personal statement business analysis

Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Sample Personal Statement – Business Analytics

This is a good example of a Personal Statement for applying to a master’s program focusing on Business Analytics, Data Science and Marketing, or anything related to SEO.

If you need help writing your SOP or Personal Statement, check out our SOP Writing Service

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Sample statement of purpose (sop): computer science, sample statement of purpose (sop): sociology.

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Business Analytics Personal Statement Examples

Your business analytics personal statement (SOP) is a key component of your application to the Master of Business Analytics (MBA) program. Besides laying out your career goals, the SOP also should describe your skill set. If you have any weaknesses, discuss how you overcame them. In any case, your SOP should not exceed the word limit of the university. Be yourself, but don’t be too formal – your SOP should not be a resume.

Table of Contents

Writing a business analytics personal statement

The SOP should explain your motivation for pursuing a career in business analytics. In the first paragraph, you should briefly explain what prompted you to study this particular course. Your background, skills, and extracurricular activities should also be mentioned. In the third and fourth paragraphs, talk about your short and long-term career goals, and why you think these skills and interests are complementary. Be sure to keep your tone professional and positive throughout the entire essay.

When writing an SOP for Business Analytics, remember to think outside of the box and include relevant details about your background. Include your achievements in school and college. You can also include your professional history and highlight how your previous experiences helped you realize your interest in the Business world. You should also list down your programming skills and analytical skills. Make sure to mention your previous work experience if it relates to Business Analytics. Finally, remember to proofread your SOP before you send it off. Even a simple typo can make you appear unprofessional.

Structure of the SOP

The Structure of the SOP in business analytics personal statements should include a personal introduction that explains your traits, interests, and habits. It should also highlight your professional skills, including your work ethic, analytical skills, and willingness to work as part of a team. Lastly, it should describe the course you’re applying to, including which institutions you’ve applied to and why. In short, your SOP should show why you’re a good fit for the program.

The Structure of the SOP in business analytics personal statements should be interesting to read, and not too formal. Admission committees are looking for determinants of personality, so make your statement about yourself as real as possible. Ultimately, it will help the admissions committee understand who you are. Be yourself! Don’t over-emphasize your accomplishments and your experience. Make sure your statement is clear, concise, and well-written.

Be yourself in the SOP

While writing the Business Analytics personal statement, be yourself. You can begin by telling the reader why you want to study business analytics and then elaborate on your future goals. Don’t be too polished or overstate your achievements. Be real about your weaknesses and shortcomings, and emphasize how you overcame them. Avoid using overly formal language, especially when describing your past. The admissions committee wants to see the real you, so you should avoid sounding like an academic, but rather a business person.

In the Business Analytics personal statement, discuss your preferences for college and the courses you want to take. Include your interests, hobbies, and daily routine. Also, mention your skills and how you would work with a team. Make sure to talk about how you are willing to learn and work hard. If possible, mention your work experience. These experiences may prove to be helpful in your future career. The MBA program is competitive, so be honest about your experiences.

Check spelling and grammar

Before you start your statement, check your grammar and spelling for mistakes. Make sure to avoid using passive voice, cliches, and long sentences. Also, make sure to keep the tone professional. Avoid colloquialisms, hashtags, and casual language. This is your statement, and you want to convey your professionalism as best you can. Remember that your application is being read by prospective employers, so you’ll need to communicate clearly to them.

Business analytics personal statement

A statement of intention for USC business analytics is the fundamental document that is included in the business intelligence package. The structure of the document serves as an invitation for users to participate and submit their qualitative data to the analytics team. Data submitted are based on a variety of different factors, which range from overall business performance to specific customer attributes. Data obtained are used to form analytical reports which are then used to support strategic decisions.

• Several samples for this purpose have been created by a group of experts, who have worked together over many years to create the statement of intent for USC business analytics. The first data set for the statement of intention contained thousands of business and organizational attributes. This resulted in a massive quantity of qualitative data which was then processed into usable reports. More recent samples have focused on aspects such as diversity across cultures and skillsets. The breadth of the data and the quality of the analytical work done have both contributed to the recent success of the statement of intent.
• Another example of a statement of intent for USC business intelligence is the Usability Studies for US National Security which is an initiative developed by the Intelligence Studies Institute. The project was developed to support the National Data Entry Request for Data Management requirements and support the US Department of Defense and other national security agencies within their requirement process. The project involved the compilation of usability data for over one hundred thousand different users across all departments, all of which had different departments and different levels of involvement. Data for this project have been processed and submitted to the Intelligence Studies team for analysis.
• To support their business intelligence needs, some sample statements for the US National Security Agency (NSA) have been developed. The NSA is an extremely secretive and powerful national security agency. Its capabilities in foreign affairs and intelligence collection make it necessary that its human resources, analytic capability, and technical abilities are kept at the highest level of competence. A sample statement for the NSA might be “We develop and utilize analytical and research tools to maximize our collective understanding of foreign matters”.
• Business analytics personal statement examples may also look at a company’s IT function. These professionals are responsible for defending the information and systems of the company’s internal network. Some of the skills that might be required may be information security, computer networks, and data management. Companies that have a strong division of IT personnel may be more successful when recruiting the right person to serve as a business analyst. The statements from the Department of Defense and the Intelligence Studies teams at USC are a good starting point for selecting someone who will fit into the business intelligence role.

Some sample statements from business analysts can be considered the most common of these examples, although there are many others available as well. The US Department of Defense’s statement for its Human Resources Management team reads “The mission of the Human Resources Management element of the Department is to recruit, select, and promote individuals best suited to fill critical Human Resources positions in the Department and to train and retain the nation’s best Computer Systems Analysts.” The Intelligence Studies team at USC states “SCAs are experts in collecting and interpreting data using a wide range of techniques.” If you are writing a business case based on one of these examples, you should consult a computer science degree program or a graduate school before completing your write-up.

One Reply to “Business Analytics Personal Statement Examples”

I AM APPLYING TO STUDY BUSINESS ANALYTICS IN A UK UNIVERSITY AND I AM TRYING TO WRITE A PERSONAL STATEMENT FOR THE ADMISSION. I HAVE A BACGROUND IN BUSINESS INFORMATION SYSTEMS AND INTERNATIONAL BUSINESS PLEASE HOW CAN YOU HELP.

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Writing a Business Analytics Masters Personal Statement

Table of Contents

For the most part, a business analytics masters personal statement serves as a self-description. Your educational background, career goals, plans, and accomplishments have shaped your professional path and are all essential to a personal statement.

Because it serves as the foundation upon which institutions pick or reject applicants, it is an essential component of the application package.

In this article, we’ll give examples and examine the elements that constitute a personal statement for Business Analytics.

What Is a Personal Statement for Business Analytics?

To apply for a job in business analytics, you’ll need to write a personal statement outlining your background, aspirations, and qualifications.

It is this statement that those in the admissions’ committee will read. It should cover your education, work history, passions, and aspirations.

The overall goal is to provide sufficient information to enable the admission officer to assess your fit into the business analytics program.

Points to Note When Writing a Personal Statement for a Masters in Analytics.

Accepting a Master’s in Business Analytics program can seem daunting. Here are a few points to note to help you write an effective personal statement:

• Mention internships, volunteer work, and other forms of community service are additional ways to show your interest in and dedication to the field.
• Be sure to highlight any relevant college courses you’ve taken, projects you’ve finished, accolades you’ve received, publications you’ve produced, or professional certifications you’ve earned.

Improve your chances by brushing up on the basics of analytics, such as;

• Conducting research into best practices
• Becoming acquainted with data models and applications,
• Building problem-solving abilities
• Mastering quantitative analysis tools.

Great Example of Business Analytics Masters Personal Statement

This personal statement is a fantastic INK example of the type of content you should include in your personal statement.

A Master’s program in Business Analytics offers a unique opportunity to master the art of data-driven decision-making. It also enables professionals to make better business decisions and excel in their chosen fields.

As an experienced professional, I am keenly aware of blending rigorous analytical techniques with strategic insight and intuition. Therefore, pursuing a Masters Program in Business Analytics is the ideal platform to refine my skill set and broaden my expertise.

The invaluable education and experiences gained will equip me with relevant theoretical knowledge and hands-on practicals to unlock new insights. Moreover, the ability to write clear and concise reports after analyzing complex data sets will be vital for communicating results and actionable insights succinctly.

I believe my interpersonal skills, including excellent communication abilities, strong problem-solving aptitude, and creative thinking capabilities, allude to success in this field.

Additionally, my knack for working effectively in teams promises to optimize any collaborative projects during the program.

With these assets under my belt, I intend to leverage the interdisciplinary approach presented by the Business Analytics Masters Program. I aim to succeed in a world increasingly driven by data-informed decisions.

A business analytics masters personal statement can provide a lot of insight into a candidate’s passion and potential value to the school . It should be focused on the candidate’s perspective, interests, and achievements.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

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It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

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SOP for Business Analytics

• Updated on  
• May 9, 2023

A Statement of Purpose, as the name suggests, is your identity statement. Your academic qualifications, professional interests, plans, achievements, and what influenced your career so far, form an essential part of an SOP . This is the reason why it forms an integral part of the application package along with other documents like transcripts , letters of recommendation [ LOR ], resumes, etc as it becomes the basis for the universities to select or reject a candidate. For almost every course to study abroad , you will have to send an SOP along with other documents to your choice of universities. Here, in this blog, we will take a closer look at what an SOP for Business Analytics should look like. 

This Blog Includes:

What is a statement of purpose for business analytics , tips for writing an sop for business analytics , 10 details to remember, how to write an sop for business analytics, structure of sop for business analytics, what not to include in an sop for business analytics, skills to be included in the sop for business analytics, sample sop for business analytics, sop for ms in business analytics with work experience, mit sloan school of management, usa, texas mccombs school of business, usa, hec montreal, canada , mcgill desautels faculty of management, canada.

The business analytics statement of purpose is a two-page essay with 800-1500 words that describes your personality traits, career goals, pertinent skills, etc. With a 12-point font size, a black font colour, and double spacing in the margin, it has clean paragraphs. The SOP does not need to include your name or course information. try not to use bold, italics, and underlined fonts, unless it is very important.

The statement of purpose for business analytics is the paper that outlines why you are applying to a specific programme or college. It is the decision-maker content, which includes information about your interests, ambitions, and aspirations in addition to your academic and professional experience. The SOP is significant to the university’s admissions office since it justifies your goals of studying abroad.

Before writing an SOP for Business Analytics you should brainstorm all the possible ideas. This is the only opportunity for you to show the admission committee who you are outside of your academic performance. Storytelling is becoming an important part of various industries. You could use this as a part of your SOP for Business Analytics. Enlisted are some points you could follow to build an interesting SOP for Business Analytics:

• Start by mentioning what you want to study at the University. Be specific about your choice and include all the possible factors for pursuing that particular course.
• Why do you want to pursue that degree specifically? This could be your opportunity to explain why you are choosing that course at the University or how the work of some of the faculty members inspires you to pursue that program.
• Detail the work experience you have in that particular field. What did you learn and what inspired you to pursue higher education in that particular field should be mentioned clearly.
• Talk about college. Why do you want to get admission there specifically or certain details about the faculty members, global partnerships, etc? Explain how can you contribute to that university and what skills of yours can complement the requirements of their desired candidates.
• Bring your personality traits into the SOP for Business Analytics. Discuss your hobbies, your interests, and your habits but make sure to keep it relevant to the overall point you’re trying to make. 

Writing SOP for business analytics requires a few considerations in order to be efficient. These suggestions will help you understand the intricacies to pay attention to when writing a sop for a business analytics course.

• The information and details provided in the SOP for business analytics must be trustworthy.
• Try to provide all of the necessary information within the word limit.
• Exaggerating about the University or the course is not permitted.
• The article must end on a good, encouraging note.
• Make sure to include all of your academic information, technical talents, athletic activities, and so on.
• Please explain why you want to take the business analytics course.
• Explain how the business analytics course will help you advance in your job.
• Check the document for originality before finalising your SOP for business analytics.
• Your essay must be written in an innovative manner and contain significant content.
• Stick to the usual SOP format and include legible content.

Now that you are familiar with some important tips and tricks to follow while drafting an SOP, let us look at some points that are crucial whilst writing an SOP. Framing and SOP keeping in mind the below-mentioned aspects will help you convey the best blend of academic journey as well as future aspirations. Here are the points to refer-

• Your determination towards your goal and career.
• Research skills
• Analytical skills describe your ability to learn things and your attention to detail.
• Ability to work in a team as well as individually.
• Try to think outside the box as creative thinking can set you apart from others. But make sure you mention relevant things that can help your application stand out. 
• Mention your school and college achievements. Go over the course and be very specific about why you want to pursue it while incorporating your work experience and explaining your work profile.
• After stating your prior achievements and journey, do not forget to mention how your past experiences have helped you realise your passion for the Business world.
• Write down any programming and analytical skills that add value to business planning. You can also speak about your previous projects related to Business Analytics.
• SOP for Business Analytics should not be too formal. Your application will benefit from being interesting to read. The admission committees analyze all the determinants of personality.
• The most important part of writing an SOP for Business Analytics is to be yourself, no matter what. Describe your abilities, your strengths and weakness es. You should be honest in presenting yourself so do not mention things that have not happened to you. Be real and trust that the admissions committee will see you for who you are.

Finally, after figuring out the general nature of writing an SOP for Business Analytics, start writing in such a way that they can get a view of your career step by step. The SOP for Business Analytics should reflect the course and it is a good idea to write it from a business point of view.

The form of the SOP for Business analytics should be appealing. You must begin with an introduction and then move on to the supporting content. While writing the SOP for business analytics, it is critical to keep the word count in mind. We have briefly explained the format of the SOP for the business analytics course for your convenience.

• Introduction: Start your SOP with a quote or phrase which you passionately believe or follow. The readers will gain insight into your personality as a result of this.
• First paragraph : Explain why you choose the university and programme in this paragraph. You can back up your claim with a personal incident or experience that influenced your line of study.
• Second paragraph: In this paragraph, you will discuss the university. You will also explain how the business analytics course will assist you advance your profession.
• Third paragraph: Use this paragraph to outline your short-term and long-term objectives. Your goals, as well as your motivation factor, can be described here.
• Fourth paragraph: You will discuss your technical and soft skills needed for the business analytics course. You can also include information about your extracurricular activities and hobbies here.
• Concluding paragraph: This is a crucial component because you will be summarising your overall SOP for business analytics here. You must take particular attention while writing this section because you will be discussing your career aspirations and future goals.
• Do not exaggerate your strengths/weaknesses/abilities.
• SOP for Business Analytics should be crisp, clear, and concise.
• Do not forget to mention your weaknesses, the hurdles you faced during your job, and how you solved them.
• Going beyond the word limit should be avoided.
• Do not mention your family history, financial details, and all of your achievements.

You must showcase your talents in the SOP with pertinent supporting facts to grab the admissions committee’s attention right away. The following are a few of the abilities that might be mentioned in the SOP for business analytics:

• Logical thinking
• Decision making 
• Visualization
• Strategic planning
• Business intelligence
• Detail oriented and big-picture thinker
• Programming languages
• Statistical software

As a Business Administration graduate with a specialization in the field of Marketing , I have always been inclined towards how the rapidly globalized world has created immense opportunities for small and big businesses to expand and flourish. With the twenty-first century set in the zenith of social media and digital convergence, the new-age marketing arena has always enticed me and fuelled my curiosity towards how business analytics and marketing can come together to help every enterprise. 

Throughout my graduate studies, I have participated in activities and clubs that collaborated with local businesses which have helped me learn the ropes of marketing at an early stage. I have endeavoured to strengthen my foundation and reap experience in multiple domains of the business world. With the development and changes in the business sector, understanding consumer behaviours and patterns have become essential to increase your production and sales. 

Working in multiple creative industries like business management and marketing management has added to my understanding of the dynamics of the broader perspectives of society. I have also been influenced deeply by art and culture which have inclined me towards subjects like history, psychology , and modern science. These interests have greatly enlightened me to analyze and study the unique styles of communication, how people’s needs evolve with time, and most importantly; how they respond to these needs. This made me believe that the Business sector is not about basic finances and marketing but also about analytical thinking and a creative approach. Fortunately, the University of ____ offers a specialised Business Analytics program that can help me attain knowledge with a perfect blend of business and the necessary skills. 

In today’s globalized world of media and communication, it is essential to develop skills that allow one to pick from a plethora of techniques and utilize the latest technologies. Through the program at the University, I will also gain an international perspective of the world as it gets diverse with generations striving to unify and harmonize the complexities. Studying Business Analytics alongside international industries can reflect these trends to further equip my aspirations. 

This University can shape my personality and bestow the necessary skills that can facilitate my growth.  I sincerely focus on gaining more experience in Business Analytics with a holistic approach that is flexible and adaptable to shifts in society. I strongly believe in constant learning that will be fueled by my hunger for the vast knowledge the world possesses.

• SOP is just as important as transcripts and financial documents if you intend to enrol in a university in the USA , Canada, UK , etc. Thus, when writing your SOP for an MS in business analytics with work experience, you must keep a few things in mind. You can review your SOP using the points listed below.
• Clarify your professional background and experience. You are able to describe your employment responsibilities and accomplishments accomplished while working there. Ensure that you have creatively added all the business analytics courses necessary skills, courses, etc.
• Don’t be direct when expressing your strengths, weaknesses, doubts, etc. Describe your enthusiasm for the business analytics course and provide any necessary justification. Some life experiences like project success, etc. can be used.
• Your business analytics SOP shouldn’t be overly formal or casual. It must be written in an engaging style that will wow your audience.
• The most important thing to remember while developing an SOP for business analytics is to be authentic. The paper has to highlight who you are and your qualifications for employment. Try to keep your content to the most crucial abilities or experiences. It could become too much if unnecessary information is crammed into the space. The selection committee might become disinterested in your content as a result.

SOP for Business Analytics for Top Universities

Here are the SOP for Business Analytics for the top business schools around the world:

• The SOP must not exceed two pages and 500–1000 words in length
• Describe what makes the university special and what drew you to MIT Sloan School of Management to further your study.
• Give a succinct description of the projects and undergraduate studies.
• Describe your long-term objectives and the steps you’re taking to get there.
• Mention your training and courses that are related to the course.
• The content must be original and free of common grammatical mistakes.
• A business analytics SOP must be between one and two pages long.
• Reliable facts must be presented in a creative manner with the content.
• Your professional background and the projects you worked on while employed must be disclosed to the admissions committee of Texas McCombs School of Business in your SOP.
• The course must be central to the material. The team might not be impressed by irrelevant content.
• You can explain any gaps here if they are not addressed in your resume or curriculum vitae.
• Mention your technical skills and soft skills that are relevant to your course.
• The tone of the SOP material must be encouraging. You must give a short and clear explanation of the life experience that influenced your decision to enrol in the course.
• The SOP must not exceed 800 to 1200 words in length.
• The information provided in the SOP must be accurate. You must be able to provide documentation to back up your claims.
• Talk about the driving force behind your decision to attend HEC Montreal .
• Include details about your passion, abilities, and expertise that you can bring to the organisation.
• Discuss the distinctive qualities of the university and how they will benefit your career.
• Your individuality and character must be shown in your business analytics SOP for the university board.
• Include information in the SOP about your extracurricular activities, sports hobbies, technical courses you’ve taken, etc.
• You must include a separate PDF document in your upload that responds to the following questions: Why did you pick this course? How will McGill Desautels Faculty of Management, Canada help you reach your professional goals?
• Discuss your efforts and experiences that prepared you for the course with the necessary experience.
• Draw attention to all of your special abilities and talents that will help you succeed in the course.
• The SOP can only be up to 1000 words long.

Ans. Tips for Writing an SOP for Business Analytics Start by mentioning what you want to study at the University. Why do you want to pursue that degree specifically? Detail the work experience you have in that particular field. Talk about college. Bring your personality traits into the SOP for Business Analytics.

Ans. In business analytics, the SOP should be 1-2 pages long. The content must be written in an innovative manner and based on credible data. The SOP must inform the admissions committee about your professional background and the projects you have worked on. The course must be central to the material.

Ans. I am a great candidate for the Business Analytics programme because of my strong academic record, as I graduated with honours in Electrical Engineering. My undergraduate studies provided me with considerable quantitative understanding and technical experience in a variety of engineering topics.

If you are looking for a course abroad and are confused about the admission process, we, at Leverage Edu can help your application stand out among others. We can provide the best guidance and support to make sure you get the right course at the right university. Get in touch with us at 1800-57-2000 and start living your dream today.

Digvijay Singh

Having 2+ years of experience in educational content writing, withholding a Bachelor's in Physical Education and Sports Science and a strong interest in writing educational content for students enrolled in domestic and foreign study abroad programmes. I believe in offering a distinct viewpoint to the table, to help students deal with the complexities of both domestic and foreign educational systems. Through engaging storytelling and insightful analysis, I aim to inspire my readers to embark on their educational journeys, whether abroad or at home, and to make the most of every learning opportunity that comes their way.

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Business Analytics Masters Personal Statement Example

• Reading time: 4 minutes
• Price: Free download
• Published: 13th June 2022
• Word count: 1125 words
• File format: Text

I have always believed that innovation is all about experimenting with new things. Based on my experiences to date, I have realized that for a person to stand out of the crowd, innovation plays a major role. Maybe that’s why ever since primary school Mathematics has always been my favorite subject, probably because it involved solving problems using different methods and I constantly tried to solve math in ways other students might not have. I wanted to be innovative and different from the rest of my peers in the way I solved mathematics. This need for innovation increased the euphoria I obtained in learning and solving the problems. Especially when it comes to science and technology, I am always fascinated about the innovative ideas that helped the predecessors to shape today’s world and how the inventors were able to get such an idea. One of my favorite hobbies is to probe deep into the devices that I could get my hands on, to find how they work and try to tinker with them. My interest toward analytics got heightened when I chose a branch-like computer science engineering in my under-graduation. Being a girl, it is a very tough and challenging task in a country like India to take up and grow in this stream. But I could not care less and here I am, who decided to pursue a field like business analytics as my master’s degree, that would satisfy my dream.

I come from a business family background and I have grown up around business meetings. I have always been inclined towards learning more on managing a business or a company. But I am immensely fascinated by technology as well. One can never learn enough in the enormous field of technology, as new things always keep popping up. I am particularly curious to learn more about data analytics and someday I wish to run a company of my own. A successful business is a constant calculation between risk and reward. A master’s in business analytics is the perfect blend for my interest towards management and analytics and has fuelled my curiosity towards how business analytics and marketing can come together. This will definitely take me a huge step closer to my dream. I wish to study in the US for global exposure and attain an international perspective of the world.

At the academic level, my focus has always been on delving deeper into the conceptual level of things rather than remaining content with merely superficial theoretical knowledge. This has strengthened my basics and also enabled me to secure satisfactory marks in all milestone exams. I have chosen Mathematics, Physics and Chemistry as majors in 11th and 12th. I am currently pursuing engineering in Computer Science where I am doing my final year in Gokaraju Rangaraju Institute of engineering and technology which I will be completing soon. I attained comprehensive knowledge on concepts like C, C++, DBMS, JAVA, PYTHON, machine learning and various other subjects. The labs in my college complemented this knowledge and gave me a platform to practically implement my learning. It was in my third year where I chose ‘Big data analysis’ as an elective and that is when I fell in love with analytics.

During my time in college, I have undertaken a mini project named ‘OXYGEN CYLINDER MONITORING SYSTEM’ where we developed a code that is used to send text messages to the hospital staff and the oxygen delivery person when the weight of cylinder is less than 30%. That is when I discovered the joy of inventing a new thing. Since I have always been interested in learning more about a business, I’ve decided to do an internship in sales and marketing. During my three-month internship in MyCaptain , which is an E-learning platform, I have gained experience in business development, marketing and sales.

Throughout my time in school and college, I wanted to build a solid non-academic foundation as well. Thus, I have attended numerous science fairs conducted in my school and I have always been an active participant in all the sports . I once won a painting competition which I am very proud of. I have also attended the NCC (National Cadet Cop) camp and attained the level-A certificate. Coming to my undergraduate degree, I am an active member of ‘National Service Scheme’ of India which is a club in my college. I find immense joy in helping the needy. As I love managing people, and do the job efficiently, I was chosen as the lead for a photography competition, a part of my college fest named ‘REUDO’. At all these places, I have schooled over my techno-managerial, leadership and most importantly communication skills.

After achieving so much through my academic and non-academic exposition, I did not want to limit my studies to undergraduate level and I, therefore, have decided to go ahead with graduate studies in the USA. Not only will it facilitate my academic growth, but it will also help me in developing a global perspective and will polish my interpersonal skills. I believe that Masters in the UNT’s G. Brint Ryan College of Business, one of the nation’s largest business colleges is an ideal option to reach my career goals. The tutoring sessions by the outstanding teachers and renowned researchers of the college can help me gain comprehensive understanding on Data mining, Data warehousing, Decision modelling, Operations management, Process improvement, Six-sigma analysis and ensure my academic success. I believe that no other university provides students with the desired combination of culture, education and research environment, required for overall personality development, as offered by your institution. The MS program in business analytics offered by the university will undoubtedly provide me with the knowledge and skills that I am seeking, and the experience to pursue my dream and exploit the opportunities to the greatest extent. I resolve to approach the program with enthusiasm and hard work and use the opportunity to advance my learning optimally.

My short-term goal is to work in a leading multinational company and I want to be able to assist in their important decisions regarding advertisement, growth and production. This will enhance my career. My long-term goal is to skilfully own a company of my own with all the experience over the years. The master’s in business analytics program, offered by your college, is the perfect choice for me to attain my short- and long-term goals. The courses and facilities offered by your college will tremendously boost my career and help me learn to make impactful decisions. This multifaceted education is very crucial to propel me to the top of my field. I sincerely hope you consider my application and help me thrive for my career goals.

2021-1-8-1610095978

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Crafting Your ABA Personal Statement: Your Path to Becoming a BCBA

Dirghayu Kaushik

When it comes to pursuing a career in Applied Behavior Analysis (ABA) and becoming a Board Certified Behavior Analyst (BCBA), your personal statement plays a pivotal role.

This document serves as your gateway to the world of ABA, allowing you to analyze behavior, apply your skills in diverse classrooms, and make a meaningful impact on individuals with autism and other disorders.

In this comprehensive guide, we will delve deep into the nuances of crafting a stellar ABA personal statement, from its importance to the key elements that should be included.

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• Understanding the Significance of an ABA Personal Statement

In this section, we will explore the fundamental significance of an ABA personal statement in the context of your career aspirations. It’s not just a piece of writing; it’s your bridge to the world of ABA.

Why Your Personal Statement Matters

Your personal statement introduces you to graduate programs, mentors, and future colleagues. It’s a reflection of your passion, commitment, and understanding of applied behavior analysis. Let’s dive into why this document is so crucial.

The Power of Personal Statements in ABA 

Personal statements in ABA have the power to not only showcase your dedication but also set you apart from other applicants. We’ll explore how a well-crafted personal statement can be your ticket to success in the field.

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Analysis – The Cornerstone of ABA

Analysis is at the heart of ABA. This chapter delves deep into the concept of analysis and how it should be highlighted in your personal statement.

Mastering the Art of Behavior Analysis

Behavior analysis is the essence of ABA. Learn how to showcase your analytical skills in your personal statement, providing concrete examples of real-life situations where you’ve applied this core principle.

Case Studies in Behavior Analysis

Let’s explore some case studies in behavior analysis that you can include in your personal statement. These stories will demonstrate your practical experience and understanding of ABA.

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• Embracing the World of Behavior

Behavior is the canvas on which ABA practitioners work. This chapter explores how you can effectively discuss behavior in your personal statement.

Understanding and Influencing Behavior 

Explain how you’ve sought to understand and influence behavior in your personal and professional life. Share anecdotes of challenging situations and your successful interventions.

Positive Impact through Behavior Analysis

Narrate stories of how you’ve made a positive impact on someone’s life through ABA interventions. Highlight the transformative power of behavior analysis.

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• The Journey Towards BCBA Certification

This chapter outlines your educational path and the steps you’ve taken to become a BCBA.

Educational Background and ABA

Discuss your educational background, including your undergraduate and graduate studies. Mention any certifications or coursework related to ABA and behavioral analysis.

The Role of Certification 

Delve into the significance of certification in the ABA field. Explain your commitment to becoming a board-certified behavior analyst and how this journey aligns with your long-term career goals.

Navigating Diverse Classrooms with ABA

Your experiences in diverse classroom settings are valuable. This chapter guides you on how to effectively discuss these experiences in your personal statement.

Inclusivity in Education

Discuss the importance of inclusivity in education and how ABA has influenced your approach. Share anecdotes of your work as an educator or occupational therapist.

A Window into Classroom Dynamics 

Provide insights into the dynamics of diverse classrooms and how your knowledge of ABA has shaped your teaching methods and strategies.

A Passion for Early Intervention

If you have a passion for early intervention, this chapter is dedicated to showcasing it in your personal statement.

Early Childhood Education and ABA

Share your passion for early childhood education and how ABA can be a crucial tool in identifying and addressing behavioral issues in young children.

Impact in Early Intervention

Narrate stories of how your involvement in early intervention programs has made a positive impact on young children and their families. Highlight the transformative role of ABA in this context.

• Building a Strong Foundation

Your education and foundational knowledge are essential. This chapter provides guidance on highlighting your academic achievements.

The Academic Journey 

Discuss your academic journey, from undergraduate studies to postgraduate endeavors. Mention any research or coursework that demonstrates your commitment to ABA.

Building a Strong Foundation 

Explain how your academic experiences have built a strong foundation for your future as a BCBA. Emphasize the importance of continuous learning and growth in the field.

• The Path Forward as a BCBA

Becoming a Board Certified Behavior Analyst (BCBA) is not just a destination; it’s the beginning of a fulfilling career in the field of Applied Behavior Analysis (ABA). In this chapter, we will explore the journey that awaits you after earning your BCBA certification and how your ABA personal statement connects to your professional path.

Continued Professional Development

Your journey as a BCBA begins with a commitment to continuous professional development. ABA is a dynamic field with evolving best practices and research. As a BCBA, you’ll need to stay current with the latest advancements in ABA techniques, research findings, and ethical standards.

• Maintaining Your Certification: After becoming a BCBA, you will need to fulfill ongoing requirements to maintain your certification. This typically involves completing continuing education units (CEUs) and adhering to the Behavior Analyst Certification Board’s (BACB) ethical guidelines. Your personal statement can reflect your dedication to ongoing learning and adherence to ethical standards.
• Specialization and Advanced Training: Many BCBA practitioners choose to specialize in particular areas of ABA, such as autism spectrum disorder (ASD), organizational behavior management (OBM), or school psychology. You can use your personal statement to express your interest in these specialized fields and how you plan to pursue advanced training and expertise.
• Making a Lasting Impact

As a BCBA, your ultimate goal is to make a lasting and positive impact on the lives of individuals with behavioral challenges. Your ABA personal statement should reflect this commitment and your vision for the future.

• Client-Centered Approach: Emphasize your dedication to tailoring ABA interventions to the unique needs of each client. Share stories of your experiences where your client-centered approach led to significant improvements in behavior and quality of life.
• Collaboration and Advocacy: A critical aspect of being a BCBA is working collaboratively with other professionals, educators, and families to support individuals with behavioral disorders. Discuss your willingness to collaborate and advocate for individuals with autism, developmental disorders, or other conditions in educational and clinical settings.
• Contributing to the Field: Express your desire to contribute to the field of ABA through research, publication, and mentorship. Share your plans for conducting research or participating in projects that advance the knowledge and application of ABA principles.
• Leadership and Supervision: As a BCBA, you may take on leadership roles and provide supervision to other behavior analysts or technicians. Explain your aspirations to mentor and guide future ABA professionals, reinforcing your commitment to the growth of the field.

Wrap up your personal statement by expressing your commitment to making a lasting impact in the field of ABA. Share your vision for the future and how becoming a BCBA is a step towards achieving it.

In conclusion, your ABA personal statement is not just a document; it’s a testament to your passion and commitment to the field of applied behavior analysis.

With the insights provided in this extensive guide, you can craft a compelling personal statement that not only meets the 2500-word requirement but also resonates with admissions committees and mentors alike.

By aligning your personal statement with the core principles of ABA, you can embark on a rewarding journey towards becoming a BCBA and contributing significantly to the field of education and therapy.

What is the purpose of an ABA personal statement?

An ABA personal statement serves as your introduction to graduate programs and potential mentors. It allows you to showcase your passion, commitment, and understanding of applied behavior analysis. Essentially, it’s your statement of purpose, explaining why you aspire to become a BCBA.

How long should my ABA personal statement be?

While there is no strict word limit, a well-structured ABA personal statement typically ranges from 500 to 700 words. However, for more comprehensive content, such as in-depth guides, it can exceed 2500 words.

What should I include in my ABA personal statement?

Your ABA personal statement should include elements such as your personal journey and motivation for pursuing ABA, experiences applying ABA principles, and how ABA aligns with your career goals. It should also incorporate real-life anecdotes and examples of your work in the field.

How can I showcase my analytical skills in the personal statement?

To demonstrate your analytical skills, describe specific cases where you’ve analyzed behavior and implemented ABA strategies. Discuss the results and how they influenced your understanding of behavior. Include data-driven approaches you’ve used.

Is it essential to mention my educational background in the personal statement?

Yes, your educational background, especially in psychology or related fields, is important to demonstrate your foundation in ABA. Mention any relevant coursework, certifications, or degrees.

What should I focus on if I’m interested in early intervention?

If you have a passion for early intervention, express it in your personal statement. Discuss the importance of identifying and addressing behavioral issues in children at a young age. Highlight any relevant experiences or volunteer work in early intervention programs.

Can I include case studies in my ABA personal statement?

Absolutely, including case studies in your personal statement can be highly effective. These real-life examples illustrate your practical experience and understanding of ABA principles. Be sure to highlight the challenges faced and the successful interventions applied.

How can I make my ABA personal statement stand out from others?

To make your personal statement stand out, focus on your unique experiences and how they relate to ABA. Highlight any exceptional achievements, impactful stories, or innovative approaches you’ve taken in the field. Be genuine and passionate in your writing.

What is the role of certification in ABA, and should I mention it in my personal statement?

Certification, such as becoming a BCBA, is highly regarded in the ABA field. You should definitely mention your commitment to pursuing BCBA certification in your personal statement. Explain how this certification aligns with your long-term career goals and commitment to the profession.

How can I convey my vision for the future in my ABA personal statement?

In your personal statement, you can convey your vision for the future by discussing your long-term career goals, aspirations, and how you see yourself contributing to the field of ABA. Share your passion and dedication to making a lasting impact.

• Analysis - The Cornerstone of ABA

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Table of Contents

• • Understanding the Significance of an ABA Personal Statement
• • Analysis - The Cornerstone of ABA
• • Embracing the World of Behavior
• • The Journey Towards BCBA Certification
• • Building a Strong Foundation
• • The Path Forward as a BCBA
• • Making a Lasting Impact

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Research Writing and Analysis

• NVivo Group and Study Sessions
• SPSS This link opens in a new window
• Statistical Analysis Group sessions
• Using Qualtrics
• Dissertation and Data Analysis Group Sessions
• Defense Schedule - Commons Calendar This link opens in a new window
• Research Process Flow Chart
• Research Alignment Chapter 1 This link opens in a new window
• Step 1: Seek Out Evidence
• Step 2: Explain
• Step 3: The Big Picture
• Step 4: Own It
• Step 5: Illustrate
• Annotated Bibliography
• Literature Review This link opens in a new window
• Systematic Reviews & Meta-Analyses
• How to Synthesize and Analyze
• Synthesis and Analysis Practice
• Synthesis and Analysis Group Sessions
• Problem Statement
• Purpose Statement
• Conceptual Framework
• Theoretical Framework
• Quantitative Research Questions
• Qualitative Research Questions
• Trustworthiness of Qualitative Data
• Analysis and Coding Example- Qualitative Data
• Thematic Data Analysis in Qualitative Design
• Dissertation to Journal Article This link opens in a new window
• International Journal of Online Graduate Education (IJOGE) This link opens in a new window
• Journal of Research in Innovative Teaching & Learning (JRIT&L) This link opens in a new window

Jump to DSE Guide

Purpose statement overview.

The purpose statement succinctly explains (on no more than 1 page) the objectives of the research study. These objectives must directly address the problem and help close the stated gap. Expressed as a formula:

Good purpose statements:

• Flow from the problem statement and actually address the proposed problem
• Are concise and clear
• Answer the question ‘Why are you doing this research?’
• Match the methodology (similar to research questions)
• Have a ‘hook’ to get the reader’s attention
• Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...

In PhD studies, the purpose usually involves applying a theory to solve the problem. In other words, the purpose tells the reader what the goal of the study is, and what your study will accomplish, through which theoretical lens. The purpose statement also includes brief information about direction, scope, and where the data will come from.

A problem and gap in combination can lead to different research objectives, and hence, different purpose statements. In the example from above where the problem was severe underrepresentation of female CEOs in Fortune 500 companies and the identified gap related to lack of research of male-dominated boards; one purpose might be to explore implicit biases in male-dominated boards through the lens of feminist theory. Another purpose may be to determine how board members rated female and male candidates on scales of competency, professionalism, and experience to predict which candidate will be selected for the CEO position. The first purpose may involve a qualitative ethnographic study in which the researcher observes board meetings and hiring interviews; the second may involve a quantitative regression analysis. The outcomes will be very different, so it’s important that you find out exactly how you want to address a problem and help close a gap!

The purpose of the study must not only align with the problem and address a gap; it must also align with the chosen research method. In fact, the DP/DM template requires you to name the  research method at the very beginning of the purpose statement. The research verb must match the chosen method. In general, quantitative studies involve “closed-ended” research verbs such as determine , measure , correlate , explain , compare , validate , identify , or examine ; whereas qualitative studies involve “open-ended” research verbs such as explore , understand , narrate , articulate [meanings], discover , or develop .

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + gap (lack of research on followers of mid-level managers), might start like this:

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry. The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013). A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the experiences of followers of novice managers in the financial services industry.

A quantitative purpose statement for the same problem and gap might start like this:

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers in the financial services industry. Leadership factors were measured by the Leader-Member Exchange (LMX) assessment framework  by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the researcher to design a study in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts  or variables ; that reflect the way the researcher intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.  

Best Practices for Writing your Purpose Statement

Always keep in mind that the dissertation process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components of the Dissertation is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your study.

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your study. To achieve this level of clarity you will need to also insure there is no doubt in your mind as to the purpose of your study.

Many researchers benefit from stopping your work during the research process when insight strikes you and write about it while it is still fresh in your mind. This can help you clarify all aspects of a dissertation, including clarifying its purpose.

Your Chair and your committee members can help you to clarify your study’s purpose so carefully attend to any feedback they offer.

The purpose statement should reflect the research questions and vice versa. The chain of alignment that began with the research problem description and continues on to the research purpose, research questions, and methodology must be respected at all times during dissertation development. You are to succinctly describe the overarching goal of the study that reflects the research questions. Each research question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the research questions.

Identify in the purpose statement the research method as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Avoid the use of the phrase “research study” since the two words together are redundant.

Follow the initial declaration of purpose with a brief overview of how, with what instruments/data, with whom and where (as applicable) the study will be conducted. Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your research.

Developing the purpose section of your dissertation is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other scholars have done to address the research topic and problem you have identified. The purpose section of your dissertation could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your dissertation. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your research problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your dissertation in order to insure alignment.

It is helpful to collect several dissertations similar to the one you envision creating. Extract the problem descriptions and purpose statements of other dissertation authors and compare them in order to sharpen your thinking about your own work.  Comparing how other dissertation authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components of the dissertation so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set it must be consistently presented throughout the dissertation. This may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your dissertation. Whenever you make an adjustment to your purpose statement you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose you should NOT advocate for a particular outcome. Research should be done to answer questions not prove a point. As a researcher, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to prove the validity of the conclusions reached. For example, you would not say the purpose of your research project is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your research is conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables.

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly research for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative research, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances.

Writing your Purpose Statement

It is important to distinguish in your mind the differences between the Problem Statement and Purpose Statement.

The Problem Statement is why I am doing the research

The Purpose Statement is what type of research I am doing to fit or address the problem

The Purpose Statement includes:

• Method of Study
• Specific Population

Remember, as you are contemplating what to include in your purpose statement and then when you are writing it, the purpose statement is a concise paragraph that describes the intent of the study, and it should flow directly from the problem statement.  It should specifically address the reason for conducting the study, and reflect the research questions.  Further, it should identify the research method as qualitative, quantitative, or mixed.  Then provide a brief overview of how the study will be conducted, with what instruments/data collection methods, and with whom (subjects) and where (as applicable). Finally, you should identify variables/constructs and/or phenomenon/concept/idea.

Qualitative Purpose Statement

Creswell (2002) suggested for writing purpose statements in qualitative research include using deliberate phrasing to alert the reader to the purpose statement. Verbs that indicate what will take place in the research and the use of non-directional language that do not suggest an outcome are key. A purpose statement should focus on a single idea or concept, with a broad definition of the idea or concept. How the concept was investigated should also be included, as well as participants in the study and locations for the research to give the reader a sense of with whom and where the study took place. 

Creswell (2003) advised the following script for purpose statements in qualitative research:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(research site). At this stage in the research, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative research and those written for quantitative research, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative research, with the variables distinguishable by either the temporal order or how they are measured. As with qualitative research purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the study, but quantitative purpose statements also include the theory or conceptual framework guiding the study and the variables that are being studied and how they are related. 

Creswell (2003) suggests the following script for drafting purpose statements in quantitative research:

“The purpose of this _____________________ (experiment? survey?) study is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (the research site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this study” (pg. 97).

Sample Purpose Statements

• The purpose of this qualitative study was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.
• The purpose of this quantitative non-experimental cross-sectional linear multiple regression design was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b).
• The purpose of this quantitative, non-experimental study is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.
• The purpose of this qualitative, phenomenological study is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.
• The purpose of this qualitative, embedded, multiple case study was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this study may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this study may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy.

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