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Course: biology library > unit 1, the scientific method.
- Controlled experiments
- The scientific method and experimental design
- Make an observation.
- Ask a question.
- Form a hypothesis , or testable explanation.
- Make a prediction based on the hypothesis.
- Test the prediction.
- Iterate: use the results to make new hypotheses or predictions.
Scientific method example: Failure to toast
1. make an observation..
- Observation: the toaster won't toast.
2. Ask a question.
- Question: Why won't my toaster toast?
3. Propose a hypothesis.
- Hypothesis: Maybe the outlet is broken.
4. Make predictions.
- Prediction: If I plug the toaster into a different outlet, then it will toast the bread.
5. Test the predictions.
- Test of prediction: Plug the toaster into a different outlet and try again.
- If the toaster does toast, then the hypothesis is supported—likely correct.
- If the toaster doesn't toast, then the hypothesis is not supported—likely wrong.
- Iteration time!
- If the hypothesis was supported, we might do additional tests to confirm it, or revise it to be more specific. For instance, we might investigate why the outlet is broken.
- If the hypothesis was not supported, we would come up with a new hypothesis. For instance, the next hypothesis might be that there's a broken wire in the toaster.
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The Scientific Method isn't Just for Scientists
Companies face challenges on a regular basis. As such, employees need to know how to problem solve . A tried and true problem-solving process is the scientific method. I know many of us haven't thought about the scientific method since our school days but it does provide a logical way of tackling business problems. As a reminder, here are the steps to the method:
1. Identify the problem. The first step in the scientific method is to identify and analyze a problem. Data regarding the problem can be collected using a variety of methods. One way we're all accustomed to is the classic: who, what, where, when, how, and to what extent? The scientific method works best when you have a problem that can be measured or quantified in some way.
2. Form a hypothesis. A hypothesis is a statement that provides an educated prediction or proposed solution. A good format for a hypothesis would be, “If we do XX, then YY will happen.” Remember, the hypothesis should be measurable so it can help you solve the business problem identified in step one.
3. Test the hypothesis by conducting an experiment. This is when an activity is created to confirm (or not confirm) the hypothesis. There have been entire books written about conducting experiments. We won't be going into that kind of depth today but it's important to keep in mind a few things when conducting your experiment:
- The experiment must be fair and objective. Otherwise, it will skew the result.
- It should include a significant number of participants or it will not be statistically representative of the whole.
- Allow for ample time to collect the information.
4. Analyze the data . Once the experiment is complete, the results can be analyzed. The results should either confirm the hypothesis as true or false. If by chance, the results aren't confirmed, this doesn't mean the experiment was a failure. In fact, it might give you additional insight to form a new hypothesis. It reminds me of the famous Thomas Edison quote , “I have not failed. I've just found 10,000 ways that won't work.”
5. Communicate the results . Whatever the result, the outcomes from the experiment should be communicated to the organization. This will help stakeholders understand which challenges have been resolved and which need further investigation. It will create buy-in for future experiments. Stakeholders might also be in a position to help develop a more focused hypothesis.
Now let's use the scientific method in a business example:
Step 1 (identification): Human resources has noticed an increase in resignations over the past six months. Operational managers have said that the company isn't paying employees enough. The company needs to figure out why employees are resigning?
Step 2 (hypothesis): If we increase employee pay, then fewer resignations will occur.
Step 3 (test): For the next three months, HR will have a third-party conduct exit interviews to determine the reason employees are resigning.
Step 4 (analysis): The third-party report shows that the primary reason employees are leaving is because health care premiums have increased and coverage has decreased. Employees have found new jobs with better benefits.
Step 5 (communication): After communicating the results, the company is examining their budget to determine if they should:
- Increase employee pay to cover the health insurance premium expense or
- Re-evaluate their health care benefits package.
I've found using the scientific method to be very helpful in situations like the example where a person or small group have a theory about how to solve a problem. But that theory hasn't completely been bought into by everyone. Offering the option to test the proposed solution, without a full commitment, tells the group that their suggestion is being heard and that the numbers will ultimately provide insight - after the full scientific method has been followed.
Have you ever used the scientific method to solve a business problem? Share your experience in the comments.
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