A global retail brand needs a local employer

H & M Canada

In early 2015, retail competion was heating up for H&M Canada with new market entrants like Target crossing the border from the US and brands such as UNIQLO, the Printer Group and Joe Fresh all expanding.

H&M is one of the world’s largest fashion companies – a global, dynamic and customer-focused workplace that employs 148,000 people across the world. H&M’s business concept is to offer fashion and quality at the best price in a sustainable way. The retailer currently offers customers inspiring shopping experiences in 61 markets, as well as through a growing shop online.

In early 2015, retail competition was heating up for H&M Canada with new market entrants like Target crossing the border from the US and brands such as UNIQLO, the Primer Group and Joe Fresh all expanding. In order to attract – and keep – the best Canadian retail talent, H&M wanted to ensure they were standing out as a preferred place to work amongst their key talent segments. At the same time, H&M Canada was focused on their journey as one of Canada’s best employers. Engagement results were strong overall; however, like many companies there was an opportunity to listen as an employer and communicate with teams in a more impactful way. Employee feedback was leveraged to ensure people felt recognized and appreciated by various levels of the company.

H&M Canada’s recruitment efforts were spread across a variety of channels including job fairs and advertisements with results lacking consistency. Laura Hammond, Country HR Manager for H&M Canada said:

“With a variety of recruitment channels to choose from we were constantly trying new tools to attract qualified candidates. Spreading our recruitment dollars across a variety of platforms yielded inconsistent results in terms of number and quality of applicants. In partnering with employer brand consulting firm Blu Ivy Group, we were able to align their holistic approach to employer branding by driving engagement, communications and talent attraction in a way that went beyond typical recruitment methods.”

Our Approach

H&M Canada partnered with Blu Ivy Group to conduct employee value proposition research, identify opportunities to better align the employee experience and then build the activation and communication strategy. Internal talent from across Canada participated in workshops and interviews with management and leaders brought additional perspective to marry the perceptions of employees with the business strategy. External research was conducted to better understand how H&M Canada was perceived as an employer, as well as their behaviours and preferences as job seekers

H&M Canada integrated the local EVP work into their existing recruitment campaign for the Canadian markets after the initial launch to take full advantage of the shared opportunity (see figure 1) . It was important to position the employee value proposition as an authentically Canadian message that would resonate with employees and local talent. In order to drive brand 1

Today, H&M Canada utilizes custom talent personas to support recruitment. These personas speak to talent in a way that is engaging and connects with the right people in a meaningful way.  Personas ensure messaging hits the mark based on the specific role and geography. The results clearly indicate the impact of employer brand on engagement and talent attraction.

H&M Canada Employee Value Proposition

Figure 1: H&M Canada Employee value proposition

How it came to life

Digital and social.

With a strong customer fan following on social media platforms like Facebook and Twitter, H&M Canada had an opportunity to harness the social space to externally introduce social media content (see figure 2 and 3) . Custom content featuring employees and their stories was developed and shared across social media channels.

The key element of the employee value proposition was to ensure that internal and external talent shared a consistent understanding of what makes H&M Canada unique as an employer and a great place to work.

Recruitment marketing

HR and recruitment materials were updated to reflect employer brand messaging, inclusive of offer packages and refreshed career booths. Recruitment networking events were launched at local venues close to retail outlets, called “Interview Us”. Talent was encouraged to come in and ask questions of H&M, instead of the traditional job interview. This refreshed approach drove high participation and yielded a significant improvement in the quality of candidates being considered.

H&M Facebook Post

Figure 2 H&M Social Media Campaign

H&M Facebook Post

Figure 3 H&M Social Media Campaign

Thought leadership marketing

The external launch included media coverage in one of the country’s largest newspapers. In the media, the storytelling came from Country Manager Toni Galli as it is critical to show that employer branding is an effort driven from the highest levels of the organization. H&M Canada prioritized public speaking opportunities for the Human Resources Manager in order to further share the employer brand story at a number of HR and retailer events. Attendees were brought along the employer brand journey and shared in what the initiative has meant to the organization and its people.

The internal activation plan

H&M Canada wanted the buy-in from their staff since they are their strongest brand ambassadors. In addition to being the stars of the employer brand work, staff needed to participate in the metric success of the campaign. Employees were asked to support their co-workers and help take the social media exposure to a new level by liking and sharing posts – this didn’t require any convincing. The teams were excited and felt honoured to see themselves and their friends on the official Facebook and Twitter page of H&M Canada.

Employees not only engaged and shared the employer brand content, but they began to co-create content along the same theme. Instagram was a preferred channel for employees to share photos and comments about their work experience and a high percentage of the team got involved (see figure 3)!

H&M Instagram Post

Figure 4: H&M Social Media Campaign

What we learned

Tremendous success with social media.

The foundational work conducted by H&M Canada prior to the employer brand launch was the critical piece to inform their overall efforts. H&M was able to craft social media content to resonate with the right people by utilizing candidate research insights to understand what matters most to key talent segments, how they looked for work and what social media platforms they used.

Internal sentiment and results

Employees absolutely loved being part of the employer brand content and marketing strategy. The team began sharing and liking the content actively online. The engagement with employer branding content illustrated that fans and followers were taking an active interest in this content. The team began to create their own employer brand content on their favourite social channels, lending additional authenticity to the work.

Business Impact

Today, employees are more engaged, the content is differentiated and compelling, and receiving significant awareness in the Canadian retail industry.

Key learnings from H&M Canada

It’s important to recognize the difference and fluidity between employer branding and recruitment and. H&M Canada saw the value in opening themselves up to the general public in a new and exciting way that was fundamentally rooted in research.

They took the time to listen to the perspectives of employees from across the country and reflect on their values as an organization to continuously attract top talent. By building a holistic activation with a strong call to action, not only can internal and external talent understand the unique opportunities H&M provides, but from a business perspective, clear metrics can be extracted for analysis.

“From the initial consultation to the delivery of the final product, the Blu Ivy Group team consistently demonstrated their expertise in the space of employment branding and the value it would add to our business. Blu Ivy’s efforts resulted in a deep understanding of who we were as an organization and what made our employee experience so unique within a very competitive talent landscape. We were extremely impressed with how they then took these insights to create a suite of tactics that were tailored to our strategy, budget and timelines. ”

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H&m data scientist interview case study.

I was provided a dataset and 3 business questions to answer using predictive analytics, customer segmentation, and customer strategy. The PDF report was completed in RMarkdown to showcase both code and insights.

NOTE: While ficticious, data is not provided for confidentiality reasons.


H&M Mock Interview

To help you prepare for a H&M job interview, here are 27 interview questions and answer examples.

Get More Information About Our H&M Interview Questions

Question 1 of 27

Tell me about your greatest work related accomplishment.

How to Answer

1st answer example, 2nd answer example.

Community Answers

Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

"The greatest accomplishment in my career was graduating from college as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."

Anonymous Answer

h&m interview case study

Jaymie's Feedback

Next Question

27 H&M Interview Questions & Answers

1. tell me about your greatest work related accomplishment., anonymous interview answers with professional feedback, 2. how do you feel about the h&m incentive program.

Performance incentives can be very motivating. Talk to the interviewer about your feelings re: performance incentives.

"I feel that, in general, performance incentives are a great idea. They keep an employee motivated to do a great job and ensure that they are on top of their KPI's. The majority of people are very enthused about being rewarded for their successes. Specifically, I find the H&M program energizing; I love that H&M recognizes the importance of incentivizing its team members to stay and contribute their best work toward H&M's success."

"I think performance incentives are important for driving people to get results. For me, personally, they give me some skin in the game and get my team engaged in making an impact towards the results. I'm encouraged that H&M's aim is to encourage and reward its employees' everyday commitment and long-term involvement. The longer employees stay with H&M, the more incentives they are eligible to receive, which is a very strong motivator."

h&m interview case study

Lauren's Feedback

3. H&M puts emphasis on hiring people who fit into our workplace culture. How would you describe your personality?

Personality and character are two very different things. The interviewer is looking for more information on your personal traits vs. your integrity. This would include buzzwords such as introverted, energetic, and confident.

"I would describe my personality as approachable, energetic, and positive. I would also classify myself as bold - I'm willing to take risks in order to achieve higher and better results, ultimately for the good of the company and the good of the consumer. I'm encouraged that H&M says it has built its workplace on trust, respect, inclusiveness and integrity, because I believe that kind of environment fits my personality well."

"It may seem like an odd combination, but I would describe myself as both logical and imaginative. I'm imaginative in the sense that I'm always looking for new ways to approach consumer issues and new ideas to test out. And then I'm logical in the sense that I want experimentation, data and results to know for sure that what my imagination comes up with is truly feasible."

4. Tell me about your most recent visit to an H&M store. What was your experience like?

The interviewer would like to know that you have shopped at an H&M store in the past and a brief overview of your customer service experience with them. Keep your reply positive and upbeat!

"I can tell that your customer service employees receive a great deal of training in the H&M approach. I've always had a positive customer experience at any of your brands' stores. My last visit, I was having trouble finding a specific product. As soon as I came across a customer service employee, they knew what I was looking for and found it for me right away. I was impressed with how knowledgeable and friendly she was, and I would hope to emulate that, should I be hired."

"During my last visit to an H&M store, I made a huge purchase. Once I arrived home, I realized that I had grabbed the wrong size of one of my favorite items. It was no problem for me to make the exchange later that week. Your staff was warm and accommodating, and that made me want to continue shopping that particular brand."

5. H&M is a global corporation with brands and employees all over the world. What is your experience working with a diverse group of people?

Are you accustomed to working with a very large or diverse team of individuals? Assure the interviewer that you are enthusiastic about and can handle an environment that offers diversity.

"The global nature of the H&M business is one that I'm most excited about. I'm accustomed to being around people who aren't exactly like me, and I've been able to learn from exposure to a lot of different perspectives. However, I believe that truly being part of the global economy will be a life-changing experience that I will relish."

"In my current company, we have a very diverse group of people that range in age, race, experience, gender and more. I embrace it fully, and the commitment to all types of fashion expression, no matter what it looks like or where it's from, is one of my favorite aspects of the H&M family of brands."

h&m interview case study

Rachelle's Feedback

6. What do you know about the H&M Group and its family of brands?

This is a good opportunity to show your knowledge of the entire H&M family of brands. Do a little research before your interview to make sure you can speak knowledgeably about the breadth of the H&M portfolio.

"I love all of the H&M brands, and I've been an H&M consumer for quite some time. The whole H&M brand family comprises H&M; H&M Home; COS; Monki; Weekday & Other Stories; Cheap Monday; Arket; and Afound. When you put them all together, these brands offer customers a variety of styles and trends within fashion, beauty, accessories and housewares as well as modern, healthy food."

"H&M has a sense of true diversity within its brand portfolio, offering customers style and value in everything from fashion to housewares and even the food they eat. With brands like H&M, Cheap Monday, Weekday & Other Stories, the H&M brand family establishes itself as always relevant, while the H&M group's investments in the supply chain, tech, advanced analytics and AI benefits customers across all brands in the group."

7. At H&M, we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?

When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media, how will you ensure that consumer satisfaction is a priority when working at H&M?

"Consumer satisfaction first comes from offering value. The product must meet the needs of the consumer in a way that the customer feels is worth or even exceeds the price he/she paid. Second, consumer satisfaction stems from outstanding customer service - when a consumer has a question, can he or she quickly get a response that's helpful? And third would be anticipating consumer needs and being first to meet them in the marketplace - constantly testing products and learning as much as we can about our consumers' habits can help make sure we know what they need, sometimes even before they do."

"There are many ways to ensure consumer satisfaction; however, I feel that the top three ways are through top-notch customer service, investment in research and development, and consistently providing a product that solves a specific need. Ultimately, our products need to make a difference in the lives of our consumers, our end users need to trust us when they have a question or need help regarding a product, and they need to be continually surprised with new products that continue to make their lives better."

8. What can you tell me about the H&M Spirit?

The interviewer would like to get to know that you have a general idea of the H&M culture and how you see yourself within it. Make sure to do some research ahead of time so that you can speak, at least generally, about what makes the H&M culture unique.

"From what I've read, the H&M Spirit captures the way your team lives out its shared values. I find those values very compelling: one team; belief in people; entrepreneurial spirit; constant improvement; being cost-conscious; keeping it simple; and being straightforward and open-minded. These are all values I share and that have guided me on my career path, so I look forward to bringing them to bear for H&M."

"I love that H&M has such a clearly articulated set of values that are designed to guide the way team members carry out their work every day. Though individually, the values may seem obvious, when they join together, they create a sense of culture that is unique to H&M. I'm happy to see the level of support of and belief in its employees that H&M puts forward in its values - with everything from entrepreneurial spirit to the value of one team and an overarching belief in people. This seems like a positive environment in which I can thrive and do my very best work."

9. The performance of consumer fashion products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

Talk to the interviewer about any experience you have in advertising and marketing, whether that be on the job training or formal education. Discuss how you have seen robust marketing strategies directly affect the performance of a product.

"I have always been fascinated with the correlation between marketing strategies and product performance. This is why I studied marketing and communication in college. I have a bachelor's degree in marketing, plus additional training in advertising methods from my current employer. I have seen creative and strategic marketing campaigns take an underperforming product and make it a strong contender in as short as 90 days. I look forward to putting my knowledge in marketing and advertising toward a role with H&M."

"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I'm a strong writer, so I feel that I could put that skill to use in helping the organization communicate effectively with both internal and external audiences. On the consumer front, I also have a strong understanding of several social media algorithms, including how to have your posts seen by the right audience. I'd look forward to using that skill for the good of the organization, along with learning more about more traditional marketing, advertising and communications tactics."

10. What career path interests you the most within H&M?

This is where it is really important to have completed some research on the interviewing company. Be sure to envision where you can see yourself fitting, and growing, with the organization prior to your interview. Do some research on what a career path could look like with this particular company.

"What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a Territory Sales role, then a Regional Manager position. Eventually, a Director of Sales or Marketing position would be ideal. Of course, I understand that this will take many years of dedication and hard work."

"I am interested in a variety of paths with your company. I love that your team members are encouraged to develop within their roles, or to move on to new roles and responsibilities in different parts of the organization, across any of the H&M brands. I could absolutely see myself working in your sales and marketing department as I further my knowledge on your product and collections."

11. Do you see yourself as a leader? When have you led a team?

Perhaps you have led a club at work, been a coach for a youth sports team, or were on the advisory board for a non-profit organization. You should always be prepared to show the interviewer that you have a natural ability to lead others. Whether you have led a group of 500 or a team of 2, you must display to the interviewer that you are capable of handling the responsibility that comes with being a leader and mentor. Talk about your desire to be a leader. Share with the interviewer that you strive to be a role model for others. Explain that you jump at the opportunity to lead groups, encourage your counterparts, and be a face of the organization when challenges arise.

"In my current position, I am the president of the social committee. I love that I have the opportunity to encourage employee engagement while being a positive influence on the workplace culture. I am a natural leader because I start with leading by example. As a leader, I make myself available to others who need mentorship, a bit of assistance in adjusting to their role, or just a listening ear when they've had a tough day. I am confident in my leadership abilities and look forward to joining your team in a leadership role."

"I definitely see myself as a leader. Not only have I managed a team in two prior roles, but also I believe that leadership does not always equate to management. Leadership is more of a mindset than a title or specific position. I am sure to lead at all times by providing the best model, enthusiasm and work ethic of the organization. I am open to new ideas and love to tackle a new project which, to me, embodies leadership."

12. At H&M, we pride ourselves on being resourceful. When have you been able to resolve a problem in your workplace?

Problem-solving and dispute resolution are fundamental skills to possess. Display to H&M that you are capable of problem-solving within the workplace.

"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the last minute. Rather than the typical documenting and reprimanding style, I decided to track the results of an accountability reward system. For 180 days, my employees received a reward for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonuses cost us less money than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess at the end of the fiscal year, but it seems to be working very well. If I were to be hired, I'd bring that same sense of problem-solving and positive reinforcement to the H&M team."

"Currently as assistant manager, I resolve problems on a daily basis. The most recent resolution process I was a part of included a customer complaint about an allergic reaction to one of our products. I was able to resolve her concern by listening to her, apologizing, issuing a refund, and offering a replacement product. I am no stranger to dispute resolution, problem-solving, and creative customer service, and I believe my approach would be in-line with the energetic and resourceful approach H&M espouses."

13. At H&M, we pride ourselves on being nimble and able to adapt to changes within a complex business environment. Tell me about a time when you have had to shift your priorities in response to sudden changes.

The interviewer has given you a clue - H&M wants its employees to be nimble. Assure the interviewer that you can respond professionally when it comes to sudden changes. Be as specific as you can, but below are some examples to guide your thinking:

"In my current role, our sales goals can change frequently based on marketplace behavior or trends, and sometimes this happens at the last minute. I have been able to adapt very well to these frequent, sudden changes, and to respond with creativity."

"This really speaks to the heart of what it means to be successful in the consumer marketplace. I believe in making sound plans, but also being prepared to abandon those plans based on last-minute changes in circumstances. For example, I may plan to spend an afternoon checking inventory, but if one of my top customers comes into the store with an urgent need, I'll let my plans go in order to help her."

14. Teamwork is important to us at H&M. Why do you consider yourself a team player?

Working well on a team requires you to have solid interpersonal skills and self-awareness. Share a few of your best qualities that make you a team player.

"In my current role, I occasionally need to spend additional time mentoring and coaching new employees to ensure they fit in with the team. This responsibility creates a tighter timeline for other important deadlines; however, I see that the end goal is to create a well-oiled machine and that cannot happen without everyone being equally trained. I would bring this same commitment to team development to this position at H&M."

"I have always considered myself a team player; I enjoy the interactions and positive energy a team environment creates. My favorite team environment was at my last company. The energy was incredible, and I believe the customers took notice. I hope to create the same environment here at H&M."

15. At H&M we encourage our customers to create their own style. How would you describe your personal style?

Having your own personal style is very important in fashion. Talk to the interviewer about how you define your style and what it means to you.

"I would describe my personal style as 'sloppy chic' because I love large cable knit sweaters paired with leather leggings and a pair of great booties. My personal style is important to me because it's an expression of my mood on a day to day basis. It's how I can best express myself."

"I think it's important for everyone to have their own personal style and wear what they feel most comfortable in. If I could describe my personal style I would say it's ladylike with a touch of bohemian. My style icons include Kate Middleton and the Olsens."

16. Do you consider yourself to be more creative or analytical minded?

Whether you consider yourself creative, or analytical - assure the interviewer that you are capable of providing both to the employer, if hired.

"I lean more towards being creative minded; however, I am very capable of being analytically minded as well. I feel this greatly helps me with my management skills as I am a creative yet well organized leader."

"I am more analytically minded; however, I do have a creative flair as well. The factors that make me analytically minded are my desire to get to the bottom of things. I am curious about process, and motives. I like to dig deeper than the surface of things."

h&m interview case study

Kevin's Feedback

17. The fashion industry is fast paced and unpredictable. Your work schedule may reflect that unpredictability. Are you flexible in your schedule?

Assure the interviewer that you are capable of working an unpredictable schedule. If you have any restrictions in your schedule, this is a good time to talk to the interviewer about it.

"I am happy to make myself available for work most times, including evenings, weekends, and holidays. I do have an evening course for the next 8 weeks on Thursdays; however, that is the only restriction currently on my schedule."

"I have a few restrictions in my schedule; however, I am happy to accommodate most days. I am unavailable to work on weekends but from my research I believe you are closed on weekends anyways. Could you share with me the hours expectations for this position?"

18. How do you stay on top of trends in the fashion industry?

Fashion is always changing and trends change faster than any other industry. Talk to the interviewer about the ways in which you stay in tune with new and top trends.

"I stay on top of trends through reading high fashion magazines and browsing sites like Pinterest and Instagram. I also follow a few design houses and fashion bloggers on a variety of social media platforms."

"My favorite place to stay on top of fashion trends is Instagram. I follow a multitude of trend setters, designers, and stylists. I find it easy and fast to scroll through the feed and see what others are wearing, and talking about."

19. At H&M we offer many areas of opportunity and growth. Where would you like to see your career in the next 3-5 years?

Everyone wants to see growth and opportunity in their career. Share with the interviewer the ways that you want to grow with H&M over the next few years. Assure the hiring manager that you are willing to work hard for growth opportunities.

"Over the next few years I would like to grow into a management function with H&M. I am willing to prove myself and do what it takes to get there. I'm encouraged by the fact that, for those who are passionate about exploring new opportunities within the H&M group, career possibilities seem endless."

"Ideally, 5 years from now, I would love to see myself growing into a more prominent leadership role within your organization. My career interests align very nicely with H&M's goals, which helps me to see a great long term fit here. I understand that employees are encouraged to to develop within their roles, or to move on to new roles and responsibilities in different parts of our organization, across any of our brands."

20. Our industry is fast-paced, competitive, and stressful. How do you cope with high levels of pressure?

Assure the interviewer that you are capable of handling the stressful and fast-paced world of fashion. Share how you cope with high levels of pressure and be sure to comment on your ability to handle stress in previous positions. You can also draw on your references.

"I have been working in fast-paced, stressful environments for the past 10 years. When I am under pressure, my performance is the best. It's like a runner's high for me. My current references will attest to my strong ability to perform under pressure."

"I handle stress very well and when you call my references, they will attest to this fact. When I am under pressure on the job, I focus on the task at hand and make sure to not get distracted. Staying on deadline is very helpful and I will delegate when necessary to alleviate some stress."

21. Have you progressed in your career as you have expected?

Career progression can be a touchy subject, especially if you feel that your career hasn't progressed as well as you would have liked. Talk to the interviewer about your career progression and what you would like to see in the future.

"Overall, my career has progressed a touch slower than I would have liked. I have held a couple of positions that didn't offer the growth and learning that I was expecting; however, I have bounced back nicely. I feel that this particular position would take my career exactly where it should be for my level of education, experience and ambition."

"I love this question, and I can't imagine that there are very many people who can say that their career has progressed exactly as expected. And if they can say that, it tells me they haven't taken very many risks or disrupted the status quo. Because of my entrepreneurial approach in general, I'm open to new opportunities and willing to take risks in order, ultimately, to enjoy greater success. When you approach your career in that fashion, you never know where it will take you - except on to greater challenges and success."

22. How is H&M's diversity and inclusion strategy expressed in our "Be Yourself" approach?

Assure the interviewer that you've done your research into how H&M seeks to create a diverse and inclusive environment within the company. Also show how this approach resonates with your own values.

"It's very freeing, as an employee, to be told that it's OK to be yourself. Many times, companies expect their team members to conform rather than celebrate the unique qualities each person brings to the team. I'm encouraged by the fact that when a great mix of people comes together to share knowledge, experience and ideas, H&M can inspire and attract customers all over the world. Being myself is very important to me, so I believe this is an environment that would be a good fit."

"I love that H&M invites its employees to be themselves and also to respect others for who they are. The company's diversity makes it strong and creates an inclusive and welcoming workplace where everyone's individuality is highly valued. There's a lot of great research that shows how more diverse teams get better results than homogenous ones, so this is a smart business approach, on top of being a compassionate and empathetic way to treat employees."

23. What can you tell me about H&M's expansion strategy?

Display to the interviewer that you not only understand the fashion side, but can also speak to the business side of working for H&M. Review the H&M website in advance of your interview so that you can speak in general terms about H&M's expansion strategy.

"I love how H&M continues to grow; it seems that the expansion strategy is designed for the long-term and will take place through your different brands, each with its own unique identity. From what I've read, H&M continues to roll out online globally to all existing store markets as well as to other markets. In spring 2018 the online expansion continued into three additional markets: India, via franchise to Saudi Arabia and the United Arab Emirates. This represents tremendous continued growth potential for the entire H&M family of brands."

"I believe H&M's expansion strategy is moving along at a fast pace, based on my research in preparation for this interview. For full-year 2018 the H&M group plans to open approximately 380 stores and close 140, resulting in a net addition of around 240 new stores for the year. It seems like H&M focuses its growth on quality and sustainability in existing markets as well as in new countries. I find this kind of ambition exciting and refreshing, and I'd like to be part of it."

24. At H&M we have thousands of applicants per year. Why should we choose you for this position?

What makes you a stand-out candidate for this opportunity? Why should the interviewer give you the position over another candidate? Make your answer unique and memorable. Show confidence and don't be afraid to brag about yourself!

"You should hire me for this position because I can guarantee you that nobody else has followed your brand as closely as I have. I am passionate about fashion and see this as much more than just a job. Working for H&M would change my path and I plan to make a positive impact immediately; I believe I have the kind of work ethic that reflects the H&M values."

"In addition to my recently acquired degree in Fashion Design, I also have a background in film. I am a world traveler as well. These 3 factors combined, make me an incredibly well-rounded candidate who will offer you a perspective and insight that others cannot."

25. When did you realize that you wanted a career in fashion?

The interviewer would like to know what led you to a career in fashion. Talk about your passion for the industry and where it all started. You can draw on some personal points but try to keep your answer brief and to the point.

"I have had an interest in fashion ever since I was a child. I would create outfits for my dolls and do fashion shows with my friends. My passion for the industry has been present from the beginning."

"I realized in my teens that fashion was so much more than just the clothes you wear. In 9th grade I did a presentation on the evolution of fashion. The research I conducted really opened my eyes to the statements that designers make through their collections. I was hooked!"

26. H&M wants to know how to motivate you. What work situations excite and motivate you?

Every hiring manager wants to know how to keep you best motivated and excited about the job. Talk to the interviewer about what excites you and keeps you happy at work.

"I have a healthy competitive edge, even if its a personal competition. For me, I am excited and motivated by winning, whether that be winning over a new client, exceeding my KPIs or being recognized for a job well done. I am also motivated and energized by a strong team that supports and challenges one another - I want to use my drive and ambition to set H&M's business in motion."

"I get excited when new challenges are presented in the workplace. This could include a new program, a new customer initiative, a sales contest, or even the training of a new employee. A fresh problem to solve or a fresh obstacle to conquer is highly motivating and exciting for me. In addition, I'd like to be able to have a lot of fun while achieving great results together with great people whom I respect and admire."

27. What can you tell me about H&M's sustainability policies and strategy?

The interviewer would like to know that what you've learned about H&M's social and philosophical stances in preparation for this interview. Take the time beforehand to do a little research; much of this information is available on the H&M website.

"First, I love that you have a position at H&M specifically devoted to sustainability - your Head of Sustainability. From what I've researched, I can see that the H&M group has a very strong history in sustainability. I love that your vision is to use your size and scale to lead the change toward a circular and renewable fashion industry, all while being a fair and equitable company. That's the kind of company I'd like to work for."

"I find H&M's sustainability policies and vision very impressive and very attractive. I remember reading that your head of sustainability has said that a company like H&M, with its size and scope, has a responsibility, as well as a great opportunity to lead the change toward a more sustainable fashion and design industry. I love that H&M wants to take the lead in the sustainability space. Even though you admit you don't have all the answers right now, your sustainability strategy is based on 3 ambition areas: 100% Leading the Change, 100% Circular & Renewable and 100% Fair & Equal. It's a long road, but I believe H&M is headed in the right direction."


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h&m interview case study

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H&M Interview Questions, Process, and Tips for Experienced

Top 8 h&m interview questions and answers for experienced.

Curated by AmbitionBox

  • Q1. What is customer service according to you? Asked in Sales Advisor interview
  • Q2. How to perform given tast uder limited time period. If budget is low how u can improve visual effects Is there any way to end up with stack inventory Asked in Store Visual Merchandiser interview
  • Q3. What the most i like in webtechnicals? Asked in Embedded Software Engineer interview
  • Q4. Solutioning for a high performant event driver microservice. Asked in Senior Software Engineer interview
  • Q5. Experience level Asked in Sales Executive interview
  • Q6. One of my team member took sick leave from manger but he told lie and he was roaming at mall with his friends and I saw to him so what I will do ? Will go and tell manage ... read more Asked in Sales Advisor interview
  • Q7. Problem statement where in you have to use Azure/Azure functions to solve it. Asked in Senior Software Engineer interview
  • Q8. Basket Value, Square feet you handle, Number of people you lead, challenging scenario's with customers or with Staff's , PNL, what is the reason you want to leave. Your s ... read more Asked in Department Manager interview

19 H&M Interview Experiences for Experienced

58 questions found, department manager interview questions.

posted on 25 Sep 2023

I applied via Approached by Company and was interviewed in Mar 2023.

4 Interview Rounds

  • Resume Shortlist
  • Group Discussion
  • One-on-one Round

Resume Shortlist Round

h&m interview case study

Group Discussion Round

Purely focused on presences of mind and priorities

One-on-one Round (3 Questions)

Hr round (1 question), interview preparation tips, useful resources.

  • H&M Department Manager Experienced Interview Questions

Share this interview

Sales Advisor Interview Questions

user image

posted on 2 Sep 2023

I applied via Walk-in and was interviewed in Aug 2023.

3 Interview Rounds

They will give u a topic. U need to collaborate with ur team nd discuss nd need to give the conclusion.

HR Round (3 Questions)

  • H&M Sales Advisor Experienced Interview Questions

H&M interview questions for popular designations

Web Analyst Interview Questions

posted on 8 Nov 2023

I applied via LinkedIn and was interviewed in May 2023.

  • Coding Test

One-on-one Round (1 Question)

Coding test round.

Sql test was given how to export data

Assignment Round

Some technical questions

  • H&M Web Analyst Experienced Interview Questions

Senior Software Engineer Interview Questions

posted on 29 Apr 2022

I applied via Recruitment Consulltant and was interviewed in Oct 2021.

  • Technical - 1
  • Technical - 2

HR Round (2 Questions)

Technical round (1 question), technical round (2 questions), leadership round (2 questions).

  • MS SQL Server
  • Entity Framework
  • H&M Senior Software Engineer Experienced Interview Questions

Safety Officer Interview Questions

user image

posted on 20 Jun 2023

2 Interview Rounds

One-on-one round (2 questions).

  • H&M Safety Officer Experienced Interview Questions

Jobs at H&M


Not Disclosed

₹ 3.7-7.5 LPA

posted on 25 Feb 2022

I applied via H&M Careers and was interviewed in Aug 2021.

  • One-on-one Round - 1
  • One-on-one Round - 2

posted on 27 Aug 2023

1 Interview Round

Store visual merchandiser interview questions, 5 interview rounds.

Past work experience Work knowledge

Situations and solutions

  • H&M Store Visual Merchandiser Experienced Interview Questions

Executive Interview Questions

posted on 23 Aug 2023

I applied via Company Website and was interviewed before Aug 2022.

  • Aptitude Test

Aptitude Test Round

Basic questions and time management check

  • H&M Executive Experienced Interview Questions

posted on 4 Feb 2023

I applied via Company Website and was interviewed in Aug 2022.

It's normal discussion with manager

It's type off practical assessment on work

H&M Interview FAQs

Some of the top questions asked at the H&M interview for experienced candidates -

  • Solutioning for a high performant event driver microservi ... read more
  • How to perform given tast uder limited time period. If budget is low how u ca ... read more
  • How we can use fixture props and sign ... read more

The duration of H&M interview process can vary, but typically it takes about less than 2 weeks to complete.

H&M Interviews By Designations

  • H&M Sales Advisor Interview Questions ·
  • H&M Department Manager Interview Questions ·
  • H&M Sales Executive Interview Questions ·
  • H&M Senior Software Engineer Interview Questions ·
  • H&M Admin Executive Interview Questions ·
  • H&M Embedded Software Engineer Interview Questions ·
  • H&M Executive Interview Questions ·
  • H&M Inside Sales Executive Interview Questions
  • · H&M Retail Store Manager Interview Questions
  • · H&M Safety Officer Interview Questions

Interview Questions for Popular Designations

  • Software Engineer Interview Questions ·
  • Graduate Engineer Trainee (Get) Interview Questions ·
  • Accountant Interview Questions ·
  • Design Engineer Interview Questions ·
  • Sales Officer Interview Questions ·
  • HR Executive Interview Questions ·
  • Relationship Manager Interview Questions ·
  • Assistant Professor Interview Questions
  • · Civil Site Engineer Interview Questions
  • · Research Associate Interview Questions

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Interview process at h&m for experienced.

based on 7 interviews in last 1 year

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H&M Reviews and Ratings

based on 548 reviews

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Work Satisfaction

Good thing about working at H&M is that you get to work with taking fatigue study into consideration...

  • ₹ 3.4L Sales Advisor  (345)
  • ₹ 5.5L Visual Merchandiser  (245)
  • ₹ 6.3L Department Manager  (230)
  • ₹ 37.0L Senior Software Engineer  (104)
  • ₹ 11.6L Store Manager  (85)


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h&m interview case study

Tips before you apply

Our success as a company is built on people – on the many different talents, personalities and styles it takes to create global fashion for the many & make style more sustainable. we look forward to receiving your application. to make it easier for you, here are a few things to think about., 1. do your research it’s important that you do your research and are well prepared when applying for a position. on this site you’ll find information about a career at h&m., 2. your application have a look at your cv and personal letter and, if necessary, adapt it to the position you are applying for. explain why you’re applying and let us know what you would bring to the position. don’t make your personal letter too long., 3. what happens next when we receive your application we will send you an e-mail confirmation immediately. we will have a look at your application and you can expect to hear from us within approximately 2 weeks. our recruiters will get back to you via e-mail or telephone., 4. the interview make sure you are well prepared for your interview with us. you will find a lot of useful information here on our career pages. prepare answers for questions like: why should we hire you why would you like to work for h&m how do you see your future with us relax, be yourself and be honest. look at the interview as an adventure where you will learn new things about yourself and about h&m. everyone has weaknesses – don’t be afraid to acknowledge yours in what areas do you need to improve and develop what to wear dress your personality and let the fun of fashion guide you – nobody is expecting a three-piece suit.

h&m interview case study

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