what is the difference cover letter

What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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• Resume and Cover Letter
• What is the perfect cover...

What is the perfect cover letter length?

8 min read · Updated on May 08, 2023

Finding the perfect balance between concise and complete can be a challenge

When applying for a job, the cover letter can often be the key factor that sets you apart from other candidates. A cover letter serves as an opportunity to showcase your skills, experience, and personality and can give hiring managers a glimpse into what you have to offer. 

However, one of the biggest challenges in creating a cover letter is determining the ideal length. So, what is the perfect length for your cover letter? The answer can depend on the job you're applying for, the company culture, and the expectations of the hiring manager. 

In this article, we'll provide tips on how to create a standout letter and offer guidance on determining the ideal cover letter length that will make the right impression on potential employers.

How long should a cover letter be?

While there's no set rule for how many words your cover letter should be, the length will depend on the amount of information you need to convey and the style you choose to write in. 

However, as a general guideline, it's recommended to keep your cover letter to one page, with each paragraph consisting of 3-4 sentences. This works out to between 300 and 500 words and ensures that your document is concise and easy to read - while still providing enough detail about your qualifications and experience . 

Additionally, it's important to focus on quality over quantity and make sure that each sentence is relevant and impactful to the overall message of your cover letter. On top of that, some employers may have specific guidelines for cover letter length. 

Guidelines on cover letter length

1 page or 300-500 words

One commonly accepted guideline is to keep your letter to one page, with a cover letter word count of approximately 300-500 words. This length allows you to provide enough information to highlight your skills and experience, while remaining on point.

Exceptions to the rule

How long is too long? Many people wonder if it's okay to have a two-page cover letter. There are some instances where you can exceed one page; however, they are few and very far between. If the job posting specifically requests a longer cover letter, you can consider writing a more detailed document that addresses the specific requirements of the position. In some fields, such as academia or research, a longer cover letter may be expected in order to provide a comprehensive overview of your experience and qualifications. But in normal circumstances, one page is plenty. 

Breaking down the cover letter

When determining the length of your cover letter, it can be helpful to think about the different sections of the document and how much space each one should take up. Breaking down a cover letter into its different sections and knowing what to include in each paragraph can help you to create a document that is well-organized, effective, and concise. 

What should a cover letter include, though? Here's a breakdown of what you could cover in each paragraph:

Paragraph 1: Introduction

The first paragraph of your cover letter should introduce you and explain why you're applying for the job. You can start with a sentence that grabs the reader's attention and makes it clear that you're excited about the opportunity. For example, you might say something like, "I am thrilled to apply for the [Position] at [Company Name], as I have a long-term interest in [field or industry]."

You should also summarise why you're a good fit for the position and why you're interested in working for the company. This is your chance to make a connection with the reader and demonstrate your enthusiasm for the job. 

Paragraph 2: What you bring to the table

The second paragraph of your cover letter should provide more detail about your skills and experience and how they align with the requirements of the job. This is where you can explain what you bring to the table and how you can contribute to the company's success.

It's important to be specific and provide examples of your accomplishments , as well as any relevant education or training that you've completed. This is also a good place to mention any soft skills that are important for the position, such as communication, teamwork, or leadership abilities.

Paragraph 3: Career achievements and supporting information

The third paragraph of your cover letter can be formatted into bullet points, if you prefer. This is where you can demonstrate your expertise and show the reader that you have the skills and experience needed to excel in the position.

Be sure to tailor your examples to the requirements of the job posting and focus on achievements that are relevant to the company's goals and mission. This is also a good place to mention any relevant certifications, awards, or publications that you've earned.

Paragraph 4: Closing and call to action

The final paragraph of your cover letter should wrap up your document and provide a call to action. This is where you can thank the reader for considering your application and express your enthusiasm for the position once more.

You should also provide your contact information and encourage the reader to get in touch with you for further discussion or to schedule an interview. This is your chance to leave a lasting impression and show the reader that you're a qualified and keen candidate for the job.

Tips on crafting effective cover letters 

Crafting an effective cover letter within word count limits can be challenging, but it's always possible. Here are some tips that can help you to stay on track and make the most of the space you have:

Focus on the essentials: Be concise and avoid including irrelevant or redundant information

Use the active voice: This helps to convey confidence and clarity and makes your writing more engaging

Use bullet points: When appropriate, bullet points can help you to present information in a more efficient and visually appealing way

Customize your letter: Tailor your letter to the specific job and company you're applying to, highlighting the skills and experience that are most relevant to the position

Proofread: Make sure to carefully proofread your letter for errors, typos, and grammar mistakes; consider asking a friend or mentor to review your letter as well

Use a consistent format: Use a consistent format for your letter, with the same font and header that you used on your resume

Be confident and positive: Use confident, positive language to convey your enthusiasm for the position and your ability to excel in it

Example of a successful cover letter

[Your Name]

[Your Address]

[Your Email Address]

[Today's Date]

[Company Name]

[Company Address]

Dear Mr Carlson, 

Having seen the job posting for a Project Manager, I would like to offer you adaptability, leadership skills, and a willingness to take initiative in this role. As someone who has demonstrated an ability to embrace change and lead others through it, I can also bring a wealth of knowledge surrounding project management to your team. I have earned recognition for bringing innovative and creative approaches to business and for embracing technical solutions. 

I am proud to have successfully transitioned from a QA role to a Project Manager with my current employer, in response to a sudden shift in the business structure. I demonstrated strong leadership by being one of the first employees to embrace the changes and execute the transition. I encouraged and inspired other QA team members to take on the challenge and shone a positive light on making the transition.

Please also consider the following qualities that I could bring to your team:

Emerging technologies: Business and tech changes at the speed of light, or so it seems sometimes. I am adept at keeping up with those changes and assimilating new ways of doing things. I bring fresh perspectives to processes and procedures and strongly feel that transformational change and adaptation are imperative to driving innovation. 

Leadership: I truly enjoy stewarding the career progression of others and have been trusted by management on several occasions to lead projects and to motivate teams to success.

Commitment to improvement: I proactively seek opportunities to expand my skills and knowledge through professional development activities. I'm also not afraid to take on new challenges and can make autonomous decisions despite ambiguity and tight deadlines.

While my resume does go into more detail and provides additional insights into my background, please feel free to contact me on [cell phone number] if you have any questions about my candidacy.  I look forward to discussing further how my professional goals are perfectly aligned with your organization's priorities.  

Thank you for your time and kind consideration.

Yours sincerely,

Remember, the goal of your cover letter is to get your foot in the door and secure an interview, so put in the effort to make it the best it can be. Good luck with your job search!

If you need help, TopResume writers are experts at crafting compelling cover letters that highlight skills, qualifications, and achievements. We'll not only make sure you have the perfect cover letter length, we'll write it in such a way that you won't fail to impress recruiters!

Recommended reading:

What to Say in a Cover Letter: 5 Things You Should Include

Career-Specific Cover Letter Samples & Examples

How to Start a Cover Letter That Grabs Attention  

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

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Browse top resume and cover letter examples by job, industry, format, and experience level. Every sample is created and approved by our team of Certified Professional Resume Writers. Resume categories include: Accounting/Finance, Art/Design, Computer Science, Career Changers, Education, Science, Health & Wellness, Management & Law.

The Difference Between a Cover Letter and a Letter of Interest

According to Zety , a service that creates professional communication templates, you use a cover letter to accompany your resume when you’re applying to a specific job, and use a letter of interest to put yourself forward for a job that isn’t advertised. Essentially, you’re pitching yourself to a company of interest, telling them your qualifications, and hoping they’ll identify a spot for you instead of waiting around for them to post an opening that aligns with your skills and experience.

Letters of interest are also helpful when someone has tipped you off to an opening that hasn’t yet been made public, according to Indeed . The goal is to introduce yourself to hiring managers and get your talents on their radar, even if it means they only keep you in mind for future opportunities.

A cover letter is reserved for when a specific job is available, so it might get you more immediate results. A letter of interest, on the other hand, could take months for results—but will help those in charge of hiring find a job that’s just right for you, should one become available.

What to include in a letter of interest

Your letter of interest should be full of background information highlighting why you’d be a great fit for the company. Unlike with cover letters, you won’t have a clear job posting or description of what the company wants right now, so you should first research the organization and identify what they do well, what they could use help with, and how your specific talents fit in somewhere. During your research, be sure to identify the most likely hiring manager, recruiter, or the manager of the team you want to be on, and address the letter to them.

Introduce yourself briefly by sharing your name and a one- or two-sentence description of your background. Then explain why you’re writing to that specific company. Share specific things about the organization that appeal to you, and then explain how you fit into what you described, sharing your experience, skills, training, and interests. If your research turned up anything about the company culture, describe how you’ll fit in and what benefits you’ll add. Finally, end your letter with a request for an informal interview. Having a chat with the hiring managers or recruiters will help them get to know you and better ensure you stick in their memory in case a job opens up in the future.

Like a cover letter, it shouldn’t exceed one page and should include your contact details. Also like a cover letter, you should try to make it as specific to the company as possible and not use a boilerplate template. In fact, in this instance, you should be even more specific about your interest in the company. Make sure you point out the details about the organization that interest and excite you, so they know you did your research.

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• Perfect Cover Letter...

Perfect Cover Letter Salutations: Start Strong

11 min read · Updated on April 24, 2024

Greet your future employer professionally with these cover letter salutations

Cover letters – some recruiters love them; some recruiters hate them. Unfortunately, you'll rarely know which type of recruiter you're contacting, so the safest bet is always to send one, just in case. 

The aim of a cover letter is to make the reader want to find out more about you, so in this article, we're looking at starting strong. 

Which are the best cover letter salutations to make a great first impression?

What is a cover letter salutation?

When we say “salutation,” we mean the opening line of the letter where you greet the person you're writing to. For example, when you write to thank your aunt for the jumper she knitted for Christmas, you might use “Dear Aunt Betty” as your salutation. These days, the salutation may refer to the opening of an email as much as to the opening of a handwritten or printed letter. 

While cover letter salutations generally refer to the opening line of your epistle, some people also refer to the sign-off as a salutation as well, so we'll look at that at the end of the article. 

Considerations when choosing cover letter salutations

A cover letter is a formal business document that you use to try to make yourself more memorable. Remember, though, you want to be remembered for the right reasons and not the wrong ones! 

Starting your letter “Yo!” or “Hey” doesn't convey the impression of a competent professional who knows the unspoken rules of office writing etiquette. 

While not everyone is a natural writer, relying instead on personality, speech, and body language, cover letters depend very much on the written word. In fact, a cover letter, along with your resume, is part of your personal sales brochure. You need to choose the right words to sell yourself effectively. 

Stick to these guidelines, and you can't go far wrong.

Keep it formal and professional

Your tone should be aligned with the tone you'd use when speaking to a teacher, religious leader, or grandma, not the tone you'd use with your mates or kid brother. This is the first impression you'll make on your potential employer, so it's important to show that you can communicate professionally , with respect, and in line with workplace norms. 

Personalize wherever possible

Bonus points if you know, or can find out, the name of the person who will be reading the letter. If you can address them by name, you're instantly showing that you've made the effort, done your research, and have taken the time to write a personalized letter rather than firing the same one off to multiple vacancies. 

Always use a salutation

Even if you can't find out the recipient's name, never leave the greeting line blank. It conveys the impression of someone who lacks attention to detail or is just plain lazy. Not a great impression to create on someone you need to impress! 

This doesn't just apply to the cover letter salutation but to the entire document. Punctuation is important as it enables your reader to accurately interpret your meaning. Use capital letters for names and add a comma after the salutation. Get a trusted friend or family member to check over your letter when it's written to help you give it the polish it needs. 

Options for cover letter salutations

Let's take a look at some different salutations you could use on your cover letter. 

Dear Mr Donnelly 

Addressing the hiring manager by name is the ideal option. If it's not given in the job posting or provided by the person connecting you, it's fine to resort to good old Google. You may find their name on the company website or be able to track them down on LinkedIn. It's also perfectly acceptable to contact the company directly and ask them who you should address your application to.

If you're lucky enough to know the name of the hiring manager, you should always use it in the cover letter salutation. Bear these considerations in mind, though: 

Double and triple check the spelling – even the most common names sometimes have unconventional spellings 

Default to “Mr,” “Mrs,” or “Miss” plus their surname and use the generic “Ms” if you're not sure whether “Mrs” or “Miss” would be most appropriate

Reflect the gender-neutral title “Mx” if that's what you find online or on the job advert

Dear Doctor Foster

If the recipient has a professional title, it's recommended you use that instead of “Mr,” “Mrs,” or “Miss.” Examples could include “Dear Professor Dumbledore,” “Dear General Eisenhower,” or “Dear Doctor House.” 

While the formal “Dear Ms Farrell” is the preferred and most formal option, if you only have the hiring manager's first name, it's perfectly acceptable to use it to open the letter. Again, check the spelling. A slightly less formal salutation here isn't a reason to take a less formal tone throughout the rest of the letter, however. This is a suitable salutation for a job application email, as you can get away with a slightly more relaxed approach in an email.

Dear HR team

If you need a greeting for a cover letter to an unknown recipient, this is a popular option. It's not ideal, but your letter is likely to be forwarded to the right department at least. If you can't find the name of the hiring manager, this is a viable Plan B. 

Dear hiring manager

This is an alternative cover letter greeting when you have no name available. It's better than leaving a blank space, but it's far from warm and personal. Additionally, your letter may not find its way to the right person if the company has different teams hiring for different roles. Try to avoid this unless you've run out of other options.

Dear Sir / Madam

This cover letter salutation is falling out of favor. It's not just impersonal; it doesn't even address a specific team or department. Still, it's better than an overly casual greeting or a blank space. 

How NOT to address a cover letter

As we've already said, there are some greetings that are just too informal to use as cover letter salutations. There are others, however, that tread a very fine line. We'd advise avoiding these openings, as they're either too colloquial or too stuffy. 

To whom it may concern

We're not in the 19th century anymore. Trim your whiskers and relegate this stuffy greeting to history, it's too impersonal even for the most uptight offices. 

Using “dear” on its own, with no name or further greeting attached, gives the wrong vibe. It sounds like a combination of your old aunt, someone unfamiliar with the English language, and someone who's forgotten to fill in a blank on their template. Literally, anything is better than nothing after the word “dear.”

Hi, hello, hi there!

While these cover letter salutations certainly aren't stuffy or over-formal, they fall too far in the other direction. They're friendly and casual but too much for an initial introduction. Save these for the interview. 

Expert tip: Read this article to find out more about cover letter mistakes to avoid: 10 of the Worst Cover Letter Mistakes to Avoid  

Cover letter closing salutations

How you end is just as important as how you begin. After all, you want to end on a high! Before you come to an abrupt end, you'll want to do both of these things: 

Thank the reader for their time and consideration 

Add a call to action, for example, directing them to look at your resume or give you a call

Cover letter salutations to close 

You've started strong and used the body of the email to convince the hiring manager that you're the ideal candidate for the role. Now, it's time to choose your sign-off. 

Yours sincerely, yours truly

These two phrases should be your go-to sign-offs for a formal business letter. If you've started your letter with the recipient's name, choose sincerely; otherwise, choose truly. 

Best regards, kind regards, regards

These are all acceptable closing phrases but better suited to an email than a full letter. They veer towards the casual and aren't generally considered the best letter-writing etiquette. 

Respectfully

This is a polite way of signing off a letter, although not especially conventional or formal. While it's better than no closing at all, it would be wiser to choose a more formal option. 

How NOT to sign off a cover letter 

Just as there are ways not to start a cover letter, there are ways not to sign off. 

Well, it's polite but way too informal. “Thank you” would be better, but a line within the body of the letter saying that you appreciate the time they take to consider your application would be best. 

Just no. You're not taking leave of a friend you've just dropped in on; you're addressing your potential future employer. A more formal and respectful tone is needed. 

However you choose to end your cover letter, remember to finish with your name – and leave space above to sign it if you intend to print it out.

Cover letter examples

Below you'll find two cover letter examples with strong salutations, one a traditional letter and one an email, that you can use for inspiration. 

Traditional cover letter example

Dear Ms Searle, 

Re: Sales Manager vacancy 

Having seen your advertisement for a Sales Manager on LinkedIn, I would like to outline my professional experience and strong track record. I believe I can make a very significant contribution to Acme Corp.

In addition to extensive experience in a sales environment, I also have a commitment to delivering exceptional customer service and a proven ability to meet targets. As you will see from my enclosed resume, I am a natural people person, communicating effectively with a diverse range of people and demonstrating excellent negotiation and influencing skills. My leadership abilities mean that I am able to successfully engage and motivate teams – my current team has surpassed its Q1 targets by 23%. 

I am driven, ambitious, and keen to progress my career in a growing and innovative business such as Acme Corp. I am confident that my strong work ethic, combined with my sales results and integrity, will enable me to play a key role in your success. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration. 

Yours sincerely,

Email cover letter example 

Dear Liz, 

Re: Assistant Security Manager vacancy (ref: 12345)

Having read your advertisement for an Assistant Security Manager with interest, I am writing to outline my extensive professional experience. I believe that I possess the talents necessary to make a positive contribution to your hotel.    

I have a comprehensive understanding of security and a commitment to exceptional service. As a Police Officer, I led teams of up to 6 personnel, overseeing security patrols and managing performance. Colleagues would recommend me for my ability to build and motivate teams to achieve exceptionally high standards and positive outcomes. 

As a manager, I take pride in providing training and development opportunities across the team to improve individual skill levels and ensure the achievement of organizational objectives.

The position at Acme Hotel is particularly appealing to me as I believe it will make the best possible use of my security and leadership skills whilst providing opportunities for further development. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration of my application and look forward to hearing from you.

Best regards, 

Choose the right cover letter salutations to set the right tone

As you can see, there are several options for opening and closing a cover letter. Make sure you choose one that is professional, has the right amount of formality, and shows you understand corporate communication. 

At TopResume, we create impactful resumes that land jobs. If you need help with your cover letter, we can do that, too! Why not contact us for a strong start on your journey towards a new career? 

Recommended reading: 

Resume vs Cover Letter: How They're Different

What is the perfect cover letter length?

How to Tailor Your Cover Letter for Each Job Application

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Resume Spelling and Accent Explained

Guide to Writing a Great Resume with No Work Experience

See how your resume stacks up.

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• An Overview

Key Similarities

Key differences, the bottom line, investing vs. trading: what's the difference.

• Investing: An Introduction
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Investing vs. Trading: An Overview

Investing and trading are two different methods of attempting to profit in the financial markets. Both investors and traders seek profits through market participation. Investors generally seek larger returns over an extended period through buying and holding. Traders, by contrast, take advantage of both rising and falling markets to enter and exit positions over a shorter time frame, taking smaller, more frequent profits.

Key Takeaways

• Investing takes a long-term approach to the markets and often applies to such purposes as retirement accounts.
• Trading involves short-term strategies to maximize returns daily, monthly, or quarterly.
• Investors are more likely to ride out short-term losses, while traders will attempt to make transactions that can help them profit quickly from fluctuating markets.

The goal of investing is to gradually build wealth over an extended period of time. This is done by buying and holding a portfolio of one or more asset classes. This can include stocks, baskets of stocks, mutual funds, bonds, exchange-traded funds (ETFs) , and other investment instruments.

Investments are often held for a period of years or even decades, taking advantage of perks like interest, dividends, and stock splits along the way.

While markets inevitably fluctuate, investors typically ride out the downtrends with the expectation that prices will rebound and any losses eventually will be recovered. Investors are generally more concerned with market fundamentals, such as price-to-earnings (P/E) ratios and management forecasts.

Anyone with a 401(k) or an individual retirement account (IRA) is investing, even if they don't track the performance of their holdings on a daily basis. Since the goal is to grow a retirement account over decades, the day-to-day fluctuations of different mutual funds are less important than consistent growth over an extended period.

Investment Styles

Investors generally tend to take one of two types of investment approaches. These styles are noted below:

• Active Investing: Investors who take an active investing approach usually tend to monitor the markets on a regular basis and make changes accordingly. Active investors generally seek out particular investments that try to mimic or outperform the returns of a specific benchmark index.
• Passive Investing: Passive investors follow a buy-and-hold strategy. This type of investor does not make an effort to closely monitor the markets on a daily or even regular basis. The goal of passive investing is to track the returns of the benchmark index.

Time Horizon

Investors generally follow a long-term investment time horizon to achieve their goals. This is usually more than one year as evidenced by the buy-and-hold strategy. The total length of time that an investor takes before they get their money back depends largely on their investment style or strategy and their goals. This means that someone saving for retirement has a longer time horizon than someone who is saving money to put a down payment on a house.

Investors often enhance their profits by compounding or reinvesting any profits and dividends into additional shares of stock.

Trading involves more frequent transactions, such as the buying and selling of stocks, commodities, currency pairs , or other instruments. The goal is to generate returns that outperform buy-and-hold investing. While investors may be content with annual returns of 10% to 15%, traders might seek a 10% return each month.

Trading profits are generated by buying at a lower price and selling at a higher price within a relatively short period of time. The reverse is also true: trading profits can be made by selling at a higher price and buying to cover at a lower price (known as selling short) to profit in falling markets.

While buy-and-hold investors wait out less profitable positions, traders seek to make profits within a specified period of time and often use a protective stop-loss order to close out losing positions at a predetermined price level automatically. Traders often employ technical analysis tools, such as moving averages and stochastic oscillators, to find high-probability trading setups.

Trading Styles

A trader's style refers to the timeframe or holding period in which stocks, commodities, or other trading instruments are bought and sold. Traders generally fall into one of four categories:

• Position Trader : Positions are held from months to years
• Swing Trader : Positions are held from days to weeks
• Day Trader : Positions are held throughout the day only with no overnight positions
• Scalp Trader : Positions are held for seconds to minutes with no overnight positions

Traders often choose their trading style based on account size, amount of time dedicated to trading, level of trading experience, personality, and risk tolerance .

Unlike investors, traders have a short-term time horizon in mind while executing their trades. That's because traders monitor the markets consistently for changes in asset prices before making their moves. The goal is to take advantage of these ups and downs to maximize profits and minimize losses. A trader's time horizon can be anywhere from a few minutes to several days.

The goal for investing and trading is the same: to make money. Both investors and traders do this by opening accounts so they can easily buy and sell assets like stocks, bonds, and mutual funds among others.

Both investing and trading come with the possibility of risk and reward. After all, there are no guarantees in life, including the markets. Although the degree varies, every asset comes with the potential for loss the same way they promise big gains.

The length of time that an investor and trader hold their assets diverges. As noted above, investors normally have a longer time horizon in mind. This is typically more than a year. Traders, on the other hand, normally hold onto their assets for short time frames. This can be as little as a few minutes.

The potential for loss is among the key differences between the two. There is a risk of losing your money regardless of whether you hold it for the long term or for a short period of time. However, the risk increases for traders for several reasons.

They tend to hold onto their assets for a shorter time frame and they are also more open to holding a diverse set of assets—those that investors may not necessarily keep in their portfolios. This includes futures and swaps.

Unlike investing, trading requires a great deal of time, effort, understanding of the markets, and research. Many traders are experienced and have a greater sense of how the markets work. While investors may also be experienced, a great many aren't. As such, they may rely on the expertise of financial experts, such as financial advisors.

Are Trading and Investing the Same Thing?

Although these terms are generally used interchangeably, trading and investing are not the same thing. Trading involves buying and selling assets (such as stocks) for short-term gains. Traders primarily focus on share prices as they make their decisions. Investors, on the other hand, focus on long-term gains when they buy and sell investment vehicles.

What's More Profitable, Investing or Trading?

There's no easy answer to this question. That's because it depends on you and your financial situation. Trading is well-suited to individuals who have a good grasp of the markets and how they work. Traders are also more risk-tolerant, so they won't get distracted when there are some dips in the market or if they end up taking a loss. People who are more risk-averse and want to preserve their capital do better with investing.

Is Trading Harder Than Investing?

Trading is generally more complex than investing. That's because trading requires consistent monitoring of the markets and a better understanding of how assets and markets work. Traders tend to buy and sell assets on a consistent and regular basis, and these assets can be as simple as stocks and bonds. But they can also be more complex like futures contracts and swaps. Unlike many investors, traders have to be able to keep their emotions at bay. This can be somewhat difficult as big losses can be harder to swallow.

People often confuse investing and trading, using the terms interchangeably. But it's easy to see why because there are some distinct similarities, such as the need to open accounts, deposit money, and buy and sell assets.

But the two are very different. Investors have a much longer time horizon than traders and are usually more risk-averse. Traders usually have a better understanding of how different assets and markets work. Whether you're an investor or trader, you should be aware of the rewards as well as the risks involved.

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