to a discussion is vital during any problem solving process. Not only does this ensure all bases are covered, but its then easier to get buy-in and accountability when people have been able to contribute to the process.

1-2-4-All is a tried and tested facilitation technique where participants are asked to first brainstorm on a topic on their own. Next, they discuss and share ideas in a pair before moving into a small group. Those groups are then asked to present the best idea from their discussion to the rest of the team.

This method can be used in many different contexts effectively, though I find it particularly shines in the idea development stage of the process. Giving each participant time to concretize their ideas and develop them in progressively larger groups can create a great space for both innovation and psychological safety.

1-2-4-All   #idea generation   #liberating structures   #issue analysis   With this facilitation technique you can immediately include everyone regardless of how large the group is. You can generate better ideas and more of them faster than ever before. You can tap the know-how and imagination that is distributed widely in places not known in advance. Open, generative conversation unfolds. Ideas and solutions are sifted in rapid fashion. Most importantly, participants own the ideas, so follow-up and implementation is simplified. No buy-in strategies needed! Simple and elegant!

15% Solutions

Some problems are simpler than others and with the right problem-solving activities, you can empower people to take immediate actions that can help create organizational change. 

Part of the liberating structures toolkit, 15% solutions is a problem-solving technique that focuses on finding and implementing solutions quickly. A process of iterating and making small changes quickly can help generate momentum and an appetite for solving complex problems.

Problem-solving strategies can live and die on whether people are onboard. Getting some quick wins is a great way of getting people behind the process.   

It can be extremely empowering for a team to realize that problem-solving techniques can be deployed quickly and easily and delineate between things they can positively impact and those things they cannot change. 

15% Solutions   #action   #liberating structures   #remote-friendly   You can reveal the actions, however small, that everyone can do immediately. At a minimum, these will create momentum, and that may make a BIG difference.  15% Solutions show that there is no reason to wait around, feel powerless, or fearful. They help people pick it up a level. They get individuals and the group to focus on what is within their discretion instead of what they cannot change.  With a very simple question, you can flip the conversation to what can be done and find solutions to big problems that are often distributed widely in places not known in advance. Shifting a few grains of sand may trigger a landslide and change the whole landscape.

Problem-solving techniques for making decisions and planning

After your group is happy with the possible solutions you’ve developed, now comes the time to choose which to implement. There’s more than one way to make a decision and the best option is often dependant on the needs and set-up of your group.

Sometimes, it’s the case that you’ll want to vote as a group on what is likely to be the most impactful solution. Other times, it might be down to a decision maker or major stakeholder to make the final decision. Whatever your process, here’s some techniques you can use to help you make a decision during your problem solving process.

How-Now-Wow Matrix

The problem-solving process is often creative, as complex problems usually require a change of thinking and creative response in order to find the best solutions. While it’s common for the first stages to encourage creative thinking, groups can often gravitate to familiar solutions when it comes to the end of the process. 

When selecting solutions, you don’t want to lose your creative energy! The How-Now-Wow Matrix from Gamestorming is a great problem-solving activity that enables a group to stay creative and think out of the box when it comes to selecting the right solution for a given problem.

Problem-solving techniques that encourage creative thinking and the ideation and selection of new solutions can be the most effective in organisational change. Give the How-Now-Wow Matrix a go, and not just for how pleasant it is to say out loud. 

How-Now-Wow Matrix   #gamestorming   #idea generation   #remote-friendly   When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’. The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

Impact and Effort Matrix

All problem-solving techniques hope to not only find solutions to a given problem or challenge but to find the best solution. When it comes to finding a solution, groups are invited to put on their decision-making hats and really think about how a proposed idea would work in practice. 

The Impact and Effort Matrix is one of the problem-solving techniques that fall into this camp, empowering participants to first generate ideas and then categorize them into a 2×2 matrix based on impact and effort.

Activities that invite critical thinking while remaining simple are invaluable. Use the Impact and Effort Matrix to move from ideation and towards evaluating potential solutions before then committing to them. 

Impact and Effort Matrix   #gamestorming   #decision making   #action   #remote-friendly   In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.

If you’ve followed each of the problem-solving steps with your group successfully, you should move towards the end of your process with heaps of possible solutions developed with a specific problem in mind. But how do you help a group go from ideation to putting a solution into action? 

Dotmocracy – or Dot Voting -is a tried and tested method of helping a team in the problem-solving process make decisions and put actions in place with a degree of oversight and consensus. 

One of the problem-solving techniques that should be in every facilitator’s toolbox, Dot Voting is fast and effective and can help identify the most popular and best solutions and help bring a group to a decision effectively. 

Dotmocracy   #action   #decision making   #group prioritization   #hyperisland   #remote-friendly   Dotmocracy is a simple method for group prioritization or decision-making. It is not an activity on its own, but a method to use in processes where prioritization or decision-making is the aim. The method supports a group to quickly see which options are most popular or relevant. The options or ideas are written on post-its and stuck up on a wall for the whole group to see. Each person votes for the options they think are the strongest, and that information is used to inform a decision.

Straddling the gap between decision making and planning, MoSCoW is a simple and effective method that allows a group team to easily prioritize a set of possible options.

Use this method in a problem solving process by collecting and summarizing all your possible solutions and then categorize them into 4 sections: “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”.

This method is particularly useful when its less about choosing one possible solution and more about prioritorizing which to do first and which may not fit in the scope of your project. In my experience, complex challenges often require multiple small fixes, and this method can be a great way to move from a pile of things you’d all like to do to a structured plan.

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

When it comes to managing the rollout of a solution, clarity and accountability are key factors in ensuring the success of the project. The RAACI chart is a simple but effective model for setting roles and responsibilities as part of a planning session.

Start by listing each person involved in the project and put them into the following groups in order to make it clear who is responsible for what during the rollout of your solution.

• Responsibility  (Which person and/or team will be taking action?)
• Authority  (At what “point” must the responsible person check in before going further?)
• Accountability  (Who must the responsible person check in with?)
• Consultation  (Who must be consulted by the responsible person before decisions are made?)
• Information  (Who must be informed of decisions, once made?)

Ensure this information is easily accessible and use it to inform who does what and who is looped into discussions and kept up to date.

RAACI   #roles and responsibility   #teamwork   #project management   Clarifying roles and responsibilities, levels of autonomy/latitude in decision making, and levels of engagement among diverse stakeholders.

Problem-solving warm-up activities

All facilitators know that warm-ups and icebreakers are useful for any workshop or group process. Problem-solving workshops are no different.

Use these problem-solving techniques to warm up a group and prepare them for the rest of the process. Activating your group by tapping into some of the top problem-solving skills can be one of the best ways to see great outcomes from your session.

Check-in / Check-out

Solid processes are planned from beginning to end, and the best facilitators know that setting the tone and establishing a safe, open environment can be integral to a successful problem-solving process. Check-in / Check-out is a great way to begin and/or bookend a problem-solving workshop. Checking in to a session emphasizes that everyone will be seen, heard, and expected to contribute. 

If you are running a series of meetings, setting a consistent pattern of checking in and checking out can really help your team get into a groove. We recommend this opening-closing activity for small to medium-sized groups though it can work with large groups if they’re disciplined!

Check-in / Check-out   #team   #opening   #closing   #hyperisland   #remote-friendly   Either checking-in or checking-out is a simple way for a team to open or close a process, symbolically and in a collaborative way. Checking-in/out invites each member in a group to be present, seen and heard, and to express a reflection or a feeling. Checking-in emphasizes presence, focus and group commitment; checking-out emphasizes reflection and symbolic closure.

Doodling Together  

Thinking creatively and not being afraid to make suggestions are important problem-solving skills for any group or team, and warming up by encouraging these behaviors is a great way to start. 

Doodling Together is one of our favorite creative ice breaker games – it’s quick, effective, and fun and can make all following problem-solving steps easier by encouraging a group to collaborate visually. By passing cards and adding additional items as they go, the workshop group gets into a groove of co-creation and idea development that is crucial to finding solutions to problems. 

Doodling Together   #collaboration   #creativity   #teamwork   #fun   #team   #visual methods   #energiser   #icebreaker   #remote-friendly   Create wild, weird and often funny postcards together & establish a group’s creative confidence.

Show and Tell

You might remember some version of Show and Tell from being a kid in school and it’s a great problem-solving activity to kick off a session.

Asking participants to prepare a little something before a workshop by bringing an object for show and tell can help them warm up before the session has even begun! Games that include a physical object can also help encourage early engagement before moving onto more big-picture thinking.

By asking your participants to tell stories about why they chose to bring a particular item to the group, you can help teams see things from new perspectives and see both differences and similarities in the way they approach a topic. Great groundwork for approaching a problem-solving process as a team! 

Show and Tell   #gamestorming   #action   #opening   #meeting facilitation   Show and Tell taps into the power of metaphors to reveal players’ underlying assumptions and associations around a topic The aim of the game is to get a deeper understanding of stakeholders’ perspectives on anything—a new project, an organizational restructuring, a shift in the company’s vision or team dynamic.

Constellations

Who doesn’t love stars? Constellations is a great warm-up activity for any workshop as it gets people up off their feet, energized, and ready to engage in new ways with established topics. It’s also great for showing existing beliefs, biases, and patterns that can come into play as part of your session.

Using warm-up games that help build trust and connection while also allowing for non-verbal responses can be great for easing people into the problem-solving process and encouraging engagement from everyone in the group. Constellations is great in large spaces that allow for movement and is definitely a practical exercise to allow the group to see patterns that are otherwise invisible. 

Constellations   #trust   #connection   #opening   #coaching   #patterns   #system   Individuals express their response to a statement or idea by standing closer or further from a central object. Used with teams to reveal system, hidden patterns, perspectives.

Draw a Tree

Problem-solving games that help raise group awareness through a central, unifying metaphor can be effective ways to warm-up a group in any problem-solving model.

Draw a Tree is a simple warm-up activity you can use in any group and which can provide a quick jolt of energy. Start by asking your participants to draw a tree in just 45 seconds – they can choose whether it will be abstract or realistic. 

Once the timer is up, ask the group how many people included the roots of the tree and use this as a means to discuss how we can ignore important parts of any system simply because they are not visible.

All problem-solving strategies are made more effective by thinking of problems critically and by exposing things that may not normally come to light. Warm-up games like Draw a Tree are great in that they quickly demonstrate some key problem-solving skills in an accessible and effective way.

Draw a Tree   #thiagi   #opening   #perspectives   #remote-friendly   With this game you can raise awarness about being more mindful, and aware of the environment we live in.

Closing activities for a problem-solving process

Each step of the problem-solving workshop benefits from an intelligent deployment of activities, games, and techniques. Bringing your session to an effective close helps ensure that solutions are followed through on and that you also celebrate what has been achieved.

Here are some problem-solving activities you can use to effectively close a workshop or meeting and ensure the great work you’ve done can continue afterward.

One Breath Feedback

Maintaining attention and focus during the closing stages of a problem-solving workshop can be tricky and so being concise when giving feedback can be important. It’s easy to incur “death by feedback” should some team members go on for too long sharing their perspectives in a quick feedback round. 

One Breath Feedback is a great closing activity for workshops. You give everyone an opportunity to provide feedback on what they’ve done but only in the space of a single breath. This keeps feedback short and to the point and means that everyone is encouraged to provide the most important piece of feedback to them. 

One breath feedback   #closing   #feedback   #action   This is a feedback round in just one breath that excels in maintaining attention: each participants is able to speak during just one breath … for most people that’s around 20 to 25 seconds … unless of course you’ve been a deep sea diver in which case you’ll be able to do it for longer.

Who What When Matrix 

Matrices feature as part of many effective problem-solving strategies and with good reason. They are easily recognizable, simple to use, and generate results.

The Who What When Matrix is a great tool to use when closing your problem-solving session by attributing a who, what and when to the actions and solutions you have decided upon. The resulting matrix is a simple, easy-to-follow way of ensuring your team can move forward. 

Great solutions can’t be enacted without action and ownership. Your problem-solving process should include a stage for allocating tasks to individuals or teams and creating a realistic timeframe for those solutions to be implemented or checked out. Use this method to keep the solution implementation process clear and simple for all involved. 

Who/What/When Matrix   #gamestorming   #action   #project planning   With Who/What/When matrix, you can connect people with clear actions they have defined and have committed to.

Response cards

Group discussion can comprise the bulk of most problem-solving activities and by the end of the process, you might find that your team is talked out! 

Providing a means for your team to give feedback with short written notes can ensure everyone is head and can contribute without the need to stand up and talk. Depending on the needs of the group, giving an alternative can help ensure everyone can contribute to your problem-solving model in the way that makes the most sense for them.

Response Cards is a great way to close a workshop if you are looking for a gentle warm-down and want to get some swift discussion around some of the feedback that is raised. 

Response Cards   #debriefing   #closing   #structured sharing   #questions and answers   #thiagi   #action   It can be hard to involve everyone during a closing of a session. Some might stay in the background or get unheard because of louder participants. However, with the use of Response Cards, everyone will be involved in providing feedback or clarify questions at the end of a session.

Tips for effective problem solving

Problem-solving activities are only one part of the puzzle. While a great method can help unlock your team’s ability to solve problems, without a thoughtful approach and strong facilitation the solutions may not be fit for purpose.

Let’s take a look at some problem-solving tips you can apply to any process to help it be a success!

Clearly define the problem

Jumping straight to solutions can be tempting, though without first clearly articulating a problem, the solution might not be the right one. Many of the problem-solving activities below include sections where the problem is explored and clearly defined before moving on.

This is a vital part of the problem-solving process and taking the time to fully define an issue can save time and effort later. A clear definition helps identify irrelevant information and it also ensures that your team sets off on the right track.

Don’t jump to conclusions

It’s easy for groups to exhibit cognitive bias or have preconceived ideas about both problems and potential solutions. Be sure to back up any problem statements or potential solutions with facts, research, and adequate forethought.

The best techniques ask participants to be methodical and challenge preconceived notions. Make sure you give the group enough time and space to collect relevant information and consider the problem in a new way. By approaching the process with a clear, rational mindset, you’ll often find that better solutions are more forthcoming.  

Try different approaches  

Problems come in all shapes and sizes and so too should the methods you use to solve them. If you find that one approach isn’t yielding results and your team isn’t finding different solutions, try mixing it up. You’ll be surprised at how using a new creative activity can unblock your team and generate great solutions.

Don’t take it personally 

Depending on the nature of your team or organizational problems, it’s easy for conversations to get heated. While it’s good for participants to be engaged in the discussions, ensure that emotions don’t run too high and that blame isn’t thrown around while finding solutions.

You’re all in it together, and even if your team or area is seeing problems, that isn’t necessarily a disparagement of you personally. Using facilitation skills to manage group dynamics is one effective method of helping conversations be more constructive.

Get the right people in the room

Your problem-solving method is often only as effective as the group using it. Getting the right people on the job and managing the number of people present is important too!

If the group is too small, you may not get enough different perspectives to effectively solve a problem. If the group is too large, you can go round and round during the ideation stages.

Creating the right group makeup is also important in ensuring you have the necessary expertise and skillset to both identify and follow up on potential solutions. Carefully consider who to include at each stage to help ensure your problem-solving method is followed and positioned for success.

Create psychologically safe spaces for discussion

Identifying a problem accurately also requires that all members of a group are able to contribute their views in an open and safe manner.

It can be tough for people to stand up and contribute if the problems or challenges are emotive or personal in nature. Try and create a psychologically safe space for these kinds of discussions and where possible, create regular opportunities for challenges to be brought up organically.

Document everything

The best solutions can take refinement, iteration, and reflection to come out. Get into a habit of documenting your process in order to keep all the learnings from the session and to allow ideas to mature and develop. Many of the methods below involve the creation of documents or shared resources. Be sure to keep and share these so everyone can benefit from the work done!

Bring a facilitator 

Facilitation is all about making group processes easier. With a subject as potentially emotive and important as problem-solving, having an impartial third party in the form of a facilitator can make all the difference in finding great solutions and keeping the process moving. Consider bringing a facilitator to your problem-solving session to get better results and generate meaningful solutions!

Develop your problem-solving skills

It takes time and practice to be an effective problem solver. While some roles or participants might more naturally gravitate towards problem-solving, it can take development and planning to help everyone create better solutions.

You might develop a training program, run a problem-solving workshop or simply ask your team to practice using the techniques below. Check out our post on problem-solving skills to see how you and your group can develop the right mental process and be more resilient to issues too!

Design a great agenda

Workshops are a great format for solving problems. With the right approach, you can focus a group and help them find the solutions to their own problems. But designing a process can be time-consuming and finding the right activities can be difficult.

Check out our workshop planning guide to level-up your agenda design and start running more effective workshops. Need inspiration? Check out templates designed by expert facilitators to help you kickstart your process!

Save time and effort creating an effective problem solving process

A structured problem solving process is a surefire way of solving tough problems, discovering creative solutions and driving organizational change. But how can you design for successful outcomes?

With SessionLab, it’s easy to design engaging workshops that deliver results. Drag, drop and reorder blocks  to build your agenda. When you make changes or update your agenda, your session  timing   adjusts automatically , saving you time on manual adjustments.

Collaborating with stakeholders or clients? Share your agenda with a single click and collaborate in real-time. No more sending documents back and forth over email.

Explore  how to use SessionLab  to design effective problem solving workshops or  watch this five minute video  to see the planner in action!

Over to you

The problem-solving process can often be as complicated and multifaceted as the problems they are set-up to solve. With the right problem-solving techniques and a mix of exercises designed to guide discussion and generate purposeful ideas, we hope we’ve given you the tools to find the best solutions as simply and easily as possible.

Is there a problem-solving technique that you are missing here? Do you have a favorite activity or method you use when facilitating? Let us know in the comments below, we’d love to hear from you! 

thank you very much for these excellent techniques

Certainly wonderful article, very detailed. Shared!

Your list of techniques for problem solving can be helpfully extended by adding TRIZ to the list of techniques. TRIZ has 40 problem solving techniques derived from methods inventros and patent holders used to get new patents. About 10-12 are general approaches. many organization sponsor classes in TRIZ that are used to solve business problems or general organiztational problems. You can take a look at TRIZ and dwonload a free internet booklet to see if you feel it shound be included per your selection process.

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7 Module 7: Thinking, Reasoning, and Problem-Solving

This module is about how a solid working knowledge of psychological principles can help you to think more effectively, so you can succeed in school and life. You might be inclined to believe that—because you have been thinking for as long as you can remember, because you are able to figure out the solution to many problems, because you feel capable of using logic to argue a point, because you can evaluate whether the things you read and hear make sense—you do not need any special training in thinking. But this, of course, is one of the key barriers to helping people think better. If you do not believe that there is anything wrong, why try to fix it?

The human brain is indeed a remarkable thinking machine, capable of amazing, complex, creative, logical thoughts. Why, then, are we telling you that you need to learn how to think? Mainly because one major lesson from cognitive psychology is that these capabilities of the human brain are relatively infrequently realized. Many psychologists believe that people are essentially “cognitive misers.” It is not that we are lazy, but that we have a tendency to expend the least amount of mental effort necessary. Although you may not realize it, it actually takes a great deal of energy to think. Careful, deliberative reasoning and critical thinking are very difficult. Because we seem to be successful without going to the trouble of using these skills well, it feels unnecessary to develop them. As you shall see, however, there are many pitfalls in the cognitive processes described in this module. When people do not devote extra effort to learning and improving reasoning, problem solving, and critical thinking skills, they make many errors.

As is true for memory, if you develop the cognitive skills presented in this module, you will be more successful in school. It is important that you realize, however, that these skills will help you far beyond school, even more so than a good memory will. Although it is somewhat useful to have a good memory, ten years from now no potential employer will care how many questions you got right on multiple choice exams during college. All of them will, however, recognize whether you are a logical, analytical, critical thinker. With these thinking skills, you will be an effective, persuasive communicator and an excellent problem solver.

The module begins by describing different kinds of thought and knowledge, especially conceptual knowledge and critical thinking. An understanding of these differences will be valuable as you progress through school and encounter different assignments that require you to tap into different kinds of knowledge. The second section covers deductive and inductive reasoning, which are processes we use to construct and evaluate strong arguments. They are essential skills to have whenever you are trying to persuade someone (including yourself) of some point, or to respond to someone’s efforts to persuade you. The module ends with a section about problem solving. A solid understanding of the key processes involved in problem solving will help you to handle many daily challenges.

7.1. Different kinds of thought

7.2. Reasoning and Judgment

7.3. Problem Solving

READING WITH PURPOSE

Remember and understand.

By reading and studying Module 7, you should be able to remember and describe:

• Concepts and inferences (7.1)
• Procedural knowledge (7.1)
• Metacognition (7.1)
• Characteristics of critical thinking:  skepticism; identify biases, distortions, omissions, and assumptions; reasoning and problem solving skills  (7.1)
• Reasoning:  deductive reasoning, deductively valid argument, inductive reasoning, inductively strong argument, availability heuristic, representativeness heuristic  (7.2)
• Fixation:  functional fixedness, mental set  (7.3)
• Algorithms, heuristics, and the role of confirmation bias (7.3)
• Effective problem solving sequence (7.3)

By reading and thinking about how the concepts in Module 6 apply to real life, you should be able to:

• Identify which type of knowledge a piece of information is (7.1)
• Recognize examples of deductive and inductive reasoning (7.2)
• Recognize judgments that have probably been influenced by the availability heuristic (7.2)
• Recognize examples of problem solving heuristics and algorithms (7.3)

Analyze, Evaluate, and Create

By reading and thinking about Module 6, participating in classroom activities, and completing out-of-class assignments, you should be able to:

• Use the principles of critical thinking to evaluate information (7.1)
• Explain whether examples of reasoning arguments are deductively valid or inductively strong (7.2)
• Outline how you could try to solve a problem from your life using the effective problem solving sequence (7.3)

7.1. Different kinds of thought and knowledge

• Take a few minutes to write down everything that you know about dogs.
• Do you believe that:
• Psychic ability exists?
• Hypnosis is an altered state of consciousness?
• Magnet therapy is effective for relieving pain?
• Aerobic exercise is an effective treatment for depression?
• UFO’s from outer space have visited earth?

On what do you base your belief or disbelief for the questions above?

Of course, we all know what is meant by the words  think  and  knowledge . You probably also realize that they are not unitary concepts; there are different kinds of thought and knowledge. In this section, let us look at some of these differences. If you are familiar with these different kinds of thought and pay attention to them in your classes, it will help you to focus on the right goals, learn more effectively, and succeed in school. Different assignments and requirements in school call on you to use different kinds of knowledge or thought, so it will be very helpful for you to learn to recognize them (Anderson, et al. 2001).

Factual and conceptual knowledge

Module 5 introduced the idea of declarative memory, which is composed of facts and episodes. If you have ever played a trivia game or watched Jeopardy on TV, you realize that the human brain is able to hold an extraordinary number of facts. Likewise, you realize that each of us has an enormous store of episodes, essentially facts about events that happened in our own lives. It may be difficult to keep that in mind when we are struggling to retrieve one of those facts while taking an exam, however. Part of the problem is that, in contradiction to the advice from Module 5, many students continue to try to memorize course material as a series of unrelated facts (picture a history student simply trying to memorize history as a set of unrelated dates without any coherent story tying them together). Facts in the real world are not random and unorganized, however. It is the way that they are organized that constitutes a second key kind of knowledge, conceptual.

Concepts are nothing more than our mental representations of categories of things in the world. For example, think about dogs. When you do this, you might remember specific facts about dogs, such as they have fur and they bark. You may also recall dogs that you have encountered and picture them in your mind. All of this information (and more) makes up your concept of dog. You can have concepts of simple categories (e.g., triangle), complex categories (e.g., small dogs that sleep all day, eat out of the garbage, and bark at leaves), kinds of people (e.g., psychology professors), events (e.g., birthday parties), and abstract ideas (e.g., justice). Gregory Murphy (2002) refers to concepts as the “glue that holds our mental life together” (p. 1). Very simply, summarizing the world by using concepts is one of the most important cognitive tasks that we do. Our conceptual knowledge  is  our knowledge about the world. Individual concepts are related to each other to form a rich interconnected network of knowledge. For example, think about how the following concepts might be related to each other: dog, pet, play, Frisbee, chew toy, shoe. Or, of more obvious use to you now, how these concepts are related: working memory, long-term memory, declarative memory, procedural memory, and rehearsal? Because our minds have a natural tendency to organize information conceptually, when students try to remember course material as isolated facts, they are working against their strengths.

One last important point about concepts is that they allow you to instantly know a great deal of information about something. For example, if someone hands you a small red object and says, “here is an apple,” they do not have to tell you, “it is something you can eat.” You already know that you can eat it because it is true by virtue of the fact that the object is an apple; this is called drawing an  inference , assuming that something is true on the basis of your previous knowledge (for example, of category membership or of how the world works) or logical reasoning.

Procedural knowledge

Physical skills, such as tying your shoes, doing a cartwheel, and driving a car (or doing all three at the same time, but don’t try this at home) are certainly a kind of knowledge. They are procedural knowledge, the same idea as procedural memory that you saw in Module 5. Mental skills, such as reading, debating, and planning a psychology experiment, are procedural knowledge, as well. In short, procedural knowledge is the knowledge how to do something (Cohen & Eichenbaum, 1993).

Metacognitive knowledge

Floyd used to think that he had a great memory. Now, he has a better memory. Why? Because he finally realized that his memory was not as great as he once thought it was. Because Floyd eventually learned that he often forgets where he put things, he finally developed the habit of putting things in the same place. (Unfortunately, he did not learn this lesson before losing at least 5 watches and a wedding ring.) Because he finally realized that he often forgets to do things, he finally started using the To Do list app on his phone. And so on. Floyd’s insights about the real limitations of his memory have allowed him to remember things that he used to forget.

All of us have knowledge about the way our own minds work. You may know that you have a good memory for people’s names and a poor memory for math formulas. Someone else might realize that they have difficulty remembering to do things, like stopping at the store on the way home. Others still know that they tend to overlook details. This knowledge about our own thinking is actually quite important; it is called metacognitive knowledge, or  metacognition . Like other kinds of thinking skills, it is subject to error. For example, in unpublished research, one of the authors surveyed about 120 General Psychology students on the first day of the term. Among other questions, the students were asked them to predict their grade in the class and report their current Grade Point Average. Two-thirds of the students predicted that their grade in the course would be higher than their GPA. (The reality is that at our college, students tend to earn lower grades in psychology than their overall GPA.) Another example: Students routinely report that they thought they had done well on an exam, only to discover, to their dismay, that they were wrong (more on that important problem in a moment). Both errors reveal a breakdown in metacognition.

The Dunning-Kruger Effect

In general, most college students probably do not study enough. For example, using data from the National Survey of Student Engagement, Fosnacht, McCormack, and Lerma (2018) reported that first-year students at 4-year colleges in the U.S. averaged less than 14 hours per week preparing for classes. The typical suggestion is that you should spend two hours outside of class for every hour in class, or 24 – 30 hours per week for a full-time student. Clearly, students in general are nowhere near that recommended mark. Many observers, including some faculty, believe that this shortfall is a result of students being too busy or lazy. Now, it may be true that many students are too busy, with work and family obligations, for example. Others, are not particularly motivated in school, and therefore might correctly be labeled lazy. A third possible explanation, however, is that some students might not think they need to spend this much time. And this is a matter of metacognition. Consider the scenario that we mentioned above, students thinking they had done well on an exam only to discover that they did not. Justin Kruger and David Dunning examined scenarios very much like this in 1999. Kruger and Dunning gave research participants tests measuring humor, logic, and grammar. Then, they asked the participants to assess their own abilities and test performance in these areas. They found that participants in general tended to overestimate their abilities, already a problem with metacognition. Importantly, the participants who scored the lowest overestimated their abilities the most. Specifically, students who scored in the bottom quarter (averaging in the 12th percentile) thought they had scored in the 62nd percentile. This has become known as the  Dunning-Kruger effect . Many individual faculty members have replicated these results with their own student on their course exams, including the authors of this book. Think about it. Some students who just took an exam and performed poorly believe that they did well before seeing their score. It seems very likely that these are the very same students who stopped studying the night before because they thought they were “done.” Quite simply, it is not just that they did not know the material. They did not know that they did not know the material. That is poor metacognition.

In order to develop good metacognitive skills, you should continually monitor your thinking and seek frequent feedback on the accuracy of your thinking (Medina, Castleberry, & Persky 2017). For example, in classes get in the habit of predicting your exam grades. As soon as possible after taking an exam, try to find out which questions you missed and try to figure out why. If you do this soon enough, you may be able to recall the way it felt when you originally answered the question. Did you feel confident that you had answered the question correctly? Then you have just discovered an opportunity to improve your metacognition. Be on the lookout for that feeling and respond with caution.

concept :  a mental representation of a category of things in the world

Dunning-Kruger effect : individuals who are less competent tend to overestimate their abilities more than individuals who are more competent do

inference : an assumption about the truth of something that is not stated. Inferences come from our prior knowledge and experience, and from logical reasoning

metacognition :  knowledge about one’s own cognitive processes; thinking about your thinking

Critical thinking

One particular kind of knowledge or thinking skill that is related to metacognition is  critical thinking (Chew, 2020). You may have noticed that critical thinking is an objective in many college courses, and thus it could be a legitimate topic to cover in nearly any college course. It is particularly appropriate in psychology, however. As the science of (behavior and) mental processes, psychology is obviously well suited to be the discipline through which you should be introduced to this important way of thinking.

More importantly, there is a particular need to use critical thinking in psychology. We are all, in a way, experts in human behavior and mental processes, having engaged in them literally since birth. Thus, perhaps more than in any other class, students typically approach psychology with very clear ideas and opinions about its subject matter. That is, students already “know” a lot about psychology. The problem is, “it ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so” (Ward, quoted in Gilovich 1991). Indeed, many of students’ preconceptions about psychology are just plain wrong. Randolph Smith (2002) wrote a book about critical thinking in psychology called  Challenging Your Preconceptions,  highlighting this fact. On the other hand, many of students’ preconceptions about psychology are just plain right! But wait, how do you know which of your preconceptions are right and which are wrong? And when you come across a research finding or theory in this class that contradicts your preconceptions, what will you do? Will you stick to your original idea, discounting the information from the class? Will you immediately change your mind? Critical thinking can help us sort through this confusing mess.

But what is critical thinking? The goal of critical thinking is simple to state (but extraordinarily difficult to achieve): it is to be right, to draw the correct conclusions, to believe in things that are true and to disbelieve things that are false. We will provide two definitions of critical thinking (or, if you like, one large definition with two distinct parts). First, a more conceptual one: Critical thinking is thinking like a scientist in your everyday life (Schmaltz, Jansen, & Wenckowski, 2017).  Our second definition is more operational; it is simply a list of skills that are essential to be a critical thinker. Critical thinking entails solid reasoning and problem solving skills; skepticism; and an ability to identify biases, distortions, omissions, and assumptions. Excellent deductive and inductive reasoning, and problem solving skills contribute to critical thinking. So, you can consider the subject matter of sections 7.2 and 7.3 to be part of critical thinking. Because we will be devoting considerable time to these concepts in the rest of the module, let us begin with a discussion about the other aspects of critical thinking.

Let’s address that first part of the definition. Scientists form hypotheses, or predictions about some possible future observations. Then, they collect data, or information (think of this as making those future observations). They do their best to make unbiased observations using reliable techniques that have been verified by others. Then, and only then, they draw a conclusion about what those observations mean. Oh, and do not forget the most important part. “Conclusion” is probably not the most appropriate word because this conclusion is only tentative. A scientist is always prepared that someone else might come along and produce new observations that would require a new conclusion be drawn. Wow! If you like to be right, you could do a lot worse than using a process like this.

A Critical Thinker’s Toolkit 

Now for the second part of the definition. Good critical thinkers (and scientists) rely on a variety of tools to evaluate information. Perhaps the most recognizable tool for critical thinking is  skepticism (and this term provides the clearest link to the thinking like a scientist definition, as you are about to see). Some people intend it as an insult when they call someone a skeptic. But if someone calls you a skeptic, if they are using the term correctly, you should consider it a great compliment. Simply put, skepticism is a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided. People from Missouri should recognize this principle, as Missouri is known as the Show-Me State. As a skeptic, you are not inclined to believe something just because someone said so, because someone else believes it, or because it sounds reasonable. You must be persuaded by high quality evidence.

Of course, if that evidence is produced, you have a responsibility as a skeptic to change your belief. Failure to change a belief in the face of good evidence is not skepticism; skepticism has open mindedness at its core. M. Neil Browne and Stuart Keeley (2018) use the term weak sense critical thinking to describe critical thinking behaviors that are used only to strengthen a prior belief. Strong sense critical thinking, on the other hand, has as its goal reaching the best conclusion. Sometimes that means strengthening your prior belief, but sometimes it means changing your belief to accommodate the better evidence.

Many times, a failure to think critically or weak sense critical thinking is related to a  bias , an inclination, tendency, leaning, or prejudice. Everybody has biases, but many people are unaware of them. Awareness of your own biases gives you the opportunity to control or counteract them. Unfortunately, however, many people are happy to let their biases creep into their attempts to persuade others; indeed, it is a key part of their persuasive strategy. To see how these biases influence messages, just look at the different descriptions and explanations of the same events given by people of different ages or income brackets, or conservative versus liberal commentators, or by commentators from different parts of the world. Of course, to be successful, these people who are consciously using their biases must disguise them. Even undisguised biases can be difficult to identify, so disguised ones can be nearly impossible.

Here are some common sources of biases:

• Personal values and beliefs.  Some people believe that human beings are basically driven to seek power and that they are typically in competition with one another over scarce resources. These beliefs are similar to the world-view that political scientists call “realism.” Other people believe that human beings prefer to cooperate and that, given the chance, they will do so. These beliefs are similar to the world-view known as “idealism.” For many people, these deeply held beliefs can influence, or bias, their interpretations of such wide ranging situations as the behavior of nations and their leaders or the behavior of the driver in the car ahead of you. For example, if your worldview is that people are typically in competition and someone cuts you off on the highway, you may assume that the driver did it purposely to get ahead of you. Other types of beliefs about the way the world is or the way the world should be, for example, political beliefs, can similarly become a significant source of bias.
• Racism, sexism, ageism and other forms of prejudice and bigotry.  These are, sadly, a common source of bias in many people. They are essentially a special kind of “belief about the way the world is.” These beliefs—for example, that women do not make effective leaders—lead people to ignore contradictory evidence (examples of effective women leaders, or research that disputes the belief) and to interpret ambiguous evidence in a way consistent with the belief.
• Self-interest.  When particular people benefit from things turning out a certain way, they can sometimes be very susceptible to letting that interest bias them. For example, a company that will earn a profit if they sell their product may have a bias in the way that they give information about their product. A union that will benefit if its members get a generous contract might have a bias in the way it presents information about salaries at competing organizations. (Note that our inclusion of examples describing both companies and unions is an explicit attempt to control for our own personal biases). Home buyers are often dismayed to discover that they purchased their dream house from someone whose self-interest led them to lie about flooding problems in the basement or back yard. This principle, the biasing power of self-interest, is likely what led to the famous phrase  Caveat Emptor  (let the buyer beware) .  

Knowing that these types of biases exist will help you evaluate evidence more critically. Do not forget, though, that people are not always keen to let you discover the sources of biases in their arguments. For example, companies or political organizations can sometimes disguise their support of a research study by contracting with a university professor, who comes complete with a seemingly unbiased institutional affiliation, to conduct the study.

People’s biases, conscious or unconscious, can lead them to make omissions, distortions, and assumptions that undermine our ability to correctly evaluate evidence. It is essential that you look for these elements. Always ask, what is missing, what is not as it appears, and what is being assumed here? For example, consider this (fictional) chart from an ad reporting customer satisfaction at 4 local health clubs.

Clearly, from the results of the chart, one would be tempted to give Club C a try, as customer satisfaction is much higher than for the other 3 clubs.

There are so many distortions and omissions in this chart, however, that it is actually quite meaningless. First, how was satisfaction measured? Do the bars represent responses to a survey? If so, how were the questions asked? Most importantly, where is the missing scale for the chart? Although the differences look quite large, are they really?

Well, here is the same chart, with a different scale, this time labeled:

Club C is not so impressive any more, is it? In fact, all of the health clubs have customer satisfaction ratings (whatever that means) between 85% and 88%. In the first chart, the entire scale of the graph included only the percentages between 83 and 89. This “judicious” choice of scale—some would call it a distortion—and omission of that scale from the chart make the tiny differences among the clubs seem important, however.

Also, in order to be a critical thinker, you need to learn to pay attention to the assumptions that underlie a message. Let us briefly illustrate the role of assumptions by touching on some people’s beliefs about the criminal justice system in the US. Some believe that a major problem with our judicial system is that many criminals go free because of legal technicalities. Others believe that a major problem is that many innocent people are convicted of crimes. The simple fact is, both types of errors occur. A person’s conclusion about which flaw in our judicial system is the greater tragedy is based on an assumption about which of these is the more serious error (letting the guilty go free or convicting the innocent). This type of assumption is called a value assumption (Browne and Keeley, 2018). It reflects the differences in values that people develop, differences that may lead us to disregard valid evidence that does not fit in with our particular values.

Oh, by the way, some students probably noticed this, but the seven tips for evaluating information that we shared in Module 1 are related to this. Actually, they are part of this section. The tips are, to a very large degree, set of ideas you can use to help you identify biases, distortions, omissions, and assumptions. If you do not remember this section, we strongly recommend you take a few minutes to review it.

skepticism :  a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided

bias : an inclination, tendency, leaning, or prejudice

• Which of your beliefs (or disbeliefs) from the Activate exercise for this section were derived from a process of critical thinking? If some of your beliefs were not based on critical thinking, are you willing to reassess these beliefs? If the answer is no, why do you think that is? If the answer is yes, what concrete steps will you take?

7.2 Reasoning and Judgment

• What percentage of kidnappings are committed by strangers?
• Which area of the house is riskiest: kitchen, bathroom, or stairs?
• What is the most common cancer in the US?
• What percentage of workplace homicides are committed by co-workers?

An essential set of procedural thinking skills is  reasoning , the ability to generate and evaluate solid conclusions from a set of statements or evidence. You should note that these conclusions (when they are generated instead of being evaluated) are one key type of inference that we described in Section 7.1. There are two main types of reasoning, deductive and inductive.

Deductive reasoning

Suppose your teacher tells you that if you get an A on the final exam in a course, you will get an A for the whole course. Then, you get an A on the final exam. What will your final course grade be? Most people can see instantly that you can conclude with certainty that you will get an A for the course. This is a type of reasoning called  deductive reasoning , which is defined as reasoning in which a conclusion is guaranteed to be true as long as the statements leading to it are true. The three statements can be listed as an  argument , with two beginning statements and a conclusion:

Statement 1: If you get an A on the final exam, you will get an A for the course

Statement 2: You get an A on the final exam

Conclusion: You will get an A for the course

This particular arrangement, in which true beginning statements lead to a guaranteed true conclusion, is known as a  deductively valid argument . Although deductive reasoning is often the subject of abstract, brain-teasing, puzzle-like word problems, it is actually an extremely important type of everyday reasoning. It is just hard to recognize sometimes. For example, imagine that you are looking for your car keys and you realize that they are either in the kitchen drawer or in your book bag. After looking in the kitchen drawer, you instantly know that they must be in your book bag. That conclusion results from a simple deductive reasoning argument. In addition, solid deductive reasoning skills are necessary for you to succeed in the sciences, philosophy, math, computer programming, and any endeavor involving the use of logic to persuade others to your point of view or to evaluate others’ arguments.

Cognitive psychologists, and before them philosophers, have been quite interested in deductive reasoning, not so much for its practical applications, but for the insights it can offer them about the ways that human beings think. One of the early ideas to emerge from the examination of deductive reasoning is that people learn (or develop) mental versions of rules that allow them to solve these types of reasoning problems (Braine, 1978; Braine, Reiser, & Rumain, 1984). The best way to see this point of view is to realize that there are different possible rules, and some of them are very simple. For example, consider this rule of logic:

therefore q

Logical rules are often presented abstractly, as letters, in order to imply that they can be used in very many specific situations. Here is a concrete version of the of the same rule:

I’ll either have pizza or a hamburger for dinner tonight (p or q)

I won’t have pizza (not p)

Therefore, I’ll have a hamburger (therefore q)

This kind of reasoning seems so natural, so easy, that it is quite plausible that we would use a version of this rule in our daily lives. At least, it seems more plausible than some of the alternative possibilities—for example, that we need to have experience with the specific situation (pizza or hamburger, in this case) in order to solve this type of problem easily. So perhaps there is a form of natural logic (Rips, 1990) that contains very simple versions of logical rules. When we are faced with a reasoning problem that maps onto one of these rules, we use the rule.

But be very careful; things are not always as easy as they seem. Even these simple rules are not so simple. For example, consider the following rule. Many people fail to realize that this rule is just as valid as the pizza or hamburger rule above.

if p, then q

therefore, not p

Concrete version:

If I eat dinner, then I will have dessert

I did not have dessert

Therefore, I did not eat dinner

The simple fact is, it can be very difficult for people to apply rules of deductive logic correctly; as a result, they make many errors when trying to do so. Is this a deductively valid argument or not?

Students who like school study a lot

Students who study a lot get good grades

Jane does not like school

Therefore, Jane does not get good grades

Many people are surprised to discover that this is not a logically valid argument; the conclusion is not guaranteed to be true from the beginning statements. Although the first statement says that students who like school study a lot, it does NOT say that students who do not like school do not study a lot. In other words, it may very well be possible to study a lot without liking school. Even people who sometimes get problems like this right might not be using the rules of deductive reasoning. Instead, they might just be making judgments for examples they know, in this case, remembering instances of people who get good grades despite not liking school.

Making deductive reasoning even more difficult is the fact that there are two important properties that an argument may have. One, it can be valid or invalid (meaning that the conclusion does or does not follow logically from the statements leading up to it). Two, an argument (or more correctly, its conclusion) can be true or false. Here is an example of an argument that is logically valid, but has a false conclusion (at least we think it is false).

Either you are eleven feet tall or the Grand Canyon was created by a spaceship crashing into the earth.

You are not eleven feet tall

Therefore the Grand Canyon was created by a spaceship crashing into the earth

This argument has the exact same form as the pizza or hamburger argument above, making it is deductively valid. The conclusion is so false, however, that it is absurd (of course, the reason the conclusion is false is that the first statement is false). When people are judging arguments, they tend to not observe the difference between deductive validity and the empirical truth of statements or conclusions. If the elements of an argument happen to be true, people are likely to judge the argument logically valid; if the elements are false, they will very likely judge it invalid (Markovits & Bouffard-Bouchard, 1992; Moshman & Franks, 1986). Thus, it seems a stretch to say that people are using these logical rules to judge the validity of arguments. Many psychologists believe that most people actually have very limited deductive reasoning skills (Johnson-Laird, 1999). They argue that when faced with a problem for which deductive logic is required, people resort to some simpler technique, such as matching terms that appear in the statements and the conclusion (Evans, 1982). This might not seem like a problem, but what if reasoners believe that the elements are true and they happen to be wrong; they will would believe that they are using a form of reasoning that guarantees they are correct and yet be wrong.

deductive reasoning :  a type of reasoning in which the conclusion is guaranteed to be true any time the statements leading up to it are true

argument :  a set of statements in which the beginning statements lead to a conclusion

deductively valid argument :  an argument for which true beginning statements guarantee that the conclusion is true

Inductive reasoning and judgment

Every day, you make many judgments about the likelihood of one thing or another. Whether you realize it or not, you are practicing  inductive reasoning   on a daily basis. In inductive reasoning arguments, a conclusion is likely whenever the statements preceding it are true. The first thing to notice about inductive reasoning is that, by definition, you can never be sure about your conclusion; you can only estimate how likely the conclusion is. Inductive reasoning may lead you to focus on Memory Encoding and Recoding when you study for the exam, but it is possible the instructor will ask more questions about Memory Retrieval instead. Unlike deductive reasoning, the conclusions you reach through inductive reasoning are only probable, not certain. That is why scientists consider inductive reasoning weaker than deductive reasoning. But imagine how hard it would be for us to function if we could not act unless we were certain about the outcome.

Inductive reasoning can be represented as logical arguments consisting of statements and a conclusion, just as deductive reasoning can be. In an inductive argument, you are given some statements and a conclusion (or you are given some statements and must draw a conclusion). An argument is  inductively strong   if the conclusion would be very probable whenever the statements are true. So, for example, here is an inductively strong argument:

• Statement #1: The forecaster on Channel 2 said it is going to rain today.
• Statement #2: The forecaster on Channel 5 said it is going to rain today.
• Statement #3: It is very cloudy and humid.
• Statement #4: You just heard thunder.
• Conclusion (or judgment): It is going to rain today.

Think of the statements as evidence, on the basis of which you will draw a conclusion. So, based on the evidence presented in the four statements, it is very likely that it will rain today. Will it definitely rain today? Certainly not. We can all think of times that the weather forecaster was wrong.

A true story: Some years ago psychology student was watching a baseball playoff game between the St. Louis Cardinals and the Los Angeles Dodgers. A graphic on the screen had just informed the audience that the Cardinal at bat, (Hall of Fame shortstop) Ozzie Smith, a switch hitter batting left-handed for this plate appearance, had never, in nearly 3000 career at-bats, hit a home run left-handed. The student, who had just learned about inductive reasoning in his psychology class, turned to his companion (a Cardinals fan) and smugly said, “It is an inductively strong argument that Ozzie Smith will not hit a home run.” He turned back to face the television just in time to watch the ball sail over the right field fence for a home run. Although the student felt foolish at the time, he was not wrong. It was an inductively strong argument; 3000 at-bats is an awful lot of evidence suggesting that the Wizard of Ozz (as he was known) would not be hitting one out of the park (think of each at-bat without a home run as a statement in an inductive argument). Sadly (for the die-hard Cubs fan and Cardinals-hating student), despite the strength of the argument, the conclusion was wrong.

Given the possibility that we might draw an incorrect conclusion even with an inductively strong argument, we really want to be sure that we do, in fact, make inductively strong arguments. If we judge something probable, it had better be probable. If we judge something nearly impossible, it had better not happen. Think of inductive reasoning, then, as making reasonably accurate judgments of the probability of some conclusion given a set of evidence.

We base many decisions in our lives on inductive reasoning. For example:

Statement #1: Psychology is not my best subject

Statement #2: My psychology instructor has a reputation for giving difficult exams

Statement #3: My first psychology exam was much harder than I expected

Judgment: The next exam will probably be very difficult.

Decision: I will study tonight instead of watching Netflix.

Some other examples of judgments that people commonly make in a school context include judgments of the likelihood that:

• A particular class will be interesting/useful/difficult
• You will be able to finish writing a paper by next week if you go out tonight
• Your laptop’s battery will last through the next trip to the library
• You will not miss anything important if you skip class tomorrow
• Your instructor will not notice if you skip class tomorrow
• You will be able to find a book that you will need for a paper
• There will be an essay question about Memory Encoding on the next exam

Tversky and Kahneman (1983) recognized that there are two general ways that we might make these judgments; they termed them extensional (i.e., following the laws of probability) and intuitive (i.e., using shortcuts or heuristics, see below). We will use a similar distinction between Type 1 and Type 2 thinking, as described by Keith Stanovich and his colleagues (Evans and Stanovich, 2013; Stanovich and West, 2000). Type 1 thinking is fast, automatic, effortful, and emotional. In fact, it is hardly fair to call it reasoning at all, as judgments just seem to pop into one’s head. Type 2 thinking , on the other hand, is slow, effortful, and logical. So obviously, it is more likely to lead to a correct judgment, or an optimal decision. The problem is, we tend to over-rely on Type 1. Now, we are not saying that Type 2 is the right way to go for every decision or judgment we make. It seems a bit much, for example, to engage in a step-by-step logical reasoning procedure to decide whether we will have chicken or fish for dinner tonight.

Many bad decisions in some very important contexts, however, can be traced back to poor judgments of the likelihood of certain risks or outcomes that result from the use of Type 1 when a more logical reasoning process would have been more appropriate. For example:

Statement #1: It is late at night.

Statement #2: Albert has been drinking beer for the past five hours at a party.

Statement #3: Albert is not exactly sure where he is or how far away home is.

Judgment: Albert will have no difficulty walking home.

Decision: He walks home alone.

As you can see in this example, the three statements backing up the judgment do not really support it. In other words, this argument is not inductively strong because it is based on judgments that ignore the laws of probability. What are the chances that someone facing these conditions will be able to walk home alone easily? And one need not be drunk to make poor decisions based on judgments that just pop into our heads.

The truth is that many of our probability judgments do not come very close to what the laws of probability say they should be. Think about it. In order for us to reason in accordance with these laws, we would need to know the laws of probability, which would allow us to calculate the relationship between particular pieces of evidence and the probability of some outcome (i.e., how much likelihood should change given a piece of evidence), and we would have to do these heavy math calculations in our heads. After all, that is what Type 2 requires. Needless to say, even if we were motivated, we often do not even know how to apply Type 2 reasoning in many cases.

So what do we do when we don’t have the knowledge, skills, or time required to make the correct mathematical judgment? Do we hold off and wait until we can get better evidence? Do we read up on probability and fire up our calculator app so we can compute the correct probability? Of course not. We rely on Type 1 thinking. We “wing it.” That is, we come up with a likelihood estimate using some means at our disposal. Psychologists use the term heuristic to describe the type of “winging it” we are talking about. A  heuristic   is a shortcut strategy that we use to make some judgment or solve some problem (see Section 7.3). Heuristics are easy and quick, think of them as the basic procedures that are characteristic of Type 1.  They can absolutely lead to reasonably good judgments and decisions in some situations (like choosing between chicken and fish for dinner). They are, however, far from foolproof. There are, in fact, quite a lot of situations in which heuristics can lead us to make incorrect judgments, and in many cases the decisions based on those judgments can have serious consequences.

Let us return to the activity that begins this section. You were asked to judge the likelihood (or frequency) of certain events and risks. You were free to come up with your own evidence (or statements) to make these judgments. This is where a heuristic crops up. As a judgment shortcut, we tend to generate specific examples of those very events to help us decide their likelihood or frequency. For example, if we are asked to judge how common, frequent, or likely a particular type of cancer is, many of our statements would be examples of specific cancer cases:

Statement #1: Andy Kaufman (comedian) had lung cancer.

Statement #2: Colin Powell (US Secretary of State) had prostate cancer.

Statement #3: Bob Marley (musician) had skin and brain cancer

Statement #4: Sandra Day O’Connor (Supreme Court Justice) had breast cancer.

Statement #5: Fred Rogers (children’s entertainer) had stomach cancer.

Statement #6: Robin Roberts (news anchor) had breast cancer.

Statement #7: Bette Davis (actress) had breast cancer.

Judgment: Breast cancer is the most common type.

Your own experience or memory may also tell you that breast cancer is the most common type. But it is not (although it is common). Actually, skin cancer is the most common type in the US. We make the same types of misjudgments all the time because we do not generate the examples or evidence according to their actual frequencies or probabilities. Instead, we have a tendency (or bias) to search for the examples in memory; if they are easy to retrieve, we assume that they are common. To rephrase this in the language of the heuristic, events seem more likely to the extent that they are available to memory. This bias has been termed the  availability heuristic   (Kahneman and Tversky, 1974).

The fact that we use the availability heuristic does not automatically mean that our judgment is wrong. The reason we use heuristics in the first place is that they work fairly well in many cases (and, of course that they are easy to use). So, the easiest examples to think of sometimes are the most common ones. Is it more likely that a member of the U.S. Senate is a man or a woman? Most people have a much easier time generating examples of male senators. And as it turns out, the U.S. Senate has many more men than women (74 to 26 in 2020). In this case, then, the availability heuristic would lead you to make the correct judgment; it is far more likely that a senator would be a man.

In many other cases, however, the availability heuristic will lead us astray. This is because events can be memorable for many reasons other than their frequency. Section 5.2, Encoding Meaning, suggested that one good way to encode the meaning of some information is to form a mental image of it. Thus, information that has been pictured mentally will be more available to memory. Indeed, an event that is vivid and easily pictured will trick many people into supposing that type of event is more common than it actually is. Repetition of information will also make it more memorable. So, if the same event is described to you in a magazine, on the evening news, on a podcast that you listen to, and in your Facebook feed; it will be very available to memory. Again, the availability heuristic will cause you to misperceive the frequency of these types of events.

Most interestingly, information that is unusual is more memorable. Suppose we give you the following list of words to remember: box, flower, letter, platypus, oven, boat, newspaper, purse, drum, car. Very likely, the easiest word to remember would be platypus, the unusual one. The same thing occurs with memories of events. An event may be available to memory because it is unusual, yet the availability heuristic leads us to judge that the event is common. Did you catch that? In these cases, the availability heuristic makes us think the exact opposite of the true frequency. We end up thinking something is common because it is unusual (and therefore memorable). Yikes.

The misapplication of the availability heuristic sometimes has unfortunate results. For example, if you went to K-12 school in the US over the past 10 years, it is extremely likely that you have participated in lockdown and active shooter drills. Of course, everyone is trying to prevent the tragedy of another school shooting. And believe us, we are not trying to minimize how terrible the tragedy is. But the truth of the matter is, school shootings are extremely rare. Because the federal government does not keep a database of school shootings, the Washington Post has maintained their own running tally. Between 1999 and January 2020 (the date of the most recent school shooting with a death in the US at of the time this paragraph was written), the Post reported a total of 254 people died in school shootings in the US. Not 254 per year, 254 total. That is an average of 12 per year. Of course, that is 254 people who should not have died (particularly because many were children), but in a country with approximately 60,000,000 students and teachers, this is a very small risk.

But many students and teachers are terrified that they will be victims of school shootings because of the availability heuristic. It is so easy to think of examples (they are very available to memory) that people believe the event is very common. It is not. And there is a downside to this. We happen to believe that there is an enormous gun violence problem in the United States. According the the Centers for Disease Control and Prevention, there were 39,773 firearm deaths in the US in 2017. Fifteen of those deaths were in school shootings, according to the Post. 60% of those deaths were suicides. When people pay attention to the school shooting risk (low), they often fail to notice the much larger risk.

And examples like this are by no means unique. The authors of this book have been teaching psychology since the 1990’s. We have been able to make the exact same arguments about the misapplication of the availability heuristics and keep them current by simply swapping out for the “fear of the day.” In the 1990’s it was children being kidnapped by strangers (it was known as “stranger danger”) despite the facts that kidnappings accounted for only 2% of the violent crimes committed against children, and only 24% of kidnappings are committed by strangers (US Department of Justice, 2007). This fear overlapped with the fear of terrorism that gripped the country after the 2001 terrorist attacks on the World Trade Center and US Pentagon and still plagues the population of the US somewhat in 2020. After a well-publicized, sensational act of violence, people are extremely likely to increase their estimates of the chances that they, too, will be victims of terror. Think about the reality, however. In October of 2001, a terrorist mailed anthrax spores to members of the US government and a number of media companies. A total of five people died as a result of this attack. The nation was nearly paralyzed by the fear of dying from the attack; in reality the probability of an individual person dying was 0.00000002.

The availability heuristic can lead you to make incorrect judgments in a school setting as well. For example, suppose you are trying to decide if you should take a class from a particular math professor. You might try to make a judgment of how good a teacher she is by recalling instances of friends and acquaintances making comments about her teaching skill. You may have some examples that suggest that she is a poor teacher very available to memory, so on the basis of the availability heuristic you judge her a poor teacher and decide to take the class from someone else. What if, however, the instances you recalled were all from the same person, and this person happens to be a very colorful storyteller? The subsequent ease of remembering the instances might not indicate that the professor is a poor teacher after all.

Although the availability heuristic is obviously important, it is not the only judgment heuristic we use. Amos Tversky and Daniel Kahneman examined the role of heuristics in inductive reasoning in a long series of studies. Kahneman received a Nobel Prize in Economics for this research in 2002, and Tversky would have certainly received one as well if he had not died of melanoma at age 59 in 1996 (Nobel Prizes are not awarded posthumously). Kahneman and Tversky demonstrated repeatedly that people do not reason in ways that are consistent with the laws of probability. They identified several heuristic strategies that people use instead to make judgments about likelihood. The importance of this work for economics (and the reason that Kahneman was awarded the Nobel Prize) is that earlier economic theories had assumed that people do make judgments rationally, that is, in agreement with the laws of probability.

Another common heuristic that people use for making judgments is the  representativeness heuristic (Kahneman & Tversky 1973). Suppose we describe a person to you. He is quiet and shy, has an unassuming personality, and likes to work with numbers. Is this person more likely to be an accountant or an attorney? If you said accountant, you were probably using the representativeness heuristic. Our imaginary person is judged likely to be an accountant because he resembles, or is representative of the concept of, an accountant. When research participants are asked to make judgments such as these, the only thing that seems to matter is the representativeness of the description. For example, if told that the person described is in a room that contains 70 attorneys and 30 accountants, participants will still assume that he is an accountant.

inductive reasoning :  a type of reasoning in which we make judgments about likelihood from sets of evidence

inductively strong argument :  an inductive argument in which the beginning statements lead to a conclusion that is probably true

heuristic :  a shortcut strategy that we use to make judgments and solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

availability heuristic :  judging the frequency or likelihood of some event type according to how easily examples of the event can be called to mind (i.e., how available they are to memory)

representativeness heuristic:   judging the likelihood that something is a member of a category on the basis of how much it resembles a typical category member (i.e., how representative it is of the category)

Type 1 thinking : fast, automatic, and emotional thinking.

Type 2 thinking : slow, effortful, and logical thinking.

• What percentage of workplace homicides are co-worker violence?

Many people get these questions wrong. The answers are 10%; stairs; skin; 6%. How close were your answers? Explain how the availability heuristic might have led you to make the incorrect judgments.

• Can you think of some other judgments that you have made (or beliefs that you have) that might have been influenced by the availability heuristic?

7.3 Problem Solving

• Please take a few minutes to list a number of problems that you are facing right now.
• Now write about a problem that you recently solved.
• What is your definition of a problem?

Mary has a problem. Her daughter, ordinarily quite eager to please, appears to delight in being the last person to do anything. Whether getting ready for school, going to piano lessons or karate class, or even going out with her friends, she seems unwilling or unable to get ready on time. Other people have different kinds of problems. For example, many students work at jobs, have numerous family commitments, and are facing a course schedule full of difficult exams, assignments, papers, and speeches. How can they find enough time to devote to their studies and still fulfill their other obligations? Speaking of students and their problems: Show that a ball thrown vertically upward with initial velocity v0 takes twice as much time to return as to reach the highest point (from Spiegel, 1981).

These are three very different situations, but we have called them all problems. What makes them all the same, despite the differences? A psychologist might define a  problem   as a situation with an initial state, a goal state, and a set of possible intermediate states. Somewhat more meaningfully, we might consider a problem a situation in which you are in here one state (e.g., daughter is always late), you want to be there in another state (e.g., daughter is not always late), and with no obvious way to get from here to there. Defined this way, each of the three situations we outlined can now be seen as an example of the same general concept, a problem. At this point, you might begin to wonder what is not a problem, given such a general definition. It seems that nearly every non-routine task we engage in could qualify as a problem. As long as you realize that problems are not necessarily bad (it can be quite fun and satisfying to rise to the challenge and solve a problem), this may be a useful way to think about it.

Can we identify a set of problem-solving skills that would apply to these very different kinds of situations? That task, in a nutshell, is a major goal of this section. Let us try to begin to make sense of the wide variety of ways that problems can be solved with an important observation: the process of solving problems can be divided into two key parts. First, people have to notice, comprehend, and represent the problem properly in their minds (called  problem representation ). Second, they have to apply some kind of solution strategy to the problem. Psychologists have studied both of these key parts of the process in detail.

When you first think about the problem-solving process, you might guess that most of our difficulties would occur because we are failing in the second step, the application of strategies. Although this can be a significant difficulty much of the time, the more important source of difficulty is probably problem representation. In short, we often fail to solve a problem because we are looking at it, or thinking about it, the wrong way.

problem :  a situation in which we are in an initial state, have a desired goal state, and there is a number of possible intermediate states (i.e., there is no obvious way to get from the initial to the goal state)

problem representation :  noticing, comprehending and forming a mental conception of a problem

Defining and Mentally Representing Problems in Order to Solve Them

So, the main obstacle to solving a problem is that we do not clearly understand exactly what the problem is. Recall the problem with Mary’s daughter always being late. One way to represent, or to think about, this problem is that she is being defiant. She refuses to get ready in time. This type of representation or definition suggests a particular type of solution. Another way to think about the problem, however, is to consider the possibility that she is simply being sidetracked by interesting diversions. This different conception of what the problem is (i.e., different representation) suggests a very different solution strategy. For example, if Mary defines the problem as defiance, she may be tempted to solve the problem using some kind of coercive tactics, that is, to assert her authority as her mother and force her to listen. On the other hand, if Mary defines the problem as distraction, she may try to solve it by simply removing the distracting objects.

As you might guess, when a problem is represented one way, the solution may seem very difficult, or even impossible. Seen another way, the solution might be very easy. For example, consider the following problem (from Nasar, 1998):

Two bicyclists start 20 miles apart and head toward each other, each going at a steady rate of 10 miles per hour. At the same time, a fly that travels at a steady 15 miles per hour starts from the front wheel of the southbound bicycle and flies to the front wheel of the northbound one, then turns around and flies to the front wheel of the southbound one again, and continues in this manner until he is crushed between the two front wheels. Question: what total distance did the fly cover?

Please take a few minutes to try to solve this problem.

Most people represent this problem as a question about a fly because, well, that is how the question is asked. The solution, using this representation, is to figure out how far the fly travels on the first leg of its journey, then add this total to how far it travels on the second leg of its journey (when it turns around and returns to the first bicycle), then continue to add the smaller distance from each leg of the journey until you converge on the correct answer. You would have to be quite skilled at math to solve this problem, and you would probably need some time and pencil and paper to do it.

If you consider a different representation, however, you can solve this problem in your head. Instead of thinking about it as a question about a fly, think about it as a question about the bicycles. They are 20 miles apart, and each is traveling 10 miles per hour. How long will it take for the bicycles to reach each other? Right, one hour. The fly is traveling 15 miles per hour; therefore, it will travel a total of 15 miles back and forth in the hour before the bicycles meet. Represented one way (as a problem about a fly), the problem is quite difficult. Represented another way (as a problem about two bicycles), it is easy. Changing your representation of a problem is sometimes the best—sometimes the only—way to solve it.

Unfortunately, however, changing a problem’s representation is not the easiest thing in the world to do. Often, problem solvers get stuck looking at a problem one way. This is called  fixation . Most people who represent the preceding problem as a problem about a fly probably do not pause to reconsider, and consequently change, their representation. A parent who thinks her daughter is being defiant is unlikely to consider the possibility that her behavior is far less purposeful.

Problem-solving fixation was examined by a group of German psychologists called Gestalt psychologists during the 1930’s and 1940’s. Karl Dunker, for example, discovered an important type of failure to take a different perspective called  functional fixedness . Imagine being a participant in one of his experiments. You are asked to figure out how to mount two candles on a door and are given an assortment of odds and ends, including a small empty cardboard box and some thumbtacks. Perhaps you have already figured out a solution: tack the box to the door so it forms a platform, then put the candles on top of the box. Most people are able to arrive at this solution. Imagine a slight variation of the procedure, however. What if, instead of being empty, the box had matches in it? Most people given this version of the problem do not arrive at the solution given above. Why? Because it seems to people that when the box contains matches, it already has a function; it is a matchbox. People are unlikely to consider a new function for an object that already has a function. This is functional fixedness.

Mental set is a type of fixation in which the problem solver gets stuck using the same solution strategy that has been successful in the past, even though the solution may no longer be useful. It is commonly seen when students do math problems for homework. Often, several problems in a row require the reapplication of the same solution strategy. Then, without warning, the next problem in the set requires a new strategy. Many students attempt to apply the formerly successful strategy on the new problem and therefore cannot come up with a correct answer.

The thing to remember is that you cannot solve a problem unless you correctly identify what it is to begin with (initial state) and what you want the end result to be (goal state). That may mean looking at the problem from a different angle and representing it in a new way. The correct representation does not guarantee a successful solution, but it certainly puts you on the right track.

A bit more optimistically, the Gestalt psychologists discovered what may be considered the opposite of fixation, namely  insight . Sometimes the solution to a problem just seems to pop into your head. Wolfgang Kohler examined insight by posing many different problems to chimpanzees, principally problems pertaining to their acquisition of out-of-reach food. In one version, a banana was placed outside of a chimpanzee’s cage and a short stick inside the cage. The stick was too short to retrieve the banana, but was long enough to retrieve a longer stick also located outside of the cage. This second stick was long enough to retrieve the banana. After trying, and failing, to reach the banana with the shorter stick, the chimpanzee would try a couple of random-seeming attempts, react with some apparent frustration or anger, then suddenly rush to the longer stick, the correct solution fully realized at this point. This sudden appearance of the solution, observed many times with many different problems, was termed insight by Kohler.

Lest you think it pertains to chimpanzees only, Karl Dunker demonstrated that children also solve problems through insight in the 1930s. More importantly, you have probably experienced insight yourself. Think back to a time when you were trying to solve a difficult problem. After struggling for a while, you gave up. Hours later, the solution just popped into your head, perhaps when you were taking a walk, eating dinner, or lying in bed.

fixation :  when a problem solver gets stuck looking at a problem a particular way and cannot change his or her representation of it (or his or her intended solution strategy)

functional fixedness :  a specific type of fixation in which a problem solver cannot think of a new use for an object that already has a function

mental set :  a specific type of fixation in which a problem solver gets stuck using the same solution strategy that has been successful in the past

insight :  a sudden realization of a solution to a problem

Solving Problems by Trial and Error

Correctly identifying the problem and your goal for a solution is a good start, but recall the psychologist’s definition of a problem: it includes a set of possible intermediate states. Viewed this way, a problem can be solved satisfactorily only if one can find a path through some of these intermediate states to the goal. Imagine a fairly routine problem, finding a new route to school when your ordinary route is blocked (by road construction, for example). At each intersection, you may turn left, turn right, or go straight. A satisfactory solution to the problem (of getting to school) is a sequence of selections at each intersection that allows you to wind up at school.

If you had all the time in the world to get to school, you might try choosing intermediate states randomly. At one corner you turn left, the next you go straight, then you go left again, then right, then right, then straight. Unfortunately, trial and error will not necessarily get you where you want to go, and even if it does, it is not the fastest way to get there. For example, when a friend of ours was in college, he got lost on the way to a concert and attempted to find the venue by choosing streets to turn onto randomly (this was long before the use of GPS). Amazingly enough, the strategy worked, although he did end up missing two out of the three bands who played that night.

Trial and error is not all bad, however. B.F. Skinner, a prominent behaviorist psychologist, suggested that people often behave randomly in order to see what effect the behavior has on the environment and what subsequent effect this environmental change has on them. This seems particularly true for the very young person. Picture a child filling a household’s fish tank with toilet paper, for example. To a child trying to develop a repertoire of creative problem-solving strategies, an odd and random behavior might be just the ticket. Eventually, the exasperated parent hopes, the child will discover that many of these random behaviors do not successfully solve problems; in fact, in many cases they create problems. Thus, one would expect a decrease in this random behavior as a child matures. You should realize, however, that the opposite extreme is equally counterproductive. If the children become too rigid, never trying something unexpected and new, their problem solving skills can become too limited.

Effective problem solving seems to call for a happy medium that strikes a balance between using well-founded old strategies and trying new ground and territory. The individual who recognizes a situation in which an old problem-solving strategy would work best, and who can also recognize a situation in which a new untested strategy is necessary is halfway to success.

Solving Problems with Algorithms and Heuristics

For many problems there is a possible strategy available that will guarantee a correct solution. For example, think about math problems. Math lessons often consist of step-by-step procedures that can be used to solve the problems. If you apply the strategy without error, you are guaranteed to arrive at the correct solution to the problem. This approach is called using an  algorithm , a term that denotes the step-by-step procedure that guarantees a correct solution. Because algorithms are sometimes available and come with a guarantee, you might think that most people use them frequently. Unfortunately, however, they do not. As the experience of many students who have struggled through math classes can attest, algorithms can be extremely difficult to use, even when the problem solver knows which algorithm is supposed to work in solving the problem. In problems outside of math class, we often do not even know if an algorithm is available. It is probably fair to say, then, that algorithms are rarely used when people try to solve problems.

Because algorithms are so difficult to use, people often pass up the opportunity to guarantee a correct solution in favor of a strategy that is much easier to use and yields a reasonable chance of coming up with a correct solution. These strategies are called  problem solving heuristics . Similar to what you saw in section 6.2 with reasoning heuristics, a problem solving heuristic is a shortcut strategy that people use when trying to solve problems. It usually works pretty well, but does not guarantee a correct solution to the problem. For example, one problem solving heuristic might be “always move toward the goal” (so when trying to get to school when your regular route is blocked, you would always turn in the direction you think the school is). A heuristic that people might use when doing math homework is “use the same solution strategy that you just used for the previous problem.”

By the way, we hope these last two paragraphs feel familiar to you. They seem to parallel a distinction that you recently learned. Indeed, algorithms and problem-solving heuristics are another example of the distinction between Type 1 thinking and Type 2 thinking.

Although it is probably not worth describing a large number of specific heuristics, two observations about heuristics are worth mentioning. First, heuristics can be very general or they can be very specific, pertaining to a particular type of problem only. For example, “always move toward the goal” is a general strategy that you can apply to countless problem situations. On the other hand, “when you are lost without a functioning gps, pick the most expensive car you can see and follow it” is specific to the problem of being lost. Second, all heuristics are not equally useful. One heuristic that many students know is “when in doubt, choose c for a question on a multiple-choice exam.” This is a dreadful strategy because many instructors intentionally randomize the order of answer choices. Another test-taking heuristic, somewhat more useful, is “look for the answer to one question somewhere else on the exam.”

You really should pay attention to the application of heuristics to test taking. Imagine that while reviewing your answers for a multiple-choice exam before turning it in, you come across a question for which you originally thought the answer was c. Upon reflection, you now think that the answer might be b. Should you change the answer to b, or should you stick with your first impression? Most people will apply the heuristic strategy to “stick with your first impression.” What they do not realize, of course, is that this is a very poor strategy (Lilienfeld et al, 2009). Most of the errors on exams come on questions that were answered wrong originally and were not changed (so they remain wrong). There are many fewer errors where we change a correct answer to an incorrect answer. And, of course, sometimes we change an incorrect answer to a correct answer. In fact, research has shown that it is more common to change a wrong answer to a right answer than vice versa (Bruno, 2001).

The belief in this poor test-taking strategy (stick with your first impression) is based on the  confirmation bias   (Nickerson, 1998; Wason, 1960). You first saw the confirmation bias in Module 1, but because it is so important, we will repeat the information here. People have a bias, or tendency, to notice information that confirms what they already believe. Somebody at one time told you to stick with your first impression, so when you look at the results of an exam you have taken, you will tend to notice the cases that are consistent with that belief. That is, you will notice the cases in which you originally had an answer correct and changed it to the wrong answer. You tend not to notice the other two important (and more common) cases, changing an answer from wrong to right, and leaving a wrong answer unchanged.

Because heuristics by definition do not guarantee a correct solution to a problem, mistakes are bound to occur when we employ them. A poor choice of a specific heuristic will lead to an even higher likelihood of making an error.

algorithm :  a step-by-step procedure that guarantees a correct solution to a problem

problem solving heuristic :  a shortcut strategy that we use to solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

confirmation bias :  people’s tendency to notice information that confirms what they already believe

An Effective Problem-Solving Sequence

You may be left with a big question: If algorithms are hard to use and heuristics often don’t work, how am I supposed to solve problems? Robert Sternberg (1996), as part of his theory of what makes people successfully intelligent (Module 8) described a problem-solving sequence that has been shown to work rather well:

• Identify the existence of a problem.  In school, problem identification is often easy; problems that you encounter in math classes, for example, are conveniently labeled as problems for you. Outside of school, however, realizing that you have a problem is a key difficulty that you must get past in order to begin solving it. You must be very sensitive to the symptoms that indicate a problem.
• Define the problem.  Suppose you realize that you have been having many headaches recently. Very likely, you would identify this as a problem. If you define the problem as “headaches,” the solution would probably be to take aspirin or ibuprofen or some other anti-inflammatory medication. If the headaches keep returning, however, you have not really solved the problem—likely because you have mistaken a symptom for the problem itself. Instead, you must find the root cause of the headaches. Stress might be the real problem. For you to successfully solve many problems it may be necessary for you to overcome your fixations and represent the problems differently. One specific strategy that you might find useful is to try to define the problem from someone else’s perspective. How would your parents, spouse, significant other, doctor, etc. define the problem? Somewhere in these different perspectives may lurk the key definition that will allow you to find an easier and permanent solution.
• Formulate strategy.  Now it is time to begin planning exactly how the problem will be solved. Is there an algorithm or heuristic available for you to use? Remember, heuristics by their very nature guarantee that occasionally you will not be able to solve the problem. One point to keep in mind is that you should look for long-range solutions, which are more likely to address the root cause of a problem than short-range solutions.
• Represent and organize information.  Similar to the way that the problem itself can be defined, or represented in multiple ways, information within the problem is open to different interpretations. Suppose you are studying for a big exam. You have chapters from a textbook and from a supplemental reader, along with lecture notes that all need to be studied. How should you (represent and) organize these materials? Should you separate them by type of material (text versus reader versus lecture notes), or should you separate them by topic? To solve problems effectively, you must learn to find the most useful representation and organization of information.
• Allocate resources.  This is perhaps the simplest principle of the problem solving sequence, but it is extremely difficult for many people. First, you must decide whether time, money, skills, effort, goodwill, or some other resource would help to solve the problem Then, you must make the hard choice of deciding which resources to use, realizing that you cannot devote maximum resources to every problem. Very often, the solution to problem is simply to change how resources are allocated (for example, spending more time studying in order to improve grades).
• Monitor and evaluate solutions.  Pay attention to the solution strategy while you are applying it. If it is not working, you may be able to select another strategy. Another fact you should realize about problem solving is that it never does end. Solving one problem frequently brings up new ones. Good monitoring and evaluation of your problem solutions can help you to anticipate and get a jump on solving the inevitable new problems that will arise.

Please note that this as  an  effective problem-solving sequence, not  the  effective problem solving sequence. Just as you can become fixated and end up representing the problem incorrectly or trying an inefficient solution, you can become stuck applying the problem-solving sequence in an inflexible way. Clearly there are problem situations that can be solved without using these skills in this order.

Additionally, many real-world problems may require that you go back and redefine a problem several times as the situation changes (Sternberg et al. 2000). For example, consider the problem with Mary’s daughter one last time. At first, Mary did represent the problem as one of defiance. When her early strategy of pleading and threatening punishment was unsuccessful, Mary began to observe her daughter more carefully. She noticed that, indeed, her daughter’s attention would be drawn by an irresistible distraction or book. Fresh with a re-representation of the problem, she began a new solution strategy. She began to remind her daughter every few minutes to stay on task and remind her that if she is ready before it is time to leave, she may return to the book or other distracting object at that time. Fortunately, this strategy was successful, so Mary did not have to go back and redefine the problem again.

Pick one or two of the problems that you listed when you first started studying this section and try to work out the steps of Sternberg’s problem solving sequence for each one.

a mental representation of a category of things in the world

an assumption about the truth of something that is not stated. Inferences come from our prior knowledge and experience, and from logical reasoning

knowledge about one’s own cognitive processes; thinking about your thinking

individuals who are less competent tend to overestimate their abilities more than individuals who are more competent do

Thinking like a scientist in your everyday life for the purpose of drawing correct conclusions. It entails skepticism; an ability to identify biases, distortions, omissions, and assumptions; and excellent deductive and inductive reasoning, and problem solving skills.

a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided

an inclination, tendency, leaning, or prejudice

a type of reasoning in which the conclusion is guaranteed to be true any time the statements leading up to it are true

a set of statements in which the beginning statements lead to a conclusion

an argument for which true beginning statements guarantee that the conclusion is true

a type of reasoning in which we make judgments about likelihood from sets of evidence

an inductive argument in which the beginning statements lead to a conclusion that is probably true

fast, automatic, and emotional thinking

slow, effortful, and logical thinking

a shortcut strategy that we use to make judgments and solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

udging the frequency or likelihood of some event type according to how easily examples of the event can be called to mind (i.e., how available they are to memory)

judging the likelihood that something is a member of a category on the basis of how much it resembles a typical category member (i.e., how representative it is of the category)

a situation in which we are in an initial state, have a desired goal state, and there is a number of possible intermediate states (i.e., there is no obvious way to get from the initial to the goal state)

noticing, comprehending and forming a mental conception of a problem

when a problem solver gets stuck looking at a problem a particular way and cannot change his or her representation of it (or his or her intended solution strategy)

a specific type of fixation in which a problem solver cannot think of a new use for an object that already has a function

a specific type of fixation in which a problem solver gets stuck using the same solution strategy that has been successful in the past

a sudden realization of a solution to a problem

a step-by-step procedure that guarantees a correct solution to a problem

The tendency to notice and pay attention to information that confirms your prior beliefs and to ignore information that disconfirms them.

a shortcut strategy that we use to solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

Introduction to Psychology Copyright © 2020 by Ken Gray; Elizabeth Arnott-Hill; and Or'Shaundra Benson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Break open your mind – Boost creative problem solving in 5 steps

Have you ever wished you could be more creative ? Perhaps you need to solve a challenging problem or want to develop a novel idea? Or maybe you’re an organization that wants to encourage employees to be more creative in order to stay ahead of the competition? Today’s your lucky day! Read the following post to help understand and improve divergent thinking skills , which are responsible for creative thinking and problem solving.

Many people feel as though they’re just not creative types –they struggle to think outside the box or dive deep into their brain to come up with creative ideas and solutions. The good news is that you can improve your creative thinking . Specifically, you can practice something called “divergent thinking” that will help you think more creatively in the future.

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

Our team of PhDs have reviewed 100s of papers on creative problem solving, divergent thinking, associative networks, approach motivation, and incubation to bring you this post, which will hopefully be the starting point for great things to come.

Specifically, we are going to outline the key processes involved in creative thinking and give you the following 5 steps to help encourage and improve your divergent thinking and creative problem solving:

• Exercise two types of thinking involved in creativity–divergent and convergent
• Understand and capitalize on what happens in the brain during divergent thinking
• Induce approach orientation before creative thinking
• Take breaks in the process of creative thinking
• Practice your divergent thinking skills by brainstorming, free writing, or playing a game

Step 1. Exercise two types of thinking involved in creativity–divergent and convergent

Creativity is characterized by novelty, and there are two broad processes that produce effective novelty: divergent and convergent thinking . Divergent thinking can be described as generating ideas. Convergent thinking occurs when people evaluate their ideas to reach appropriate conclusions. In this sense, convergent thinking judges the ideas that arise during divergent thinking to determine their suitability.

For example, a civil engineer might look at both steel reinforcing rods and spaghetti, and recognize that they have some similarities: long, tubular, sometimes flexible. This recognition requires observing and processing spaghetti in a different way than its intended use (divergent thinking). At this point, the engineer would assess that using spaghetti in place of metal rods would be a poor decision, and reject the idea as unfeasible (convergent thinking).

source – batesmeron.com

Exercise your divergent thinking. Follow these steps to test your divergent thinking skills:

• Set a timer for three minutes.
• Look around and find the object that is closest to you.
• Start the timer.
• Be as silly or “out there” as you would like.
• Write down every idea, even if you think it’s bad.
• When the three minutes are up, take a look at your list to see how many creative, or novel uses, you were able to come up with for the object.

Now evaluate your ideas based on the three aspects of divergent thinking:

• Fluency – How many ideas did you come up with? Did you struggle to come up with uses, or did ideas flow quickly?
• Flexibility – How diverse were the ideas? Did they tend to be similar to one another, or did they cut across many different types of uses?
• Originality – How novel were the ideas? How did the uses you wrote down compare to the typical use of that object? Were they similar to the typical use or vastly different?

Exercise your convergent thinking. Next use your convergent thinking skills to determine which of the ideas is the most suitable.

Convergent thinking relies on knowledge and evaluation, which may require you to slowly build your experience and fact-base over time. By realizing that convergent thinking is a separate process from divergent thinking, you can practice allowing yourself to generate ideas without judgement. Then you can apply convergent thinking to evaluate the suitability of the ideas that you come up with through divergent thinking.

Let’s go back to the ideas generated from the divergent thinking exercise.

• Pick out the most creative ideas you wrote down.
• Examine each one to determine whether it is actually possible.
• Use your logic and knowledge to narrow down the list of ideas to find the best one.

Another way to exercise your convergent thinking is with the Remote Associates Test , which presents three words and requires you to come up with a fourth word that links the original three together. For instance, when given the words “cottage”, “swiss”, and “cake”, the linking word is “cheese.”

Step 2. Understanding the importance of a defocused and associative brain

What’s happening in the brain. Before we jump into our tips for improving divergent thinking to maximize your creative potential, let’s take a look at what’s happening in the brain during divergent thinking.

Perhaps surprisingly, the brain is less active overall when engaging in divergent thinking. This is because divergent thinking leads to a state of low excitability and requires defocused attention rather than focused attention. Defocused attention allows people to process multiple aspects of a situation, and to activate additional neural structures in long-term memory (including the hippocampus and inferior frontal gyrus ) to find new associations.

Specifically, the brain activates memory traces (mostly in the left temporal, central, and parietal regions) that include primary associations, which are superficial representations. For instance, if you look at a tin can, your brain might make the primary association that it is a round, aluminum container.

This primary association is the gateway to more complex representations. For example, when your aluminum container association is activated, all other neural structures related to aluminum are also activated (e.g. pop can, window frame). Activating these secondary associations can, in turn, activate more complex and distant tertiary associations, such as recycling, durability, or even personal experiences related to tin cans. The deeper into the associative network you go, the more creative the ideas you generate are.

source – earth-chronicles.com

So how can you help cultivate a defocused, associative state of mind in order to improve your divergent thinking and generate more creative ideas?

Next we’ll discuss how to do just that by inducing an “ approach orientation ”, taking productive breaks, and practicing.

Step 3. Induce an approach orientation before creative thinking. That is, think about what you want to achieve, not what you want to avoid

There are two types of motivation that drive individuals – approach and avoidance motivation . When people are driven by approach motivation, they seek out what they want. In contrast, when people are driven by avoidance motivation, they try to avoid what they don’t want. For example, one person could decide to join a gym to get in shape (approach motivation), whereas another person might join a gym in order to not gain weight (avoidance motivation).

In the context of creativity, approach motivated people typically generate more creative ideas than those who are avoidance motivated. In an approach motivated state, people’s attention scope is broad, making it easier to access and restructure different mental associations . They don’t want to leave things out, even if they might be wrong.

In contrast, when in an avoidance motivated state, attentional scope is narrow, and people are more focused on local perceptual details. They don’t want to risk including something that might be incorrect. Research finds that cueing approach motivation, compared to avoidance motivation , can lead to greater creative insight and creative generation.

Getting into an approach state of mind:

• Set aside a couple of minutes.
• This can be anything, ranging from goals that are extremely short-term to ones that are very long-term. If you want to achieve it, write it down!
• Make sure to include how and why achieving these goals will lead to positive outcomes in your life.

Not only does this put you in an approach state of mind, it also strengthens your goals.

Handling specific tasks or problems with an approach mindset:

What to do when you’re facing a task you really don’t want to complete or a problem you aren’t sure how to solve:

• Think about the task.
• For example, maybe you’re having an issue with your boss and don’t know how to talk to him or her. Instead of worrying about the outcome of your interaction, think about how overcoming this issue will be a learning experience and personal accomplishment.
• For instance, if you resolve the issue with your boss, you will ultimately be more satisfied at work. This can have far-reaching benefits.

Step 4. Take a break.

One of the easiest ways to help your brain defocus and become more associative in order to bolster your divergent thinking skills is to simply take a break from what you’re doing.

Oftentimes when people put aside a complex problem, they experience an “aha” moment in which a solution emerges seemingly out of nowhere. Temporarily shifting focus away from an unsolved problem is called the incubation period .

Each time you come back to the problem after taking a break, you improve your performance by extending your mental search to previously unexplored areas.

Incubation is especially effective for creative problem solving. This reflects the fact that such problems often have a variety of possible solutions. When faced with a creative problem, individuals benefit from performing a wide search of their knowledge to identify as many relevant connections as possible with the presented stimuli.

Every time individuals re-approach the problem after taking a break, they improve their performance by extending their search to previously unexplored areas of their associative network.

Make the most of the incubation period

• Take frequent breaks : By doing this, you engage in a more diverse mental search.
• Take strategic breaks : By taking a break after you’ve spent time exhausting one line of thought, it is more likely that you will explore a new domain in your second phase of problem solving. However, the initial think-time doesn’t have to be long. It can be as short as 1 minute.
• Take longer breaks : The longer the break you take, the more time your brain has to make associations, and the more original your ideas will be.
• Take busy breaks: Maximize your incubation period by engaging in low demand tasks, such as easy Sudoku puzzles or simple crosswords that don’t require elaborate thought. This ensures that you actually stop directing your attention to the problem, and gives your brain a chance to process in the background.

Step 5. Practice 

In general, the best way to get better at something is to practice. There are a wide variety of methods people can use to practice divergent thinking, such as brainstorming, free writing, and playing games.

Brainstorm: Brainstorming is a tried and tested method of generating a large number of creative ideas. It’s important that when engaging in brainstorming, you do not simultaneously judge the ideas you’re generating.

Rather than putting on your convergent thinking cap, you want to remain in the divergent thinking mode and generate as many ideas as you can. Evaluating them comes later, after you’re finished brainstorming.

Pro tip : If your organization has several people working on a project, consider having them brainstorm individually before coming together to brainstorm collectively and discuss ideas. This has been shown to increase originality.

Free write : Free writing is another method of divergent thinking. When attempting to solve a problem, set aside a predetermined chunk of time (e.g., 5, 10, or 15 minutes) and record whatever ideas come to mind when writing about the problem or situation.

Don’t stop to think about what you’re writing or to proofread. Think of it as a stream-of-consciousness that should not be interrupted. When the allocated time is up, you can read through what you’ve written down and restructure or reorganize in whatever way is most useful to you.

Play a game: Games are a great and fun way to practice divergent thinking and making creative and unique associations. There are a wide range of games that capitalize on divergent thinking abilities, including Scattergories, Codenames, or Taboo .

source – oxfordgames.co.uk

Recap of Break open your mind – Boost creative problem solving in 5 steps

Overall, creativity and creative problem solving play important roles in not just your personal life, but your work life too. Divergent thinking is responsible for generating creative ideas, therefore it can be beneficial to capitalize on the techniques outlined in this blog. Next time you’re dealing with a problem and are having a difficult time coming up with a solution, use one (or more!) of the techniques outlined in this post.

• Take a step back to consider the distinction between divergent and convergent thinking so that you know which type of thinking is more appropriate for the task at hand.
• Remind yourself that it can be beneficial to be in a defocused and associative frame of mind.
• Becoming more approach motivated – think about what you want to achieve and how it will benefit you.
• Take a lot of breaks to stimulate incubation and more creative ideas.

source – unsplash.com

Psychology Discussion

Thinking: types, development and tools| psychology.

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In this article we will discuss about:- 1. Introduction to Thinking 2. Types of Thinking 3. Development 4. Tools 5. Errors.

Introduction to Thinking :

Cognitive abilities like thinking, reasoning and problem-solving may be considered to be some of the chief characteristics which distinguish human beings from other species including the higher animals.

The challenges and problems faced by the individual or by society, in general are solved through series of efforts involving thinking and reasoning. The powers of thinking and reasoning may thus be considered to be the essential tools for the welfare and meaningful existence of the individual as well as society.

A. Thinking :

“Thinking is a mental activity in its cognitive aspect or mental activity with regard to psychological aspects”.

2. Garrett:

“Thinking is a behaviour which is often implicit and hidden and in which symbols are ordinarily employed”.

“Thinking is a problem-solving process in which we use ideas or symbols in place of overt activity”.

“Thinking is an implicit problem-solving behaviour”.

Types of Thinking :

Thinking can be classified as follows:

1. Perceptual or Concrete Thinking:

This is the simplest form of thinking the basis of this type is perception, i.e. interpretation of sensation according to one’s experience. It is also called concrete thinking as it is carried out on the perception of actual or concrete objects and events.

2. Conceptual or Abstract Thinking:

Here one makes use of concepts, the generalized objects and languages, it is regarded as being superior to perceptual thinking as it economizes efforts in understanding and problem-solving.

3. Reflective Thinking:

This type of thinking aims in solving complex problems, thus it requires reorganization of all the relevant experiences to a situation or removing obstacles instead of relating with that experiences or ideas.

This is an insightful cognitive approach in reflective thinking as the mental activity here does not involve the mechanical trial and error type of efforts.

In this type, thinking processes take all the relevant facts arranged in a logical order into an account in order to arrive at a solution of the problem.

4. Creative Thinking:

This type of thinking is associated with one’s ability to create or construct something new, novel or unusual. It looks for new relationships and associations to describe and interpret the nature of things, events and situations. Here the individual himself usually formulates the evidences and tools for its solution. For example; scientists, artists or inventors.

Skinner, the famous psychologist says creative thinking means that the prediction and inferences for the individual are new, original, ingenious and unusual. The creative thinker is one who expresses new ideas and makes new observations, new predictions and new inferences.

Characteristics of Creative Thinking:

a. Creative thinking, in all its shapes and forms is absolutely an internal mental process and hence should be considered as an important component of one’s cognitive behaviour.

b. Every one of us is capable of creative thinking and hence it is a universal phenomenon.

c. Creative thinking results in the production of something new or novel including a new form of arrangement of old elements.

d. Creative thinking in all its dimensions involve divergent thinking instead of the routine and final types of convergent thinking. The mind must have complete freedom to wander around to create a new idea.

e. The field of creative thinking and its out part is quite comprehensive and built wide. It covers all the aspects of human accomplishments belonging to an individual’s life.

5. Critical Thinking:

It is a type of thinking that helps a person in stepping aside from his own personal beliefs, prejudices and opinions to sort out the faiths and discover the truth, even at the expense of his basic belief system.

Here one resorts to set higher cognitive abilities and skills for the proper interpretation, analysis, evaluation and inference, as well as explanation of the gathered or communicated information resulting in a purposeful unbiased and self-regulatory judgement.

An ideal thinker is habitually inquisitive, well-informed, open-minded, flexible, fair-minded in evaluation, free from personal bias and prejudices, honest in seeking relevant information, skilled in the proper use of the abilities like interpretation, analysis, synthesis, evaluation and drawing conclusion and inferences, etc.

The critical thinking is of a higher order well-disciplined thought process which involves the use of cognitive skills like conceptualization, interpretation, analysis, synthesis and evaluation for arriving at an unbiased, valid and reliable judgment of the gathered or communicated information or data as a guide to one’s belief and action.

6. Non-directed or Associative Thinking:

There are times when we find ourselves engaged in a unique type of thinking which is non-directed and without goal. It is reflected through dreaming and other free-flowing uncontrolled activities. Psychologically these forms of thought are termed as associative thinking.

Here day-dreaming, fantasy and delusions all fall in the category of withdrawal behaviour that helps an individual to escape from the demands of the real world by making his thinking face non-directed and floating, placing him somewhere, ordering something unconnected with his environment.

We hear there is nothing seriously abnormal in behaviour involving day­dreaming and fantasy but behaviour involving delusions definitely points towards abnormality.

A person under the influence of such delusions may think or believe that he is a millionaire, the ruler of the universe, a great inventor, a noted historian or even God. In contrast, a person in the grip of delusion may be inclined to be the most incapable, unworthy and unwanted person and may develop guilt feelings or complain that he is the victim of some incurable physical or mental diseases.

Development of Thinking:

Thinking is one of the most important aspects of learning process. Our ability to learn and solve the problems depends upon our ability to think correctly which helps us in adjustment and is necessary for a successful living.

Only those men who can think distinctly, constructively and carefully can very much contribute something worthwhile to the society.

As no person is born-thinker, one has to acquire knowledge of technique and practise of proper thinking.

There are few methods which help to develop thinking through training.

1. Adequacy of the Knowledge and Experience:

Adequacy of the knowledge and experience is considered to be the background of systematic thinking.

So care should be taken to help the children with adequate knowledge and experiences which can be done by:

(a) Training the children to enhance the process of sensation and perception to gain better knowledge and experience to improve critical thinking.

(b) A person should be provided with opportunities for gaining adequate experiences and should be encouraged for self-study, discussion and participation in healthy and stimulating activities.

2. Adequate Motivation and Definiteness of Aims:

Motivation helps in mobilizing our energy for thinking. It creates genuine interest and voluntary attention in the process of thinking, and thus helps a lot in increasing the adequacy and efficiency of our thinking. Thus one should try to think on definite lines with a definite end or purpose, the problems we solve should have intimate connection with our immediate needs and basic motives, and such thinking should be directed on creative and productive activities.

3. Adequate Freedom and Flexibility:

Thinking should not be obstructed by imposing unnecessary restrictions and narrowing of the field of thought process. If the past experiences or habitual methods do not help in solving the problem we should strive for new association, relationships and possibilities for arriving at satisfactory results.

4. Incubation:

When we set ourselves to solve a problem but fail to solve it in-spite of our strain, putting more efforts to thinking and persistent thinking, it is better to lay aside the problem for some time and relax for a while or engage in some other activity. During this interval a solution is evolved to that specific problem through the efforts of our unconscious mind. This phenomenon of incubation is helpful.

5. Intelligence and Wisdom:

Intelligence is defined as the ability to think properly, and thus proper development of intelligence is essential for bringing adequate thinking. Proper care should be taken to use intelligence, wisdom and other cognitive abilities for carrying out the process of thinking.

6. Proper Development of Concepts and Language:

Concept is a word or idea with a generalized meaning which represents an entire class of objects, ideas or events; for example, a word “saree” is a concept, when you think this word it represents all kinds of sarees which are six yards or eight yards long sarees made of silk, cotton, nylon or a mixture of the concept formation begins in early childhood which are first hand face-to-face example. It can be +ve or -ve.

Language is a highly developed system of symbols in which words within a grammar can be written or spoken in different combinations. Much of the thinking depends upon language although some imaging are also present.

Concepts, symbols, signs, words and language are the vehicles as well as instruments of thought. Without their proper development one cannot proceed effectively on the path of thinking. Their development stimulates and guides the thought process.

Improper development and faulty formation of concepts and likewise, symbolic behaviour not only hampers a person’s progress in thinking but also proves fatal, as they may provoke perverted thinking and wrong conclusions.

7. Adequacy of Reasoning Process:

Thinking is also influenced by the mode of reasons one adopts. Illogical reasoning often leads to incorrect thinking. Logic is the science of correct reasoning which helps to think correctly. Therefore, we should cultivate the habit of logical reasoning among our children.

Tools of Thinking :

There are a few important elements involved in the thinking process:

As mental pictures consist of personal experiences of objects, persons or situations, heard and felt. These mental pictures symbolize actual objects, experiences and activities. In thinking, we usually manipulate the images rather than the actual objects, experiences or activities.

2. Concepts:

A concept is a general idea that stands for a general class and represents the common characteristics of all objects or events of this general class. Concept, as a tool, economize the efforts in thinking, for example, when we hear the word ‘elephant’ we are at once reminded not only about the nature and qualities of elephant as a class but also our own experiences and understanding of them come to the surface in our consciousness to stimulate our thinking at that time.

3. Symbols and signs:

Symbols and signs represent and stand for substitute of the actual objects, experiences and activities. For example, traffic lights, railway signals, school bells, badges, songs, flags and slogans all are symbolic expressions, they stimulate and motivate resultant thinking because they tell us what to do or how to act.

4. Language:

Is the most efficient and developed vehicle used for carrying out the process of thinking. When a person reads, writes or hears words or sentences or observes gesture in any language one is stimulated to think. Thus reading and writing of documents and literature also help in stimulating and promoting the thinking process.

5. Muscular activities:

Thinking in one way or the other shows the evidence of the involvement of some incipient movements of groups of our muscles. A high positive relation has been found to exist for the thinking and muscular activities of an individual. The more we engage ourselves in thought, the greater is the general muscular tension and conversely as we moved towards muscular relation, our thought processes gradually diminish.

6. Brain functions:

Whatever may be the role of the muscles, thinking is primarily a function of the brain. Our mind is said to be the chief instrument of the thinking process. The experiences registered by our sense organs have no meaning, and thus cannot serve as stimulating agents, or instruments for thinking unless these impressions are received by our brain cells and properly interpreted to derive some meaning.

The mental pictures or images can be stored, reconstructed or put to use only on being processed by the brain. What happens in our thought process is simply the function or product of the activities of our brain.

Errors in Thinking :

Our thinking, reasoning and problem-solving behaviour all are largely influenced by our “sets”, which is a kind of habit or a way in which we have accustomed ourselves in perceiving certain situations.

Whatever registered earlier in our perceptions or experiences provide the base for our present and future thinking. We won’t change from our preset path of thinking which leads towards a rigid behaviour.

We happen to make mistakes because of our attitude, likes and dislikes, bias or oversimplified thinking, reasoning and problem-solving, etc. These mental sets have been gained from previous experiences surely interfere with our subsequent thinking resulting in ineffective behaviour.

Thus our thinking will be defective and harmful if it is not based on correct data or information. Our biases, prejudices and beliefs sometimes do not enable us to think logically. We make wrong conclusion because of our prejudices, hence we are inclined to ignore and overlook those facts which support right conclusion.

1. Our thinking is defective because we have allowed ourselves to be swayed by our emotions. Many people do not think clearly and accurately during an examination because they have been disturbed by fear and failure.

2. Many times our thinking become fallacious, and cannot view the problem from different angles broadly.

3. Many of our thinking may also be distorted by superstitions or by lack of information that is relevant to the subject.

4. Many of our wishful thinking are also unscientific thinking. Our prejudices and biases cause conflicts, rationalizations and delusions which are defective thinking as well.

Related Articles:

• Tools of Thinking: Brief Notes on 5 Tools of Thinking
• Convergent and Divergent Thinking: Difference | Thinking | Psychology
• Essay on Thinking: (it’s Types and Forms)
• Thinking: Nature, Tools and Processes| Psychology

Psychology , Thinking , Introduction to Thinking