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10 Great Essay Writing Tips

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Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses. Impress your professors with your knowledge and skill by using these great essay writing tips.

Prepare to Answer the Question

Most college essays ask you to answer a question or synthesize information you learned in class. Review notes you have from lectures, read the recommended texts and make sure you understand the topic. You should refer to these sources in your essay.

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Plan Your Essay

Many students see planning as a waste of time, but it actually saves you time. Take a few minutes to think about the topic and what you want to say about it. You can write an outline, draw a chart or use a graphic organizer to arrange your ideas. This gives you a chance to spot problems in your ideas before you spend time writing out the paragraphs.

Choose a Writing Method That Feels Comfortable

You might have to type your essay before turning it in, but that doesn’t mean you have to write it that way. Some people find it easy to write out their ideas by hand. Others prefer typing in a word processor where they can erase and rewrite as needed. Find the one that works best for you and stick with it.

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View It as a Conversation

Writing is a form of communication, so think of your essay as a conversation between you and the reader. Think about your response to the source material and the topic. Decide what you want to tell the reader about the topic. Then, stay focused on your response as you write.

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Provide the Context in the Introduction

If you look at an example of an essay introduction, you’ll see that the best essays give the reader a context. Think of how you introduce two people to each other. You share the details you think they will find most interesting. Do this in your essay by stating what it’s about and then telling readers what the issue is.

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Explain What Needs to be Explained

Sometimes you have to explain concepts or define words to help the reader understand your viewpoint. You also have to explain the reasoning behind your ideas. For example, it’s not enough to write that your greatest achievement is running an ultra marathon. You might need to define ultra marathon and explain why finishing the race is such an accomplishment.

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Answer All the Questions

After you finish writing the first draft of your essay, make sure you’ve answered all the questions you were supposed to answer. For example, essays in compare and contrast format should show the similarities and differences between ideas, objects or events. If you’re writing about a significant achievement, describe what you did and how it affected you.

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Stay Focused as You Write

Writing requires concentration. Find a place where you have few distractions and give yourself time to write without interruptions. Don’t wait until the night before the essay is due to start working on it.

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Read the Essay Aloud to Proofread

When you finish writing your essay, read it aloud. You can do this by yourself or ask someone to listen to you read it. You’ll notice places where the ideas don’t make sense, and your listener can give you feedback about your ideas.

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Avoid Filling the Page with Words

A great essay does more than follow an essay layout. It has something to say. Sometimes students panic and write everything they know about a topic or summarize everything in the source material. Your job as a writer is to show why this information is important.


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Content Writing Master Course

4 weeks of live classroom online content writing courses, 3 months guaranteed internship (optional) + (flexible hours), 30 hours training includes (16 hours lectures + 14 hours internship sessions), free tools worth 35k | freelance opportunities | dedicated placement cell, certification from iim skills & preparation for hubspot content marketing certification (usa) & (toles) test of legal english centre cambridge (united kingdom).

Recognized & Aligned Certifications With

gst course with govt of india

What Do You Get?

  • 3 Months Guaranteed Internship
  • Launch Your Content Writing Agency
  • Lifetime Support (Consulting & Technical)
  • Portfolio Development For Job/Freelance
  • Publish Your First E-Book on Kindle, Google Books.
  • Write Your First Blog For Platforms like Times of India.
  • Publish Your First Press Release on Online News Portal.

Join Free Online Demo Session

Master Certification

Global Accreditation, Master Certification from IIM Skills

Practical Learning & Lifetime Access

16+ Hours of Live Online Training, 60+ hours of assignments & 14+ Hours of Internship Lectures along with 50+ Hours of Internship Assignment, Industry case studies. Also get access to all latest content in your learning management system. Access it anytime anywhere.

Alumni Status

CWMC Students are hired by Top Writing Agencies, Media Houses & Brands including Fortune 500.

Free Tools Worth INR 35000

Get access to complimentary tools including WordPress Theme, Keyword Research Tool, Landing Page Creator, SEO Management Tool for better search ranking. Use them on multiple websites for a lifetime.

Ranked No. 1

CWMC is Ranked No. 1 Content Writing Courses in India by Media Houses, Top Content Writing Agencies & Top Education Blogs such as Write-Right, Naukri Learning, Contentholic, Careers360, CourseDekho, Advisor Uncle etc.

As Seen in Media

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The Curriculum of Our Content Writing Training Program

Master 30 Types of Writing Skills Through our 140 Hours of Extensive Learning

1 Month Course + 3 Months Internship (Optional)

Types of Writing Skills You will Learn WordPress, Keyword Research, Blogging, Article Writing, Press Release, Product Description, Business Listing, Commercial Page, E-book, Book Review, Copy Writing, Video Script, SOP, Resume, Portfolio, Email Writing, Social Media Writing, Instructional Booklet, Brochures, Flyers, Infographic, Technical Writing 101, Legal Writing, Research Papers, White Papers, SEO On-Page & Off-Page, Publishing A Book (Live), Writing For Times of India, How to Sell Content Writing Services, Search Console & Web Analytics, Affiliate Marketing & Adsense.

Module 1) Introduction to Content Writing

As a newbie, learn various types of Content Writing Skills. In this module, you will learn what is Content Writing based on various businesses and what kind of content is required to create. 

Learning Outcome : 

  • Content Creation Skills for B2B and B2C markets. 
  • Understanding international vs domestic markets. 
  • Do’s & Don’t of Content Writing
  • 4 Types of Content distribution channels (Text, Voice, Videos and Infographics)

Tools You Wil Use: 

  • Internet research tools such as Google Trends, Keyword Planner, 

Module 2) WordPress Web Development

Learn how to set up a WordPress Blog (Free or Paid). The topic covers:

  • Importance of WordPress Website.
  • Benefits of a Paid Blog vs Free One.
  • Setting Up WordPress Account.
  • Web Hosting.
  • Content Delivery Network Setup.
  • Setting Up Plugins.
  • HTTPS Secure Server Set up.
  • Basic Technical Understanding.

Learning Outcome : Build a strong understanding of WordPress, premium tools and much more:

  • Local WordPress
  • WordPress Themes
  • Plugins such as Classis Editor, Widgets, Yoast SEO, GOTMLS, succuri security and much more.
  • Get access to paid tools for free such as Premium WordPress themes.

Module 3) Digital Content (Articles, Blogging, WebPages)

In this module, learn how to create Digital Content such as Writing Online Articles, Blogs, Landing Pages, and product pages for a website. 

Learning outcome:

  • Understand the difference between An Article & Blogs, Product Pages & Landing Pages.
  • Develop Basic Grammar, punctuation and spelling skills.
  • Learn how to write appealing content that attracts alot of readers.
  • Learn internet writing guidelines such as keyword density, plagiarised content etc.
  • Understand legal aspects in writing such as Digital Millennium Copyright Act.
  • Learn what is Keyword Planner?
  • How to use Keyword Planner. (Google Ad Words, 3rd party tool)
  • Types of Keywords. (Shorttail & Longtail)
  • Selection of Keywords.
  • Understanding competitive Keywords. (Low, Medium and High)
  • Analyzing market competition before starting.
  • Exploring topics you can write about.
  • Understanding what people want to read.
  • Creating Influential Content using storytelling.
  • Why do people click on your content?
  • Using infographics and custom pictures (How to create)
  • How to write more.
  • Building up your Personal Brand.
  • Avoiding Grammar mistakes without having great writing skills.
  • Use Internet tools to check writing Quality.
  • What is the content length strategy?
  • What is Content Engagement?
  • Making People Read.
  • What is Plagiarism?
  • How to avoid writing plagiarized content.
  • How to appeal to search engines if penalised.
  • Exploring online tools to check duplicate content.
  • Growth Hacking using the content.

Tools You Will Use:

  • Grammarly, HemingwayApp, Canva.
  • Quetext, Copyscape, Duplichecker, Smallseotools
  • Blogspot & WordPress Post & Pages.
  • Google Keyword Planner, Answerthepublic, Google Trends,, Ubersuggest.
  • WordCounter
  • Keyword Density Optimizer
  • Canva, Lumen5

Module 4) Copywriting

Learn how to write great Ads Copy that gives 10x ROAS (Return on ads spend) to the brands. You will get a hands-on experience by understanding different types of ads platforms and ads placements. 

Learning outcome: 

  • Build an understanding of Content Writing vs Copywriting
  • Understand what copywriters do.
  • Learn how to create perfect ad copy using online tools
  • Types of Copywriters
  • Best Practices in the world of Copywriting.
  • Research and Use of Hashtags 
  • Learn how different types of algorithm works in the digital space.
  • Dos and don’ts. 
  • Aminstitute Headline Analyzer

Module 5) Marketing Collaterals

In this module, you will learn how to draft, proofread and publish a Press Release, How to Write Content For brochures, infographics, flyers & product descriptions.

Learning Outcome:

  • Get hands-on learning how to write a PR.
  • How to write News columns, magazine articles or brand media coverage.
  • You will learn how to create 2 folds flyers & infographics.
  • Build a solid understanding to create new product descriptions.
  • Business Listing
  • Google Docs & Microsoft Word

Module 6) Email Writing

Learn how to draft great email campaigns such as subject lines, body content and call to action. In this module, you will learn various types of email drafting skills be it business mails, professional emails or internal communication. 

  • Newsletter emails
  • Lead nurturing emails
  • Promotional emails
  • Milestone emails
  • Survey emails
  • Business Emails
  • Internal Communication Emails
  • Gmass for Gmail
  • Mail Tester

Module 7 Social Media Writing & Video Scripts

In this module, you will learn how to write various social media content & scripts. 

Learning outcome. 

  • Creating Social Media Content For various platforms. 
  • Setting up Social Media Sharing buttons on your blogs.
  • Most known Social Media Do’s and Don’t.
  • Video Scripting for short and long videos
  • Setting up theme line in Video Script.
  • Facebook & Instagram
  • Vimeo, Youtube Studio, Reels.

Module 8) Creative Writing

Learn how to write creative content for your Books Fiction and Non-fiction, Poems, Scripts, Dialogue Placements & more. Understand the difference between creative writing audience over copywriting and content writing. 

  • Draft Your First Book (Fiction – Nonfiction)
  • Write your first draft of your creative content.
  • Write a short story.
  • Google Books 
  • Kindle Direct Publishers
  • Google Docs

Module 9) SOP & Business Listing

In this module, you will learn how to write a Statement of Purposes for college admissions. SOP Writing is the highest paying job in the industry. You will not only learn how to write but you will also learn how to acquire clients for SOP work.

Learning Outcome: 

  • Learn how to write SOPs.
  • Various formats and requirements.
  • What to do in a case of rejection.
  • How to write Business or brand listings Digitally
  • Microsoft Word
  • Various Google Docs.
  • Google My Business

Module 10) Legal Writing

In this module, you will learn how to write legal documents that are commonly used by legal professionals. This course helps you brush up on topics to clear the TOLES Test of Legal English. 

  • Learn Legal English.
  • Learn Legal vocabulary in legal writing.
  • Contract law and contract drafting
  • Commercial law
  • Accord Project
  • Adobe FrameMaker

Module 11) Technical Writing 101

Learn How To write Research Papers & White Papers.  

  • Learn to write formal research articles detailing the process, result, or progress of a project. 
  • Learn to write white papers that impact the decision-making of key audiences.
  • Formal and professional style of writing
  • Adobe RoboHelp

Module 12) SEO (Search Engine Optimization)

In this module, you will learn how to write and rank your content on search engines. The Topic covers On-Page, Off-page & Technical SEO Strategies. 

Learning Outcome

  • Learn On-Page SEO
  • Learn Off-Page SEO
  • Learn Technical SEO
  • Learn Google Search Console
  • Learn Google Analytics
  • Keyword Planner
  • Ubersuggest
  • Answer the public

Google Analytics

  • Campaign Builder
  • Google Developers Tool
  • Search Console
  • Schema Validator
  • Rich Snipper Testing Tools

Module 13) Content Marketing

In this module, you will learn how to sell Content Writing Services, the module covers marketing aspects of Content Writing such as how to reach out to the right audience. How to convert leads into high paying clients. The module will give you hands-on learning about various content marketing strategies followed by experts and agencies in the market. 

  • Various Marketing Platforms.

Module 14) Affiliate Marketing & Adsense

In this module, you will learn how to make your writing profitable. Learn the best affiliates channels you can pick to monetize your content. How to establish Adsense to your blog and earn money through affiliates & Adsense. 

  • Various affiliates channels
  • Google Adsense

Module 15) Freelance Content Writing

  • How to Monetise Your Writing Skills.
  • What is ideal pricing for content work?
  • How to approach the industry to grab freelance work or work from home opportunities.
  • Creating eyes catching proposals using infographics.

Module 16) Resume Writing

In this module, you will learn how to design the right resume and portfolio. Develop an appealing portfolio to crack a job interview. This module will cover best practices in resume writing and portfolio development.

IIM SKILLS Students Are Working At:

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Tools Covered

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  • Google Keyword Planner

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  • Small SEO Tool

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Google Search Console

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Google Tag Manager

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Google SiteKit

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Ninja Forms

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Async Javasript

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Gotmls Malware Security

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Sucuri Security

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Wp All In One Migration

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Google Ads Manager

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Email Writing

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Gmass For Gmail

Social media.

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LinkedIn Ads

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Facebook Ads Manager

Creative tools.

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Video Script

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Youtube Studio

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Instagram Reels

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Download Course Brochure (.pdf)

Know the complete offerings of our Online Content Writing Course

Key Takeaways of the Content Writing Course at IIM SKILLS

In the current digital age, it is a known fact that content is the king. You cannot imagine businesses on the digital platform without content. Practically speaking, the benefits of content writing are manifold. Taking up a content writing course is of immense value and can open up many career avenues. But what will you get when you enrol in the content writing training at IIM SKILLS?

The key takeaways of the Content Writing Course are:

  • You will get into the habit of writing daily.
  • Learn to unleash your creativity and write more efficiently. Become a more confident writer.
  • Distinguish between traditional writing versus writing for the web.
  • Step-by-step learning of different types of content with the best practices for each type. 
  • Learn the significance of research and how to research any given topic.
  • Understand the importance of headlines and learn how to create great headlines.
  • Web development; design a website and create your very own platform to post blogs.
  • Assimilate all about keyword research using various content writing tools.
  • Understand the all-important search engine optimization and learn to create SEO-friendly content.
  • Create engaging content free of grammatical errors and easy to read: proofreading and editing like a pro.
  • Master various content writing tools to make content creation a breeze. These include tools for grammar, sentence structure, keywords, plagiarism (duplicate content).
  • Also, explore how to distribute content after conceptualizing and developing it.
  • Besides, you will learn some designing skills.
  • Overall, a content writing course can enhance your communication and writing skills and positively impact your employability.
  • Take up the internship and experience first-hand the role of a content writer before taking up a job.

Master Modules

Through our Content Writing Course, you can master all forms of content, long and short. Whether it is an informative listicle or a viral social media post, learn to play with words and formats.

Article : An article is information/text often published either in print or digital media for consumption by a broader audience. It could be news, research result, or academic analysis. Learn how to write an article; what are the elements and best practices.

Blog : Literally a conversation, blogs are typically by individuals or a group and have an informal undertone. Learn to the weblog, publish your passion and expertise, and share your experiences, all in a style that is unique and reflects your personality.

E-Book : In an era of e-readers like Kindle, Kobo, and Nook from Barnes & Noble, e-books are the norm. An electronic book is nothing but a book that is made available via the digital medium. Learn to write e-books like a pro and capitalize on the e-book market.

Read More Read Less

Ads Copy : Every business needs an excellent ad copy. Ad copy can be your niche if you are creative with catchy punch lines and tag lines and can engage and convince people through words. Learn how to get your target audience to respond and take action.

Business Listing : Putting your business out there online? Learn the dos and don’ts of writing a great professional business listing that packs a punch.

Academic Writing : It is non-fiction writing that has a formal tone and style. Learn how to write clear, concise, structured, and evidence-based academic writing.

Press Release : Do you have to announce new product launches, mergers, and acquisitions, new partnerships, or rebranding? Enter the old-school press release, which is no more old-school when it comes to the channel of distribution. Learn to write succinct and compelling press releases to use them as a branding tool.

Business Writing : In simple words, the goal of business writing is to elicit a business response. Learn the skill of professional communication in all forms; instructional, informational, persuasive, and transactional.

Video Script : Visuals and images are more potent than plain text. That is a no-brainer. All videos are stories, either of a product or a person, and there is no great story without a great script. Learn to write amazing video scripts, from idea to execution.

Product Description : Entice your audience with product descriptions that boost your sales. Learn the rules and power words that go into making epic product descriptions.

Web Pages : Your website is the face of your business and brand identity. Make sure you present it well. Learn to write SEO-optimized high-quality content for your landing pages.

E-mails : Electronic mail is the most potent tool to establish a connection with the customers and get them on board. Learn the structure and format for crafting effective professional e-mails.

Brochure : Consider brochures as versatile marketing tools that bespeak professionalism. Learn how to make them work by striking a balance between the product information and sales pitch.

Social Media Post : Social media posts serve the purpose of brand awareness, lead generation, or customer retention. Hone your writing skills to communicate in a compelling professional manner to create engaging and click-worthy posts.

Digital Infographics : With an overload of plain text that fatigues the eye, infographics are refreshingly welcome. Learn how to strike an equilibrium between the design and information, text, and visuals, to create an integrated, immersive infographic.

Industry Case Studies

Duration : 30 Hours

We have identified top Content Marketing Campaigns in recent times. We have closely observed each of these campaigns and designed 30 hours of Case Studies & Exercises. All these knowledge-gathering lets us create intense & interesting assignments for our Content Writing Training. This extent & span of research is not usually seen in other content writing training.

You will create Realtime Business Case Emulsions in each individual exercise and work on it. A hands-on learning experience to reap benefits from a Content Writing Online program can’t get better than this. The practicality of this program makes us one of the best content writing institutes in India.

Note : We will be adding a few more case studies & share it with all our alumni.

Case Study #1 - Affiliate Marketing

Duration : 15 Hours

  • Learn how to find a profitable niche for your Content Writing.
  • Learn how to find topics that readers want to read at your blog.
  • 3 formula of success using Content Writing.
  • Learn long term Content Planning.

Tools you will use:

  • Answer The Public
  • Uber Suggest

Case Study #2 - Content Marketing Giveaway Campaign

  • Learn how to create content engagement with your social connections.
  • Leverage LinkedIn for mass organic reach.
  • Capturing relevant prospects for your Content Writing Work.
  • Brand Positioning using Content.
  • LinkedIn Articles.
  • Emotional Marketing Value (Headline Analyzer)
  • LinkedIn Analytics

Excited to Experience Best Content Writing Institute?

Hands-on assignments.

Duration : 60 Hours

IIM Skills course has been designed in such a way that all participants can do every assignment practically during the course. All participants will be working on live projects including web development, social media writing, SOP Writing, Email Writing & using the tools, article writing, blogging, Copy Writing and much more which makes CWMC as industry Best Content Writing Course.

Web Development

Duration : 5 Hours

After successful registration, all participants are requested to buy a domain name & Web Hosting. It is important for every participant to have their internet presence. Every participant will create their website at WordPress.

  • Hands-on learning about Website Development.
  • Mastering various plugin.
  • Understanding Cpanel and how to manage it.
  • Technical understanding of server integration.
  • WordPress theme
  • Web Hosting
  • Various WordPress Plugins
  • Domain Registration or Migration (in case of an existing domain)

Writing Various Contents

Duration : 10 Hours

Participants will receive weekly writing assignments including Article Writing, Blogging, Press Release, E-Book, Copy Writing, SOP Writing, Email Writing, Business Proposal Writing etc. These assignments will be evaluated by the faculty & feedbacks are provided before the next lecture.

  • Writing error-free Articles, Blogs, Product Pages.
  • Writing appealing Press Releases for strong media buzz.
  • Mastering SOP Writing.
  • Understanding the Fiction & Non-Fiction based Book Writing.
  • Internet Research using Keyword Planner
  • Hemingway App & Grammarly
  • Kindle, Google Books etc.
  • Various Tools by Google

Without SEO, Content at the website is a ship without a sail. To get ranking on Search Engines you would need to do effective Search Engine Optimization for each article you will write. In this assignment, you will develop SEO Content Writing Skills.

  • Analyzing Low, medium and high competition keywords.
  • Developing Local Pages SEO.
  • User targetting at Mobile.
  • Earning Back Links.
  • Social Book Marking.
  • Broken Link detection and repairing it.
  • SERP Rank Checker
  • Various Social Book Marking Sites

Content Writing

Participants can select topics which they want to write about, in this assignment you will develop content writing skills. You will start writing content as per your weekly assignments, participants are requested to submit weekly assignments before the next session.

  • Write Better Quality Content Which Ranks faster at Search Engines.
  • Picking up right short and long tail keywords.
  • Build Pro Skills in your niche.
  • Do’s & Don’t of Content Marketing.
  • Competition Analysis
  • Build Strong Command on all Content Creation Tools.

Tools you will Use:

  • Google Keyword Planner, Answer the public, Uber Suggest
  • Plagiarism Detector

Liked Our Curriculum?

Request Call Back

Take Online Demo

Why Should You Learn Content Writing?

Students:  If you are interested to build a passive income or full-time career in writing industry content marketing is the right domain for you. On an average fresher’s earns INR 25000-30,000 monthly salary.

Entrepreneurs:  Content is the key to success in Digital World if you’re an owner of your website and looking ahead to convert your website visitors into Leads, Sales or Buying Product Online then Content Writing Training is for you.

Digital Marketers/Marketers: Content is the key driver of your effective online marketing campaigns. Learn how to design and deliver the killing content marketing campaigns.

Everyone Else: You could be Housewives, College Dropout, Blogger or Content Writer  if you are interested to learn a skill which can help you to work from home or building

up passive income, content development course is for you.

Upcoming Batches for Content Writing Courses

Weekdays batch, to be announced.

Tues & Thur - 8:00 PM - 10:00 PM (IST)

Sunday Batch 26th Nov 2023

Sunday 10:00 AM - 2:00 PM (IST)

100% Money-Back Guarantee: If you do not like our course, you can claim a 100% money return after your first session.

Certification Fee:  Price included exam and certification fees for CWMC.

Group Discount:  10% group discount on 3 or more registration.

Benefits of An Online Course.

The terms “virtual classes,” “instructor-led online sessions,” “webinars” are ubiquitous today. but there are many differences between online learning and learning in the traditional classroom setting. there is a boom in online learning or e-learning as we know it. this is especially true for up-skilling courses. more recently, the shift to learning online has been dramatic and impactful in many positive ways. if you are uncertain and indecisive about taking up an online content writing training, here are some reasons to consider it., top-notch trainers.

With online content writing training, be assured of the best-in-class trainers. The trainers themselves may belong to another locality or even another city. Since all the teaching is online, it does not matter where the trainer is and allows institutes to hire the best in the industry.

Interactive with Individual Attention

There is a better scope of personal interaction and one-on-one attention since the online courses take only a minimum number of students in each batch.

Online learning saves time for everyone involved. Be it the mentors, students, or working professionals, online courses make time management more effortless. With the flexibility of time and batch, working professionals and students can find a convenient time and take up the course.


Since even organizations do not spend much on maintaining an elaborate infrastructure with classrooms, computers, a physical library, etc., they can offer courses at much more economical pricing than classroom training. Online courses are most certainly cheaper than classroom courses. You save not just on the course fee but the commuting fee as well.

Learn Anytime, Anywhere

Sometimes, the best institute for a particular skill is not always the nearest one. At other times, you might wish to learn from an institute that is popular but with no branches in your city. Online courses obliterate the need for travel. They help you learn from the comfort of your home, at any time and from anywhere. You could be from a remote town or city yet have access to learning from the best institute with the online approach.

Missed Class Back-Up

When you miss a session in the classroom setting, you do not have any back-up. At the most, you may be allowed to attend another session of some other batch to cover up what you missed. The online courses have video recordings of every session and will enable you to access these recordings any number of times. Online learning is learning made accessible to all.

Resources and Platforms

Additionally, all the learning resources are also online, and you do not spend much by way of buying reference books, etc. The online courses provide online resources like guides, e-books, PPTs, video recordings, and blogs. All of the resources are accessible at any point in time through the dedicated learning management system. There are various platforms to host online classes such as Zoom, Google Classroom, and Skype.

Do You Need Any Help? Talk To An Expert Now

Get Industries Most Trusted Certificates

New IIM SKILLS Content Writing Master Course Certificate

Certified Content Writing Training Certification Process


On successful registration, you will get access to 1 month (CWMC) course, pre-reading material.

Select Your Batch

Our Certified Content Writing Master Course comes with Weekdays (Tues & Thur) and Weekend (Sunday's) option. You can select one day to master the skills.

You need to attend a minimum of 70% of classes through live or recorded lectures to appear for the certification test. If you fail to meet the minimum class attendance you will not be allowed to give an examination.

Note: Video Recording is calculated in your attendance.


All exams will be conducted online, you can appear for these exams during weekdays or weekend. Exam results will be shared within 3 working days from the given date.

Certificate copies will be delivered within 15 days of your results.

Internship (Optional)

Participants can take our non-paid virtual internship. Participants need to Qualify for our internship test.

* 3 months internship. * Participants would need to provide minimum 8 approved articles. * Internship Certificate will be provided.


As a skilled professional, you will be approached for doing freelance work. There are numerous sites offering freelance work. You will be trained how to grab those opportunities, apart from this our program will help you how to create clients proposals.

Placement Support

As a Leader in Content Writing Education, we are approached by every organization for their hiring needs. Our Master Graduates will be provided with interview assistance once they qualify for the interview.

Note: IIM Skills do not promote Job Guarantee.

Happy Graduate

Now You Can Do:

1) Work from Home. 2) Set up your content marketing agency. 3) Build your individual brand. 4) Step forward towards your entrepreneurial dream.

Interested? Lets Start With

Talking To an Expert

Online Demo Class

Alumni's Review's

IIM SKILLS is definitely the best online course for content writing in India. It is one of the most coveted educational institutes today and offers a comprehensive understanding of the content writing industry. One of the most important things that a content writer has to keep in mind is the essentials of search engine optimized writing. It plays a vital role in the entire writing and marketing process. Our mentor clearly explained how keywords should be incorporated in our writing to get the best results on search engine pages. There are assignments every week to complete.

Those assignments can help immensely because they give us clarity on content writing with practical examples and projects. There are so many varied writing tools available on the internet that polishes and embellishes our writing. IIMSkills introduced me to a number of those tools. If you want to understand the nitty-gritty of content writing, then IIM SKILLS Content Writing Master Course is the course for you.

Jayeeta Mukherjee

Alumna at IIM SKILLS, Kolkata West Bengal

online courses on content writing

The Course Was Really Good To Understand Overall Content Strategies & Developing Great Content Marketing Skills. If you are looking for a more hands-on approach, IIM SKILLS is the place for you. The online sessions are interactive, with every doubt cleared on the spot, and with building a website, you can do the trial and error and learn practically what works how.

From web development, a little bit of designing, learning SEO, types of content, conception, execution, and distribution of content, you can learn it all at the power-packed Content Writing Master Course. The institute makes you job-ready in the real sense.

Shefali Oberoi

Head of Marketing, New Delhi

At IIM SKILLS, I learned that Content Writing and Content Marketing are two sides of the same coin. I was blissfully unaware of how things work on the digital medium, the dos and don’ts of writing online.

One of the things that worked great for me at IIM SKILLS is the fact that I am from a city with not many institutes offering a content writing course. Yet, the online approach allowed me to take up the best course in the country.

Also, I learned a great deal about SEO from the trainer, Mr. Vaibhav Kakkar, who has an ocean of knowledge about how things work online. Learning from the experts always helps. I admit, building a website did sound very intimidating, but again, the adept Mr. Vaibhav Kakkar helps you sail through the process with the utmost ease.

Aarti Kalra

Freelance Writer, Bangalore

online courses on content writing

Commonly Asked FAQ's for Content Writing Course

What is content writing.

Content Writing is a skill to communicate content (words) and publish it on numerous channels. In conventional form, the content was distributed at newspapers or limited channels, however, in the modern Digitalization world Content is distributed at various channels like Google Search Engine, Emails, Social Media.

The one who writes that content is a content writer . Given content writers are high in demand in the corporate world content writing skills are necessary to build.

Why should I learn from IIM Skills?

IIM Skills is known as Best Content Writing Course Institute. We have been delivering successful batches since our inception. There are various reasons you must consider IIM Skills to Learn or Master Content Writing.

  • The course designed and created by Content Industry Experts.
  • The course will be delivered by an industry expert who has 10 years of experience.
  • You will be taught only practical in our course.
  • Tools worth INR 35000 to get real-time hands-on experience.
  • Lifetime access to the latest content and recorded classes.
  • 100% money-back policy.**

What if I miss your lectures?

Don’t worry, we record all the classes you can complete your lecture with a recorded session, or else you can join us in the next live batch.

Moreover, you get lifetime access to our courses, you can join our upcoming lectures at no extra cost.

How can I claim my refund?

We have given 100% peace of mind to all students with an assurance for a money return. If you do not like our course after the first session you can ask for a refund.

  • 1st class attendance is mandatory.
  • The refund should be raised within 24 hours of the 1st session.
  • We won’t be able to refund after 1 class or any other circumstances.

Is this course available in classrooms?

No, we only have online live classes. We do not teach in traditional format due to many positive reasons.

  • Your Expert Instructors are not located in one location. They teach from different places.
  • Content marketing strategy keeps changing every day. To ensure our students are up to date we can teach them lifetime through recordings of new trends.
  • You are never bound to attend classes from any specific location, even if you are travelling you can log in to your sessions using Mobile Phone or even laptops.
  • You save a lot of time and energy. Your time will be utilised at practicals.

How will I be learning Content Writing Practically?

This course is a 100% practical course. You will be taught in the below format.

  • The first subject will be Web Development using WordPress.
  • In every class, you will get assignments to work on.
  • We will review assignments every week. Before your next class, you will get an update on your previous week’s assignments.

Can I Learn Content Writing Course from anywhere in India?

Absolutely Yes , given it is a live online classroom course you can learn our content writing course from anywhere like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune, or the Middle East like Dubai, Oman, Muscat. You could be living anywhere in the world, not just in India. you can learn from our online content writing courses.

How Many Words A Day Should I Write?

As with any good habit cultivation, diligence and perseverance is the key to writing as well. If you want to write for the web, on the digital medium, you need to get used to writing long-form content. While there is no particular recommended ideal number of words per day, it is a good idea to start small but be consistent.

You can create a habit of writing 500-100 words a day and take it further depending on your career path in the content writing industry. The more you write, you will find that ideas flow freely; it boosts your confidence as a writer and improves your writing.

I am layman, do you think I can learn this?

Of Course Yes , people who are doing our content writing course come with no knowledge about it. Our program is designed in a way that every layman becomes pro in Content Writing right after completion of all assignments and lectures of the CWMC Content Writing Course.

Do I need any IT knowledge for Web Development?

No, a basic skill is required to build a website at WordPress. You may surprise on the first day of your lecture you will have your own created website live at Google.

Is this content writing course with 100% placement assistance?

We offer job placement assistance around the globe which means interview assistance. We at IIM Skills do not promote job guarantees.

My English is not that Good, can I still pursue Content Writing Course?

Of course yes, content creation in vernacular (regional) languages is increasing day by day. If you study CWMC Content Writing Course you can opt for jobs in regional content creation. Example newspapers, blog writing, article creation.

Does this course has Degree or Diploma in content writing?

Our Master program is a certified course that does not give you a Degree or Diploma. You will be rewarded with Content Writing Certification from IIM SKILLS.

Do I need to spend anything extra than the Course Fee?

Yes, you would need to buy domain name .com or .in which costs between INR 500-700, and also web hosting which will cost you INR 300/month.

If you are not interested to set up your own website you can share it with us, we will help you.

Can you brief more about HubSpot Content Marketing Certification?

HubSpot Academy offers Globally Renowned Content Marketing Certification at no cost, headquarters in Cambridge, Massachusetts USA. Our CWMC students can appear for the Hubspot exam after completion of their program.

What skills does a content writer need?

While you need to have good English, it is just one of the qualities of a good content writer. Some other qualities you must acquire if you do not have them already would be:

  • Strong research skills
  • Adaptability to change the tone and style as per the content.
  • Understanding reader intent and applying psychology to writing.
  • A reasonable understanding of how search engine optimization (SEO) works, as it goes hand in hand with content creation.
  • Ability to meet deadlines.
  • Not compromising on the quality of content.
  • Strong communication skills.
  • Organisational skills, clarity, and the ability to be focused.
  • Finally, linguistic accuracy and checking grammar, syntax, punctuation, spellings, choice of words, and a logical flow of content after writing.

All of these can be acquired and learned as you practice writing.

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Other FAQ's

What is content writing course.

To learn Content Writing there are courses designed by professionals around the world. At IIMSKILLS Content Writing Course comes with Master Certification. Our Content Writing Course just does not give you learning about How Content Writing Works, however, our students do this practically in the training.

What is the mode of training at IIM SKILLS?

The mode of training at IIM SKILLS is online. In the Virtual live classroom setup, you get to work on real-time projects and assignments and get your doubts cleared there and then. 

The online content writing course at IIM SKILLS is interactive and immersive in nature. The learning approach is dynamic and provides the scope of having a 1-1 conversation with the mentor, and discussions with your peers. 

How many types of Content Writing are there?

There are various types of Content Writing available like scriptwriting, book writing, business writing, website content writing, ads copywriting, creative writing, ghostwriting, E-Books writing. One can find Content in the form for words, voice, blogs, articles, podcasts, infographics etc. 

Is there any course for Content Writing & Why I should Opt.

Yes, while you are searching for any course for Content Writing you have landed to Asia’s Leading Content Writing Training Institute. IIMSKILLS has successfully trained 5000+ Professionals since last 5 years in Mastering Content Writing Training.

How do I start Content Writing?

One can start Content Writing very easily. If you know how to start writing content at the website you can start publishing it, however, if you are unsure about how to write Content you can start content writing by taking up a professional training program like IIMSKILLS CWMC.

What is Content Writing job?

A Good Content Writing job is that pays you at least INR 25,000 to 35,000 every month or if you are a freelance service provider it should pay you at least 50 paise per word written by you. On an average, if you write 1000 words article you should be paid INR Rupees 500 or else $ 8-10.

How can I become a good content writer?

To become a professional Content Writer who can call himself a Good Content Writer you would need to follow basic guidelines.

  • You must have good writing skills which people can read easily.
  • A good content writer understands the technical side of Search Engine Optimization and WordPress Development.
  • As a writer, you must know your topic very clearly and your written article should have all the information about the topic.

How do I become a freelance Content Writer?

To become a freelance Content Writer you need to drive trust to your audience. People will be ready to give you projects only when you have a good website or a blog. When you have written up some good content and those are ranking well on the Internet. 

How Can I learn Content Writing at Home?

To learn Content Writing at home you can opt for Live Online Content Writing Course with IIMSKILLS. As a student, you get access to the course study material for a lifetime along with lifetime access to the live classes as well. In case you want to re-sit in any of the class again you can do that without any extra cost.

How do I start Content Writing Business from Home?

To start Content Writing Business from home you must have a couple of things in hand before going ahead and hitting the market. 

  • A website to showcase your work.
  • Reviews from past clients, preferably with LinkedIn Profile and Video testimonials. 
  • Proposal understanding.
  • Basic knowledge about sales and presentation.
  • You must have completed your tax documentation

In our CWMC except for taxation part , we guide you about everything.

Is there flexibility in batch timings of the online content writing course at IIM SKILLS?

Yes, you get flexibility in your batch timings for the online content writing course at IIM SKILLS. If you find it difficult to attend the classes in a particular batch, you can always request to shift to another batch. Your request will be taken into consideration and will be accepted subject to terms and conditions. 

What makes the content writing course at IIM SKILLS the best?

IIM SKILLS is one of the pioneer institutes that has transformed the industry with the online comprehensive content writing program. The training not only provides students with extensive knowledge of content writing but teaches them to embrace a mindset that helps them thrive in this dynamic, ever-changing, content writing domain. Our students are not scared to take up challenges and fulfil them with full sincerity and dedication. 

Will this course be beneficial to me if I am interested in Creative Writing?

If you are into creative writing, this course will help you to understand the nuances of writing in general. You will imbibe knowledge regarding the technical aspects of writing as well. Another thing to remember is every type and genre of writing requires a high level of creativity to make it interesting and appealing. Hence, the course has been designed by experts in such a way that is going to be helpful to nurture your creativity no matter the genre of writing you wish to pursue. 

Who will lead my Online Content Writing Course?

Our program is created by industry leaders. Your lead faculty will be the Founder & CEO of IIM SKILLS and other industry leaders. Please be assured while attending an online content writing course if you face any challenges your lead faculties will be available to solve your doubts during their working hours.

Is there an exam for course completion at IIM SKILLS?

Yes, after you finish with the course curriculum you will have to sit for an exam. Upon successful completion of the exam, will be given the content writing master certification (CWMC). The questions are MCQ and you have to complete the exam in a designated time to qualify and get the certificate. 

How do you become a creative content writer?

To become a Creative Content Writer, you must write content in a creative poetry way. A Creative Content Writer is a right opposite of writing content like journalism, articles or blog.

Why should I choose IIM SKILLS for Online Content Writing Course?

IIM SKILLS Content Writing Course offers an internationally accepted certification which gives the students an edge over their competition. 

Some other factors are as follows:

Practical Assignments : The practical assignments are extensive and cover a variety of topics like Content Types, Content Structure, SEO Optimization, Content Tools, Website Development And Designing, WordPress Plugins. You learn about various tools like keyword research tools, plagiarism detection tools, Grammarly, Hemingway to be able to create impeccable content. 

Placement Support : There is ample placement support for students of IIM SKILLS once they complete the course. IIM SKILLS has the reputation of being the best content writing institute. Different industries approach our institute to hire prolific content writers. IIM SKILLS also offers soft skills training and interview assistance. 

Post Placement Assistance : Once you are a student of IIM SKILLS, your association with the institute remains even after the course is completed and you get your certificate. Moreover, the learning management system is available to you for lifetime access. The support desk for IIM skills helps you with your queries and you get the opportunity to go through updated content in the LMS whenever you want.

High-Grade LMS : The learning management system (LMS) of IIM SKILLS is one of the best e-portals that you can derive benefit from. Apart from all the video recordings available in the e-portal, you get access to the newest content, information on tools, and knowledge of the content writing industry. You also have important case studies, course materials, and reference materials in the LMS. That helps you to refer to these resources when you hit a roadblock in your content writing journey. This holistic approach of incorporating all the important links and resources in the LMS for your benefit is one of the main reasons why IIM SKILLS is considered one of the best institutes for content writers

What are the best benefits of the IIM SKILLS Content Writing Course?

IIM SKILLS content writing course is a comprehensive program that packs in 16 hours of comprehensive lectures in 4 weeks of live virtual classroom training. The course helps you to grasp the important concepts of the content writing domain like website development, keyword research, user interface. This course is also packed with value providing you with comprehensive training on using content writing tools, understanding Google local pages setup, content distribution with the help of email, social media content, and many such significant elements. 

Some of the salient features of the online content writing course at IIM SKILLS are as follows: 

  • You will have 60+ hours of practical assignments. You also get 10+ hours of internship lectures, freelance opportunities, and guidance from a dedicated placement unit. 
  • The faculty is top-notch with years of experience in the content writing industry. They have vast knowledge about the field and will take you through the entire process of understanding the concepts and implementing them in your own content writing projects. 
  • Other than the IIM SKILLS Content Writing Master Course Certification, you will get training for Content Marketing Certification from Hubspot.
  • The course will teach you to write several types of content. You will also cultivate the habit of writing daily and researching thoroughly. 
  • You will learn the different ways in which you can get freelance content writing projects from across the world.
  • You will learn different advanced skills like growth hacking using your content writing abilities, creating original content identifying your target audience for better reach. 
  • You will learn how to monetize your writing skills and the ideal pricing for your content projects. 

How does your course help to become a content writer?

To become a Content Writer we have Master Program called Content Writing Master Course which is 16 hours of hands-on training, 60 hours of practical assignment during the training period. Throughout the course, you get support from the trainer. You will learn, submit and get feedback every week from the trainer directly.

How much blogging is covered in your course?

Content and Blogging Courses are almost similar to each other. Our program covers blogging training to an advanced level. Majorly our students do blogging in the area of their interest like fashion blogging, food blogging, and travel blogging.  

Will I get Freelance Projects help To Get Clients From US & UK?

Unlike, typical sales-oriented education institutions we don’t want to give you a false promise. Getting a freelance project from the USA or UK is not that easy as being promoted by other institutes. It’s a long term process and you need to give constant efforts to achieve that. 

At the same time, we will help you to learn how to grab clients from the internet without any location restrictions. 

Note : There are few institutes out there promoting Fake Affiliations from the US & promising international clients after completion of their program. We strongly recommend thorough research before taking admission.

How much time does it take to complete the content writing course from IIM SKILLS?

The content writing course at IIM SKILLS is 4 weeks (1 month) of intensive virtual classroom program that incorporates 60 hours of practical assignments, 16 hours of lecture, and more than 10 hours of internship lecture. 

After completion of the four weeks of extensive training, you will appear for your exam. You can also opt for the internship program for 3 months where you will have to write a specific number of articles. These articles will showcase your writing skills and will act as a portfolio to bolster your resume. The internship will further provide you with the experience of exploring the profile of a content writer firsthand before you start your first job as a content writer. 

Is it possible to learn Content Writing From Home?

Yes, content writing courses online help you with understanding the fundamentals and the advanced concepts with full clarity. Therefore, it is very much possible to take up a content writing course from home and become a pro at it. You get access to all the latest information and knowledge about content writing through these courses. The two things you require are internet connectivity and a device like a computer, laptop, or tablet. A phone is not recommended due to its small screen size. You won’t get the most out of the course.    Every aspect of a content writing course starting from teaching you to giving you feedback on your progress is covered in online content writing courses. Hence in today’s world, it is most advantageous to take up content writing courses online and start working in the content industry from home. 

Will I get a guaranteed internship opportunity after I complete the content writing course?

Yes, IIM SKILLS offers a guaranteed internship for three months after the completion of the content writing course. However, the decision to take up the internship is your choice. It is not compulsory but recommended for your overall growth as a writer. 

Can I watch your demo session?

yes you can join our next online content writing course demo session on Thursday at 3 PM or else you can watch our recent demo session recording

Which one is better offline or Online Content Writing Courses?

Online Content Writing Courses are more flexible to learn and it provides many advantages such as saving your time, money and energy that you can devote to gain practical experience. At IIM SKILLS our online content writing courses are well planned to ensure participants can learn the entire course along with the flexible internship program.

What about post-course assistance?

The post-course assistance is one of the best features of IIM SKILLS. You get lifetime access to the learning management system which is regularly updated with relevant content. The support team is always available for you in case of any queries or confusion even after you have completed the course. Whether you want to start your own content writing agency, want to become a freelance content writer, an entrepreneur, or a digital marketer specializing in content marketing, IIM SKILLS will assist you whenever you face a challenge. 

Is IIM SKILLS trusted by corporates?

Yes, corporates trust and recognize the IIM SKILLS content writing certification and can offer you great opportunities for a fruitful career. The students of the IIM SKILLS Content Writing Master Certification Program are working in eminent corporate organizations like Amazon, HTC, IBM, Genpact, Dell, and many more. 

What kind of job opportunities will I get after completion of the content writing course from IIM SKILLS?

Our program is known for being the well-structured content writing courses available in the industry. We provide a 100% interview guarantee to our students once they complete the CWMC Program. To get the job, students need to have their portfolio and in the program, we help students to develop that. Apart from this, we guarantee students a non paid internship to further excel in the content writing industry. During this internship program, students publish their books with Kindle and other platforms, they write for Times of India blogs. They Learn in-depth SEO, web analytics and the most important subject how to sell content writing services as an agency or freelancer.

Are there placement opportunities available after completion of the course at IIM SKILLS?

Top content writing agencies, brands, and corporate organizations collaborate with IIM SKILLS for placement opportunities. After the assessment of your writing skills, you will be offered job placements. You’ll also be given interview assistance once you qualify for an interview in any organization. 

What are the key things that I will learn from the CW Master Course at IIM SKILLS?

The most important takeaways from the course at IIM SKILLS are as follows:

  • Detailed understanding of the content writing industry and how it works
  • Types And Genre of Content
  • Importance and Types of Keywords
  • Knowledge of tools, applications, and software that enhance the quality of your write-ups.
  • How to start a successful content writing business.
  • How to approach clients for content writing projects.
  • How to charge for content writing assignments.
  • Writing different types of content.
  • Building successful mindsets to become a thought leader in the content writing industry. 

Is Content Writing a good career?

Content is King, Content Writing will always remain as the best career choice in this Digital World. When you search on the Internet about anything you see Ads, SEO Results and Google Local Listing. All those written words are form of Content Writing and without Content Writing Knowledge these job roles are incomplete. To answer your question is Content Writing a good career, yes it is .

How do I become a content writer with no experience?

To become a content writer with no experince you can either start writing and increase your knowledge or else you can participate in a short program like CWMC offered by IIMSKILLS.

What is SEO in Content Writing?

SEO is the most crucial learning in Content Writing. If you do not serve your content with proper SEO it has no use. SEO in Content Writing helps you to identify the right topics, increases chances for you to come in front of people when they search for the topic or subject you have published through your content.

In today’s digital frenzied world, an SEO-content writer is in great demand. SEO-friendly content gets noticed and read. The rest of the content gets relegated to the background. It rarely ever appears on the first few pages of the search engine. So, learning SEO and integrating it into your content writing is of paramount importance.

Basic SEO rules for content writing include researching keywords, integrating them into the copy naturally, incorporating scannable headlines, and keeping the content well-structured. You can learn all of this and more in our content writing training at IIM SKILLS.

How do I Learn SEO Content Writing?

If you are a student in IIMSKILLS Content Writing Master Course, you do not have to worry about it. Our Course covers in-depth SEO Content Writing Knowledge. You will do it hands-on with us during your course tenure.

What are the SEO Tools?

SEO Tools are the tools which help you to do site SEO, find the right keyword, check the user experience and to make your website eligible to get ranked by Google Webmaster.

What is the Salary of Content Writer in India?

As per the recent report shared by Payscale , an average fresher in Content Writing industry earns INR 25,000-30000 and experienced professionals earn at least INR 40,000-50000. Salaries for Content Writers in India varies on the parameters like writing skills, the industry you are writing for, your academic background.

What is the basic qualification required for the Content Writer?

There is no specific qualification required to become a Content Writer other than good writing skills however Content Writing Jobs definitely demand a graduate or above to hire a professional in the corporate world.

How do I practice Content Writing?

Practice Content Writing means to write more and more every day. There is no better way to practice Content Writing other than writing, publishing and repeating the process. 

How can I become a content writer in India?

India has abundant opportunities for Content Writers, to become a Content Writer in India you can start by taking up Content Writing Course from IIMSKILLS or else you can try writing your first blog at someone website. However, learning a content writing course is like proofreading before publishing content at your website.

How do I get a job as a Content Writer?

Content Writing Jobs can be found easily at Job Portals like Naukri and Shine for the big cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune and abroad like Singapore, Dubai, Oman, Muscat & The United States.

If you undergo any professional training programs for Content Writing you get a job as a Content Writer very easily as most organizations prefer hiring directly from an institute vs going out and finding talent over job portals. 

Will I get a lucrative job after completion of the course?

After you complete the course, based on your skills you will be given placement assistance. You can be hired by top writing companies, digital marketing agencies, media houses, and corporate brands including Fortune 500 companies. You have to be sincere and dedicated to creating original, plagiarism-free content to be considered a worthy candidate for a job position. 

How much time I need to devote in an Online Content Writing Courses?

We expect our participants to give at least 1 hour a day apart from the weekend/weekdays online content writing courses delivery. Our Online Content Writing Course (CWMC) will ensure you have a great learning experience if are committed to write at least one hour a day.

How much should a content writer charge?

Content Writers should charge on the basis of their writing skills at least 50 paise per word to 2 rupees depending upon the client, topic and recurring business you are getting from the client.

Will my lack of proficiency in English be a hindrance to my learning?

Understanding basic English is the prerequisite to enrolling in the IIM SKILLS content writing course. However, you do not have to possess advanced English language skills. Moreover, the online content writing course at IIM SKILLS will help you to become a content writer. It will hence, provide you with the essentials of English language skills. You will also get tips, tricks, and strategies to improve your understanding of the English language so that you can go on to become a successful content writer with an excellent grasp of the language. 

Will the content writing course from IIM SKILLS bolster my resume considerably?

The content writing course from IIM SKILLS will help you to strengthen your resume to a great extent. Since you will be learning the nitty-gritty of content writing it will be immensely beneficial for you. Right from creating your own website at WordPress, understanding the fundamentals of designing and planning your website, and content creation you will have pertinent knowledge when you apply for content writing jobs. The program covers in-depth knowledge to write & execute content writing within the training.

Will you share some reviews of previous students from the Content Writing Course at IIM SKILLS.

We will be more than glad to share the experiences of our previous students who have benefited from the course at IIM skills. Please  click here  to read about student experiences and what they feel about the online content writing course and its curriculum. 

How to Enrol as a student of the content writing courses at IIM SKILLS?

The steps to enrol as a student at IIM SKILLS is as follows: 

  • After going through the details of the curriculum, you can request a callback or take an online demo to understand what the course entails and whether it is suitable for you. 
  • Thereafter, you can register for the course and select the batch you are more comfortable with. There are weekday batches (Tues, Thurs) and weekend batches (Sundays). You also have the liberty to select another batch if you have registered for one and realize that it is not suitable for you. 
  • The dates for your classes are announced beforehand, and you embark on your journey to become a successful content writer. 

How frequently program is updated?

Content Writing is a vast and growing subject. Being both an art & science, the syllabus of Content Writing Courses must keep being updated. The regular updates keep IIM SKILLS Content Writing Program a league apart from that of other Content Writing Institutions.

In this Content Writing Master Course, commonly called the CWMC training, our approach to Content Writing training is exhaustive. You will learn various techniques of Developing Various Types of Content through a series of 12 Modules.

The number of modules in this program for each subject will vary based on the importance and effectiveness of each writing pattern & style. Around 3 modules will typically be delivered in one week. For you to learn all the modules of Content Writing in the duration promised, we will conduct multiple online classes every week during weekdays & weekends (according to the batches) you will select.

We believe that taking up online sessions is the best way to get trained in the Content Writing space. You will get lifetime support sessions as part of promises from IIM SKILLS.

IIM SKILLS experience in the professional training industry is since 2015 , along with the apparent requirements of learning Content Writing makes the case clear for the CWMC course to be the best in the industry. Since all of the research and application on Content Writing takes place online, you have to be on this platform to learn.

How will you know if you are a good writer?

Writing is subjective, and you cannot compare any two writers. Every writer will have a unique style. Most traits of good writers can be developed over time, but some tell-tale signs indicate, writing is your cup of tea. Here is a small checklist:

  • You are good at conveying thoughts and expressions through words.
  • You have excellent language skills
  • You would rather write it than say it.
  • Writing seems therapeutic to you, and you want to write every day
  • You make an effort to keep learning to improve yourself
  • You finish what you start writing

Will I get recorded sessions of the classes for revisions?

Yes, of course, we record every session and we provide lifetime access to our students for live courses and recorded classes through our well-known learning management system. Internet writing keeps changing in the modern world and to ensure our participants are always updated we provide them with this facility of attending or repeating our content writing courses end number of times at no extra cost. You just need to update the relationship manager about your repeat participation over an email and you will get access to the next available batch.

Will this course be beneficial to me if I am interested in Copywriting?

The course will cover a wide variety of writing genres, copywriting is one of the vital topics. You will learn to create impactful content, and weave storytelling into your copy for better results. You’ll also research and explore diverse niches for content and copywriting. 

Is there eligibility to enrol for the content writing course at IIM SKILLS?

To enrol for the IIM SKILLS Online content writing course, you have no eligibility, cut-offs, or educational qualifications  to comply with. You just need to be diligent and up-skill yourself with this course. Whether you are a homemaker, a retired person, a college dropout, a marketer, a salesperson, or belong to any other industrial sector, you can sign-up for it and start your journey towards becoming a very successful content writer. 

What happens If I can’t attend the virtual lectures?

IIM SKILLS enables you to access lectures that you’ve missed at any point in time. The lectures are all recorded and you get access to it soon after the actual class is held. You will be able to access this recording through the learning management system of the institute. So, even if you miss a lecture or are unable to attend part of the lecture, you will never miss out on any session. 

Will I be able to see some proof of the batches of a content writing course at IIM SKILLS?

Yes when you visit IIM SKILLS Website, you will be able to see the alumni reviews and how they have benefitted from the course. You can also check our participant’s reviews on IIM SKILLS Youtube Channel, Quora, Google Reviews, Trust Pilot etc review based platforms.

Which is the Best Content Writing Course in India?

There are many content writing courses in India and each course has its USP to be claimed as Best Programs. Here are some of the exclusive features you get at IIM SKILLS that makes CWMC programs the best for the writers.

  • 100% practical course & led by the Best Content Writers in the world.
  • 100% internship guarantee to the participants.
  • You will learn 25 types of writing along with weekly assessments and feedbacks.
  • Trainers support in the course and even after the course completion.
  • Unlimited doubt clearing sessions.
  • Money return guarantee if not satisfied.
  • Access to 24 x 7 discussion forum to interact with fellow participants and alumni
  • Portfolio development including writing for multiple websites + book publishing + releasing a PR + Writing for Times of India.

Given the fact, our participants are welcomed by the top writing agencies in India like Brandholic, Contentholic, SOPPro, Write-Right, Estorttellers for their regular hiring needs.

How much is the fee for Online Content Writing Course at IIM SKILLS?

Content Writing Master Course fee is INR 16,900 + 18% applicable taxes. You can book the upcoming event here…

Will I get industry valid certification after completion of the course?

Yes, the CW Master Certification is industry-validated and the curriculum is regarded as one of the best in the category of content writing courses online. 

IIM SKILLS Content Writing Master Course Certificate Copy

What are some recognitions earned by IIM SKILLS?

IIM SKILLS has been featured in leading brands and top media houses like Mid-day, The Statesman, DNA, Prime Time, Times Of India, Observer, Higher Education Digest, and Indian Daily Post. They have also been mentioned in some of the most eminent career blogs like career 360. 

IIM SKILLS is also partnering with various top business schools and working to launch joint certifications with them in different fields like finance, marketing, entrepreneurship, and artificial intelligence. 

Top corporate brands like BMW, Amazon, Dell, Genpact, IBM, and Barclaycard are just some of the eminent names that trust IIM SKILLS for their superior course curriculum and impeccable training approach. The Content Writing Course designed by IIM SKILLS is industry-validated Content with top writing agencies. 

Will we have live virtual sessions?

Yes, the master content writing course at IIM SKILLS is interactive in a live virtual classroom setup. Through immersive learning, in the live classroom sessions, you will get knowledge on all the facets of content writing and will get lifetime access to complementary tools. These include keyword research tools, landing page creators, and SEO management tools. 

What is an LMS? How to access it?

An LMS or learning management system is any E-portal, a software that helps to integrate all the elements of a course to create a holistic experience for the students. The LMS houses course materials, relevant case studies, important information related to the courses and can be used to store and deliver vital knowledge to the students at any time anywhere. You can track, analyze, and implement changes to the LMS providing the best experience to your students. 

Access to the learning management system at IIM SKILLS will be given to you once you enrol in the online content writing course. Once you get your username and password for your LMS, you will be able to log in with the link provided to you on your registered email address. Log in to your LMS from your phone, tablet, or personal computer with the link provided, and you’re good to go. 

Can you provide some details about IIM SKILLS as an Ed Tech company?

IIM SKILLS is globally recognized as one of the top Ed-tech institutes offering a variety of online courses. In the 6+ years since its inception, IIM SKILLS has trained more than 15000 students from 35 + countries. They have conducted more than 2500 training with faculty members who have 10+ years of relevant industry experience. 

The blog provided useful tips, strategies, and guides for career enhancement. After reaching a million people through the blog, IIM SKILLS successfully launched the first full-fledged online content writing course that paved the way for intensive content writing training online. 

Will the online content writing course warranty the same credibility as that of a classroom-based course?

Yes, absolutely. In fact, in the wake of the pandemic, students from all streams are opting for online courses as opposed to classroom sessions. There are various reasons for it, most prominently the flexibility of time and the convenience of learning from the comfortable ambience of your own space. 

IIM SKILLS being the leading edtech institute in India offers industry-validated, internationally recognized content writing certification. Content writing courses online have the same credibility as that of courses in a reputed physical institution. All you need is valid accreditation which will help you to land the perfect job for you. 

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  • Content Writing free courses

Free Content Writing Courses

Great Learning is offering free content writing courses to help you attain in-demand creative skills for a career in content writing. The content marketing basics free course offered here will help you gain content skills that are the best way to connect with customers and promote your product and services. Through the free spoken English course offered, you will have the upper hand in fluency in writing content. 

You also have a free course addressing WordPress, which is an in-demand platform for content writing and help you get acquainted with its multiple plugins for smoother content writing. Enroll in these free content writing courses that address basics to advanced concepts to help you upskill in content writing and gain free certificates of course completion.  

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Learn Content Writing For Free & Get Completion Certificates

The modern industry has incorporated content writing as a crucial component. Content creation is crucial for businesses to effectively sell their goods and services to potential clients, given the growing trend of digital marketing. Businesses may produce compelling, educational, and persuasive information that appeals to their target audience through content writing. It is an excellent approach to developing a brand and establishing a presence online.

Using content writing, you can produce persuasive material that will draw customers to your site and generate leads. Furthermore, it works well for creating content for SEO, which makes it easier for clients to find businesses. Similarly, content writing can be utilized to provide content for social media campaigns, assisting businesses in more successfully connecting with their audience.

Writing content is a crucial component of the market today. It is an effective tool that can assist companies in achieving their objectives, establishing their brands, and establishing a presence online. Businesses should invest in content writing as a significant resource if they want to succeed in the cutthroat economy of today.

Great Learning offers free online content writing courses with certificates to help you develop the critical, creative abilities currently in demand. You need to understand that content is "King" when it comes to connecting with your target market and boosting sales of your products or services. Given the demand, learning the essential abilities of content writing is necessary for you to advance in the current industries.

Benefits of Learning Content Writing

Content writing is an increasingly important skill in today's digital world. More and more businesses are turning to content writers to create compelling, engaging, and informative content for their websites, blogs, and other digital platforms. Learning the art of content writing can be highly beneficial for any writer, regardless of background and experience. Here are just some of the benefits of learning content writing:

1. Increase Your Professional Credibility:  

Content writing is a specialized skill that requires knowledge of topics and the ability to communicate complex ideas in a simple and engaging way. By learning content writing, you can demonstrate to potential employers that you have the skills and knowledge necessary to produce content that will help build their brand and grow their customer base.

2. Expand Your Professional Network :

Content writing is an excellent way to expand your professional network. As a content writer, you will work with people from all walks of life, including marketing professionals, web designers, and business owners. This can open up a whole new world of professional opportunities for you and help you build relationships with professionals in your field.

3. Enhance Your Writing Ability :

Content writing involves creating informative and engaging content. By learning the art of content writing, you can hone your writing skills and create content that resonates with readers. This will help you stand out from the competition and further establish yourself as a professional writer.

4. Generate Additional Income :

Content writing is a great way to generate additional income. Many content writers can earn a full-time income from writing content for businesses, websites, and other digital platforms. With the right knowledge and skill, you can quickly become a successful content writer and generate income from your writing.

Content writing is an invaluable skill in today's digital world. Learning the art of content writing can increase your professional credibility, expand your professional network, enhance your writing ability, and even generate additional income. If you're looking to take your writing career to the next level, then learning content writing is a great way to do just that.


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Frequently Asked Questions

Great Learning offers free content writing courses, which address basic to advanced concepts. Enroll in the courses that best fit your career objectives from the course pool to earn certificates of completion for content writing.  

With the support of online learning platforms, it is now possible to learn concepts on your own. Great Learning Academy is a platform that provides free content writing courses where learners can learn at their own pace.  

These free content writing courses offered by Great Learning Academy contain self-paced videos allowing learners to learn crucial content writing skills at their convenience.  

Yes. You will have lifelong access to these free content writing courses Great Learning Academy offers.  

You can enroll in Great Learning's Digital Marketing Courses , which will help you gain skills in demand in industries. Complete the course to earn a certificate of course completion.

Yes, learning content writing can be a valuable skill to have. Content writing can be used in various industries, from marketing and advertising to journalism and web design. It is a versatile skill that can open up career opportunities and increase your marketability as a professional.

Content writing is popular because it is an effective way to communicate with people and share information. Content writers are able to create compelling, engaging content that informs, entertains, and educates readers. It is also an effective way to boost search engine rankings, build brand awareness, and increase website traffic. Content writing is a great way to reach a large audience and build relationships with potential customers.  

You will be awarded free content writing certificates after the completion of your enrolled content writing free courses.  

Through these free content writing courses, you will learn about content marketing basics, spoken english, design thinking, user experience, and more relevant concepts crucial for content writing.   

These content writing courses are provided by Great Learning Academy for free, allowing any learner to learn content writing and gain crucial skills for free.

Learners, from freshers to working professionals who wish to learn the latest skills in content writing, can enroll in these free content writing courses and earn certificates of course completion.  

Choose the free content writing courses you are looking for and click on the "Enroll Now" button to start your content writing learning journey.

Great Learning Academy is the proactive initiative by Great Learning , the leading e-Learning platform, to offer free industry-relevant courses. Free content writing courses contain courses ranging from beginner-level to advanced-level to help learners choose the best fit for them.

There are several jobs that require you to learn content writing, including:

  • Technical Writer
  • Web Content Writer
  • Social Media Writer
  • Content Marketer
  • SEO Writer  

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Become a Writer Today

11 Best Content Writing Courses for Freelance Writers

Getting started with content writing is sometimes challenging, but content writing courses can give you the knowledge and skill to earn more money.

Making a living, and a good one, as an online freelance content writer is possible. However, to do so, you need some basic writing skills and knowledge of the content writing world. Content writing courses can give you that.

Content writing is more than just having solid language and grammar skills. You also need to know how to communicate with your audience. You must know how to reach an online audience with engaging and compelling content. If you are looking for content writing courses to help you deliver this to clients and build an income through online writing, here is everything you need to know.

Content Writing Vs Other Writing

1. writers work, 2. linkedin learning free content marketing courses, 3. masterclass, 4. skillshare online writing classes, 5. content marketing masterclass, 6. content strategy for professionals specialization, 7. become a freelance copywriter, 8. copywriting secrets – how to write copy that sells, 9. content is king: writing killer content for web and marketing, 10. the strategy of content marketing, 11. writing tools & hacks: copywriting, blogging and content writing, 12. search engine optimization fundamentals, the final word on content writing courses, content writing.

Writers Work contains freelance writing opportunities for writers who want to start their career

Writers Work

There are generally three basic categories of writing. These include:

  • Fiction writing — Fiction writing includes stories, novels, screenplays, short stories, poetry and prose.
  • Non-fiction writing — Essays, opinion articles, newspaper articles, most business writing, press releases, biographies and other factual pieces make up non-fiction writing.
  • Content writing — Content writing has a goal of conversion, or making the reader perform an action, and can include all types of digital marketing, including blogs, social media posts, landing pages, website content, reports, ecommerce descriptions and other types of online copywriting.

The main differentiator between content writing and, say creative writing , is that content usually drives a conversion. The definition of content writing is:

Creating blog posts, social media posts, articles, ebooks, guides, and any type of content that’s published online.

Many different types of content fall under the digital marketing auspice. This involves several factors, including:

  • Writing content i.e blog posts, articles, social media posts
  • Planning a content strategy
  • Understanding search engine optimization
  • Applying SEO techniques to the writing
  • Knowing how to write to a specific audience

With content writing, companies want to convert readers into customers, newsletter sign-ups or new contacts. Quality content helps them reach that goal. In this article, we explain more about what does a content writer do ?

Top 11 Content Writing Courses

Content Writing Courses

To make an effective content writing business, you need solid writing skills , but you also need to understand digital marketing, search engine optimization, and content strategy planning. All of these are skills that you can learn with content writing courses such as these:

online courses on content writing

Writers Work provides courses and training for new writers to kickstart their freelance careers. As well as providing training and courses for new writers, Writers Work also acts as a job board where writers can pick up work. This platform allows beginners to submit their work to publications and sites and apply for writing jobs. Freelance writers can use it to find online clients and get paid, all while working from home .

Writers Work costs a one-off fee or monthly subscription, giving writers access to all their courses, training, and jobs posted to the job board. With long-established partnerships with the most popular writing companies, Writers Work gives all users access to apply for available freelance writing jobs. Read out Writers Work review .

OMCA Certification Test Prep From LinkedIn Learning

When you’re launching a content writing business, you may not have the funds to invest in a paid course, but LinkedIn has a number of free content marketing courses you can take. These are video courses without tests or quizzes, but they can give you the information you need to successfully launch your new business.

Later on, when you can afford it, LinkedIn Learning offers content writing courses covering topics like copywriting, social media marketing, content strategy, and blogging. It’s also a good choice if you want to pitch the cost of a course to an employer as they’re probably familiar with LinkedIn already.

That said, it’s worthwhile paying to take a LinkedIn content writing course. If you complete the course, it’ll award you with a certificate that you can use on your LinkedIn profile. This will help you stand out in the eyes of employers.

Read our LinkedIn Learning review .

Masterclass courses

Masterclass specializes in offering online courses about topics like music, creative writing, and the arts. However, it’s also started offering business and marketing courses. You can learn about sales and persuasion from author Daniel Pink and about creativity and leadership from journalist Anna Wintour.

Couple these courses with Masterclass offerings about business storytelling from the likes of Malcolm Gladwell. These courses are relatively affordable and produced to a professional standard. You can also watch them on your lunch break using the Masterclass app.

Read our Masterclass review .

You brush up on general writing skills and learn some basic content marketing techniques via classes from SkillShare. These cover many different topics including the staples of branding, storytelling, and creative writing.

These courses are also are self-paced, so you can learn appropriate skills on the side of a day job.

The Content Marketing Masterclass on Udemy not only teaches writing skills, but it also helps new content writers understand copywriting, SEO, marketing, and overall content creation. It outlines the cognitive buying journey and how a freelance content writer can guide people along that path.

This course from Northwestern University is on Coursera. Content Strategy for Professionals Specialization teaches freelancers and other content marketers how to generate ideas that will resonate with a target audience. It also teaches how to understand that audience to better use written content to bring the right emotions and action to the forefront.

For new freelance writers, this course will teach how to build a business from the ground up. If you already have writing skills, this focuses on the mechanics of building a freelance business instead of the “how to write” tips you might find elsewhere. Sign up for Become a Freelance Copywriter to get the skills you need to fast-track your new freelancing business.

The goal of online content creation is to convert, and conversion often means selling. Copywriting Secrets – How to Write Copy That Sells will show you how to write content that gets the desired action from the site’s reader.

This content writing course includes finding your voice and writing ideal copy that speaks to your audience. Copywriting is a good skill for any writer as it’ll help you sell more of your products or your clients’ products and services.

If you need to learn how to write web content, this is where to start. Remember, this type of writing is different from fiction and non-fiction writing for publications. You need to learn how to write for the web, how to edit for the web, and how to convert with what you write, and Content Is King will show you how.

Content marketing strategy is just as important as content writing skills, and the Strategy of Content Marketing course on Coursera will teach you how to develop and implement your online marketing strategy. It will also discuss metrics to analyze to see if your content and marketing strategy are working.

Writing Tools & Hacks gives you the tools and apps you need to improve your copywriting and content writing. This course teaches you how to write efficiently, create effective headlines, and use tools already available to you to improve your writing and its conversion. It also tackles how you can keep fresh ideas flowing at all times.

You cannot be successful with a content writing online business if you do not understand SEO, and this online course will teach you the fundamentals of how to optimize your online content to appeal to the search engines. This science can be hard to master, but the Search Engine Optimization Fundamentals course will outline it all for you so you can confidently offer optimized content to your clients.

Content writing courses can help you fill in the gaps in your understanding of online marketing and writing for the web. Whether you need to learn more about SEO, targeting and reaching an audience, technical writing, or working as a blogger, you can find a course that covers the topic.

Take advantage of these online courses, and launch a successful content creation business to put your writing skills to work. After taking a course in content writing, you could apply materials by writing for content mills . That’ll give you a chance to get paid for learning on the job.

From there, you can easily find a content writing job or build a business as a content publisher.

The Best Online Writing Courses

Best Content Writing Apps

Best Content Marketing Blogs

Best Content Optimization Software

What Is Content Editing ?

Interview With Bernard Huang: Clearscope Founder

online courses on content writing

Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.

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Top 6 Free Content Writing Courses

As businesses and individuals recognize the importance of high-quality writing for their online presence, the demand for skilled content creators is ever-growing. Are you looking to refine your skills or start a new career in content writing? Free courses are an ideal way to get a solid foundation without breaking the bank.

Below is a list of the top free online content writing courses offering a comprehensive education for beginners and experienced writers. These courses focus on various aspects of content writing, from the basics of grammar and style to more advanced techniques like search engine optimization (SEO) and marketing strategies. With these resources, you’ll be well-equipped to produce high-quality content that resonates with your audience.

The Importance of Brushing Up or Leveling Up Your Content Writing Skills

The Importance of Brushing Up or Leveling Up Your Content Writing Skills

If you have pondered becoming a content writer, you may have considered taking an online content writing course to grasp what content writing involves. The good news? There are free online courses specifically for content writing you can start today.

These courses aren’t just for new content writers; most are suitable for experienced content writers.

It never hurts to take refresher courses. It’s always a good idea to “level up” your knowledge and writing skills to stay ahead of the game.

Why should you take an online content writing course? Consider these factors:

  • The world of content writing is constantly changing
  • There are always new techniques to learn to improve your skills
  • New features and tools can be hard to understand
  • The growing demand for content may spread to other forms of technology
  • A writer new to content writing can get a better understanding of just what kind of writing they must provide

Online content writing courses can help you achieve these goals. Such courses can absolutely make a good content writer better. 

Once you understand the realities of content writing, taking an online course can help you navigate your journey. 

A content writing course will help today’s content writers meet tomorrow’s demands and changing landscape.

How Content Writing Differs From Other Writing Formats

How Content Writing Differs From Other Writing Formats 

Content writing is a unique form of writing that caters specifically to the needs of a brand or company. It requires a different skill set than other writing formats like academic writing, fiction, or journalism. Let’s look at the elements that distinguish content writing from other formats.

Search Engine Optimization (SEO) Techniques

Incorporating SEO writing into content is crucial for increasing its visibility in search engine results and attracting the readers that brands aim to engage. SEO writing involves strategically using keywords and phrases. The goal is to improve rankings and drive organic traffic to the content, setting content writing apart from other writing formats.

Use of Keywords

Keywords play an essential role in content writing, as they help search engines understand and index content accordingly. Content writers should use short-tail (one or two words) and long-tail (longer phrases) keywords. Long-tail keywords, in particular, boost the chances of the content appearing in search results as they cater to more specific queries and face less competition.

Incorporation of White Space

Effectively using white space also characterizes content writing. To make the text more visually appealing and easier to read, content writers should break their content into short paragraphs and use short sentences. This strategy helps keep readers interested and engaged, increasing the likelihood that they will continue reading and interacting with the brand’s content.

Below we outline six (plus a bonus!) free top online courses to help you begin.

Top Content Writing Courses

Top Content Writing Courses

These courses listed below provide a step up in your writing career. Many free content writing courses for beginners can still provide good information for experienced content writers. 

There are content writing courses with certification that will help you stand out. Get started today and improve your skill as a content writer.

Skill Share Online Content Writing Classes

1. SkillShare: Online Content Writing Classes 

  • Course name: Online Content Writing Classes
  • Modules: Vary by course
  • Duration: Vary by course

SkillShare, after the conclusion of its free trial, becomes a paid online learning platform that requires an annual access fee. While on the site, you can take advantage of their diverse content creation courses , encompassing content writing and marketing disciplines.

These courses delve into various aspects of content creation, such as effectively utilizing links, producing and incorporating appealing videos, and mastering the art of SEO writing to improve your content’s visibility. As a result, you can develop a comprehensive skillset to create engaging and compelling content.

Among the many courses offered, the “ Complete Web Content Writing Masterclass ” is designed to teach you the essentials of writing captivating content for your website’s homepage. It equips you with the knowledge and techniques to create a strong first impression on your visitors.

If you’re seeking a more in-depth understanding of content writing, the “ Hands-On Content Writing ” course is highly recommended. This course not only delves deeper into the nuances of content writing but also demonstrates the use of various helpful tools and techniques for generating fresh and innovative ideas. This way, you can consistently produce unique and relevant content for your audience.

It should be noted that the course videos on SkillShare don’t have captioning. However, to accommodate users with different learning preferences and accessibility needs, transcripts are provided alongside the videos. This documentation ensures that all learners benefit from the knowledge shared through these informative and engaging courses.

Essentials of Writing Content

2. Udemy: Essentials of Writing Content 

  • Course name: Essentials of Writing Content
  • Lectures: 5, including the introductory lecture
  • Duration: 1 hour 1 minute

Udemy courses, a popular online learning platform, are predominantly offered as video lectures, providing learners with an engaging and interactive mode of study. To enhance accessibility and user experience, Udemy also presents the option for captioning videos, ensuring that individuals with varying needs can fully benefit from the educational content.

One noteworthy free online course you may find particularly valuable is “ Essentials of Writing Content .” This comprehensive course delves into the crucial traits and skills required to become a successful content writer, offering insights into the world of content creation and the importance of mastering the art of writing.

Throughout the “Essentials of Writing Content” course, learners can expect to explore various aspects of content writing, broken down into five short lectures totaling one hour.

Semrush Content Marketing Toolkit Course

3. Semrush Content Marketing Toolkit Course 

  • Course name: The Content Marketing Toolkit
  • Lectures: 9 videos
  • Duration: 45 minutes

Semrush, a leading digital marketing software company, provides a comprehensive, free online course on content marketing called “ The Content Marketing Toolkit .” This course is designed for individuals interested in learning and enhancing their content marketing skills, whether beginners or seasoned professionals. The course covers essential topics such as keyword research, content optimization, and audience targeting.

In addition to the Content Marketing Toolkit course, Semrush offers an extensive library of free resources on SEO (Search Engine Optimization) and content writing. These materials cater to various skill levels and are available to anyone keen on expanding their knowledge and improving their craft. By exploring these resources, learners can gain insights into best practices for optimizing content, attracting organic traffic, and increasing website visibility on search engines.

One of the standout tools that Semrush provides is the free Topic Research Tool, designed to help users generate unique and relevant ideas for their content marketing campaigns. This tool allows users to discover trending topics, popular questions, and commonly searched keywords within their industry or niche, making it an invaluable asset for content creators and marketers alike.

Entity SEO for Content Writers

4. Udemy: SEO Training 

  • Course name: Entity SEO for Content Writers
  • Lectures: 9, including the introductory lecture
  • Duration: 1 hour

“ Entity SEO for Content Writers ” is an online course on Udemy designed to teach content writers how to optimize their content for search engines with a focus on entities. As defined by Google, entities are distinct and well-defined objects or concepts on the web, including people, places, organizations, and even ideas. Understanding and implementing entity-based SEO helps content writers enhance their content’s visibility in search engine results. This leads to increased organic traffic and improved user engagement.

The course covers topics essential to mastering entity-based SEO, including understanding Google’s Knowledge Graph, identifying and leveraging key entities within content, and implementing structured data markup to provide search engines with better context. Throughout the course, learners will be provided with practical examples and actionable tips to apply these concepts to their own content, ensuring they can develop a strong foundation in SEO techniques and make their content more discoverable.

Moreover, this course allows content writers to gain a competitive advantage in the constantly evolving marketplace. The course suits content writers of all skill levels, from beginners to experienced professionals seeking to enhance their knowledge and stay up-to-date with the latest SEO practices. With engaging lectures, interactive quizzes, and valuable resources, this course equips writers with the skills to create high-quality, search engine-friendly content that attracts and retains users.

HubSpot Content Strategy Course

5. HubSpot: Content Creation Courses 

  • Course name: Content Strategy Course: Learn How to Create a Successful Content Strategy
  • Lectures: 6 lessons broken down into 24 videos
  • Duration: 3 hours 57 minutes

HubSpot’s in-depth “ Content Writing Strategy ” course provides a wealth of knowledge designed to enhance your writing abilities and elevate your content creation game. It covers several topics, ensuring participants thoroughly understand content writing strategies and best practices.

As you progress through the course, each lesson is carefully structured to build upon previous concepts, effectively reinforcing your learning experience. Upon completing a lesson, HubSpot’s intuitive platform will suggest a curated selection of recommended courses that align with your newly acquired skills and knowledge. These supplementary courses are tailored to expand your expertise further, enabling you to stay ahead of the curve.

The course is designed for aspiring writers and caters to experienced professionals seeking to refine their skills and remain current with industry trends. So, no matter your skills, this course will empower you to create compelling, high-quality content that resonates with your target audience and drives tangible results.

Alison - Free Content Writing Course

6. Alison: Content Writer Certification Courses

  • Course name: Free Online Certificate Courses to Become a Content Writer

Alison’s content writer certification courses provide a comprehensive learning experience for individuals looking to develop or enhance their content writing abilities. These courses cater to a wide range of learners, from beginners seeking an introduction to the field to more advanced students looking to optimize videos for content creation. With various courses available, you can choose the ones that best align with your personal or professional needs.

To help you find the right course, Alison offers a convenient search feature that allows you to locate specific courses to start your learning journey easily. One particularly useful free course they provide is the “ Content Writer ” course selections, which cover essential skills and techniques for effective content writing.

In addition to text-based courses, Alison also offers some courses in a video format, providing a dynamic and engaging learning experience. However, it is important to note that they currently don’t provide captioning or subtitles for their video content. Despite this limitation, Alison has acknowledged the issue in their FAQs and is actively working on adding captions to improve accessibility for all learners.

With Alison’s content writer certification courses, you can confidently dive into content writing, learning valuable skills and techniques to help you succeed in this in-demand field. Whether you’re just starting or seeking to expand your existing skillset, Alison’s diverse course offerings are designed to meet your needs and help you grow as a content writer.

Promote Your Business With Content

BONUS: Google Digital Unlocked: Promote with Content

  • Course name: Promote a business with content
  • Duration: 3

The “ Promote a business with content ” course from Google Digital Unlocked teaches individuals and small business owners how to effectively use content writing and marketing to drive growth and customer engagement. The course covers content types, like blog posts, videos, podcasts, and social media updates, and equips learners with the skills to create, manage, and optimize their content marketing efforts.

Learners will discover how to identify their target audience, craft compelling content, and optimize it for search engines. The course also covers using calls-to-action, developing a content calendar, and measuring campaign success with analytics tools. This knowledge enables participants to implement a tailored content marketing strategy to increase website traffic, brand awareness, and customer loyalty.

Suitable for beginners and those with some digital marketing experience, this course offers valuable insights and practical tips to create compelling content that resonates with the target audience and supports specific business goals.

Long-term Benefits of Taking Free Content Writing Courses

Long-term Benefits of Taking Free Content Writing Courses

After completing one or several free online content writing courses, you can significantly enhance your skills as a content writer. This experience sets you apart from the average content writer who may believe they are proficient in their craft without formal training. By investing time in learning, you can present yourself as the kind of writer who:

  • Takes your work seriously: By participating in content writing courses, you demonstrate dedication and professionalism, essential qualities for a successful writer. You show that you are willing to invest time and effort into honing your skills, and potential clients will appreciate this commitment.
  • Prioritizes improving your skills: Continually seeking growth opportunities is crucial in any industry, and content writing is no exception. By taking courses, you show that you value self-improvement and are eager to learn new techniques and strategies to enhance your writing abilities.
  • Produces better work than the average, untrained content writer: With the knowledge gained from content writing courses, you can craft more engaging, informative, and well-structured content. Your writing will likely be more polished, coherent, and compelling than an untrained writer’s, giving you a competitive edge in the market.

Whether you’re a seasoned content writer or just starting in the field, taking online content writing courses and receiving certification positions you as a competent and credible writer. This effort boosts your confidence and helps you attract more clients and opportunities, ultimately leading to greater success in your content writing career.

FAQs About Content Writing Courses

FAQs About Content Writing Courses  

How can i learn content writing for free.

There are numerous resources available online to learn content writing for free. You can start by exploring websites like HubSpot Academy and   Coursera,  which offer free content writing, marketing, and digital communications courses.

Additionally, there are many articles, blogs, and tutorials that provide valuable insights and practical tips on improving your writing skills. Remember to practice consistently and seek feedback to refine your craft further.

Another excellent way to learn content writing for free is by joining online writing communities and forums. These platforms allow you to connect with other writers, share your work, and receive constructive criticism. Moreover, you can also learn from experienced writers by reading their work. Be sure to pay attention to their style, tone, and choice of words.

Moreover, consider following industry influencers and subscribing to their newsletters. Doing so can provide you with valuable insights, trends, and best practices in content writing. 

Which certification is best for content writing?

Determining the best content writing certification depends on your specific goals, interests, and level of expertise you wish to achieve. HubSpot’s Content Marketing Certification is a popular choice among content writers, as it covers essential aspects of content marketing, including strategy, storytelling, and promotion techniques. 

Another reputable certification is the American Writers and Artists Inc. (AWAI) Copywriting Certification. This program focuses on persuasive writing, direct response marketing, and copywriting techniques. That makes it an excellent choice for writers looking to excel in sales-driven content. The certification is well-recognized within the industry and can help boost your credibility as a content writer. Ultimately, the best certification depends on your career goals and the specific skills you want to develop.

How do I become a content writer without experience? 

One way for a writer with no experience to get started in content writing is to create your own blog. With practice in writing blog posts, you can learn how to write effectively and SEO basics. From there, you can move on to writing content for E-zines, newsletters, and online articles. Consider offering guest posts on other blogs or posting work on Medium. 

As you gather clips, create your writing portfolio , showing your best work to prospective clients. Consider joining a content creation platform like nDash. As a result, this allows you to gain experience in content creation and improve your writing skills.

Mastering the Art of Content Writing: Discover the Power of nDash to Showcase Your Talent and Attract Top Brands

The nDash content creation platform offers content writers the opportunity to showcase the skill and talents they have learned. Put your knowledge to the test and see just how it can help your work stand out.

Your work through nDash shows how knowledgeable you are about content writing, thanks to the courses you’ve taken. This lets brands know you’re the kind of content writer that’ll meet their needs.

Editor’s note: This content was updated and expanded upon on 5/5/2023.

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8 Free Courses For Writers & Content Marketers

There are tons of free online courses out there to help improve your content. Here are a few author favorites.

Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language.

Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with.

Before beginning to write content, you’ll want to consider:

  • How you’re going to optimize the piece with keywords, topical relevance, internal linking, and more.
  • How you’ll write for a diverse audience .
  • How you’ll ensure all of the writing has a consistent tone and style.
  • Whether you should hire writers who are experts in the subject matter, or writers who are experts at writing online content. In certain industries, it can be tough to find both.
  • How much will you pay your writers?
  • How many articles you are able to write and publish per week.
  • Who is going to manage the content when it comes to responding to comments, making sure links are not broken, etc.
  • In terms of marketing, which analytics reports you are going to use to make conclusions about the success or failure of each piece.
  • How you will incorporate different content types – video, infographics, ebooks, polls, reviews, interviews, etc.

It’s safe to say that if you want to write successful content that gets a lot of attention, it’s probably a good idea to get some training on both writing and marketing.

Fortunately, getting the training you need doesn’t have to mean shelling out a lot of money from your budget.

There are tons of free online courses that can help you learn everything you need to know to get the links and shares your business needs.

Read on for some favorites from myself and friends!

Top 8 Free Online Courses On Content Marketing & Writing

Disclaimer: I have not taken all of the courses listed below, but I have taken a few, and I know at least one person who has recommended the others.

They’ve also received numerous positive reviews from the hundreds of others who have taken the courses.

Without further ado, below are some of the best out there.

Skillshare Courses

Skillshare allows you to start free for 14 days, and then after that, it is a yearly fee of $96.00.

Once you pay for the membership, all of the classes are free within Skillshare.

If you don’t want to purchase a membership, the courses below can be purchased separately for anywhere from $10-20.

Still, I’ve added them to the list because you can get quite a few courses done for free during your 14-day trial.

1. Content Marketing: Blogging for Growth  

This course is taught by Eric Siu , CEO of Single Grain and Founder at Growth Everywhere.

This 80-minute class will teach you various blog-writing styles, how to brainstorm a topic, and then develop your notes from a brainstorming session to a full-on blog post. He even goes into detail on how to create an engaging headline and feature image.

This is a beginner course perfect for business owners and marketers, and it has a 95% positive review rate.

At the end of the course, you’ll have written an original blog post to share, which hopefully will be the first in a successful content marketing strategy!

2. Become a Better Blogger: Content Planning

This is a course by Andrea Goulet Ford of Corgibytes, a team of expert developers who not only offer maintenance services, but courses to boot!

Ford was an unknown name to me, but her loyal followers seem to swear by her advice, so I gave the course a try and was very impressed.

She has worked with government agencies, Fortune 500 companies, and many more across the board.

This subject matter seems fairly simple, but planning can be very intricate. She helps you create a resource library to refer back to in the future, AND she makes sure that you walk away with three months’ worth of online content all planned out.

Udemy Courses

Udemy is probably the most popular avenue for online marketers when it comes to taking free classes.

They have free options (all mentioned below) as well as paid options and offer more than 32,000 courses, 18,000 instructors, and 80+ course languages.

3. Content Marketing for B2B Enterprises

This course is best for B2B companies, but it’s worth mentioning because it’s one of the few good Udemy classes that are free.

The course is by William Flanagan , CEO and Founder of Audienti, and it’s great because it uses actual scenarios that Flanagan has dealt with in his own business as well as of his clients.

There are six sections to the class, including Creating Interesting Relevant Content, Publishing Content for Conversion, and Getting Content in front of Your Audience.

4. WordPress for Beginners: Create a Website Step by Step

This might seem unconventional, but part of content marketing is knowing how to take advantage of all WordPress has to offer.

This is important for SEO as well as user experience.

The course covers posts vs. pages, the Content Editor, media files, categories and tags, content widgets, and more confusing little options you have.

It’s a basic course and best for beginners, but necessary if you have any questions about what WordPress can offer.

Coursera Courses

Coursera courses are on the rise.

The education platform partners with top universities and organizations worldwide and makes it easy for anyone to sign up (similarly to Udemy, except it’s a bit pricier and works with colleges and universities).

Coursera also has one of the largest libraries of classes in all different categories, so this is one of my favorite platforms.

5. Content Strategy for Professionals Specialization

There are four parts to this course: “Engaging Audiences,” “Managing Content,” “Expanding your Content’s Reach,” and “Ensuring your Content’s Impact.”

The course ends with a final capstone project where you use the knowledge you’ve gained in the prior four courses to design a content strategy package.

The course says that it is designed for entry-level, for-profit, non-profit, volunteer, and government enterprises, and it’s a great way to learn some of the basics of content marketing and how it can relate to a business strategy as a whole.

It’s a beginner-level course, and if you spend approximately two hours per week on the classes, you will finish in about four months.

The best part is it’s completely free, although you do have the option of getting a Verified Certificate from Northwestern University for completing the course for $49.00.

6. High-Impact Business Writing

This is the only course on the list that isn’t free, but it’s only $35 for eight hours of videos, readings, and quizzes, which is pretty inexpensive for a Coursera course from the University of California, Irvine.

This course is unique because it’s one of the few options that put a heavy focus on the actual act of writing as opposed to content marketing.

It teaches you how to write and communicate effectively in the business world.

Naturally, a lot of this is writing for an online audience and online publications (although it does get into writing business proposals, memos, etc.). If polishing up your writing skills is what you’re after, this single-course is a great option.

This course is part of a 10-course series called Career Success Specialization, which you can opt to take from the link above.

General Website Courses

If you keep an eye out, you’ll notice different agencies and businesses around the web oftentimes offer courses taught by their professionals. Below are two of my favorites:

7. HubSpot’s Inbound Certification

This course doesn’t focus on writing or content marketing specifically, but it’s worth mentioning if you’re interested in how those two areas help an online strategy as a whole.

You learn everything from creating landing pages, closing sales, and more.

HubSpot is one of the leading marketing resources on the web with some of the best content featured on their five blogs, so their course is no doubt top-notch.

Once you pass the course, you get a personalized badge and certificate that you can display on your website, email signature, LinkedIn profiles, etc.

8. Online Marketing Institute: Content Storytelling Rules for the Digital Marketer

Much like Skillshare, the Online Marketing Institute offers a free trial that allows you to try any courses you wish.

They have 70 different content marketing classes to choose from all sorted by Beginner, Intermediate, and Advanced level.

The Content Storytelling class is pretty unique because it helps you understand storytelling fundamentals and how you can get creative so your content is more engaging.

Creativity is something that many businesses are lacking, so this is a cool course if you’re looking to step outside of your comfort zone.

Good content writers are in high demand, and we don’t see that changing any time soon.

It’s even possible to make a full-time income just through content writing if you take the time to learn the ins and out of the business.

The list above is a great starting point if you’re looking to expand your content writing skills, but it’s by no means an all-inclusive list.

More Resources:

  • The Top 10 Digital Marketing Certificate Programs to Enroll In
  • LinkedIn Adds 3 New & Free Marketing Courses
  • SEO for Beginners: An Introduction to SEO Basics

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Amanda DiSilvestro writes digital content that helps businesses grow their website traffic and establish thought leadership. Connect with Amanda at ...

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Creative Writing

Learn & Earn with Digi Skills Training Program

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Writing is a vast field and every sub-category of this field has its own unique writing format. This course is aimed at aspiring writers who want to familiarize themselves with this field and want to pursue writing as a career. It will provide a set of guidelines that will eventually help learners navigate the freelance world as writers. Throughout the duration of this course, trainees will learn about fiction/nonfiction writing, copywriting, social media writing, business writing, UX writing and much more. This course also covers some basics of Language Arts including grammar, vocabulary, parts of speech and common errors in writing, etc. Some parts of this course will also focus on enhancing thinking conceptually, improving observation and analytical skills so that learners can produce richer textual content.

Meet The Trainer(s)

Ayesha Fazlur Rahman | Amena Aly Kamaal

Ayesha Fazlur Rahman | Amena Aly Kamaal   (MA English Literature, Masters in Education | Masters in Communication)

Ayesha Fazlur Rahman:-

Ayesha is a Fulbright alum, with an M.Ed from the Harvard Graduate School of Education and MA English Literature from Punjab University. She also took an under-grad course in creative writing through the University of Minnesota (credit course). She has received training in moderation/ facilitation techniques from Thailand. Ayesha has academic training and experience in teaching and creative writing. As part of her work in the development sector, she has trained textbook authors in Islamabad, AJK and Baluchistan. The training module and posters were developed by Ayesha as part of her work with GIZ.

She has worked as a Quality Assurance Expert on training documents for Training for Pakistan (USAID). Ayesha also developed training content for teachers in KPK for PEAD Foundation. Additionally, she has worked as a consultant for FCDO, UNICEF and UNESCO projects. 

Ayesha has been a blogger with The Express Tribune (The Good News Column) and with Kuch Khaas (social interest topics, movie reviews, special occasion write-ups). She has written articles on environment-related issues for Natura magazine (WWF). Earlier, her short stories, poems and articles were published in The Dawn, The Muslim, The News, The Nation and Pulse Global. She wrote articles on women’s issues while volunteering at the NGO Bedari.

Ayesha started her career as a school teacher and has also briefly taught at Fatima Jinnah University. She has extensively conducted trainings for teachers, master trainers, and textbook authors; she has also developed content and designed the training program for these trainings. She is well-aware of the principles of pedagogy and andragogy; she has adapted to the needs and contexts of a vast range of trainees.

Amena Aly Kamaal:-

Amena is a high-performing, strategic-thinking professional with over 20 years of experience in the communication sector in national and international corporate organizations such as The United Nations. She is highly skilled at communications for the development sector; exceptional writing, presenting, and interpersonal communication skills. She is well-versed in all phases of the communication process using traditional and latest communication tools innovatively and effectively. She is adept at creative and business writing and has been conducting training programs for the past six years, nationally and internationally. 

She started her academic career in Clark University, USA, pursuing a four year undergraduate education in Studio Art and Communications, she received a degree with highest honors, an award bestowed by the University to a student after five years. She completed a two year Masters in Communications from California State University, Fullerton USA. Her thesis was published by University of Southern California in 2006.

Amena further honed her skills gaining experience in Advertising, Web Development, Corporate Communications, Public Relations and Development Communication in the United States and Pakistan. Working in the United Nations for fifteen years has allowed her to experience a diverse, multicultural and multi-faceted working environment.

Since her early retirement from the UN, she has co-founded a digital firm working on digital marketing and social media campaigns for social causes. She, along with her partner and team, has experimented with the tools to bring about innovation that are currently being taught in MIT and Harvard as case studies.

Amena has a personal blog by the name of kamaalkibaat and is also a freelance writer for The Guardian, Huff Post and Edition magazine. She also contributes to Destination Magazine.

  • Batch Duration: 12 Weeks
  • Videos Duration: 24 hours
  • Start Date: 01 Nov 2023
  • Fee: Free of Cost
  • Who can Join: At-least Matric level English knowledge is required for this course.
  • Enrolled Trainees: 10839
  • Video Medium: Urdu & English

What you will learn

  • Write with the objective to inform and entertain the reader and for marketing purposes, through creative writing and business writing skills.
  • Create content in a range of formats: articles, blogs, website posts, copywriting for ads, product reviews, poetry for songs and greeting cards, fictional/story writing.
  • Develop job descriptions, complete translation and transcription assignments as well as compose reports, resumes for clients.
  • Use a background in technology to become UX writer for apps and websites.
  • Understand and explore the online market for the complete range of writing-related jobs, using the foundational skills developed through this course.
  • Gain functional knowledge of the conventions of English Language.

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