Instagram Bio Ideas

200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on its bio.

If your Instagram bio is enticing, they might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

what is bio at instagram

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what is bio at instagram

200+ best Instagram bio ideas for standing out

Cool instagram bio ideas.

  • The best things come from living outside of your comfort zone
  • Here’s my story for the history books
  • I’m a cupcake in search of her stud muffin
  • In a world where you can be anyone, be yourself
  • Success is in my veins
  • Yup, I’m just another Instagram influencer
  • Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
  • No, this isn’t a dream. This is my reality.
  • What should I put here?
  • Welcome to my world

Good Instagram bio

  • Simplicity is the key to happiness
  • If I was a writer, I’d have a better Instagram bio quote
  • You can’t become the best without first being the worst
  • In a world of worriers, be the warrior
  • It won’t be easy, but always try to do what’s right
  • She turned her can’ts into cans and her dreams into plans
  • Life is what happens to you while you scroll through Instagram
  • A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
  • It’s my time to step into the spotlight. I’ve earned it.
  • I practise what I post

Creative Instagram bio ideas

  • Dreams 👉 Goals
  • If “love is in the air,” why is the air so polluted?
  • It took me __ years to look like this
  • Currently saying yes to new adventures
  • I’m hurt, but I still smile. That’s my life.
  • Midnight snacker 🌝
  • Everyone else was taken, so this is me
  • Recovering cake addict 🎂
  • I make money in my sleep 🛌
  • People call me Sara, but you can call me tonight 😉

Instagram bios emoji

  • Welcome to my 👑dom
  • 👇 Check out my latest blog post 👇
  • 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
  • Traveller ✈️ Book Lover 📖 Obsessed with tacos 🌮
  • We love all animals 🐶 and donate a percentage of sales to marine life 🐠
  • Cancer survivor 🎗️
  • Personal Trainer 💪 Dancer 💃 Meditator 🧘
  • Currently hanging out in 🇵🇹
  • ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
  • Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

what is bio at instagram

Best Instagram bio to get followers

  • Follow Me To Greatness
  • Follow me and I’ll follow back
  • Thank you, come again. 
  • Don’t know what to do? You can start by hitting that follow button.
  • Follow my [adjective] story
  • Click the follow button to be part of my [adjective] journey
  • Wanna know my story? Press that follow button.
  • I’m on my journey. Join me by following along.
  • Follow me then follow the link below!
  • Pls follow us on Instagram
  • My story will inspire you, so be sure to hit that follow button
  • Follow me to get a behind the scenes look at my life
  • Follow along to witness history in the making

Great Instagram bios

  • 🍂🍃Falling for you 🍂🍃
  • ☕Stressed, blessed, and coffee obsessed ☕
  • Having the time of my life ⏰🎉
  • Looking at the world through 🌹colored glasses
  • I’m sweet like honey 🍯
  • 🌟Sending my selfies to NASA because I’m a star 🌟
  • Please cancel my subscription to your issues
  • Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
  • Kanye attitude with Drake feelings 😭
  • Don’t study me. You won’t graduate 🎓

Instagram bio example

Instagram bio puns

  • They call me Febreze because I’m so fresh
  • Don’t kale my vibe
  • Follow my Instagram or I’m nacho friend anymore
  • I believe in bee-ing myself
  • My Instagram account is very a-peel-ing
  • Seas the day
  • I like to stop and smell the ros é
  • I’m pawsome and currently having a purrfect day
  • Spending my days in a well so I can say they’ve been well spent
  • Artists never retire, they withdraw instead
  • I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
  • My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

  • I’m the exception
  • Simple but significant
  • Doing better
  • Rollin’ with the homies
  • Livin’ a little
  • Pretty & Profitable
  • Life is beautiful
  • Glitter is the only option
  • Anything but predictable
  • I see beauty in everything
  • Goal: bigger smile

Funny Instagram bio ideas

  • I apologize for anything I post while hungry
  • Humble, with just a hint of Kanye
  • I’d rather steal your dessert than your boyfriend
  • Sassy, classy, with a touch of badassy
  • One day, I hope to become a grown up
  • Used to think I was a tad indecisive, but now I’m not quite sure
  • Life is short so I’m smiling while I’ve still got all my teeth
  • My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
  • Relationship status: Netflix and ice cream
  • The bags under my eyes are Chanel
  • Instagram bio currently loading
  • I’m actually not funny. I’m just really mean, but people always think I’m joking.
  • I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

  • So many of my smiles are because of you
  • All your dreams can come true, and I’ll make sure of it
  • Live in the sunshine where you belong
  • My life is better than my daydreams
  • Sprinkling kindness everywhere I go
  • I love my followers more than life itself
  • Don’t regret the opportunities you were too afraid to take
  • Sometimes we could always use a little magic—don’t hide the magic within you
  • Every day might not be a good day but there is good in every day
  • So grateful to be sharing my world with you

Instagram bio ideas for boys

  • Living life on my own terms
  • I don’t care what people think of me. This is me in rawest form.
  • I’d rather be hated for who I am than loved for who I am not
  • Risk taker. Adventurer. Globetrotter. Living my dreams.
  • I might not be where I want to be yet, but I get closer everyday
  • One day, I hope to be a happily married old man telling wild stories from his wild youth.
  • I got to where I am today by being me
  • I was born to do exactly what I’m doing today
  • Don’t like me? Don’t care.
  • I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

  • Not like the rest of them
  • Oh, you 😊
  • One of a kind
  • The best things in life are really expensive. You can have me for $7 billion 😉
  • Aloha 🌴🌴🌴🌴🌴🌴
  • Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
  • Life’s short, eat the cake 🍰
  • Adding a little sparkle to your day ✨
  • I regret nothing you see in this feed
  • My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

  • I believe in helping people
  • Putting customers first since (founding year)
  • Official home of (brand name) on Instagram
  • Share your photos with us using #(brand name)
  • 🌎 Free international shipping
  • Contact us: [email protected]
  • Click the link below to shop our Instagram
  • Great selection of (type of products) merch
  • Check out our bestsellers below

Bio captions

  • Enjoying every second of my life, follow along and see for yourself
  • When the pain passes, you eventually see how much good came out of a bad situation
  • Love 💗 and Peace ✌️
  • Mentally on the beach 🏖️
  • If you want the tea, follow me ☕
  • Dreaming bigger than my imagination can handle
  • Starting over
  • Just going with the flow 🌊
  • I’m sparkling like my water ✨
  • I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

  • I’m as rare as the Reckon Expert outfit skin in Fortnite
  • I’m a limited edition, there’s only one me
  • Less talking, more action. Take a look at my pictures if you don’t believe me.
  • I am worthy of the greatness I hold
  • It’s not your job to like me, it’s mine.
  • I’m awesome (don’t worry I think you are too)
  • I’m not here to be average, I’m here to be the best
  • Born to shine bright
  • Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

  • Even if you had instructions, you still couldn’t handle me
  • Be young. Be dope. Run the show.
  • I’ll remember and recover but that doesn’t mean I’ll forgive and forget
  • I’d rather make mistakes than fake perfection
  • I don’t wipe tears, I wipe the people who created them
  • I’m like coffee: dark, bitter, and too hot for you
  • In a world of average, I’m savage
  • It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
  • Too glam to give a damn
  • My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

  • Don’t care what you say about me, I like the way I am
  • Love without limits
  • I’m suffering from an extreme case of not being a Kardashian
  • Together we could be unstoppable
  • I’m so deep even the ocean gets jealous
  • Tell me not to do something and I’ll do it twice and take pictures
  • All I do is win, win, win. No matter what.
  • In a world where you can have everything, be a giver first.
  • You become what you believe, so believe in yourself
  • In a world of darkness, look up at the stars

what is bio at instagram

Instagram bio quotes short

  • Welcome to my Instagram
  • Check out the link below
  • This is my life
  • I got nothing
  • Screw perfect
  • Happy thoughts
  • Just smiles 🙂
  • Meet (name)
  • This is my bio

Instagram bio text

  • Single. Determined. Living life.
  • Creating sunshine in the world
  • I wonder how many calories my exes burned jumping to conclusions
  • Always better together xoxo
  • You’ll never shine if all you do is throw shade
  • Just a little bit imperfect
  • Real queens fix each other’s crowns
  • Today’s the kind of day I live for
  • No one’s life is as perfect as their Instagram feed
  • I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

  • Every day I create a life I love
  • When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
  • Trying to watch more sunsets than Netflix
  • I’m ready—let’s do this
  • Be a flamingo in a flock of pigeons
  • Making mistakes is better than faking perfection
  • Sprinkling a bit of magic
  • Sharing my happy thoughts
  • Capture every moment
  • I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

  • Workout enthusiast and personal trainer
  • When you feel like giving up, keep going
  • You are what you do, not what you say you’ll do
  • Strength comes from doing things you thought you couldn’t
  • Do something today that your future self will thank you for
  • Today doesn’t need your excuses. Make it happen.
  • The worst workout is the one you didn’t bother to do
  • Hustle for more muscle
  • Train insane or remain the same
  • Helping you build healthier habits

what is bio at instagram

Instagram bio for fashion

  • I dress as if I’m about to see my arch nemesis
  • My clothes might not change the world, but I sure will
  • I’ll make you stop and stare
  • My clothes highlight my colorful life
  • I may be a fashionista but I’m not all about labels
  • Shopping is my therapy—hey, it’s cheaper 😉
  • “I need new clothes.” —Me, every damn day
  • My ex doesn’t go with my outfit
  • Money can’t be the root of evil since shopping brings people so much happiness
  • Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

  • Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows
  • Full-time Instagram model—DM for business enquiries
  • I’m not just a girl with a phone, I’m a model
  • The prettiest smiles hide the biggest secrets
  • I wear confidence on my sleeve
  • The most important part of a camera is the person in front of it
  • I take a lot of selfies for my future biographer
  • Life is short, make every selfie count
  • #Beyourselfie
  • I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

  • I might not know who I am, but I know where I want to be. Right here in paradise.
  • My best stories are found within the pages of my passport
  • I haven’t been there yet, but it’s on my list
  • ⚫wanderlust ⚫a strong desire to travel
  • Join me on my next adventure!
  • Travel is the only thing you buy that makes you richer
  • All I need is Vitamin Sea 🌊
  • I like taking the scenic route
  • Take advantage of every opportunity you get because some things only happen once in a lifetime
  • Fill your life with experiences so you always have a great story to tell

Instagram bio examples

  • It’s better to be a lonely lion than a popular sheep
  • Wake. Play. Slay.
  • Creating the life of my dreams one day at a time
  • I’ve scrolled millions of miles with my thumbs
  • Life isn’t perfect, but your photos can be
  • C’est la vie
  • I strive to impress myself
  • See the good in the world
  • Single and living my best life
  • I may be a handful but, hey, you’ve got two hands!

What is an Instagram bio?

An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram by Sabrina Phillip . 

Instagram bio example: Sabrina Phillip

Sabrina has a powerful Insta bio. The first line tells you what she does: “I help women make millions online.” 

The second line of her engaging bio highlights her roles: “investor, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to Bonnie & Clyde.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that blend professional and personal, Sabrina’s profile offers a great example.

Instagram bio template to follow

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her. 

Instagram personal brand

Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account . A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

what is bio at instagram

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

And much of her Instagram includes pictures of her living life, traveling, and having fun, which makes her interesting to follow. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions, which are two most important Instagram bio tips to copy.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected].” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.

what is bio at instagram

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “sign up for my course,” “check out my latest blog post,” or “shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

what is bio at instagram

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

  • Go to your profile and select the “Edit Profile” button
  • Add the URL in the “Website” field
  • Save the changes
  • Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

  • Go to your profile and select the Edit Profile button.
  • Under Public Business Information, select Contact Options. 
  • Choose Business Address and fill in the fields.
  • Save the changes.
  • Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging — so don’t be afraid to get a little fun and quirky.

what is bio at instagram

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How to Find the Link in Bio on Instagram

Learn how to find the link in bio as well as some tips on how to use it to your advantage.

Maggie Seaver is the digital health and wellness editor at Real Simple, with seven years of experience writing lifestyle and wellness content. She spends her days writing and editing stories about sleep, mental health, fitness, preventive health, nutrition, personal development, relationships, healthy habits, and beyond. She loves demystifying complicated health topics, debunking wellness fads, and sharing practical, science-backed solutions for healthy living.

what is bio at instagram

What Does Link in Bio Mean on Instagram?

How to find the link in bio, how to add a link to your instagram bio, how to use instagram link in bio, frequently asked questions.

"Link in bio" is probably in every Instagram post you see—but finding that link in bio on Instagram can be more challenging than it should be. So where can you find this mysterious link in bio—and what does it mean? And if you're intent on creating your own Instagram bio, how do you do it? Here's a step-by-step guide to help you find the link in bio on Instagram, and how to add your own.

The link in bio means there is a clickable link in that Instagram account’s main profile that can lead you to their website, product, or any other external page for the full story around that image—but you can't get to it within the actual post caption. (Hence all the confusion around link in bio!)

The reason this happens? Instagram doesn't like to take you off of their website, so any links embedded directly in posts aren't clickable. So people or companies (like, for instance, Real Simple ) will add a link to their bio (where links are allowed) that takes you to a full listing of links related to recent content.

To help you navigate—and ensure you never miss another recipe, story, or list of tips from your IG accounts—here's exactly how to find the link in bio on Instagram. (Note that these specific steps and images cater to a mobile user experience, but they translate easily for desktop Instagram use.)

And if you don't have the time or patience to read every step (or just need a brief refresher), below is a quick and handy Instagram video walk-through:

Fortunately, it's just a few clicks to get you from an Instagram post to the bio—and to the info they want you to see. Here's how to do it:

Step 1: Tap the Instagram handle

Once you find an Instagram post you like, look in the upper left corner of your screen for the circular profile photo and account name/handle. In this case, we're using some Real Simple content, so you'd tap the Instagram handle/name to get to the account bio and post grid.

The circular profile photo leads you to Instagram Stories, not the bio.

Step 2: Look for the Link in Bio

Once you're in the Instagram bio, look for the link. (It might be mixed in with Emojis, hashtags, and other content that Instagram allows users to put in their bio.) Go ahead and click it!

Step 3: Find the Story You're Looking for

Tapping the bio link will open a new window with a secondary grid. This is where you want to be. It will look almost identical to the original image grid, except that each image in this secondary grid leads to an external link. The newer the post, the closer to the top it'll be.

Don't see the post you set out for? Don't panic. Simply scroll down the grid until you find it. When you do, tap or click on it once to open the corresponding link. (If it's not there, they may have forgotten to add a URL to their Instagram post—it happens.)

Step 4: Enjoy the Content

We made it! A new link will appear on your screen that's ready to read, share, save, copy, etc. To toggle back to the secondary grid and read more bio links (we won't stop you), tap the back arrow in the bottom left corner of your screen; to return completely to the account's main Instagram page, hit the X in the upper left corner.

If you want to add links to your own Instagram bio (or just update your profile in general), it's easy to do.

Step 1: Go to your profile page and tap "Edit Profile"

Real Simple

On your personal Instagram profile page, you'll see a button beneath your photo that says "Edit Profile." Go ahead and click it.

Step 2: Click on the Links section

On the Edit Profile page, you'l see different fields where you can add or change your name, user name, links, and bio information. Click on the section that says "Links."

Step 3: Add your link and click done

Copy and paste or type your URL into the URL slot, and add a title for the link in the space beneath it. Tap the "Done" button to save the changes you've made.

You can add one link to the Profile field. But if you want to include multiple links (like we do at Real Simple), you'll need to sign up for a service that creates those, such as Linktree, Lnk.Bio, or Feedlink. You may need to pay a few dollars a month to create the link page.

Adding links to your Instagram bio can be a great way to share the things you love—and it's especially great for promoting your own business (or starting a career as an Instagram influencer ).

You can use it send people to other accounts or sites linked to yours, so you can share content that they may like. For instance:

Use it to promote your products or services (or yourself)

If you're selling something, a link in bio can connect people directly to what you want them to see. You can use it to share upcoming sales or promos, share new launches or best-selling products, or offer free samples.

If you're job hunting, you could also use the link in bio to link to your personal website, resume, or LinkedIn account to help people get in touch.

Share content you've created (or that you really like)

Have a new episode of your podcast, or a great new blog post you created? Pop that in the link in bio to help people keep up with the latest things you've created.

Feature contests or giveaways

Who wouldn't want an opportunity to win something? Your Instagram link in bio is the perfect place to promote a giveaway.

Putting a link in your bio can be very helpful if you want to drive traffic to your business or personal pages. It also helps people find more information about you easily instead of searching for it in other ways.

There's no need to change the link in your bio unless you want to drive traffic to a different site. You can change it as frequently (infrequently) as you like depending on your own personal preference.

A link in your bio lets people learn more about you, whether it's a personal business, a hub for your writing or artwork, or other outside ventures. But it is not mandatory. Think of it as an extension of your page, where people can get more information.

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10 Tips for Making a Lasting Impression With Your Instagram Bio — Horizontal

10 Tips for Making a Lasting Impression With Your Instagram Bio

Spoiler: 150 characters is enough.

Research suggests you have just seven seconds to make a first impression — and it can be even shorter online. 

The secret sauce? A good Instagram bio. 

Whether it's incorporating relevant keywords or using a free link in bio tool , we're breaking down our top Instagram bio tips to level-up your profile.

Table of Contents

What is an instagram bio, 10 tips for the perfect instagram bio, bonus: free instagram bio planning worksheet.

Your Instagram bio is the section below your profile picture that gives users a sneak peek into the content on your feed. 

This space includes:

A display name

Page category

150 character description

External links

Contact info

Screenshot of Later's Instagram Bio.

And because your bio is typically the first point of contact for new visitors, it’s got everything you need to describe who you are and what you do, right off the bat.  

What Makes a Good Instagram Bio?

A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away. 

It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content. 

How can you achieve it? Our top tips for the perfect Instagram bio await, below. 

And if you need some extra help crafting the perfect bio, head to our Instagram Bio Captions library for all the inspo.

When done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:

Keep It Short & Sweet

Include Relevant Keywords

Use a Link in Bio Tool

Show Your Personality

Include a Call-to-action

Add Your Contact Info

Add Your Branded Hashtag

Use Emojis Sparingly

Use Instagram Stories Highlights

Update Your Bio Regularly 

#1: Keep It Short & Sweet

Brief, yet captivating is the golden standard for a good Instagram bio. 

This makes long phrases and emoji overload a huge no-no.

Instead, stick to short, easy-to-read phrases that get the point across quickly. 

Aka, don’t overcomplicate it — for the most part, your content speaks for itself. 

FYI: You can create a clickable version of your Instagram feed with by Later . Sign up today to level-up your Instagram bio:

#2: Include Relevant Keywords

ICYMI: a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform. 

And while this mainly involves the captions you write — your account’s name and bio can play a role too. 

So, take a moment to brainstorm keywords your target audience may search for on Instagram, and pop them into your name field . 

See how Aley Arion uses the keywords “content creator” and "writer" to boost her account’s discovery:

Screenshot of Aley's Instagram bio, with an arrow pointing to her name field.

Now, if someone searches any of these keywords, Aley has a better chance of popping up as a result. 

Screenshot of Aley showing up in Instagram's search results when "content creator" is searched.

Want more tips for increasing your reach on Instagram with relevant keywords? Check out this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability .

#3: Use a Link in Bio Tool 

With the ability to add only one external link to your Instagram bio, how do you narrow it down? 

Hint: you don’t have to.  

With by Later , you can create a landing page with button links and a clickable version of your Instagram feed: 

Screenshot x2 of @latermedia's

This makes it easy to direct followers to specific web pages referenced in your posts, your other social accounts or websites , a product page — you name it.

A streamlined experience for your audience without having to frequently update the URL in your Instagram bio? Talk about a win-win. 

Ready to optimize your Instagram bio with Later's tool ? Sign up and get started today :

#4: Show Your Personality

After all, your Instagram bio is all about you or your brand — so don’t shy away from sharing your story and giving a peek into your personality. 

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use.

This way, potential followers will immediately understand what you’re all about.

See how Alexandra Nikolajev introduces herself in four short lines:

Screenshot of Alexandra Nikolajev's Instagram bio.

#5: Include a Call-to-action

A good Instagram bio will drive followers to perform an action — whether it's participating in a survey or listening to your latest podcast episode.

And that means including an effective call-to-action (CTA). 

Just remember the golden rule: be clear and specific. 

For example, Girlboss invites followers to subscribe to their newsletter, Girlboss Daily in a simple one-liner:

Screenshot of Girlboss' Instagram bio with an arrow pointing to their CTA.

And to encourage even more profile clicks, make use of Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, View shop, or Learn more.

Screenshot x2 of @loopsbylauryn & @thelucasokeefe Instagram bios, with arrows pointing to their CTA buttons.

Simple: ask and you shall receive.

#6: Add Your Contact Info

With an Instagram Business profile , you unlock the ability to add contact information to your Instagram bio. 

This includes your email address, phone number, and brick-and-mortar address — no additional character count required. 

Rug tufting business Fuzzy Lab and marketing community Pretty Little Marketer both have contact information available for new visitors and their followers:

Screenshot x2 of @fuzzylab_tufting & @prettylittlemarketer Instagram bios, with arrows pointing to contact information.

The takeaway? Make it easy for a visitor or follower to reach out with the click of a button.

P.S. Did you know that Later is an official Instagram partner? Sign up today to start planning and scheduling your content in advance:

#7: Add Your Branded Hashtag

Another tip for a good Instagram bio? Two words: clickable hashtags. 

Whether you’re promoting an Instagram contest or a UGC (user-generated content) campaign , including a clickable branded hashtag in your Instagram bio is a huge engagement tactic . 

See how clothing brand NOIZE encourages UGC with their branded hashtag: 

Screenshot of Noize's Instagram bio, with an arrow pointing to their branded hashtag.

Now, the brand has a dedicated space of organic customer content that they can engage with, repost, and (by request) repurpose. 

NOTE: While a branded hashtag can help you spotlight and collect UGC, placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search.

#8: Use Emojis Sparingly

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it. 

Why? It has the potential to affect the accessibility of your content for those with visual impairments. 

So, it’s best to keep things short and sweet. 

Use emojis sparingly to highlight any CTAs (call-to-actions) or to add some pizzazz to your bio, like Later :

Salute emoji. 🫡

#9: Use Instagram Stories Highlights

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

They also have the potential to make your Instagram bio more appealing and click-worthy. 

Think: product launches, booking info, and anything else worth the 24-hour shelf life extension. 

And if you want to add a little spice, you can create a set of on-brand covers to ensure a consistent look and feel.

Nail artist Christina uses Stories Highlights to organize appointment availabilities, price lists, art inspo, and more: 

Screenshot of @glowbychristina's Instagram bio.

In other words: timely, clean Instagram Stories Highlights = boosted Instagram bio views + a stronger brand aesthetic on your profile. 

TIP: To create your own Instagram Stories Highlights covers, read this Later blog: How to Create Instagram Stories Highlights Covers (+ Free Icons!) .

#10: Update Your Bio Regularly 

An up-to-date Instagram bio gives viewers the most current info about you and your happenings.

On the flip side, an outdated bio can be misleading and result in the loss of potential followers.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh.

A good Instagram bio is your ticket to a boost in reach, trust, and a loyal following. 

And while there’s a lot to remember to get it right, we’ve got you covered with these top tips (+ a free Instagram Bio planning worksheet to guide the way). 

Ready to make a lasting impression with your Instagram bio? Download Later’s free Instagram Bio Planning Worksheet to level-up your bio today. 

Alyssa Gagliardi

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face or thrifting. Keep up with her nonsense on Instagram – @alygeethnx .

Plan, schedule, and automatically publish your social media posts with Later.

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Home / How to Write a Great Instagram Bio

How to Write a Great Instagram Bio

Your Instagram Bio is one of the most important factors on this social network. It doesn’t matter what your account is for or what you do, your bio will be the first thing that your potential followers are going to see.

An Instagram Bio is key for people to learn:

  • Who you are
  • What you do
  • Where to find you

It will definitely help you to get more interactions and persuade users on whether to follow you or not. So, in this post we will outline how to write a great Instagram bio as well as show some exemplary bios.

Get all your Instagram statistics with Metricool.

How to create a winning Instagram Bio

A study from Missouri University of Science and Technology revealed that online visitors only need two-tenths of a second to get a first impression of a profile, website or social account. In addition, they need another 2.6 seconds for the viewer’s eyes to focus and reconfirm that first impression.

What’s the first impression that users form when they visit your Instagram account? Your bio gathers a brief description that speaks to you. Take as much time as you need to write the perfect Instagram bio.

“Be creative, persuasive and realistic.” Let’s analyze all the existing fields on your Instagram Bio one by one.

1. Your name on Instagram

What’s your name? What’s your brand name?  Usernames don’t always allow others to know who you are. It might be that your name has already been used by other users. If this is your case, include your name or your business’ so you can be easily identified.

If your username identifies clearly who you are, you don’t need to state your name again in the description. Use it to explain what you do.

what is bio at instagram

If you have a personal brand, it’s a good idea to add your specialization or what you do, to help position your brand and optimize your profile.

If you are ‘famous’ in your sector, you should include in your description your name followed by the word “official”.

what is bio at instagram

2. Essential information to be included in your Instagram Bio

Your specialty,  your sector and what you do. You can explain what you have to offer to your followers as an easy way to introduce persuasive writing in your description.

what is bio at instagram

Add your  location . Don’t forget to include your location or phone number if your strategy is focused on attracting the local public or you have a special interest in a specific area.

what is bio at instagram

Contact information : Instagram now allows you to include contact buttons with your phone or email, without taking space on your bio text. Make sure that future customers can find the way to contact you easily.

what is bio at instagram

You should include a link in your Instagram Bio to your website or blog, if you have one, to drive traffic to those sites.  Create an attractive call to action  before you add your link. You can use phrases or emoji’s for your calls to action.

what is bio at instagram

4. Emoji’s

It’s recommended to  use emoji’s in your Instagram bio.  They help your profile to be more visually appealing and stand out.

what is bio at instagram

5. Add hashtags or usernames

One of Instagram’s new updates is that the accounts or hashtags that appear in the Bio’s description can be clickable now. If you want to redirect people from one account to another, you should add it to your Bio. 

Create your own hashtag and include it in your bio to easily spread it.  You will know the existing interaction with your brand. If you add it to your bio, users will understand the relationship with your profile and brand.

what is bio at instagram

6. Instagram stories highlights

Thanks to this Instagram’s update, your stories will last more than 24 hours. This new feature will help  boost your conversions.  Also, with the option of creating folders you can keep your stories more organized and your followers can see everything in the folder that they are interested in.

Examples of great Instagram bios

We have put together some great examples of Instagram bios:  Wonderforest . As you can see in the image, she uses several emoji’s and calls to action what makes her bio more dynamic. She also adds her email account and briefly explains what she does.

Wordsmeetwalls . This bio also includes several emoji’s. In this case, it mentions another profile to redirect traffic.

what is bio at instagram

Leefromamerica . This profile explains everything you will find in her photographs and what she does. It also indicates how exactly get in touch with her and where she is.

what is bio at instagram

Thechalkboardmag . This bio includes a clickable hashtag and also a link to a website. It also explains in few words what the account is all about.

what is bio at instagram

Instagram Bio Ideas

Writing an Instagram bio could be difficult and you could be experiencing some writers block. Here are some ideas to inspire you:

  • Funny Bios- A simple witty bio could be very beneficial to attracting new followers by starting them off with a laugh. See an example below from the well-known Cole Sprouse:

what is bio at instagram

  • Out of the Box and Creative Bios- Ask your followers a question, list your ingredients, or what you’re all about.

what is bio at instagram

  • Quotes for Bios- Add your favorite quote that resonates with you as your bio

what is bio at instagram

Did you like our post?

Apply these tips and take your time to write an Instagram bio that makes your profile stand out!

It’s your turn now.

Sara Martín

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what is bio at instagram

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9 Tips on How To Create a Great Instagram Bio

9 Tips on How To Create a Great Instagram Bio

The internet is about making first impressions last—you only have three to five seconds to catch people’s attention.

Whether you’re posting photos or creating headlines, your content must be attractive enough to be remembered: Including your Instagram bio.

As a first handshake, your Instagram bio helps your audience decide whether to follow you or not—making it an integral part of your Instagram marketing strategy . Aside from introducing your brand, it’s also an excellent way to acquire leads . 

But is it possible to squeeze your awesomeness into 150 characters? The good news is, yes, it is—and it shouldn’t be complex as you thought it could be. If you’re on the hunt for how to make a great Instagram bio, keep on reading.

So, what is an Instagram bio?

Located just beneath your Instagram profile picture, your Instagram bio is a short description of you or your business. It includes your name, pronouns, a link to your website, and contact information.

Bios must be short and sweet—packed with who you/your business are, what you do, and your website: all in 150 characters!

Aside from the introduction, an Instagram bio is a great way to prompt action from your visitors. Since this includes your website, you can write a quick CTA in your sentence or even a branded hashtag for user-generated content.

Reading this might make you think that crafting a bio is an easy process but considering the limited number of words you get, you have to be extra careful while selecting words for your bio.

A good understanding of copywriting techniques  can help you get a better understanding of the words and tone that you should use in your Instagram bio.

Let’s dive into the nine tips you can consider while creating your Instagram bio.

1. Include targeted keywords

what is bio at instagram

The great thing about an Instagram bio is that it’s different from your username—you can include your business keywords in this section, aside from your name. A good example is this:

Rather than putting her name/username again, she put the industry she’s in (fashion) + what she does (blogger). Yes, she won’t only be searched by her username, but including the keywords “fashion” and “blogger” can increase her visibility chances on Instagram.

You can include the targeted keywords that you want to be known for, like your product, niche, or services.

2. Share your business story

what is bio at instagram

There’s nothing more interesting than a story—and an Instagram bio is a great way to express yourself or your brand! You don’t have ample space to share all of them, so make sure you’re writing a short but concise one.

You can start by sharing your journey—how you got where you are now, what motivates you, what changes you want to make, or even the problem you want to solve. Good news, you don’t have to overthink! Be as authentic as you can be; after all—it’s your story.

3. List what your users can expect from your page

what is bio at instagram

Are you a content creator who’s passionate about posting content about food? Why not share what kind of content you post? This way, your visitors will quickly know what’s in it for them when they follow you.

Did you know that 70 to 96% of users leave a website and never return? This could happen to social media profiles, too—so stating what your viewers can expect can be a way to retain visitors.

4. Use emojis and hashtags

Remember how it was super cool to use emoticons like this 🙂 Back in the day?

Yes, back in the day it sounded a bit too old school—thanks to the advancement of tech, these emoticons finally have colors and (almost absolute) reactions.

Emojis are the new thing, making their way into the digital marketing era as “Emoji marketing.” You can make your Instagram bio more fun and relatable with emojis! 

Using emojis can help you save time from typing, improve your bio’s visuals, and keep character count.

Read more: What does NFS mean on Instagram?

5. Flaunt your awards

what is bio at instagram

Flaunting your accomplishments on your Instagram bio is valuable if you’re a business owner, company, or professional providing services. Whether you’re a best-selling author, a certified fitness coach, a champion MMA fighter , or an awarded company, you can include these in your bio for added credibility.

Visitors would love to stay on a site or profile that looks entirely reliable, especially if they’re looking for a product or service.

6. Use a quote

what is bio at instagram

Using a quote in your Instagram bio promotes your story and defines you, adding authenticity. If you’re not keen on describing what you do, your product, or yourself, using a great quote that speaks of you is a great way to introduce yourself and what you’re passionate about.

7. State your purpose

what is bio at instagram

Why do you or your brand exist? Let your visitors know what you’re here for—and it’ll help them understand how you can benefit them.

Writing your business or page purpose can let your visitors determine if you’re helping them achieve their goals or if you have a good product.

This example from HubSpot is a specific bio that informs visitors of their business intent—and how they can help organizations.

8. Leverage the link in bio tool

Thanks to the link in bio feature, you don’t have to be limited to one external link on your bio. With a link in your bio, you can create a clickable landing page of your brand/site with unlimited button links.

This feature lets you redirect your visitors/followers to a specific page referenced in your post (articles, forms, or content with videos ). You don’t have to update your Instagram bio URL every time with the link in the bio tool.

9. Create an impactful CTA

what is bio at instagram

The best way to retain your visitors? Create a strong CTA. Never underestimate the power of CTAs—no matter how cliche they are. These impactful headlines urge your visitors to take action, prompting them to know what to do next. Make sure to put a short yet specific CTA in your bio—don’t forget to include an emoji and your website to direct your visitors easily!

Long, short, funny, or serious – whatever style you prefer for your Instagram bio, the only important thing is to make sure that it reflects who you are. Creating a great Instagram bio isn’t all about gaining followers but also about expressing yourself or your brand.

Author: Lexin Ann, Head of Content at PlatoForms .

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Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

what is bio at instagram

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What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

  • What is your brand promise?
  • How about your brand personality: Funny? Serious? Informative? Playful?
  • What are your special skills?
  • Are you a local business? National? Global?
  • What makes your product or service unique?
  • What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Innocent Instagram bio

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Bugles Instagram Bio

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Bowen Yang Instagram Bio

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

  • Happiness depends upon ourselves – Aristotle
  • We’re all born naked and the rest is drag – RuPaul
  • Change will not come if we wait for some other person or some other time – Barack Obama
  • I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
  • Imagination is more important than knowledge – Albert Einstein
  • You miss 100% of the shots you don’t take – Wayne Gretzky
  • Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
  • If you don’t like the road you’re walking, start paving another one – Dolly Parton
  • Never let the fear of striking out keep you from playing the game – Babe Ruth
  • I am a rich man – Cher
  • You can be the lead in your own life – Kerry Washington
  • When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Netflix Instagram Bio

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Crocs Instagram Bio

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Tika the iggy instagram bio

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Olivia Rodrigo Instagram Bio

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Lizzo Instagram Bio

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Bumble Instagram bio

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Bob the Drag Queen Instagram Bio

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Kirsten Titus Instagram Bio

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Old Spice Instagram Bio

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Allie Brosh Instagram Bio

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Olive and Bean Instagram Bio

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Pickle the Pig Instagram Bio

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Kraft Peanut Butter Instagram Bio

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Ocin Instagram Bio

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Phillychinchilly Instagram Bio

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Zoe Si Instagram Bio

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

Instagram bio fonts

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

Insert special characters

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Pourhouse Instagram Bio

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Midnight Paloma Instagram Bio

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Maenam Instagram Bio

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

Navigating to the Hootbio section in the Hootsuite dashboard

To build your Hootbio page, start with basic profile information:

  • Profile name. This will show up as the heading at the top of your page.
  • Profile description. This is the subtitle text located below your profile name.
  • Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
  • Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Creating a link in bio page in Hootsuite - setting up the profile name, description, cover image, and URL

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Creating a link in bio page in Hootsuite - Adding links

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You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

Creating a link in bio page in Hootsuite - Adding social icons

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

Creating a link in bio page in Hootsuite - selecting and customizing a color theme

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Creating a link in bio page in Hootsuite - updating basic profile and page information

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

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7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Ziwe Instagram Bio

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Lush Cosmetics Instagram Bios

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Demi Lovato Instagram Bio

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Hello Tushy Instagram Bio

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Zendaya Instagram Bio

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Elmo Instagram Bio

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Taco Bell Instagram Bio

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Looking for Instagram bio ideas? We've got them for you. In this article, we'll share tips for how to write a killer Instagram bio as well as share examples of IG bios to spark your creativity.

Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Your Instagram bio is the first thing someone sees when they land on your profile. Crafting witty, funny, or informative Instagram bios can help people understand who you are before scrolling through your Instagram profile to see your content.

As a brand or content creator, you can give people a quick snapshot of what you stand for, the brands you own, what makes you unique, your business hours, or what your business is in one sentence.

A compelling Instagram bio can hook someone in to follow you even before looking at a single post, so creating one for your Instagram account is a must.

In this article, we'll walk you through a start-to-finish guide on how to craft the perfect Instagram bio, including:

  • How to Write an Instagram Bio that Stands Out
  • How to Cultivate a Specific Aesthetic with Your Instagram Bio
  • How to Make the Most of Your Link-In-Bio
  • Instagram Bio Ideas You Can Use for Inspiration

Let’s get started.

How to Write a Compelling Instagram Bio

Writing an Instagram bio can seem intimidating. You're making a first impression on people coming to your page, so you want to get it right. Fortunately, there are several strategies and tools you can use to speed up the process. We've covered a few here.

What Makes a Strong Instagram Bio?

what is bio at instagram

A strong Instagram bio is typically six lines long and includes these key elements:

  • Name. The first line is where you can include your brand name, full name (for content creators), or main keywords (if you want to be searchable).
  • What you do. The second line is where you share a simple statement about what you do. Avoid jargon or vague statements about what your product is to help people quickly understand what your Instagram account is about.
  • Other projects. The third line might include your associations, such as a company you own (if you're a creator) or other brand accounts your business owns.
  • Value prop. The fourth line should include a key benefit or main value proposition of your business or personal brand – why would people want to buy from you or work with you? Answer that question in a single statement that makes clear why your brand is different from your competitors.
  • Call-to-Action. The next line should be your main CTA. What’s the action that you want people who visit your Instagram profile to take? You can use an emoji to point to the link below to help draw the eye.
  • Link. The last line in the bio will be the link you want people to visit. This might be a link to your website, a link landing page with multiple high-value links, or a specific URL you want people to visit at the moment (your latest YouTube video or a seasonal promotion you’re running, for example).

How to Write a Searchable Instagram Bio

Including keywords in your Instagram bio is part of Instagram SEO or search engine optimization. What does that mean? By using relevant keywords in your Instagram bio, it'll be easier for your account to pop up in Instagram’s search results.

For example, if you own a digital marketing agency, you'll want to include the words "digital marketing agency," or "marketing agency" in your bio. You might even replace your brand name with the keywords you select, while keeping your brand name for your handle only.

what is bio at instagram

Many digital marketing agencies use the hack where they replace their name with the keyword they want to rank for, so when people search those terms on Instagram, they show up closer to the top. People will still be able to find your business by your brand name, especially if your handle remains unchanged. It's a double source of traffic to your profile.

If you’re a brick and mortar business, location keywords are also important to include in your bio. For example, this bridal apparel store, Miosa Bride , has two locations. Their second location includes the city (Folsom) in the name part of their bio. This both helps distinguish this location from their primary store in Sacramento and catches search traffic from brides searching for wedding dress stores in the Folsom area specifically.

what is bio at instagram

Use Instagram Bio Templates

There are multiple formats you can follow on how to structure your Instagram bio. The bigger the brand is (and the more brand recognition it has) the shorter your Instagram bio can be. For example, organizations like Airbnb don't need to over-explain who they are and what they stand for. Most people have heard of them.

what is bio at instagram

If you're a content creator, you might include tags to brands you're associated with, your other social media accounts, or promote an upcoming event or launch. Many Instagram influencers share their TikTok account size in their bio to showcase that they're on other platforms and they've got big audiences there, too.

what is bio at instagram

Best Tools for Writing an Instagram Bio

There are various tools you can use for writing an Instagram bio. If you need help crafting copy for an Instagram bio, you can use AI writing tools like Wordtune or Chat GPT4 to help give you a draft as a starting point.

You might ask an AI tool to "Write me four short lines for my Instagram bio for my course creation business geared towards entrepreneurs that describes my business in one line, has a key benefit in lines two and three, and has a call-to-action to sign-up for my webinar in line four." The more information you feed an AI tool, the better your results will be at crafting an Instagram bio that makes sense for your business.

How to Cultivate a Consistent Aesthetic in Your Instagram Bio

Your Instagram account is an extension of your visual branding, whether that’s personal branding or company branding. If you already have or want to craft a specific, immediately recognizable visual brand, your Instagram bio and profile need to contribute to that branded feel.

Here are a couple of areas you can focus on to create a seamless visual aesthetic on Instagram.

Use Emojis for an Aesthetic Instagram Bio

Emojis are a great way to showcase personality, add a pop of color, and add emphasis in your bio. You can use emojis to replace words or as a bullet point to create line breaks in your Instagram bio. Emojis are often used by content creators or playful brands.

Which emojis you use, or if you even use emojis, is largely dependent on the kind of brand or account you run. For example, if you run a fashion or beauty brand, a few cheeky emojis can inject a lot of personality to your bio. However, if you're running the account for a cancer research institute, they might come across as flippant or insincere because of the sensitive subject material.

what is bio at instagram

Ultimately, emojis need to make sense with your brand personality and voice.

Add Aesthetic, Custom Covers to IG Story Highlights

While Story Highlights aren't exactly in the bio, they're one of the first things people see when looking at your bio. You can use templates to create unique Story Highlight covers that stand out. For example, YouTube's Instagram bio includes custom graphics for their Story Highlights that use a vibrant color palette with a simple graphic to make the Story Highlights pop when browsing their Instagram profile.

what is bio at instagram

Alternatively, you can use a cohesive color palette or attention-grabbing photos, add a simple pattern design, or use icons to make your Story Highlights stand out. Alani Nutrition , an energy drink brand, uses bright, solid colors as their highlight covers. This keeps the super-saturated, vaporwave visual branding they have on all of their packaging and in their posts but doesn’t distract from the actual content below.

what is bio at instagram

Related Article: How to Pin Posts on Instagram

How to Make the Most of Your Instagram Link-in-Bio

Many brands see Instagram as mainly an awareness channel. And now that Meta has canceled the Reels Play bonus program, it’s true that there’s no direct way to make money on Instagram if you’re not an e-commerce brand. However, Instagram can still be a useful tool for growth.

One of the best ways to make Instagram work for you is knowing when and how to drive traffic away from Instagram to where it will have the most business impact. There are two main places you can add links: with the link sticker in Instagram Stories and your Instagram bio. Let’s talk about how to make the most of that link in bio .

Use a Call-to-Action in Your Instagram Bio

As a brand, your Instagram bio needs a clear CTA that directs people back to your product and website. And even if you're a content creator, there are probably still actions you want people to take when they visit your Instagram bio – whether that’s going to another channel where you make longer form content, checking out a collab you participated in, or using an affiliate link to buy a product you recommend.

In the last line of your bio, make sure to explicitly state what action you want people to take. You can also add some visual cues. An emoji, such as a finger pointing down or the downward arrow, will help draw the eye to the link below your bio.

Don’t be shy! Be direct in asking for what you want and telling people what they will get if they click that link.

Use a Link Landing Page as Your Link in Bio

Instagram bios only have one spot for a link, which can seem a little limiting, but it doesn’t have to be!

You can use tools like Linktree to create a link landing page. If you have multiple links you want to direct your Instagram followers to, a link landing page creates a single link for people to click on to find multiple resources.

For instance, if you’re a content creator, you may want to link to your merch store, an active brand collaboration, and your latest YouTube video. You can add all of those under your link landing page. Alternatively, if you own a small business, you might link out to multiple blog posts, your product page, other social media accounts, contest details, or even an FAQ page.

what is bio at instagram

These link landing pages often have free plans with a limited number of links, branding options, etc., so you can trial the product. For more customization, like adding your own brand colors and fonts, you can always upgrade to keep that aesthetic, branded experience.

Instagram Bio Ideas for Brands and Creators

Now that you know the best practices for creating an Instagram bio, let's look at some inspiration from accounts that are killing it.

Instagram Bio Ideas for Course Creators

what is bio at instagram

Stephobi's Instagram bio is all about how to work with her. In her first bio line she shares what she does with specific numbers to entice the collaboration. By explicitly saying, "Build a $10k - $30k/month coaching business" she’s announcing exactly what value people will get by taking her course.

Above her link-in-bio, she makes the direct ask, "Work with me" and then leads your eye down with an emoji. Her link-in-bio shares links for working together, her ebook, and an event registration.

Good Instagram Bio for Small Businesses

what is bio at instagram

CLI Studios' Instagram bio follows a standard format that brands can emulate to share as much context to potential new followers as possible. They include a short line that describes exactly what they are: "The only dance app with every major style."

Then, they hook you in with a value proposition by highlighting what makes them great: their app has "1000+ online dance classes." Then, they mention you should tag them to be featured. This is a great way to get people to share their user-generated content with you and drive organic engagement.

Finally, they answer the question "what's in it for me" by offering you a free 7-day trial. They also use their Instagram bio to call out their other relevant accounts. In their bio link, they use LinkTree to include several links about their programs, audition details, blog, TikTok account , and more. What makes this a good Instagram bio is that you understand immediately what the brand is about and are even encouraged to engage with them on Instagram by tagging them.

Related Article: How to Change the Background Color on an Instagram Story

Clever Instagram Bios

what is bio at instagram

The iconic inventor of Spanx, Sara Blakely , is a great example of what it takes to make a clever Instagram bio. Her bio highlights her relatable personality (who doesn’t love fries?), her personal mission statement (“it’s my calling to support women”), and her sense of humor.

Take her Instagram profile photo , in which she’s wearing a bra over her shirt, for example. Spanx sells undergarments, so it’s on brand while also showing that Sara Blakely is a funny gal who doesn’t take herself too seriously.

She tags her Spanx account in her bio, so you can check out her business. Tagging your business on your personal Instagram bio is something most entrepreneurs and creators do to help boost their business' visibility on Instagram.

Best Instagram Bios for Content Creators

what is bio at instagram

Mr. Beast has one of the best Instagram bios. As a business owner or content creator, you need to have a call-to-action in your Instagram bio that drives people back to your product or that asks people to collaborate with you on a project.

Mr. Beast doesn't mess around with his bio. In one sentence, he shares his vision of what he stands for "I want to make the world a better place before I die." But in the second line he makes the ask of how you can support him, by going to Walmart to buy the chocolate he sells. His Instagram bio link goes directly to his chocolate website, so you can learn more about the chocolate (or buy).

Simple Instagram Bio Ideas

what is bio at instagram

Whole Foods Market Instagram bio highlights the main benefit you'll get from following them, "discover new flavors, new favorites, & new ideas." They also include a branded hashtag that you can use to tag your food pictures with. Promoting your branded hashtag in your bio is a great way to encourage people to post content about your business. #WholeFoodsMarket has over 300,000 posts.

Cute Instagram Bios

what is bio at instagram

The easiest way to create cute Instagram bios as a brand or creator is to use emojis. It'll help set a visual tone for who you are and what you stand for. Blume uses emojis at the start of each bio line to visually break up the bio into a bulleted list as well as add some color, personality, and tone.

Their bio highlights what they are, their unique value propositions (plant-based, organic, plastic neutral plus, all-female team, and Canadian). They also include a link in bio where you can shop their collection, subscribe to their email newsletter, find recipes or store locations, and more.

Creative Instagram Bios

what is bio at instagram

Having a creative Instagram bio isn’t just about using different fonts and emojis. You can also create a creative Instagram bio by highlighting your business's product. In Teva's Instagram bio, they ask people to send them their old sandals so that they can be recycled. Their products are made with recycled materials to help reduce waste.

Asking people to send old sandals isn't something you'll find on most Instagram accounts. But the ask is related to their mission and values, which helps you better understand that the company values sustainability without explicitly saying that. Non-profit organizations can also run a fundraiser on Instagram and promote them to their followers.

Funny Instagram Bio Ideas

what is bio at instagram

If you're looking for funny Instagram bios, look no further than Snickers . Their Instagram bio includes a single sentence that reads, "If you think this is Twitter, maybe you just need a SNICKERS." It's a clever way to promote their chocolate bar while poking fun at a different social media app. They include a link in their bio that leads directly to a sweepstakes contest. It's likely that they regularly update their bio link with their latest promotional events.

Funny Instagram Bios for Smaller Accounts

what is bio at instagram

The Instagram account for the tumblr poet also uses humor in their Instagram bio. Their whole bio is dedicated to the emo online poet archetype, including the profile picture, which is just the pensieve face emoji edited to be wearing a black beanie.

The bit continues with a funny quote that reads, "i followed my heart, but it did not follow back,” likely a reference to the old trend of “follow for follow back” on Instagram and tumblr. But it also pokes fun at the expression "follow your heart."

It’s not just jokes, though. They also use the space to promote their poetry book, Flowers Are Just Tiny Trees, with a clear call-to-action and a finger emoji pointing towards their link in bio where you can purchase the book.

Cool Instagram Bios

what is bio at instagram

Beardbrand's Instagram bio highlights what their brand is, has a cool call-to-action to text them for a free personalized style consultation, and encourages brand engagement by asking you to tag them in your photos. Most brands don't offer consultations when it comes to their product offering which helps make their profile stand out.

The word "beard" shows up in their bio multiple times, which makes it easy to quickly understand what this Instagram profile is all about while also implementing good social media SEO tactics. Their Instagram bio links to various blog posts, social media accounts, a product quiz, and their homepage among others.

Other Instagram Bio Examples

what is bio at instagram

Kylie Cosmetics uses their Instagram bio as a promotional tool for their product launches. In their bio, you'll find the date to an upcoming volume mascara and liquid eyeshadow launch coming April 6.

Promoting your product launches on Instagram helps build hype for upcoming launches so people can mark their calendars and get ready to purchase your latest product (especially when your brand has millions of loyal customers). Their bio link leads directly to their online store where you can purchase beauty products.

The best Instagram bio ideas come from browsing various Instagram accounts in your niche and looking at how people position themselves. We've shared Instagram bio examples for you to get a general idea of how people format their bios, promote themselves or their brands, and convince you to buy from them or work with them.

Use them for inspiration, but don't copy them. The best Instagram bios are authentic to who you are and what you stand for so you can continue to attract the right people to your account.

If you're currently working on building an audience on Instagram, check out Kapwing's video editor for brands and agencies.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

An Instagram bio example from Sprout Social

We’ll get into each of these more thoroughly later, but our full bio includes:

  • Our Instagram handle
  • Our brand name
  • Bio description

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL ( and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

An Instagram bio example from Sprout's Farmers Market

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

An Instagram bio example from National Geographic

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

An Instagram bio example from Bliss

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

An Instagram bio example from BarkBox

4. Bio links

This is the only section that allows you to add clickable links on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the five link limit by taking the user to a landing page with shortcuts to featured content and product pages.

An Instagram bio example from Away

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

An Instagram bio example from Bloomscape

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

An Instagram bio example from Elemis

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

An Instagram bio example from Grove Collaborative

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

An Instagram bio example from Slack

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

An Instagram bio example from Reese's

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

An Instagram bio example from Madewell

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

An Instagram bio example from Weezie Towels

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

An Instagram bio example from Cupshe

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

An Instagram bio example from Leder Games

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

An Instagram bio example from Kundalini Candles

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

sprout social social media analytics dashboard

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

An Instagram bio example from Ahrefs

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

An Instagram bio example from Dress Up

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link in bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

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Here’s How To Write An Amazing Instagram Bio In 10 Minutes

Ready to take your social to the next level with an amazing Instagram bio? We share how to write the best bio for Instagram that will really boost your business.

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So you’ve created your Instagram account and are ready to upload some Insta-worthy photos and videos…but then you find yourself stuck on the little box under your profile picture: your Instagram bio. Coming up with Instagram bio ideas can be tricky, especially if you aren’t sure where to start. Good Instagram bios make a strong first impression on visitors and promote your brand in a fun, creative way. Having a cool Instagram bio can even convert visitors scrolling through your profile into followers. Creating an Insta bio may seem daunting, especially since you have only 150 characters to work with. Fear not—in this handy guide, we’ll show you how to craft the best bio for your Instagram in minutes.

First up: how you can use your Instagram bio to strengthen your brand.


Connecting Your Instagram Bio to Your Brand

A great Instagram bio tells visitors who you are and what they can expect from your services or wares. It sums up your brand or business to new visitors, and convinces them they just have to follow your account for more. Building a strong brand identity makes it that much easier for you to create a strong Instagram bio, as a strong brand identity helps you build on your brand’s tone, personality, and purpose to craft the perfect bio.

Here are a few quick ways you can pull from your brand to create a cool Instagram bio.

Weave Keywords from Your Brand into Your Instagram Bio

Pick two to three words that best sum up your brand or business and use them in your Instagram bio. Make sure the words you select feel instantly relevant to what your brand does or what your business sells. Maybe you use words from the name of your business or a short phrase that encapsulates the overall vibe of your brand. Go for keywords that are easy for the casual visitor to understand. Avoid overly long words or words that are too obscure, as they can turn off visitors.

Food personality and author Padma Lakashmi has a good Instagram bio that uses a few keywords effectively. The first line highlights her key interests, which relate to her brand: “Feminist, Mother, Immigrant.” The second line notes her main gig and social proof, “Host of @bravotopchef.”

A phrase that contains keywords can also do the trick, like the one used in the Instagram bio of street photography site Humans of New York: “New York City, one story at a time.” This Instagram bio sums up the purpose of the Instagram account and includes keywords from the title of the account. It also draws visitors in and tells them exactly what they can expect when they follow Humans of New York.

Include Hashtags that Connect to Your Brand

Adding one or two hashtags to your Instagram bio is a great way to reinforce your brand. With Instagram’s recent upgrade, all hashtags in your bio can be turned into clickable links that take visitors to your online portfolio website . A simple and effective approach to hashtags is to include a call to action in the hashtag, where you encourage visitors to engage by using action words. You can also use keywords from your brand in the hashtag, such as the slogan or key message of your brand or business.

Choose a phrase you find inspiring or motivating and include a call to action to really make your hashtags effective. Creating effective hashtags in your Instagram bio should be a major part of your social media strategy for your brand.

For example, essential oil company Saje Wellness uses the hashtag “#spreadwellness” in their Instagram bio, using part of their brand name as a call to action to visitors.

Add an Emoji or Two

One of our favorite cool Instagram bio ideas? Use the visual language of emojis to your advantage by including some cute emojis that speak to your brand in your Instagram bio. Maybe your opt for the nailpolish and makeup emojis to tie into your beauty business , or pick an object emoji that reflects your brand’s personality, like a tiger emoji that represents your fierce approach to business. Rather than overwhelm visitors with a ton of emojis that are random or unrelated to your brand, pick a few that fit the tone and content of your Instagram.

Lifestyle media company Refinery29 , for example, leans into emojis incredibly well in their cute Instagram bio, using an emoji to represent each of the different content streams they offer through their brand.

You can also use emojis to visually highlight text in your bio, like in CEO and lifestyle personality Marie Forleo ’s Instagram bio, which uses two emojis to draw attention to the text.

Tap Into Instagram Stories Highlights

Another cool feature you can use to add a little oomph to your Instagram bio is Instagram Stories Highlights. This tool lets you pin stories from your Instagram just underneath the written content in your bio. Choose stories that feature your brand or show your business in action. Make sure you select highlights that tell visitors more about your personality and your brand as this will encourage them to follow you.

Group your highlights under topics, such as “Travel Photography,” “Shop,” “Work Outs,” or “Behind the Scenes” so it’s easier for visitors to click through your stories and engage with your profile.

Television creator, author, and producer Mindy Kaling uses Instagram Stories Highlights to show off her personality and her brand to her followers, grouping them under topics that are eye-catching and easy to access.

Stay Focused on Your Target Audience

Regardless of whether you include hashtags, emojis, or pin Stories, you should always keep your target audience top of mind when you are creating your Instagram bio. Think about how you want to help and inspire your ideal followers. Focus on the target audience for your brand or business and tailor your Instagram bio to what they are interested or engaged in. The more you consider the wants and needs of your ideal follower, the more you’ll attract quality followers who could eventually become your customers.


Linking Your Instagram Bio to Your Online Portfolio

As we’ve mentioned a few times in this handy guide, a good Instagram bio will highlight your brand—and one of the most effective ways you can promote your brand is through your online portfolio. A killer online portfolio is your number-one marketing tool, showcasing your best work, giving visitors a sense of your brand, and keeping them updated on exciting projects you’re working on. Here’s how a good Insta bio can connect more people with your portfolio.

Include an Outbound Link to Your Portfolio

Don’t be shy about promoting your portfolio website to visitors. Make sure you let them know just how awesome your online portfolio is by including an outbound link in your Instagram bio. This can be a simple link copied and pasted into the last line of your bio. You could also include a finger pointing emoji to really encourage visitors to click on the link and explore your online portfolio.

Because the link is going to be front and center in your Instagram bio, make sure your website URL is clean, simple, and easy to access. Avoid long URLs and if possible, purchase your domain name so the link appears with just your brand or business name. Another option is to go for an .art domain name , which is designed exclusively for artists and creative professionals.

Maintain an Amazing Online Portfolio

Keeping your online portfolio fresh and up-to-date is essential, especially if you are going to be linking to it in your Instagram bio. There’s nothing worse than clicking on a link to an online portfolio and finding an out-of-date website with poor design!

Don’t have an online portfolio yet? Use a website builder to build one in 10 easy steps and take your brand to the next level.

Pick one that has gorgeous templates to choose from, and offers features like a built-in blog and online store , plus client proofing .

This way, your new fans will always have something wonderful to browse through after perusing your Instagram bio—and could go from being Instagram followers to IRL clients.

Ready to build a website that wows your Instagram followers? We’ve got you covered. Start your free trial with Format today!

Integrating Your Social Media Channels with Your Online Portfolio

Once you’ve created the absolute best bio for Instagram, you want as many people to see it as possible! Maximize the content you are creating on Instagram every day by integrating it into your online portfolio. This will help you keep your online portfolio connected to your social media, and vice-versa.

Pick an Online Portfolio with Instagram Integration

Integration tools make it easy for you to connect your social media accounts to your online portfolio. Go with an online portfolio site that publishes your Instagram feed right on your website .


Keep Viewers Coming Back to Your Instagram Bio

Now that you’ve aced your Instagram bio and your online portfolio, here’s a few tips on how to make sure fans keep returning to your content.

Update Your Social Media Accounts Regularly

Keep your social media presence fresh by updating your accounts regularly with new content that aligns with your brand or business. This is especially important if you are using integration tools and are linking to your social media in your Instagram bio. Updating your accounts on a regular basis will ensure your followers never scroll through stale content and stay connected to your brand.

Don’t have the time or energy to post on Instagram every day? Use an Instagram scheduling tool to make posting on Instagram easier, and more effective. Schedule several posts ahead of time so your Instagram remains current and you can stay on top of your social media accounts.

Keep Track of Your Social Media Stats

Building an effective Instagram account with a cool Insta bio is an accomplishment in itself, but that shouldn’t be where you stop. Track how well your Instagram bio is working with Instagram analytics tools that make it easy for you to keep tabs on your clicks, follows, and likes. Once you know how your Instagram is performing in real time, you can tweak your approach if necessary. With a good Instagram bio and a polished online portfolio, you should have no problem maintaining high stats.

You now have all the tools you need to create a cool Instagram bio. Good luck crafting your masterpiece!

Want more Instagram hacks? How to Become an Instagram Influencer How to Get 20,000 Instagram Followers 10 Social Media Marketing Secrets You Need to Get More Clients

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How-To Geek

What does "link in bio" mean on social media.

You'll see "link in bio" everywhere on social media.

Quick Links

"link in bio", why link in bio, what kinds of links, the "link in bio" industry, cool story, bro.

If you're an Instagram user, you may have seen someone on the platform refer to their "link in bio" in a video or image post. Here's what that is and where you can find it.

The link in bio is the single link in the upper section of an Instagram account user's profile, which is located just beneath their username and profile description.

To find an Instagram user's link in bio, navigate to their profile page. The link in bio will be immediately visible, as it is situated above the "Follow" or "Following" button. Clicking on the link in bio will either redirect you to your device's browser or open up the in-app browser on Instagram.

The emergence of the "link in bio" as a prominent part of social media usage came about because of Instagram's user interface. Many brands, celebrities, and content creators use Instagram to promote their newest products, creations, or advertisements. However, Instagram does not allow for clickable links to be placed in post captions, and it allows for only a single link in one's profile.

Therefore, that single link on a user's account profile has become the center of Instagram's business aspect. It is the most prominent way that a user can redirect their followers off of Instagram and onto another website.

Because of this, you will constantly hear the phrase "link in bio" spoken out loud in Instagram videos and placed in the captions of image posts. For example, a gaming studio might write out, "Our new expansion is out now! Click the link in bio to download," with the link leading the user to the game's download page.

Related: Why Is TikTok So Popular? Why the Social Network Is Unique

Another app where "link in bio" is commonplace is TikTok . Like Instagram, it only allows for a single primary link in a profile and does not allow users to place links in the captions for videos. Therefore, users have to encourage their viewers to check the "link in bio" instead. There are also links in Twitter profiles. However, link in bio is less prominent there, since the platform allows for links in tweets.

There are a few types of links that appear in an influencer or personality's Instagram bio. Here are some of the most common ones:

  • Merchandise/Self Promotion:  These are links created by people who've created merchandise that they'd like to promote, such as books or branded t-shirts.
  • Company Website:  This is when a brand or company links directly to their website or online store.
  • Other Social Media Links:  This is a type of link intended to cross-promote one's other social media platforms, such as their Twitter account or Youtube channel.
  • Affiliate Links:  These are links that allow users to get a commission from purchases made at online stores, such as Amazon.
  • Sponsorships and Partnerships:  These are advertising links from sponsors that will pay an amount for a spot in an account's bio.
  • Bio Links:  Having a link that leads to a page with several other links is an increasingly common practice. This is a workaround for the lack of a way to place multiple links on someone's social media profile.

Because you can use the link in bio to promote anything that fits inside Instagram's community guidelines, many other types of links are added into bios. Other examples include an artist page on a music streaming service , an online portfolio, a demo reel, or a personal website. Some people even place their Venmo or PayPal account into their bios.

Because of the rise of "link in bio" placements, an increasing number of tools have emerged to allow users to use a "universal link" in which to place various links. Popular link-in-bio tools include Linktree , Shorby , and Feedlink .

Essentially, what these links do is direct you to a landing page that contains various important links. This lets people place various social media profile links, sponsorship placements, and affiliate links inside a single page. This is very common for corporate accounts and major celebrities, as they need to direct their viewers to different links in every post.

One last thing: On Instagram, the restriction on links does not apply to Instagram stories . Therefore, sponsorships and brand promotions are increasingly emerging on stories, which let users "swipe up" to go to a link.

Related: What Are Instagram "Stories," and How Do I Use Them?

Statusbrew Insights

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300+ Superb Instagram Bio Ideas To Use In 2023

A catchy Instagram bio & caption are the keys to capturing attention & leaving a lasting impression on your followers.

Instagram is an impactful social media channel to uplift business growth. 36.2% of B2B decision-makers use Instagram for research & discover new products. On average, business accounts on Instagram observe a 1.46% growth in monthly followers.

The first impression is crucial & Instagram bio ideas can act as the magic wand for you at this point!

Besides, enticing bios are a must for influencers or businesses to get discovered by users on the social network; amid the perpetual evolution of algorithm updates & changing content preferences.

Feeling stuck while writing the best bio for Instagram or Instagram bio ideas for business?

We got ya!! Writing those 150 words can create a lot of pressure!

To minimize your struggle, we have compiled an extensive guide on Instagram bio ideas 2023 encompassing how to write a bio for Instagram. There are also some cool Instagram bio tricks & 300+ Instagram bios for copy-and-paste usage!

Drill down, assemble & imply them on your Instagram profile & pump up your business visibility & growth!

What Is An Instagram Bio?

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An Instagram bio denotes the 150 characters description beneath your Instagram username available on your profile page. It is the section where you can share specific details about yourself or your brand to aid your followers in understanding who you are & what you do.

The bio contains a brief description of the brand or self-melding with contact information, emojis, and hashtags based on the choice of the profile user.

Your Instagram bio is an essential highlight of your profile to introduce yourself or your brand to the visitor. A well-crafted Instagram bio enhances the quality of a profile that will guide the audience to know about your interests and work. Capitalizing on your IG bio can extend your profile reach, and it helps to gain new followers.

What Is An Instagram Bio?

Followers scan your Insta bio to decide whether to follow your account or not & an impressive bio derives the underlying value of your brand, guiding the prospects to become a part of your brand's Instagram community.

Hence, assessing & deploying some creative Instagram bio ideas is crucial for you to stay visible among the crowd. Your bio on Instagram should adhere to the personality of you or your brand & should aid your audience to show the worth of following it.

For instance, Marie Forleo has a strong bio. In fact, her bio is one of the best Instagram bio ideas you should ponder upon. The first line of her Insta bio describes who she is, an entrepreneur.

What Is An Instagram Bio?

Image Source: Marie Forleo Instagram

The second & third lines of her bio are great Instagram bio ideas to implement social proof to enhance credibility. The second line describes her as a 'New York Bestseller'; it is incorporated with hashtags & emojis & also mentions her position as CEO.

Suggested Read: 300+ Best Hashtags For Instagram In 2023

The third line denotes her credibility as an expert in her industry. The line says, "Named by Oprah, "Thought leader for the next generation." The fourth line depicts her work as the host of MarieTV & TheMarieForleoPodcast. It is followed by the contact information & a bio link.

Marie Forleo's profile has a good bio for Instagram to get inspiration, as within that 150 words, her entire personality is described. Implementation of the emojis makes the Insta bio more attention-grabbing. If you are searching for the best Instagram bio with emojis, this is an account you should look out for.

Besides, you can implement her bio formula if you are looking for Instagram bio ideas for girls. You should ponder the other profiles like Elise Darma & Mari Smith; both of the profiles are worth taking inspiration for bio ideas for Instagram.

Suggested Read: 30 Social Media Experts To Follow On Instagram In 2023

Best Instagram Bio Ideas: 5 Steps To Write Killer Bio

Writing an Instagram bio is totally dependent upon how you want to portray your Instagram profile in front of your visitors or followers. You can write an inspirational quote for your Insta bio, add things to put in your Insta bio to spice it up, or create a bio with emojis; the choice is yours. We have prepared five steps to write an impressive bio for Instagram based on popular trends. Let's roll out:

1. Assess Your Product/Services

Before writing an Instagram bio for your business:

  • Assess the product & services the business delivers.
  • Think about the USP & ponder upon your business goal.
  • When you want to set up an Instagram profile for yourself, think about the value of the services you offer.
  • Write down a couple of words that can decipher the core idea of your services or your business offering. It helps to figure out the correct phrases that have relevance to your products & services & when you have a list, you can easily craft a blueprint for your bio.

It is particularly beneficial for brands with multiple product lines & multiple Instagram accounts.

You can check out the different Instagram accounts of NIKE, a multinational sports shoe brand, as an example of Instagram bio ideas for business. On the Nike profile, they have directly mentioned what the Instagram profile is all about, & the brand has used 'Spotlighting athlete and ? stories' in the first line, followed by hashtags & topics such as #BlackLivesMatter and #StopAsianHate.

Nike Instagram

Image Source: Nike Instagram

An Insta bio link is added in the third line. It is an example of the best Instagram bio ideas where the brand has effective delivery of their thoughts & why they stand out, what is their service USP & brand values!! They have other Instagram profiles for segmented audiences & different products such as Nike Sportswear, Nike Running Club, Nike Football, Nike Women, etc.

Nike Women Instagram

Image Source: Nike Women Instagram

2. Include A Self-Description

Best Instagram bio ideas are those that have a self-description. When you write a bio for yourself, you need to ponder upon your job title or position in your company, social proof, and your hobbies to make it engaging & to grab your visitors' attention.

Adding the facts that make you stand out among the competitors is a great way to generate trust among your Instagram profile visitors.

Matt Navarra's bio is a good Instagram bio idea for how to write a self-description. He has clearly written about who he is & what he offers in the very first line. Besides, in the bio, social proofs are creatively implemented, which directly creates an impression of Matt as a thought leader in his industry.

Matt Navarra Instagram

Image Source: Matt Navarra Instagram

Profile links to his credentials are added, which makes his offering more credible!! Indeed an account to take inspiration for Instagram bio ideas.

Huda Beauty is another example of a good bio for Instagram inspiration. What is striking in this profile is that along with the self-description, there is the line: "Products are tested on Huda, NOT animals ?" which is an excellent way to deliver the message that the brand value does not support animal cruelty!! Intriguing, engaging & empathetic!! Ain't it?

Best Instagram Bio Ideas

Image Source: HUDA KATTAN Instagram

3. Display Your Interest

The best bio for Instagram is all about creating a good first impression that can connect with your audience. Wondering how you can do that? All you need to do is to share your interest.

Particularly when Instagram influences share their interest, the audience can resonate with the same & which helps strengthen the connection. In terms of brands, when you share a brand's interest, it humanizes the business by keeping the brand's values at the forefront; it rates a clear impression of the brands in the target market.

One of the best Instagram bio ideas for Instagram influencers is the profile of Kurt Tocci, a core member of Smile Quad. His Insta bio shares a sublime hint of who he is & what his Instagram is all about. He has shared on his profile "#Actor || #creator || #CatDad” .

Kurt Instagram

Image Source: Kurt|SMILE SQUAD Instagram

When you notice that creator & CatDad, you get intrigued & upon scrolling through Kurt's Instagram profile, you'll notice the story highlight cover with his cat and a couple of photos with his cat & other Instagram content. His profile is full of happy moments, his shooting journey, video, and, yes, lots of cat memes!! Engaging, ain't it!! You, as an Instagram influencer, can copy Instagram bio ideas from his profile!! That'll be our little secret!

4. Share Contact Information

Are you an owner of a business, run a fan page, or are you a management service provider? If yes, your Insta bio should consist of your contact information. The same applies to public figures as well. You can use your business email address or can direct people to DM you for any queries.

Faze Management, a creative artist & model management company in India, encompasses their email address in their bio for smooth communication. The idea of using social networks is to be social to enrich connections. So ensure to make out contact information accessible to transform prospects into customers. After all, communication is the key & sharing contact information is one of the tips you should adhere to scale your business.

Faze management IG

Image Source: Faze Management Instagram

The last & final step to writing an impressive Instagram bio is to add CTAs. Call to action guide your audience to take the action you want them to take. It is a significant step of Instagram marketing as well since CTAs help to pump up the conversion funnel. Whether you are a blogger, influencer, or brand, adding CTA to your bio is necessary.

Instagram allows you to add one clickable link. Utilize this to set CTAs such as "Check out my last youtube video/latest blog post," "Sign up for the course, shop the newest fashion products," etc.

Average First Response Time

Image Source: Nas Academy Instagram

Nas Academy's bio has a CTA melding with an emoji: "⬇️ Click to learn more!"

These kinds of Instagram bio ideas with emojis help you to gain extra attention & the probability of the visitors clicking on the link is high! Note down & imply!!

Suggested Read: The Best Time To Post On Instagram

300+ Instagram Bio Ideas

Congratulations!! You know all the know-how to create an engaging Instagram bio. Now let's roll down to diverse Instagram bio ideas based on different relevant topics!! Good bios for Instagram are all about showcasing your unique identity and inviting others to be a part of your world.

Scroll down the list to get the best bio ideas for Instagram, such as short bio for Instagram or Insta bio for boys, Instagram bio ideas for girls, bio ideas for business or short aesthetics Instagram bio ideas copy and paste. You just name it & we have it all on the list. Let's check out:

Evergreen Instagram Bio Ideas

Following are some best ideas for all-time Instagram bios. You can use these Instagram bio ideas at any time of the year. Right from the best Instagram bio to a great bio for Instagram, Insta bio for boys, or an Instagram cool bio, you have it all:

Best Instagram Bios

Looking for some inspiration for things to put in your Instagram bio? Check out these best Instagram bio ideas to make your profile stand out.

  • Professional inquiries only!!
  • Dancer I Creator I MotherofJane
  • Life happens when you scroll through the feed
  • Turn your dreams into reality!
  • We aspire to inspire
  • Come to us for quality
  • Stepping into the hard-earned spotlight!
  • I think, I pause, I write, and I post!
  • Committed II Coordinated II Connected
  • Turning your dreams into plans!
  • …………… best selling author
  • We Inspire You To Thrive
  • Spreading Joy And Happiness
  • Coffee Obsessed II Work-Life Balance
  • Brick By Brick Design
  • We Build Your Impossibilities
  • Say Hungry, Learn Early!
  • Practices Made Us Perfect
  • We Do Research Before We Deliver

Instagram Cool Bios

A cool bio for Instagram helps to create a profile that's fun, creative, and a reflection of your unique identity.

If you are looking to jazz up your Instagram profile and stand out, crafting an Instagram cool bio is a great place to start. An Instagram cool bio is all you need to make a memorable first impression, so it's important to get it right. Here are some bio ideas to help you create a cool Instagram bio that represents you and your brand.

  • My content will make you cry!! Tears of joy!!
  • Everything is watched & measured! We believe in metrics!
  • Hiring! Looking for people who aspire to be the change
  • Suggest what I should put here?
  • Leaving my 'Insta Live'!
  • Looking at the social through colored & customized widgets!! Glasses are outdated!
  • Became a fan of what you have seen? Click on the link to shop!!
  • Before promising you a plan, I articulate the communication!
  • We don't romanticize risk! We calculate it practically
  • You know only that much of what I have chosen to show!
  • Learning by falling over!
  • SaaS is my class!!
  • Not B2B to B2B or B2B To B2C, but we connect people to people
  • Brewing your social skills! Helping to craft the art of digital
  • I travel & explore! Vlogging is my passion
  • Because you deserve food!
  • We deliver fast than you call.
  • Unhappy customers are a good source of learning!
  • When on a road trip, money is the gasoline
  • The antidote to your pride is the thinking that someone can do it better than you!

Great Instagram Bios

Your Instagram bio is the perfect place to show off your creativity and let your followers know what makes you unique. Try these creative Instagram bio ideas that are great to make your profile truly one-of-a-kind.

  • Leading from the front with creativity & innovation
  • Craving for food? Order & get it delivered to your doorstep
  • Choose the best for your success
  • We can fix what your husband can't!
  • It's memorable; it sticks with you!
  • New era, New idea! One at a time!
  • Celebrating People & Tea
  • Technology worth investing
  • Powered by values & quality
  • Status Update: Currently Sleepy
  • Waste Zero! It's that simple
  • Best experience melding with quality
  • Generate a positive work culture! Observe your business thriving
  • Cooking works for you
  • Making each minute meaningful
  • Creating better opportunities for you
  • Rejuvenating your community
  • Mondays are now pleasant for us! We organize!
  • Good & Hygienic Food
  • I check commitment before dreaming forward

Instagram Bio Ideas For Business

Instagram business bios are the first thing potential customers will see, so make it count! Use these Instagram bio ideas for business to showcase your brand, connect with your audience, and stand out from the competition.

  • Flat 50% Off!!
  • Your social media marketing Toolbox
  • Download the free Guide
  • Comfort in all ways. Check out our bestsellers.
  • We build brands! Contact us at: name
  • Activating Social Listening
  • Bringing your business goals closer to you
  • Plan, Strategize & Go Viral
  • Creating better results, making the momentum
  • Your solution to ads & commercials
  • We offer digits that define growth
  • Driving profits through content
  • We build not only drive leads but also build relations
  • Find your true space, and do the things that matter
  • Adventure begins with us! Click on the link below to know more
  • Imprinting Ideas In Social
  • We edge out your competition
  • Digital marketing redefined

Sugar Cosmetics

Image Source: SUGAR Cosmetics Instagram

Are you searching for Instagram bio ideas for girls, or are you trying to assemble the words to create an Instagram bio for boys? We have compiled a list of good bio for Instagram that can match your requirement for the Instagram bio ideas you are seeking.

Our good bio ideas are designed to help you craft a profile that showcases your unique personality and brand. We've got good bio ideas to help you highlight your niche and attract like-minded followers.

From the cute Instagram bio for girls to attitude Instagram bio for boys, Instagram bio ideas for influences to the fitness bio, you can find it all in the list. Without any further ado, drill down the list and choose a good bio for Instagram for your profile to copy and paste! Thank us later!

Cute Instagram Bios For Girls

Your Instagram bio is the perfect place to show off your charming side. Crafting cute Instagram bios is all about finding the perfect balance between being informative and being adorable. Cute Insta bios helps you to express yourself in a way that's charming and captivating. Use these cute Instagram bio ideas to create a profile that's full of personality and showcases your unique identity.

  • Life may be complicated, but beautiful
  • Be kind & compassionate. Everyone is on their own journey
  • Our team, our pride
  • Streamlining teamwork, building a base
  • Starting each day with positivity
  • My followers are my family
  • Spreading sprinkles of joy everywhere
  • Everyone has their own magic; let it be visible
  • We are different but the same
  • Being kind is the new cool

Tylor Swift Instagram

Image Source: Taylor Swift Instagram

Cute Short Bios For Instagram

Cute short bios for Instagram include using puns, funny quotes, and playful language to create a lighthearted and fun tone. With these bio ideas, you can create cute and charming Insta bios that capture your unique personality and attracts new followers to your profile.

  • Brave & Kind
  • Gratitude to life
  • Love & peace
  • Shine bright
  • Happiness & you
  • Committed to dreams
  • Relieve & Rejuvenate
  • Meet & Greet

Simple Instagram Bio Ideas For Girls

When it comes to crafting bios for Instagram, sometimes less is more. Simple IG bios for girls include keeping your bio short and sweet and focusing on a few key details that highlight who you are and what you are about. Here are some simple and straightforward bio ideas for Instagram that can be just as effective as a lengthy one

  • Latte a day keeps the stress away
  • Be quick to listen
  • Intelligence is beauty
  • Be patient & persistent
  • Begin with possibilities
  • Eat better, feel better
  • Impossible is sometimes an opinion
  • Use your potential to make beautiful things
  • Put your imagination to creativity
  • Unified Solution

Instagram Bio Inspiration

Instagram bio inspiration can come from many sources, including your personal interests, brand identity, and creative vision. Here are the best IG bio ideas that will make a lasting impression on your followers.

  • Create the business you dreamt of
  • Together we can
  • Let the hustle begin!
  • Organize & automate the workflow! Success will be yours
  • Be the protagonist of your life
  • Strategy on the one hand & the determination to be successful on the other
  • Perfection is a myth; progress & improvement is the reality
  • Every struggle is a step forward
  • Don't let your fear decide the fate of your brand
  • Sell the solution, not the product you have!

Good Instagram Bios

Image Source: Sandeep Maheshwari Instagram

Bio Ideas For Instagram Baddie

Being a baddie is all about being confident, fearless, and unapologetically yourself. Insta bios for baddies can help you create a profile that's authentically yours and attract followers who appreciate your vibe. Use these bio ideas for the Instagram baddie to showcase your attitude, style, and personality on Instagram and build a loyal following.

  • You went behind my back; that's your place
  • Either take the risk or lose the opportunity
  • Beard and big biceps
  • Oh darling, go and get a personality
  • It's not my attitude; it's my personality that you can't handle
  • If I were you, I would love me
  • You can't break a lady who has danced in storms and walked through fire
  • Even if you had a manual, you still can't handle me
  • In a world of the ordinary, I am extraordinary
  • Too glam to give a damn

Swag Bio For Instagram

A swag bio for Instagram bio helps you to embrace your individuality and showcase your confidence. Use these Instagram bio examples to attract a following that shares your passions and values. These creative Instagram bios are not just a few words or phrases but rather a reflection of your unique style, interests, and values.

  • Why stare at the stars when you can look at the superstar?
  • I use Instagram to stalk, so don't stalk a stalker
  • I am like a butterfly, beautiful to watch and hard to catch.
  • God is super creative; just look at me
  • I am not special, just a limited edition
  • I am not perfect, but I am unique
  • People call me 'Mike,' but you can call me tonight
  • Be bold or Italic, but never regular
  • I will kill you with laughter
  • It's not my attitude; it's my way

Attitude Bio For Instagram

An attitude bio for Instagram is a chance to make a statement and show the world who you are. Try these attitude Instagram bio examples to create a profile that inspires and engages your audience. These creative Instagram bios will showcase your personality while also providing a glimpse into your life or brand.

  • Hate me or love me; either way, I am going to shine
  • When others throw stones at you, collect them and build a castle
  • I don't dream of success; I work for it
  • I am my biggest competition, not looking to pull others down. Pushing my own limits
  • I don't care who likes me and who doesn't
  • Don't follow me; I am difficult
  • Dear parents, one day, I will make you feel proud
  • Treat me well, and I'll double the favor
  • I know I'm right. No explanation needed
  • Apologies if you can't reach my level of thinking

Instagram Bio Ideas For Influencers

As an Instagram influencer, your Instagram bio has a more important role to play in gaining more followers. Refrain from the thought that visitors to your page will only focus on your content!

Instagram profile quotes can add a touch of inspiration and motivation to your profile.

Your profile visitors perceive you after scanning your bio. Hence to gain your followers' trust, you need to put more effort into creating the best bio for Instagram that can catch your visitors' concentration. An Instagram profile quote can be a powerful way to communicate your brand values and mission.

Let's scroll through the list of Instagram bio ideas to get followers; also, check out the fitness bio for Instagram & Insta bio quotes to create a killer Instagram bio:

Instagram Bio Ideas To Get Followers

Instagram bio ideas to get followers are creative and catchy descriptions that help users attract more followers to their Instagram profiles. Well-crafted good Instagram bios can help you achieve that exactly. Use these unique Instagram bio ideas to get followers to promote your business, personal brand, or creative project and showcase your brand and vision to potential customers.

  • Rearranging my truths, rewriting my soul
  • The best you can expect from me is unconditional like
  • A good character. A good heart. Loyalty. Morals. Dignity
  • You can't understand me with your logic; try with your soul
  • Welcome to my Instagram profile, hope you have a good time
  • There is room for one more follower; I am expecting you
  • Follow me and give me a reason to follow back
  • Following me is one of the right things that you can do today
  • Hit the button, and we all start as strangers
  • I am on a journey of life. Wanna join?

Kat Kristian IG

Image Source: Kat Kristian Instagram

Fitness Bio For Instagram

Here are the best fitness Instagram bios for athletes that highlight the dedication, hard work, and passion that they put into their sport. The key to creating unique Instagram bios for fitness is to keep them short and memorable while also expressing the athlete's unique personality and values.

  • Fitness freak
  • Fitness journey
  • Fitness lover
  • Second home gym
  • Healthy life
  • High on protein
  • Fitness enthusiast
  • In a relationship with fitness

Luke Training

Image Source: Luke Worthington Instagram

Instagram Bio Quotes For Boys

Instagram bios for boys can be used to promote a personal brand, showcase your creativity, or simply entertain your followers. These Instagram bios for boys are a great way to express themselves, share their experiences, and connect with like-minded people.

  • One can't become the greatest without first being the wickedest
  • In a world of sorrow, be a sword
  • It's not going to be easy, but I always try to do what is correct
  • I turned my can't into can and dreams into goals
  • It's my turn to be under the spotlight; I've earned it
  • Creating my own sunshine
  • To be matchless, you must be different
  • Don't believe in someday; believe in TODAY
  • Don't stop until you are proud of yourself
  • To be yourself, you don't need anyone's permission

If you want to make your Instagram profile show off your sense of humor, then funny Insta bios are the way to go! Funny bios for Instagram are witty, clever, and entertaining descriptions that showcase your witty side and make people laugh. A funny bio for Instagram is all you need to add a touch of personality and humor to your brand image and make it more relatable and engaging for your audience. Explore the top funny bios for Instagram that are short, punchy, and memorable and will leave your followers wanting more.

  • Writes never retire; they withdrew
  • Get stuck in the office; talk to the door! Communication is the key
  • Lettuce do our best!
  • Sarcasm is art; use it accordingly
  • The older I get, the earlier it gets late
  • Where there's a will, there's a relative
  • A clean house?? There's no WiFi.
  • A good communicator is someone who can tell you to go to hell in such a way that you'll look forward to the trip
  • You should leave the art of sarcasm to the professionals. It's not an amateur thing.
  • The fact is you're the result of four billion years of evolution. It'll be great if you try to act like it.
  • Your plan is as interesting as watching paint dry
  • Ensure to do a customer satisfaction survey; before that, make sure that you can tie your shoelaces
  • I've initiated telling all about the benefits of eating dried grapes. It's all about 'raisin' awareness
  • Work stress damages the brain. You're safe
  • I'm returning your nose! Found it on my work
  • My business has disappointments & you've just been added to the list.
  • Fishes are the easiest to weigh. Because they come with their own scales. Your business needs analytics for it!
  • Follow my Instagram account, and give your fingers rest from scrolling!
  • I'd agree with what's the point of both being wrong.
  • An angry consumer has the charm of a cobra in a bad mood.
View this post on Instagram A post shared by Funny Bios (@funny_bios_)

Instagram bio ideas with emojis provide creative and fun descriptions for your profile that showcase your personality and interests. Good Insta bios can include a combination of emojis, words, and phrases that describe your hobbies, favorite things, personality, or brand.

  • ?Check out my latest vlog?
  • Click Here To Shop?
  • Traveler ✈️ll Orophile ⛰️ll Obsessed with coffee☕
  • Personal Trainer? ll Dancer????
  • Entrepreneur ll Motivational Speaker
  • Digital Markerter?️ ll Social Media Influencer✔️ II Author✍?
  • A percentage of our profit goes to cancer survivor's charity?️?️
  • Business Coach ?‍?
  • Download The Ebook Here??
  • Get 25% OFF. Get The Coupon Code Here⬇️

Are you extremely busy with your work & there's little time to work on your bio? We have got a solution for you. Exploring various Instagram bio ideas, we have encased a list of the best Instagram bio ideas that you can simply copy and paste into your account's bio section. We can keep a secret! You know that, right? Let's have a look at the list of Instagram bio ideas to copy and paste:

  • Focusing on the good in the world
  • Everyone is on their own journey, be kind!
  • Let's create healthy work-culture
  • Work-life balance matters
  • We care for your cure
  • Exploring, Assessing & Managing
  • Click on the link to know more
  • Let's be the leader you always wanted to become
  • Live, Love, Love, Eat & Travel
  • Discovering the newness
  • Looking through the perspective
  • We focus on productivity
  • Images can capture moments
  • Life may not be perfect, but images can be!
  • Determined to rise
  • Managing compassionately
  • Humane, Compassionate & Being the voice
  • We deliver truth
  • 24X7 around you
  • We help you in Growth Marketing!

Best Instagram Bio With Emoji To Copy And Paste

Emojis can add a pop of color and visual interest to your bio, making it more engaging and memorable for your followers. Let's scroll through the list of best Instagram bios with emojis to copy and paste:

  • Please find the best stories in my passport✈️?️
  • Adventure ??️ & Scenic Route!!
  • Feeling pages of life with travel stories✈️
  • Want to know me? Find me in the mountains!!⛰️⛰️
  • Flying & helping others to fly?
  • Human uplifting human???
  • Creating a route?
  • The artist in me??
  • Tarot reader & healer?
  • Motivational spearekr??
  • Crafting aesthetic surroundings???
  • Life is short, hence making each selfie count??
  • Filters & reality?
  • Generating Trust & Building Credibility??
  • Working on self-care?‍♀️
  • Focusing on healthier habits???
  • Do something today that your future self thank you for?
  • Autumn? & Latte☕
  • Coffee☕☕ & Conversations✍
  • Rain⛈️⛈️, words & narratives!!

The best bios on Instagram are the ones that are creative, concise, and engaging.

To write aesthetic bios for Instagram, you should focus on writing positive words. Follow it by writing about your profession & business details. Ensure to use of different types of emojis to make the design aesthetic. You also can leverage different Instagram fonts through the Instagram font generator. Following are the top short aesthetic Instagram bios for you to copy, paste and use. We are good at solving problems! You know that, right!! Let's check out the list:

  • Don't be afraid to shine
  • Rather than chase, focus on improvisation! The winner will be you
  • Make each business flip count! SMM tools can help!
  • Measure your success story not by the years but by the depth of your service
  • Wishing is essential, just like planning
  • Visualization is better than they hear about it a thousand times
  • Born at an exceptionally young age
  • I'm sweet, just like the honey in the beehive
  • Helping your team to build the healthier habit
  • Asses & analyze before execution
  • Be your own kind of beautiful
  • Strength benign with you
  • Build perseverance, and success will follow
  • Consistency is the key to visibility
  • Establish communication, engage & impress
  • Own who you are! Love the skin you're in
  • You are never old to become younger. It's all in mind
  • Breath, pause & plan again
  • Never afraid to restore your approach
  • Observe your surroundings, and work from the gap!

Aesthetic Instagram Bio Best Practices

The best aesthetic Insta bio ideas encourage new prospects on the Instagram profile to stick around & become a follower. To compel the Instagram user to become your follower, while writing a bio, adhere to the best practices. Consider the following points to write aesthetic bios for yourself or your business:

  • What is your brand's aim & objective? Stick to the point the brand promises to deliver.
  • What is your brand's personality? Whether it is funny or serious, or humorous. Consider it to set the brand tone.
  • What is your brand's USP? Check out the unique skills you or your brands have.
  • What is your business location setup? National or multinational.
  • What actions you like your users to take after visiting your Instagram profiles?

Tip: To write a good bio for Instagram, add a coherent CTA to give your prospects a clear direction. Assess your brand's goal & set the CTA accordingly.

Pink Sparrow

Image Source: Anneke Reels Coach Instagram

Implementing Insta bio links is also a best practice. Add a link on your Instagram bio to direct people to the page where they can buy products. Furthermore, you can set up links based on where you want your visitors to divert.

If you want your visitor to transform into followers, set a CTA asking them to follow your feed, or for your Instagram hashtag strategy, request your followers to share their images with branded hashtags. Plan your CTA based on what you want to achieve through your Instagram profile.

Top Tips To Create The Best Bio For Instagram 2023

Instagram bio is about creativity & to create the best bio for Instagram, you have to implement unique ideas and tactics. We have chosen the top four most popular tips for Instagram bio ideas:

1. Design Insta Bio Fonts

While creating the design for your Instagram, fonts play a significant role in catching the attention of your profile visitors. Using several tools, such as LingoJam, FontsForInstagram, etc., you can smoothly copy and paste Instagram bio fonts for your profile.

Step 1: Open the Instagram font generator & type the words of your choice. Step 2: Scroll through to find out the font. Step 3: Copy and paste Insta bio fonts to your profile.

2. Bio Space Generators

There are various free tools, such as Instapace or Apps4Life, which can aid you in adding line breaks for your Instagram bio. These Instagram space generators also help in adding space to Instagram captions.

Though these apps can help you save time while having Instagram bio space, you can add space within the Instagram app itself. But when you have to create an Instagram bio for multiple profiles, the Instagram space generators can save the hustle & can streamline the entire workflow.

Suggested Read: 350 Best Instagram Captions For 2023

3. Add Bio Links

Instagram allows only one link to add to your bio & you already know how to add a link to your Instagram bio. But the issue often faced by influences or brands & businesses is when you want to add multiple links in bio. But the good news is we have a solution!!

There's a website for Insta Linktree that can help you in the process. You have to log into Instagram and sign up for the free plan to get the link of your choice. Upon completing the process, the Instagram bio link of your profile directs your visitors to a page with multiple links.

4. Leverage Bio Symbols

For Instagram bio symbols, you can leverage the websites such as Better Marketing or CoolSymbol, as these websites aid the process of bio symbols copy & paste.

On these types of websites, you can find cool symbols, aesthetic symbols for Instagram, and symbol text art such as stars, arrows, currency, brackets, zodiac signs, and more. Copy the Instagram bio symbols of your choice & paste them on your bio! Ta-da- you are done!!

Suggested Read: How To See Post Insights On Instagram

Choosing an Instagram bio template is a crucial process for both brands and influencers. It is the first info that will hit the eyes of your audience and influence them with a reason to engage with your brand and personality. So we have compiled some examples of the best IG bio templates that you can consider to showcase the value proposition message that will help to build a community.

Instagram Bio Template 1

  • Start with the Brand/Company name
  • Mention the business category
  • Write a subtle & crisp description
  • Provide your website link

Instagram Bio Template

Instagram Bio Template 2

  • Promote the latest campaigns
  • Add hashtags
  • Place a link in bio

Instagram Bio Template

Instagram Bio Template 3

  • Official brand name
  • Mention your other accounts
  • Add CTA for new products/service

Instagram Bio Template

Instagram Bio Template 4

  • The brand name
  • Add relevant hashtags
  • Write impactful quotes
  • Add website link
  • Best IG bio templates for influencers

Instagram Bio Template

Instagram Bio Template 5

  • Add your public name
  • Describe your work & passion
  • Add your site link

Instagram Bio Template

Instagram Bio Template 6

  • Add your profession
  • Promote your work
  • Add a personal link in bio

Instagram Bio Template

Instagram Bio Template 7

  • Profile name
  • Describe your personality
  • Add your other social profiles
  • Add relevant links

Instagram Bio Template

Instagram Bio Template 8

  • Add your first name and surname
  • Mention your work and social presence

Instagram Bio Template

Insta bio generator refers to an intelligent Instagram tool. It provides you with thousands of customized Instagram bio ideas. An Instagram bio generator generates bios from your information, such as name, nickname, hobbies, what you do, etc. You can create a killer bio or gain Instagram bio ideas with emojis with the help of an Instagram bio generator.

How To Use Instagram Bio Generator Tool?

Want to know how to use an Instagram bio generator? You can start with your hobbies. Stating hobbies in the bio is a cool ongoing trend.

To use an Instagram bio generator tool in 2023 like CationLand , you can click on the green button & the Instagram bio ideas will be generated inside the yellow box. You can simply copy and paste the Instagram bio ideas into your bio section.

Apart from Caption Land, you also can check out other bio generator online tools such as Tucktools or Sassy Captions , etc. All of the bio generator online tools can create all types of Instagram bios.

These Instagram bio generator tools are handy for creating an aesthetics bio, cool bio for Insta, funny bio, or professional bio. Besides, you can also leverage creating savage, epic, self-love Insta bio ideas to grow your Instagram followers.

Frequently asked questions for Instagram bio ideas:

How To Add Location On Instagram Bio

Consider following the step to add a location on the Instagram bio of your business account.

Step 1: Open The Instagram app & tap on the profile icon. Step 2: Select "Edit Profile" under the bio section. Step 3: Choose "Contact Options" under the "Public Business Information" section.

Instagram Bio Ideas: FAQs

Step 4: Tap on the "Business Address" to add a location. Fill in all required details & choose "Done."

Instagram Bio Ideas: FAQs

Step 5: To complete the process choose "Save." Now, after you exit the profile menu, your location will be visible to all Instagram users.

How To Add Link To Instagram Bio

If you are wondering how to add a YouTube link or any other link to your Instagram bio, consider following the steps:

Step 1: Log in to your Instagram profile & tap on "Edit Profile." Step 2: In the Website section, put the URL of your choice to add the link to your bio. Step 3: Once you have completed the process, tap on "Done."

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Statusbrew Engage allows users to manage comments from one unified inbox & helps you to build a loyal consumer base by quickly replying to the ad comments, post comments & mentions. With Statusbrew's advanced comment management solutions, manage negative comments by hiding, deleting, or marking comments as spam.

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Fitness Bio For

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Rajashree Goswami

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.

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"New Namjoon era is coming": Fans excitedly anticipate new announcements as RM of BTS changes his Instagram profile picture and bio

Posted: November 16, 2023 | Last updated: November 16, 2023

On November 16, 2023, RM of BTS changed the profile picture and bio of his personal Instagram account. His previous profile picture was a cute animated figure, and the bio previously read 'rage and grace,' which he had reportedly used post the Bad Religion song controversy. His Instagram ID is - @rkive.

ARMYs are well aware that when an artist makes major changes to their official social media, like changing their profile picture, username or deleting their content, it usually means they are planning on announcing something big and important.

RM of BTS changed his Instagram profile to a blurry blue image of him sporting a suit and his trademark buzzcut hair, which he has been sporting for a long time. The new bio reads "2024," which possibly means he will release his new album/song or collab track next year.

ARMYs are excited about the possibility of an official announcement from RM. "New Namjoon era is coming," fans wrote in response to him changing his Instagram profile picture and bio. Notably, Namjoon is Bangtan's leader's real name.

Fans celebrate the possibility of RM of BTS releasing RM4 in 2024

RM of BTS has been teasing the possibility of releasing new music for a long time by sharing snippets with other musicians and artists, teasing the possibility of new music releases. Additionally, the Still Life singer has been sharing updates with ARMYs regarding his current activities via his Weverse live streams for quite some time now.

RM of BTS shared that he has been working extensively and burning the midnight oil as he doesn't have much time. The Closer singer shared that his new project will be five times bigger and better than his previous album, Indigo , released in December 2022.

In October, he debuted new ash-blonde buzzcut hair as he flew to London for a personal schedule. ARMYs pointed out that the new haircut reminds them of the flowers - dandelions , and fans immediately linked the new hair to the unreleased 'Dandelions' track he debuted at SUGA's D-DAY concert in Seoul in April this year.

Fans believe he went to London to reportedly film for the music video of the new song, allegedly titled 'Dandelions.' On his November 14 Weverse live broadcast, RM confirmed that he intends to announce his new project to fans soon. The project has been tentatively titled RM4 .

When a fan commented that they could not wait for his new song, RM shared:

"Thank you! It's gonna be FIRE!! So much better than before."

ARMYs took to X (formerly Twitter) to react to the possibility of RM of BTS announcing a new song, a collaboration with a Korean or Western artist, or a new album altogether. Notably, the most common and powerful reaction doing the rounds online was, " RM is coming ."

ARMYs are guessing that RM of BTS will have already enlisted in the military by the time he releases his new album or creation. This guess stems from the fact that he is the fourth oldest member of BTS after Jin, SUGA, and J-hope, who have already enlisted in the military.

Notably, RM of BTS was the first BTS member to make his solo debut with his first-ever mixtape, RM, in 2015, followed by his second mixtape, Mono, in 2018, and finally, his first-ever album, Indigo, in 2022. Hence, fans are terming his new album or creation as RM4 .

RM of BTS made an unexpected appearance at Balming Tiger's concert

On November 16, Bangtan's leader also shared a video of him making an unexpected appearance at Balming Tiger's concert. The Wild Flower singer did not appear in person but was featured in a new and unseen video of their song Sexy Nukim that featured the BTS' frontman.

For those unversed, the Mono singer featured in indie Korean band Balming Tiger's hip song, Sexy Nukim , originally released on September 1, 2022. Since then, the rapper has maintained close friendships with the members.

On November 12, Balming Tiger performed at the 'Camp Flog Gnaw Carnival,' where they released a never-seen-before VCR of Sexy Nukim. ARMYs love the new VCR and are demanding its HD version to see RM of BTS in better quality.

BIG HIT MUSIC will unveil more information regarding the future releases by RM of BTS and his impending military enlistment.

"New Namjoon era is coming": Fans excitedly anticipate new announcements as RM of BTS changes his Instagram profile picture and bio 

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Is BTS' RM planning solo release for 2024? Instagram profile picture and bio update spark speculations

BTS' RM recently updated his Instagram profile picture and bio, sparking curiosity among fans about a potential upcoming project or announcement.

RM (Image Credits- BIGHIT MUSIC)

Key Highlight

  • BTS’ RM has recently changed his profile picture and bio
  • Many fans speculate his change his hinting to his new album

BTS' RM recently updated both his Instagram profile and bio, fueling speculation among fans about potential hints related to his upcoming album, future collaborations, or other projects in the works for the rapper. The singer had previously hinted fans multiple times about his upcoming album which has led many fans to believe this change might be related to that.

BTS’ RM changes Instagram profile and bio

Previously, BTS '  RM sported an all-black profile picture on Instagram. However, he has now switched it to an image of himself looking downward, dressed in a brown suit and tie, and featuring a buzz cut against a blue background. The picture carries a resemblance to peering through a keyhole with a neon cyber aesthetic.

RM's Instagram bio has undergone a change from "rage and grace" to "2024," hinting at a potential upcoming project that the rapper may unveil to his dedicated fanbase, ARMYs , in 2024. Fans speculate that this modification could be tied to his second solo album, following Indigo .

The second album mentions were made by the rapper saying he is working on it in various live sessions. Many believe this alteration offers a sneak peek into the concept of this forthcoming album which the rapper might be planning to release before his mandatory military enlistment. 

BTS’ RM recent activities

BTS leader RM recently engaged with fans in a live session, discussing various topics, including fellow members Jimin, V, and Jungkook. During the session on Weverse, RM expressed his desire to visit India, stating, "Yeah, I want to visit India too someday. Why not?" When asked about a country where he would like to feel relaxed, he mentioned Switzerland or Iceland. Additionally, he teased the possibility of doing another installment of Bon Voyage, (BTS’ travel show) expressing enthusiasm for the idea.

Regarding his current projects, RM hinted at upcoming surprises, stating, "You will get to know real soon. Surprises are always really good." This led many fans to think the recent updates on his social media might be related to that. The discussion also touched on the topic of military service, sharing that he will get his driver's license as soon as he completes his mandatory military service.

Furthermore, he shared details about scars on his face, sharing that he got one when he was a kid and the other one while filming for which he had to get five stitches. The next album whenever RM releases will mark his second solo album after Indigo. The singer had also released two mixtapes earlier titled RM in 2015 and Mono in 2018.

Stay updated with the latest Hallyu news on: Instagram , YouTube , Twitter , Facebook and Snapchat

ALSO READ:   'BTS is my everything': RM dishes about what the K-pop global superstar group BTS means to him

Pratyusha Dash

Pratyusha Dash is an English Literature Graduate from Vivekananda Institute of Professional Studies with a deep passion for Korean

Pratyusha Dash is an English Literature Graduate from Vivekananda Institute of Professional Studies with a deep passion for Korean culture and Hallyu. Over the past five years, she has immersed herself in the world of Korean entertainment, constantly exploring its vibrant facets. Alongside her fascination with all things Korean, Pratyusha specializes in writing within the Lifestyle niche. With four years of professional writing experience under her belt, she finds joy in every moment spent crafting engaging content. Beyond her literary pursuits, Pratyusha finds solace in the pages of novels and the captivating narratives of films.

BTS Permission to Dance On Stage In the US announces release: Know contents, drop date, where to watch, more


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The War in Gaza Is Also Unfolding on Instagram

Trapped in the enclave, Palestinians on the social media platform are documenting and sharing their harrowing experiences of life under Israeli airstrikes and a ground invasion.

  • Share full article

what is bio at instagram

By Yousur Al-Hlou

Videos by Nikolay Nikolov

Reporting from Cairo

The war in Gaza is unfolding on your cellphone.

It’s being captured and narrated by Palestinians, trapped in the besieged enclave with cellphones, a command of English and large Instagram followings.

While Israel and Egypt are preventing most journalists from entering Gaza, these Palestinians are documenting the devastation of Israel’s airstrikes and ground invasion in stories and reels. Their posts are intimate and raw — capturing images that mainstream media might consider too graphic to run.

They live the war they’re covering: surviving bombardments, rationing food and water , and sheltering in hospitals.

They are not neutral observers, and in their impassioned posts, they don’t purport to be. Some even accuse them of being propagandists for Hamas, which runs Gaza.

In response to Hamas-led attacks on Oct. 7, Israel began an intense bombing campaign in Gaza that has killed more than 10,500 people, including over 4,300 children, according to Gaza’s health ministry. U.N. experts have declared that “the Palestinian people are at grave risk of genocide.”

At least 33 Palestinian media workers have been killed inside Gaza, according to the Committee to Protect Journalists.

Yet Palestinians in Gaza keep documenting the brutal war, attracting millions of followers around the world.

Here are three of them.

MOTAZ AZAIZA @ motaz_azaiza

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It was 4 a.m. when Motaz Azaiza fell asleep on Oct. 7.

The 24-year-old had been up late editing a video for a U.N. agency where he worked as a part-time producer, and watching “Friends” reruns.

Two hours later, he awoke to the sound of explosions and ran to his roof to see a barrage of rockets above him . There had been no warning, no exchange of fire that typically signaled a full-blown war. But one had started while he was asleep.

Hamas-led fighters had breached the barriers dividing Gaza from Israel, attacking soldiers and residents of nearby communities. Israeli officials said about 240 people were taken captive and around 1,400 people, mainly civilians but some soldiers, were killed in Israel.

In response, Israel launched a full-scale war against Hamas, trapping Mr. Azaiza and two million others under bombardment in Gaza, a tinderbox after decades of conflict.

Mr. Azaiza, who had already lived through four wars, grabbed his camera, and stepped out into an unraveling world.

Armed Palestinian men whizzed by in an Israeli military Jeep with three captives, two of them in uniform, and paraded them before residents, he said. Mr. Azaiza remembers the fear in one of the captive’s eyes.

He filmed the scene, uploading the video to his 24,000 Instagram followers.

“I didn’t even know what to feel,” he recalled. “We didn’t know that this Jeep was going to bring this disaster on us.”

Mr. Azaiza received a bachelor’s degree in English translation from a Gaza university, and had a passion for travel photography. He honed his craft capturing Gaza’s beauties and horrors .

But war in Gaza transformed him into a war correspondent for the social media age.

Now, he has 13 million Instagram followers.

Mr. Azaiza documents the effect of Israel’s bombardments in a way typical of his generation: raw footage filmed selfie-style, uploaded as stories. His English narration makes his reach global.

“I just post on my stories like everybody else,” he said. “I post videos from my daily life just like celebrities do,” he said.

But his videos are starkly different. On Oct. 9 , Mr. Azaiza filmed himself crying after he survived an explosion.

“It just moved something within me,” he said. “I was traumatized, so I cried for two minutes.”

On Oct. 11 , he said he lost his best friends in a strike on their home. Then, members of his extended family were killed . On Oct. 22 , he stood over the corpses of dead babies. On Oct. 23 , he walked over rubble and declared: “We still alive.”

“In the beginning, I didn’t know what I was doing or what I was covering,” he said. “I just wanted to document it and tell people that we are here. I am here.”

His coverage and fame has had a cost. He’s finding it hard to focus, exhausted by what he’s witnessed, and he’s scared for his safety. He’s witnessed the killing of colleagues, how their homes have crumbled in airstrikes, and said he pulled his friends from the rubble.

“Yesterday, I slept in the house. I had one leg on the bed and one leg on the floor,” Mr. Azaiza said. “I don’t know if I should stay or leave. My mother is distraught.”

On Nov. 4, Mr. Azaiza posted a video stating that he was no longer in Gaza City, and that it would be too risky to return because it was surrounded by Israeli troops .

While he promised to continue documenting the war, he reminded followers of his limitations: “I’m not superman.”

“I feel like my body is going to collapse,” he said to the camera. “I wish I can cover it all, but I’ll try to cover what I can without risking my life.”

HIND KHOUDARY @ hindkhoudary

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When Hind Khoudary left home early in the war to report on the wounded and dead arriving at a Gaza City hospital, she didn’t realize it would be for the last time.

While she was on assignment, Israel ordered the evacuation of residents from northern Gaza and her family joined hundreds of thousands of Palestinians fleeing south. Ms. Khoudary, 28, stayed to document the war, but couldn’t return home after her neighborhood was bombed.

Ms. Khoudary has lived through four of the five wars between Israel and Hamas in the past 16 years. This time, she became homeless — without an adequate supply of clothing.

Reporting on mounting casualties consumed her, but after a week of stepping over smoky rubble and bloodied floors, she couldn’t ignore the smell of her socks. She was relieved when another journalist gave her new ones.

“I felt as if he gave me an iPhone, a MacBook — something I would wish for Christmas,” she said.

A freelance reporter for Anadolu Agency, a Turkish news service, Ms. Khoudary has simultaneously been targeted by Hamas and scrutinized for posts critical of Israel in the past.

She reports in fluent English and is often one of a few female reporters at the scene of attacks, documenting endless scenes of destruction .

“There’s no front or back line in Gaza,” she said. “It is all the front line.”

“We have all grown numb and we’ve all grown ‘alligator skin’ — it’s an airstrike? Oh, OK, an airstrike,” she said. “We no longer have reactions.”

Ms. Khoudary describes what once stood where rubble is now: a salon, a children’s play area, a wedding hall. She shares videos of her wartime life: empty shelves , funerals , families seeking shelter .

Ms. Khoudary and her team live off dates to avoid contaminated food and sleep in an office where she collapses on her backpack. Since Israel imposed a “ complete siege ,” water has become scarce.

“I am officially dehydrated,” she wrote on the social media platform X on Nov. 4.

Ms. Khoudary remains separated from her family — her husband, mother, three brothers and 5-year-old nephew. But she is determined to keep followers informed.

“People want to listen. People want to read,” she said. “Now, I feel a great responsibility.”

Ms. Khoudary has been in the spotlight before.

In 2019 , Hamas detained her and accused her of spying for speaking to protesters arrested during demonstrations against the rising cost of living.

The next year, she appeared in The New York Times for a Facebook post rebuking Palestinian activists for befriending Israelis over Zoom, and tagging Hamas officials. Critics accused her of endangering the activists’ lives. She removed the post, denied support for Hamas and reminded critics that she had been jailed by them.

But she doubled down on her political stance: normalizing with the enemy was a “sin,” she said on Facebook.

Now, Ms. Khoudary has become prominent for documenting the uncertainties she and others face in a brutal war.

On Nov. 3, as she was standing outside a hospital, an explosion rocked the densely populated area. Videos showed at least a half-dozen bodies lying in pools of blood, and screaming children. Israel’s military said it targeted an ambulance “being used by a Hamas terrorist cell,” a claim that couldn’t be verified independently.

“Physically, I’m perfect. But psychologically, I am not,” she said by telephone, her voice cracking.

Ms. Khoudary and Mr. Azaiza have lost many friends in this war, including the photojournalist Roshdi Sarraj , who was killed at home on Oct. 22.

Their colleagues’ families have not been spared, either. Al Jazeera Arabic’s bureau chief in Gaza, Wael al-Dahdouh , lost his wife, son, daughter and grandson in an attack. After a strike on their home, Mohammed Alaloul , a cameraman for Anadolu, wept over the bodies of his four children, four siblings and three nephews.

On Friday, Ms. Khoudary said on Instagram that she and other journalists had fled Gaza City in fear for their lives, joining the droves of Palestinians fleeing to the south by foot amid shelling and explosions as Israeli forces drew closer to the center of the city.

Ms. Khoudary can’t fathom how she and colleagues will process the personal scale of this war once they put their phones and cameras down.

“We are speechless and numb,” she said. “We think that our souls are turned off.”

NOOR HARAZEEN @ noor.harazeen

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A month into the war, Noor Harazeen still can’t comprehend what happened on Oct. 7.

The night before, she was enjoying the company of friends at a hotel overlooking the Mediterranean. Later, she helped her twins, Sara and Bassam, 5, with their homework and cuddled them to sleep.

The attack on Israel surprised Ms. Harazeen, 34, but she quickly understood its gravity, and left for her job as a TV correspondent at CGTN, a Chinese network.

On air, she embodies the confidence typical of a seasoned war reporter. On Oct. 8 , when what appeared to be fighter jets flew above Ms. Harazeen, she ducked but didn’t move. Days later, an anchor cut the live broadcast to urge her to seek cover from what appeared to be shelling nearby.

As a wife and mother, safety is Ms. Harazeen’s priority. So she made the difficult decision to flee south with her husband and twins. Her parents refused to leave, fearing a second “ Nakba ,” the expulsion and flight of 700,000 Palestinians during the creation of the state of Israel.

“The worst part about it is losing your dignity,” Ms. Harazeen said. “I hugged my kids and shoved them into the car with blankets and pillows, not knowing what was about to happen.”

She still reports for her network and posts updates on the war.

In one, she informed followers that she had been unable to see her parents, who are sheltering in a Gaza City hospital, for 20 days. In another, she described how she couldn’t reach them by phone because of downed networks.

Ms. Harazeen moved to Gaza from the United Arab Emirates with her parents before the 2007 civil war between Palestinian factions that led to the Hamas takeover of Gaza. Wars punctuated her life for the next 16 years.

Ms. Harazeen had invested her hopes in Gaza City, opening a cosmetics store in an upscale neighborhood in 2019. She painted it pink and named it “Rouh,” meaning soul .

The building is still standing, for now.

These days, Ms. Harazeen shelters in an apartment with about 20 people, sharing a mattress with her husband and twins. They survive mainly on canned tuna, and have to go to a coffee shop to use the bathroom.

But she spends most of her time at a hospital, reporting on the wounded there, and posting on her Instagram page , which has reached 100,000 followers in less than three weeks, partly because of her English .

“Arabs already know what is happening,” she said. “So I feel that there’s a responsibility to speak in English.”

Ms. Harazeen’s videos center on the youngest victims, with striking images of injured newborns , traumatized toddlers and anguished children .

She vividly remembers Oct. 15, when most casualties she saw at a hospital were children, she said. Some had missing heads and arms, others were in pieces.

“That was one of the most challenging days for me in the war,” Ms. Harazeen said. “I couldn’t find the words to express the scene as I stood in front of the camera.”

Whenever she sees an injured child, she thinks of her own. She worries for their safety, and their future. But she hopes her profession can inspire them.

“I also want them to carry the responsibility of being children from Gaza — and to one day represent Gaza’s voice.”

Abeer Pamuk contributed production from San Francisco.

Yousur Al-Hlou is a video journalist for The Times. More about Yousur Al-Hlou

Nikolay Nikolov is a multimedia journalist and filmmaker exploring new frontiers of visual storytelling at The Times, with a particular focus on Russia and Ukraine. More about Nikolay Nikolov

Our Coverage of the Israel-Hamas War

Al-Shifa Hospital: Israeli soldiers stormed Gaza’s largest hospital , searching for evidence to support Israel’s assertion that the complex doubles as a Hamas command center. The raid was seen as a watershed moment in the conflict.

Hostages:  Israel and Hamas appeared to be nearing a deal  to trade 50 women and children abducted during the Oct. 7 terrorist attacks for roughly the same number of Palestinian women and children held in Israeli prisons.

Incendiary Rhetoric: Experts say that inflammatory statements by prominent Israelis  are normalizing ideas that would have been considered off limits before Oct. 7, including the killing and mass deportations of Palestinians.

Aid Delivery: With at least 102 workers killed in five weeks of heavy Israeli bombing, the UNRWA, the U.N. agency that cares for Palestinian refugees, faces a major crisis .

Testing an Unspoken Rule: The Israeli and Palestinian teenagers in the Greater Jerusalem swim club made a point of not focusing on their differences. That changed with the war .

The Conflict’s   Global  Reach

Online Hate Speech: Fueled by the conflict between Israel and Gaza and stoked by extremists, antisemitic and anti-Muslim language has spiked on social media platforms  such as X, Facebook and Instagram, according to researchers.

In the United States: Students at Columbia University rallied after the school suspended two pro-Palestinian groups  through the end of the semester. Similar scenes have become increasingly common across the country as colleges grapple with the war’s fallout .

Farm Workers: Israeli farms for years employed Palestinian and Thai workers. But since the war started, most Palestinians have been banned from Israel and many fearful Thais have returned home , leaving growers to scramble.

Oil Prices: The fighting between Israel and Hamas is taking place in a region that holds much of the world’s petroleum resources, yet energy markets have been slumping. Why aren’t oil prices higher ?


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