How To Write Viewpoint in Case Study (With Examples)

How To Write Viewpoint in Case Study (With Examples)

Your goal in writing a case study is to analyze and provide solutions to a problem that a business or organization tackles.

To achieve this, your analysis must be framed from the perspective of someone who can solve your case study’s problem, such as the firm’s Chief Executive Officer, a department director, or a shop manager. The Viewpoint of a Case Study is the portion where you put yourself in the shoes of that handpicked individual. 

In this article, we will present and elaborate on the steps in writing the viewpoint of the case study so you can select whose perspective best suits your case study’s problem.

Table of Contents

What is viewpoint in a case study, what is the importance of the viewpoint of the case study, 1. start by reviewing your case study’s problem, 2. identify the person(s) that you think has the ability and authority to decide and solve your case study’s problem, 3. justify why you have selected that person(s) as your case study’s point of view (optional), tips and warnings, 1. what point of view should a case study be written in.

The Viewpoint or Point of View in a case study indicates the person who has the authority, ability, and expertise to recommend and decide how to solve your case study’s problem. Once you have identified this person, you will assume his/her role in analyzing the problem. Basically, this portion tells the readers that you are viewing the given case in the eyes of your selected person. 

Suppose that your case study involves recruitment issues in a firm. In this case, you can use the HR manager’s perspective as your case study’s viewpoint. The HR manager has the appropriate skill sets and knowledge about the firm’s recruitment process, making him/her qualified to decide regarding this issue.

Most case studies state the individual’s name whose perspective serves as the Viewpoint of the Case Study (e.g., Mr. Juan Dela Cruz ). However, there are also those that just indicate this specific person’s title or position in the company (e.g., Chief Executive Officer ). 

Some case studies use the term “Point of View” or “Protagonist of Case Study 1 ” instead of Viewpoint. 

The Viewpoint is located at the beginning of the case study, usually after the “Statement of the Facts” portion.

People have different perspectives about a particular issue of an organization. For this reason, it is challenging to concentrate or focus our analysis since it can be viewed from multiple points of view. 

For instance, a finance officer may attribute the decline in sales to insufficient funds disbursed to the marketing department. Meanwhile, a sales officer may attribute the same problem to the increasing market competition. This variation in perspectives makes it more challenging to develop the most appropriate approach to analyze the problem.

Limiting the perspective of your case study to the most suitable person makes your analysis more concise and straightforward. There is no need to capture everyone’s perspective since the viewpoint of your selected individual is the only relevant and valuable one.

How To Write a Viewpoint in Case Study?

Writing your case study’s viewpoint is pretty straightforward. All you have to do is to follow the given steps below:

Review and identify in which “field” or “category” your case study’s problem belongs. Say your case study’s issue is about the declining satisfaction level of the firm’s customer service department, as reflected by their recent survey. The category which this problem falls under is apparently “customer service”.

Another example: if your case study’s problem is rooted in how a firm drew flak from the public for its waste disposal mechanisms that have degraded the natural environment around a certain community, then this problem falls under “environment and waste disposal”

Shortlist people who you think can qualify as the viewpoint. Ensure the candidates are involved in the “category” or “field” where your problem belongs. Afterward, determine who is the most qualified to decide for your case. 

Using our previous example, you may select from the following individuals the viewpoint for the problem of the declining satisfaction level of the firm’s customer service:

  • The firm’s CEO
  • The Director of the firm’s customer service department
  • A customer service employee 

All of them can be a suitable viewpoint since they are all involved in the particular category where the problem belongs. However, you should only select one person. If we analyze each individual:

  • The firm’s CEO – Although he/she has the highest authority in the firm, he/she might have no specialized knowledge about customer service. Thus, we cannot select him/her as a viewpoint.
  • The Director of the firm’s customer service department – This person supervises the entire customer service arm of the company so he/she knows everything about it, including its nitty-gritty processes. This person is the best viewpoint for our problem.
  • A customer service employee – Although this person has skill and experience in handling customers’ concerns and queries, he/she has no authority to change something in the firm’s current customer service system. Thus, we cannot select him/her as a viewpoint.

Upon analysis, the most suitable perspective to use for this case study’s problem is that of the Director of the customer service department. 

Once you have figured out the Viewpoint of your case study, you may now explicitly state in your manuscript his/her name and title or position in the firm. 

Explain why you have selected this person by stating his/her role, experiences, and contributions to the firm or organization. 

Some published case studies do not put justification for their selected viewpoint since it is optional. However, it is advised to include one to make this portion more detailed.

Examples of Viewpoint of Case Study

To help you further understand how to create the viewpoint of a case study, we have provided you with some examples that you may use as a reference.

example of viewpoint in case study 1

Case Study Problem : The popularity and momentum of Netflix Inc. start to wane as it loses around 200,000 subscribers in the first quarter of 2022, resulting in lower investor confidence in the firm. 

Viewpoint: Reed Hastings, Chief Executive Officer (CEO) and co-founder of Netflix. 

The CEO has the highest authority to decide how to solve Netflix’s problem. He also oversees the entire operation, making him qualified to deal with the problem.

The straightforward example above simply states the name of the selected viewpoint and then his position or title in the company. However, although the example above already satisfies what a viewpoint is, the format used in this example lacks justification. Let’s look at the next example which includes reasons or justification for the selected viewpoint.

example of viewpoint in case study 2

Case Study problem: The marketing and publicity department of Solstice Clothing Line decided to concentrate their marketing efforts in the digital realm during the height of the COVID-19 pandemic, which drove their reach and engagement upward in the early quarters of 2019. However, in the last quarter of the same year, the business experienced a gradual decline in its overall engagement levels on its social media handles. 

Viewpoint: The problem needs the expertise of Celine Garcia, the Marketing and Publicity Director of Solstice Clothing Line. She is in charge of assessing the performance of the clothing line’s marketing officers, approving digital marketing content, and evaluating the level of engagement with digital publicity materials. 

This example mentions the name of the chosen person together with her position in the firm. It also explains the reason why she was selected as a viewpoint by stating her role in the business .

example of viewpoint in case study 3

Case Study Problem: Paws Corner is one of the largest pet shops in the National Capital Region. It serves as a haven for different types of pet animals until a willing person adopts them. In 2017, the Paws Corner experienced a continuous decline in profit due to the increasing rental and operating costs. For this reason, the business is faced with the dilemma of whether to continue its operations or to close it indefinitely.

Viewpoint: Mr. Lito Cruz, the manager, and owner of Paws Corner, has led the operations of Paws Corner since 2015. He manages the day-to-day transactions of Paws Corner and keeps track of its revenues and expenses. He is a certified animal lover and an entrepreneur at heart. 

The example above stated the most appropriate perspective that must be used for the case study (which is its manager and owner). There’s also an explanation to justify why he was selected as the viewpoint.

  • Narrow down your case study’s viewpoint to a single individual . Although a case study can be approached through multiple perspectives, it’s better to limit your case study’s Viewpoint to a single person who can best decide on the problem. This will also make your analysis of the case easier and less complex. 
  • If the case being analyzed involves a certain department of an organization, the best viewpoint of the case study is the department head. For example, if your case involves the financial management of an organization, you can select the Director of Finance of that organization as your viewpoint.

Frequently Asked Questions

Since a case study is a form of formal writing, it is usually written in the third-person perspective. Hence, pronouns such as “He”, “She”, “They”, and “It” are generally used in case studies.

  • Schweitzer, K. (2019). Writing Business Case Studies for Class. Retrieved 23 May 2022, from

Written by Jewel Kyle Fabula

in Career and Education , Juander How

how to write point of view in case study

Jewel Kyle Fabula

Jewel Kyle Fabula is a Bachelor of Science in Economics student at the University of the Philippines Diliman. His passion for learning mathematics developed as he competed in some mathematics competitions during his Junior High School years. He loves cats, playing video games, and listening to music.

Browse all articles written by Jewel Kyle Fabula

Copyright Notice

All materials contained on this site are protected by the Republic of the Philippines copyright law and may not be reproduced, distributed, transmitted, displayed, published, or broadcast without the prior written permission of or in the case of third party materials, the owner of that content. You may not alter or remove any trademark, copyright, or other notice from copies of the content. Be warned that we have already reported and helped terminate several websites and YouTube channels for blatantly stealing our content. If you wish to use content for commercial purposes, such as for content syndication, etc., please contact us at legal(at)filipiknow(dot)net

how to write point of view in case study

All You Wanted to Know About How to Write a Case Study

how to write point of view in case study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Types of Case Studies

  • Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
  • Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
  • Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
  • Critical case studies explore the causes and effects of a certain case.
  • Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

order case study

Case Study Format

The case study format is typically made up of eight parts:

  • Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
  • Background. Provide background information and the most relevant facts. Isolate the issues.
  • Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
  • Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
  • Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
  • Implementation. Explain how to put the specific strategies into action.
  • References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

How to Write a Case Study

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

  • Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
  • Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
  • Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
  • Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
  • Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.


Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

  • Correctly identify the concepts, theories, and practices in the discipline.
  • Identify the relevant theories and principles associated with the particular study.
  • Evaluate legal and ethical principles and apply them to your decision-making.
  • Recognize the global importance and contribution of your case.
  • Construct a coherent summary and explanation of the study.
  • Demonstrate analytical and critical-thinking skills.
  • Explain the interrelationships between the environment and nature.
  • Integrate theory and practice of the discipline within the analysis.

Need Case Study DONE FAST?

Pick a topic, tell us your requirements and get your paper on time.

Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.


  • Statement of the issue: Alcoholism is a disease rather than a weakness of character.
  • Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
  • Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
  • Hypotheses: Drinking in excess can lead to the use of other drugs.
  • Importance of your story: How the information you present can help people with their addictions.
  • Background of the story: Include an explanation of why you chose this topic.
  • Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
  • Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
  • Strong argument 2: ex. X amount of people started drinking by their mid-teens.
  • Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
  • Concluding statement: I have researched if alcoholism is a disease and found out that…
  • Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

How to Write a Case Study

  • Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
  • In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
  • Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
  • Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
  • At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

  • Check that you follow the correct case study format, also in regards to text formatting.
  • Check that your work is consistent with its referencing and citation style.
  • Micro-editing — check for grammar and spelling issues.
  • Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

  • Overgeneralization – Do not go into further research that deviates from the main problem.
  • Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
  • Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

  • A title that attracts some attention and describes your study
  • The title should have the words “case study” in it
  • The title should range between 5-9 words in length
  • Your name and contact information
  • Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

Don't Know Where to Start?

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. Request ' write my case study ' assistance from our service.

What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

how to write point of view in case study

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

Related Articles

conclusion for an essay

Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

Definition and Introduction

Case analysis is a problem-based teaching and learning method that involves critically analyzing complex scenarios within an organizational setting for the purpose of placing the student in a “real world” situation and applying reflection and critical thinking skills to contemplate appropriate solutions, decisions, or recommended courses of action. It is considered a more effective teaching technique than in-class role playing or simulation activities. The analytical process is often guided by questions provided by the instructor that ask students to contemplate relationships between the facts and critical incidents described in the case.

Cases generally include both descriptive and statistical elements and rely on students applying abductive reasoning to develop and argue for preferred or best outcomes [i.e., case scenarios rarely have a single correct or perfect answer based on the evidence provided]. Rather than emphasizing theories or concepts, case analysis assignments emphasize building a bridge of relevancy between abstract thinking and practical application and, by so doing, teaches the value of both within a specific area of professional practice.

Given this, the purpose of a case analysis paper is to present a structured and logically organized format for analyzing the case situation. It can be assigned to students individually or as a small group assignment and it may include an in-class presentation component. Case analysis is predominately taught in economics and business-related courses, but it is also a method of teaching and learning found in other applied social sciences disciplines, such as, social work, public relations, education, journalism, and public administration.

Ellet, William. The Case Study Handbook: A Student's Guide . Revised Edition. Boston, MA: Harvard Business School Publishing, 2018; Christoph Rasche and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Analysis . Writing Center, Baruch College; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:

How to Approach Writing a Case Analysis Paper

The organization and structure of a case analysis paper can vary depending on the organizational setting, the situation, and how your professor wants you to approach the assignment. Nevertheless, preparing to write a case analysis paper involves several important steps. As Hawes notes, a case analysis assignment “ useful in developing the ability to get to the heart of a problem, analyze it thoroughly, and to indicate the appropriate solution as well as how it should be implemented” [p.48]. This statement encapsulates how you should approach preparing to write a case analysis paper.

Before you begin to write your paper, consider the following analytical procedures:

  • Review the case to get an overview of the situation . A case can be only a few pages in length, however, it is most often very lengthy and contains a significant amount of detailed background information and statistics, with multilayered descriptions of the scenario, the roles and behaviors of various stakeholder groups, and situational events. Therefore, a quick reading of the case will help you gain an overall sense of the situation and illuminate the types of issues and problems that you will need to address in your paper. If your professor has provided questions intended to help frame your analysis, use them to guide your initial reading of the case.
  • Read the case thoroughly . After gaining a general overview of the case, carefully read the content again with the purpose of understanding key circumstances, events, and behaviors among stakeholder groups. Look for information or data that appears contradictory, extraneous, or misleading. At this point, you should be taking notes as you read because this will help you develop a general outline of your paper. The aim is to obtain a complete understanding of the situation so that you can begin contemplating tentative answers to any questions your professor has provided or, if they have not provided, developing answers to your own questions about the case scenario and its connection to the course readings,lectures, and class discussions.
  • Determine key stakeholder groups, issues, and events and the relationships they all have to each other . As you analyze the content, pay particular attention to identifying individuals, groups, or organizations described in the case and identify evidence of any problems or issues of concern that impact the situation in a negative way. Other things to look for include identifying any assumptions being made by or about each stakeholder, potential biased explanations or actions, explicit demands or ultimatums , and the underlying concerns that motivate these behaviors among stakeholders. The goal at this stage is to develop a comprehensive understanding of the situational and behavioral dynamics of the case and the explicit and implicit consequences of each of these actions.
  • Identify the core problems . The next step in most case analysis assignments is to discern what the core [i.e., most damaging, detrimental, injurious] problems are within the organizational setting and to determine their implications. The purpose at this stage of preparing to write your analysis paper is to distinguish between the symptoms of core problems and the core problems themselves and to decide which of these must be addressed immediately and which problems do not appear critical but may escalate over time. Identify evidence from the case to support your decisions by determining what information or data is essential to addressing the core problems and what information is not relevant or is misleading.
  • Explore alternative solutions . As noted, case analysis scenarios rarely have only one correct answer. Therefore, it is important to keep in mind that the process of analyzing the case and diagnosing core problems, while based on evidence, is a subjective process open to various avenues of interpretation. This means that you must consider alternative solutions or courses of action by critically examining strengths and weaknesses, risk factors, and the differences between short and long-term solutions. For each possible solution or course of action, consider the consequences they may have related to their implementation and how these recommendations might lead to new problems. Also, consider thinking about your recommended solutions or courses of action in relation to issues of fairness, equity, and inclusion.
  • Decide on a final set of recommendations . The last stage in preparing to write a case analysis paper is to assert an opinion or viewpoint about the recommendations needed to help resolve the core problems as you see them and to make a persuasive argument for supporting this point of view. Prepare a clear rationale for your recommendations based on examining each element of your analysis. Anticipate possible obstacles that could derail their implementation. Consider any counter-arguments that could be made concerning the validity of your recommended actions. Finally, describe a set of criteria and measurable indicators that could be applied to evaluating the effectiveness of your implementation plan.

Use these steps as the framework for writing your paper. Remember that the more detailed you are in taking notes as you critically examine each element of the case, the more information you will have to draw from when you begin to write. This will save you time.

NOTE : If the process of preparing to write a case analysis paper is assigned as a student group project, consider having each member of the group analyze a specific element of the case, including drafting answers to the corresponding questions used by your professor to frame the analysis. This will help make the analytical process more efficient and ensure that the distribution of work is equitable. This can also facilitate who is responsible for drafting each part of the final case analysis paper and, if applicable, the in-class presentation.

Framework for Case Analysis . College of Management. University of Massachusetts; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Rasche, Christoph and Achim Seisreiner. Guidelines for Business Case Analysis . University of Potsdam; Writing a Case Study Analysis . University of Arizona Global Campus Writing Center; Van Ness, Raymond K. A Guide to Case Analysis . School of Business. State University of New York, Albany; Writing a Case Analysis . Business School, University of New South Wales.

Structure and Writing Style

A case analysis paper should be detailed, concise, persuasive, clearly written, and professional in tone and in the use of language . As with other forms of college-level academic writing, declarative statements that convey information, provide a fact, or offer an explanation or any recommended courses of action should be based on evidence. If allowed by your professor, any external sources used to support your analysis, such as course readings, should be properly cited under a list of references. The organization and structure of case analysis papers can vary depending on your professor’s preferred format, but its structure generally follows the steps used for analyzing the case.


The introduction should provide a succinct but thorough descriptive overview of the main facts, issues, and core problems of the case . The introduction should also include a brief summary of the most relevant details about the situation and organizational setting. This includes defining the theoretical framework or conceptual model on which any questions were used to frame your analysis.

Following the rules of most college-level research papers, the introduction should then inform the reader how the paper will be organized. This includes describing the major sections of the paper and the order in which they will be presented. Unless you are told to do so by your professor, you do not need to preview your final recommendations in the introduction. U nlike most college-level research papers , the introduction does not include a statement about the significance of your findings because a case analysis assignment does not involve contributing new knowledge about a research problem.

Background Analysis

Background analysis can vary depending on any guiding questions provided by your professor and the underlying concept or theory that the case is based upon. In general, however, this section of your paper should focus on:

  • Providing an overarching analysis of problems identified from the case scenario, including identifying events that stakeholders find challenging or troublesome,
  • Identifying assumptions made by each stakeholder and any apparent biases they may exhibit,
  • Describing any demands or claims made by or forced upon key stakeholders, and
  • Highlighting any issues of concern or complaints expressed by stakeholders in response to those demands or claims.

These aspects of the case are often in the form of behavioral responses expressed by individuals or groups within the organizational setting. However, note that problems in a case situation can also be reflected in data [or the lack thereof] and in the decision-making, operational, cultural, or institutional structure of the organization. Additionally, demands or claims can be either internal and external to the organization [e.g., a case analysis involving a president considering arms sales to Saudi Arabia could include managing internal demands from White House advisors as well as demands from members of Congress].

Throughout this section, present all relevant evidence from the case that supports your analysis. Do not simply claim there is a problem, an assumption, a demand, or a concern; tell the reader what part of the case informed how you identified these background elements.

Identification of Problems

In most case analysis assignments, there are problems, and then there are problems . Each problem can reflect a multitude of underlying symptoms that are detrimental to the interests of the organization. The purpose of identifying problems is to teach students how to differentiate between problems that vary in severity, impact, and relative importance. Given this, problems can be described in three general forms: those that must be addressed immediately, those that should be addressed but the impact is not severe, and those that do not require immediate attention and can be set aside for the time being.

All of the problems you identify from the case should be identified in this section of your paper, with a description based on evidence explaining the problem variances. If the assignment asks you to conduct research to further support your assessment of the problems, include this in your explanation. Remember to cite those sources in a list of references. Use specific evidence from the case and apply appropriate concepts, theories, and models discussed in class or in relevant course readings to highlight and explain the key problems [or problem] that you believe must be solved immediately and describe the underlying symptoms and why they are so critical.

Alternative Solutions

This section is where you provide specific, realistic, and evidence-based solutions to the problems you have identified and make recommendations about how to alleviate the underlying symptomatic conditions impacting the organizational setting. For each solution, you must explain why it was chosen and provide clear evidence to support your reasoning. This can include, for example, course readings and class discussions as well as research resources, such as, books, journal articles, research reports, or government documents. In some cases, your professor may encourage you to include personal, anecdotal experiences as evidence to support why you chose a particular solution or set of solutions. Using anecdotal evidence helps promote reflective thinking about the process of determining what qualifies as a core problem and relevant solution .

Throughout this part of the paper, keep in mind the entire array of problems that must be addressed and describe in detail the solutions that might be implemented to resolve these problems.

Recommended Courses of Action

In some case analysis assignments, your professor may ask you to combine the alternative solutions section with your recommended courses of action. However, it is important to know the difference between the two. A solution refers to the answer to a problem. A course of action refers to a procedure or deliberate sequence of activities adopted to proactively confront a situation, often in the context of accomplishing a goal. In this context, proposed courses of action are based on your analysis of alternative solutions. Your description and justification for pursuing each course of action should represent the overall plan for implementing your recommendations.

For each course of action, you need to explain the rationale for your recommendation in a way that confronts challenges, explains risks, and anticipates any counter-arguments from stakeholders. Do this by considering the strengths and weaknesses of each course of action framed in relation to how the action is expected to resolve the core problems presented, the possible ways the action may affect remaining problems, and how the recommended action will be perceived by each stakeholder.

In addition, you should describe the criteria needed to measure how well the implementation of these actions is working and explain which individuals or groups are responsible for ensuring your recommendations are successful. In addition, always consider the law of unintended consequences. Outline difficulties that may arise in implementing each course of action and describe how implementing the proposed courses of action [either individually or collectively] may lead to new problems [both large and small].

Throughout this section, you must consider the costs and benefits of recommending your courses of action in relation to uncertainties or missing information and the negative consequences of success.

The conclusion should be brief and introspective. Unlike a research paper, the conclusion in a case analysis paper does not include a summary of key findings and their significance, a statement about how the study contributed to existing knowledge, or indicate opportunities for future research.

Begin by synthesizing the core problems presented in the case and the relevance of your recommended solutions. This can include an explanation of what you have learned about the case in the context of your answers to the questions provided by your professor. The conclusion is also where you link what you learned from analyzing the case with the course readings or class discussions. This can further demonstrate your understanding of the relationships between the practical case situation and the theoretical and abstract content of assigned readings and other course content.

Problems to Avoid

The literature on case analysis assignments often includes examples of difficulties students have with applying methods of critical analysis and effectively reporting the results of their assessment of the situation. A common reason cited by scholars is that the application of this type of teaching and learning method is limited to applied fields of social and behavioral sciences and, as a result, writing a case analysis paper can be unfamiliar to most students entering college.

After you have drafted your paper, proofread the narrative flow and revise any of these common errors:

  • Unnecessary detail in the background section . The background section should highlight the essential elements of the case based on your analysis. Focus on summarizing the facts and highlighting the key factors that become relevant in the other sections of the paper by eliminating any unnecessary information.
  • Analysis relies too much on opinion . Your analysis is interpretive, but the narrative must be connected clearly to evidence from the case and any models and theories discussed in class or in course readings. Any positions or arguments you make should be supported by evidence.
  • Analysis does not focus on the most important elements of the case . Your paper should provide a thorough overview of the case. However, the analysis should focus on providing evidence about what you identify are the key events, stakeholders, issues, and problems. Emphasize what you identify as the most critical aspects of the case to be developed throughout your analysis. Be thorough but succinct.
  • Writing is too descriptive . A paper with too much descriptive information detracts from your analysis of the complexities of the case situation. Questions about what happened, where, when, and by whom should only be included as essential information leading to your examination of questions related to why, how, and for what purpose.
  • Inadequate definition of a core problem and associated symptoms . A common error found in case analysis papers is recommending a solution or course of action without adequately defining or demonstrating that you understand the problem. Make sure you have clearly described the problem and its impact and scope within the organizational setting. Ensure that you have adequately described the root causes w hen describing the symptoms of the problem.
  • Recommendations lack specificity . Identify any use of vague statements and indeterminate terminology, such as, “A particular experience” or “a large increase to the budget.” These statements cannot be measured and, as a result, there is no way to evaluate their successful implementation. Provide specific data and use direct language in describing recommended actions.
  • Unrealistic, exaggerated, or unattainable recommendations . Review your recommendations to ensure that they are based on the situational facts of the case. Your recommended solutions and courses of action must be based on realistic assumptions and fit within the constraints of the situation. Also note that the case scenario has already happened, therefore, any speculation or arguments about what could have occurred if the circumstances were different should be revised or eliminated.

Bee, Lian Song et al. "Business Students' Perspectives on Case Method Coaching for Problem-Based Learning: Impacts on Student Engagement and Learning Performance in Higher Education." Education & Training 64 (2022): 416-432; The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Georgallis, Panikos and Kayleigh Bruijn. "Sustainability Teaching using Case-Based Debates." Journal of International Education in Business 15 (2022): 147-163; Hawes, Jon M. "Teaching is Not Telling: The Case Method as a Form of Interactive Learning." Journal for Advancement of Marketing Education 5 (Winter 2004): 47-54; Georgallis, Panikos, and Kayleigh Bruijn. "Sustainability Teaching Using Case-based Debates." Journal of International Education in Business 15 (2022): 147-163; .Dean,  Kathy Lund and Charles J. Fornaciari. "How to Create and Use Experiential Case-Based Exercises in a Management Classroom." Journal of Management Education 26 (October 2002): 586-603; Klebba, Joanne M. and Janet G. Hamilton. "Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course." Journal of Marketing Education 29 (August 2007): 132-137, 139; Klein, Norman. "The Case Discussion Method Revisited: Some Questions about Student Skills." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 30-32; Mukherjee, Arup. "Effective Use of In-Class Mini Case Analysis for Discovery Learning in an Undergraduate MIS Course." The Journal of Computer Information Systems 40 (Spring 2000): 15-23; Pessoa, Silviaet al. "Scaffolding the Case Analysis in an Organizational Behavior Course: Making Analytical Language Explicit." Journal of Management Education 46 (2022): 226-251: Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Schweitzer, Karen. "How to Write and Format a Business Case Study." ThoughtCo. (accessed December 5, 2022); Reddy, C. D. "Teaching Research Methodology: Everything's a Case." Electronic Journal of Business Research Methods 18 (December 2020): 178-188; Volpe, Guglielmo. "Case Teaching in Economics: History, Practice and Evidence." Cogent Economics and Finance 3 (December 2015). doi:

Writing Tip

Ca se Study and Case Analysis Are Not the Same!

Confusion often exists between what it means to write a paper that uses a case study research design and writing a paper that analyzes a case; they are two different types of approaches to learning in the social and behavioral sciences. Professors as well as educational researchers contribute to this confusion because they often use the term "case study" when describing the subject of analysis for a case analysis paper. But you are not studying a case for the purpose of generating a comprehensive, multi-faceted understanding of a research problem. R ather, you are critically analyzing a specific scenario to argue logically for recommended solutions and courses of action that lead to optimal outcomes applicable to professional practice.

To avoid any confusion, here are twelve characteristics that delineate the differences between writing a paper using the case study research method and writing a case analysis paper:

  • Case study is a method of in-depth research and rigorous inquiry ; case analysis is a reliable method of teaching and learning . A case study is a modality of research that investigates a phenomenon for the purpose of creating new knowledge, solving a problem, or testing a hypothesis using empirical evidence derived from the case being studied. Often, the results are used to generalize about a larger population or within a wider context. The writing adheres to the traditional standards of a scholarly research study. A case analysis is a pedagogical tool used to teach students how to reflect and think critically about a practical, real-life problem in an organizational setting.
  • The researcher is responsible for identifying the case to study; a case analysis is assigned by your professor . As the researcher, you choose the case study to investigate in support of obtaining new knowledge and understanding about the research problem. The case in a case analysis assignment is almost always provided, and sometimes written, by your professor and either given to every student in class to analyze individually or to a small group of students, or students select a case to analyze from a predetermined list.
  • A case study is indeterminate and boundless; a case analysis is predetermined and confined . A case study can be almost anything [see item 9 below] as long as it relates directly to examining the research problem. This relationship is the only limit to what a researcher can choose as the subject of their case study. The content of a case analysis is determined by your professor and its parameters are well-defined and limited to elucidating insights of practical value applied to practice.
  • Case study is fact-based and describes actual events or situations; case analysis can be entirely fictional or adapted from an actual situation . The entire content of a case study must be grounded in reality to be a valid subject of investigation in an empirical research study. A case analysis only needs to set the stage for critically examining a situation in practice and, therefore, can be entirely fictional or adapted, all or in-part, from an actual situation.
  • Research using a case study method must adhere to principles of intellectual honesty and academic integrity; a case analysis scenario can include misleading or false information . A case study paper must report research objectively and factually to ensure that any findings are understood to be logically correct and trustworthy. A case analysis scenario may include misleading or false information intended to deliberately distract from the central issues of the case. The purpose is to teach students how to sort through conflicting or useless information in order to come up with the preferred solution. Any use of misleading or false information in academic research is considered unethical.
  • Case study is linked to a research problem; case analysis is linked to a practical situation or scenario . In the social sciences, the subject of an investigation is most often framed as a problem that must be researched in order to generate new knowledge leading to a solution. Case analysis narratives are grounded in real life scenarios for the purpose of examining the realities of decision-making behavior and processes within organizational settings. A case analysis assignments include a problem or set of problems to be analyzed. However, the goal is centered around the act of identifying and evaluating courses of action leading to best possible outcomes.
  • The purpose of a case study is to create new knowledge through research; the purpose of a case analysis is to teach new understanding . Case studies are a choice of methodological design intended to create new knowledge about resolving a research problem. A case analysis is a mode of teaching and learning intended to create new understanding and an awareness of uncertainty applied to practice through acts of critical thinking and reflection.
  • A case study seeks to identify the best possible solution to a research problem; case analysis can have an indeterminate set of solutions or outcomes . Your role in studying a case is to discover the most logical, evidence-based ways to address a research problem. A case analysis assignment rarely has a single correct answer because one of the goals is to force students to confront the real life dynamics of uncertainly, ambiguity, and missing or conflicting information within professional practice. Under these conditions, a perfect outcome or solution almost never exists.
  • Case study is unbounded and relies on gathering external information; case analysis is a self-contained subject of analysis . The scope of a case study chosen as a method of research is bounded. However, the researcher is free to gather whatever information and data is necessary to investigate its relevance to understanding the research problem. For a case analysis assignment, your professor will often ask you to examine solutions or recommended courses of action based solely on facts and information from the case.
  • Case study can be a person, place, object, issue, event, condition, or phenomenon; a case analysis is a carefully constructed synopsis of events, situations, and behaviors . The research problem dictates the type of case being studied and, therefore, the design can encompass almost anything tangible as long as it fulfills the objective of generating new knowledge and understanding. A case analysis is in the form of a narrative containing descriptions of facts, situations, processes, rules, and behaviors within a particular setting and under a specific set of circumstances.
  • Case study can represent an open-ended subject of inquiry; a case analysis is a narrative about something that has happened in the past . A case study is not restricted by time and can encompass an event or issue with no temporal limit or end. For example, the current war in Ukraine can be used as a case study of how medical personnel help civilians during a large military conflict, even though circumstances around this event are still evolving. A case analysis can be used to elicit critical thinking about current or future situations in practice, but the case itself is a narrative about something finite and that has taken place in the past.
  • Multiple case studies can be used in a research study; case analysis involves examining a single scenario . Case study research can use two or more cases to examine a problem, often for the purpose of conducting a comparative investigation intended to discover hidden relationships, document emerging trends, or determine variations among different examples. A case analysis assignment typically describes a stand-alone, self-contained situation and any comparisons among cases are conducted during in-class discussions and/or student presentations.

The Case Analysis . Fred Meijer Center for Writing and Michigan Authors. Grand Valley State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Ramsey, V. J. and L. D. Dodge. "Case Analysis: A Structured Approach." Exchange: The Organizational Behavior Teaching Journal 6 (November 1981): 27-29; Yin, Robert K. Case Study Research and Applications: Design and Methods . 6th edition. Thousand Oaks, CA: Sage, 2017; Crowe, Sarah et al. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011):  doi: 10.1186/1471-2288-11-100; Yin, Robert K. Case Study Research: Design and Methods . 4th edition. Thousand Oaks, CA: Sage Publishing; 1994.

  • << Previous: Reviewing Collected Works
  • Next: Writing a Case Study >>
  • Last Updated: Jun 3, 2024 9:44 AM
  • URL:
  • Article Writing Affordable Article Writing Services
  • Blog Writing Blogs that optimise your visibility
  • Product Description Website that optimise your visibility
  • Website Writing Website that optimise your visibility
  • Proofreading Website that optimise your visibility
  • Translation Website that optimise your visibility
  • Agriculture Affordable Article Writing Services
  • Health & Beauty Blogs that optimise your visibility
  • Automotive Website that optimise your visibility
  • Sports & fitness Website that optimise your visibility
  • Real Estate Website that optimise your visibility
  • Entertainment Website that optimise your visibility
  • Blogs Affordable Article Writing Services
  • Samples Blogs that optimise your visibility
  • Case Study Website that optimise your visibility

How to write case studies

“How to Write Case Studies: A Comprehensive Guide”

Case studies are essential for marketing and research, offering in-depth insights into successes and problem-solving methods. This blog explains how to write case studies, including steps for creating them, tips for analysis, and case study examples. You'll also find case study templates to simplify the process. Effective case studies establish credibility, enhance marketing efforts, and provide valuable insights for future projects.

Case studies are detailed examinations of subjects like businesses, organizations, or individuals. They are used to highlight successes and problem-solving methods. They are crucial in marketing, education, and research to provide concrete examples and insights.

This blog will explain how to write case studies and their importance. We will cover different applications of case studies and a step-by-step process to create them. You’ll find tips for conducting case study analysis, along with case study examples and case study templates.

Effective case studies are vital. They showcase success stories and problem-solving skills, establishing credibility. This guide will teach you how to create a case study that engages your audience and enhances your marketing and research efforts.

What are Case Studies?

What are Case Studies

1. Definition and Purpose of a Case Study

Case studies are in-depth explorations of specific subjects to understand dynamics and outcomes. They provide detailed insights that can be generalized to broader contexts.

2. Different Types of Case Studies

  • Exploratory: Investigates an area with limited information.
  • Explanatory: Explains reasons behind a phenomenon.
  • Descriptive: Provides a detailed account of the subject.
  • Intrinsic : Focuses on a unique subject.
  • Instrumental: Uses the case to understand a broader issue.

3. Benefits of Using Case Studies

Case studies offer many benefits. They provide real-world examples to illustrate theories or concepts. Businesses can demonstrate the effectiveness of their products or services. Researchers gain detailed insights into specific phenomena. Educators use them to teach through practical examples. Learning how to write case studies can enhance your marketing and research efforts.

Understanding how to create a case study involves recognizing these benefits. Case study examples show practical applications. Using case study templates can simplify the process.

5 Steps to Write a Case Study

5 Steps to Write a Case study

1. Identifying the Subject or Case

Choose a subject that aligns with your objectives and offers valuable insights. Ensure the subject has a clear narrative and relevance to your audience. The subject should illustrate key points and provide substantial learning opportunities. Common subjects include successful projects, client stories, or significant business challenges.

2. Conducting Thorough Research and Data Collection

Gather comprehensive data from multiple sources. Conduct interviews with key stakeholders, such as clients, team members, or industry experts. Use surveys to collect quantitative data. Review documents, reports, and any relevant records. Ensure the information is accurate, relevant, and up-to-date. This thorough research forms the foundation for how to write case studies that are credible and informative.

3. Structuring the Case Study

Organize your case study into these sections:

  • Introduction: Introduce the subject and its significance. Provide an overview of what will be covered.
  • Background: Provide context and background information. Describe the subject’s history, environment, and any relevant details.
  • Case Presentation: Detail the case, including the problem or challenge faced. Discuss the actions taken to address the issue.
  • Analysis: Analyze the data and discuss the findings. Highlight key insights, patterns, and outcomes.
  • Conclusion: Summarize the outcomes and key takeaways. Reflect on the broader implications and lessons learned.

4. Writing a Compelling Introduction

The introduction should grab the reader’s attention. Start with a hook, such as an interesting fact, quote, or question. Provide a brief overview of the subject and its importance. Explain why this case is relevant and worth studying. An engaging introduction sets the stage for how to create a case study that keeps readers interested.

5. Providing Background Information and Context

Give readers the necessary background to understand the case. Include details about the subject’s history, environment, and any relevant circumstances. Explain the context in which the case exists, such as the industry, market conditions, or organizational culture. Providing a solid foundation helps readers grasp the significance of the case and enhances the credibility of your study.

Understanding how to write a case study involves meticulous research and a clear structure. Utilizing case study examples and templates can guide you through the process, ensuring you present your findings effectively. These steps are essential for writing informative, engaging, and impactful case studies. 

How to Write Case Study Analysis

How to Write Case Study Analysis

1. Analyzing the Data Collected

Examine the data to identify patterns, trends, and key findings. Use qualitative and quantitative methods to ensure a comprehensive analysis. Validate the data’s accuracy and relevance to the subject. Look for correlations and causations that can provide deeper insights.

2. Identifying Key Issues and Problems

Pinpoint the main issues or challenges faced by the subject. Determine the root causes of these problems. Use tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to get a clear picture. Prioritize the issues based on their impact and urgency.

3. Discussing Possible Solutions and Their Implementation

Explore various solutions that address the identified issues. Compare the potential effectiveness of each solution. Discuss the steps taken to implement the chosen solutions. Highlight the decision-making process and the rationale behind it. Include any obstacles faced during implementation and how they were overcome.

4. Evaluating the Results and Outcomes

Assess the outcomes of the implemented solutions. Use metrics and KPIs (Key Performance Indicators) to measure success. Compare the results with the initial objectives and expectations. Discuss any deviations and their reasons. Provide evidence to support your evaluation, such as before-and-after data or testimonials.

5. Providing Insights and Lessons Learned

Reflect on the insights gained from the case study. Discuss what worked well and what didn’t. Highlight lessons that can be applied to similar situations. Provide actionable recommendations for future projects. This section should offer valuable takeaways for the readers, helping them understand how to create a case study that is insightful and practical.

Mastering how to write case studies involves understanding each part of the analysis. Use case study examples to see how these elements are applied. Case study templates can help you structure your work. Knowing how to make a case study analysis will make your findings clear and actionable.

Case Study Examples and Templates

Case Study Examples and Templates

1. Showcasing Successful Case Studies

Georgia tech athletics increase season ticket sales by 80%.

Georgia Tech Athletics aimed to enhance their season ticket sales and engagement with fans. Their initial strategy involved multiple outbound phone calls without targeting. They partnered with Salesloft to improve their sales process with a more structured inbound approach. This allowed sales reps to target communications effectively. As a result, Georgia Tech saw an 80% increase in season ticket sales, with improved employee engagement and fan relationships​.

WeightWatchers Revamps Enterprise Sales Process with HubSpot

WeightWatchers sought to improve their sales efficiency. Their previous system lacked automation, requiring extensive manual effort. By adopting HubSpot’s CRM, WeightWatchers streamlined their sales process. The automation capabilities of HubSpot allowed them to manage customer interactions more effectively. This transition significantly enhanced their operational efficiency and sales performance​.

2. Breakdown of What Makes These Examples Effective

These case study examples are effective due to their clear structure and compelling storytelling. They:

  • Identify the problem: Each case study begins by outlining the challenges faced by the client.
  • Detail the solution: They explain the specific solutions implemented to address these challenges.
  • Showcase the results: Quantifiable results and improvements are highlighted, demonstrating the effectiveness of the solutions.
  • Use visuals and quotes: Incorporating images, charts, and client testimonials enhances engagement and credibility.

3. Providing Case Study Templates

To assist in creating your own case studies, here are some recommended case study templates:

1. General Case Study Template

  • Suitable for various industries and applications.
  • Includes sections for background, problem, solution, and results.
  • Helps provide a structured narrative for any case study.

2. Data-Driven Case Study Template

  • Focuses on presenting metrics and data.
  • Ideal for showcasing quantitative achievements.
  • Structured to highlight significant performance improvements and achievements.

3. Product-Specific Case Study Template

  • Emphasizes customer experiences and satisfaction with a specific product.
  • Highlights benefits and features of the product rather than the process.

4. Tips for Customizing Templates to Fit Your Needs

When using case study templates, tailor them to match the specific context of your study. Consider the following tips:

  • Adapt the language and tone: Ensure it aligns with your brand voice and audience.
  • Include relevant visuals: Add charts, graphs, and images to support your narrative.
  • Personalize the content: Use specific details about the subject to make the case study unique and relatable.

Utilizing these examples and templates will guide you in how to write case studies effectively. They provide a clear framework for how to create a case study that is engaging and informative. Learning how to make a case study becomes more manageable with these resources and examples​.

Tips for Creating Compelling Case Studies

Tips for Creating Compelling Case Studies

1. Using Storytelling Techniques to Engage Readers

Incorporate storytelling techniques to make your case study engaging. A compelling narrative holds the reader’s attention.

2. Including Quotes and Testimonials from Participants

Add quotes and testimonials to add credibility. Participant feedback enhances the authenticity of your study.

3. Visual Aids: Charts, Graphs, and Images to Support Your Case

Use charts, graphs, and images to illustrate key points. Visual aids help in better understanding and retention.

4. Ensuring Clarity and Conciseness in Writing

Write clearly and concisely to maintain reader interest. Avoid jargon and ensure your writing is easy to follow.

5. Highlighting the Impact and Benefits

Emphasize the positive outcomes and benefits. Show how the subject has improved or achieved success.

Understanding how to write case studies involves using effective storytelling and visuals. Case study examples show how to engage readers, and case study templates help organize your content. Learning how to make a case study ensures that it is clear and impactful.

Benefits of Using Case Studies

Benefits of Using Case Studies

1. Establishing Authority and Credibility

How to write case studies can effectively establish your authority. Showcasing success stories builds credibility in your field.

2. Demonstrating Practical Applications of Your Product or Service

Case study examples demonstrate how your product or service solves real-world problems. This practical evidence is convincing for potential clients.

3. Enhancing Marketing and Sales Efforts

Use case studies to support your marketing and sales strategies. They highlight your successes and attract new customers.

4. Providing Valuable Insights for Future Projects

Case studies offer insights that can guide future projects. Learning how to create a case study helps in applying these lessons effectively.

5. Engaging and Educating Your Audience

Case studies are engaging and educational. They provide detailed examples and valuable lessons. Using case study templates can make this process easier and more effective. Understanding how to make a case study ensures you can communicate these benefits clearly.

How to write case studies

Writing effective case studies involves thorough research, clear structure, and engaging content. By following these steps, you’ll learn how to write case studies that showcase your success stories and problem-solving skills. Use the case study examples and case study templates provided to get started. Well-crafted case studies are valuable tools for marketing, research, and education. Start learning how to make a case study today and share your success stories with the world.

how to write point of view in case study

What is the purpose of a case study?

A case study provides detailed insights into a subject, illustrating successes and solutions. It helps in understanding complex issues.

How do I choose a subject for my case study?

Select a subject that aligns with your objectives and offers valuable insights. Ensure it has a clear narrative.

What are the key components of a case study analysis?

A case study analysis includes data collection, identifying key issues, discussing solutions, evaluating outcomes, and providing insights.

Where can I find case study templates?

You can find downloadable case study templates online. They simplify the process of creating a case study.

How can case studies benefit my business?

Case studies establish credibility, demonstrate practical applications, enhance marketing efforts, and provide insights for future projects. Learning how to create a case study can significantly benefit your business.

how to write point of view in case study

I am currently pursuing my Masters in Communication and Journalism from University of Mumbai. I am the author of four self published books. I am interested inv writing for films and TV. I run a blog where I write about film reviews.

More details for blogs

how to create interactive content and boost engagement

How to Create Interactive Content and Boost Engagement

Learn how to create interactive content to engage your audience. Discover tools, strategies, and benefits of using interactive elements.

how to use canva to mass produce viral content, canva for viral content, canva tips for content creation, viral content creation with canva, mass producing content with canva, canva content hacks

How to Use Canva to Mass Produce Viral Content

Discover how to use Canva to mass produce viral content with these expert tips and strategies. Boost your content creation game today!

how to create answers that ranks for SGE, SGE ranking strategies, SEO for SGE, content optimization for SGE, SGE answers, ranking in search engines

SGE Ranking Strategies: How to Get Rankings on SGEs

Learn how to create answers that rank for SGE with our comprehensive guide on SGE ranking strategies. Powerful tips and examples!

Need assistance with something

Speak with our expert right away to receive free service-related advice.

15.7 Evaluation: Presentation and Analysis of Case Study

Learning outcomes.

By the end of this section, you will be able to:

  • Revise writing to follow the genre conventions of case studies.
  • Evaluate the effectiveness and quality of a case study report.

Case studies follow a structure of background and context , methods , findings , and analysis . Body paragraphs should have main points and concrete details. In addition, case studies are written in formal language with precise wording and with a specific purpose and audience (generally other professionals in the field) in mind. Case studies also adhere to the conventions of the discipline’s formatting guide ( APA Documentation and Format in this study). Compare your case study with the following rubric as a final check.

As an Amazon Associate we earn from qualifying purchases.

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Access for free at
  • Authors: Michelle Bachelor Robinson, Maria Jerskey, featuring Toby Fulwiler
  • Publisher/website: OpenStax
  • Book title: Writing Guide with Handbook
  • Publication date: Dec 21, 2021
  • Location: Houston, Texas
  • Book URL:
  • Section URL:

© Dec 19, 2023 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

Become a Writer Today

How To Write a Case Study: a Helpful Step by Step Guide

Are you wondering how to write a case study? Take a few steps and case study examples you can use.

There’s a saying that you should show your story, not tell it. One of the best ways to show your story is to use a case study. There are lots of types of case studies. You might be interested in a business case study format, or you might be interested in a medical case study. You might even be interested in infographics that can help you augment your case study.

A case study should be a real-life example of a theme, principle, or strategy in action. A robust case study analysis should support your point of view and provide evidence for your argument. If you are interested in writing case studies, take a look at a few steps to follow.

Materials Needed

Study shows eating a healthy diet reduces risk of heart attack, case study shows effective copywriting boosts conversion rate, step 2: provide an abstract at the top, step 3: introduce the client, step 4: state the problem, step 5: state how the client found you, step 6: include information related to strategic approach, step 7: showcase the results, step 8: wrap-up and future directions, step 9: proofread your work.

How to write a case study? You need a computer

To write a successful case study, you need several materials. They include:

  • A computer with a strong internet connection for research purposes
  • Research notes
  • Graphs and charts
  • Paper and writing utensils, such as pens and pencils
  • Notes and recordings from interviews
  • Required outlines or templates

Once you have collected the necessary materials, you can start the writing process.

Step 1: Develop a Compelling Headline

First, you need to develop a compelling headline. Remember that there is never a second chance to make a first impression. Therefore, your headline needs to include the essential information from the case study. A few tips for developing a compelling headline include:

  • You must include all the necessary information, but a shorter headline is better.
  • Try to put the most important words at the front of the headline.
  • Read the headline out loud to make sure it makes sense.
  • If you want to provide a subtitle with supporting details, you can do so, but it is unnecessary.
  • If you have a quote from a customer you want to include, you can add this, but it is not required.

Here are a few sample headlines you may want to model your headline off of. A few examples include:

This is an excellent example headline because it is short, sweet, and to the point. The audience doesn’t have to wonder what the case study is about. Everything is included in the headline.

This is another compelling headline for a potential marketing case study. It says precisely what the case study demonstrates and invites the reader to learn more about what is defined as effective copywriting. You might also find our explainer on how to write a hypothesis useful.

Before diving into your case study’s details, you need to place an abstract at the top of the research paper. Looking at any scientific research paper, you will see an abstract at the top. It would help if you used this as a model for the abstract you will place at the top of your case study.

You need to place several vital pieces of information at the top of the case study. They include:

  • Make sure you include the client’s name. Remember to ask the client for permission before including their results in your case study.
  • You could also include the industry in which the client works. For example, is the client a financial company? Is the client a marketing company? Again, make sure to mention the industry.
  • Do not forget to mention the product or service used. What are you trying to showcase? Mention the specific product or service at the top of the case study.
  • If you have quick results, make sure to list them here. If you have infographics or graphs, be sure to reserve them for later areas of the case study. Include the actual results to convince the reader to keep reading.

If someone does not feel like reading the entire case study, they should be able to read the abstract and figure out what product or service you are promoting and why it is beneficial. 

You may want to provide a quick summary of what the client does. It should only last a few sentences but mention the client’s industry and what they provide. Here are a few sample client summaries you may want to use:

  • “Our client is a leading family medicine practice that serves patients of all ages in the local area. The client provides both acute and preventative care.”
  • “Our client is a local credit union that provides checking and savings account services. The client also provides loan services, such as auto loans and home loans.”

You can use these two examples from different industries to model your client description. 

Just beneath the section introducing the client, you can include information about the problem you were tasked to address. For example, why did the client call you? What were their concerns?

A few examples of problem statements you may want to mention in your case study include:

  • “Our client was having a hard time shortening customer response time. Finally, the client realized that it took customers, on average, more than two hours to get a response to their concerns.”
  • “Our client couldn’t figure out why their low conversion rates. Even though there was plenty of traffic going to the website, not enough people were reaching out to the business itself to learn more about the products and services offered. Less than one percent of people visiting the website were calling or emailing the business.” 

You may find it easier to include quotes from the client in this section. However, before you quote the client in the section, ask for permission. 

Before you move forward into how you helped the client solve their problems, you need to share how they found you. How did the client first make contact with you?

There are a few ways that your client may have found you. They include:

  • You may want to share this information if your client found you using a simple Google search.
  • If the client found you via a referral from the previous client, you may want to mention that. 
  • You could also include if you reached out to the client using a cold call. 

Then, you may want to mention why the client decided to choose you. How did you convince the client to give you a chance to solve the problem? Finally, you may want to share information about your customer service, the strategies you presented, or the project overview you shared. 

Now is the time to get into some of the details. You probably have a lot of products and services that you offer, so you need to explain how you decided to help the client with their problem. What solution did you decide to choose? Why did you decide to go with that solution?

Here is an example of a marketing case study related to an SEO campaign a marketing firm may have constructed. A few portions of this section include:

  • “We started by conducting a comprehensive audit of the existing SEO campaign to determine what was working and what was not.”
  • “During our detailed analysis, we discovered that the client was paying too much attention to competitive keywords. The client was basing its decision to pursue keyword targets based solely on search volume instead of search competitiveness. The client was competing against national brands that are incredibly difficult to displace from the top of the search engine results page.”
  • “We also conducted a detailed target market analysis to determine the optimal target market. That way, we could generate more website traffic and the right type of traffic.”
  • “During our analysis, we developed a list of long-tail keywords that were not as competitive and would still provide the right type of traffic.”
  • “We A/B tested different content types to determine the most appealing content to search engines and the target market.”
  • “We incorporated long-tail keywords into different types of content before posting it on the website.” 

Notice that this detailed strategy clearly explains how it was developed, implemented, and unfolded. This is also an excellent section to include quotes from the client. You may also want to include information on why you chose one strategy over another. This is also an excellent section to include graphs. Some people may not want to read the entire thing, and you can provide them with an excellent visual alternative. Here is a case study example to check out.

After finishing the strategy section, you can showcase the results. This is your time to shine. Make sure to highlight the best case study results, and do not forget to explain why those results are so beneficial. A few examples of results statements you may want to include might be: 

  • “Our results showed a 200 percent increase in traffic and a 300 percent increase in conversion rate over six months by interesting a better landing page into the marketing strategy. Because of this increase in website traffic, the client also enjoyed a significant revenue boost.”
  • “We implemented a change in the automated menu to shorten the number of time customers spent waiting. As a result, customers were routed to the right location 25 percent faster during the next three months.” 
  • “Our results show that the client generated 25 percent more revenue than the same month last year because of the changes we made to the website homepage.” 

Remember that you will probably have multiple results you want to showcase. Make sure to tackle the case study from every direction to provide a well-rounded picture of why your strategy worked well. Here is an example of a case study from a home building company. 

Next, you can wrap up the case study with an excellent conclusion. You can reiterate the main points from the case study, such as the problem, the strategy, and the solution.

You may also want to provide an update on how the client is doing after you parted ways. Is the client still using the strategy you implemented? Is it still working well? This is another good place to use some quotes from your client. For example, if your client appreciates your hard work, include it at the bottom of the case study.

You may also want to mention some other important pieces of advice you shared with the client on your way out the door. The conclusion is also a spot where you can talk about different situations where your best solution or research method might apply. For example, if you helped out a local family medicine practice, you may want to discuss why your strategy might also be helpful for other types of medicine. That way, you can convince people to reach out to you to learn more about this compelling story. Remember that different types of case studies might have different formats.

Step 9: Proofread Your Work

Before you submit your case study, be sure to proofread your work carefully. You must present a polished, finished product, so you must check for any grammar, spelling, or punctuation errors. You might also want to have a colleague look over your case study for stylistic purposes.

If you are interested in learning more, check out our essay writing tips !

how to write point of view in case study

Meet Rachael, the editor at Become a Writer Today. With years of experience in the field, she is passionate about language and dedicated to producing high-quality content that engages and informs readers. When she's not editing or writing, you can find her exploring the great outdoors, finding inspiration for her next project.

View all posts


  • Basics of Research Process
  • Methodology
  • How to Write a Case Study: Definition, Outline, Steps & Examples
  • Speech Topics
  • Basics of Essay Writing
  • Essay Topics
  • Other Essays
  • Main Academic Essays
  • Research Paper Topics
  • Basics of Research Paper Writing
  • Miscellaneous
  • Chicago/ Turabian
  • Data & Statistics
  • Admission Writing Tips
  • Admission Advice
  • Other Guides
  • Student Life
  • Studying Tips
  • Understanding Plagiarism
  • Academic Writing Tips
  • Basics of Dissertation & Thesis Writing


  • Essay Guides
  • Research Paper Guides
  • Formatting Guides
  • Admission Guides
  • Dissertation & Thesis Guides

How to Write a Case Study: Definition, Outline, Steps & Examples

Case study

Table of contents


Use our free Readability checker

A case study is a research method that involves an in-depth examination of a particular subject, often a person, group, event, or organization. It's used to explore complex issues in real-world contexts. A case study can provide insights that might not be achieved with other research methods.

Are you struggling with writing a case study and don't know where to begin? You are not alone. Most students involved in the Psychology or Sociology field often find this task challenging. Especially if they are new to this research method. However, with the right structure and preparation, creating a case study paper will be a piece of cake. 

After reading this article, you will be armed with all essential details including:

  • Definition 
  • Case study types
  • Basic structure
  • Steps on how to write a case study
  • Examples that worked.

Let’s dive right in!

What Is a Case Study: Definition

A case study is a research method that involves examining a specific instance to let researchers learn more about an individual, event, organization or concept. It is like a magnifying glass for studying real-life situations. By looking at a single example, we can learn more about complex issues and understand patterns. 

Case studies are used in the fields like Psychology, Business, Statistics or Nursing. As a rule, students apply this research method when writing a dissertation or thesis . 

Depending on the research question and the data needed to address a problem, case studies can involve various research methods.

Research Methods Applied in Case Studies

Case Study Example

Let's recap the main points. 

Essay Structure Basics

What Is the Purpose of a Case Study?

The primary purpose of a case study is to gain insight into the real-world situations through the investigation and analysis of a single instance. This research design is often applied to meet such goals: 

  • Develop a better understanding of complex issues or phenomena 
  • Identify patterns and relationships
  • Test hypotheses and theories in natural settings
  • Provide practical solutions
  • Illustrate best practices or successful strategies.

Every case study writer can customize their work to fit the needs of a specific discipline, as shown below.

Use of Case Studies 

Looking for expert case study help ? Don't hesitate to contact our academic writers today to get the assistance you need. Our team of experts is ready to provide you with top-notch writings to help you achieve your academic or professional goals

Types of Case Studies

There are different types of case studies that scholars or students can bring into play. Each approach has its own focus and is chosen based on research objectives. 

  • Descriptive case studies This approach involves a detailed examination of a particular situation or phenomenon to understand it better. Here, researchers see the context, events, and processes that led to a particular outcome, and get a comprehensive picture of the situation.
  • Explanatory case studies Explanatory method allows us to understand the "why" and “how” behind a particular event or phenomenon. As the name suggests, this type of case study seeks to test and explain the causal relationship between independent and dependent variables . 
  • Exploratory case studies Imagine being a detective and investigating a mystery or problem in its early stages. This is the main idea of an exploratory investigation. It helps to recognize key questions, potential patterns, and areas for further research. It's like peeling back the layers of an onion, revealing new insights and uncovering possible solutions. 
  • Intrinsic case studies  Unlike other case study methods, an intrinsic approach is used to explore a unique instance. Here, researchers focus on a particular scenario in its own right, rather than trying to apply the outcomes to a broader population.  
  • Instrumental case studies This type of study examines one instance to shed light on a larger group or phenomenon. Instrumental technique is a good choice if you want to develop theoretical frameworks and obtain generalizable findings.
  • Cumulative case studies  While conducting cumulative research, students compile and synthesize information from multiple similar instances. Here, you combine the results of multiple studies to draw more generalized conclusions.
  • Collective case reports Think of several individual instances being studied together to provide a broader understanding of a specific phenomenon. These instances are often connected by a common theme. This enables researchers to compare and contrast cases and uncover tendencies. 
  • Critical case studies Researchers use this method to explore exceptional instances that are particularly interesting or thought-provoking. Critical approach helps to analyze why a specific situation occurred and what could have been done differently.

Case Study Structure: Main Parts

When investigating any phenomenon, it’s important to organize your sections in a logical manner. A structure of a case study usually includes such components:

  • Introduction This section is a place to present a case. Provide a brief overview of your instance, introduce your key research objectives and prepare the readers for further analysis.
  • Problem identification By laying out a problem, you will be able to show the scope and significance of your topic. Identify the main issue that will be examined and build a clear statement of the problem.
  • Background A properly established context sets the stage for research and lays a foundation for case evaluation. Offer relevant background information on the instance. This can be a historical, geographical or cultural context.
  • Methodology Describe your  methodology in research  – approach, data collection methods and analysis techniques used in your investigation.
  • Solution  Now is the time to determine potential solutions to address the problem, and evaluate the pros and cons of each resolution. Make sure solutions are realistic.
  • Results  Once a case study is conducted, you should share your key findings. Mention any data or evidence that was collected and analyzed.
  • Discussion This part of a case study is a perfect opportunity for analysis. Discuss the implications of your outcomes and draw conclusions
  • Conclusion Summarize your main points, restate a problem and solutions, and offer final recommendations or next steps.

Case Study Structure

Case Study Outline

Before you create a case study, it’s a good idea to prepare an outline. It serves as a skeleton of your project. A well-structured outline of a case study helps organize your thoughts in a logical manner.

Below you can see an example of a basic template. Feel free to use it for inspiration. 

General Outline  

  • Brief subject introduction
  • Research purpose and objectives
  • Necessary context
  • Problem/issue
  • Problem significance
  • Subject/idea history
  • Setting or environment description
  • Key challenges, opportunities, or turning points
  • Research methods used to gather information
  • Data analysis methods
  • Possible strategies
  • Assessment of solutions
  • Recommended solvents
  • Major discoveries from the data analysis
  • Implications
  • Limitations/challenges
  • Summary of key points
  • Restatement of the problem and solution
  • Final suggestions or next steps

Based on the sample template shown above, arrange your key ideas and highlight critical information. You may change the blocks to meet your assignment’s unique requirements.

Before You Start Writing a Case Study

Preparation  is the key to success. To make your case study flawless, you need to establish your goal and plan. This will lay the foundation of the whole process before you begin writing.

Ensure you follow these 3 crucial steps before moving further. 

1. Carefully Read the Instructions 

Your professor may provide you with special requirements, case study rubric or exemplary works. The instructions may include details on preferred format, structure, word count, writing style or analysis techniques. Read given material attentively and make sure you fully understand the guidelines. 

Get expertly crafted works to meet your academic needs. Buy case study from certified professionals and ace your assignments with ease.

2. Conduct Research

Researching is the most time-consuming part of writing a case study. Review relevant studies on the research topic to gain a deeper understanding of your subject. You may want to go through different sources and identify their strengths and limitations. Strive to build a bridge between your case study report and existing gaps. 

Make sure to jot down all your ideas, opinions, notes or questions related to your research. This approach will help you build an outline and write a case study accordingly.  

3. Gather Data

Now you are all set for the data collection process. Identify the most relevant type of information pertinent to your research question.

Consider using primary sources such as interviews, surveys or questionnaires. Secondary resources may include books, articles, case studies and public documents. 

Your data must be accurate and reliable so double-check your research results before integrating them into your project.

Collecting Data for a Case Study Using Different Methods

How to Write a Case Study in 7 Steps?

Now that you are familiar with the preparation stages, it's time to dive into the writing process. Writing case studies can be challenging. But by following a structured approach, you can produce a clear and engaging work. 

To create a strong project, it's important to carefully plan and execute each step of your flow, from identifying the research question to presenting your conclusions. Below we have prepared detailed guidelines on how to write a case study paper. 

7 Steps on How to Write a Case Study

1. Introduce a Case Study

Start your case study introduction by presenting your subject and providing a brief overview of the research objectives. It's important to highlight the significance of your case and explain why it warrants examination. One way to do this is to focus on innovative aspects, such as a novel approach to a problem or a new technology. You can also emphasize the broader implications. 

You should also preview a structure. This will give readers an idea of what to expect. Briefly describe your main points or provide a rough outline. 

Case Study Introduction Example

2. Describe a Problem

Before you get to the problem, provide context that explains the issue at hand. Identify the scope and impact of this problem. One efficient strategy of creating case studies that trigger attention is integrating examples or statistics. This helps to understand how severe this situation is. 

Additionally, you may want to highlight any challenges or obstacles that have prevented a problem from being solved. 

Example of Problem Description in a Case Study

>> Read more: How to Write a Problem Statement

3. Discuss Research Methods 

Research methods you apply will define how to make a case study. There are multiple ways to collect data. So your primary task here is to figure out what kind of information you want to obtain. 

Your research strategy should align with your objectives. For instance, interviews can help capture detailed information from a small sample of people. On the other hand, surveys involve large groups of individuals. If you are using interviews or surveys, provide a list of questions participants were asked. 

You can also do experiments to test out different theories or conduct document analysis to identify trends. 

>> Learn more: What Is Experimental Design  

Example of How to Describe Research Methods 

4. Offer Solutions to the Problem 

The next stage involves coming up with potential solutions. Explain what strategies could be used to address the problem.

For example, if you write a case study on a business-related problem, solutions may involve implementing procedures to improve efficiency. Alternatively, in a healthcare niche, you will offer a new medication or therapy.

Be sure to provide evidence from your research or expert opinions to support your suggestions.

Here’s how to do a case study solutions section. 

Example of Solution

5. Present Your Key Results

Most scholars judge case study reports by research outcomes. You need to show that your solution works. Analyze collected data and share your most significant findings in your results section . This can be an increase in profits or a patient's health improvement. 

When you write your case study outcomes, it is important to organize the information in a clear and concise manner. Use tables, graphs and charts to illustrate your data visually. 

Provide a short summary of your results and their implications. But don’t just tell. You need to back up your research with evidence. If you used interviews, be sure to include any statistical analysis done for those results. 

Example of Case Study Research Results

6. Conclude with Recommendations

A conclusion of a case study is where you wrap everything up and provide recommendations for further research. Sum up your key points and explain how they could be used to solve similar problems. You can also highlight any unexpected findings or insights that emerged during the study. Don’t forget to discuss any ethical considerations or limitations. 

You need to create a lasting impression. For this, end a case study with a thought-provoking statement or call to action. 

Case Study Conclusion Example

7. Proofread Your Case Study

Once you are done with writing a case study, you need to carefully review it. Keep an eye on these things when checking your work: 

  • Grammar mistakes Proofread your writing for typos and grammar errors. Feel free to use our  Grammar Checker  to make sure you got everything right.
  • Clarity Check whether your work is readable and concise. Avoid long sentences and complex structures.
  • Sources accuracy Make sure to check all sources for accuracy. It is also important to ensure that all reported data is up-to-date.
  • Citations Ascertain whether all sources are properly cited and the same style is used consistently throughout your paper.

Case Study Format

Besides the content, it is also important to stick to a specific case study paper format. The layout of your paper should follow guidelines of the chosen citation style.

There are different ways to format a case study. Commonly used styles include APA, MLA, Chicago and Harvard. Each format  presents specific requirements for formatting your text and references. 

Check out our detailed guides listed below to learn more about each style. 

>>  How to Write a Paper in APA Format?

>>  How to Do MLA Format?  

>>  How to Write a Chicago Style Paper?

Case Study Examples

Getting actual examples of case studies can be a great way to learn and understand how to write one. To help you out, we have collected several sample case study paper examples for different disciplines. Feel free to use these samples as inspiration when writing your own paper.

Case Study Writing Tips

With the right approach, your effort will reward you with an A+. In this section, we will list some actionable tips on how to write a good case study: 

  • Planning your work ahead Planning your work ahead Make sure to create an outline before you start writing and stick to it throughout the entire process.
  • Arranging your data logically Break down complex information into chunks and use visual elements (tables, graphs, diagrams) to present it.
  • Structuring your writing Use headings and subheadings to organize your content and make key points easy to access.
  • Keeping your text simple Write your case study in an easy-to-read language and refrain from complex sentence structures.
  • Remaining impartial Be objective in your analysis and avoid personal biases.

Mistakes to Avoid When Writing a Case Study

Even a small mistake can undermine your whole work. Here are some common pitfalls students fail to account for in their case studies:

  • Focusing too much on the background Provide enough space for analysis of your problem and solution.
  • Stuffing with direct quotes Quotes can be used as evidence in your paper. But relying on them too much will make it sound overly repetitive.
  • Not referring to all sources Always cite your sources correctly and use only reliable data in your paper.
  • Being vague Avoid general statements and be more specific while discussing your results and solutions.
  • Failing to mention possible gaps Always consider ethical considerations or limitations.

Advantages and Disadvantages of Case Study

Using a case study approach as your research method has its own pros and cons. On one hand, it is an effective way to explore a particular issue in detail. On the other, there are certain limitations that come with this approach. Below we will cover both strengths and limitations of case studies.

Benefits of Case Study

A case study is like a seed that can grow into a fruitful tree, providing resolutions to intricate problems. Here are the biggest case study benefits you can use to your advantage:

  • In-depth analysis Researchers can gather a lot of information on a specific topic or issue.
  • Insights into elaborate issues Allows researchers to examine complex issues in a controlled manner.
  • Real-life situations You are able to test theories or hypotheses in real-world settings.
  • Comprehensive approach Researchers can collect both quantitative and qualitative data.
  • Unique revelations This method can enlight on previously unexplored or understudied areas.

Limitations of Case Study

As with any research method, case studies have their fair share of drawbacks. Let's take a closer look at some of the most prevalent issues that can arise when using this approach.

  • Limited generalizability Due to the small sample size and unique nature of each case, it can be difficult to generalize findings to a larger population.
  • Observer bias Researchers may bring their own biases and perspectives, which can influence their results and interpretations.
  • Time-consuming and expensive This approach requires significant time and resources to conduct, making it less feasible for some research questions.
  • Lack of control In contrast to experimental research, case studies lack control over extraneous variables. This can make it difficult to establish cause-and-effect relationships.
  • Subjectivity Collected data is often subjective and open to interpretation, which can introduce potential errors.

Case Study Paper Writing Checklist

Before you write a case study assignment, make sure to recap all the information you have learnt today. Refer to this checklist to ensure you are on the right track. 

Bottom Line on How to Write a Case Study

Writing a case study can be an incredibly challenging task for any student. However, with the right approach and tips, you can easily turn this daunting task into a pleasant experience. 

We hope this article helped you understand how to write a case study. Remember to focus on the practical part and avoid overgeneralizing or cherry-picking data.


Our paper writing service is your best choice. We have helped thousands of students with their projects and would be glad to assist you, too. Our team of skilled writers is ready to help you complete your work upon ‘ write my case study ’ request.

Frequently Asked Questions

1. what is a case study in research.

A case study is a research method that involves an in-depth analysis of a particular subject. This approach most often focuses on a single event, person or group. It provides insight into the context of a problem and can be used to explore solutions to intricate issues.

2. What is the difference between a case study and a research paper?

The main difference between a case study and a research paper is in their scope. A case study explores a limited number of subjects, while research papers investigate multiple variables and/or draw conclusions from larger data sets. While both works contain evidence-based information, the focus and approach taken are quite different. Research papers are more general in nature, while case studies focus on narrow problems.

3. How long should a case study be?

The length of a case study varies depending on the type of assignment. Case studies intended for scholarly articles range from 3,000 to 4,0000 words or more. Meanwhile, if it’s a separate chapter in your MA or PhD dissertation, you will need to keep it between 8,000-15,000 words. Follow specific guidelines provided by your professor or institution. 

4. Why is a case study important?

Case studies are an important research tool, as they provide detailed information on a particular issue. By exploring a single instance from multiple angles, researchers can uncover solutions to complicated problems that may not be immediately apparent. Using this method, scientists also test hypotheses and generate new theories.

5. What makes a good case study?

A good case study should be organized, well-researched, and contain evidence. Some characteristics of a case study include:

  • Precise subject overview
  • Thorough analysis that goes beyond surface-level information
  • Examination of a single scenario from various perspectives
  • Fact-based arguments
  • Validated findings.

6. How to start a case study?

To start a case study, begin by carefully reading requirements and identifying the main problem to be addressed. Don't jump to conclusions or make assumptions – take it one step at a time. Once you have a clear understanding of your goal, gather relevant data. This includes doing research, interviewing people, and analyzing relevant documents.


Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

You may also like

Cross Sectional Study

  • checkbox I thoroughly researched my topic and gathered relevant information.
  • checkbox A problem/issue is clearly defined. 
  • checkbox My case study structure is well-organized. 
  • checkbox I used appropriate research methods to gather data.
  • checkbox My findings are well-supported by analysis and evidence. 
  • checkbox I discussed possible limitations and ethical considerations. 
  • checkbox The work offers recommendations for further research.
  • checkbox My paper adheres to formatting guidelines required by my instructor.
A researcher is interested in studying the effects of a newly implemented teaching method on student performance. To find out, they observe a class of 30 students over one semester. The researcher compares the test scores from before and after the method was used, documenting its effectiveness.  The study results showed that academic performance had improved by 11.5% since the new teaching method was implemented. The researcher concluded that this approach works well and can be generalized to a broader population.
Post-traumatic stress disorder (PTSD) is a debilitating condition that can arise in individuals who have experienced a traumatic event. In this case study, we examine the experiences of a patient who was diagnosed with PTSD following a car accident. Our analysis focuses on the patient's symptoms, including intrusive thoughts, hyperarousal, and avoidance behaviors. We also explore the treatments employed to manage these symptoms. By analyzing this case, we aim to provide insights into the challenges of treating PTSD and offer recommendations for improving therapeutic interventions for individuals suffering from this condition.
John is a 28-year-old man who was involved in a serious car accident three months ago. Since then, he has been experiencing PTSD symptoms, including recurring nightmares, flashbacks, and feelings of anxiety. These symptoms have affected his work performance and relationships with family and friends. Despite seeking help from his primary care physician and attending therapy sessions, John has not experienced significant improvement. The challenge is to identify effective treatments that can help John manage his PTSD and improve his quality of life.
In this research, both quantitative and qualitative data were utilized. 10 semi-structured interviews were conducted with participants who had experienced PTSD symptoms following a traumatic event. Additionally, data was collected from a survey of 253 individuals who had not been diagnosed with PTSD. We inquired about their experiences with trauma and the types of coping strategies they used to manage stress. Medical records from John's primary care physician were analyzed to track his progress over time. The combination of quantitative and qualitative data allowed for a comprehensive understanding of John's unique experiences with PTSD.
One potential solution for addressing John's PTSD symptoms is cognitive-behavioral therapy (CBT). According to a study by Bisson and colleagues (2013), CBT has been found to be effective in reducing symptoms of PTSD in individuals who have experienced traumatic events. The therapist can work with John to identify and challenge negative thought patterns related to his traumatic experience and teach him coping skills to manage his anxiety and stress.
Our analysis showed that participants who received cognitive-behavioral therapy (CBT) reported a significant decrease in symptoms of post-traumatic stress disorder (PTSD), as compared to those who received no therapy. Specifically, the group who received CBT experienced a 35% reduction in symptoms. Meanwhile, the control group experienced no significant change. These findings suggest that CBT may be an effective treatment option for individuals with PTSD.
Our research highlighted the significant impact of PTSD on individuals who have experienced a traumatic event. The results suggested that cognitive-behavioral therapy and reprocessing therapy are effective treatments for PTSD. However, more research is needed to determine the long-term effects of these treatments. Additionally, the stigma surrounding mental health and seeking treatment remains a significant barrier to access to care. It is crucial for healthcare professionals and policymakers to address this issue and increase access to mental health services.


  • Bipolar Disorder
  • Therapy Center
  • When To See a Therapist
  • Types of Therapy
  • Best Online Therapy
  • Best Couples Therapy
  • Best Family Therapy
  • Managing Stress
  • Sleep and Dreaming
  • Understanding Emotions
  • Self-Improvement
  • Healthy Relationships
  • Student Resources
  • Personality Types
  • Guided Meditations
  • Verywell Mind Insights
  • 2024 Verywell Mind 25
  • Mental Health in the Classroom
  • Editorial Process
  • Meet Our Review Board
  • Crisis Support

What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

how to write point of view in case study

Cara Lustik is a fact-checker and copywriter.

how to write point of view in case study

Verywell / Colleen Tighe

  • Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

  • Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
  • Gives researchers the chance to collect information on why one strategy might be chosen over another
  • Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

  • It cannot necessarily be generalized to the larger population
  • Cannot demonstrate cause and effect
  • It may not be scientifically rigorous
  • It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

  • Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
  • Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
  • Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

  • Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
  • Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
  • Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
  • Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
  • Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
  • Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

  • Archival records : Census records, survey records, and name lists are examples of archival records.
  • Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
  • Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
  • Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
  • Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
  • Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

  • Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
  • Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
  • Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
  • Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

  • Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
  • Read examples of case studies to gain an idea about the style and format.
  • Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Academic Success Center

Research Writing and Analysis

  • NVivo Group and Study Sessions
  • SPSS This link opens in a new window
  • Statistical Analysis Group sessions
  • Using Qualtrics
  • Dissertation and Data Analysis Group Sessions
  • Defense Schedule - Commons Calendar This link opens in a new window
  • Research Process Flow Chart
  • Research Alignment Chapter 1 This link opens in a new window
  • Step 1: Seek Out Evidence
  • Step 2: Explain
  • Step 3: The Big Picture
  • Step 4: Own It
  • Step 5: Illustrate
  • Annotated Bibliography
  • Literature Review This link opens in a new window
  • Systematic Reviews & Meta-Analyses
  • How to Synthesize and Analyze
  • Synthesis and Analysis Practice
  • Synthesis and Analysis Group Sessions
  • Problem Statement
  • Purpose Statement
  • Conceptual Framework
  • Theoretical Framework
  • Locating Theoretical and Conceptual Frameworks This link opens in a new window
  • Quantitative Research Questions
  • Qualitative Research Questions
  • Trustworthiness of Qualitative Data
  • Analysis and Coding Example- Qualitative Data
  • Thematic Data Analysis in Qualitative Design
  • Dissertation to Journal Article This link opens in a new window
  • International Journal of Online Graduate Education (IJOGE) This link opens in a new window
  • Journal of Research in Innovative Teaching & Learning (JRIT&L) This link opens in a new window

Writing a Case Study

Hands holding a world globe

What is a case study?

A Map of the world with hands holding a pen.

A Case study is: 

  • An in-depth research design that primarily uses a qualitative methodology but sometimes​​ includes quantitative methodology.
  • Used to examine an identifiable problem confirmed through research.
  • Used to investigate an individual, group of people, organization, or event.
  • Used to mostly answer "how" and "why" questions.

What are the different types of case studies?

Man and woman looking at a laptop

Note: These are the primary case studies. As you continue to research and learn

about case studies you will begin to find a robust list of different types. 

Who are your case study participants?

Boys looking through a camera

What is triangulation ? 

Validity and credibility are an essential part of the case study. Therefore, the researcher should include triangulation to ensure trustworthiness while accurately reflecting what the researcher seeks to investigate.

Triangulation image with examples

How to write a Case Study?

When developing a case study, there are different ways you could present the information, but remember to include the five parts for your case study.

Man holding his hand out to show five fingers.

Was this resource helpful?

  • << Previous: Thematic Data Analysis in Qualitative Design
  • Next: Journal Article Reporting Standards (JARS) >>
  • Last Updated: May 29, 2024 8:05 AM
  • URL:

NCU Library Home

How to write a case study — examples, templates, and tools

How to write a case study — examples, templates, and tools marquee

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

How to write a case study — examples, templates, and tools card image

How to Write a Case Study: Bookmarkable Guide & Template

Braden Becker

Published: November 30, 2023

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

company conducting case study with candidate after learning how to write a case study

Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers.

Download Now: 3 Free Case Study Templates

Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll.

Case Study Definition

Case study templates, how to write a case study.

  • How to Format a Case Study

Business Case Study Examples

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it's common for a case study to tell the story of a successful business partnership between a vendor and a client. Perhaps the success you're highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients.

how to write point of view in case study

Free Case Study Templates

Showcase your company's success using these three free case study templates.

  • Data-Driven Case Study Template
  • Product-Specific Case Study Template
  • General Case Study Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Why write a case study? 

I know, you’re thinking “ Okay, but why do I need to write one of these? ” The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples. Here are a few reasons why you should write case studies. 

1. Explain Complex Topics or Concepts

Case studies give you the space to break down complex concepts, ideas, and strategies and show how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that shows how your product solved their issue and how those strategies can be repeated to help other customers get similar successful results.  

2. Show Expertise

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with. 

3. Build Trust and Credibility

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework. They can have confidence in the solutions you’ve presented because they’ve read through as you’ve explained the problem and outlined step-by-step what it took to solve it. All of these elements working together enable you to build trust with potential customers.

4. Create Social Proof

Using existing clients that have seen success working with your brand builds social proof . People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — putting your success on display for potential customers to see. 

All of these attributes work together to help you gain more clients. Plus you can even use quotes from customers featured in these studies and repurpose them in other marketing content. Now that you know more about the benefits of producing a case study, let’s check out how long these documents should be. 

How long should a case study be?

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words. 

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved. This may be easier said than done, but it's important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader's interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Use headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers. We’ve also seen brands incorporate video elements into case studies listed on their site for a more engaging experience. 

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one. 

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Tell us a little about yourself below to gain access today:

And to give you more options, we’ll highlight some useful templates that serve different needs. But remember, there are endless possibilities when it comes to demonstrating the work your business has done.

1. General Case Study Template

case study templates: general

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction. As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

case study templates: bold social media business

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

case study templates: lead generation business

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that we’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

  • Get started with case study templates.
  • Determine the case study's objective.
  • Establish a case study medium.
  • Find the right case study candidate.
  • Contact your candidate for permission to write about them.
  • Ensure you have all the resources you need to proceed once you get a response.
  • Download a case study email template.
  • Define the process you want to follow with the client.
  • Ensure you're asking the right questions.
  • Layout your case study format.
  • Publish and promote your case study.

1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, we recommend you download HubSpot's Case Study Templates we mentioned before to kickstart the process.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client have succeeded in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

Your case study can focus on one of the following client objectives:

  • Complying with government regulation
  • Lowering business costs
  • Becoming profitable
  • Generating more leads
  • Closing on more customers
  • Generating more revenue
  • Expanding into a new market
  • Becoming more sustainable or energy-efficient

3. Establish a case study medium.

Next, you'll determine the medium in which you'll create the case study. In other words, how will you tell this story?

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Here are some different case study mediums to consider:

Written Case Study

Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form for readers to fill out before downloading the piece, allowing this case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom. As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

One part of this step is to choose clients who have experienced unexpected success from your product or service. When you've provided non-traditional customers — in industries that you don't usually work with, for example — with positive results, it can help to remove doubts from prospects.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend credibility to your own. In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Customers that came to you after working with a competitor help highlight your competitive advantage and might even sway decisions in your favor.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Most importantly at this point, however, is getting your subject's approval. When first reaching out to your case study candidate, provide them with the case study's objective and format — both of which you will have come up with in the first two steps above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study? Although you're writing this for your own company's benefit, your subject is far more interested in the benefit it has for them.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Brand Exposure

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees. When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too. This presents your subject with networking and career development opportunities they might not have otherwise.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours. If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank-you for their help creating your case study.

Backlinks and Website Traffic

Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study on your website, and your study links back to your subject's website — known as a "backlink" — this small gesture can give them website traffic from visitors who click through to your subject's website.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google. This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry.

6. Ensure you have all the resources you need to proceed once you get a response.

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

  • A clear explanation of why you are creating this case study and how it will be used.
  • A statement defining the information and potentially trademarked information you expect to include about the company — things like names, logos, job titles, and pictures.
  • An explanation of what you expect from the participant, beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback, and do you have permission to pass contact information along for these purposes?
  • A note about compensation.

Success Story Letter

As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you'll want to be sure to define the following steps in the Success Story Letter.

7. Download a case study email template.

While you gathered your resources, your candidate has gotten time to read over the proposal. When your candidate approves of your case study, it's time to send them a release form.

A case study release form tells you what you'll need from your chosen subject, like permission to use any brand names and share the project information publicly. Kick-off this process with an email that runs through exactly what they can expect from you, as well as what you need from them. To give you an idea of what that might look like, check out this sample email:

sample case study email release form template

8. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you'll need to receive internal approval from the company's marketing team. Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation. That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview, which should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it's best to contact the customer with a link to the page where the case study lives. Don't be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions. What do those look like? Here are a few examples to get you started:

  • What are your goals?
  • What challenges were you experiencing before purchasing our product or service?
  • What made our product or service stand out against our competitors?
  • What did your decision-making process look like?
  • How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing." Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you're looking to craft a compelling story, "yes" or "no" answers won't provide the details you need. Focus on questions that invite elaboration, such as, "Can you describe ...?" or, "Tell me about ..."

In terms of the interview structure, we recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. Sample questions might include:

  • How long have you been in business?
  • How many employees do you have?
  • What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context. That helps match the customer's need with your solution. Sample questions might include:

  • What challenges and objectives led you to look for a solution?
  • What might have happened if you did not identify a solution?
  • Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes. Sample questions might include:

  • How did you hear about our product or service?
  • Who was involved in the selection process?
  • What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

  • How long did it take to get up and running?
  • Did that meet your expectations?
  • Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

  • Is there a particular aspect of the product or service that you rely on most?
  • Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

  • How is the product or service helping you save time and increase productivity?
  • In what ways does that enhance your competitive advantage?
  • How much have you increased metrics X, Y, and Z?

10. Lay out your case study format.

When it comes time to take all of the information you've collected and actually turn it into something, it's easy to feel overwhelmed. Where should you start? What should you include? What's the best way to structure it?

To help you get a handle on this step, it's important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study. They can be very visual, which you'll see in some of the examples we've included below, and can sometimes be communicated mostly through video or photos, with a bit of accompanying text.

Here are the sections we suggest, which we'll cover in more detail down below:

  • Title: Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
  • Subtitle: Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
  • Executive Summary : A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
  • About the Subject: An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
  • Challenges and Objectives: A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
  • How Product/Service Helped: A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
  • Results: A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
  • Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
  • Future Plans: Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
  • Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you've completed your case study, it's time to publish and promote it. Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas:

Lead Gen in a Blog Post

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people here from your homepage with a "Case Studies" or "Testimonials" button along your homepage's top navigation bar.

Format for a Case Study

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

case study format: title

Image Source

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

  • State the name of your custome r. Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
  • State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
  • Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is also essential.

2. Subtitle

case study format: subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title. In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

We like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

case study format: executive summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you. Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.” We love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

case study format: about the company

Readers need to know and understand who your customer is. This is important for several reasons: It helps your reader potentially relate to your customer, it defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit), and it gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

case study format: storytelling about the business

5. Challenges and Objectives

case study format: challenges and objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember: Stress the urgency of the situation. Don’t understate how much your customer needed your solution (but don’t exaggerate and lie, either). Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“Educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other.”

We love how IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help.

6. How Product/Service Helped

case study format: how the service helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of. You can also go into detail about how you worked with and for your customer. Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform. We love how it shows its proactivity and thoroughness. It makes potential customers feel that IDEO might do something similar for them.

case study format: results

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary. Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

We can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

case study format: quote

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization. This imagery provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results. In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even after years of the end of the contract.

10. Call to Action (CTA)

case study format: call to action

Not every case study needs a CTA, but we’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

To help you visualize this case study outline, check out the case study template below, which can also be downloaded here .

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story. And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "New England Journal of Medicine," by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that's what they do. So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign — a project that included the goal of promoting the client's digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Notice that the case study does include some light written copy — which includes the major points we've suggested — but lets the visuals do the talking, allowing users to really absorb the studio's services.

3. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great — the company created a solution for vertical farming startup INFARM's challenge — it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

4. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Rock and Roll Hall of Fame Boosts Social Media Engagement and Brand Awareness with HubSpot

In the case study above , HubSpot uses photos, videos, screenshots, and helpful stats to tell the story of how the Rock and Roll Hall of Fame used the bot, CRM, and social media tools to gain brand awareness.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and, perhaps more important, to potential customers. Before you show off the projects that make you the proudest, we hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling good about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness in July 2021.

New Call-to-action

Don't forget to share this post!

Related articles.

7 Pieces of Content Your Audience Really Wants to See [New Data]

7 Pieces of Content Your Audience Really Wants to See [New Data]

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Write a Listicle [+ Examples and Ideas]

How to Write a Listicle [+ Examples and Ideas]

28 Case Study Examples Every Marketer Should See

28 Case Study Examples Every Marketer Should See

What Is a White Paper? [FAQs]

What Is a White Paper? [FAQs]

What is an Advertorial? 8 Examples to Help You Write One

What is an Advertorial? 8 Examples to Help You Write One

How to Create Marketing Offers That Don't Fall Flat

How to Create Marketing Offers That Don't Fall Flat

20 Creative Ways To Repurpose Content

20 Creative Ways To Repurpose Content

16 Important Ways to Use Case Studies in Your Marketing

16 Important Ways to Use Case Studies in Your Marketing

11 Ways to Make Your Blog Post Interactive

11 Ways to Make Your Blog Post Interactive

Showcase your company's success using these free case study templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Evaluating a Text

Content & point of view.

Content is made up of main idea and supporting information. There are some basic questions to ask in order to analyze how these two pieces function together, and whether they function effectively.

Analyze a text’s content when that text’s purpose is to persuade or inform. Questions about content fall into four main categories:

Relevance of Content

  • Is the main idea generally believable? (note that this question does not ask whether you believe or agree with the main idea; it asks if the main idea is logically acceptable, so that even if you don’t agree, you can still see the legitimacy of the idea)
  • Is the supporting content directly related to that main idea?
  • Do the key supporting ideas relate to and build upon one another?
  • Do the details and examples relate to the key supporting ideas and main idea?
  • Is the content relevant and appropriate to the author’s purpose?
  • Is the content relevant to and appropriate for the author’s intended audience?

Amount of Content

  • Are there enough key supporting ideas to verify the main idea? (e.g., so that an argument is not based only on one reason or example)
  • Are there enough examples to fully explain a key supporting idea as appropriate to the audience?
  • Are examples detailed enough to fully explain a key supporting idea as appropriate to the audience? (e.g., are definitions or key words or concepts included if the audience might include members who are less expert in the field?)

For example:

If the main idea is that new hiring procedures need to be implemented in the workplace, the support needs to include many different reasons why, and each reason why needs its own supporting evidence. Just saying that such a move would increase employee retention is not sufficient support, although it is one good supporting idea that needs appropriate supporting evidence in itself with facts and statistics from valid sources.

Type of Content

  • Is the type of content appropriate to support the main idea?

That’s the main question to ask about content, but evaluating content is more nuanced. Types of content may include, but are not limited to, the following:

  • case studies
  • experiment results
  • expert opinion
  • personal opinion
  • interviews with people involved in a situation or issue
  • personal experiences, anecdotes, stories

Since a text intended to persuade offers a logical argument, one useful way to evaluate the quality of its content is to ask what type of content you would need to be convinced of the author’s main idea, or at least to see the value in the idea. For example:

Main Idea: Although immunotherapy has produced some good results in fighting cancer, overall it is less effective than chemotherapy.

Appropriate Content: Content would have to include facts, case studies, and/or experiment results. If the text included only personal anecdotes to support this particular main idea, you might not be convinced.

Main Idea: The city’s board of education should institute an honors program not only for high school students, but for elementary and junior high school students as well.

Appropriate Conten t : Content would have to include case studies or statistics that showed that elementary and junior high school students benefited in different ways from having an honors program. Content might logically include interviews with students, parents, and teachers, but without case studies or statistics to prove benefits, the text would be mostly opinion, and may not convince a reader of the author’s main idea.

Since facts are useful in creating solid content, view the following video for a fuller explanation of fact vs. opinion.

Quality of Content

  • In what type of source is the content located: a peer-reviewed journal article, a popular magazine, a self-published book, a blog, a website sponsored by an organization with a particular viewpoint? Content from a peer-reviewed journal should be of higher quality than content from a self-published blog post, simply because the process of peer review means that other experts in the field think the author’s information has enough merit to be published.
  • Is the content accurate, to the best of your knowledge?
  • Does the content consider the opposing viewpoint if there is a significant opposing viewpoint? If so, the content is likely to be balanced and objective, characteristics which contribute to good quality content.
  • Is the content logically sound, without logical errors? (see the page on Analyzing Arguments/Logical Fallacies for a fuller discussion of how to determine logically sound content)

Point of View

Point of view relates to how the author presents their content. It’s the perspective the author takes on the content. Is the author passionate or dispassionate about the ideas being presented? Is the author’s point of view biased, because of conscious or subconscious preferences? Is the author taking a subjective or objective stance? You can think of point of view traditionally in terms of language, which also helps you identify the author’s engagement with and perspective on the topic—does the author use “I,” “we,” “they,” “one?” Determining the author’s point of view will provide you with additional insight into the author’s content and what the author thinks about that content. Point of view is not the same as main idea. The main idea is the concept the author wants you—the reader—to understand. Point of view is the author’s personal understanding, perspective on, and engagement with that concept. (Read more about how language helps identify point of view on the Language & Tone page.)

View the following video on point of view.

Based on your reading of “ Forget Shorter Showers ” by Derrick Jensen, consider the following questions about the article’s content and point of view. There’s no one right answer; answers will be based upon your interpretation. Once you have considered these questions, read one reader’s thoughts. (Note that there’s no question about logic – we’ll deal with that on the next page.)

  • Is the main idea generally believable?
  • Is the content appropriate to the author’s purpose and audience?
  • Does all of the content relate to that main idea?
  • Are there enough examples to fully explain and support the main idea?
  • What is the main type of content? fact? opinion? etc.? Is the type of content appropriate to the author’s main idea, purpose, and audience?
  • Is the content balanced—does it consider any significant opposing viewpoints?
  • What is the author’s own point of view, and how does that influence the presentation of content?

The main idea may or may not be believable, based on a reader’s orientation and proclivity for taking action. The author relates ecological activism to activism that was intended to save human lives, and in some way one can argue that activism in regard to natural resources is akin to saving human lives. As a reader, I can see two different answers to this question—believable and not believable. The content relates clearly to the author’s main idea, purpose, and audience; he remains focused on supporting his main idea. The content is also appropriate to the purpose and audience, given that people who would read articles on the Orion site are interested in conservation and preservation of resources. There also seems to be enough content to fully explain the main idea and purpose to the intended audience. Most of the information seems to be opinion. The author does include factual information, with a number of percentages about amount of resource use and who is using those resources.  However, I don’t know the source of those statistics, and it would be very useful to know the sources. Otherwise, I can’t tell if that information comes from valid sources, or even if the author made up the statistical information. So, I’m not sure about the accuracy of the information. Also, the information is not balanced in this article—there’s very little if any concession to an opposing viewpoint. That may be because the author is so passionate about the content. His point of view may be biased, especially when he states that “the endpoint of the logic behind simple living as a political act is suicide.” For me as a reader, this pushes his argument a bit far. So, while I think that the article and the author’s viewpoint is different and interesting, I’m not sure how solid it is based on an evaluation of the content and his own, perhaps biased, point of view.

  • Main Idea & Supporting Content. Authored by : Susan Oaks. Project : Introduction to College Reading & Writing. License : CC BY-NC: Attribution-NonCommercial
  • image of an idea bubble with the words Thinking Welcome. Authored by : Gerd Altmann. Provided by : Pixabay. Located at : . License : CC0: No Rights Reserved
  • video Distinguishing between Fact and Opinion. Authored by : Marc Franco. Provided by : Snap Language. Located at : . License : Other . License Terms : YouTube video
  • video The Author's Point of View in Writing. Authored by : Marc Franco. Provided by : Snap Language. Located at : . License : Other . License Terms : YouTube video

Footer Logo Lumen Candela

Privacy Policy

how to write point of view in case study

  • Walden University
  • Faculty Portal

Scholarly Voice: First-Person Point of View

First-person point of view.

Since 2007, Walden academic leadership has endorsed the APA manual guidance on appropriate use of the first-person singular pronoun "I," allowing the use of this pronoun in all Walden academic writing except doctoral capstone abstracts, which should not contain first person pronouns.

In addition to the pointers below, APA 7, Section 4.16 provides information on the appropriate use of first person in scholarly writing.

Inappropriate Uses:   I feel that eating white bread causes cancer. The author feels that eating white bread causes cancer. I found several sources (Marks, 2011; Isaac, 2006; Stuart, in press) that showed a link between white bread consumption and cancer.   Appropriate Use:   I surveyed 2,900 adults who consumed white bread regularly. In this chapter, I present a literature review on research about how seasonal light changes affect depression.
Confusing Sentence:   The researcher found that the authors had been accurate in their study of helium, which the researcher had hypothesized from the beginning of their project.   Revision:   I found that Johnson et al. (2011) had been accurate in their study of helium, which I had hypothesized since I began my project.
Passive voice:   The surveys were distributed and the results were compiled after they were collected.   Revision:   I distributed the surveys, and then I collected and compiled the results.
Appropriate use of first person we and our :   Two other nurses and I worked together to create a qualitative survey to measure patient satisfaction. Upon completion, we presented the results to our supervisor.

Make assumptions about your readers by putting them in a group to which they may not belong by using first person plural pronouns. Inappropriate use of first person "we" and "our":

  • We can stop obesity in our society by changing our lifestyles.
  • We need to help our patients recover faster.

In the first sentence above, the readers would not necessarily know who "we" are, and using a phrase such as "our society " can immediately exclude readers from outside your social group. In the second sentence, the author assumes that the reader is a nurse or medical professional, which may not be the case, and the sentence expresses the opinion of the author.

To write with more precision and clarity, hallmarks of scholarly writing, revise these sentences without the use of "we" and "our."

  • Moderate activity can reduce the risk of obesity (Hu et al., 2003).
  • Staff members in the health care industry can help improve the recovery rate for patients (Matthews, 2013).

Pronouns Video

  • APA Formatting & Style: Pronouns (video transcript)

Related Resources


Didn't find what you need? Email us at [email protected] .

  • Previous Page: Point of View
  • Next Page: Second-Person Point of View
  • Office of Student Disability Services

Walden Resources


  • Academic Residencies
  • Academic Skills
  • Career Planning and Development
  • Customer Care Team
  • Field Experience
  • Military Services
  • Student Success Advising
  • Writing Skills

Centers and Offices

  • Center for Social Change
  • Office of Academic Support and Instructional Services
  • Office of Degree Acceleration
  • Office of Research and Doctoral Services
  • Office of Student Affairs

Student Resources

  • Doctoral Writing Assessment
  • Form & Style Review
  • Quick Answers
  • ScholarWorks
  • SKIL Courses and Workshops
  • Walden Bookstore
  • Walden Catalog & Student Handbook
  • Student Safety/Title IX
  • Legal & Consumer Information
  • Website Terms and Conditions
  • Cookie Policy
  • Accessibility
  • Accreditation
  • State Authorization
  • Net Price Calculator
  • Contact Walden

Walden University is a member of Adtalem Global Education, Inc. Walden University is certified to operate by SCHEV © 2024 Walden University LLC. All rights reserved.

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

  • Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

  • Google Tag Manager
  • Infographics
  • Daily Infographics
  • Popular Templates
  • Accessibility
  • Graphic Design
  • Graphs and Charts
  • Data Visualization
  • Human Resources
  • Beginner Guides

Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

How Present a Case Study like a Pro

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

how to write point of view in case study

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

Case Study Example Psychology

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

how to write point of view in case study

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

how to write point of view in case study

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

how to write point of view in case study

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

how to write point of view in case study

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

how to write point of view in case study

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

how to write point of view in case study

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

how to write point of view in case study

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

College Lab Report Template - Introduction

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

how to write point of view in case study

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

how to write point of view in case study

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

how to write point of view in case study

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Modern Lead Generation Business Case Study Presentation Template

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

  • Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
  • Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
  • Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
  • Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
  • Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
  • Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

how to write point of view in case study

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

  • Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
  • Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
  • Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
  • Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
  • Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

  • Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
  • Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
  • Objectives : Clearly state the goals of the case study in a dedicated slide.
  • Findings : Use charts, graphs and bullet points to present your findings succinctly.
  • Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
  • Conclusion : Summarize key takeaways and results.
  • Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

how to write point of view in case study

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

Discover popular designs

how to write point of view in case study

Infographic maker

how to write point of view in case study

Brochure maker

how to write point of view in case study

White paper online

how to write point of view in case study

Newsletter creator

how to write point of view in case study

Flyer maker

how to write point of view in case study

Timeline maker

how to write point of view in case study

Letterhead maker

how to write point of view in case study

Mind map maker

how to write point of view in case study

Ebook maker

how to write point of view in case study

Point of view: Complete guide to POV in stories

Point of view is an important element of storytelling. The viewpoint narrator’s version of events shapes the reader’s own understanding and judgments. Read on for POV definitions and examples:

  • Post author By Jordan
  • 22 Comments on Point of view: Complete guide to POV in stories

how to write point of view in case study

Perspective writing is an aspect of narration many writers struggle with. Yet point of view is an important element of storytelling. Read a complete guide to point of view including first person, second and third, plus objective point of view, with definitions and examples:

Contents of this POV guide

In this guide, we’ll begin by exploring what point of view is and involved vs objective narrators. From there, we’ll discuss ten tips to use point of view in your story like a pro.

What is point of view?

Point of view means the perspective from which a story is told. For example, a first person narrator shares their perspective of events using the pronouns ‘I’, ‘me’ and ‘my’.

What is a viewpoint narrator?

Viewpoint narrator means the character whose perspective we are currently reading (or group of characters).

For example, Holden Caulfield, the protagonist of JD Salinger’s Catcher in the Rye (1951), narrates the opening chapter (and the rest of the story). He is thus the viewpoint narrator (no other character gives their own perspective, except via what Holden shares).

Reading a story via a character’s point of view helps us understand them, through what they say (and what they leave out) and experience. As Harper Lee says in To Kill a Mockingbird :

You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it. Harper Lee, To Kill a Mockingbird (J. B. Lippincott & Co, 1960), p. 36

Points of view and the meaning of ‘person’

‘Person’ in grammar is what helps us understand who is speaking, who is being spoken to or about, and who is neither speaking nor being spoken about. For example, if I say ‘I’ll give the letter to him’ to someone, the person I’m speaking to (the addressee) knows I will not give the letter to them , because I did not say ‘to you’.

In narration, person helps us understand the connection between characters and the action – for example, whether the person narrating the story is directly involved in the action or the narrator is standing outside the action, looking in (more on involved vs objective narrators below).

The most often used person in point of view (according to several blogs and other sources) is third-person POV (where narration uses he/she/they or gender-neutral, third-person pronouns).

For example:

He had to walk with care. The stone steps were ancient, worn smooth, their valleyed centres ready to trip him up. Karen Jennings, An Island (Karavan Press, 2020), p. 3. Read our interview with the author here .

The argument for why this is the most common, is, according to The Balance Careers , that it provides the most options. It allows female narrators, male narrators, gender-neutral narrators. The non-human ‘it’. Groups or individuals. A story restricted to a single perspective or switching between characters’ private viewpoints and experiences.

Points of view and persons

Per the table above, English grammar has three persons (first, second, third) whereas other languages (for example Gujarati) have different forms of ‘we’ depending on whether the word ‘we’ includes or does not include the people being addressed. See Quora for more about differences between languages and grammatical persons.

Examples of books in each point of view

What is first person point of view used for?

It is the most common POV used in stories that are written as fictional autobiographies. For example, coming-of-age novels where the narrator is closely involved in the events of the story such as Charles Dickens’ classic, David Copperfield .

First person POV example: I Capture the Castle

Dodie Smith’s novel I Capture the Castle (1948) about a 17-year-old coming of age during wartime, begins, ‘I write this sitting in the kitchen sink.’

Second person POV example: If on a winter’s night a traveler

Second person novels are much more uncommon, due to the ‘choose your own adventure’ effect of addressing the reader as ‘you’. The reader, in effect, becomes a character in the story. Italo Calvino uses this viewpoint to whimsical effect in If on a winter’s night a traveler , where you, the reader, go to a book shop and buy the book you are reading at the start of the story:

In the shop window you have promptly identified the cover with the title you were looking for. Following this visual trail, you have forced your way through the shop past the thick barricade of Books You Haven’t Read, which are frowning at you from the tables and shelves, trying to cow you…And thus you pass the outer girdle of ramparts, but then you are attacked by the infantry of Books That If You Had More Than One Life You Would Certainly Also Read But Unfortunately Your Days Are Numbered. Italo Calvino, If on a winter’s night a traveler (1981) .

Another use of ‘you’ is slightly different – ‘you’, the intended recipient of a letter. If you write a chapter (or a whole book) in letters, you might write your character addressing another character as ‘you’. For example:

Dear Reggie, When you wrote to me about air raids back home, I couldn’t sleep for weeks. You must keep safe, and have courage that this time will pass. Elizabeth

Third person POV example: A Game of Thrones

Examples of books written in third person POV are everywhere.

The first book in George R. R. Martin’s ‘A Song of Ice and Fire’ series, A Game of Thrones (1996), is written in third person limited . This means one character’s perspective is given at a time, in third person, with the narration limited to what they know, see, think and feel .

There are eight different viewpoint narrators in A Game of Thrones who take up the story at different points over its course.

It reads as though the narrator is a camera following each viewpoint character, seeing what they see:

Will could see the tightness around Gared’s mouth, the barely suppressed anger in his eyes under the thick black hood of his cloak. George R. R. Martin, A Game of Thrones (Bantam Spectra, 1996), p. 3.

Objective point of view vs involved

Before we continue with tips on using point of view, it is useful to explore two types of POV: Objective point of view and involved .

What is objective point of view?

In an objective point of view, the narrator is not involved in the action of the story. Like a fly on the wall, they might report characters’ actions, words, and expressions, yet the narrator cannot tell the reader exactly what any one character is thinking or feeling.

This point of view relies heavily on inference. If you want to tell your reader a character is angry, for example, your narrator has to show this through characters’ words, expressions and gestures.

Think of this POV like a CCTV camera – simply recording events within its field of view, without any emotional or interpretive partiality.

Example of objective POV

In her excellent writing manual Steering the Craft , Ursula K. Le Guin has a detailed chapter on POV. Here, she also refers to objective point of view as ‘detached author’, ‘fly on the wall’, ‘camera eye’ and ‘objective narrator’. Le Guin says:

The author never enters a character’s mind. People and places may be exactly described, but values and judgments can be implied only indirectly. A popular voice around 1900 and in “minimalist” and “brand-name” fiction, it is the most covertly manipulative of the points of view. Ursula K. Le Guin, Steering the Craft: Exercises and discussions on story writing for the lone navigator or the mutinous crew (The Eighth Mountain Press, 1998), p. 88.

Le Guin says Raymond Chandler is a good example of an author who frequently uses this POV, and gives her own example of objective POV, in third person:

The princess from Tufar entered the room followed closely by the big man from Hemm. She walked with long steps, her arms close to her sides and her shoulders hunched. Le Guin, p. 88.

Note how the princess’ hunched shoulders and arms close to her sides suggest a controlled, anxious quality, but the narrator in objective POV cannot say ‘she was anxious’ . Description in objective POV does all the telling.

What is involved POV?

Involved POV or an involved narrator is a narrator who is involved in the action of the story. Unlike an objective narrator, they can access what characters are thinking or pass judgments on characters’ actions.

Le Guin uses the term ‘involved author’ as a synonym for the omniscient narrator. Says Le Guin:

[In involved author the] story is not told from within any single character. There may be numerous viewpoint characters, and the narrative voice may change at any time from one to another character within the story, or to a view, perception, analysis or prediction that only the author could make […] The writer may tell us what anyone is thinking and feeling, interpret behavior for us, and even make judgments on characters. Le Guin, pp. 86-87.

Example of involved POV

Le Guin uses the same example of the girl from Tufar to show how omniscient narrators are able to tell us what characters are feeling, or interpret what their movement, expressions, or gestures mean:

The Tufarian girl entered the room hesitantly, her arms close to her sides, her shoulders hunched; she looked both frightened and indifferent, like a captured wild animal. The big Hemmian ushered her in with a proprietary air… Le Guin, p. 87.

Le Guin contrasts omniscient narration with limited third person, describing limited third as ‘the predominant modern fictional voice’. She suggests that this is because modern authors moved away from uses of POV in Victorian fiction such as narrators breaking the fourth wall to address the reader and share asides or moralize.

Point of view quote - Ursula K Le Guin

To modern readers, an omniscient narrator who addresses the reader directly can read as the author being overly or preciously involved in the reader’s progress through the story. Yet, as Le Guin says, omniscient or ‘involved author’ is also a highly flexible POV option for narration. Omniscient narrators also do not have to address the reader directly, necessarily.

Brainstorm Viewpoint Characters

Find each of your viewpoint narrators’ personalities and attributes in structured steps to build your story outline.

Now Novel write a book

Point of view tips: Choosing, changing and more

To use point of view in your story well:

Ensure who narrates is clear

Use caution with major pov changes.

  • Note how point of view impacts structure

Let genre guide POV choices

Have a clear reason for each viewpoint, ask – can my reader trust this narrator, use character voice for deeper pov, reserve first person thoughts in third for key moments, study books with multiple viewpoint narrators.

Let’s explore point of view further:

Clarity is the largest challenge in using points of view, especially when there are multiple viewpoint narrators in your story.

If you have have two or more viewpoint narrators, consider using the name of the viewpoint narrator who tells a chapter either beneath the chapter number or instead of it.

William Faulkner does this in his novella As I Lay Dying (which has 15 narrators in total!). Faulkner simply prefaces each chapter, each POV change, with the next narrator’s name.

Showing multiple points of view -Pages 86 to 87 of William Faulkner - As I Lay Dying

If you are changing POV within a chapter, consider using a dinkus or asterisk to set apart different viewpoint narrators’ sections clearly.

If you want points of view to switch with less interruption, make sure you use transitional phrases, for example, ‘Meanwhile, on the other side of town…’ to show the cut, the scene change, one would see in a film or TV show.

Dom observed the guards’ routes on the sly, dressed in rags, mingling with the usual beggars on the square. Right under your noses , he thought, smirking. Meanwhile, across town, his accomplice Sol inspected their plan again, brow furrowed as he tried to imagine every possible surprise.

In stories with multiple perspectives sharing the telling, POV changes are inevitable. Think carefully, however, about:

  • How often the POV changes (how often will your reader have to readjust to who’s narrating?)
  • Changes from one person to another (e.g. from a first person narrator to a third person POV)

The bigger the change or leap, the more of an adjustment it is for your reader.

Your reader may also wonder who is the main character if, for example, one character has a smaller part in first person (which reads more immediate) and then you give other characters each their own POVs which tell the lion’s share of the story.

On major POV changes, Le Guin says:

Any shift from one of the five POVs outlined above [first person, limited third person, omniscient/involved author, objective/detached author, observer-narrator] to another one is a dangerous one. It’s a major change of voice to go from first to third person, or from involved author to observer-narrator. The shift will affect the whole tone and structure of your narrative. Le Guin, p. 90

If you are writing a story with, for example, four narrators, it may make the most sense to write all four using the same person (first or third) unless you have a very good reason to ask your reader to make a greater adjustment whenever you switch POVs.

Note how POV impacts structure

As Le Guin cautions in the extract from Steering the Craft above, shifts in point of view affect the tone and structure of your story.

Point of view case study: Using multiple viewpoint narrators

For example, a client for a manuscript evaluation had written a psychological thriller about a protagonist caught between two antagonists.

Part of the challenge in the narration identified in the evaluation lay in the choice to give both antagonists’ perspectives with each having their own viewpoint chapters.

Although this was an interesting (and typically modern) approach to narration, it created structural challenges:

  • The POV departed from the main character who the reader would likely be rooting for (and most emotionally invested) in for long stretches of time
  • The antagonists’ viewpoint chapters often recapped the same events from each other’s contrasting perspectives, which diluted narrative suspense as the reader knew what would happen already in the next narrator’s section
  • The antagonists were not as likeable as the protagonist, so the reader could grow impatient to return to the character they could empathize with

In this scenario, the point of view recommendations were:

  • To cut between the antagonist’s viewpoints more frequently, even combining them within the same chapter to give both perspectives, so that the narrative could return to the protagonist at more regular intervals to maintain suspense and a sense of their own progress
  • To not recap events whose outcomes the reader already knew unless the recap provided new information that moved the story forwards

How do you choose the right POV for your story?

Genre is a helpful guide. For example, according to editor Kathryn Lye writing for Harlequin :

The recommended POV [for publishing romance with Harlequin] is third person with some first person thoughts included as well, usually in key moments. More Harlequin series romance books have been written entirely in first person the past five years, so it’s not off the table if the author thinks the POV serves the story better. Kathryn Lye, ‘Back to Basics: POV Tips from Editor Kathryn Lye’, Harlequin, February 24 2022.

Read widely (and recently) in your genre. What are the most common POVs? You may find readers expect a specific POV simply because it’s what they’re used to.

A reader had very strong words on the Now Novel blog for a post that suggested anything other than third person POV was acceptable in any story. Point of view raises strong feelings in some readers.

If you are going to mix persons in a multi-character novel where you use several points of view, make sure you have a clear reason for this choice.

If, for example, you have two narrating characters who both seem equally important to the story’s events, your reader may well wonder why one tells their story in first person while the other’s perspective uses third person limited, with third person pronouns.

The third person viewpoint narrator may have, for example, a dissociative personality condition where they think of themselves more like a character, from outside. Or they struggle to gain subjectivity, a sense of self. Unless the reason for the mix is self-evident, using the same person viewpoints in a multi-narrator story is advisable for the smoothest transitions between POVs.

Another interesting aspect of point of view in stories is the idea of the unreliable narrator. Do each of your narrators tell the complete, unvarnished truth? Do some embellish, lie, distort or manipulate the reader? Or simply not fully understand what they’re seeing or experiencing?

This is a very modern aspect of POV, with the rise of the anti-hero-as-narrator (think of the serial killer character Dexter, for example) in the 21st Century.

This is particularly interesting to think about in terms of deception (of self and other) as well as the limitation on what individual narrators see and understand.

In Barbara Kingsolver’s The Poisonwood Bible , for example, one of the viewpoint narrators is a child member of an American missionary family who relocates to Central Africa. Because the narrator is a child, she misreads the visual signs of malnutrition as children having full bellies.

A gripping point of view often reveals both what a narrator knows and is able to understand, and the limits of their knowledge , awareness, or development.

Point of view tips infographic

What is deep POV in narration? It is narration which shows your reader how your characters think, feel and perceive by getting right into their heads.

Deep POV is of course impossible in objective narration, because the narrator can only show the signs of what characters think or feel.

In this example of deep POV, by contrast, every passing feeling influences the way a character tells the story, the words they choose (and their positive/negative subtext or inference):

Oh my God! The exam venue’s doors (the shitty, rundown PE hall at the bottom of campus) are about to close as I squeeze through at the last second. My elation quickly becomes despair when I see the questions they’ve set. There goes my average.

Use of exclamations, informal language, sarcasm, etc. creates a deeper POV here than if you were to write, ‘I was running late for my exam but got there just in time…’ A cooler, more removed POV may reflect a calmer demeanor, though deep POV gets to the heart of emotion and reaction, putting your reader inside your character’s mind.

What about when you’re writing in a specific point of view and want to insert another, for example, a character’s thoughts within third person?

The convention is to italicize to make in-the-moment thoughts distinct from surrounding ordinary narration. For example:

What on earth, she thought. That wasn’t there when last I looked.

As editor Kathryn Lye in the article quoted above for Harlequin says, it is best to add first person thoughts ‘in key moments’.

Use this device too often and it becomes distracting for the reader, to have to adjust between first and third continuously.

How do you master point of view and changing points of view within a story unobtrusively, without drawing attention to narrative devices?

Read widely and read books written in POVs you may be less familiar with. Even if you stick with the ‘modern’, widely-used limited third person, knowing how to write in first or how to write omniscient narration adds another tool in your narratorial kit.

Try practicing rewriting a short scene in different points of view – first person, second person, third, objective or involved – to get a handle on the effect each has on structure and tone.

Read another look at point of view, including the use of fourth point of view, a newly recognized POV. An in-depth look at fourth person point of view can also be found on our website. Need help cleaning up your POV use? Get a quote for professional fiction editing services today.

Related Posts:

  • A definitive guide to mastering point of view
  • Delving into fourth person point of view
  • Dramatic point of view: 5 tips for fly-on-the-wall scenes
  • Tags point of view , POV examples

how to write point of view in case study

Jordan is a writer, editor, community manager and product developer. He received his BA Honours in English Literature and his undergraduate in English Literature and Music from the University of Cape Town.

22 replies on “Point of view: Complete guide to POV in stories”

So can I only use third person limited in one story? I can’t use both third person limited and third person objective in one story?

My apologies, Marissa, this question somehow slipped through the notifications.

You can indeed use both within a story. For example, in ‘To the Lighthouse’ Virginia Woolf shifts between multiple limited third person point of views and even has a lengthy passage from a more objective viewpoint some scholars suggest is narrated by time itself. The important thing is to have clarity so that the reader knows whoever’s viewpoint they’re inhabiting at a given moment. Hope that helps!

Fantastic, this was my thinking. Thanks for helping me get a firm grip on the basics; very helpful.

can you tell me what PoV Philip Pullman’s ‘His Dark Materials’ is told in? I have always thought is was Third Person Limited but everywhere I look people seem to be saying it’s Omniscient? It’s just something that has bugged me and I can’t seem to get any clarification on it.

Thanks for this question! Because the story is sometimes told from Will’s POV, sometimes Lyra’s, you could say it’s third person limited, indeed. If it were truly omniscient, the narrator wouldn’t inhabit a specific character’s limited perspective for stretches of time. A classic omniscient narrator stands apart from the action, observing. For example, the Victorian authors often had their narrators comment on their characters’ behaviour and morality, like outsiders looking in.

Hope that helps.

Fantastic, this was my thinking. Thanks for helping me get a firm grip on the basics; very helpful!

This is a very useful post! Thank you!

It’s a pleasure, thank you for reading!

Thanks so much. this was quite helpful and informed me on what point of views there are and how to best use them depending on the book.

I’m glad to hear that, Talitha. All the best for your writing!

In your tip #5, you mention “Involved”, but don’t define it. Does it mean where as a writer you get inside someone’s head and reveal their thoughts, or is it where you take sides or express an opinion, or something else, or all the above??

Thanks for asking, Rick (we’ve updated the article for greater clarity). ‘Involved’ is Le Guin’s preferred term for omniscient, so it’s when the narrator can get inside characters’ heads, indeed, versus ‘objective’ or detached narration that can only report visual signs and leave the reader to guess their possible meanings. Thanks for reading!

In third person limited, can you describe your POV character’s appearance? I’ve heard that third person limited is like a camera following them closely, rather than seeing through their eyes which would be more like first person.

So, for example, in third person limited can you say than your character’s face turns a bit red, or that a gleam in their eye appears, or that their hair is a bit wild after crawling through a bush… Things wouldn’t see without a mirror. Can these be describe in third person limited?

Hi Oli, thanks for the question. You could describe it only, as you say, if your narrating character were able to see their appearance in the moment being narrated. If for example you’re walking into a room and something embarrassing happens and you blush, you could say that you blushed because you could feel the heat in your face, but you wouldn’t be able to see your own face turning red without a reflective surface around (though you could describe that you *imagine* you look red-faced).

I hope that helps! You could always switch POV, however, and have your scene in simple third person with multiple viewpoint narrators.

Hi, I want to write my story in third person limited but want the narrator to describe the main character’s emotions/thoughts in great detail. Any suggestions?

Thank you for sharing your challenge. Generally for the sake of style I would say try to show as many of these emotions and thoughts through actions and brief reflection as possible, as long tracts of characters’ private thoughts told in third person can make the narration read as weighty and bogged down inside a character’s consciousness. This sometimes works – Dostoevsky does this often when describing a particularly troubled character (e.g. Rodion in Crime and Punishment), but other times it can make the reader long for a little movement, description, action. It’s a question of balance, ultimately. I hope that helps!

thank you, very helpful for beginners like me.

It’s a pleasure, Ozil! Thanks for reading our article.

Hello! I’m a high school student, and I would just like to ask this question; when starting a POV, do you still have to mention it’s already the POV? For example, you’re gonna be starting the POV of a certain character, and you’d say “John’s POV”. Is that right?

I’m doing this for a project ^~^ in school, which is making your own short story. So, thank you so much in advance!

Hi Mary, thank you for asking. It’s useful to signal when the narrating point of view has changed, but we tend to do this in a subtler way than saying ‘John’s POV’. For example, if it were a novel, you might start a new chapter with the subheading ‘John’ to indicate this is in John’s POV (Falkner does this in As I Lay Dying ). Otherwise, you might suggest a viewpoint through a short transition in narration. For example:

‘Meanwhile, on the other side of town, John was wondering about…’

This sticks out much less than stating ‘John’s POV’ (as the story is then talking about its own literary devices which makes the author’s presence stick out).

I hope this helps! Good luck with your project.

Is it best practice to introduce the omnicient narrator somewhere in the story? Obviously then the omnicient narrator has to be a character in the story. Please share your opinions.

Hi Sudakshina, thank you for your question about omniscient narrators. This is a tricky one, as you can have both an ‘involved’ omniscient narrator (a narrator who knows everything and is a player in the story), and a ‘non-involved’ omniscient narrator (a narrator who knows everything but is not themselves involved in events as they play out). The classic example of the involved kind is God or the equivalent deity in many religious texts who knows everything that happens bor out also sometimes appears to people or speaks through other vehicles. Whether they’re involved or not in the action of the story, the omniscient narrator is introduced through the fact they’re telling the story, but if you mean whether it’s best practice to introduce the narrator in a scene, I would say it depends on your story and whether or not having the narrator appear as a character would benefit your story.

One complication to keep in mind is that if an omniscient author appears in a scene, it might open the question, ‘How do they know what’s going on elsewhere if they are located here, in this place and time in the story?’ Religion has the escape clause of deities being ‘all-knowing’ (thus wherever they are in place and time, they know what’s going on elsewhere).

Ursula K. Le Guin writes of omniscient narration: ‘The writer may tell us what anyone is thinking and feeling, interpret behavior for us, and even make judgments on characters.’ She does also point out that the far more common modern POV is limited third person (omniscient having been more popular in Victorian times and in many mythological texts). This isn’t to say you can’t use it today, but some readers who are very used to limited third person may complain.

I hope this answer helps!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

People in suits and ties stand in a group.

Yes, Donald Trump has a point about political prosecution

how to write point of view in case study

Senior Lecturer in Government, Texas A&M University

Disclosure statement

Ronald Sievert does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Texas A&M University provides funding as a founding partner of The Conversation US.

View all partners

The facts and the law behind New York District Attorney Alvin Bragg’s successful prosecution of Donald Trump could be argued at length. But as a government prosecutor for 30 years, I have been most interested in the ethics of prosecuting that case.

Outside the courthouse after the verdict, Trump said, “ This was a disgrace .” That echoes comments made over the year since his indictment in the case in which Trump repeatedly claimed the prosecution was “ political persecution .”

There’s merit to his point.

A man at a lectern with a US flag behind him and a poster board with print on it next to him.

No one better outlined the important ethical standards that have enabled state and federal prosecutors to maintain an image of integrity and honesty than Supreme Court Justice Robert Jackson . In a speech to the nation’s federal prosecutors on April 1, 1940, he noted that prosecutors should select cases where the offense is “most flagrant and the public harm the greatest,” while warning that the prosecutor’s ability to choose defendants is the “most dangerous power.”

Choosing defendants, Jackson said, requires judgment. It is a power that can be abused.

“With the law books filled with a great assortment of crimes, a prosecutor stands a fair chance of finding a technical violation of some act on the part of almost anyone,” Jackson said. In certain cases, he said, “it is not a question of discovering the commission of a crime and then looking for the man who has committed it, it is a question of picking the man and then searching the law books, or putting investigators to work, to pin some offense on him.”

It is when the prosecutor “picks some person whom he dislikes or desires to embarrass, or selects some group of unpopular persons and then looks for an offense, that the greatest danger of abuse of prosecuting power lies,” Jackson warned.

For years, as a federal prosecutor, I had been proud to stand up before the juries and announce, “Ron Sievert for the United States.” I believed that the majority of those in the courtroom understood that the federal government traditionally prosecuted cases that were the “most flagrant.” These were cases where, as Jackson said, “the public harm” was “the greatest.”

We prosecutors preserved our reputation of not prosecuting cases for political reasons by only pursuing cases where there were real victims, in the sense of bodily harm or financial loss. The U.S. Department of Justice had an unwritten but long-understood policy of never indicting and trying a politician for a nonviolent crime within one year of an election.

New York’s prosecution of Donald Trump can be, and has been, characterized long before today by some as a “political prosecution” because of the strong belief that a case on an allegedly false record would never have been brought if Trump were not running for president.

Justice Jackson warned that such a case, without an apparent victim, could undermine the public’s perception of the prosecution’s legitimacy. This prosecution may have upset Trump, but the real question is: Will it damage the good faith – both in the United States and internationally – that has been earned for decades by American public prosecutors?

  • US Supreme Court
  • Donald Trump
  • Polarization
  • US Department of Justice
  • Stormy Daniels
  • Michael Cohen
  • Political prosecutions
  • Donald Hebb
  • Election 2024
  • Alvin Bragg
  • Trump trials
  • Judge Juan Merchan

how to write point of view in case study

Head of School, School of Arts & Social Sciences, Monash University Malaysia

how to write point of view in case study

Chief Operating Officer (COO)

how to write point of view in case study

Clinical Teaching Fellow

how to write point of view in case study

Data Manager

how to write point of view in case study

Director, Social Policy


  1. Point of View Essay: The Easiest-Ever Guide and Free Sample

    how to write point of view in case study

  2. Point of View Journal Essays 1 and 2

    how to write point of view in case study

  3. How to Create a Case Study + 14 Case Study Templates

    how to write point of view in case study

  4. 5 Easy Activities for Teaching Point of View

    how to write point of view in case study

  5. How To Write A Point In An Essay

    how to write point of view in case study

  6. (PDF) Viewpoint Analysis: A Case Study

    how to write point of view in case study


  1. Point Wise Answer कैसे लिखें?/How To Write Point Wise Answer in Exam,/Class10 & Class12 BoardExam

  2. Exhibition View

  3. How to Write a Case Study Report & Useful Tips

  4. Identifying Point of View

  5. Using the amazing Microsoft Power BI tool with IBM Maximo

  6. Viewpoint Writing: Overview


  1. How To Write Viewpoint in Case Study (With Examples)

    Writing your case study's viewpoint is pretty straightforward. All you have to do is to follow the given steps below: 1. Start by Reviewing Your Case Study's Problem. Review and identify in which "field" or "category" your case study's problem belongs. Say your case study's issue is about the declining satisfaction level of the ...

  2. How to Write a Case Study: from Outline to Examples

    Explain what you will examine in the case study. Write an overview of the field you're researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences. Background. Provide background information and the most relevant facts. Isolate the issues.

  3. Writing a Case Study Analysis

    Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. Background. Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Evaluation of the Case

  4. PDF How to Analyze a Case Study

    Writing Center 1/28/13 How to Analyze a Case Study Adapted from Ellet, W. (2007). The case study handbook. Boston, MA: Harvard Business School. ... From the protagonist's point of view, develop a hypothesis (tentative explanation that accounts for the facts and can be tested) to resolve the protagonist's dilemma.

  5. Writing a Case Study

    A case study is a research method that involves an in-depth analysis of a real-life phenomenon or situation. Learn how to write a case study for your social sciences research assignments with this helpful guide from USC Library. Find out how to define the case, select the data sources, analyze the evidence, and report the results.

  6. Writing a Case Analysis Paper

    To avoid any confusion, here are twelve characteristics that delineate the differences between writing a paper using the case study research method and writing a case analysis paper: Case study is a method of in-depth research and rigorous inquiry; case analysis is a reliable method of teaching and learning. A case study is a modality of ...

  7. "How to Write Case Studies: A Comprehensive Guide"

    5 Steps to Write a Case Study. 1. Identifying the Subject or Case. Choose a subject that aligns with your objectives and offers valuable insights. Ensure the subject has a clear narrative and relevance to your audience. The subject should illustrate key points and provide substantial learning opportunities.

  8. 15.7 Evaluation: Presentation and Analysis of Case Study

    Evaluate the effectiveness and quality of a case study report. Case studies follow a structure of background and context, methods, findings, and analysis. Body paragraphs should have main points and concrete details. In addition, case studies are written in formal language with precise wording and with a specific purpose and audience (generally ...

  9. Case Study Method: A Step-by-Step Guide for Business Researchers

    The quality of a case study does not only depend on the empirical material collection and analysis but also on its reporting (Denzin & Lincoln, 1998). A sound report structure, along with "story-like" writing is crucial to case study reporting. The following points should be taken into consideration while reporting a case study.

  10. How To Write A Case Study: A Helpful Step By Step Guide

    Step 9: Proofread Your Work. Before you submit your case study, be sure to proofread your work carefully. You must present a polished, finished product, so you must check for any grammar, spelling, or punctuation errors. You might also want to have a colleague look over your case study for stylistic purposes.

  11. How to Write a Case Study: Step-by-Step Guide & Example

    When you write your case study outcomes, it is important to organize the information in a clear and concise manner. Use tables, graphs and charts to illustrate your data visually. Provide a short summary of your results and their implications. But don't just tell. You need to back up your research with evidence.

  12. Case Study: Definition, Examples, Types, and How to Write

    A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

  13. LibGuides: Research Writing and Analysis: Case Study

    A Case study is: An in-depth research design that primarily uses a qualitative methodology but sometimes includes quantitative methodology. Used to examine an identifiable problem confirmed through research. Used to investigate an individual, group of people, organization, or event. Used to mostly answer "how" and "why" questions.

  14. How to write a case study

    Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.

  15. What Is a Case Study?

    Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...

  16. How to Write a Case Study (+10 Examples & Free Template!)

    1. Make it as easy as possible for the client. Just like when asking for reviews, it's important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business. Make the details as clear as possible, including:

  17. How to Write a Case Study: A Step-by-Step Guide (+ Examples)

    The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure. 1. Lane Terralever and Pinnacle at Promontory. This case study example from Lane Terralever incorporates images to support the content and effectively uses subheadings to make the piece scannable. 2.

  18. How to Write a Case Study: Bookmarkable Guide & Template

    This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success. 4. Find the right case study candidate. Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan.

  19. Business Case Analysis Format and Guidelines for Students

    IV. Statement of the Objectives. The Statement of the Objectives are goals that the case analysis hopes to achieve. It should basically satisfy the test of SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) For example: To improve the company's performance in terms of product quality in 12 months.

  20. What Is a Case Study? How to Write, Examples, and Template

    In this article, we explore the concept of a case study, including its writing process, benefits, various types, challenges, and more.. How to write a case study. Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making - from deciding which customers to feature to designing the best format to make them as engaging as possible.

  21. Content & Point of View

    Determining the author's point of view will provide you with additional insight into the author's content and what the author thinks about that content. Point of view is not the same as main idea. The main idea is the concept the author wants you—the reader—to understand. Point of view is the author's personal understanding ...

  22. Academic Guides: Scholarly Voice: First-Person Point of View

    First-Person Point of View. Since 2007, Walden academic leadership has endorsed the APA manual guidance on appropriate use of the first-person singular pronoun "I," allowing the use of this pronoun in all Walden academic writing except doctoral capstone abstracts, which should not contain first person pronouns.

  23. How to Present a Case Study like a Pro (With Examples)

    Get to the point quickly and stay focused on your objectives. Use visual aids: Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand. Tell a story: Use storytelling techniques to make the case study more engaging.

  24. Point of View: Complete Guide to POV in Stories

    Point of view is an important element of storytelling. The viewpoint narrator's version of events shapes the reader's own understanding and judgments. Read on for POV definitions and examples: By Jordan. 22 Comments. Perspective writing is an aspect of narration many writers struggle with. Yet point of view is an important element of ...

  25. Yes, Donald Trump has a point about political prosecution

    View all partners. Email. X (Twitter) Facebook. ... There's merit to his point. ... Write an article and join a growing community of more than 184,800 academics and researchers from 4,977 ...

  26. Scientific and Regulatory Policy Committee Points to Consider: Review

    In December 2021, the United States Food and Drug Administration (FDA) issued the final guidance for industry titled Pathology Peer Review in Nonclinical Toxicology Studies: Questions and Answers.The stated purpose of the FDA guidance is to provide information to sponsors, applicants, and nonclinical laboratory personnel regarding the management and conduct of histopathology peer review as ...

  27. Why the Pandemic Probably Started in a Lab, in 5 Key Points

    Dr. Chan is a molecular biologist at the Broad Institute of M.I.T. and Harvard, and a co-author of "Viral: The Search for the Origin of Covid-19." This article has been updated to reflect news ...