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Sample Cover Letter

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effective cover letter for upwork

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Make Money Online | Work Pajama

How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

Canned cover letter I used in the early days

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

  • I knew then that I didn’t crack the code.
  • Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

The graph shows I was hired more often than my interview rate.

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

An Upwork job post with additional questions

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

A sample Upwork job post looking for a writer

Here’s one of the answers I got:

An Upwork proposal with one-liner answers

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

A canned cover without any personalization

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

A job post with the client’s name

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

An Upwork job post without the client’s name

But on the client’s recent history, you will find two mentions of his name there.

Finding the client’s name on his recent history

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

Gave a hint to my client that I've read their about me page

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

  • Make a suggestion
  • Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

A client looking for a content writer for his travel website.

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

  • Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
  • Include links to show him what I mean.
  • Suggest how I can do the same.
  • Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

A job post with a low rate

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

Recent job history of a low rate project

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

How the client responded to my samples in the cover letter

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

  • Hit that reply button over there to continue our conversation. (Favorite)
  • How about we hop on a five-minute call to discuss your business needs?
  • If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

  • OneNote (favorite)
  • Google drive
  • Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

A collection of my own Upwork cover letters that worked.

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

A cover letter I used to land a premium deal with a client.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

  • Go back to Upwork and apply what you have learned from this article.
  • Use the template and check my sample for inspiration.
  • Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

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Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

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Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

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Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

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Thanks Alan. Let me go back and re-strategize

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Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

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I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

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thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

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Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

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Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

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Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

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That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

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Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

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Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

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Thank you Alan! hope it works. Good luck for everyone.

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Hey Alan! Best inspiration tip, Thanks alot.

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Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

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Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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What is a Cover Letter in Upwork?

  • July 19, 2023
  • AI , Guide , upwork

Table of Contents

A cover letter in Upwork , also known as a proposal, is a personalized message sent to potential clients to express interest in their posted job. It is a freelancer’s opportunity to provide a brief introduction, highlight their qualifications, and explain why they are the ideal candidate for the job. Simply put, it’s a golden opportunity to make a killer first impression.

Why is a Cover Letter Important in Upwork?

Upwork, being the largest freelancer marketplace online, receives thousands of job posts daily. For a freelancer, standing out from the crowd is crucial. A well-crafted cover letter is the perfect tool to grab a potential client’s attention and make a lasting impression.

Your cover letter is your first, and possibly only chance to make a good impression.

It’s not just about showcasing your skills and experience. A cover letter is also a demonstration of your professionalism, communication skills, and overall suitability for a specific job.

Key Components of an Upwork Cover Letter

An effective Upwork cover letter should be concise, relevant, and tailored to the specific job you are applying for. Here are the key components:

  • Personalized Greeting Addressing the client by name is a simple yet effective way to establish a personal connection. If the client’s name is not mentioned in the job posting, a bit of research might reveal it. This could involve looking at the client’s profile or reviews from past freelancers.
  • Introduction and Expressing Interest Start by introducing yourself and expressing your interest in the job. Be sure to mention why the job appeals to you – this shows that you have read and understood the job description.
  • Highlighting Relevant Skills and Experience This is where you showcase your qualifications and experience relevant to the job. Be specific and provide examples of your past work.
  • Answering Any Additional Questions Many job postings on Upwork include additional questions. These are not optional – they are an integral part of the application process and should be answered thoughtfully and thoroughly.
  • End with a Call to Action Conclude your letter with a strong call to action, encouraging the client to read your proposal or get in touch with you. PRO TIP: Be aware of potential scams on Upwork. Never submit work as part of a cover letter unless you are certain the client is legitimate.

Upwork Cover Letter Best Practices

Here are some best practices to keep in mind when writing an Upwork cover letter:

  • Keep it Short and Sweet: A long, rambling cover letter is likely to lose a client’s interest. Aim for a concise, engaging letter that gets straight to the point.
  • Use a Professional Tone: Remember, you’re not just a freelancer – you’re a business. Maintain a professional tone throughout your cover letter, avoiding slang or overly casual language.
  • Proofread: Typos, grammar mistakes, or poor formatting can make a bad impression. Always proofread your cover letter before sending it.
  • Personalize Each Letter: Avoid the temptation to use a generic, one-size-fits-all cover letter. Tailoring each letter to the specific job and client shows that you’ve put in the effort and are truly interested in the job.
  • Highlight Your Value: Don’t just list your skills – explain how they can benefit the client. Provide specific examples of how you’ve used your skills to achieve results in the past.

Upwork Cover Letter Sample

What do you write on a cover letter? Here’s a sample of how an Upwork cover letter could look:

Hello [Client Name], I came across your job posting for [Job Title] and was immediately drawn to it. With my extensive experience in [Relevant Skills/Experience], I believe I can deliver the results you’re looking for. In my previous role as a [Previous Role], I [Provide a specific example of how you used your skills to achieve a positive outcome]. I look forward to the opportunity to bring these skills and experiences to your project. Please feel free to review my portfolio for samples of my work. I’m happy to discuss my qualifications further and look forward to hearing from you soon. Best regards, [Your Name] PRO TIP

Upwork and Upwex: A Winning Combination

Now that you understand the importance of a well-crafted cover letter on Upwork, you might be wondering how you can improve your chances of success. This is where Upwex comes in. Upwex is an AI-powered assistant that helps both new and seasoned freelancers generate cover letters. It’s an invaluable tool for working on Upwork, removing the guesswork from the process, and helping you make a great first impression.

Remember, your cover letter is your ticket to success on Upwork. It’s your chance to showcase your skills, demonstrate your professionalism, and convince potential clients that you’re the right freelancer for the job. So, make it count!

Advantages of Upwex

  • Increased Efficiency: With AI, Upwex.io helps freelancers find high-paying projects, enhancing their productivity.
  • Job Rating: Upwex.io analyses and ranks different jobs on Upwork, helping freelancers identify the most promising and high-paying projects.
  • Proposal Generator: This feature simplifies the process of drafting and submitting proposals, saving time and effort.
  • Answers to Technical Questions: Freelancers receive assistance in resolving technical issues, enhancing their skills and the quality of their work.
  • Integration with Pipedrive CRM: This eases the process of customer relationship management and enhances interactions with them.
  • Analytics and Reports: These features help freelancers track their work and analyze their efficiency, ultimately helping them increase their income.

Upwex User Cases:

  • For the freelancer: Upwex.io aids freelancers in finding high-paying projects on Upwork faster and simplifies the process of making proposals. The answers to technical questions help freelancers improve the quality of their work.
  • For the Lead Gen: Upwex.io can be beneficial for lead generation specialists, helping them identify promising jobs and potential clients. The integration with Pipedrive CRM simplifies the process of managing client relationships.
  • For the Head of Sales: Upwex.io can be useful for heads of sales, assisting them in analyzing team performance, tracking projects, and managing client relationships with the help of integration with Pipedrive CRM. Analytical tools and reports assist in data-driven management and decision-making.

Frequently Asked Questions

How to write a cover letter with no experience.

Writing a cover letter with no experience involves highlighting transferable skills, showcasing your enthusiasm, and demonstrating your understanding of the job. Emphasize skills gained from other experiences like education or volunteering that can apply to the job. Lastly, tools like Upwex can guide you, offering AI-driven suggestions for effective proposals, even when starting from scratch.

What should I include in my cover letter?

In your cover letter, it’s crucial to include information about your skills, experience, and how they align with the job requirements. Provide context about your previous work, but don’t just list what you’ve done – explain how it brought value. Tailor your cover letter to each job post, addressing the client’s needs and showing you understand their project. Add a personal touch to show your enthusiasm and why you’re a good fit.

How long should my cover letter be?

The length of your cover letter should ideally be around 200-300 words, making it long enough to provide details about your skills and experiences, but concise enough to keep the reader’s attention. The key is to be succinct and informative without being excessively wordy.

How can I make my cover letter stand out?

To make your cover letter stand out, understand the client’s needs and show how your skills align with their project. Use clear and concise language. Engage the reader with a compelling introduction, provide solid evidence of your skills, and conclude with a strong closing statement. Show enthusiasm for the project and the value you can add.

Should I customize my cover letter for each job?

Yes, customizing your cover letter for each job is crucial. Clients want to know that you’ve read their job post thoroughly and understand their needs. Customizing your cover letter shows you’re invested in their project. It also enables you to specifically address how your skills and experiences align with their project requirements.

How do I address the client in my cover letter?

If you know the client’s name, use it to make your letter more personal. If not, a simple “Hello” or “Dear client” is fine. Avoid overly formal language, but keep a professional tone.

Should I include samples of my work in my cover letter?

Yes, including samples of your work in your cover letter can be beneficial. It provides tangible evidence of your skills. But rather than including every sample you have, select a few that are most relevant to the job post.

How do I showcase my skills and experience in my cover letter?

Don’t just list your skills and experience – show how they align with the job post. Use specific examples from your previous work to demonstrate your skills in action. Highlight measurable results and successes, and explain how they could benefit the client’s project.

What are common mistakes to avoid in a cover letter?

Common mistakes to avoid in a cover letter include being too generic, failing to address the specific needs of the job post, being overly lengthy, using unprofessional language, and including irrelevant information. Also, always proofread your cover letter to avoid spelling and grammatical errors.

Should I follow up after sending my cover letter?

Following up after sending your cover letter can show your enthusiasm for the project. However, it’s important to give the client some time to respond. Wait about a week before following up. Be polite and professional, expressing your continued interest in the project.

How do I handle pricing and budget discussion in my cover letter?

It’s best to avoid detailed pricing discussion in your cover letter. Instead, state that you’re open to negotiation or that you’re willing to discuss it further. Some clients may have a set budget, while others may be flexible. By being open to negotiation, you show that you’re focused more on the value of the project than just the payment.

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7 Upwork Cover Letter Samples for Freelance Beginners

Vijay k sharma.

  • July 10, 2023
  • Freelancing

7 Upwork Cover Letter Samples for Freelance Beginners

Looking for inspiration and guidance for your Upwork cover letter? In this post, I’ll share my own successful Upwork cover letter samples and helpful tips to help you stand out and land your dream freelance projects.

I started my journey as a freelancer on Upwork in 2014, I’ve had the opportunity to work on diverse projects, ranging from logo design and copywriting to SEO, Web development, and virtual assistance. In this journey so far, my cover letters failed hundreds of times which also cost me connections (money) and many clients rejected me. Even I stopped now counting the failures. But each failure taught me to write the next cover letter more effectively.

Cover letters or project proposals play the most important role in getting the client’s attention. But for that many freelancers overpromise and bid on the projects in a hurry. It’s important to understand the pain points of clients or read project descriptions.

Crafting an effective cover letter is pivotal in capturing client attention and showcasing your abilities. As a freelancer or aspiring entrepreneur, it is essential to develop sales skills, as they form the foundation for writing persuasive cover letters that resonate with clients.

So if you want to succeed in doing any type of business or job online then you must learn and improve your sales skills. Sales skills make you good at writing attention-grabbing cover letters. I learned it after failures but if you’re a beginner you can start learning sales before you even start writing your 1st cover letter.

I have found some of the best online courses on Udmey that can help you to learn sales and marketing skills. And you can use these skills on a Freelance platform like Upwork to get more projects.

effective cover letter for upwork

I know that cover letter is not the only thing to get projects but it is the most important thing.

For more tips please read these posts: 

  • 14 Tips to get your first client on Upwork
  • Ways to promote yourself as a freelancer, especially profile
  • How to get work experience to add to in freelance profile

Now in the following points, I am sharing some of my Upwork and Freelance project proposal samples with you. You must learn the important strategies, skills, and methods I used to sell my skills to clients and on various projects.

7 Upwork Cover Letter Samples along with project details

Samples for aspiring freelancers to acquire and learn cover letter writing and sales skills.

1. Project Title of Problem: Help setting up Sendinblue on my WordPress.org website

sendinblue project

My Cover Letter:

Hi, Is the support staff mentioning any error on your website? Are you seeing any errors or exact problems? If not, no problem just let me do it.

I tried the Sendinblue newsletter service a few months back on my website that was working. I need to test your website and your Sendinblue account. But I will give a 100% guarantee if the Sendinblue service and account are active then I will configure it for you as quickly as possible.

Just believe me based on my Upwork work and review history. I will do it.

Vijay Kumar

Client Review after work is completed successfully:

sendinblue project client feedback

2. Project: VA administrative support

va project

Good evening, sir, I am ready to take on all of your responsibilities. I have very good experience in WordPress, social media, internet research, data entry, Google Drive, MS Office, and various other administrative and business management tasks.

I can help you to manage all of these and more tasks as per the demand and urgency. You have to teach me a few things or need to share some guidelines to follow. I am a full-time freelancer. And I am dedicated to my work.

You can take my interview or give me a test job. I am fully confident that you will be happy with the work.

Project Status: Ongoing

3. Work Details: Marketing Support Executive – Immediate!

marketing support executive

My Cover Letter

Hi, I am interested to be a part of your business and I am ready to take on all the responsibilities you will give to me.

My skills and experience:

– Keyword Research – Organic SEO – 7+ years.

– WordPress – 7 + years

– Web Development Basics- HTML, CSS, JS, PHP, Python, My SQL

– Adobe Photoshop – 7+ years.

I can learn and I can do anything that you want or look for support for me. I am a full-time independent freelancer and I believe in transparency and good communication for the project’s success.

Client Reply:

client reply 2

4. Project Detail: WordPress Assistant, Virtual Assistant l, simple digital marketing assistance

wordpress assistance

Hi good evening, I’m interested in the virtual assistant position you posted. With expertise in WordPress, website management, and basic skills in project management tools like Asana and Clickup, I can provide diligent and high-quality support on a freelance basis.

Tasks I can handle include WordPress’s new website setup/editing/configuration, uploading articles, data entry, adding internal links, and creating documents in Asana or in Microsoft Word or Google Docs.

I am fluent in English, I prioritize open communication and aim for practical and personable interactions. You can rely on me for any tasks related to your business.

I’m confident in my ability to meet your needs and contribute to each other’s success. Let’s discuss this further and explore how I can assist you as a virtual assistant more effectively.

client reply

5. Project/Job: Virtual Assistant

general virtual assistance

Hi, I am interested and experienced enough in technical as well as administrative work. I can help you in managing WordPress Websites/ Photo Editing/ Social Media Accounts, Data Entry and Research etc.

But it’s possible that you follow a specific process in your business. In that case, I am interested to learn that from you or need your guidance on that so that I can do this job effectively.

I am reliable and have enough experience to assist you with your daily work.

Client Reply

client reply general assistance

Some older:

6. Project/Job : Logo/visual branding creation. See the job description in the picture below

Upwork cover letter for jobs & Projects

My Cover letter for this: 

Do you need, an engineering-inspiring logo? I saw this post a couple of days ago. I applied for the job. But may my points are not correct. I can do this work for you as you want. I take time to do the things that inspire your products, and services to clients. Your provided links to websites are ok, as you saw these all are related to each other as compared to the design. No doubt, this is the choice, I am thinking this is the font-based logo; The font is the most important part of this job. As I am looking right now.

If you need a different version of similar samples. I can provide you today 3-4 samples. Looking forward, Thank You

7. Web Development Project

See the below picture for the job description.

job description and cover letter for this

My Cover letter for this job:

My cover letter for this job

Hi, the slowness of your site is depending on many things. Such as:

1) As you mentioned timeout is because you’re uploading or accessing more than 25 MB hosting limits in your hosting plan.

2) The images on your site are not dimensioned properly.

3) Javascript fragment parsing

4) Plugin conflicts

5) Unused CSS

6) The domain name is conflicting

7) Spam comments and the high volume of storage.

What I can do for you!

1) First I will check it in GTMatrix and Google page speed or analytics account

2) I will check the plugins that are conflicting.

3) I will fix this if it is slow to open or the server timed out. There are all the above 7 reasons for slowness but might be there are other reasons too. I ensure you that I will speed up your site from a B grade to an A Grade or more. I am ready for further discussion with a little more detail about the problem.

Looking forward….

Client Feedback After the job is finished successfully:

web development project client feedback

So what you learned?

10 Tips based on the above cover letter samples for you

  • Highlight your expertise – Showcase relevant skills and experiences.
  • Be confident and assure clients of your high-quality work.
  • Show willingness to learn and adapt to specific client requirements.
  • Communicate clearly and concisely about your capabilities.
  • Add a personal touch to create a connection with the client.
  • Demonstrate a problem-solving approach by addressing specific challenges.
  • Mention past experience and positive reviews to build credibility.
  • Offer to undergo interviews or test projects to showcase your skills.
  • Emphasize professionalism and dedication as a full-time freelancer.
  • Customize each cover letter to show genuine interest in the client’s project.

Here is the latest live Upwork video in which I am writing a cover letter and bidding live:

If you want to know anything specific to grow your career and business please let me know in the comments or message me on YouTube comments.

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Vijay K Sharma

Hi, I'm Vijay Sharma, A versatile freelancer, computer skills trainer, and writer. Our goal is to contribute to your career and business development. We're doing it through this blog, our YouTube channel, and by providing online personalized training services.

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Top 10 Upwork Cover Letter Samples 2023

Top 10 Upwork Cover Letter Samples 2023

These real-time Top 10 Upwork Cover Letter Samples and “ Upwork proposal samples ” will have a 100% job success rate. Only freelancers who are unfamiliar with the proper Upwork proposal examples and format should read this post. First and foremost, I recommend that you learn the job first before applying for it. You may like: Upwork Profile Overview Samples

Table of Contents

All of the cover letters for qualified freelancers on Upwork are written here. Please do not use this cover letter if you are not qualified or if you are unfamiliar with online work. Clients will be happy if you use these cover letters and will offer you the job. However, if you are unable to satisfy your clients, you will lose value.

What is the Upwork proposal sample?

An Upwork proposal provides you the chance to submit a message from your application to your client that you are the perfect match for that job. This is a sort and concise introduction similar to a cover letter. In the Upwork proposal Sample, you have to explain why the client should hire you. It offers you an opportunity to make impressions and generate clients’ interest in your services. Mention your past critical points and how you can solve the errors or issues.

Describe Your Proposal in Freelancer Sample

Let’s look at some of the top Upwork proposal examples, formats, and samples. All of the cover letters on Upwork have been expertly  arranged  by real-life  work   victors . To begin, fill your profile to the best of your ability, producing an eye-catching Upwork profile overview. Then you may follow the exact pattern for writing a cover letter for Upwork, which includes numerous tips and tricks.

Upwork Cover Letter Samples 2023

  •   Upwork Profile Overview Sample for Virtual Assistant
  •   Overview of a Professional Upwork Profile

01. Cover Letter for Data Entry on Upwork

Thank you so much for posting this job opportunity. I found your job posting for “Data Entry” and applied. I got to know from your job description that you require a qualified data entry expert. You indicated that you require a speedy response in your daily tasks. You’ve also indicated your schedule in there. I’ve read over your complete job posting in detail.

I’d like to introduce myself as a candidate for this position because I possess the talents you’re looking for. For more than three years, I’ve worked with data entry, data importing, exporting, and data mining. I’ve been working for a local non-profit organization. My typing speed is decent, and I am familiar with all types of Internet data entry. Moreover , I’m  interested in  the timetable you’ve  given . Neither internal nor exterior factors bother me.

I’d like you to look at my profile and employment background as well. Please also have a look at my job history sections. I’m  profoundly   fascinated by  this position, and I  accept  I’d be the  perfect  candidate for it. Please take into account my request and hire me for your project.

I am available via email and Skype at all times. I will be available for more than 60 hours per week and will be able to begin working on your project as soon as possible.

Thank you for your time and attention.

Best Regards

02. SEO Cover Letter for Upwork (Search Engine Optimization)

Greetings, Hiring Manager/ Hello

I read through your job posting on “Job title here” with great interest. I’m an expert SEO professional with more than two years of expertise in both “On-Page” and “Off-Page” SEO. I’m  exceedingly   inquisitive about  your  extension  and all of your  determinations .

I recently completed a thorough white hat SEO assignment for “A project name” that included both on-page and off-page SEO. Adherence to Google’s Panda and Penguin Updates

Please see my Profile, Portfolio, Work History, and Feedback for more information about my abilities and completed projects. “Your site link” also has a link to my official site. (If you don’t have a website, remove this line.)

I am always accessible via email and Skype. On the off chance that  a voice or video  discussion  is required,  it would be ideal if you  do so. I will be available for more than 60 hours per week and will be able to begin your assignment as soon as you request.

Don’t Miss:  How can I improve my Fiverr or Upwork freelancing career?

03. Cover Letter for Article/Blog/Content Writing on Upwork

I saw your  job  posting on “ Job  Title” and I am  greatly   curious about  working on your  project . I am a professional blogger and content writer with over 3 years of expertise in blog writing, posting, and SEO. So, I believe you’ll agree that I have the skills you’re seeking for.

Please see my Profile, Portfolio, Work History, and Feedback for more information about my skills and completed jobs. Normally, I can write and upload a blog post with graphics and all of the SEO supplements in less than two hours.

I am always accessible via email and Skype. If a voice or video conversation is required, please do so. I will be available for more than 60 hours per week and will be able to begin your assignment as soon as you request.

Thank you for taking the time to read this.

Best Regards,

04. Cover Letter for Blog/Article Posting on Upwork

I saw your  job  posting on “ Job  Title” and I am  greatly   curious about  working on your  project. I am a professional blogger with over 6 years of expertise in blog writing, posting, and SEO. So, I believe you’ll agree that I have the abilities you’re looking for.

I am always accessible via email and Skype. If a voice or video chat is required, please do so. I will be available for more than 60 hours per week and will be able to begin your work as soon as you request.

Don’t Miss:  Most demanding skills on Upwork 2023

05. SMM Upwork Cover Letter (Social Media Marketing)

Dear Hiring Manager

I have reviewed your job posting on “Write Name.” I’m a professional Social Media Marketer with full internet marketing tactics, and I’ve worked in SMM, IM, SEM, SEO, Affiliation, and other areas for over 6 years. And I am very interested in your project and all of your specifications.

I recently completed a number of SMM, IM, and EM, as well as others.

Please see my Profile, Portfolio, Work History, and Feedback for more information about my skills and completed jobs.

You can also visit my official website at http://www.YourSiteName.com.

06. Cover Letter for Youtube Channel Optimization/SEO on Upwork

I carefully read your job posting on “Job Title.” I’m a YouTube Channel Optimizer with over 6 years of expertise in “On Channel” and “Off Channel” Optimization and SEO. And I am very interested in your project and all of your specifications.

I have recently finished two jobs on YouTube channel optimization:


You can also visit my official website at http://www.yoursitename.com.

Don’t Miss:  How do you get your first Upwork job?

07. Cover Letter for Graphics Design/Logo/Banner on Upwork

My name is Your Name. I have a Diploma in Graphics Design and Text Illusion from Any University or Training Company. Over the last few years, I’ve created multiple logos, banners, 3D textures, Auto Cad, cartoons, and other graphics. Some examples can be seen in my portfolio and employment history sections. Please have a look at my work to assess its quality.

I got to know from your job description part that you require a one-of-a-kind design for your new/existing business. Actually, graphics are the soul of a website and a company’s long-term branding. I can confidently tell you that I will be able to meet your requirements.

There are many so-called designers on the web who have no idea about color combinations or layout. I don’t want you to be taken advantage of by them. You are in the perfect place and with the right person. I’m  trusting   to induce   hired  for this  work   since  I have  broad   experience  with Adobe Photoshop, Adobe  Artist , Adobe  Flash , InDesign, Corel Draw, and  Content   Design   Master .

I’m looking forward to hearing from you. I am proficient in all modes of communication and can adhere to your timetable while the job is in progress.

08. Cover Letter for a VA / Virtual Assistant on Upwork

Dear hiring manager

I saw your job posting on the Virtual Assistant Project and applied for it. According to your job description, you require a quick one to assist you with your tasks. And, yeah, you did mention your time. To your knowledge, I have been working with these types of projects for more than five years without a single time schedule issue.

I am highly skilled in online research, email extraction, data mining, Google, Bing, Yahoo, MS Office (Full), Google Docs, Google Document, Google Spreadsheet, Adwords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory, and other relevant programs.

As I have already done several tasks, I can assure you that I will be able to assist you in completing your task on time and with high quality. Please review my portfolio and profile. In my work history section, I have highlighted a number of successful projects.

I am hoping to be hired for this job so that I can demonstrate my abilities.

Don’t Miss:  Why Upwork is better than Fiverr?

09. Cover Letter for Web Research / Data Mining / Extraction on Upwork

Mr. Hiring Manager

I spotted your job posting on Data Entry Project and applied for it. Your job description states that you require a quick worker for data mining and web research. For your information, I have been working with these types of works for over five years.

Because I’ve finished so many tasks, I can ensure you that I’ll be able to complete your task on time and with high quality. Please review my portfolio and profile. In my work history section, I have highlighted a number of successful projects.

I am expecting to be hired for this job so that I can demonstrate my abilities.

10. Cover Letter for Digital Marketing on Upwork

I saw your job posting for a Digital Marketer and applied. I got to know from your job description that you are looking for an expert for this job. Nowadays, there are very few people who do not utilize social media. The second demand of online users is social media. If one company can grab a huge amount of SMM traffic, the owner can quickly achieve success. SEM and SEO are progressive processes that produce slow results, whereas SMM is an instant procedure that produces speedier results.

I’ve recently completed lots of new SMM projects with flying colors. Please see my job history for more information. My primary goal is success. By hook or by crook, I achieve success. And I am confident that I will be able to meet your expectations for this assignment. I’m hoping to be hired.

I am always accessible via email and Skype. I will be available for more than 60 hours per week and will be able to begin your project as soon as you request.

11. Cover Letter for a Forum Posting on Upwork

I was excited to see a job opening that is a perfect match for my skills. I found your job posting on Forum Posting and forwarded it to you. According to your job description, you are looking for an expert forum poster with an up-to-date understanding of strong backlinking. Nowadays, there are very few people who are aware of forum posting. The majority of the workers are now only engaged in spamming and not forum posting. One of the most crucial techniques for building powerful backlinks is forum posting. If a single firm can secure a huge number of high-quality forum backlinks, the owner will be well on his or her way to success.

I’ve been doing forum posting with do-follow backlinks for almost seven years. I am familiar with the current state of the market and the world of forum posting.

I’ve recently completed several of the Forum Posting tasks. Please see my job history for more information. My main objective is success. By hook or by crook, I achieve success. And I am confident that I will be able to meet your expectations for this project. I’m hoping to be hired.

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