how to start off cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

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Do the research, start off strong, and emphasize your value.

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How To Start A Cover Letter? 9 Powerful Ways

By Christina Colclough

Last updated: April 25, 2024

Just like your resume, your effective cover letter holds significant weight, especially the opening paragraph. It offers your potential employers a quick glimpse into who you are and what value you bring to the table; from there, they will decide whether to give you a shot.

Keep scrolling to learn how to nail this opening and set yourself apart from the race.

In this article:

What should i include in the application letter opening paragraph.

1. Contact Details

It might seem matter-of-fact, but including contact information is crucial for your professional image and also makes it easy for HR to reach you. Some key elements you must always include: 

• Make sure your full name matches exactly what’s on your resume.
• Include a phone number where you can be easily reached during business hours. Consider adding a mobile number if appropriate.
• Use a professional email address that’s easy to remember and reflects your name. Cutesy or informal email addresses are not encouraged.
• You can optionally include a link to your LinkedIn profile or personal website , especially if it showcases your relevant experience and skills for the job.

Some people list their contact information left-aligned at the very top of the document, while others prefer to create a separate header section. Both options are acceptable. 

2. Greetings

A proper greeting establishes a professional tone and shows respect to the hiring manager. 

Use “Dear” followed by a specific name whenever possible. It would be great if you could find information about the hiring manager through the company website, job description, or professional network. Such a personal touch demonstrates effort and shows them you’ve done your research.

When uncertain of their gender, use “Dear Mr./Ms. [Last Name]” or opt for “Mx.” if you want to include non-binary identities.

In the worst-case scenario (you can’t find any specific name), a simple “Dear hiring manager” should do. Most importantly, never resort to outdated greetings like “To whom it may concern” or overly casual greetings like “Hello”; they might not strike the strongest first impression. 

3. Opening Paragraph

Here’s where you craft a strong hook expressing your enthusiasm for the role or highlighting a relevant achievement or value. According to my survey at UNI Global Union, the majority of HR managers want a concise yet compelling cover letter within one page .

So, aim for only 3-4 sentences in the cover letter introduction that pique the hiring manager’s interest and make them want to learn more about you. Let’s discuss how to start it in more detail with some cover letter examples in the following section.

How Do I Start Off A Cover Letter? 9 Powerful Strategies & Examples

1. Show Your Great Enthusiasm

Companies look for dedicated, passionate employees who bring positive energy to the team, and an enthusiastic opening paragraph can truly reflect that kind of passion. Backing up your interest in the role with clear reasons also makes it more genuine and partly demonstrates your work ethic. 

The paragraph should focus on something specific about the company or the job title that you find intriguing. Words like “excited,” “happy,” or “motivated” should convey your enthusiasm effectively! 

Here is what hiring managers like me appreciate even more: specific numbers or relevant accomplishments that illustrate your passion (e.g., “I’ve volunteered for [Number] hours with organizations focused on [Industry] because…”).

“I’m excited about the opportunity to join Patagonia’s innovative social media team. Your recent campaign for the new Arbor Series sustainable backpacks resonates with my past experiences in a similar marketing project with recycled shoes in 2022. With my proven track record in brand awareness, I believe I can contribute my skills and passion to your team’s continued success.”

2. Mention Mutual Connections

A shared connection with someone at the company establishes trust right from the start! The hiring manager might be more receptive to your application if they recognize a name they know; plus, given how referrals are valued in many companies, a mutual connection can really position you as a pre-vetted job candidate.

Nevertheless, spending most of the paragraph on that special mutual connection will not work in your favor. Instead, you should only use it as a springboard to showcase your professional skills.

“I learned about the Marketing Manager position from Sarah Jones, a former colleague and current Social Media Specialist on your Influencer Marketing team. 

Sarah and I collaborated on launching a social media campaign for [Previous Company]’s new fitness tracker line, and my expertise in social media analytics has contributed to a 30% increase in follower engagement during the campaign. I’m confident I can replicate this achievement for your team’s social media growth.” 

3. Mention A Spectacular Accomplishment

Needless to say, quantifiable achievements provide concrete evidence of your skills and show your commitment to achieving measurable results – a valuable asset in any company.

Make sure this accomplishment directly relates to the skills and experience level required for the position, and always use specific metrics to highlight its impact! (e.g., increased sales by 20%, reduced costs by 15%). 

Then, explain briefly how this remarkable milestone translates to potential benefits for the company you’re applying to.

“In my previous role as a Customer Service Representative at [Previous Company], I consistently achieved a 95% customer satisfaction rating, ranking me in the top 10% of the team. This success stemmed from my ability to actively listen to customer concerns and implement effective de-escalation techniques, which I believe will contribute to your ongoing efforts to deliver exceptional customer service.”

4. Lead With Something Newsworthy

Weaving a newsworthy event into your cover letter opening can be a strategic (not to mention very impressive and memorable) way to demonstrate your awareness.

Remember to choose news directly related to the company’s industry and not just some general trends. Offer a brief yet insightful take on the news, then wrap it up by connecting the info to your skills and how you can help the company address any potential challenges it presents.

Example: 

“The recent news of a major data breach at [Company Name]’s competitor has highlighted the worrying development of cybersecurity threats. As a skilled Software Engineer, I’m confident I can contribute to your company’s ongoing efforts to stay ahead of these risks. In my previous role at [Previous Company], I successfully implemented a multi-layered security protocol that reduced unauthorized access attempts by 70%.” 

5. Impress With A Great, Creative Story

A story breaks the mold and instantly sets you apart from other applicants! And since most stories can connect with readers on an emotional level, your application will be much more likely to be remembered. 

Still, even with your boundless creativity, make sure the story adheres to a professional tone and highlights an accomplishment/ lesson learned that showcases at least one impressive skill.

“Getting lost in the wilderness was never a fear for me as a child, and once, such exploration led me to discover a hidden waterfall, so breathtaking that it sparked my lifelong affection for nature. This passion fueled me to spearhead a social media campaign that utilized user-generated content to showcase the beauty of nature, resulting in a 25% increase in brand engagement.” 

6. Start With Something Funny

A touch of humor in your cover letter opening can be a risky but potentially rewarding strategy. It makes you seem personable and much more approachable!

From my observation, a lighthearted quip or relatable observation is better than a long, runny joke. Research the company culture to ensure your funny story aligns with their tone, and leave out anything that sounds the slightest offensive or controversial. 

“In a past life, I may have believed Comic Sans was the height of design sophistication. Thankfully, those days are far behind me. Now, as a passionate Graphic Designer with a keen eye for clean layouts and eye-catching visuals, I’m excited to apply for the Graphic Designer position at [Company Name].” 

7. Tell Them Something They Do Not Know

Another compelling strategy to pique the hiring manager’s curiosity is to start with what they might not know. I was impressed by some UNI Global Union employees who showcased some of the latest industry research and trends right at the beginning of their cover letters. And that definitely helped them land a spot on the shortlist for their current roles.

The point is to leave the HR manager wanting more, then smoothly transition from the initial fact to how your qualifications can fill that knowledge gap and address the potential issue/opportunity it presents!

“Did you know that a recent study revealed that Gen Z consumers are more likely to be swayed by user-generated content than traditional celebrity endorsements?

This drastic shift in consumer behavior demands modern marketing strategies. As a highly motivated Marketing Specialist with expertise in influencer marketing, I’m confident I can leverage this trend to develop impactful campaigns that resonate with Gen Z audiences. In my previous role at [Previous Company], I spearheaded a UGC campaign that…”

8. State A Personal Mission

A personal mission reflects your core values and career aspirations, giving the formal cover letter a more genuine touch. Companies are also more likely to hire passionate applicants whose values greatly align with the company’s mission or benefit the latter to a great extent. 

“My strong belief in the power of collaboration to create positive change fuels my passion for project management. Throughout my career, I’ve strived to lead teams effectively to achieve impactful results. I believe [Company Name]’s mission to promote sustainable development through community-driven initiatives deeply resonates with my own values.” 

9. Explain Your Career Change 

(If the job you apply for doesn’t align with your previous professional experience)

Hiring managers will naturally question your decision to change careers, so addressing it upfront is the best way to demonstrate both your self-awareness and initiative! 

Do not dwell too much on your past experiences, however. Instead, focus on transferable skills from your previous career that remain relevant to the new position. 

“While my background lies in financial analysis, my passion for storytelling and content creation has always been strong. This passion led me to pursue a [Relevant Certification/Course] in content marketing, and I’m now eager to leverage my analytical skills and newfound expertise to ensure the success of your future marketing campaigns.”

You might also like: How Long Should A Cover Letter Be? 7 Powerful Ways To Close A Cover Letter Who To Address Cover Letter To To Whom It May Concern Alternatives

Even when you’ve got the main part of the letter spot-on, the hiring manager might not even read that far if you fail to impress them with a great introductory paragraph. Keep in mind the cover letter templates we discussed above, and write to us if you still need help with how to begin a cover letter.

Christina J. Colclough

Dr Christina J. Colclough is an expert on The Future World of Work and the politics of digital technology advocating globally for the importance of the workers’ voice. She has extensive regional and global labour movement experience, is a sought-after keynote speaker, coach, and strategist advising progressive governments and worker organisations.

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Learn How to Start a Cover Letter: Our Expert Guide with 5 Examples

In This Guide:

5 great ways to start writing your cover letter, tailoring your cover letter for the best results, takeaways on how to start a cover letter.

You’ve decided on your dream job, got the perfect resume put together, and done the networking. Your resume is set, and now you need a cover letter.

Not sure how to start a cover letter, though? No problem. We’ve got you! In this article we’ll teach you how you can include a great cover letter greeting, and how you can write a great cover letter opening that will land you your dream job.

We’ll cover:

• 5 ways to write your cover letter opening paragraph that will amp its impact:
• Show your enthusiasm
• Tell them what you like about the company
• Show your passion for the work
• Tell them what you can do for them
• Show off your creativity
• We’ve included examples of each too
• Tailoring your cover letter to make the best impression
• How to write a great cover letter greeting by getting the manager’s name - and how to start a cover letter without a name if you can’t find it.
• And the do’s and don’t of cover letter opening lines

We’ve also got some  great cover letter examples for you. Check them out for inspiration.

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Your cover letter opening paragraph should be a great intro that highlights why you’re the very best candidate for the job.  There are different ways to do this depending on your role and the type of company.  Here are 5 great options with examples of how to start a cover letter for the best impact.

1. Show your enthusiasm

Showing enthusiasm in your cover letter is a great way to let a potential employer know you’ll have a great work ethic when you’re there. It also lets them know you’re motivated to do the job. Start your cover letter by telling them one or two reasons that really excite you about the role – maybe it’s the company culture, specific duties in the job description, or past success the company has had.

Example: “ I am so happy to see the job posting for an event manager with Special Days and Nights.  My skills at increasing brand awareness and driving growth with high-traffic events are a perfect match with what you say you’re looking for. I’m especially excited because I’ve actually been to a few events you’ve put on, and I was really impressed with the quality, consideration, and professionalism at each one. I’m confident that the 6 years of experience I’ve had coordinating events have prepared me for the work, and moreover, I think my enthusiasm for this job would make me a great member of your team. ”

2. Tell them what you like about the company

Start by showing them you've done your research. Find out if they won an award in their field, or maybe did something that got them in the news. In the first sentence of your cover letter, congratulate them or say how impressed you are by this, and relate it to a reason you respect or are impressed by the company. It’s important to come across as genuine, not flattering, so try to be specific and honest, without going over the top.

Example: “ I saw in the news that Big Accounting won a Civic Employer Award from the city for working to ensure its offices are barrier free and as accessible, and that you go into the community to improve public spaces, too. I love the care this shows. Aside from the professional skills I bring to the table, I’m also a strong supporter of these efforts. I would love to be part of a company that I share such an important value with. ”

3. Show your passion for the work

Being passionate about your work is a great indicator of success. Employers want to hire someone they can trust will give them quality work, and it’s even better if you show them you can do that with a positive attitude.  It’s a great idea to start your cover letter off by getting this across. Try to find one or two ways the work described in the posting matches your personal passions, and explain how this makes you a valuable option for the company.

Example: “ Ever since I was young, I’ve been interested in music and sound. From the earliest age I was always listening to the background tracks and foley in movies and videogames. It’s something that I love to do and I would love to help with this work at your studio. When I saw that there was an opening for a sound technician with VRSoundFX, I had to apply. Working with you in this role would literally be a dream come true, and I really hope to have the opportunity to show you just how much I have to offer. ”

4. Tell them what you can do for them

Showing a hiring manager exactly how you’d add value to their team is one of the best attention grabbers in your toolkit. Describe specific accomplishments and qualifications you have that would benefit them. You may not see it at first, but if you reread the specific skills or expectations in the job description, you can make connections with situations, actions and results from past work experiences.

Example: " I’m applying to this role at SteelCo with great interest because I saw that you are looking for a Production Lead who can increase production timelines. In a previous job I was able to do just that.  In a similar role, I was able to increase production output by 15% a year after I started working there by using a continuous improvement plan to remove bottlenecks. I believe I can help your company meet its production targets using similar methods I have employed in the past.”

5. Show off your creativity

Even though your cover letter should always be professional, it’s okay to add a little personality or humour to it – as long as you’ve done your homework on the company (more on that later) and know it suits the company culture. Hiring managers get tons of applications, so anything you can do that catches their attention is a great way to get your foot in the door.

Example: “In another UX Design Manager role I had, a client changed their mind on the layout of the interface one day before we were due to show them a mock up. Even though we were really short on time, given the importance I put on client satisfaction, I rolled up my sleeves, gathered the troops, and got to work with them making every single change (and the corrections we needed from those) the client had asked for. It was a crazy request, but I knew it would make them happy, so I did what I had to do to get it done!”

To make the best impression you always want to tailor your cover letter to the job you’re applying for as much as possible.  Doing this will set you apart as someone who really wants to work with the company, it helps them see you’re passionate about the job, shows you’re detail oriented, and builds a personal connection right off the bat. Huge advantages!

One way you should do this is by finding the hiring manager's name to personalise your cover letter greeting.  Try these three ways to find it:

• Check the company website
• Look on social media
• Reach out to the company directly

Check the Company Website

Your first stop may be the company’s website.  A lot of companies will include profiles of their management team.  If you find the HR manager, you’re set!

Search social media

HR managers often list themselves on LinkedIn or other social media.  Search the company name and see who comes up – their job title or position will usually be listed. Look for the hiring manager, HR manager, or even the department head you would be working for.

Contact the Company

It’s also fine to reach out to the company directly.  Call them and say something like “ I’m applying to a job posting you’ve posted on ___, and I’d like to include the hiring manger’s name in my cover letter. Would it be possible for you to tell me to whom I should address it? ”.  Some companies may not because of privacy rules, but often you’ll get the answer you’re looking for.

Can’t Find the Name?

Having said all that, what do you do if you really can’t find the hiring manager’s name?  Stumped? Here’s how to start a cover letter without the hiring manager’s name. First, you want to avoid using clichés like “ To whom it may concern ” or “ Dear sir or Madam ”. These are old crutches that will do the opposite of what you want. One option is to use “ Dear Hiring Manager ”. Another is to address the letter to “ Dear [Department] Head ”, if you know the department you want to work in. Neither of these are as specific as you’d want, but they’re a step in the right direction and might help in a pinch.

Check out the Company Culture

Another way to tailor your cover letter is to check the company website to get a feel for the company culture. This can guide how and what you write to them. Of course, you want to do this within reason and only if it rings true with your personality. That said, if the company website is formal, bear that in mind. On the other hand, if the company is really about fun and being casual, add a bit more flair.

Addressing Your Cover Letter

And the absolute first part of how to start a cover letter, in terms of layout, is by using the standard professional business letter format, which includes your name and contact info, the date, and the recipient’s name and contact info. We’ve got an example just below to give you an idea, and a template that you can use to plug in the info that applies in your case too.

At the very top of the page and aligned to the left side include:

Your full name

Your address

Your city, state and zip code

The best phone number to reach you

Your email address

The date the letter was written

Contact's full name (if known)

Contact's title

Company name

Company address

Company city, state and zip code

It should look something like this:

Simone Jackson

123 Stout St.

Elizabethsville, PA, 17023

(777)555-4567

[email protected]

April 22, 2022

Maliyah Daliwall

Strand Recycling

78945 Dearborn Blvd.

Elizabethsville, PA, 17099

Putting the Cover Letter Together

Finally, here’s a quick template you can use to make sure you integrate your tailored intro with the rest of the cover letter and make sure you hit all the key points of a great cover letter.

Address - Input contact information

Greeting the hiring manager : Dear __ ,

Introduction : This is where you’ll want to use one of the great attention grabbers we talked about.

Sales pitch : You’ve got their attention, now take some time the explain how you’re perfect candidate for the job.

Conclusion : Restate the value you’ll bring, express your interest, thank them for their time, and say you look forward to following up.

Formal closing : Regards, [Your full name]

Check out the great cover letter examples we have here for more inspiration!

• Start your cover letter with an attention grabbing intro that shows how you’re the best candidate for the job.
• Getting the hiring manager’s name is a simple way to personalise your cover letter.
• There are different ways to get attention, and some may be better suited for different jobs or companies, so do your homework to find the culture where you’re applying.
• Be positive, show your passion, and be honest.
• Remember, the key takeaway on how to start your cover letter is to tailor it to the job you’re applying for.

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How to Start a Cover Letter

If the beginning of your cover letter does not kindle interest, it has small chances to hit the target. Follow the tips from the article for creating a catchy introduction.

Basically, over 90% of cover letters are either average, bad, or very bad. They usually start with stock lines like: “To whom it may concern,

In response to the job advertisement, I’m applying for [Job Title] at your company and forwarding my CV… so on and so forth”.

This is the reason hiring managers are so sick and tired of reading dozens of cover letters day after day. These templatized cover letters sound to them like “Whoever sees my cover letter, I am here for the job. Please check my attached resume. '' This is not the way a great cover letter should begin. It should grab the reader’s attention right away and make them read further. If you’ve been staring at a blank “Cover Letter” document trying to figure out how to start a cover letter and shape a proper cover letter intro, then our article is for you.

How to begin a cover letter

Previously on our blog, we described the importance of a thought-out letter and presented an ideal cover letter structure. If you missed the opportunity to get some valuable information and suggestions on writing a professional cover letter that will help you land a dream job, then now is the right time. Click here to read the article.

Because you’ve figured out that you have to impress the recruiting manager from the very first paragraph, it’s time to put this knowledge into practice. A cover letter is too important to write badly; so, you’ll need to take advantage of your wit and creativity. Here are our suggestions for you to improve your cover letter right now.

Here is an example of a cover letter header:

From : John Doe

11301 West Olympic Boulevard Apt. 100

Los Angeles, CA 90064

(212) 245-7154

[email protected]

To : Jane Doe

Senior Hiring Manager, XYZ Inc.

(212) 244-7701

[email protected]

Be sure that all your hidden talents will be revealed and the obvious ones will be exalted in our builder.

• Address your application to the particular person responsible for hiring staff in the organization

Start with a salutation

- Dear [First and Last Name], - Dear Mr./Ms./Dr. [Last Name],(very polite greeting) - Dear [First Name], or Hello, [First Name], (informal greeting)

Now let’s write in one of the salutations to the header we made before:

From: John Doe

To: Jane Doe

28 Second Avenue, NY

Dear Jane Doe,

Opening sentence and paragraph

“I was truly excited to see that XYZ Inc. is looking for a Lead Project Manager skilled in handling complex software projects for the metallurgical industry. With over four years of experience coordinating a 31-member software development team in the sphere of machinery manufacturing, I’m confident that I will be a great fit to be Lead Project Manager at XYZ Inc.”

“I was thrilled to learn about this job opening from my former colleague, John Johnson. We worked together for three years on a complex metallurgical project at ABC Global. He thought that I would be a good candidate for this position at your company.”

What to write in your cover letter next

Let’s assume you conduct research on the position, find the specific hiring executive, create a professional-looking header, start a cover letter for a job with an appropriate salutation and write a stunning opening paragraph. The format is neat, the tone is right. Take a short coffee break and unwind before starting the second paragraph (body) and conclusion of the letter. The rest of your cover letter is as important as the introduction, so you need your mind to be fresh.

Body/Second Paragraph

Generally, the body of a cover letter consists of several paragraphs, where you go into detail about your qualifications, explain your enthusiasm, list your relevant skills and experience, and convince the reader that you are a perfect fit for the position.

Employers value enthusiasm and genuine interest. In fact, they tend to value enthusiasm a little bit more than your skills and experience. No, this doesn’t mean that enthusiasm can replace a lack of professional expertise or skills. However, if you’re truly enthusiastic about getting in, you’ll have a better chance for the job, even if you lack certain skills. Show the reason you are enthusiastic about working with them. Give examples, if you have them. And remember that from the employer’s perspective, excitement means loyalty and dedication in the future; that’s why showing genuine interest works.

If you’ve consumed some of the company’s products, tried their services, or are somehow connected to what the company does (or did), do mention this. For example, if you are applying to an mHealth software development company, tell them you are an active user of their EMR/EHR platform or application. Tell the story of why you’ve chosen their platform among dozens of other similar services, and what benefits it brings to you personally.

Show that you’ve been keeping up with company news and recent events, and are interested in what is going on. For example, you might mention recent interviews with company representatives, conferences held by their organization, the launch of a brand-new product, a hot-piping feature for the product, etc. Awareness of the company’s events will differentiate you from the rest of the applicants.

This doesn’t have to be the first sentence, though. But if you manage to do so, your chances for an interview will increase tremendously. Conduct research about the company’s goals, and try to identify the key issues facing the company. Offer the solution you see for a particular issue. For instance, if you are a UI/UX designer and you see that their EMR platform is not intuitive enough for the end-user, or its navigation pattern is inconvenient, offer your solution and back up your vision with past experience. Real solutions are impressive.

“In short, I believe myself to be a great candidate for this position. I would welcome the opportunity to discuss the Social Media Marketing Manager position in person. Feel free to get in touch with me by phone or by email, and I’d be happy to attend an interview to discuss my fit for the company in greater detail.

Best Regards/Yours Faithfully,

How to personalize your cover letter

Remember that different industries and domains, as well as the job level, determine the right approach to writing a cover letter. However, the rules for success are pretty much the same:

Engage the reader from the very first paragraph to make sure they’ll read the rest and consider your CV in detail.

Offer the prospective employer value. Show them you can solve their problems.

Create an individual and unique approach to make your cover letter stand out from others and get you through the first round of the hiring process.

Examples of the best way to start a cover letter

Check out a couple of professionally written examples of how to open a cover letter for a job application. You can build and download more cover letters here .

Or choose any other template from our template gallery

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How To Write The Best Cover Letter To Land A Job In 2024

Perfecting your cover letter can help you get ahead in the job search.

Your cover letter is equally as important as your resume, because once a hiring manager has read your resume, they will read your cover letter to get more information about you. As we enter into 2024, the job market is becoming even more competitive; therefore, you will need to ensure that you put your absolute best efforts forward when applying for a job. If you want to know what are the 5 steps of writing a cover letter, keep reading.

A Compelling First Paragraph

Research suggests that you have approximately seven seconds to gain the attention of a hiring manager. Therefore, the first paragraph of a cover letter is the most important. By saying something unique, and not just the usual rhetoric they are used to hearing, you will significantly increase your chances of getting a job interview.

Highlight Your Value

If you are hired for the job, it will be based on what you tell them you bring to the table. Use your cover letter to highlight your value and explain how your skills and expertize can help the company reach their goals and fulfil their vision.

Research The Company

People who are serious about their career will research the companies they are applying to. Not only does this ensure you choose a company that best aligns with your values, but you also show the hiring manager that you are not just looking for a paycheck, but that you are serious about the position.

Tell Your Story

A cover letter gives you the chance to explain your career journey. This is especially useful if you’ve had a gap in your work history. Nevertheless, explain how your previous positions have led you to this role. If you’ve just finished high-school, and you don’t have a career history, some of you might be asking yourself the question, should I talk about GPA in a cover letter? If you have a high GPA, yes you should, because it will increase your value in the eyes of the hiring manager.

A Strong Closing

Close the letter in the same way you opened it by reminding the reader why you are the best candidate for the job. Express your gratitude for taking the time to read your application, reiterate your enthusiasm for the position, and your desire to have an interview with the company. End the paragraph professionally with “Best regards,” or “Yours sincerely.”

Example Of A Cover Letter For 2024

In case you were looking for me to give an example of a cover letter, here it is. In this example, you will be applying for a position as a junior veterinarian. However, when you write yours, tailor the letter to the company you are writing to.

Dear [name of hiring manager]

As an advocate for animal health and safety, my work is my purpose and not simply a job. I believe in giving every client and their pets the best possible service so that they are confident in my ability to give their pets superior care. My aim is to help you build lifelong customers.

I am applying specifically for this job because after reading about your company’s commitment to donating 10% of your profits to animal shelters, and hiring people who share your vision to end animal cruelty, I have a strong desire to work for your organization.

I received my veterinary licence six months ago and I currently work as a part time veterinary assistant, and I also volunteer once a week at my local animal shelter. During this time, I have developed an extensive understanding of diverse animal species and their unique medical needs. My degree in [name of degree], has equipped me with the knowledge and practical skills required to treat a broad range of conditions in animals.

In addition to my technical skills, I am dedicated to continued education and keeping up to date with the latest advancements in the medical field. I am currently a member of [name of organization], which enables me to interact with other professionals in the field and learn about the latest best practices and industry trends.

As a keen animal lover, dedicated to the well being of all animals, I am excited about the opportunity to discuss how my passion and skills align with your goals and vision, and how your company can teach me to help you achieve them.

Thank you for your time and kind consideration.

Yours sincerely,

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

[your full name]

A cover letter should be no longer than 500 words, which is about a one page word document. Therefore, you will need to ensure that your spelling and grammar is excellent. After reading the cover letter yourself, run it through a program such as Grammarly which will help you make any further edits. Finally, double check by having a competent friend or family member read over it.

How To Write a Cover Letter in 3 Easy Paragraphs

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Although you might have written a resume before, cover letters can be a bigger mystery. The good news is: by following a simple, three-paragraph process, you can quickly write a cover letter that will get attention and likely lead to a job interview!

What Is a Cover Letter?

Imagine you’re handing your resume to someone in person. Maybe you’re at a job or career fair, going into an employer’s office, or even handing it to an acquaintance so that they can get it to the hiring manager. You wouldn’t just give that person your resume, turn, and walk away without saying a word. You would probably take the time to  introduce yourself  and explain why you’re giving that person your resume, how you found out about the job, and why you think you’re qualified for it.

That’s the  purpose of a cover letter .

The cover letter is a more personalized introduction than your resume. It’s a message that represents what you would otherwise say in person, face-to-face. It should be uniquely written for each company and position, follow a standard; one-page business letter format, and consist of three to four paragraphs. If possible, it should also include the hiring manager’s name.

The cover letter usually accompanies a resume. It allows you to expand on the  information in the resume  or explain something that might appear as a red flag or barrier to employment. However, just as important is that the cover letter allows the recruiter to assess your written communication skills!

Why Do I Need a Cover Letter?

Cover letters aren’t always required for a job application. Often, they’re listed as an optional document. Most applicants  won’t  submit a cover letter because of this (let’s face it, job applications can take a lot of time!). However, this also means that submitting a cover letter is an extra step that will help you to stand out from the other applicants — and show how interested you are in the position!

How Do I Write a Cover Letter?

Here’s how to write a cover letter in three easy paragraphs:

Paragraph 1 (About You)

This is where you briefly introduce yourself, what position you’re interested in, and how you discovered it (i.e., job posting site, flyer, social media). If someone recommended you for the position, drop their name in the very first sentence and include their title and affiliation.

Also be enthusiastic! List three of your most important or impressive qualifications from your resume to explain why you’re applying for the position. You may also wish to include the degree or program you’re currently studying.

Example: I’m applying for your Human Resource Specialist position found on LinkedIn, as recommended by John Smith, your Office of Human Resource Manager. I would be a valuable addition to your team, with my five years of administrative experience, BAS in Organizational Management, and Microsoft Office certification.

Paragraph 2 (About the Company)

Answer the question “Why do you want to work here?” by researching the company and writing about at least one way that you resonate with its culture, values, or mission. You can get great information by visiting the company’s website (check the About Us or Mission/Vision pages) or by looking them up in the news category of your favorite search engine. Emphasize how your experience meets the company’s needs and why it would be a privilege to work for them.

Example: Congratulations on your team participating in a local Habitat for Humanity build. I would love to work for an organization that is so committed to improving our local communities. I’ve personally participated in four Habitat for Humanity builds; the skills I’ve learned, coupled with the knowledge I gained, have inspired me to seek out other, similar volunteer opportunities within our community.

Paragraph 3 (Thank You and Closing)

Be sure to thank the employer/hiring manager, provide contact information, and mention that you look forward to hearing from them. Express enthusiasm about an upcoming interview!

Example: Thank you for your time and consideration. I look forward to discussing my professional experience in greater detail in an upcoming interview. You can reach me at [phone number] or [email address].

Is There a Cover Letter Template I Can Use?

Microsoft Word has many attractive and pre-formatted cover letter templates you can use. Simply open Microsoft Word, click new, and then search for “cover letter” to browse all the options.

You can also use this cover letter template sample for reference:

Who Can Help Me Write a Cover Letter?

Eastern Florida State College’s Career Services team is here to assist! Did you know you can  schedule meetings with an EFSC Career Services Coordinator  to get help writing a cover letter?

Whether you have questions about your career path, job hunting, or interview preparation, you can contact your campus’ Career Services Center for personalized assistance or  check our our upcoming events . We look forward to helping you succeed this semester and beyond!

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3 Keys to Writing Cover Letters That Stand Out

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3 Keys to Writing Cover Letters That Stand Out was originally published on Vault .

It's a myth that high quality job openings are few and far between thanks to Covid. The truth is, despite the economic uncertainty created by the pandemic, there are many great openings out there. And to get them—or, at least, have a chance at getting them—you first need to capture the attention of hiring managers. And the best way to do that is to write compelling cover letters. So here are the three keys to writing cover letters that stand out.

1. Convey your personality, quirks and all.

Showcasing your uniqueness and allowing your personality to shine through in your cover letters can magnetize hiring managers, sending instant messages that you might be the candidate they're looking for. The secret to achieving this is to use specific details, rather than vague ones.

For example, the following was recently used by an applicant when applying for a Head of Marketing position (shortly after sending this, the candidate was interviewed and then hired):

“I have a passion for data and analytics. I enjoy spending (a little too much time) geeking out in Google analytics, advertising platforms, and BI tools (Tableau and Looker), digging deep into data to identify opportunities that can be leveraged to drive growth and inform testing strategies for campaigns, websites, and products.”

Now compare the above to the below (which has less personality and fewer details, and thus would likely not stand out):

“I am well versed in data analytics, and I am experienced with Google analytics, BI Tools, and other advertising platforms. I have a proven ability to inform testing strategies for campaigns for websites and products.”

Here's another example of cover letter phrasing that captures the attention of hiring managers:

“I'm rather obsessed with personal organization. I read three organizational blogs on my own time, and I've organized my desktop folders into color-coded sub-categories. My friends laugh at me for saying things like, ‘An organized space equals an organized mind,' but I don't like wasting time looking for things.” 

Now compare that to this less specific phrasing:

“I have a proven track record of being organized, and I have a passion for it. I have a proven knack for keeping files organized on an ongoing basis, and I have put organizational processes and procedures in place for my department. The bottom line is organization is always my highest priority.” 

2. Prove your level of dedication to your profession.

Another way to stand out is to illustrate specific things about your dedication to your field. In the following example, a candidate showcases her dedication to her profession, proves that she spends a lot of time thinking about driving results in her field, and shows that she takes concrete steps in order to be a high quality contributor in her field. All of which goes a long way when it comes time for hiring managers to decide which candidates to interview. 

“I believe that a good marketing strategy requires seeking out the latest trends and staying one step ahead of the competition. I've attended the Traction conference two years in a row and completed the 2018 Reforge Growth Series, a highly credible and exclusive course that only accepts 10 percent of applicants and is built by leaders from Hubspot, Uber, and other firms. Through these professional developments, I've opened my mind to uncommon marketing methods, and I pride myself on thinking outside the box to develop strategies that create sustainable, low-cost customer acquisition loops that lead to long-term positive ROI.” 

Now compare the above to the below, which is less detailed and includes less specific phrasing:

“I have the skills and requirements for this position, and I believe I would complete every task asked of me to the highest standard expected. My background and experience make me an excellent fit for this position for many reasons. I am very interested in marketing, and I think I would be a great asset to the team.”

3. Include concrete, quantitative results that show your value.

In any written application, you'll need to showcase some form of quantitative results to stand out. Note that even if you don't have a lot of shiny results in your career yet (or even any relevant experience—which is okay!), you can still use words to capture someone's attention with what you have done. And if you do have a record of achieving quantifiable results, then by all means include them, like in the below:

“I developed several Google ad campaigns that were worth more than $500,000 and that resulted in high-level customers. Also, through testing and optimization, I increased newsletter sign-ups by more than 200 percent.”

Now compare that to this bland sentence:

“I have experience in Google ad campaigns, as well as experience in testing and optimization.”

A final note

When trying to convey your personality, get across your dedication, or communicate your value, there's a big difference between saying you're a good fit for the job and actually showing it.

So, when writing your cover letters, try to hold these words in mind: I know you (the hiring managers) don't know me, so let me show you exactly why I'm completely invested, committed, and passionate about doing this specific type of work. And let me show you the specific reasons why hiring me, over all other candidates, would be beneficial to you.

If you hold all this in mind, the right details and words will flow right out of you—and into your cover letters.

Natalie Fisher is best known for helping professionals land their ideal roles and achieve explosive salary growth (even with little experience). If you want to dive deeper on the topic of your career mindset and become a person who knows exactly how to land their dream job offer, listen to her on the podcast Get a Six Figure Job You Love .

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.

How to end a cover letter

Your cover letter is your first impression when trying to land a job – so it’s important to get every part of it right. While it’s essential to focus on highlighting your skills and experience, remember that the ending is just as important as the beginning. 

This ending of  your cover letter is your chance to reinforce your enthusiasm for the position, restate your unique value, and leave a memorable impression. Just as the conclusion of a speech aims to resonate with the audience, knowing how to sign off a cover letter well can have a lasting impact on potential employers. 

Here is everything to know about ending your cover letter.

Why does the closing of the cover letter matter? 

How to finish a cover letter 

Cover letter conclusion examples 

Common mistakes to avoid when ending a cover letter

Why does the closing of the cover letter matter.

Your cover letter ending helps shape the hiring manager’s  overall impression of you . It’s your final pitch, so it should say something that sets you apart from other applicants. 

The closing paragraph reinforces your qualifications and reiterates your interest in the role. If there are multiple applicants for a role that have similar qualifications, how you sign off your cover letter can make you more memorable. A good closing should share enthusiasm, show your professionalism and give the reader a clear call to action that motivates them to  invite you for an interview .

How to finish a cover letter  

Knowing how to end a cover letter effectively is important in making a strong final impression and setting a positive tone that could tip the scales in your favour. This closing paragraph of a cover letter is your last opportunity to share your enthusiasm for the position and persuade the employer that you’re the right person for the job.

Express gratitude

Expressing gratitude to the reader for their time and consideration is an essential part of ending a cover letter. It’s polite to acknowledge the effort the hiring manager has put into reviewing your application, and to do so creates a positive connection, showing respect for the process and those involved. 

Reiterate your enthusiasm

In the closing of your cover letter, it's important to restate your eagerness to join the team and the company. This helps the hiring manager see your genuine interest in the job and that you fit in with the company’s values and goals. Mention specific aspects of the company or role that excite you, and express how keen you are to contribute. Showing a personal interest in the company leaves a strong final impression.

Call to action 

A compelling call to action in your  cover letter’s closing paragraph should prompt the hiring manager to take the next step. A good call to action for a cover letter should invite them to contact you for an interview and potentially mention how and when you can be reached. Include a sentence like,  Feel free to contact me for an interview at your earliest convenience, I’m looking forward to discussing how I can contribute to your team

Professional closing salutation or valediction 

Choosing the right closing salutation (known as a valediction) in your  cover letter reinforces a professional tone. Here are a few examples.

Sincerely: this is one of the most widely used sign-offs and conveys professionalism and respect without being overly familiar.

Best regards:  slightly less formal than  Sincerely, but still professional, this closing works well when you have some prior interaction or connection with the recipient.

Kind regards: this is a warm yet professional closing salutation that is best used when you want to convey a friendly tone.

Respectfully: this is particularly suitable when applying to positions that require a high level of respect and formality, such as jobs in the legal or educational fields.

Thank you: this is a less formal valediction, and best used if you want to emphasise your gratitude, particularly if the interviewer has already given you considerable time (like in a preliminary interview).

Cover letter conclusion examples  

Closing a cover letter well can improve your chances of moving forward in the hiring process. Here are  three tailored examples of how to conclude a cover letter for different career stages: internship openings, entry-level positions and manager-level positions.

1. Internship openings

I am excited about the opportunity to intern with ABC Company, and am eager to bring my passion for digital marketing to your team. Thank you for considering my application and feel free to contact me at your earliest convenience to schedule an interview.

2. Entry-level positions

Thank you for considering my application, I’m keen to start a career with [company], having aspired to work at the company from a young age. I look forward to discussing my suitability in more detail during an interview.

3. Manager-Level Positions

I appreciate your time in reviewing my application for this role. With my extensive experience in similar positions, I am keen to take the next step and confident I can drive the success of the [name of team/department]. Please don’t hesitate to contact me at your convenience to schedule a discussion.

Your cover letter conclusion is important in making a lasting impression, so be aware that there are some common pitfalls to avoid. Here are some mistakes that can impact your cover letter sign off.

Generic closings

When penning your cover letter closing, avoid generic salutations such as  Best without any personal touch. Instead, try to personalise your closing to reflect the tone of your letter and the nature of the job you're applying for, referencing a detail about the company or the conversation you hope to have.

Informal language 

Maintaining a professional tone throughout your cover letter is essential, and this extends to the closing. Avoid informal language, including slang, contractions, or overly casual salutations like  Cheers . This can undermine the professional image you’re trying to present.

Grammatical errors and typos 

Proofread your cover letter’s closing paragraph to ensure it’s polished and free of errors. Typos or grammatical mistakes can leave a negative impression, suggesting a lack of attention to detail. Always double-check your closing, and consider having someone else review your letter as well.

Lack of enthusiasm 

The closing of your cover letter should show enthusiasm for the job opportunity. It’s a mistake to simply thank the reader without expressing your keen interest in the role. Make sure to share your excitement and that you look forward to potentially joining their team.

Unrealistic requests 

Avoid making unrealistic demands, such as insisting on an interview or proposing specific dates for one, which might make you seem inflexible. While it’s important to let them know your availability, you should allow the employer to take the initiative for the next steps. 

Including salary expectations

Discussing  salary expectations in your cover letter is generally not a good idea.  Salary negotiations are more appropriate for after an interview invitation, when you have a better understanding of the employer’s interest, the details of the role, and the full  employee benefits package .

Mentioning irrelevant Information

Keep the closing of your cover letter concise and focused on why you’re a good fit for the position. Avoid the temptation to ramble or include unnecessary personal details. This helps keep the reader’s attention on your qualifications and suitability for the role.

Redundant information 

Finally, avoid repeating information that you’ve already covered above. Instead, use the closing to highlight a particular skill or state your enthusiasm about the opportunity, adding a personal touch or a detail that connects to the company’s goals or culture. 

A strong and impactful closing to  your cover letter is as important as the introduction and body. It’s your last chance to leave a positive impression, express gratitude, state your enthusiasm, and invite further discussion through a clear call to action.  A well-written cover letter ending can set you apart from other applicants, demonstrating your professionalism and keen interest in the role. 

How do you conclude a cover letter?

If you’re wondering how to close a cover letter effectively:

• Express gratitude for the reader’s time 
• Restate your interest in the position
• Include a call to action, inviting the employer to contact you for an interview 

This reinforces your enthusiasm and professional approach.

What’s the last thing you put on a cover letter?

The last thing you put on a cover letter is your professional closing salutation (valediction) such as  Sincerely  or  Best regards,  followed by your name. Ensure you leave space for a signature if you are submitting a hard copy.

What is an example of a cover letter conclusion?

An example of a cover letter conclusion might be: 

"Thank you for considering my application for the apprentice electrician position. I am enthusiastic about the opportunity to complete my training and launch my career with your company. Please don’t hesitate to contact me at your earliest convenience for an interview—I look forward to speaking with you.

Best regards, ⁠Name"

What are some generic closings I should avoid in my cover letter?

Avoid overly generic closings like  Yours truly,  or  Yours faithfully or closings that don’t show gratitude or include a call to action. These can seem impersonal and don’t convey any enthusiasm for the role or the company.

Is it okay to use contractions like “don’t” or “I’m” in my cover letter closing?

It’s generally recommended to avoid contractions in a cover letter to maintain a formal and professional tone throughout. Instead of contractions, use the full forms such as do not  and  I am.

Should I mention my salary expectations in the cover letter closing?

No, it’s not advisable to mention salary expectations in your cover letter unless specifically requested by the employer.  Salary discussions are more appropriate after an interview invitation.

How do you end a professional letter?

End a professional letter with a polite closing, such as  Sincerely, Respectfully, or  Kind regards,  followed by your name. This formal sign off helps maintain the professional tone of your letter.

How do you start and end a cover letter?

Start a cover letter with a polite greeting and an opening statement that conveys your enthusiasm for the job opening. End it with a professional closing that includes a thank you, a summary of your interest, and a call to action, followed by your signature and name.

How do you express enthusiasm in a cover letter?

Express enthusiasm in a cover letter by clearly stating your excitement about the role and the company. Use phrases like I am thrilled at the prospect of working with [company name] or  I am highly enthusiastic about contributing to your team, and provide specific reasons or aspects of the company or position that excite you.

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