marketing management ppt topics

200+ Marketing Presentation Topics for Students

Admin Topics Marketing Management , Presentation Topics

Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other management streams. These latest and innovative marketing presentation topics can be used for seminars, webinars, conferences, oral presentation, classroom presentation and group discussions.

Latest Marketing Presentation Topics

Marketing 4.0: Online Meets Offline, Style Meets Substance

Current Trends in Marketing

Online Marketing: Impact on society!

Marketing beyond 2020

Impact of Artificial Intelligence (AI) on Marketing

The return of Ambush Marketing

Green Marketing (Eco-friendly marketing)

Experiential Marketing

Network Marketing

Marketing Mix

New Product Development Strategy

Uses of the Internet as a marketing medium

Fundamentals of Marketing Management

Integrated Marketing Communication (IMC) Strategies

Importance of marketing in today’s economy

The relevance of 7Ps of marketing in CSR

Philanthropy in communication at mid-market firms: It pays to be creative

Corporate Social Responsibility step towards brand building

Corporate communication trends in today’s business world

Communicating ethics up the supply chain: getting the word out to suppliers

Consumer expectations the social accountability of business

Media Responsibility

Marketing Audit

Television advertisements and their effect: Facts

Controllable variables of Marketing

New CSR marketing trends: Transparency and dialogue

CSR and product responsibility

Vertical Marketing System

Pricing strategies for each stage of PLC

Customer Relationship Management

Effectiveness of Location-based marketing

Role of Marketing in Modern organization

Viral Marketing: Low cost-effective marketing

Ambush marketing: The undeserved advantage

Need for an Action against Ambush Marketing

Guerrilla Marketing: Unconventional but effective!

Guerrilla Marketing: Advertising with a viral effect!

Ambush Marketing: Steal the spotlight!

A Strategy Model for Export Marketing

Interesting Topics For Marketing Presentation

Marketing is not about merely selling

The new rules of Guerrilla Marketing!

Is Marketing Myopia Killing your Business?

Marketing Tactics For Viral Success

The power of Ambush Marketing

Creative Thinking Skills for Marketing Managers

Commercialization of social issues

Traditional Marketing Vs. Digital Marketing

Digital Marketing Presentation Topics

Viral Marketing for the Real World

Is Viral Marketing a Myth?

Effectiveness of Digital Marketing in the Challenging Age

Emerging trends in digital marketing

Digital Marketing & SMEs: Challenges and opportunities

Timing Is Everything in Online Marketing

The importance of digital marketing

Marketing 4.0: Moving from Traditional To Digital

Current digital marketing trends

Mobile Marketing: Future of Marketing!

Email Marketing: Still Relevant!

The evolution of social media marketing

New trends in social media marketing

Future of Virtual Marketing

Strategies to Go viral on social media

Challenges in Distributing Services through Electronic Channels

The Future of social media in marketing

Social Media as a marketing tool

Trends in Mobile marketing

Facebook marketing

Future of Digital Marketing

Digital Marketing in the Business Environment

OTT platform: Is a fall of television!

Marketing Research Presentation Topics

Ethics in marketing research

Ethical Dilemmas in Marketing Research

A decision making perspective on marketing research

Designing international marketing research

Applications of secondary data in international research

New Product Development & Marketing Research!

Budgeting and scheduling the research project

Career opportunities in Marketing Research

Factors that influence marketing research

Marketing research as an instrument for maximizing profit.

Ethical issues in marketing research

Framing research questions in an international environment

The importance of marketing research in business growth

Topics Related to Marketing In India

Marketing your business in India: Challenges & opportunities

Indian brands that are rocking content marketing!

Influencer Marketing in India 2020

Reasons why the future of Digital Marketing in India is bright!

Digital Marketing In India: Scope and Challenges

Marketing myopia: Why Indian Businesses needs to think big

Best Ambush Marketing Campaigns in India

Ambush Marketing: Need for legislation in India

You’ll also like Indian topics for presentation

Miscellaneous Topics

Impact of branding on consumer purchase decision

Role of data analytics in Marketing Research

Effect of consumer behaviour research on new product development.

Relation between marketing research and profit

The future of search strategies

Application of augmented reality for marketing initiatives

Artificial intelligence & marketing research

Applications of advertising comparative study

Studying factors that affect impulse buying

Technology: Boon or Bane for Marketing Research

Best marketing research practices

This is all about Marketing Presentation Topics for management and commerce students and researchers.

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You'll will also like, why selling is merely a tip of the iceberg called marketing, 12 advantages of marketing public relations, types & classification of services in marketing.

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10 Excellent Powerpoint Slides on Marketing Management and Business Strategy

In this page, you will find 10 excellent powerpoint slides on marketing and business strategy. All slides are designed in powerpoint files (ppt) so that you can modify and immediately use for your own learning process.

You can immediately use these excellent slides to train your marketing team. Or you can share these brilliant slides to your Marketing Manager or Corporate Planning Manager in your company.

There are 10 excellent topics on Marketing and Business Strategy :

1. Blue Ocean Strategy 2. Essentials of Marketing Management 3. Marketing Plan 4. Marketing Strategy 5. Digital and Social Media Marketing 6. Managing Service Excellence 7. Strategic Planning and Business Strategy 8. Marketing Communication Strategy 9. Managing Brand Equity 10. New Product Development Strategy

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Marketing Management - PowerPoint PPT Presentation

Marketing Management

Marketing management - definition - segmentation -marketing concepts – powerpoint ppt presentation.

• Marketing is the promotion of business products to a target audience.
• Marketing is the delivery of customer satisfaction at a profit.
• The management process through which goods and services move from concept to the customer. 
• Marketing is the process of attracting potential customers and clients in your products and/or services. 
• To attract new customer by promising superior value, and to keep current customers by delivering satisfaction.
• According to American Marketing Association (AMA )
• Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
• Experiences
• Organizations
• Information
• A combination of factors that can be controlled by a company to influence consumers to purchase its products.
• In the 7Ps, people refers to the staff of the organization. There are staff that will directly deal with customers either in a sales role or in a customer service role. Think about a restaurant as an example, where the quality of service and interaction is important to the overall experience.
• Process refers to the steps that the consumer needs to go through to acquire the product. A good example here is going to a hotel where the process includes booking the hotel, front desk interaction and check in, getting keys, using credit, transfer of luggage, finding the room and so on.
• Physical evidence
• Physical evidence includes any components of the firm that communicates information about the quality of its offering. Pieces of physical evidences include signage, business cards, brochures, equipment, building and retail design, staff uniform, website, advertising, and so on.
• A philosophy that drives what type of marketing tools are used by a company
• The Production Concept
• Companies that use the production concept have the belief that customers primarily want products that are affordable and accessible.
• The Product Concept
• Companies that focus on the product concept believe that the most significant priorities for a customer are quality and functional characteristics of a product.
• The Selling Concept
• The selling concept involves companies that are sales oriented. What this means is that they can make a product and then sell it to their target market without consideration of their consumers needs or wants.
• The Marketing Concept
• A company that believes in the marketing concept places the consumer at the center of the organization. All activities are geared towards the consumer. A business, oriented towards the market, aims to understand the needs and wants of a customer and executes the marketing strategy according to market research beginning from product conception to sales.
• The Societal Marketing Concept
• The societal marketing concept is a relatively new marketing concept. While the societal marketing concept highlights the needs and wants of a target market and the delivery of better value than its competitors, it also underscores the importance of the well-being of customers and society as a whole (consumer welfare or societal welfare).
• Trying to get the customer to want what the company produces.
• Trying to get the company produce what the customer wants
• Marketing is the sum of all activity that takes you to a sales outlet. After that sales take over.
• Marketing is all about creating a pull, sales is all about push.
• Marketing is all about managing the four Ps
• https//www.youtube.com/watch?vAN-41JjIPEg

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MARKETING MANAGEMENT.

Published by Katie Dager Modified over 9 years ago

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