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Null Hypothesis: Definition, Rejecting & Examples

By Jim Frost 6 Comments

What is a Null Hypothesis?

The null hypothesis in statistics states that there is no difference between groups or no relationship between variables. It is one of two mutually exclusive hypotheses about a population in a hypothesis test.

• Null Hypothesis H 0 : No effect exists in the population.
• Alternative Hypothesis H A : The effect exists in the population.

In every study or experiment, researchers assess an effect or relationship. This effect can be the effectiveness of a new drug, building material, or other intervention that has benefits. There is a benefit or connection that the researchers hope to identify. Unfortunately, no effect may exist. In statistics, we call this lack of an effect the null hypothesis. Researchers assume that this notion of no effect is correct until they have enough evidence to suggest otherwise, similar to how a trial presumes innocence.

In this context, the analysts don’t necessarily believe the null hypothesis is correct. In fact, they typically want to reject it because that leads to more exciting finds about an effect or relationship. The new vaccine works!

You can think of it as the default theory that requires sufficiently strong evidence to reject. Like a prosecutor, researchers must collect sufficient evidence to overturn the presumption of no effect. Investigators must work hard to set up a study and a data collection system to obtain evidence that can reject the null hypothesis.

Related post : What is an Effect in Statistics?

Null Hypothesis Examples

Null hypotheses start as research questions that the investigator rephrases as a statement indicating there is no effect or relationship.

After reading these examples, you might think they’re a bit boring and pointless. However, the key is to remember that the null hypothesis defines the condition that the researchers need to discredit before suggesting an effect exists.

Let’s see how you reject the null hypothesis and get to those more exciting findings!

When to Reject the Null Hypothesis

So, you want to reject the null hypothesis, but how and when can you do that? To start, you’ll need to perform a statistical test on your data. The following is an overview of performing a study that uses a hypothesis test.

The first step is to devise a research question and the appropriate null hypothesis. After that, the investigators need to formulate an experimental design and data collection procedures that will allow them to gather data that can answer the research question. Then they collect the data. For more information about designing a scientific study that uses statistics, read my post 5 Steps for Conducting Studies with Statistics .

After data collection is complete, statistics and hypothesis testing enter the picture. Hypothesis testing takes your sample data and evaluates how consistent they are with the null hypothesis. The p-value is a crucial part of the statistical results because it quantifies how strongly the sample data contradict the null hypothesis.

When the sample data provide sufficient evidence, you can reject the null hypothesis. In a hypothesis test, this process involves comparing the p-value to your significance level .

Rejecting the Null Hypothesis

Reject the null hypothesis when the p-value is less than or equal to your significance level. Your sample data favor the alternative hypothesis, which suggests that the effect exists in the population. For a mnemonic device, remember—when the p-value is low, the null must go!

When you can reject the null hypothesis, your results are statistically significant. Learn more about Statistical Significance: Definition & Meaning .

Failing to Reject the Null Hypothesis

Conversely, when the p-value is greater than your significance level, you fail to reject the null hypothesis. The sample data provides insufficient data to conclude that the effect exists in the population. When the p-value is high, the null must fly!

Note that failing to reject the null is not the same as proving it. For more information about the difference, read my post about Failing to Reject the Null .

That’s a very general look at the process. But I hope you can see how the path to more exciting findings depends on being able to rule out the less exciting null hypothesis that states there’s nothing to see here!

Let’s move on to learning how to write the null hypothesis for different types of effects, relationships, and tests.

Related posts : How Hypothesis Tests Work and Interpreting P-values

How to Write a Null Hypothesis

The null hypothesis varies by the type of statistic and hypothesis test. Remember that inferential statistics use samples to draw conclusions about populations. Consequently, when you write a null hypothesis, it must make a claim about the relevant population parameter . Further, that claim usually indicates that the effect does not exist in the population. Below are typical examples of writing a null hypothesis for various parameters and hypothesis tests.

Related posts : Descriptive vs. Inferential Statistics and Populations, Parameters, and Samples in Inferential Statistics

Group Means

T-tests and ANOVA assess the differences between group means. For these tests, the null hypothesis states that there is no difference between group means in the population. In other words, the experimental conditions that define the groups do not affect the mean outcome. Mu (µ) is the population parameter for the mean, and you’ll need to include it in the statement for this type of study.

For example, an experiment compares the mean bone density changes for a new osteoporosis medication. The control group does not receive the medicine, while the treatment group does. The null states that the mean bone density changes for the control and treatment groups are equal.

• Null Hypothesis H 0 : Group means are equal in the population: µ 1 = µ 2 , or µ 1 – µ 2 = 0
• Alternative Hypothesis H A : Group means are not equal in the population: µ 1 ≠ µ 2 , or µ 1 – µ 2 ≠ 0.

Group Proportions

Proportions tests assess the differences between group proportions. For these tests, the null hypothesis states that there is no difference between group proportions. Again, the experimental conditions did not affect the proportion of events in the groups. P is the population proportion parameter that you’ll need to include.

For example, a vaccine experiment compares the infection rate in the treatment group to the control group. The treatment group receives the vaccine, while the control group does not. The null states that the infection rates for the control and treatment groups are equal.

• Null Hypothesis H 0 : Group proportions are equal in the population: p 1 = p 2 .
• Alternative Hypothesis H A : Group proportions are not equal in the population: p 1 ≠ p 2 .

Correlation and Regression Coefficients

Some studies assess the relationship between two continuous variables rather than differences between groups.

In these studies, analysts often use either correlation or regression analysis . For these tests, the null states that there is no relationship between the variables. Specifically, it says that the correlation or regression coefficient is zero. As one variable increases, there is no tendency for the other variable to increase or decrease. Rho (ρ) is the population correlation parameter and beta (β) is the regression coefficient parameter.

For example, a study assesses the relationship between screen time and test performance. The null states that there is no correlation between this pair of variables. As screen time increases, test performance does not tend to increase or decrease.

• Null Hypothesis H 0 : The correlation in the population is zero: ρ = 0.
• Alternative Hypothesis H A : The correlation in the population is not zero: ρ ≠ 0.

For all these cases, the analysts define the hypotheses before the study. After collecting the data, they perform a hypothesis test to determine whether they can reject the null hypothesis.

The preceding examples are all for two-tailed hypothesis tests. To learn about one-tailed tests and how to write a null hypothesis for them, read my post One-Tailed vs. Two-Tailed Tests .

Related post : Understanding Correlation

Neyman, J; Pearson, E. S. (January 1, 1933).  On the Problem of the most Efficient Tests of Statistical Hypotheses .  Philosophical Transactions of the Royal Society A .  231  (694–706): 289–337.

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January 11, 2024 at 2:57 pm

Thanks for the reply.

January 10, 2024 at 1:23 pm

Hi Jim, In your comment you state that equivalence test null and alternate hypotheses are reversed. For hypothesis tests of data fits to a probability distribution, the null hypothesis is that the probability distribution fits the data. Is this correct?

January 10, 2024 at 2:15 pm

Those two separate things, equivalence testing and normality tests. But, yes, you’re correct for both.

Hypotheses are switched for equivalence testing. You need to “work” (i.e., collect a large sample of good quality data) to be able to reject the null that the groups are different to be able to conclude they’re the same.

With typical hypothesis tests, if you have low quality data and a low sample size, you’ll fail to reject the null that they’re the same, concluding they’re equivalent. But that’s more a statement about the low quality and small sample size than anything to do with the groups being equal.

So, equivalence testing make you work to obtain a finding that the groups are the same (at least within some amount you define as a trivial difference).

For normality testing, and other distribution tests, the null states that the data follow the distribution (normal or whatever). If you reject the null, you have sufficient evidence to conclude that your sample data don’t follow the probability distribution. That’s a rare case where you hope to fail to reject the null. And it suffers from the problem I describe above where you might fail to reject the null simply because you have a small sample size. In that case, you’d conclude the data follow the probability distribution but it’s more that you don’t have enough data for the test to register the deviation. In this scenario, if you had a larger sample size, you’d reject the null and conclude it doesn’t follow that distribution.

I don’t know of any equivalence testing type approach for distribution fit tests where you’d need to work to show the data follow a distribution, although I haven’t looked for one either!

February 20, 2022 at 9:26 pm

Is a null hypothesis regularly (always) stated in the negative? “there is no” or “does not”

February 23, 2022 at 9:21 pm

Typically, the null hypothesis includes an equal sign. The null hypothesis states that the population parameter equals a particular value. That value is usually one that represents no effect. In the case of a one-sided hypothesis test, the null still contains an equal sign but it’s “greater than or equal to” or “less than or equal to.” If you wanted to translate the null hypothesis from its native mathematical expression, you could use the expression “there is no effect.” But the mathematical form more specifically states what it’s testing.

It’s the alternative hypothesis that typically contains does not equal.

There are some exceptions. For example, in an equivalence test where the researchers want to show that two things are equal, the null hypothesis states that they’re not equal.

In short, the null hypothesis states the condition that the researchers hope to reject. They need to work hard to set up an experiment and data collection that’ll gather enough evidence to be able to reject the null condition.

February 15, 2022 at 9:32 am

Dear sir I always read your notes on Research methods.. Kindly tell is there any available Book on all these..wonderfull Urgent

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• Knowledge Base
• Null and Alternative Hypotheses | Definitions & Examples

Null & Alternative Hypotheses | Definitions, Templates & Examples

Published on May 6, 2022 by Shaun Turney . Revised on June 22, 2023.

The null and alternative hypotheses are two competing claims that researchers weigh evidence for and against using a statistical test :

• Null hypothesis ( H 0 ): There’s no effect in the population .
• Alternative hypothesis ( H a or H 1 ) : There’s an effect in the population.

Table of contents

Answering your research question with hypotheses, what is a null hypothesis, what is an alternative hypothesis, similarities and differences between null and alternative hypotheses, how to write null and alternative hypotheses, other interesting articles, frequently asked questions.

The null and alternative hypotheses offer competing answers to your research question . When the research question asks “Does the independent variable affect the dependent variable?”:

• The null hypothesis ( H 0 ) answers “No, there’s no effect in the population.”
• The alternative hypothesis ( H a ) answers “Yes, there is an effect in the population.”

The null and alternative are always claims about the population. That’s because the goal of hypothesis testing is to make inferences about a population based on a sample . Often, we infer whether there’s an effect in the population by looking at differences between groups or relationships between variables in the sample. It’s critical for your research to write strong hypotheses .

You can use a statistical test to decide whether the evidence favors the null or alternative hypothesis. Each type of statistical test comes with a specific way of phrasing the null and alternative hypothesis. However, the hypotheses can also be phrased in a general way that applies to any test.

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The null hypothesis is the claim that there’s no effect in the population.

If the sample provides enough evidence against the claim that there’s no effect in the population ( p ≤ α), then we can reject the null hypothesis . Otherwise, we fail to reject the null hypothesis.

Although “fail to reject” may sound awkward, it’s the only wording that statisticians accept . Be careful not to say you “prove” or “accept” the null hypothesis.

Null hypotheses often include phrases such as “no effect,” “no difference,” or “no relationship.” When written in mathematical terms, they always include an equality (usually =, but sometimes ≥ or ≤).

You can never know with complete certainty whether there is an effect in the population. Some percentage of the time, your inference about the population will be incorrect. When you incorrectly reject the null hypothesis, it’s called a type I error . When you incorrectly fail to reject it, it’s a type II error.

Examples of null hypotheses

The table below gives examples of research questions and null hypotheses. There’s always more than one way to answer a research question, but these null hypotheses can help you get started.

*Note that some researchers prefer to always write the null hypothesis in terms of “no effect” and “=”. It would be fine to say that daily meditation has no effect on the incidence of depression and p 1 = p 2 .

The alternative hypothesis ( H a ) is the other answer to your research question . It claims that there’s an effect in the population.

Often, your alternative hypothesis is the same as your research hypothesis. In other words, it’s the claim that you expect or hope will be true.

The alternative hypothesis is the complement to the null hypothesis. Null and alternative hypotheses are exhaustive, meaning that together they cover every possible outcome. They are also mutually exclusive, meaning that only one can be true at a time.

Alternative hypotheses often include phrases such as “an effect,” “a difference,” or “a relationship.” When alternative hypotheses are written in mathematical terms, they always include an inequality (usually ≠, but sometimes < or >). As with null hypotheses, there are many acceptable ways to phrase an alternative hypothesis.

Examples of alternative hypotheses

The table below gives examples of research questions and alternative hypotheses to help you get started with formulating your own.

Null and alternative hypotheses are similar in some ways:

• They’re both answers to the research question.
• They both make claims about the population.
• They’re both evaluated by statistical tests.

However, there are important differences between the two types of hypotheses, summarized in the following table.

To help you write your hypotheses, you can use the template sentences below. If you know which statistical test you’re going to use, you can use the test-specific template sentences. Otherwise, you can use the general template sentences.

General template sentences

The only thing you need to know to use these general template sentences are your dependent and independent variables. To write your research question, null hypothesis, and alternative hypothesis, fill in the following sentences with your variables:

Does independent variable affect dependent variable ?

• Null hypothesis ( H 0 ): Independent variable does not affect dependent variable.
• Alternative hypothesis ( H a ): Independent variable affects dependent variable.

Test-specific template sentences

Once you know the statistical test you’ll be using, you can write your hypotheses in a more precise and mathematical way specific to the test you chose. The table below provides template sentences for common statistical tests.

Note: The template sentences above assume that you’re performing one-tailed tests . One-tailed tests are appropriate for most studies.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Descriptive statistics
• Measures of central tendency
• Correlation coefficient

Methodology

• Cluster sampling
• Stratified sampling
• Types of interviews
• Cohort study
• Thematic analysis

Research bias

• Implicit bias
• Cognitive bias
• Survivorship bias
• Availability heuristic
• Nonresponse bias
• Regression to the mean

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

Null and alternative hypotheses are used in statistical hypothesis testing . The null hypothesis of a test always predicts no effect or no relationship between variables, while the alternative hypothesis states your research prediction of an effect or relationship.

The null hypothesis is often abbreviated as H 0 . When the null hypothesis is written using mathematical symbols, it always includes an equality symbol (usually =, but sometimes ≥ or ≤).

The alternative hypothesis is often abbreviated as H a or H 1 . When the alternative hypothesis is written using mathematical symbols, it always includes an inequality symbol (usually ≠, but sometimes < or >).

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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Null Hypothesis Definition and Examples, How to State

What is the null hypothesis, how to state the null hypothesis, null hypothesis overview.

Why is it Called the “Null”?

The word “null” in this context means that it’s a commonly accepted fact that researchers work to nullify . It doesn’t mean that the statement is null (i.e. amounts to nothing) itself! (Perhaps the term should be called the “nullifiable hypothesis” as that might cause less confusion).

Why Do I need to Test it? Why not just prove an alternate one?

The short answer is, as a scientist, you are required to ; It’s part of the scientific process. Science uses a battery of processes to prove or disprove theories, making sure than any new hypothesis has no flaws. Including both a null and an alternate hypothesis is one safeguard to ensure your research isn’t flawed. Not including the null hypothesis in your research is considered very bad practice by the scientific community. If you set out to prove an alternate hypothesis without considering it, you are likely setting yourself up for failure. At a minimum, your experiment will likely not be taken seriously.

• Null hypothesis : H 0 : The world is flat.
• Alternate hypothesis: The world is round.

Several scientists, including Copernicus , set out to disprove the null hypothesis. This eventually led to the rejection of the null and the acceptance of the alternate. Most people accepted it — the ones that didn’t created the Flat Earth Society !. What would have happened if Copernicus had not disproved the it and merely proved the alternate? No one would have listened to him. In order to change people’s thinking, he first had to prove that their thinking was wrong .

How to State the Null Hypothesis from a Word Problem

You’ll be asked to convert a word problem into a hypothesis statement in statistics that will include a null hypothesis and an alternate hypothesis . Breaking your problem into a few small steps makes these problems much easier to handle.

Step 2: Convert the hypothesis to math . Remember that the average is sometimes written as μ.

H 1 : μ > 8.2

Broken down into (somewhat) English, that’s H 1 (The hypothesis): μ (the average) > (is greater than) 8.2

Step 3: State what will happen if the hypothesis doesn’t come true. If the recovery time isn’t greater than 8.2 weeks, there are only two possibilities, that the recovery time is equal to 8.2 weeks or less than 8.2 weeks.

H 0 : μ ≤ 8.2

Broken down again into English, that’s H 0 (The null hypothesis): μ (the average) ≤ (is less than or equal to) 8.2

How to State the Null Hypothesis: Part Two

But what if the researcher doesn’t have any idea what will happen.

Example Problem: A researcher is studying the effects of radical exercise program on knee surgery patients. There is a good chance the therapy will improve recovery time, but there’s also the possibility it will make it worse. Average recovery times for knee surgery patients is 8.2 weeks. 

Step 1: State what will happen if the experiment doesn’t make any difference. That’s the null hypothesis–that nothing will happen. In this experiment, if nothing happens, then the recovery time will stay at 8.2 weeks.

H 0 : μ = 8.2

Broken down into English, that’s H 0 (The null hypothesis): μ (the average) = (is equal to) 8.2

Step 2: Figure out the alternate hypothesis . The alternate hypothesis is the opposite of the null hypothesis. In other words, what happens if our experiment makes a difference?

H 1 : μ ≠ 8.2

In English again, that’s H 1 (The  alternate hypothesis): μ (the average) ≠ (is not equal to) 8.2

That’s How to State the Null Hypothesis!

Check out our Youtube channel for more stats tips!

Gonick, L. (1993). The Cartoon Guide to Statistics . HarperPerennial. Kotz, S.; et al., eds. (2006), Encyclopedia of Statistical Sciences , Wiley.

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• Knowledge Base
• Null and Alternative Hypotheses | Definitions & Examples

Null and Alternative Hypotheses | Definitions & Examples

Published on 5 October 2022 by Shaun Turney . Revised on 6 December 2022.

The null and alternative hypotheses are two competing claims that researchers weigh evidence for and against using a statistical test :

• Null hypothesis (H 0 ): There’s no effect in the population .
• Alternative hypothesis (H A ): There’s an effect in the population.

The effect is usually the effect of the independent variable on the dependent variable .

Table of contents

Answering your research question with hypotheses, what is a null hypothesis, what is an alternative hypothesis, differences between null and alternative hypotheses, how to write null and alternative hypotheses, frequently asked questions about null and alternative hypotheses.

The null and alternative hypotheses offer competing answers to your research question . When the research question asks “Does the independent variable affect the dependent variable?”, the null hypothesis (H 0 ) answers “No, there’s no effect in the population.” On the other hand, the alternative hypothesis (H A ) answers “Yes, there is an effect in the population.”

The null and alternative are always claims about the population. That’s because the goal of hypothesis testing is to make inferences about a population based on a sample . Often, we infer whether there’s an effect in the population by looking at differences between groups or relationships between variables in the sample.

You can use a statistical test to decide whether the evidence favors the null or alternative hypothesis. Each type of statistical test comes with a specific way of phrasing the null and alternative hypothesis. However, the hypotheses can also be phrased in a general way that applies to any test.

The null hypothesis is the claim that there’s no effect in the population.

If the sample provides enough evidence against the claim that there’s no effect in the population ( p ≤ α), then we can reject the null hypothesis . Otherwise, we fail to reject the null hypothesis.

Although “fail to reject” may sound awkward, it’s the only wording that statisticians accept. Be careful not to say you “prove” or “accept” the null hypothesis.

Null hypotheses often include phrases such as “no effect”, “no difference”, or “no relationship”. When written in mathematical terms, they always include an equality (usually =, but sometimes ≥ or ≤).

Examples of null hypotheses

The table below gives examples of research questions and null hypotheses. There’s always more than one way to answer a research question, but these null hypotheses can help you get started.

*Note that some researchers prefer to always write the null hypothesis in terms of “no effect” and “=”. It would be fine to say that daily meditation has no effect on the incidence of depression and p 1 = p 2 .

The alternative hypothesis (H A ) is the other answer to your research question . It claims that there’s an effect in the population.

Often, your alternative hypothesis is the same as your research hypothesis. In other words, it’s the claim that you expect or hope will be true.

The alternative hypothesis is the complement to the null hypothesis. Null and alternative hypotheses are exhaustive, meaning that together they cover every possible outcome. They are also mutually exclusive, meaning that only one can be true at a time.

Alternative hypotheses often include phrases such as “an effect”, “a difference”, or “a relationship”. When alternative hypotheses are written in mathematical terms, they always include an inequality (usually ≠, but sometimes > or <). As with null hypotheses, there are many acceptable ways to phrase an alternative hypothesis.

Examples of alternative hypotheses

The table below gives examples of research questions and alternative hypotheses to help you get started with formulating your own.

Null and alternative hypotheses are similar in some ways:

• They’re both answers to the research question
• They both make claims about the population
• They’re both evaluated by statistical tests.

However, there are important differences between the two types of hypotheses, summarized in the following table.

To help you write your hypotheses, you can use the template sentences below. If you know which statistical test you’re going to use, you can use the test-specific template sentences. Otherwise, you can use the general template sentences.

The only thing you need to know to use these general template sentences are your dependent and independent variables. To write your research question, null hypothesis, and alternative hypothesis, fill in the following sentences with your variables:

Does independent variable affect dependent variable ?

• Null hypothesis (H 0 ): Independent variable does not affect dependent variable .
• Alternative hypothesis (H A ): Independent variable affects dependent variable .

Test-specific

Once you know the statistical test you’ll be using, you can write your hypotheses in a more precise and mathematical way specific to the test you chose. The table below provides template sentences for common statistical tests.

Note: The template sentences above assume that you’re performing one-tailed tests . One-tailed tests are appropriate for most studies.

The null hypothesis is often abbreviated as H 0 . When the null hypothesis is written using mathematical symbols, it always includes an equality symbol (usually =, but sometimes ≥ or ≤).

The alternative hypothesis is often abbreviated as H a or H 1 . When the alternative hypothesis is written using mathematical symbols, it always includes an inequality symbol (usually ≠, but sometimes < or >).

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Cite this Scribbr article

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Turney, S. (2022, December 06). Null and Alternative Hypotheses | Definitions & Examples. Scribbr. Retrieved 24 June 2024, from https://www.scribbr.co.uk/stats/null-and-alternative-hypothesis/

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9.1 Null and Alternative Hypotheses

The actual test begins by considering two hypotheses . They are called the null hypothesis and the alternative hypothesis . These hypotheses contain opposing viewpoints.

H 0 , the — null hypothesis: a statement of no difference between sample means or proportions or no difference between a sample mean or proportion and a population mean or proportion. In other words, the difference equals 0.

H a —, the alternative hypothesis: a claim about the population that is contradictory to H 0 and what we conclude when we reject H 0 .

Since the null and alternative hypotheses are contradictory, you must examine evidence to decide if you have enough evidence to reject the null hypothesis or not. The evidence is in the form of sample data.

After you have determined which hypothesis the sample supports, you make a decision. There are two options for a decision. They are reject H 0 if the sample information favors the alternative hypothesis or do not reject H 0 or decline to reject H 0 if the sample information is insufficient to reject the null hypothesis.

Mathematical Symbols Used in H 0 and H a :

H 0 always has a symbol with an equal in it. H a never has a symbol with an equal in it. The choice of symbol depends on the wording of the hypothesis test. However, be aware that many researchers use = in the null hypothesis, even with > or < as the symbol in the alternative hypothesis. This practice is acceptable because we only make the decision to reject or not reject the null hypothesis.

Example 9.1

H 0 : No more than 30 percent of the registered voters in Santa Clara County voted in the primary election. p ≤ 30 H a : More than 30 percent of the registered voters in Santa Clara County voted in the primary election. p > 30

A medical trial is conducted to test whether or not a new medicine reduces cholesterol by 25 percent. State the null and alternative hypotheses.

Example 9.2

We want to test whether the mean GPA of students in American colleges is different from 2.0 (out of 4.0). The null and alternative hypotheses are the following: H 0 : μ = 2.0 H a : μ ≠ 2.0

We want to test whether the mean height of eighth graders is 66 inches. State the null and alternative hypotheses. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : μ __ 66
• H a : μ __ 66

Example 9.3

We want to test if college students take fewer than five years to graduate from college, on the average. The null and alternative hypotheses are the following: H 0 : μ ≥ 5 H a : μ < 5

We want to test if it takes fewer than 45 minutes to teach a lesson plan. State the null and alternative hypotheses. Fill in the correct symbol ( =, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : μ __ 45
• H a : μ __ 45

Example 9.4

An article on school standards stated that about half of all students in France, Germany, and Israel take advanced placement exams and a third of the students pass. The same article stated that 6.6 percent of U.S. students take advanced placement exams and 4.4 percent pass. Test if the percentage of U.S. students who take advanced placement exams is more than 6.6 percent. State the null and alternative hypotheses. H 0 : p ≤ 0.066 H a : p > 0.066

On a state driver’s test, about 40 percent pass the test on the first try. We want to test if more than 40 percent pass on the first try. Fill in the correct symbol (=, ≠, ≥, <, ≤, >) for the null and alternative hypotheses.

• H 0 : p __ 0.40
• H a : p __ 0.40

Collaborative Exercise

Bring to class a newspaper, some news magazines, and some internet articles. In groups, find articles from which your group can write null and alternative hypotheses. Discuss your hypotheses with the rest of the class.

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Null Hypothesis Examples

The null hypothesis (H 0 ) is the hypothesis that states there is no statistical difference between two sample sets. In other words, it assumes the independent variable does not have an effect on the dependent variable in a scientific experiment .

The null hypothesis is the most powerful type of hypothesis in the scientific method because it’s the easiest one to test with a high confidence level using statistics. If the null hypothesis is accepted, then it’s evidence any observed differences between two experiment groups are due to random chance. If the null hypothesis is rejected, then it’s strong evidence there is a true difference between test sets or that the independent variable affects the dependent variable.

• The null hypothesis is a nullifiable hypothesis. A researcher seeks to reject it because this result strongly indicates observed differences are real and not just due to chance.
• The null hypothesis may be accepted or rejected, but not proven. There is always a level of confidence in the outcome.

What Is the Null Hypothesis?

The null hypothesis is written as H 0 , which is read as H-zero, H-nought, or H-null. It is associated with another hypothesis, called the alternate or alternative hypothesis H A or H 1 . When the null hypothesis and alternate hypothesis are written mathematically, they cover all possible outcomes of an experiment.

An experimenter tests the null hypothesis with a statistical analysis called a significance test. The significance test determines the likelihood that the results of the test are not due to chance. Usually, a researcher uses a confidence level of 95% or 99% (p-value of 0.05 or 0.01). But, even if the confidence in the test is high, there is always a small chance the outcome is incorrect. This means you can’t prove a null hypothesis. It’s also a good reason why it’s important to repeat experiments.

Exact and Inexact Null Hypothesis

The most common type of null hypothesis assumes no difference between two samples or groups or no measurable effect of a treatment. This is the exact hypothesis . If you’re asked to state a null hypothesis for a science class, this is the one to write. It is the easiest type of hypothesis to test and is the only one accepted for certain types of analysis. Examples include:

There is no difference between two groups H 0 : μ 1  = μ 2 (where H 0  = the null hypothesis, μ 1  = the mean of population 1, and μ 2  = the mean of population 2)

Both groups have value of 100 (or any number or quality) H 0 : μ = 100

However, sometimes a researcher may test an inexact hypothesis . This type of hypothesis specifies ranges or intervals. Examples include:

Recovery time from a treatment is the same or worse than a placebo: H 0 : μ ≥ placebo time

There is a 5% or less difference between two groups: H 0 : 95 ≤ μ ≤ 105

An inexact hypothesis offers “directionality” about a phenomenon. For example, an exact hypothesis can indicate whether or not a treatment has an effect, while an inexact hypothesis can tell whether an effect is positive of negative. However, an inexact hypothesis may be harder to test and some scientists and statisticians disagree about whether it’s a true null hypothesis .

How to State the Null Hypothesis

To state the null hypothesis, first state what you expect the experiment to show. Then, rephrase the statement in a form that assumes there is no relationship between the variables or that a treatment has no effect.

Example: A researcher tests whether a new drug speeds recovery time from a certain disease. The average recovery time without treatment is 3 weeks.

• State the goal of the experiment: “I hope the average recovery time with the new drug will be less than 3 weeks.”
• Rephrase the hypothesis to assume the treatment has no effect: “If the drug doesn’t shorten recovery time, then the average time will be 3 weeks or longer.” Mathematically: H 0 : μ ≥ 3

This null hypothesis (inexact hypothesis) covers both the scenario in which the drug has no effect and the one in which the drugs makes the recovery time longer. The alternate hypothesis is that average recovery time will be less than three weeks:

H A : μ < 3

Of course, the researcher could test the no-effect hypothesis (exact null hypothesis): H 0 : μ = 3

The danger of testing this hypothesis is that rejecting it only implies the drug affected recovery time (not whether it made it better or worse). This is because the alternate hypothesis is:

H A : μ ≠ 3 (which includes μ <3 and μ >3)

Even though the no-effect null hypothesis yields less information, it’s used because it’s easier to test using statistics. Basically, testing whether something is unchanged/changed is easier than trying to quantify the nature of the change.

Remember, a researcher hopes to reject the null hypothesis because this supports the alternate hypothesis. Also, be sure the null and alternate hypothesis cover all outcomes. Finally, remember a simple true/false, equal/unequal, yes/no exact hypothesis is easier to test than a more complex inexact hypothesis.

• Adèr, H. J.; Mellenbergh, G. J. & Hand, D. J. (2007).  Advising on Research Methods: A Consultant’s Companion . Huizen, The Netherlands: Johannes van Kessel Publishing. ISBN  978-90-79418-01-5 .
• Cox, D. R. (2006).  Principles of Statistical Inference . Cambridge University Press. ISBN  978-0-521-68567-2 .
• Everitt, Brian (1998).  The Cambridge Dictionary of Statistics . Cambridge, UK New York: Cambridge University Press. ISBN 978-0521593465.
• Weiss, Neil A. (1999).  Introductory Statistics  (5th ed.). ISBN 9780201598773.

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Statistics Made Easy

How to Write a Null Hypothesis (5 Examples)

A hypothesis test uses sample data to determine whether or not some claim about a population parameter is true.

Whenever we perform a hypothesis test, we always write a null hypothesis and an alternative hypothesis, which take the following forms:

H 0 (Null Hypothesis): Population parameter =,  ≤, ≥ some value

H A  (Alternative Hypothesis): Population parameter <, >, ≠ some value

Note that the null hypothesis always contains the equal sign .

We interpret the hypotheses as follows:

Null hypothesis: The sample data provides no evidence to support some claim being made by an individual.

Alternative hypothesis: The sample data  does provide sufficient evidence to support the claim being made by an individual.

For example, suppose it’s assumed that the average height of a certain species of plant is 20 inches tall. However, one botanist claims the true average height is greater than 20 inches.

To test this claim, she may go out and collect a random sample of plants. She can then use this sample data to perform a hypothesis test using the following two hypotheses:

H 0 : μ ≤ 20 (the true mean height of plants is equal to or even less than 20 inches)

H A : μ > 20 (the true mean height of plants is greater than 20 inches)

If the sample data gathered by the botanist shows that the mean height of this species of plants is significantly greater than 20 inches, she can reject the null hypothesis and conclude that the mean height is greater than 20 inches.

Read through the following examples to gain a better understanding of how to write a null hypothesis in different situations.

Example 1: Weight of Turtles

A biologist wants to test whether or not the true mean weight of a certain species of turtles is 300 pounds. To test this, he goes out and measures the weight of a random sample of 40 turtles.

Here is how to write the null and alternative hypotheses for this scenario:

H 0 : μ = 300 (the true mean weight is equal to 300 pounds)

H A : μ ≠ 300 (the true mean weight is not equal to 300 pounds)

Example 2: Height of Males

It’s assumed that the mean height of males in a certain city is 68 inches. However, an independent researcher believes the true mean height is greater than 68 inches. To test this, he goes out and collects the height of 50 males in the city.

H 0 : μ ≤ 68 (the true mean height is equal to or even less than 68 inches)

H A : μ > 68 (the true mean height is greater than 68 inches)

Example 3: Graduation Rates

A university states that 80% of all students graduate on time. However, an independent researcher believes that less than 80% of all students graduate on time. To test this, she collects data on the proportion of students who graduated on time last year at the university.

H 0 : p ≥ 0.80 (the true proportion of students who graduate on time is 80% or higher)

H A : μ < 0.80 (the true proportion of students who graduate on time is less than 80%)

Example 4: Burger Weights

A food researcher wants to test whether or not the true mean weight of a burger at a certain restaurant is 7 ounces. To test this, he goes out and measures the weight of a random sample of 20 burgers from this restaurant.

H 0 : μ = 7 (the true mean weight is equal to 7 ounces)

H A : μ ≠ 7 (the true mean weight is not equal to 7 ounces)

Example 5: Citizen Support

A politician claims that less than 30% of citizens in a certain town support a certain law. To test this, he goes out and surveys 200 citizens on whether or not they support the law.

H 0 : p ≥ .30 (the true proportion of citizens who support the law is greater than or equal to 30%)

H A : μ < 0.30 (the true proportion of citizens who support the law is less than 30%)

Additional Resources

Introduction to Hypothesis Testing Introduction to Confidence Intervals An Explanation of P-Values and Statistical Significance

Featured Posts

Hey there. My name is Zach Bobbitt. I have a Masters of Science degree in Applied Statistics and I’ve worked on machine learning algorithms for professional businesses in both healthcare and retail. I’m passionate about statistics, machine learning, and data visualization and I created Statology to be a resource for both students and teachers alike.  My goal with this site is to help you learn statistics through using simple terms, plenty of real-world examples, and helpful illustrations.

2 Replies to “How to Write a Null Hypothesis (5 Examples)”

you are amazing, thank you so much

Say I am a botanist hypothesizing the average height of daisies is 20 inches, or not? Does T = (ave – 20 inches) / √ variance / (80 / 4)? … This assumes 40 real measures + 40 fake = 80 n, but that seems questionable. Please advise.

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• Math Article

Null Hypothesis

In mathematics, Statistics deals with the study of research and surveys on the numerical data. For taking surveys, we have to define the hypothesis. Generally, there are two types of hypothesis. One is a null hypothesis, and another is an alternative hypothesis .

In probability and statistics, the null hypothesis is a comprehensive statement or default status that there is zero happening or nothing happening. For example, there is no connection among groups or no association between two measured events. It is generally assumed here that the hypothesis is true until any other proof has been brought into the light to deny the hypothesis. Let us learn more here with definition, symbol, principle, types and example, in this article.

Table of contents:

• Comparison with Alternative Hypothesis

Null Hypothesis Definition

The null hypothesis is a kind of hypothesis which explains the population parameter whose purpose is to test the validity of the given experimental data. This hypothesis is either rejected or not rejected based on the viability of the given population or sample . In other words, the null hypothesis is a hypothesis in which the sample observations results from the chance. It is said to be a statement in which the surveyors wants to examine the data. It is denoted by H 0 .

Null Hypothesis Symbol

In statistics, the null hypothesis is usually denoted by letter H with subscript ‘0’ (zero), such that H 0 . It is pronounced as H-null or H-zero or H-nought. At the same time, the alternative hypothesis expresses the observations determined by the non-random cause. It is represented by H 1 or H a .

Null Hypothesis Principle

The principle followed for null hypothesis testing is, collecting the data and determining the chances of a given set of data during the study on some random sample, assuming that the null hypothesis is true. In case if the given data does not face the expected null hypothesis, then the outcome will be quite weaker, and they conclude by saying that the given set of data does not provide strong evidence against the null hypothesis because of insufficient evidence. Finally, the researchers tend to reject that.

Null Hypothesis Formula

Here, the hypothesis test formulas are given below for reference.

The formula for the null hypothesis is:

H 0 :  p = p 0

The formula for the alternative hypothesis is:

H a = p >p 0 , < p 0 ≠ p 0

The formula for the test static is:

Remember that,  p 0  is the null hypothesis and p – hat is the sample proportion.

Also, read:

Types of Null Hypothesis

There are different types of hypothesis. They are:

Simple Hypothesis

It completely specifies the population distribution. In this method, the sampling distribution is the function of the sample size.

Composite Hypothesis

The composite hypothesis is one that does not completely specify the population distribution.

Exact Hypothesis

Exact hypothesis defines the exact value of the parameter. For example μ= 50

Inexact Hypothesis

This type of hypothesis does not define the exact value of the parameter. But it denotes a specific range or interval. For example 45< μ <60

Null Hypothesis Rejection

Sometimes the null hypothesis is rejected too. If this hypothesis is rejected means, that research could be invalid. Many researchers will neglect this hypothesis as it is merely opposite to the alternate hypothesis. It is a better practice to create a hypothesis and test it. The goal of researchers is not to reject the hypothesis. But it is evident that a perfect statistical model is always associated with the failure to reject the null hypothesis.

How do you Find the Null Hypothesis?

The null hypothesis says there is no correlation between the measured event (the dependent variable) and the independent variable. We don’t have to believe that the null hypothesis is true to test it. On the contrast, you will possibly assume that there is a connection between a set of variables ( dependent and independent).

When is Null Hypothesis Rejected?

The null hypothesis is rejected using the P-value approach. If the P-value is less than or equal to the α, there should be a rejection of the null hypothesis in favour of the alternate hypothesis. In case, if P-value is greater than α, the null hypothesis is not rejected.

Null Hypothesis and Alternative Hypothesis

Now, let us discuss the difference between the null hypothesis and the alternative hypothesis.

Null Hypothesis Examples

Here, some of the examples of the null hypothesis are given below. Go through the below ones to understand the concept of the null hypothesis in a better way.

If a medicine reduces the risk of cardiac stroke, then the null hypothesis should be “the medicine does not reduce the chance of cardiac stroke”. This testing can be performed by the administration of a drug to a certain group of people in a controlled way. If the survey shows that there is a significant change in the people, then the hypothesis is rejected.

Few more examples are:

1). Are there is 100% chance of getting affected by dengue?

Ans: There could be chances of getting affected by dengue but not 100%.

2). Do teenagers are using mobile phones more than grown-ups to access the internet?

Ans: Age has no limit on using mobile phones to access the internet.

3). Does having apple daily will not cause fever?

Ans: Having apple daily does not assure of not having fever, but increases the immunity to fight against such diseases.

4). Do the children more good in doing mathematical calculations than grown-ups?

Ans: Age has no effect on Mathematical skills.

In many common applications, the choice of the null hypothesis is not automated, but the testing and calculations may be automated. Also, the choice of the null hypothesis is completely based on previous experiences and inconsistent advice. The choice can be more complicated and based on the variety of applications and the diversity of the objectives. 

The main limitation for the choice of the null hypothesis is that the hypothesis suggested by the data is based on the reasoning which proves nothing. It means that if some hypothesis provides a summary of the data set, then there would be no value in the testing of the hypothesis on the particular set of data. 

Frequently Asked Questions on Null Hypothesis

What is meant by the null hypothesis.

In Statistics, a null hypothesis is a type of hypothesis which explains the population parameter whose purpose is to test the validity of the given experimental data.

What are the benefits of hypothesis testing?

Hypothesis testing is defined as a form of inferential statistics, which allows making conclusions from the entire population based on the sample representative.

When a null hypothesis is accepted and rejected?

The null hypothesis is either accepted or rejected in terms of the given data. If P-value is less than α, then the null hypothesis is rejected in favor of the alternative hypothesis, and if the P-value is greater than α, then the null hypothesis is accepted in favor of the alternative hypothesis.

Why is the null hypothesis important?

The importance of the null hypothesis is that it provides an approximate description of the phenomena of the given data. It allows the investigators to directly test the relational statement in a research study.

How to accept or reject the null hypothesis in the chi-square test?

If the result of the chi-square test is bigger than the critical value in the table, then the data does not fit the model, which represents the rejection of the null hypothesis.

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AP®︎/College Statistics

Course: ap®︎/college statistics   >   unit 10.

• Idea behind hypothesis testing

Examples of null and alternative hypotheses

• Writing null and alternative hypotheses
• P-values and significance tests
• Comparing P-values to different significance levels
• Estimating a P-value from a simulation
• Estimating P-values from simulations
• Using P-values to make conclusions

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Video transcript

Null Hypothesis

Null hypothesis is used to make decisions based on data and by using statistical tests. Null hypothesis is represented using H o and it states that there is no difference between the characteristics of two samples. Null hypothesis is generally a statement of no difference. The rejection of null hypothesis is equivalent to the acceptance of the alternate hypothesis.

Let us learn more about null hypotheses, tests for null hypotheses, the difference between null hypothesis and alternate hypothesis, with the help of examples, FAQs.

What Is Null Hypothesis?

Null hypothesis states that there is no significant difference between the observed characteristics across two sample sets. Null hypothesis states the observed population parameters or variables is the same across the samples. The null hypothesis states that there is no relationship between the sample parameters, the independent variable, and the dependent variable. The term null hypothesis is used in instances to mean that there is no differences in the two means, or that the difference is not so significant.

If the experimental outcome is the same as the theoretical outcome then the null hypothesis holds good. But if there are any differences in the observed parameters across the samples then the null hypothesis is rejected, and we consider an alternate hypothesis. The rejection of the null hypothesis does not mean that there were flaws in the basic experimentation, but it sets the stage for further research. Generally, the strength of the evidence is tested against the null hypothesis.

Null hypothesis and alternate hypothesis are the two approaches used across statistics. The alternate hypothesis states that there is a significant difference between the parameters across the samples. The alternate hypothesis is the inverse of null hypothesis. An important reason to reject the null hypothesis and consider the alternate hypothesis is due to experimental or sampling errors.

Tests For Null Hypothesis

The two important approaches of statistical interference of null hypothesis are significance testing and hypothesis testing. The null hypothesis is a theoretical hypothesis and is based on insufficient evidence, which requires further testing to prove if it is true or false.

Significance Testing

The aim of significance testing is to provide evidence to reject the null hypothesis. If the difference is strong enough then reject the null hypothesis and accept the alternate hypothesis. The testing is designed to test the strength of the evidence against the hypothesis. The four important steps of significance testing are as follows.

• First state the null and alternate hypotheses.
• Calculate the test statistics.
• Find the p-value.
• Test the p-value with the α and decide if the null hypothesis should be rejected or accepted.

If the p-value is lesser than the significance level α, then the null hypothesis is rejected. And if the p-value is greater than the significance level α, then the null hypothesis is accepted.

• Hypothesis Testing

Hypothesis testing takes the parameters from the sample and makes a derivation about the population. A hypothesis is an educated guess about a sample, which can be tested either through an experiment or an observation. Initially, a tentative assumption is made about the sample in the form of a null hypothesis.

There are four steps to perform hypothesis testing. They are:

• Identify the null hypothesis.
• Define the null hypothesis statement.
• Choose the test to be performed.
• Accept the null hypothesis or the alternate hypothesis.

There are often errors in the process of testing the hypothesis. The two important errors observed in hypothesis testing is as follows.

• Type - I error is rejecting the null hypothesis when the null hypothesis is actually true.
• Type - II error is accepting the null hypothesis when the null hypothesis is actually false.

Difference Between Null Hypothesis And Alternate Hypothesis

The difference between null hypothesis and alternate hypothesis can be understood through the following points.

• The opposite of the null hypothesis is the alternate hypothesis and it is the claim which is being proved by research to be true.
• The null hypothesis states that the two samples of the population are the same, and the alternate hypothesis states that there is a significant difference between the two samples of the population.
• The null hypothesis is designated as H o and the alternate hypothesis is designated as H a .
• For the null hypothesis, the same means are assumed to be equal, and we have H 0 : µ 1 = µ 2. And for the alternate hypothesis, the sample means are unequal, and we have H a : µ 1 ≠ µ 2.
• The observed population parameters and variables are the same across the samples, for a null hypothesis, but in an alternate hypothesis, there is a significant difference between the observed parameters and variables across the samples.

☛ Related Topics

The following topics help in a better understanding of the null hypothesis.

• Probability and Statistics
• Basic Statistics Formula
• Sample Space

Examples on Null Hypothesis

Example 1: A medical experiment and trial is conducted to check if a particular drug can serve as the vaccine for Covid-19, and can prevent from occurrence of Corona. Write the null hypothesis and the alternate hypothesis for this situation.

The given situation refers to a possible new drug and its effectiveness of being a vaccine for Covid-19 or not. The null hypothesis (H o ) and alternate hypothesis (H a ) for this medical experiment is as follows.

• H 0 : The use of the new drug is not helpful for the prevention of Covid-19.
• H a : The use of the new drug serves as a vaccine and helps for the prevention of Covid-19.

Example 2: The teacher has prepared a set of important questions and informs the student that preparing these questions helps in scoring more than 60% marks in the board exams. Write the null hypothesis and the alternate hypothesis for this situation.

The given situation refers to the teacher who has claimed that her important questions helps to score more than 60% marks in the board exams. The null hypothesis(H o ) and alternate hypothesis(H a ) for this situation is as follows.

• H o : The important questions given by the teacher does not really help the students to get a score of more than 60% in the board exams.
• H a : The important questions given by the teacher is helpful for the students to score more than 60% marks in the board exams.

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Practice Questions on Null Hypothesis

Faqs on null hypothesis, what is null hypothesis in maths.

Null hypothesis is used in statistics and it states if there is any significant difference between the two samples. The acceptance of null hypothesis mean that there is no significant difference between the two samples. And the rejection of null hypothesis means that the two samples are different, and we need to accept the alternate hypothesis. The null hypothesis statement is represented as H 0 and the alternate hypothesis is represented as H a .

How Do You Test Null Hypothesis?

The null hypothesis is broadly tested using two methods. The null hypothesis can be tested using significance testing and hypothesis testing.Broadly the test for null hypothesis is performed across four stages. First the null hypothesis is identified, secondly the null hypothesis is defined. Next a suitable test is used to test the hypothesis, and finally either the null hypothesis or the alternate hypothesis is accepted.

How To Accept or Reject Null Hypothesis?

The null hypothesis is accepted or rejected based on the result of the hypothesis testing. The p value is found and the significance level is defined. If the p-value is lesser than the significance level α, then the null hypothesis is rejected. And if the p-value is greater than the significance level α, then the null hypothesis is accepted.

What Is the Difference Between Null Hypothesis And Alternate Hypothesis?

The null hypothesis states that there is no significant difference between the two samples, and the alternate hypothesis states that there is a significant difference between the two samples. The null hypothesis is referred using H o and the alternate hypothesis is referred using H a . As per null hypothesis the observed variables and parameters are the same across the samples, but as per alternate hypothesis there is a significant difference between the observed variables and parameters across the samples.

What Is Null Hypothesis Example?

A few quick examples of null hypothesis are as follows.

• The salary of a person is independent of his profession, is an example of null hypothesis. And the salary is dependent on the profession of a person, is an alternate hypothesis.
• The performance of the students in Maths from two different classes is a null hypothesis. And the performance of the students from each of the classes is different, is an example of alternate hypothesis.
• The nutrient content of mango and a mango milk shake is equal and it can be taken as a null hypothesis. The test to prove the different nutrient content of the two is referred to as alternate hypothesis.

Research Hypothesis In Psychology: Types, & Examples

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

A research hypothesis, in its plural form “hypotheses,” is a specific, testable prediction about the anticipated results of a study, established at its outset. It is a key component of the scientific method .

Hypotheses connect theory to data and guide the research process towards expanding scientific understanding

Some key points about hypotheses:

• A hypothesis expresses an expected pattern or relationship. It connects the variables under investigation.
• It is stated in clear, precise terms before any data collection or analysis occurs. This makes the hypothesis testable.
• A hypothesis must be falsifiable. It should be possible, even if unlikely in practice, to collect data that disconfirms rather than supports the hypothesis.
• Hypotheses guide research. Scientists design studies to explicitly evaluate hypotheses about how nature works.
• For a hypothesis to be valid, it must be testable against empirical evidence. The evidence can then confirm or disprove the testable predictions.
• Hypotheses are informed by background knowledge and observation, but go beyond what is already known to propose an explanation of how or why something occurs.

Predictions typically arise from a thorough knowledge of the research literature, curiosity about real-world problems or implications, and integrating this to advance theory. They build on existing literature while providing new insight.

Types of Research Hypotheses

Alternative hypothesis.

The research hypothesis is often called the alternative or experimental hypothesis in experimental research.

It typically suggests a potential relationship between two key variables: the independent variable, which the researcher manipulates, and the dependent variable, which is measured based on those changes.

The alternative hypothesis states a relationship exists between the two variables being studied (one variable affects the other).

A hypothesis is a testable statement or prediction about the relationship between two or more variables. It is a key component of the scientific method. Some key points about hypotheses:

• Important hypotheses lead to predictions that can be tested empirically. The evidence can then confirm or disprove the testable predictions.

In summary, a hypothesis is a precise, testable statement of what researchers expect to happen in a study and why. Hypotheses connect theory to data and guide the research process towards expanding scientific understanding.

An experimental hypothesis predicts what change(s) will occur in the dependent variable when the independent variable is manipulated.

It states that the results are not due to chance and are significant in supporting the theory being investigated.

The alternative hypothesis can be directional, indicating a specific direction of the effect, or non-directional, suggesting a difference without specifying its nature. It’s what researchers aim to support or demonstrate through their study.

Null Hypothesis

The null hypothesis states no relationship exists between the two variables being studied (one variable does not affect the other). There will be no changes in the dependent variable due to manipulating the independent variable.

It states results are due to chance and are not significant in supporting the idea being investigated.

The null hypothesis, positing no effect or relationship, is a foundational contrast to the research hypothesis in scientific inquiry. It establishes a baseline for statistical testing, promoting objectivity by initiating research from a neutral stance.

Many statistical methods are tailored to test the null hypothesis, determining the likelihood of observed results if no true effect exists.

This dual-hypothesis approach provides clarity, ensuring that research intentions are explicit, and fosters consistency across scientific studies, enhancing the standardization and interpretability of research outcomes.

Nondirectional Hypothesis

A non-directional hypothesis, also known as a two-tailed hypothesis, predicts that there is a difference or relationship between two variables but does not specify the direction of this relationship.

It merely indicates that a change or effect will occur without predicting which group will have higher or lower values.

For example, “There is a difference in performance between Group A and Group B” is a non-directional hypothesis.

Directional Hypothesis

A directional (one-tailed) hypothesis predicts the nature of the effect of the independent variable on the dependent variable. It predicts in which direction the change will take place. (i.e., greater, smaller, less, more)

It specifies whether one variable is greater, lesser, or different from another, rather than just indicating that there’s a difference without specifying its nature.

For example, “Exercise increases weight loss” is a directional hypothesis.

Falsifiability

The Falsification Principle, proposed by Karl Popper , is a way of demarcating science from non-science. It suggests that for a theory or hypothesis to be considered scientific, it must be testable and irrefutable.

Falsifiability emphasizes that scientific claims shouldn’t just be confirmable but should also have the potential to be proven wrong.

It means that there should exist some potential evidence or experiment that could prove the proposition false.

However many confirming instances exist for a theory, it only takes one counter observation to falsify it. For example, the hypothesis that “all swans are white,” can be falsified by observing a black swan.

For Popper, science should attempt to disprove a theory rather than attempt to continually provide evidence to support a research hypothesis.

Can a Hypothesis be Proven?

Hypotheses make probabilistic predictions. They state the expected outcome if a particular relationship exists. However, a study result supporting a hypothesis does not definitively prove it is true.

All studies have limitations. There may be unknown confounding factors or issues that limit the certainty of conclusions. Additional studies may yield different results.

In science, hypotheses can realistically only be supported with some degree of confidence, not proven. The process of science is to incrementally accumulate evidence for and against hypothesized relationships in an ongoing pursuit of better models and explanations that best fit the empirical data. But hypotheses remain open to revision and rejection if that is where the evidence leads.

• Disproving a hypothesis is definitive. Solid disconfirmatory evidence will falsify a hypothesis and require altering or discarding it based on the evidence.
• However, confirming evidence is always open to revision. Other explanations may account for the same results, and additional or contradictory evidence may emerge over time.

We can never 100% prove the alternative hypothesis. Instead, we see if we can disprove, or reject the null hypothesis.

If we reject the null hypothesis, this doesn’t mean that our alternative hypothesis is correct but does support the alternative/experimental hypothesis.

Upon analysis of the results, an alternative hypothesis can be rejected or supported, but it can never be proven to be correct. We must avoid any reference to results proving a theory as this implies 100% certainty, and there is always a chance that evidence may exist which could refute a theory.

How to Write a Hypothesis

• Identify variables . The researcher manipulates the independent variable and the dependent variable is the measured outcome.
• Operationalized the variables being investigated . Operationalization of a hypothesis refers to the process of making the variables physically measurable or testable, e.g. if you are about to study aggression, you might count the number of punches given by participants.
• Decide on a direction for your prediction . If there is evidence in the literature to support a specific effect of the independent variable on the dependent variable, write a directional (one-tailed) hypothesis. If there are limited or ambiguous findings in the literature regarding the effect of the independent variable on the dependent variable, write a non-directional (two-tailed) hypothesis.
• Make it Testable : Ensure your hypothesis can be tested through experimentation or observation. It should be possible to prove it false (principle of falsifiability).
• Clear & concise language . A strong hypothesis is concise (typically one to two sentences long), and formulated using clear and straightforward language, ensuring it’s easily understood and testable.

Consider a hypothesis many teachers might subscribe to: students work better on Monday morning than on Friday afternoon (IV=Day, DV= Standard of work).

Now, if we decide to study this by giving the same group of students a lesson on a Monday morning and a Friday afternoon and then measuring their immediate recall of the material covered in each session, we would end up with the following:

• The alternative hypothesis states that students will recall significantly more information on a Monday morning than on a Friday afternoon.
• The null hypothesis states that there will be no significant difference in the amount recalled on a Monday morning compared to a Friday afternoon. Any difference will be due to chance or confounding factors.

More Examples

• Memory : Participants exposed to classical music during study sessions will recall more items from a list than those who studied in silence.
• Social Psychology : Individuals who frequently engage in social media use will report higher levels of perceived social isolation compared to those who use it infrequently.
• Developmental Psychology : Children who engage in regular imaginative play have better problem-solving skills than those who don’t.
• Clinical Psychology : Cognitive-behavioral therapy will be more effective in reducing symptoms of anxiety over a 6-month period compared to traditional talk therapy.
• Cognitive Psychology : Individuals who multitask between various electronic devices will have shorter attention spans on focused tasks than those who single-task.
• Health Psychology : Patients who practice mindfulness meditation will experience lower levels of chronic pain compared to those who don’t meditate.
• Organizational Psychology : Employees in open-plan offices will report higher levels of stress than those in private offices.
• Behavioral Psychology : Rats rewarded with food after pressing a lever will press it more frequently than rats who receive no reward.

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Null Hypothesis

Null Hypothesis , often denoted as H 0, is a foundational concept in statistical hypothesis testing. It represents an assumption that no significant difference, effect, or relationship exists between variables within a population. It serves as a baseline assumption, positing no observed change or effect occurring. The null is t he truth or falsity of an idea in analysis.

In this article, we will discuss the null hypothesis in detail, along with some solved examples and questions on the null hypothesis.

Table of Content

What is Null Hypothesis?

Null hypothesis symbol, formula of null hypothesis, types of null hypothesis, null hypothesis examples, principle of null hypothesis, how do you find null hypothesis, null hypothesis in statistics, null hypothesis and alternative hypothesis, null hypothesis and alternative hypothesis examples, null hypothesis – practice problems.

Null Hypothesis in statistical analysis suggests the absence of statistical significance within a specific set of observed data. Hypothesis testing, using sample data, evaluates the validity of this hypothesis. Commonly denoted as H 0 or simply “null,” it plays an important role in quantitative analysis, examining theories related to markets, investment strategies, or economies to determine their validity.

Null Hypothesis Meaning

Null Hypothesis represents a default position, often suggesting no effect or difference, against which researchers compare their experimental results. The Null Hypothesis, often denoted as H 0 asserts a default assumption in statistical analysis. It posits no significant difference or effect, serving as a baseline for comparison in hypothesis testing.

The null Hypothesis is represented as H 0 , the Null Hypothesis symbolizes the absence of a measurable effect or difference in the variables under examination.

Certainly, a simple example would be asserting that the mean score of a group is equal to a specified value like stating that the average IQ of a population is 100.

The Null Hypothesis is typically formulated as a statement of equality or absence of a specific parameter in the population being studied. It provides a clear and testable prediction for comparison with the alternative hypothesis. The formulation of the Null Hypothesis typically follows a concise structure, stating the equality or absence of a specific parameter in the population.

Mean Comparison (Two-sample t-test)

H 0 : μ 1 = μ 2

This asserts that there is no significant difference between the means of two populations or groups.

Proportion Comparison

H 0 : p 1 − p 2 = 0

This suggests no significant difference in proportions between two populations or conditions.

Equality in Variance (F-test in ANOVA)

H 0 : σ 1 = σ 2

This states that there’s no significant difference in variances between groups or populations.

Independence (Chi-square Test of Independence):

H 0 : Variables are independent

This asserts that there’s no association or relationship between categorical variables.

Null Hypotheses vary including simple and composite forms, each tailored to the complexity of the research question. Understanding these types is pivotal for effective hypothesis testing.

Equality Null Hypothesis (Simple Null Hypothesis)

The Equality Null Hypothesis, also known as the Simple Null Hypothesis, is a fundamental concept in statistical hypothesis testing that assumes no difference, effect or relationship between groups, conditions or populations being compared.

Non-Inferiority Null Hypothesis

In some studies, the focus might be on demonstrating that a new treatment or method is not significantly worse than the standard or existing one.

Superiority Null Hypothesis

The concept of a superiority null hypothesis comes into play when a study aims to demonstrate that a new treatment, method, or intervention is significantly better than an existing or standard one.

Independence Null Hypothesis

In certain statistical tests, such as chi-square tests for independence, the null hypothesis assumes no association or independence between categorical variables.

Homogeneity Null Hypothesis

In tests like ANOVA (Analysis of Variance), the null hypothesis suggests that there’s no difference in population means across different groups.

• Medicine: Null Hypothesis: “No significant difference exists in blood pressure levels between patients given the experimental drug versus those given a placebo.”
• Education: Null Hypothesis: “There’s no significant variation in test scores between students using a new teaching method and those using traditional teaching.”
• Economics: Null Hypothesis: “There’s no significant change in consumer spending pre- and post-implementation of a new taxation policy.”
• Environmental Science: Null Hypothesis: “There’s no substantial difference in pollution levels before and after a water treatment plant’s establishment.”

The principle of the null hypothesis is a fundamental concept in statistical hypothesis testing. It involves making an assumption about the population parameter or the absence of an effect or relationship between variables.

In essence, the null hypothesis (H 0 ) proposes that there is no significant difference, effect, or relationship between variables. It serves as a starting point or a default assumption that there is no real change, no effect or no difference between groups or conditions.

The null hypothesis is usually formulated to be tested against an alternative hypothesis (H 1 or H [Tex]\alpha [/Tex] ) which suggests that there is an effect, difference or relationship present in the population.

Null Hypothesis Rejection

Rejecting the Null Hypothesis occurs when statistical evidence suggests a significant departure from the assumed baseline. It implies that there is enough evidence to support the alternative hypothesis, indicating a meaningful effect or difference. Null Hypothesis rejection occurs when statistical evidence suggests a deviation from the assumed baseline, prompting a reconsideration of the initial hypothesis.

Identifying the Null Hypothesis involves defining the status quotient, asserting no effect and formulating a statement suitable for statistical analysis.

When is Null Hypothesis Rejected?

The Null Hypothesis is rejected when statistical tests indicate a significant departure from the expected outcome, leading to the consideration of alternative hypotheses. It occurs when statistical evidence suggests a deviation from the assumed baseline, prompting a reconsideration of the initial hypothesis.

In statistical hypothesis testing, researchers begin by stating the null hypothesis, often based on theoretical considerations or previous research. The null hypothesis is then tested against an alternative hypothesis (Ha), which represents the researcher’s claim or the hypothesis they seek to support.

The process of hypothesis testing involves collecting sample data and using statistical methods to assess the likelihood of observing the data if the null hypothesis were true. This assessment is typically done by calculating a test statistic, which measures the difference between the observed data and what would be expected under the null hypothesis.

In the realm of hypothesis testing, the null hypothesis (H 0 ) and alternative hypothesis (H₁ or Ha) play critical roles. The null hypothesis generally assumes no difference, effect, or relationship between variables, suggesting that any observed change or effect is due to random chance. Its counterpart, the alternative hypothesis, asserts the presence of a significant difference, effect, or relationship between variables, challenging the null hypothesis. These hypotheses are formulated based on the research question and guide statistical analyses.

Difference Between Null Hypothesis and Alternative Hypothesis

The null hypothesis (H 0 ) serves as the baseline assumption in statistical testing, suggesting no significant effect, relationship, or difference within the data. It often proposes that any observed change or correlation is merely due to chance or random variation. Conversely, the alternative hypothesis (H 1 or Ha) contradicts the null hypothesis, positing the existence of a genuine effect, relationship or difference in the data. It represents the researcher’s intended focus, seeking to provide evidence against the null hypothesis and support for a specific outcome or theory. These hypotheses form the crux of hypothesis testing, guiding the assessment of data to draw conclusions about the population being studied.

Let’s envision a scenario where a researcher aims to examine the impact of a new medication on reducing blood pressure among patients. In this context:

Null Hypothesis (H 0 ): “The new medication does not produce a significant effect in reducing blood pressure levels among patients.”

Alternative Hypothesis (H 1 or Ha): “The new medication yields a significant effect in reducing blood pressure levels among patients.”

The null hypothesis implies that any observed alterations in blood pressure subsequent to the medication’s administration are a result of random fluctuations rather than a consequence of the medication itself. Conversely, the alternative hypothesis contends that the medication does indeed generate a meaningful alteration in blood pressure levels, distinct from what might naturally occur or by random chance.

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Example 1: A researcher claims that the average time students spend on homework is 2 hours per night.

Null Hypothesis (H 0 ): The average time students spend on homework is equal to 2 hours per night. Data: A random sample of 30 students has an average homework time of 1.8 hours with a standard deviation of 0.5 hours. Test Statistic and Decision: Using a t-test, if the calculated t-statistic falls within the acceptance region, we fail to reject the null hypothesis. If it falls in the rejection region, we reject the null hypothesis. Conclusion: Based on the statistical analysis, we fail to reject the null hypothesis, suggesting that there is not enough evidence to dispute the claim of the average homework time being 2 hours per night.

Example 2: A company asserts that the error rate in its production process is less than 1%.

Null Hypothesis (H 0 ): The error rate in the production process is 1% or higher. Data: A sample of 500 products shows an error rate of 0.8%. Test Statistic and Decision: Using a z-test, if the calculated z-statistic falls within the acceptance region, we fail to reject the null hypothesis. If it falls in the rejection region, we reject the null hypothesis. Conclusion: The statistical analysis supports rejecting the null hypothesis, indicating that there is enough evidence to dispute the company’s claim of an error rate of 1% or higher.

Q1. A researcher claims that the average time spent by students on homework is less than 2 hours per day. Formulate the null hypothesis for this claim?

Q2. A manufacturing company states that their new machine produces widgets with a defect rate of less than 5%. Write the null hypothesis to test this claim?

Q3. An educational institute believes that their online course completion rate is at least 60%. Develop the null hypothesis to validate this assertion?

Q4. A restaurant claims that the waiting time for customers during peak hours is not more than 15 minutes. Formulate the null hypothesis for this claim?

Q5. A study suggests that the mean weight loss after following a specific diet plan for a month is more than 8 pounds. Construct the null hypothesis to evaluate this statement?

Summary – Null Hypothesis and Alternative Hypothesis

The null hypothesis (H 0 ) and alternative hypothesis (H a ) are fundamental concepts in statistical hypothesis testing. The null hypothesis represents the default assumption, stating that there is no significant effect, difference, or relationship between variables. It serves as the baseline against which the alternative hypothesis is tested. In contrast, the alternative hypothesis represents the researcher’s hypothesis or the claim to be tested, suggesting that there is a significant effect, difference, or relationship between variables. The relationship between the null and alternative hypotheses is such that they are complementary, and statistical tests are conducted to determine whether the evidence from the data is strong enough to reject the null hypothesis in favor of the alternative hypothesis. This decision is based on the strength of the evidence and the chosen level of significance. Ultimately, the choice between the null and alternative hypotheses depends on the specific research question and the direction of the effect being investigated.

FAQs on Null Hypothesis

What does null hypothesis stands for.

The null hypothesis, denoted as H 0 ​, is a fundamental concept in statistics used for hypothesis testing. It represents the statement that there is no effect or no difference, and it is the hypothesis that the researcher typically aims to provide evidence against.

How to Form a Null Hypothesis?

A null hypothesis is formed based on the assumption that there is no significant difference or effect between the groups being compared or no association between variables being tested. It often involves stating that there is no relationship, no change, or no effect in the population being studied.

When Do we reject the Null Hypothesis?

In statistical hypothesis testing, if the p-value (the probability of obtaining the observed results) is lower than the chosen significance level (commonly 0.05), we reject the null hypothesis. This suggests that the data provides enough evidence to refute the assumption made in the null hypothesis.

What is a Null Hypothesis in Research?

In research, the null hypothesis represents the default assumption or position that there is no significant difference or effect. Researchers often try to test this hypothesis by collecting data and performing statistical analyses to see if the observed results contradict the assumption.

What Are Alternative and Null Hypotheses?

The null hypothesis (H0) is the default assumption that there is no significant difference or effect. The alternative hypothesis (H1 or Ha) is the opposite, suggesting there is a significant difference, effect or relationship.

What Does it Mean to Reject the Null Hypothesis?

Rejecting the null hypothesis implies that there is enough evidence in the data to support the alternative hypothesis. In simpler terms, it suggests that there might be a significant difference, effect or relationship between the groups or variables being studied.

How to Find Null Hypothesis?

Formulating a null hypothesis often involves considering the research question and assuming that no difference or effect exists. It should be a statement that can be tested through data collection and statistical analysis, typically stating no relationship or no change between variables or groups.

How is Null Hypothesis denoted?

The null hypothesis is commonly symbolized as H 0 in statistical notation.

What is the Purpose of the Null hypothesis in Statistical Analysis?

The null hypothesis serves as a starting point for hypothesis testing, enabling researchers to assess if there’s enough evidence to reject it in favor of an alternative hypothesis.

What happens if we Reject the Null hypothesis?

Rejecting the null hypothesis implies that there is sufficient evidence to support an alternative hypothesis, suggesting a significant effect or relationship between variables.

What are Test for Null Hypothesis?

Various statistical tests, such as t-tests or chi-square tests, are employed to evaluate the validity of the Null Hypothesis in different scenarios.

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Null hypothesis

Null hypothesis n., plural: null hypotheses [nʌl haɪˈpɒθɪsɪs] Definition: a hypothesis that is valid or presumed true until invalidated by a statistical test

Table of Contents

Null Hypothesis Definition

Null hypothesis is defined as “the commonly accepted fact (such as the sky is blue) and researcher aim to reject or nullify this fact”.

More formally, we can define a null hypothesis as “a statistical theory suggesting that no statistical relationship exists between given observed variables” .

In biology , the null hypothesis is used to nullify or reject a common belief. The researcher carries out the research which is aimed at rejecting the commonly accepted belief.

What Is a Null Hypothesis?

A hypothesis is defined as a theory or an assumption that is based on inadequate evidence. It needs and requires more experiments and testing for confirmation. There are two possibilities that by doing more experiments and testing, a hypothesis can be false or true. It means it can either prove wrong or true (Blackwelder, 1982).

For example, Susie assumes that mineral water helps in the better growth and nourishment of plants over distilled water. To prove this hypothesis, she performs this experiment for almost a month. She watered some plants with mineral water and some with distilled water.

In a hypothesis when there are no statistically significant relationships among the two variables, the hypothesis is said to be a null hypothesis. The investigator is trying to disprove such a hypothesis. In the above example of plants, the null hypothesis is:

There are no statistical relationships among the forms of water that are given to plants for growth and nourishment.

Usually, an investigator tries to prove the null hypothesis wrong and tries to explain a relation and association between the two variables.

An opposite and reverse of the null hypothesis are known as the alternate hypothesis . In the example of plants the alternate hypothesis is:

There are statistical relationships among the forms of water that are given to plants for growth and nourishment.

The example below shows the difference between null vs alternative hypotheses:

Alternate Hypothesis: The world is round Null Hypothesis: The world is not round.

Copernicus and many other scientists try to prove the null hypothesis wrong and false. By their experiments and testing, they make people believe that alternate hypotheses are correct and true. If they do not prove the null hypothesis experimentally wrong then people will not believe them and never consider the alternative hypothesis true and correct.

The alternative and null hypothesis for Susie’s assumption is:

• Null Hypothesis: If one plant is watered with distilled water and the other with mineral water, then there is no difference in the growth and nourishment of these two plants.
• Alternative Hypothesis:  If one plant is watered with distilled water and the other with mineral water, then the plant with mineral water shows better growth and nourishment.

The null hypothesis suggests that there is no significant or statistical relationship. The relation can either be in a single set of variables or among two sets of variables.

Most people consider the null hypothesis true and correct. Scientists work and perform different experiments and do a variety of research so that they can prove the null hypothesis wrong or nullify it. For this purpose, they design an alternate hypothesis that they think is correct or true. The null hypothesis symbol is H 0 (it is read as H null or H zero ).

Why is it named the “Null”?

The name null is given to this hypothesis to clarify and explain that the scientists are working to prove it false i.e. to nullify the hypothesis. Sometimes it confuses the readers; they might misunderstand it and think that statement has nothing. It is blank but, actually, it is not. It is more appropriate and suitable to call it a nullifiable hypothesis instead of the null hypothesis.

Why do we need to assess it? Why not just verify an alternate one?

In science, the scientific method is used. It involves a series of different steps. Scientists perform these steps so that a hypothesis can be proved false or true. Scientists do this to confirm that there will be any limitation or inadequacy in the new hypothesis. Experiments are done by considering both alternative and null hypotheses, which makes the research safe. It gives a negative as well as a bad impact on research if a null hypothesis is not included or a part of the study. It seems like you are not taking your research seriously and not concerned about it and just want to impose your results as correct and true if the null hypothesis is not a part of the study.

Development of the Null

In statistics, firstly it is necessary to design alternate and null hypotheses from the given problem. Splitting the problem into small steps makes the pathway towards the solution easier and less challenging. how to write a null hypothesis?

Writing a null hypothesis consists of two steps:

• Firstly, initiate by asking a question.
• Secondly, restate the question in such a way that it seems there are no relationships among the variables.

In other words, assume in such a way that the treatment does not have any effect.

The usual recovery duration after knee surgery is considered almost 8 weeks.

A researcher thinks that the recovery period may get elongated if patients go to a physiotherapist for rehabilitation twice per week, instead of thrice per week, i.e. recovery duration reduces if the patient goes three times for rehabilitation instead of two times.

Step 1: Look for the problem in the hypothesis. The hypothesis either be a word or can be a statement. In the above example the hypothesis is:

“The expected recovery period in knee rehabilitation is more than 8 weeks”

Step 2: Make a mathematical statement from the hypothesis. Averages can also be represented as μ, thus the null hypothesis formula will be.

In the above equation, the hypothesis is equivalent to H1, the average is denoted by μ and > that the average is greater than eight.

Step 3: Explain what will come up if the hypothesis does not come right i.e., the rehabilitation period may not proceed more than 08 weeks.

There are two options: either the recovery will be less than or equal to 8 weeks.

H 0 : μ ≤ 8

In the above equation, the null hypothesis is equivalent to H 0 , the average is denoted by μ and ≤ represents that the average is less than or equal to eight.

What will happen if the scientist does not have any knowledge about the outcome?

Problem: An investigator investigates the post-operative impact and influence of radical exercise on patients who have operative procedures of the knee. The chances are either the exercise will improve the recovery or will make it worse. The usual time for recovery is 8 weeks.

Step 1: Make a null hypothesis i.e. the exercise does not show any effect and the recovery time remains almost 8 weeks.

H 0 : μ = 8

In the above equation, the null hypothesis is equivalent to H 0 , the average is denoted by μ, and the equal sign (=) shows that the average is equal to eight.

Step 2: Make the alternate hypothesis which is the reverse of the null hypothesis. Particularly what will happen if treatment (exercise) makes an impact?

In the above equation, the alternate hypothesis is equivalent to H1, the average is denoted by μ and not equal sign (≠) represents that the average is not equal to eight.

Significance Tests

To get a reasonable and probable clarification of statistics (data), a significance test is performed. The null hypothesis does not have data. It is a piece of information or statement which contains numerical figures about the population. The data can be in different forms like in means or proportions. It can either be the difference of proportions and means or any odd ratio.

The following table will explain the symbols:

P-value is the chief statistical final result of the significance test of the null hypothesis.

• P-value = Pr(data or data more extreme | H 0 true)
• | = “given”
• Pr = probability
• H 0 = the null hypothesis

The first stage of Null Hypothesis Significance Testing (NHST) is to form an alternate and null hypothesis. By this, the research question can be briefly explained.

Null Hypothesis = no effect of treatment, no difference, no association Alternative Hypothesis = effective treatment, difference, association

When to reject the null hypothesis?

Researchers will reject the null hypothesis if it is proven wrong after experimentation. Researchers accept null hypothesis to be true and correct until it is proven wrong or false. On the other hand, the researchers try to strengthen the alternate hypothesis. The binomial test is performed on a sample and after that, a series of tests were performed (Frick, 1995).

Step 1: Evaluate and read the research question carefully and consciously and make a null hypothesis. Verify the sample that supports the binomial proportion. If there is no difference then find out the value of the binomial parameter.

Show the null hypothesis as:

H 0 :p= the value of p if H 0 is true

To find out how much it varies from the proposed data and the value of the null hypothesis, calculate the sample proportion.

Step 2: In test statistics, find the binomial test that comes under the null hypothesis. The test must be based on precise and thorough probabilities. Also make a list of pmf that apply, when the null hypothesis proves true and correct.

When H 0 is true, X~b(n, p)

N = size of the sample

P = assume value if H 0 proves true.

Step 3: Find out the value of P. P-value is the probability of data that is under observation.

Rise or increase in the P value = Pr(X ≥ x)

X = observed number of successes

P value = Pr(X ≤ x).

Step 4: Demonstrate the findings or outcomes in a descriptive detailed way.

• Sample proportion
• The direction of difference (either increases or decreases)

Perceived Problems With the Null Hypothesis

Variable or model selection and less information in some cases are the chief important issues that affect the testing of the null hypothesis. Statistical tests of the null hypothesis are reasonably not strong. There is randomization about significance. (Gill, 1999) The main issue with the testing of the null hypothesis is that they all are wrong or false on a ground basis.

There is another problem with the a-level . This is an ignored but also a well-known problem. The value of a-level is without a theoretical basis and thus there is randomization in conventional values, most commonly 0.q, 0.5, or 0.01. If a fixed value of a is used, it will result in the formation of two categories (significant and non-significant) The issue of a randomized rejection or non-rejection is also present when there is a practical matter which is the strong point of the evidence related to a scientific matter.

The P-value has the foremost importance in the testing of null hypothesis but as an inferential tool and for interpretation, it has a problem. The P-value is the probability of getting a test statistic at least as extreme as the observed one.

The main point about the definition is: Observed results are not based on a-value

Moreover, the evidence against the null hypothesis was overstated due to unobserved results. A-value has importance more than just being a statement. It is a precise statement about the evidence from the observed results or data. Similarly, researchers found that P-values are objectionable. They do not prefer null hypotheses in testing. It is also clear that the P-value is strictly dependent on the null hypothesis. It is computer-based statistics. In some precise experiments, the null hypothesis statistics and actual sampling distribution are closely related but this does not become possible in observational studies.

Some researchers pointed out that the P-value is depending on the sample size. If the true and exact difference is small, a null hypothesis even of a large sample may get rejected. This shows the difference between biological importance and statistical significance. (Killeen, 2005)

Another issue is the fix a-level, i.e., 0.1. On the basis, if a-level a null hypothesis of a large sample may get accepted or rejected. If the size of simple is infinity and the null hypothesis is proved true there are still chances of Type I error. That is the reason this approach or method is not considered consistent and reliable. There is also another problem that the exact information about the precision and size of the estimated effect cannot be known. The only solution is to state the size of the effect and its precision.

Null Hypothesis Examples

Here are some examples:

Example 1: Hypotheses with One Sample of One Categorical Variable

Among all the population of humans, almost 10% of people prefer to do their task with their left hand i.e. left-handed. Let suppose, a researcher in the Penn States says that the population of students at the College of Arts and Architecture is mostly left-handed as compared to the general population of humans in general public society. In this case, there is only a sample and there is a comparison among the known population values to the population proportion of sample value.

• Research Question: Do artists more expected to be left-handed as compared to the common population persons in society?
• Response Variable: Sorting the student into two categories. One category has left-handed persons and the other category have right-handed persons.
• Form Null Hypothesis: Arts and Architecture college students are no more predicted to be lefty as compared to the common population persons in society (Lefty students of Arts and Architecture college population is 10% or p= 0.10)

Example 2: Hypotheses with One Sample of One Measurement Variable

A generic brand of antihistamine Diphenhydramine making medicine in the form of a capsule, having a 50mg dose. The maker of the medicines is concerned that the machine has come out of calibration and is not making more capsules with the suitable and appropriate dose.

• Research Question: Does the statistical data recommended about the mean and average dosage of the population differ from 50mg?
• Response Variable: Chemical assay used to find the appropriate dosage of the active ingredient.
• Null Hypothesis: Usually, the 50mg dosage of capsules of this trade name (population average and means dosage =50 mg).

Example 3: Hypotheses with Two Samples of One Categorical Variable

Several people choose vegetarian meals on a daily basis. Typically, the researcher thought that females like vegetarian meals more than males.

• Research Question: Does the data recommend that females (women) prefer vegetarian meals more than males (men) regularly?
• Response Variable: Cataloguing the persons into vegetarian and non-vegetarian categories. Grouping Variable: Gender
• Null Hypothesis: Gender is not linked to those who like vegetarian meals. (Population percent of women who eat vegetarian meals regularly = population percent of men who eat vegetarian meals regularly or p women = p men).

Example 4: Hypotheses with Two Samples of One Measurement Variable

Nowadays obesity and being overweight is one of the major and dangerous health issues. Research is performed to confirm that a low carbohydrates diet leads to faster weight loss than a low-fat diet.

• Research Question: Does the given data recommend that usually, a low-carbohydrate diet helps in losing weight faster as compared to a low-fat diet?
• Response Variable: Weight loss (pounds)
• Explanatory Variable: Form of diet either low carbohydrate or low fat
• Null Hypothesis: There is no significant difference when comparing the mean loss of weight of people using a low carbohydrate diet to people using a diet having low fat. (population means loss of weight on a low carbohydrate diet = population means loss of weight on a diet containing low fat).

Example 5: Hypotheses about the relationship between Two Categorical Variables

A case-control study was performed. The study contains nonsmokers, stroke patients, and controls. The subjects are of the same occupation and age and the question was asked if someone at their home or close surrounding smokes?

• Research Question: Did second-hand smoke enhance the chances of stroke?
• Variables: There are 02 diverse categories of variables. (Controls and stroke patients) (whether the smoker lives in the same house). The chances of having a stroke will be increased if a person is living with a smoker.
• Null Hypothesis: There is no significant relationship between a passive smoker and stroke or brain attack. (odds ratio between stroke and the passive smoker is equal to 1).

Example 6: Hypotheses about the relationship between Two Measurement Variables

A financial expert observes that there is somehow a positive and effective relationship between the variation in stock rate price and the quantity of stock bought by non-management employees

• Response variable- Regular alteration in price
• Explanatory Variable- Stock bought by non-management employees
• Null Hypothesis: The association and relationship between the regular stock price alteration ($) and the daily stock-buying by non-management employees ($) = 0.

Example 7: Hypotheses about comparing the relationship between Two Measurement Variables in Two Samples

• Research Question: Is the relation between the bill paid in a restaurant and the tip given to the waiter, is linear? Is this relation different for dining and family restaurants?
• Explanatory Variable- total bill amount
• Response Variable- the amount of tip
• Null Hypothesis: The relationship and association between the total bill quantity at a family or dining restaurant and the tip, is the same.

Try to answer the quiz below to check what you have learned so far about the null hypothesis.

Choose the best answer. 

Send Your Results (Optional)

• Blackwelder, W. C. (1982). “Proving the null hypothesis” in clinical trials. Controlled Clinical Trials , 3(4), 345–353.
• Frick, R. W. (1995). Accepting the null hypothesis. Memory & Cognition, 23(1), 132–138.
• Gill, J. (1999). The insignificance of null hypothesis significance testing. Political Research Quarterly , 52(3), 647–674.
• Killeen, P. R. (2005). An alternative to null-hypothesis significance tests. Psychological Science, 16(5), 345–353.

©BiologyOnline.com. Content provided and moderated by Biology Online Editors.

Last updated on June 16th, 2022

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Hypothesis testing involves the careful construction of two statements: the null hypothesis and the alternative hypothesis. These hypotheses can look very similar but are actually different.

How do we know which hypothesis is the null and which one is the alternative? We will see that there are a few ways to tell the difference.

The Null Hypothesis

The null hypothesis reflects that there will be no observed effect in our experiment. In a mathematical formulation of the null hypothesis, there will typically be an equal sign. This hypothesis is denoted by H 0 .

The null hypothesis is what we attempt to find evidence against in our hypothesis test. We hope to obtain a small enough p-value that it is lower than our level of significance alpha and we are justified in rejecting the null hypothesis. If our p-value is greater than alpha, then we fail to reject the null hypothesis.

If the null hypothesis is not rejected, then we must be careful to say what this means. The thinking on this is similar to a legal verdict. Just because a person has been declared "not guilty", it does not mean that he is innocent. In the same way, just because we failed to reject a null hypothesis it does not mean that the statement is true.

For example, we may want to investigate the claim that despite what convention has told us, the mean adult body temperature is not the accepted value of 98.6 degrees Fahrenheit . The null hypothesis for an experiment to investigate this is “The mean adult body temperature for healthy individuals is 98.6 degrees Fahrenheit.” If we fail to reject the null hypothesis, then our working hypothesis remains that the average adult who is healthy has a temperature of 98.6 degrees. We do not prove that this is true.

If we are studying a new treatment, the null hypothesis is that our treatment will not change our subjects in any meaningful way. In other words, the treatment will not produce any effect in our subjects.

The Alternative Hypothesis

The alternative or experimental hypothesis reflects that there will be an observed effect for our experiment. In a mathematical formulation of the alternative hypothesis, there will typically be an inequality, or not equal to symbol. This hypothesis is denoted by either H a or by H 1 .

The alternative hypothesis is what we are attempting to demonstrate in an indirect way by the use of our hypothesis test. If the null hypothesis is rejected, then we accept the alternative hypothesis. If the null hypothesis is not rejected, then we do not accept the alternative hypothesis. Going back to the above example of mean human body temperature, the alternative hypothesis is “The average adult human body temperature is not 98.6 degrees Fahrenheit.”

If we are studying a new treatment, then the alternative hypothesis is that our treatment does, in fact, change our subjects in a meaningful and measurable way.

The following set of negations may help when you are forming your null and alternative hypotheses. Most technical papers rely on just the first formulation, even though you may see some of the others in a statistics textbook.

• Null hypothesis: “ x is equal to y .” Alternative hypothesis “ x is not equal to y .”
• Null hypothesis: “ x is at least y .” Alternative hypothesis “ x is less than y .”
• Null hypothesis: “ x is at most y .” Alternative hypothesis “ x is greater than y .”
• Null Hypothesis Examples
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• Hypothesis Test for the Difference of Two Population Proportions
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• Chi-Square Goodness of Fit Test
• What Level of Alpha Determines Statistical Significance?
• How to Do Hypothesis Tests With the Z.TEST Function in Excel
• The Difference Between Type I and Type II Errors in Hypothesis Testing
• Type I and Type II Errors in Statistics
• The Runs Test for Random Sequences
• What 'Fail to Reject' Means in a Hypothesis Test
• What Is the Difference Between Alpha and P-Values?

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What Is a Null Hypothesis?

The alternative hypothesis.

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• Null Hypothesis and Investments

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Null Hypothesis: What Is It, and How Is It Used in Investing?

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A null hypothesis is a type of statistical hypothesis that proposes that no statistical significance exists in a set of given observations. Hypothesis testing is used to assess the credibility of a hypothesis by using sample data. Sometimes referred to simply as the “null,” it is represented as H 0 .

The null hypothesis, also known as the conjecture, is used in quantitative analysis to test theories about markets, investing strategies, or economies to decide if an idea is true or false.

Key Takeaways

• A null hypothesis is a type of conjecture in statistics that proposes that there is no difference between certain characteristics of a population or data-generating process.
• The alternative hypothesis proposes that there is a difference.
• Hypothesis testing provides a method to reject a null hypothesis within a certain confidence level.
• If you can reject the null hypothesis, it provides support for the alternative hypothesis.
• Null hypothesis testing is the basis of the principle of falsification in science.

Alex Dos Diaz / Investopedia

Null Hypothesis Example

For example, a gambler may be interested in whether a game of chance is fair. If it is fair, then the expected earnings per play come to zero for both players. If the game is not fair, then the expected earnings are positive for one player and negative for the other.

To test whether the game is fair, the gambler collects earnings data from many repetitions of the game, calculates the average earnings from these data, then tests the null hypothesis that the expected earnings are not different from zero.

If the average earnings from the sample data are sufficiently far from zero, then the gambler will reject the null hypothesis and conclude the alternative hypothesis—namely, that the expected earnings per play are different from zero. If the average earnings from the sample data are near zero, then the gambler will not reject the null hypothesis, concluding instead that the difference between the average from the data and zero is explainable by chance alone.

The null hypothesis assumes that any kind of difference between the chosen characteristics that you see in a set of data is due to chance. For example, if the expected earnings for the gambling game are truly equal to zero, then any difference between the average earnings in the data and zero is due to chance.

Analysts look to reject   the null hypothesis because doing so is a strong conclusion. This requires strong evidence in the form of an observed difference that is too large to be explained solely by chance. Failing to reject the null hypothesis—that the results are explainable by chance alone—is a weak conclusion because it allows that factors other than chance may be at work, but may not be strong enough for the statistical test to detect them.

A null hypothesis can only be rejected, not proven.

An important point to note is that we are testing the null hypothesis because there is an element of doubt about its validity. Whatever information that is against the stated null hypothesis is captured in the alternative (alternate) hypothesis (H1).

For the examples below, the alternative hypothesis would be:

• Students score an average that is  not  equal to seven.
• The mean annual return of a mutual fund is  not  equal to 8% per year.

In other words, the alternative hypothesis is a direct contradiction of the null hypothesis.

More Null Hypothesis Examples

Here is a simple example: A school principal claims that students in her school score an average of seven out of 10 in exams. The null hypothesis is that the population mean is 7.0. To test this null hypothesis, we record marks of, say, 30 students ( sample ) from the entire student population of the school (say, 300) and calculate the mean of that sample.

We can then compare the (calculated) sample mean to the (hypothesized) population mean of 7.0 and attempt to reject the null hypothesis. (The null hypothesis here—that the population mean is 7.0—cannot be proved using the sample data. It can only be rejected.)

Take another example: The annual return of a particular  mutual fund  is claimed to be 8%. Assume that a mutual fund has been in existence for 20 years. The null hypothesis is that the mean return is 8% for the mutual fund. We take a random sample of annual returns of the mutual fund for, say, five years (sample) and calculate the sample mean. We then compare the (calculated) sample mean to the (claimed) population mean (8%) to test the null hypothesis.

For the above examples, null hypotheses are:

• Example A : Students in the school score an average of seven out of 10 in exams.
• Example B : The mean annual return of the mutual fund is 8% per year.

For the purposes of determining whether to reject the null hypothesis, the null hypothesis (abbreviated H 0 ) is assumed, for the sake of argument, to be true. Then the likely range of possible values of the calculated statistic (e.g., the average score on 30 students’ tests) is determined under this presumption (e.g., the range of plausible averages might range from 6.2 to 7.8 if the population mean is 7.0). Then, if the sample average is outside of this range, the null hypothesis is rejected. Otherwise, the difference is said to be “explainable by chance alone,” being within the range that is determined by chance alone.

How Null Hypothesis Testing Is Used in Investments

As an example related to financial markets, assume Alice sees that her investment strategy produces higher average returns than simply buying and holding a stock . The null hypothesis states that there is no difference between the two average returns, and Alice is inclined to believe this until she can conclude contradictory results.

Refuting the null hypothesis would require showing statistical significance, which can be found by a variety of tests. The alternative hypothesis would state that the investment strategy has a higher average return than a traditional buy-and-hold strategy.

One tool that can determine the statistical significance of the results is the p-value. A p-value represents the probability that a difference as large or larger than the observed difference between the two average returns could occur solely by chance.

A p-value that is less than or equal to 0.05 often indicates whether there is evidence against the null hypothesis. If Alice conducts one of these tests, such as a test using the normal model, resulting in a significant difference between her returns and the buy-and-hold returns (the p-value is less than or equal to 0.05), she can then reject the null hypothesis and conclude the alternative hypothesis.

How Is the Null Hypothesis Identified?

The analyst or researcher establishes a null hypothesis based on the research question or problem that they are trying to answer. Depending on the question, the null may be identified differently. For example, if the question is simply whether an effect exists (e.g., does X influence Y?), the null hypothesis could be H 0 : X = 0. If the question is instead, is X the same as Y, the H0 would be X = Y. If it is that the effect of X on Y is positive, H0 would be X > 0. If the resulting analysis shows an effect that is statistically significantly different from zero, the null can be rejected.

How Is Null Hypothesis Used in Finance?

In finance , a null hypothesis is used in quantitative analysis. A null hypothesis tests the premise of an investing strategy, the markets, or an economy to determine if it is true or false.

For instance, an analyst may want to see if two stocks, ABC and XYZ, are closely correlated. The null hypothesis would be ABC ≠ XYZ.

How Are Statistical Hypotheses Tested?

Statistical hypotheses are tested by a four-step process . The first step is for the analyst to state the two hypotheses so that only one can be right. The next step is to formulate an analysis plan, which outlines how the data will be evaluated. The third step is to carry out the plan and physically analyze the sample data. The fourth and final step is to analyze the results and either reject the null hypothesis or claim that the observed differences are explainable by chance alone.

What Is an Alternative Hypothesis?

An alternative hypothesis is a direct contradiction of a null hypothesis. This means that if one of the two hypotheses is true, the other is false.

A null hypothesis is a type of statistical hypothesis. It proposes that no statistical significance exists in a set of given observations.

Also known as the conjecture, the null hypothesis is used in quantitative analysis to test theories about economies, investing strategies, or markets to decide if an idea is true or false. Hypothesis testing assesses the credibility of a hypothesis by using sample data. It is represented as H0 and is sometimes simply known as the “null.”

Sage Publishing. “ Chapter 8: Introduction to Hypothesis Testing ,” Page 4.

Sage Publishing. “ Chapter 8: Introduction to Hypothesis Testing ,” Pages 4–7.

Sage Publishing. “ Chapter 8: Introduction to Hypothesis Testing ,” Page 7.

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What is A/B Testing in Data Science?

• Written by John Terra
• Updated on May 22, 2024

Statistics help digital marketers understand how successful their ad campaigns, marketing events, and websites are. Testing yields those necessary statistics, and many different forms of testing are available. Today, we’re answering the question, “What is A/B testing?”

This article focuses on A/B testing in data science, including defining the term, explaining its importance, showing how it works and how to conduct it, when to use it, and other valuable tidbits. We’ll round things out by discussing the common mistakes associated with A/B testing, real-world applications, what tools data scientists use to conduct A/B testing, and a data science bootcamp professionals can take to boost their careers.

Let’s get the ball rolling with a definition. What is A/B testing in data science?

A/B testing, also known as “split testing,” is a method employed extensively in data science. It allows data scientists to generate accurate, evidence-based decisions using the insights gained from testing two different variables. A/B testing is an experiment on two variants using a given metric to see which performs better.

A/B testing divides traffic into two groups and serves one group, the A/B version, and the other, the control. It helps data scientists determine what works and doesn’t work for the organization and enables them to evaluate the impact of different versions on conversion and response rates.

Also Read: What is Exploratory Data Analysis? Types, Tools, Importance, etc.

Why A/B Testing is Important

A/B testing in data science is critical to data-driven decision-making because it helps data scientists eliminate guesswork by comparing two versions of a marketing campaign, web page, or product feature to see which performs better.

Additionally, A/B testing in data science helps marketers better understand user behavior, which is vital in user experience (UX) design, conversion rate optimization, and similar fields.

A data scientist or marketing professional who runs an A/B test can isolate the variables directly affecting the outcome. This process lets data scientists identify whether the changes made had a positive, negative, or null impact on user behavior. The insights gleaned from A/B testing can then be used to make better, more informed decisions and optimize the various aspects of a service or product.

A/B testing is a valuable part of data science and marketing efforts because our world increasingly relies on the ever-growing volumes of data generated daily. Numbers must back up business decisions, and A/B testing helps fill that gap.

When to Use A/B Testing

Since every form of testing has strong points and places where it does the most good, when should we use A/B testing? A/B testing excels in situations like testing incremental changes. Incremental changes include UX adjustments, new features, page load times, and ranking. Here, researchers can compare outcomes before and after the modifications to ascertain whether the changes have the desired effect.

On the other hand, A/B testing only functions effectively when used to test significant changes, such as new branding, new products, or a whole new user experience.

Now, let’s look at how to perform an A/B test.

How to Conduct an A/B Test

There are three stages in conducting A/B tests.

Generate Your Hypothesis

Before running your tests, you must generate your hypothesis. A hypothesis is an unproven assumption about how the natural world functions. Alternatively, it’s a reasonable prediction about something in the immediate environment that can be verifiable via observation or experimentation. You must generate a null hypothesis and an alternative hypothesis.

• Null hypothesis. A null hypothesis declares that sample observations result completely from chance. In the context of an A/B test, the null hypothesis states that there is no difference between the control and variant groups.
• Alternative hypothesis. The alternative hypothesis states that a non-random cause influences sample observations. In the context of an A/B test, the alternative hypothesis says there’s a difference between the control and variant groups.

Regardless of the hypothesis, you should follow the PICOT rules when formulating it.

• Population. This is the group of people participating in the experiment.
• Intervention. This is the new variant in the study.
• Comparison. This refers to what reference group you are using to compare against your intervention.
• Outcome. The outcome signifies what result you plan on measuring.
• Time. Time refers to the duration of the experience, including when and for how long the data will be collected.

Create the Control and Test Groups

Once you have developed your hypotheses, you need to create your control and test (variant) groups. In this step, remember these two vital concepts: random sampling and sample size.

• Random Sampling. In random sampling, each sample in the population has an equal chance of getting selected. Random sampling is crucial in hypothesis testing because it removes sampling bias; it’s essential to eliminate bias because the A/B test results must represent the whole population rather than the sample itself.
• Sample Size. Before conducting the test, determining the minimum sample size for the A/B test is essential. This way, you eliminate under-coverage bias or bias from sampling too few observations.

Run the A/B Tests and Gather the Results, Either Rejecting or Keeping the Null Hypothesis

After you conduct the experiment and collect the data, determine if the difference between the control and variant groups is statistically significant. How do you do this? By following these three simple steps:

• Set your alpha, which is the probability of making a type 1 error. In most cases, the alpha is set at 5% or 0.05.
• Determine the probability value (p-value). Start by calculating the t-statistic using the formula below, provided by isixsigma.com.
• Finally, compare the p-value to the alpha. Don’t reject the null if the p-value is greater than the alpha.

Alternately, some sources posit that there are five stages associated with A/B tests:

• Run the experiment
• Measure the results
• Determine the conversion to improve
• Hypothesize changes
• Identify the variables and create variations

Also Read: What is Data Wrangling? Importance, Tools, and More

The Common Mistakes to Avoid in A/B Testing

There are a few significant mistakes that data science experts risk committing. They are:

• Invalid Hypothesis. The entire experiment is predicated solely on the hypothesis. What needs to be changed, what justifies these changes, and what are the desired results? The chance of the test succeeding diminishes if you start with an incorrect hypothesis.
• Testing too many components simultaneously. Try to run as few tests as possible at once. Running too many tests simultaneously might be challenging to discern which aspect contributed to success or failure. Therefore, it’s vital to prioritize tests for effective A/B testing.
• Ignoring Statistical Significance. Your opinion of the test doesn’t matter. Let the test run its full course, whether it succeeds or fails, so that it acquires statistical significance.
• Not taking external factors into account. Tests should be run during comparable times so that you may obtain significant findings. For example, comparing website hits on high-traffic days to days with the lowest traffic because of external factors such as sales or holidays is unfair and will yield a flawed conclusion.

Real-World Applications of A/B Testing

So, how does A/B testing work in the real world? Check out this pair of examples and see how A/B testing in data science contributes to the digital economy.

User Experience Design

A/B testing is used in user experience (UX) design to identify obstacles that prevent customers from optimally interacting with a website, service, or product. It helps UX designers determine what adjustments are required on the website or application to give consumers a seamless and delightful user experience. For example, UX designers could run an A/B test for two different shopping cart/checkout process versions on an e-commerce site and see which one results in a more complete, effortless purchase. So, A/B testing lets designers make better data-driven design decisions.

Marketing Analytics

A/B testing is widely used in marketing analytics to optimize marketing efforts. It lets marketers test different versions of their campaigns and messages and discern which resonates the most with their prospective customers.

Only after conducting extensive A/B testing can marketers accurately decide which changes are worth the effort.

From landing page designs to e-mail marketing campaigns, A/B testing plays a significant part in today’s digital marketing strategies. A/B testing minimizes risk and increases the chances of a successful marketing campaign.

Tools Used for A/B Testing in Data Science

A/B testing in data science has many tools to make the job easier. Here’s a list of 13 popular A/B testing tools. Choosing the ideal A/B testing tool largely depends on your unique needs. When you’re ready to shop for A/B testing tools, consider crucial factors such as pricing, ease of use, and analysis level.

Ensure the tool you choose supports your marketing goals, including conversion rate optimization, boosting user engagement, or even reducing churn rate. Picking the right testing tool will play a significant role in conducting a successful A/B test and leveraging data for organizational success.

• Adobe Target
• Dynamic Yield
• Google Optimize
• LaunchDarkly
• Omniconvert
• Oracle Maxymiser

Also Read: What is Spatial Data Science? Definition, Applications, Careers & More

Do You Want Data Science Training?

Data science is gaining greater prominence in digital marketing thanks to the profusion of data available online. Consequently, data science is a great career option, offering generous compensation, job security, and growth opportunities. If you’re interested in gaining job-ready skills in data science, either to round out your skill set or as part of a career change, consider this online Post Graduate Program in Data Science .

This 44-week online bootcamp imparts data science and generative AI skills through a high-engagement learning experience. You will learn about descriptive statistics, ensemble learning, conversational AI, data visualization, and more. In addition, you will gain exposure to generative AI tools like ChatGPT, DALL-E, Midjourney, etc.

Indeed.com reports that data scientists can earn an annual average salary of $124,393. Sign up today and gain that valuable set of skills and training that could take you far in a new career in data science.

You might also like to read:

Data Science and Marketing: Transforming Strategies and Enhancing Engagement

An Introduction to Natural Language Processing in Data Science

Why Use Python for Data Science?

A Beginner’s Guide to the Data Science Process

What Is Data Mining? A Beginner’s Guide

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Research Terms

Ai generator.

Research terms are specific words or phrases used in academic writing to describe the research process, methodologies, and findings. These include concepts like hypothesis , variables, sample size, literature review, and data analysis. Understanding these terms is crucial for interpreting research studies and effectively communicating ideas. Mastery of research terms enhances clarity in academic discourse, whether in a research project proposal , a qualitative research report , or the description of research methodology.

What are terms in research?

Terms in research refer to the specific words, phrases, and concepts used within a study to define its scope, methodology , and focus. These terms ensure clarity and precision, allowing researchers to communicate ideas and findings effectively. Clear definitions facilitate a shared understanding and maintain the integrity and replicability of research.

Examples of Research Terms

• Hypothesis : A proposed explanation for a phenomenon, to be tested through research.
• Variable : Any factor or element that can be changed and measured in research.
• Literature Review : A comprehensive survey of existing research and publications on a specific topic.
• Methodology : The systematic plan and approach used to conduct research.
• Data Collection : The process of gathering information for analysis in research.
• Sample : A subset of a population selected for observation and analysis.
• Control Group : A group in an experiment that does not receive the treatment, used for comparison.
• Validity : The extent to which a research study measures what it intends to measure.
• Reliability : The consistency of a research study or measuring test.
• Abstract : A brief summary of a research study’s aims, methods, results, and conclusions.
• Population : The entire group of individuals or instances about whom the research is concerned.
• Ethics : Moral principles that govern a researcher’s conduct and the conduct of the research.
• Bias : A systematic error introduced into sampling or testing by selecting or encouraging one outcome over others.
• Pilot Study : A small-scale preliminary study conducted to evaluate feasibility, time, cost, risk, and adverse events.
• Peer Review : A process by which a research study is evaluated by experts in the same field before publication.
• Quantitative Research : Research that relies on numerical data and statistical methods.
• Qualitative Research : Research that relies on non-numerical data, such as interviews, observations, and textual analysis.
• Case Study : An in-depth study of a particular case, individual, group, or event.
• Longitudinal Study : Research that follows subjects over a long period to observe changes and developments.
• Cross-sectional Study : Research that analyzes data from a population at a specific point in time.
• Independent Variable : The variable that is manipulated to observe its effect on the dependent variable.
• Dependent Variable : The variable being tested and measured in an experiment.
• Confounding Variable : An outside influence that affects the dependent and independent variables, causing a spurious association.
• Operational Definition : A clear, precise, and measurable definition of a variable for the purposes of a study.
• Statistical Significance : The likelihood that a result or relationship is caused by something other than mere chance.
• Random Sample : A sample that fairly represents a population because each member has an equal chance of inclusion.
• Correlation : A measure of the relationship between two variables.
• Experimental Group : The group in an experiment that receives the treatment.
• Theoretical Framework : A structure that guides research by providing a clear perspective and basis for the study.
• Meta-analysis : A statistical technique that combines the results of multiple studies to determine overall trends.

Research Terms List

5 Common Research Terminologies

• Hypothesis : A testable prediction about the relationship between two or more variables.
• Variable : An element, feature, or factor that can be changed and measured in research.

Confusing Terms in Research

• Reliability : The consistency of a research study or measuring test over time.
• Independent Variable : The variable that is manipulated to observe its effect.
• Dependent Variable : The variable being tested and measured, which is affected by the independent variable.
• Random Assignment : Assigning participants to experimental and control groups by chance to minimize pre-existing differences.
• Descriptive Research : Research that aims to describe characteristics of a population or phenomenon.
• Explanatory Research : Research that seeks to explain the reasons behind a phenomenon or relationship.

Key Research Terms

1. abstract.

• A brief summary of the research paper, outlining the main points, purpose, methods, results, and conclusions.

2. Hypothesis

• A testable statement or prediction about the relationship between two or more variables.

3. Variable

• An element, feature, or factor that can be changed and measured in research. Includes independent, dependent, and control variables.

4. Literature Review

• A comprehensive survey of existing research and publications relevant to the research topic.

5. Methodology

• The systematic plan for conducting research, including the methods, techniques, and procedures used to collect and analyze data.

6. Qualitative Research

• Research that focuses on understanding phenomena through non-numerical data such as interviews, observations, and texts.

7. Quantitative Research

• Research that focuses on quantifying data and analyzing it statistically to draw conclusions.

8. Sampling

• The process of selecting a subset of individuals from a population to represent the whole group in research.

9. Data Collection

• The process of gathering information from various sources to answer research questions.

10. Data Analysis

• The process of examining, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making.

Terms Synonymous to Research

FAQ’s

What is a variable in research.

A variable is any characteristic, number, or quantity that can be measured or quantified in research.

What is the difference between qualitative and quantitative research?

Qualitative research explores concepts and experiences in-depth, while quantitative research involves measuring and analyzing numerical data.

What is a literature review?

A literature review summarizes existing research on a topic, identifying trends, gaps, and key findings.

What is a sample in research?

A sample is a subset of a population selected for study to represent the entire group.

What is a hypothesis?

A hypothesis is a testable prediction or educated guess about the relationship between two or more variables in a study.

What is data collection?

Data collection involves gathering information from various sources to address a research question or hypothesis.

What is an independent variable?

An independent variable is the variable that is manipulated or changed in an experiment to observe its effect.

What is a dependent variable?

A dependent variable is the variable being tested and measured in an experiment, affected by the independent variable.

What is a control group?

A control group is a group in an experiment that does not receive the treatment, used for comparison against the experimental group.

What is a research methodology?

Research methodology is the systematic plan for conducting research, including methods for data collection and analysis.

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