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27 October 2023

7 minutes read

Crafting a Winning Business Analyst Personal Statement in 2023


Dirghayu Kaushik


In the competitive world of business analysis, a well-crafted personal statement can be your ticket to landing that dream job as a professional business analyst.

Whether you’re an experienced senior business analyst or just starting in the field, a strong personal statement is essential to set you apart from other applicants.

In this comprehensive guide, we’ll explore the key components of a business analyst’s personal statement and provide you with valuable insights and templates to help you create an outstanding one.

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The Importance of a Business Analyst’s Personal Statement

Your personal statement is not just another piece of your job application; it’s a powerful tool that can significantly impact your career. Here’s why it’s so important:

1. First Impressions Matter

Your personal statement is often the first thing recruiters and hiring managers read. It’s your chance to make a strong initial impression and pique their interest in your application.

2. Highlight Your Qualifications

In a competitive job market, it’s crucial to showcase your qualifications effectively. Your personal statement allows you to concisely highlight your education, skills, and relevant experience.

3. Demonstrate Your Fit

Employers want to know if you’re a good fit for their organization. A well-crafted personal statement can show how your career goals align with the company’s mission and values.

4. Showcase Your Unique Value

Your personal statement is an opportunity to stand out from the crowd. It allows you to demonstrate your unique skills, accomplishments, and what sets you apart from other candidates.

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  • How to Write a Business Analyst Personal Statement

Crafting an effective business analyst personal statement is a skill that can greatly enhance your chances of securing your desired role in the field. This section provides a comprehensive guide on how to create a compelling personal statement that captures the attention of hiring managers and showcases your qualifications effectively.

Step 1: Understand the Purpose

Before you start writing your personal statement, it’s essential to understand its purpose. The personal statement serves as your introduction to potential employers, giving them insight into your qualifications, experiences, and motivations. It’s an opportunity to present yourself as the ideal candidate for the business analyst position and make a strong first impression.

Step 2: Gather Information

Begin by gathering all the necessary information you’ll need to include in your personal statement. This may include:

  • Your educational background, including degrees and certifications.
  • Your work experience, especially roles related to business analysis.
  • Specific skills and competencies relevant to the job.
  • Your career goals and how they align with the position you’re applying for.
  • Any unique achievements, projects, or awards that demonstrate your capabilities.

Step 3: Choose the Right Structure

A well-structured personal statement is essential for clarity and readability. Consider using the following structure as a guideline:


Start with a concise and engaging introduction. Mention your name, express your interest in the business analyst position, and provide a brief overview of what the reader can expect from your personal statement.


In this section, highlight your academic qualifications, relevant degrees, and any certifications that make you a qualified business analyst. Keep it concise but informative.

Discuss your professional experience, focusing on roles and responsibilities that relate to business analysis. Provide concrete examples of projects you’ve worked on and the impact you’ve had on business processes. Use quantifiable achievements to demonstrate your effectiveness.

Detail the specific skills that make you a proficient business analyst. Include both technical skills like data analysis, software proficiency, and any methodologies you’re familiar with, as well as soft skills such as communication, teamwork, and problem-solving.

Career Goals

Share your long-term career goals and how the business analyst role fits into your professional aspirations. Explain why you’re passionate about business analysis and how this position aligns with your journey.

Call to Action

Wrap up your personal statement by expressing your enthusiasm for the role and your eagerness to discuss your qualifications further. Invite the hiring manager to contact you for an interview.

Step 4: Tailor it to the Job

Customization is key to a successful personal statement. Analyze the job description thoroughly and tailor your statement to match the specific requirements and qualifications mentioned in the job posting. This demonstrates your genuine interest and suitability for the position.

Step 5: Highlight Achievements and Impact

To make your personal statement stand out, focus on highlighting your achievements and the positive impact you’ve had in your previous roles. Use specific examples to showcase how your contributions benefited your past employers.

Step 6: Showcase Soft Skills

While technical skills are crucial for a business analyst, don’t underestimate the importance of soft skills. Effective communication, adaptability, and problem-solving abilities are highly valued in this profession. Mention these skills and provide evidence of how you’ve used them in your career.

Step 7: Edit and Proofread

After writing your personal statement, carefully review it for clarity, conciseness, and grammar. Typos and errors can detract from your professionalism, so take the time to proofread or consider asking a trusted colleague or friend to review it for you.

Step 8: Maintain Professionalism

Throughout your personal statement, maintain a professional tone and style. Avoid using overly casual language or sharing personal information that is not relevant to the job.

Step 9: Be Concise

While it’s important to include relevant details, strive to be concise. Keep your personal statement focused and on point. Aim for clarity and readability, as hiring managers often have limited time to review applications.

Step 10: Seek Feedback

Before finalizing your personal statement, seek feedback from peers, mentors, or career advisors. Constructive feedback can help you refine your statement and make it even more impactful.

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  • Crafting a Business Analyst Personal Statement: In-Depth Tips

Now that we’ve covered the basics, let’s delve deeper into each section of your personal statement.

Your introduction is your chance to grab the reader’s attention and make a memorable first impression. Consider starting with a compelling anecdote related to your passion for business analysis or a brief statement that highlights your enthusiasm for the role. Keep it concise but impactful.

In this section, provide a snapshot of your educational background and relevant certifications. Mention your degree in business or a related field, any additional qualifications like certifications in data analysis or project management, and any academic honors or awards. Be sure to emphasize how these qualifications make you a strong candidate for the business analyst position.

Your experience section is where you can shine by showcasing your practical knowledge and accomplishments. Use the following tips to craft this part effectively:

  • Relevant Roles : Highlight roles and positions that directly relate to business analysis. Provide job titles, the names of previous employers, and the duration of your employment.
  • Project Descriptions : Describe specific projects you’ve worked on, their objectives, and your role in them. Discuss how your contributions impacted the success of the projects and the organizations involved.
  • Quantify Achievements : Whenever possible, quantify your achievements. For example, mention how you improved business processes, increased efficiency, or saved the company money through your analytical skills.
  • Transferable Skills : Mention any transferable skills gained from previous roles that are applicable to business analysis, such as problem-solving, critical thinking, or leadership.

In this section, focus on your core skills as a business analyst. Mention technical skills related to data analysis, software tools you’re proficient in, and any specific methodologies you’re experienced with, such as Agile or Six Sigma. Additionally, highlight your soft skills, including communication, teamwork, and adaptability, as these are vital for success in the field.

Express your career aspirations and how the business analyst role fits into your long-term plans. Explain why you’re passionate about business analysis and how this position aligns with your professional growth. Mention any specific industries or types of projects you’re interested in working on in the future.

Wrap up your personal statement by reiterating your enthusiasm for the business analyst role and your eagerness to discuss your qualifications further. Encourage the hiring manager to reach out to you for an interview. This shows confidence and proactive engagement.


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  • Going the Extra Mile: Additional Tips

To make your personal statement truly exceptional, consider these advanced strategies:

Addressing Challenges

If you’ve faced and overcome challenges in your career, briefly mention them in your personal statement. Discuss how these experiences have made you a stronger and more resilient business analyst.

Industry Knowledge

Demonstrate your deep understanding of the industry by mentioning trends, emerging technologies, or relevant industry news. This shows that you’re not only a skilled analyst but also a well-informed professional.

Tailoring for Different Roles

If you’re applying for various business analyst positions, create different versions of your personal statement to match each role’s specific requirements. This level of customization can make a significant impact.

Highlighting Leadership

If you’ve taken on leadership roles in your previous positions, emphasize your ability to lead teams, manage projects, and make critical decisions.

Data Science and Analytics

Given the growing importance of data science and analytics in business analysis, consider discussing your data-related skills and how they contribute to your effectiveness as a business analyst.

Addressing Soft Skills

In addition to technical skills, emphasize soft skills such as empathy, adaptability, and problem-solving. These qualities are increasingly valued in the business analysis profession.

Creating a standout business analyst personal statement is a crucial step in securing your dream job in 2023. Remember that your personal statement should reflect your unique qualifications, experiences, and passion for the field.

Use the templates and advanced tips provided in this guide to craft a personal statement that not only meets the standard expectations but also goes above and beyond, setting you apart as an exceptional candidate in the competitive world of business analysis. Best of luck with your job applications!

  • Frequently Asked Questions (FAQs)

How can I ensure my personal statement is concise yet impactful?

To strike the right balance, focus on conveying essential information concisely. Use specific examples and avoid unnecessary details. A well-structured personal statement should be able to make an impact without excessive length.

Can I include references or recommendations in my personal statement?

References and recommendations are typically provided in a separate document when requested by the employer. Your personal statement should focus on your qualifications and experiences.

Should I include personal hobbies or interests in my personal statement?

While it’s generally not necessary to include personal hobbies or interests unless they directly relate to the job or demonstrate relevant skills, it’s always a good idea to research the company culture. Some organizations may appreciate personal touches in your application, while others prefer a strictly professional approach.

How should I handle employment gaps in my personal statement?

If you have employment gaps, it’s best to address them honestly and positively in your personal statement. Briefly explain the reason for the gap (e.g., further education, family reasons, or personal projects) and highlight any skills or knowledge you gained during that time.

Is it appropriate to mention salary expectations in the personal statement?

Salary expectations are typically discussed later in the hiring process, such as during interviews or negotiations. Your personal statement should focus on your qualifications and fit for the role, rather than compensation.

  • The Importance of a Business Analyst's Personal Statement

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Table of Contents

  • • The Importance of a Business Analyst's Personal Statement
  • • How to Write a Business Analyst Personal Statement
  • • Crafting a Business Analyst Personal Statement: In-Depth Tips
  • • Going the Extra Mile: Additional Tips
  • • Conclusion
  • • Frequently Asked Questions (FAQs)

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Business Analytics Personal Statement

Business Analytics Personal Statement Examples

Your business analytics personal statement (SOP) is a key component of your application to the Master of Business Analytics (MBA) program. Besides laying out your career goals, the SOP also should describe your skill set. If you have any weaknesses, discuss how you overcame them. In any case, your SOP should not exceed the word limit of the university. Be yourself, but don’t be too formal – your SOP should not be a resume.

Table of Contents

Writing a business analytics personal statement

The SOP should explain your motivation for pursuing a career in business analytics. In the first paragraph, you should briefly explain what prompted you to study this particular course. Your background, skills, and extracurricular activities should also be mentioned. In the third and fourth paragraphs, talk about your short and long-term career goals, and why you think these skills and interests are complementary. Be sure to keep your tone professional and positive throughout the entire essay.

When writing an SOP for Business Analytics, remember to think outside of the box and include relevant details about your background. Include your achievements in school and college. You can also include your professional history and highlight how your previous experiences helped you realize your interest in the Business world. You should also list down your programming skills and analytical skills. Make sure to mention your previous work experience if it relates to Business Analytics. Finally, remember to proofread your SOP before you send it off. Even a simple typo can make you appear unprofessional.

Structure of the SOP

The Structure of the SOP in business analytics personal statements should include a personal introduction that explains your traits, interests, and habits. It should also highlight your professional skills, including your work ethic, analytical skills, and willingness to work as part of a team. Lastly, it should describe the course you’re applying to, including which institutions you’ve applied to and why. In short, your SOP should show why you’re a good fit for the program.

The Structure of the SOP in business analytics personal statements should be interesting to read, and not too formal. Admission committees are looking for determinants of personality, so make your statement about yourself as real as possible. Ultimately, it will help the admissions committee understand who you are. Be yourself! Don’t over-emphasize your accomplishments and your experience. Make sure your statement is clear, concise, and well-written.

Be yourself in the SOP

While writing the Business Analytics personal statement, be yourself. You can begin by telling the reader why you want to study business analytics and then elaborate on your future goals. Don’t be too polished or overstate your achievements. Be real about your weaknesses and shortcomings, and emphasize how you overcame them. Avoid using overly formal language, especially when describing your past. The admissions committee wants to see the real you, so you should avoid sounding like an academic, but rather a business person.

In the Business Analytics personal statement, discuss your preferences for college and the courses you want to take. Include your interests, hobbies, and daily routine. Also, mention your skills and how you would work with a team. Make sure to talk about how you are willing to learn and work hard. If possible, mention your work experience. These experiences may prove to be helpful in your future career. The MBA program is competitive, so be honest about your experiences.

Check spelling and grammar

Before you start your statement, check your grammar and spelling for mistakes. Make sure to avoid using passive voice, cliches, and long sentences. Also, make sure to keep the tone professional. Avoid colloquialisms, hashtags, and casual language. This is your statement, and you want to convey your professionalism as best you can. Remember that your application is being read by prospective employers, so you’ll need to communicate clearly to them.

Business analytics personal statement

A statement of intention for USC business analytics is the fundamental document that is included in the business intelligence package. The structure of the document serves as an invitation for users to participate and submit their qualitative data to the analytics team. Data submitted are based on a variety of different factors, which range from overall business performance to specific customer attributes. Data obtained are used to form analytical reports which are then used to support strategic decisions.

  • Several samples for this purpose have been created by a group of experts, who have worked together over many years to create the statement of intent for USC business analytics. The first data set for the statement of intention contained thousands of business and organizational attributes. This resulted in a massive quantity of qualitative data which was then processed into usable reports. More recent samples have focused on aspects such as diversity across cultures and skillsets. The breadth of the data and the quality of the analytical work done have both contributed to the recent success of the statement of intent.
  • Another example of a statement of intent for USC business intelligence is the Usability Studies for US National Security which is an initiative developed by the Intelligence Studies Institute. The project was developed to support the National Data Entry Request for Data Management requirements and support the US Department of Defense and other national security agencies within their requirement process. The project involved the compilation of usability data for over one hundred thousand different users across all departments, all of which had different departments and different levels of involvement. Data for this project have been processed and submitted to the Intelligence Studies team for analysis.
  • To support their business intelligence needs, some sample statements for the US National Security Agency (NSA) have been developed. The NSA is an extremely secretive and powerful national security agency. Its capabilities in foreign affairs and intelligence collection make it necessary that its human resources, analytic capability, and technical abilities are kept at the highest level of competence. A sample statement for the NSA might be “We develop and utilize analytical and research tools to maximize our collective understanding of foreign matters”.
  • Business analytics personal statement examples may also look at a company’s IT function. These professionals are responsible for defending the information and systems of the company’s internal network. Some of the skills that might be required may be information security, computer networks, and data management. Companies that have a strong division of IT personnel may be more successful when recruiting the right person to serve as a business analyst. The statements from the Department of Defense and the Intelligence Studies teams at USC are a good starting point for selecting someone who will fit into the business intelligence role.

Some sample statements from business analysts can be considered the most common of these examples, although there are many others available as well. The US Department of Defense’s statement for its Human Resources Management team reads “The mission of the Human Resources Management element of the Department is to recruit, select, and promote individuals best suited to fill critical Human Resources positions in the Department and to train and retain the nation’s best Computer Systems Analysts.” The Intelligence Studies team at USC states “SCAs are experts in collecting and interpreting data using a wide range of techniques.” If you are writing a business case based on one of these examples, you should consult a computer science degree program or a graduate school before completing your write-up.

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Sample Personal Statement – Business Analytics

This is a good example of a Personal Statement for applying to a master’s program focusing on Business Analytics, Data Science and Marketing, or anything related to SEO.

If you need help writing your SOP or Personal Statement, check out our SOP Writing Service

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SOP for Business Analytics


  • Updated on  
  • May 9, 2023

SOP for Business Analytics

A Statement of Purpose, as the name suggests, is your identity statement. Your academic qualifications, professional interests, plans, achievements, and what influenced your career so far, form an essential part of an SOP . This is the reason why it forms an integral part of the application package along with other documents like transcripts , letters of recommendation [ LOR ], resumes, etc as it becomes the basis for the universities to select or reject a candidate. For almost every course to study abroad , you will have to send an SOP along with other documents to your choice of universities. Here, in this blog, we will take a closer look at what an SOP for Business Analytics should look like. 

This Blog Includes:

What is a statement of purpose for business analytics , tips for writing an sop for business analytics , 10 details to remember, how to write an sop for business analytics, structure of sop for business analytics, what not to include in an sop for business analytics, skills to be included in the sop for business analytics, sample sop for business analytics, sop for ms in business analytics with work experience, mit sloan school of management, usa, texas mccombs school of business, usa, hec montreal, canada , mcgill desautels faculty of management, canada.

The business analytics statement of purpose is a two-page essay with 800-1500 words that describes your personality traits, career goals, pertinent skills, etc. With a 12-point font size, a black font colour, and double spacing in the margin, it has clean paragraphs. The SOP does not need to include your name or course information. try not to use bold, italics, and underlined fonts, unless it is very important.

The statement of purpose for business analytics is the paper that outlines why you are applying to a specific programme or college. It is the decision-maker content, which includes information about your interests, ambitions, and aspirations in addition to your academic and professional experience. The SOP is significant to the university’s admissions office since it justifies your goals of studying abroad.

Before writing an SOP for Business Analytics you should brainstorm all the possible ideas. This is the only opportunity for you to show the admission committee who you are outside of your academic performance. Storytelling is becoming an important part of various industries. You could use this as a part of your SOP for Business Analytics. Enlisted are some points you could follow to build an interesting SOP for Business Analytics:

  • Start by mentioning what you want to study at the University. Be specific about your choice and include all the possible factors for pursuing that particular course.
  • Why do you want to pursue that degree specifically? This could be your opportunity to explain why you are choosing that course at the University or how the work of some of the faculty members inspires you to pursue that program.
  • Detail the work experience you have in that particular field. What did you learn and what inspired you to pursue higher education in that particular field should be mentioned clearly.
  • Talk about college. Why do you want to get admission there specifically or certain details about the faculty members, global partnerships, etc? Explain how can you contribute to that university and what skills of yours can complement the requirements of their desired candidates.
  • Bring your personality traits into the SOP for Business Analytics. Discuss your hobbies, your interests, and your habits but make sure to keep it relevant to the overall point you’re trying to make. 

Writing SOP for business analytics requires a few considerations in order to be efficient. These suggestions will help you understand the intricacies to pay attention to when writing a sop for a business analytics course.

  • The information and details provided in the SOP for business analytics must be trustworthy.
  • Try to provide all of the necessary information within the word limit.
  • Exaggerating about the University or the course is not permitted.
  • The article must end on a good, encouraging note.
  • Make sure to include all of your academic information, technical talents, athletic activities, and so on.
  • Please explain why you want to take the business analytics course.
  • Explain how the business analytics course will help you advance in your job.
  • Check the document for originality before finalising your SOP for business analytics.
  • Your essay must be written in an innovative manner and contain significant content.
  • Stick to the usual SOP format and include legible content.

Now that you are familiar with some important tips and tricks to follow while drafting an SOP, let us look at some points that are crucial whilst writing an SOP. Framing and SOP keeping in mind the below-mentioned aspects will help you convey the best blend of academic journey as well as future aspirations. Here are the points to refer-

  • Your determination towards your goal and career.
  • Research skills
  • Analytical skills describe your ability to learn things and your attention to detail.
  • Ability to work in a team as well as individually.
  • Try to think outside the box as creative thinking can set you apart from others. But make sure you mention relevant things that can help your application stand out. 
  • Mention your school and college achievements. Go over the course and be very specific about why you want to pursue it while incorporating your work experience and explaining your work profile.
  • After stating your prior achievements and journey, do not forget to mention how your past experiences have helped you realise your passion for the Business world.
  • Write down any programming and analytical skills that add value to business planning. You can also speak about your previous projects related to Business Analytics.
  • SOP for Business Analytics should not be too formal. Your application will benefit from being interesting to read. The admission committees analyze all the determinants of personality.
  • The most important part of writing an SOP for Business Analytics is to be yourself, no matter what. Describe your abilities, your strengths and weakness es. You should be honest in presenting yourself so do not mention things that have not happened to you. Be real and trust that the admissions committee will see you for who you are.

Finally, after figuring out the general nature of writing an SOP for Business Analytics, start writing in such a way that they can get a view of your career step by step. The SOP for Business Analytics should reflect the course and it is a good idea to write it from a business point of view.

The form of the SOP for Business analytics should be appealing. You must begin with an introduction and then move on to the supporting content. While writing the SOP for business analytics, it is critical to keep the word count in mind. We have briefly explained the format of the SOP for the business analytics course for your convenience.

  • Introduction: Start your SOP with a quote or phrase which you passionately believe or follow. The readers will gain insight into your personality as a result of this.
  • First paragraph : Explain why you choose the university and programme in this paragraph. You can back up your claim with a personal incident or experience that influenced your line of study.
  • Second paragraph: In this paragraph, you will discuss the university. You will also explain how the business analytics course will assist you advance your profession.
  • Third paragraph: Use this paragraph to outline your short-term and long-term objectives. Your goals, as well as your motivation factor, can be described here.
  • Fourth paragraph: You will discuss your technical and soft skills needed for the business analytics course. You can also include information about your extracurricular activities and hobbies here.
  • Concluding paragraph: This is a crucial component because you will be summarising your overall SOP for business analytics here. You must take particular attention while writing this section because you will be discussing your career aspirations and future goals.
  • Do not exaggerate your strengths/weaknesses/abilities.
  • SOP for Business Analytics should be crisp, clear, and concise.
  • Do not forget to mention your weaknesses, the hurdles you faced during your job, and how you solved them.
  • Going beyond the word limit should be avoided.
  • Do not mention your family history, financial details, and all of your achievements.

You must showcase your talents in the SOP with pertinent supporting facts to grab the admissions committee’s attention right away. The following are a few of the abilities that might be mentioned in the SOP for business analytics:

  • Logical thinking
  • Decision making 
  • Visualization
  • Strategic planning
  • Business intelligence
  • Detail oriented and big-picture thinker
  • Programming languages
  • Statistical software

As a Business Administration graduate with a specialization in the field of Marketing , I have always been inclined towards how the rapidly globalized world has created immense opportunities for small and big businesses to expand and flourish. With the twenty-first century set in the zenith of social media and digital convergence, the new-age marketing arena has always enticed me and fuelled my curiosity towards how business analytics and marketing can come together to help every enterprise. 

Throughout my graduate studies, I have participated in activities and clubs that collaborated with local businesses which have helped me learn the ropes of marketing at an early stage. I have endeavoured to strengthen my foundation and reap experience in multiple domains of the business world. With the development and changes in the business sector, understanding consumer behaviours and patterns have become essential to increase your production and sales. 

Working in multiple creative industries like business management and marketing management has added to my understanding of the dynamics of the broader perspectives of society. I have also been influenced deeply by art and culture which have inclined me towards subjects like history, psychology , and modern science. These interests have greatly enlightened me to analyze and study the unique styles of communication, how people’s needs evolve with time, and most importantly; how they respond to these needs. This made me believe that the Business sector is not about basic finances and marketing but also about analytical thinking and a creative approach. Fortunately, the University of ____ offers a specialised Business Analytics program that can help me attain knowledge with a perfect blend of business and the necessary skills. 

In today’s globalized world of media and communication, it is essential to develop skills that allow one to pick from a plethora of techniques and utilize the latest technologies. Through the program at the University, I will also gain an international perspective of the world as it gets diverse with generations striving to unify and harmonize the complexities. Studying Business Analytics alongside international industries can reflect these trends to further equip my aspirations. 

This University can shape my personality and bestow the necessary skills that can facilitate my growth.  I sincerely focus on gaining more experience in Business Analytics with a holistic approach that is flexible and adaptable to shifts in society. I strongly believe in constant learning that will be fueled by my hunger for the vast knowledge the world possesses.

  • SOP is just as important as transcripts and financial documents if you intend to enrol in a university in the USA , Canada, UK , etc. Thus, when writing your SOP for an MS in business analytics with work experience, you must keep a few things in mind. You can review your SOP using the points listed below.
  • Clarify your professional background and experience. You are able to describe your employment responsibilities and accomplishments accomplished while working there. Ensure that you have creatively added all the business analytics courses necessary skills, courses, etc.
  • Don’t be direct when expressing your strengths, weaknesses, doubts, etc. Describe your enthusiasm for the business analytics course and provide any necessary justification. Some life experiences like project success, etc. can be used.
  • Your business analytics SOP shouldn’t be overly formal or casual. It must be written in an engaging style that will wow your audience.
  • The most important thing to remember while developing an SOP for business analytics is to be authentic. The paper has to highlight who you are and your qualifications for employment. Try to keep your content to the most crucial abilities or experiences. It could become too much if unnecessary information is crammed into the space. The selection committee might become disinterested in your content as a result.

SOP for Business Analytics for Top Universities

Here are the SOP for Business Analytics for the top business schools around the world:

  • The SOP must not exceed two pages and 500–1000 words in length
  • Describe what makes the university special and what drew you to MIT Sloan School of Management to further your study.
  • Give a succinct description of the projects and undergraduate studies.
  • Describe your long-term objectives and the steps you’re taking to get there.
  • Mention your training and courses that are related to the course.
  • The content must be original and free of common grammatical mistakes.
  • A business analytics SOP must be between one and two pages long.
  • Reliable facts must be presented in a creative manner with the content.
  • Your professional background and the projects you worked on while employed must be disclosed to the admissions committee of Texas McCombs School of Business in your SOP.
  • The course must be central to the material. The team might not be impressed by irrelevant content.
  • You can explain any gaps here if they are not addressed in your resume or curriculum vitae.
  • Mention your technical skills and soft skills that are relevant to your course.
  • The tone of the SOP material must be encouraging. You must give a short and clear explanation of the life experience that influenced your decision to enrol in the course.
  • The SOP must not exceed 800 to 1200 words in length.
  • The information provided in the SOP must be accurate. You must be able to provide documentation to back up your claims.
  • Talk about the driving force behind your decision to attend HEC Montreal .
  • Include details about your passion, abilities, and expertise that you can bring to the organisation.
  • Discuss the distinctive qualities of the university and how they will benefit your career.
  • Your individuality and character must be shown in your business analytics SOP for the university board.
  • Include information in the SOP about your extracurricular activities, sports hobbies, technical courses you’ve taken, etc.
  • You must include a separate PDF document in your upload that responds to the following questions: Why did you pick this course? How will McGill Desautels Faculty of Management, Canada help you reach your professional goals?
  • Discuss your efforts and experiences that prepared you for the course with the necessary experience.
  • Draw attention to all of your special abilities and talents that will help you succeed in the course.
  • The SOP can only be up to 1000 words long.

Ans. Tips for Writing an SOP for Business Analytics Start by mentioning what you want to study at the University. Why do you want to pursue that degree specifically? Detail the work experience you have in that particular field. Talk about college. Bring your personality traits into the SOP for Business Analytics.

Ans. In business analytics, the SOP should be 1-2 pages long. The content must be written in an innovative manner and based on credible data. The SOP must inform the admissions committee about your professional background and the projects you have worked on. The course must be central to the material.

Ans. I am a great candidate for the Business Analytics programme because of my strong academic record, as I graduated with honours in Electrical Engineering. My undergraduate studies provided me with considerable quantitative understanding and technical experience in a variety of engineering topics.

If you are looking for a course abroad and are confused about the admission process, we, at Leverage Edu can help your application stand out among others. We can provide the best guidance and support to make sure you get the right course at the right university. Get in touch with us at 1800-57-2000 and start living your dream today.

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Digvijay Singh

Having 2+ years of experience in educational content writing, withholding a Bachelor's in Physical Education and Sports Science and a strong interest in writing educational content for students enrolled in domestic and foreign study abroad programmes. I believe in offering a distinct viewpoint to the table, to help students deal with the complexities of both domestic and foreign educational systems. Through engaging storytelling and insightful analysis, I aim to inspire my readers to embark on their educational journeys, whether abroad or at home, and to make the most of every learning opportunity that comes their way.

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  • Knowledge Base
  • Applying to graduate school
  • How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

  • Your personality: what are your interests, values, and motivations?
  • Your talents: what can you bring to the program?
  • Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

  • A personal experience that changed your perspective
  • A story from your family’s history
  • A memorable teacher or learning experience
  • An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

  • Is it a longstanding passion or a recent discovery?
  • Does it come naturally or have you had to work hard at it?
  • How does it fit into the rest of your life?
  • What do you think it contributes to society?

Tips for the introduction

  • Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
  • Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

  • What first sparked your interest in the field?
  • Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
  • Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

  • Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
  • Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

  • Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
  • Discuss any academic achievements, influential teachers, or other highlights of your education.
  • Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

  • If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
  • If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
  • If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

  • Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
  • Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

  • Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
  • Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

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Writing a Business Analytics Masters Personal Statement

Table of Contents

For the most part, a business analytics masters personal statement serves as a self-description. Your educational background, career goals, plans, and accomplishments have shaped your professional path and are all essential to a personal statement.

Because it serves as the foundation upon which institutions pick or reject applicants, it is an essential component of the application package.

In this article, we’ll give examples and examine the elements that constitute a personal statement for Business Analytics.

What Is a Personal Statement for Business Analytics?

To apply for a job in business analytics, you’ll need to write a personal statement outlining your background, aspirations, and qualifications.

It is this statement that those in the admissions’ committee will read. It should cover your education, work history, passions, and aspirations.

The overall goal is to provide sufficient information to enable the admission officer to assess your fit into the business analytics program.

Points to Note When Writing a Personal Statement for a Masters in Analytics.

Accepting a Master’s in Business Analytics program can seem daunting. Here are a few points to note to help you write an effective personal statement:

  • Mention internships, volunteer work, and other forms of community service are additional ways to show your interest in and dedication to the field.
  • Be sure to highlight any relevant college courses you’ve taken, projects you’ve finished, accolades you’ve received, publications you’ve produced, or professional certifications you’ve earned.

Improve your chances by brushing up on the basics of analytics, such as;

  • Conducting research into best practices
  • Becoming acquainted with data models and applications,
  • Building problem-solving abilities
  • Mastering quantitative analysis tools.

Great Example of Business Analytics Masters Personal Statement

people sitting down near table with assorted laptop computers

This personal statement is a fantastic INK example of the type of content you should include in your personal statement.

A Master’s program in Business Analytics offers a unique opportunity to master the art of data-driven decision-making. It also enables professionals to make better business decisions and excel in their chosen fields.

As an experienced professional, I am keenly aware of blending rigorous analytical techniques with strategic insight and intuition. Therefore, pursuing a Masters Program in Business Analytics is the ideal platform to refine my skill set and broaden my expertise.

The invaluable education and experiences gained will equip me with relevant theoretical knowledge and hands-on practicals to unlock new insights. Moreover, the ability to write clear and concise reports after analyzing complex data sets will be vital for communicating results and actionable insights succinctly.

I believe my interpersonal skills, including excellent communication abilities, strong problem-solving aptitude, and creative thinking capabilities, allude to success in this field.

Additionally, my knack for working effectively in teams promises to optimize any collaborative projects during the program.

With these assets under my belt, I intend to leverage the interdisciplinary approach presented by the Business Analytics Masters Program. I aim to succeed in a world increasingly driven by data-informed decisions.

A business analytics masters personal statement can provide a lot of insight into a candidate’s passion and potential value to the school . It should be focused on the candidate’s perspective, interests, and achievements.

Writing a Business Analytics Masters Personal Statement

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Use a personal SWOT analysis to discover your strengths and weaknesses


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What’s a personal SWOT analysis?

How to conduct a personal swot analysis, 23 personal swot analysis examples, after your analysis, final tips when performing a personal swot analysis, face the truth, find success.

If a company wants to scale up its workforce, branch into a new market, or set quarterly objectives, it must first assess the risks and benefits of these changes. Much like creating a pros and cons list for a personal decision, a leadership professional will perform a SWOT analysis to examine the organization’s s trengths, w eaknesses, o pportunities, and t hreats.

This analysis has been a crucial part of corporate planning for over 50 years, but did you know it’s also a great tool for your professional development ?

A personal SWOT analysis helps you look critically at the value you bring to the workplace and ways to improve your performance. This tool is especially effective when making strategic career moves, whether you want to change jobs or receive the promotion you’ve been eyeing.

A personal SWOT analysis is a self-assessment tool focused on outlining your professional strengths and weaknesses, opportunities for growth, and threats to your success.

Conducting a SWOT analysis is helpful when setting professional development goals. This insight offers a clear picture of where you shine, areas you can improve, and opportunities that lead to success. But the process is only effective if done correctly.

When learning how to do a personal SWOT analysis, start by dividing a sheet of paper or digital document into four quadrants (one for each SWOT section). Then, it’s time to ask the hard questions, using humility and self-awareness to respond without self-serving biases . You want your analysis to be as effective as possible, and that means being honest.

Unbiased assessments are hard to come by. A Businessweek survey asked 2,000 Americans, “Are you one of the top 10% of performers in your company?” Across all subgroups (job title, age, etc.) at least 80% of respondents answered positively . While confidence is encouraged , try to be as realistic as possible when conducting your SWOT analysis.

That said, you might be working to overcome insecurities at work. Don’t downplay your employee strengths and overfocus on your weaknesses. This type of unbalanced assessment can be demotivating, disheartening, and ultimately a form of self-sabotage .

To help you create a balanced and effective analysis, here’s how to fill out each of the four sections. 

Start your analysis by writing down all your personal strengths. 

This is an essential part of the assessment because writing down your strengths starts the whole process off positively, which might boost your self-image.

Ask yourself the following questions:

  • What am I naturally good at?
  • What advantages do I have that others don’t?
  • What would my boss or coworkers say are my strengths?
  • What achievements (education, skills, etc.) set me apart from my colleagues?
  • What connections or resources do I have that can help me achieve my goals ?

Include strengths related to natural talent, work experience, and hard and soft skills . Take note of them all — you never know which proficiency will be the key to your success.


Now, it’s time to humble yourself (just a little) by examining your personal weaknesses. 

Write down the places where you have room to improve, the bad habits you need to ditch , and anything else that might prevent you from being your best self at work. Ask yourself the following questions: 

  • What are my negative habits or personality traits ?
  • Are there areas where my education, training, or skills are lacking compared to my peers?
  • Which skills do I want to improve?
  • What do I avoid because I lack confidence ?
  • If I think about a time when I “messed up” at work, what did I do?

This part of your SWOT analysis encourages you to look honestly at yourself to make the changes and build the habits that will lead to your success. And, as a bonus, this exercise makes answering “ What are your weaknesses? ” easier in a job interview.


So far, you’ve focused on your individual work performance. It’s time to broaden your scope and look at career opportunities. 

Consider potential growth within your industry, company, and current position. Are you currently poised for the career growth you want? To find out, ask yourself questions like:

  • What’s the current state of my industry? Is it growing?
  • What new technology could help me achieve my goals?
  • How could my network help me take the next step?
  • What new skills can I acquire to increase my value as an employee?
  • Are there professional moves (like a career change or lateral shift ) that would help me reach my goals more efficiently?


Finally, address the potential threats that could get in the way of meeting your goals. These include external factors, like an unstable economy or competition from your coworkers, and internal struggles, like bad habits or a lack of education. Ask yourself questions like: 

  • Who’s my workplace competition?
  • Is my industry changing direction?
  • Do technological advancements threaten my position?
  • Do any of my weaknesses threaten my career success?
  • What’s the current state of the economy?

Now, your personal SWOT analysis is complete. Use this document to brainstorm goals and strategize action plans as you advance your career.

It’s clear that a SWOT analysis is essential for strategic career planning. But what does this analysis look like in practice? Here are several examples to help you understand how to complete this self-assessment.

  • I’m a creative thinker , which helps me solve problems for my team in original and effective ways.
  • I work well under pressure and in a fast-paced environment. 
  • I’ve earned an advanced degree , demonstrating my willingness to work hard and my expertise in my field.
  • I’m organized and detail-oriented .
  • I’m personable and friendly, and I’ve built an extensive network of friends throughout my industry. 
  • I’m resourceful and always try to solve issues myself before bothering coworkers or managers. 
  • I ask good questions , which means I gain valuable and informative responses back and the listener feels I care about what they have to say.
  • I sometimes lack the willpower to complete my projects, leading to procrastination and rushed work. 
  • I’m often late to work because I lose track of time or oversleep in the mornings . 
  • I previously had issues with a difficult coworker , and the disagreement made higher-ups see us both negatively.
  • I don’t have as much AI technology experience as another colleague applying for the same position. 
  • I’m often too shy to speak up during team meetings.
  • I have presentation anxiety , and this causes me to turn down valuable opportunities to share my expertise and put myself out there.


  • My company isn’t reaching a critical market at the moment. I could draft a proposal for reaching that market and make a great impression on my boss.
  • Technology advances like ChatGPT and other AI tools could help me become more productive at work . 
  • I could contact one of my mentors for career advice or a recommendation for the position I’m applying for. 
  • I could take an online course to build my skill set during my off hours. 
  • I could work with a career coach to improve my interviewing skills before I apply for a new position. 
  • As technology advances, my position may require more education or specialization. 
  • I often complete projects more slowly than my colleagues.
  • My bad habits (procrastination, tardiness, etc.) could make recruiters and managers view me as unreliable. 
  • AI programs might make my job obsolete , so I should prepare for a career change if necessary.
  • My industry is growing rapidly, and new talent fresh from college is always joining the company, increasing my competition. 

Your SWOT analysis is like a roadmap, showing you the paths you can take for self-improvement . But having a map is only one step of your journey — now you need to chart your course. 

After completing your assessment, make an action plan that helps you achieve your goals. Here are two ways of doing this: 

Matching categories means using your strengths to correct your weaknesses. This is a great method for mitigating threats, as you use your skill set to improve overall performance.

Let’s say you listed “ creativity ” as a strength and “ time management ” as a weakness. Look for ways to use your creativity to manage your time more effectively. You might start bullet journaling to track your schedule and daily goals. 

Spinning the negative involves turning threats into positives by being proactive. Recognizing career development threats early on means you can take steps to avoid them before they block your path.

If you listed “increased competition” as a risk to your position, consider taking some online courses or in-person seminars to pad your portfolio. This might set you apart from your colleagues and secure your job. 


With a definition, guide, and examples in hand, you’re bound to conduct a good analysis. Make it great by following these tips:

Ask for help: While this analysis is personal, that doesn’t mean you need to go about it alone. And an outsider’s perspective might offer new insights.

Ask a trusted friend, coworker, or mentor to consider analysis questions with you, like what you’re naturally good at and whether your industry is changing. Their input offers you a more well-rounded and objective analysis. 

Dig deeper: When considering your strengths and weaknesses, a couple things might pop up immediately. Maybe your parents have always ragged on you for being a perfectionist, or your friends regularly affirm your loyalty.

While these are great aspects to devote time to, you might be surprised what you find if you dig deeper, and this deeper dive might reward you with more fulfilling growth.

For example, you might discover that you tend to micromanage your direct reports. If you hadn’t taken your search a level further you mightn’t have stumbled upon this important improvement area.

Reward yourself with self-care: Conducting these analyses is hard and emotionally challenging work. You might not love the weaknesses or risks you stumble across, and it takes grit to continue forward, completing your analysis and working toward improvement. Reward yourself for all this hard work with some self-care , like a bath or some reading.

Leverage motivational techniques: Post-analysis, use techniques like creating a vision board , reciting positive affirmations , and journaling to help you reach your self-improvement goals. These tools will help you focus on your objectives and remind you of the finish line when you need more motivation. 

A personal SWOT analysis is an excellent tool for setting professional development goals . Whether you’re a new graduate starting your career, a seasoned professional climbing the ladder, or a worker looking to make a big change, this assessment defines your path forward. 

Now all you have to do is take the first step on your roadmap.

Unlock your potential today

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write a Strong Personal Statement

  • Ruth Gotian
  • Ushma S. Neill

personal statement business analysis

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

  • Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
  • Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
  • Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
  • Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

personal statement business analysis

  • Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
  • Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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  • FindAMasters
  • Business Management Masters Personal Statement Sample

Written by Hannah Slack

This is an example personal statement for a Masters degree application in Business Management. See our guide for advice on writing your own postgraduate personal statement .

Businesses have been instrumental in building our modern way of living. The versatility and innovation of business quickly captured my attention when I started my first job, and my interest has only continued to grow. Having undertaken various work experience roles and achieved a 2.1 in my undergraduate degree, I intend to further my education through a Masters. My main interests lie in strategic management and marketing as I enjoy learning new methods for existing and succeeding in an increasingly globalised market.

I have always been a self-motivated worker who is not afraid of a challenge. I am particularly drawn to management and marketing roles as they are often fast paced environments, involving different tasks and decisions each day. They also allow for a healthy balance between both independent and group work, which I believe is vital to running a successful business with engaged staff. My undergraduate work placement in an international marketing company enabled me to first-hand experience the fast-paced and efficient work style of successfully competing companies. I was also able to understand more about how to plan and manage a large staff force to make sure the business can perform and compete at optimum levels. Furthermore, last year I had a part-time job in a small local business which enabled me to learn and develop valuable skills in growth and future planning which are vital during the early stages of a young business.

In addition to my qualifications and work experience, I am a keen basketball player and often represent my club at the local leagues. Both my successes and failures in sporting competitions demonstrate my constant desire to improve and my determination to continue even in times of failure. I have also had the opportunity of being a team captain and coaching younger league games. Both roles allowed me to develop my leadership and strategy planning skills.

I am applying to your university because it offered the best array of modules for me to both improve my knowledge in my current interests and explore new areas of Business Management I am less familiar with. I was also particularly impressed by the wide array of connections the department has that will guarantee each student an invaluable work experience opportunity. I believe that your university will be the best institution to take my education to the next level and enable me to compete effectively as a strong candidate after graduation.

I think that I will be an excellent fit for your department as I enjoy involving myself in extracurricular activities. I am therefore excited to apply for leadership roles in the some of the postgraduate clubs and organisations the department offers. And, if the opportunity presents itself, I would be interested in creating and running my own project with my fellow peers.

Master Business Management - Digital Business Management

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  • Personal statement advice: business and management

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  • Introducing the personal statement tool
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  • Personal statement guides
  • References for mature students

Whether talking about a recent news story, how you meet targets in your weekend job, or simply why you want to study business at uni, that spark of genuine motivation and enthusiasm will get you noticed. That's what business admissions tutors told us when we asked them what they look for – and here are some more of their top tips.

Find out everything you need to know about writing your personal statement , including how to write a killer opening and our top tips.

A spot-on business personal statement – in a nutshell

Dr Pam Croney, admissions tutor at Newcastle Business School at Northumbria University, is especially looking for evidence of:

  • an independent learner
  • a thinker and doer
  • an innovator or potential entrepreneur
  • a good communicator who likes giving presentations
  • an interest in what's happening out there in the business world

Can you demonstrate any of these?

She also likes it when applicants give their own views on a topical issue, like why you think a particular company crashed, what sparked the revival of a vintage brand, or whatever else gets you fired up. Admissions tutors love to know what you’re genuinely enthusiastic about!

What business and management tutors are looking for

  • Structure and organisation: to study management, you need to demonstrate that you are capable of managing yourself. Your personal statement needs to be structured, organised, and free of spelling or grammatical errors.
  • First impressions count: Sue Blything-Smith, Business and Management Admissions Tutor from University Campus Suffolk, says 'you should aim to be unique and original and provide a good opening line that reveals something about your aptitude and enthusiasm’. She really likes to see statements that demonstrate personality and flair but don't go too over the top: keep it formal and remain objective.
  • Examples of your relevant skills: Sue is also impressed by applicants who describe situations where they’ve demonstrated relevant skills like good communication or teamwork, problem-solving, initiative, leadership, or achieving goals.
  • Research the course: London School of Economics is keen to know things like why you want to study management, what specific aspects of their course interest you, how it relates to your academic studies, and what additional reading or other activities have led you to apply.
  • Entrepreneurial flair: Bournemouth likes its business studies applicants to show they are 'self-starters' who enjoy identifying and solving business problems.

Making your business experience count

It’s not just what you've done but how you've reflected on it. If you work-shadowed the CEO of a multi-national company, that's great, but it will have zero impact unless you spell out what you personally gained from it.

Similarly, if your part-time supermarket job or role in a Young Enterprise programme has helped you develop your skills and confidence, that’s great too. But it will only have an impact on your statement if you explain how or give an actual example.

It's the "how" that brings your statement to life and makes it interesting and personal. So try to think of specific occasions or unique ways you have demonstrated your potential, or maybe something you've observed about customer behaviour, management styles or an effective (or ineffective) marketing campaign.

It's even better if you can then link it to something you've learned in your business, economics, or psychology studies, or read in the Financial Times, The Economist, or on the BBC website.

Or consider the transferable skills you've gained through extracurricular activities and how they can show what the University of Bath describes as 'an active interest in understanding people, work, and organisations'.

Check out our guide to business, management, and administrative studies  to find out what courses are available, areas of employment, and where to find out more about careers.

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Business Analytics Masters Personal Statement Example

Masters in Business Analytics Personal Statement Example (page one)

  • Reading time: 4 minutes
  • Price: Free download
  • Published: 13th June 2022
  • Word count: 1125 words
  • File format: Text

I have always believed that innovation is all about experimenting with new things. Based on my experiences to date, I have realized that for a person to stand out of the crowd, innovation plays a major role. Maybe that’s why ever since primary school Mathematics has always been my favorite subject, probably because it involved solving problems using different methods and I constantly tried to solve math in ways other students might not have. I wanted to be innovative and different from the rest of my peers in the way I solved mathematics. This need for innovation increased the euphoria I obtained in learning and solving the problems. Especially when it comes to science and technology, I am always fascinated about the innovative ideas that helped the predecessors to shape today’s world and how the inventors were able to get such an idea. One of my favorite hobbies is to probe deep into the devices that I could get my hands on, to find how they work and try to tinker with them. My interest toward analytics got heightened when I chose a branch-like computer science engineering in my under-graduation. Being a girl, it is a very tough and challenging task in a country like India to take up and grow in this stream. But I could not care less and here I am, who decided to pursue a field like business analytics as my master’s degree, that would satisfy my dream.

I come from a business family background and I have grown up around business meetings. I have always been inclined towards learning more on managing a business or a company. But I am immensely fascinated by technology as well. One can never learn enough in the enormous field of technology, as new things always keep popping up. I am particularly curious to learn more about data analytics and someday I wish to run a company of my own. A successful business is a constant calculation between risk and reward. A master’s in business analytics is the perfect blend for my interest towards management and analytics and has fuelled my curiosity towards how business analytics and marketing can come together. This will definitely take me a huge step closer to my dream. I wish to study in the US for global exposure and attain an international perspective of the world.

At the academic level, my focus has always been on delving deeper into the conceptual level of things rather than remaining content with merely superficial theoretical knowledge. This has strengthened my basics and also enabled me to secure satisfactory marks in all milestone exams. I have chosen Mathematics, Physics and Chemistry as majors in 11th and 12th. I am currently pursuing engineering in Computer Science where I am doing my final year in Gokaraju Rangaraju Institute of engineering and technology which I will be completing soon. I attained comprehensive knowledge on concepts like C, C++, DBMS, JAVA, PYTHON, machine learning and various other subjects. The labs in my college complemented this knowledge and gave me a platform to practically implement my learning. It was in my third year where I chose ‘Big data analysis’ as an elective and that is when I fell in love with analytics.

During my time in college, I have undertaken a mini project named ‘OXYGEN CYLINDER MONITORING SYSTEM’ where we developed a code that is used to send text messages to the hospital staff and the oxygen delivery person when the weight of cylinder is less than 30%. That is when I discovered the joy of inventing a new thing. Since I have always been interested in learning more about a business, I’ve decided to do an internship in sales and marketing. During my three-month internship in MyCaptain , which is an E-learning platform, I have gained experience in business development, marketing and sales.

Throughout my time in school and college, I wanted to build a solid non-academic foundation as well. Thus, I have attended numerous science fairs conducted in my school and I have always been an active participant in all the sports . I once won a painting competition which I am very proud of. I have also attended the NCC (National Cadet Cop) camp and attained the level-A certificate. Coming to my undergraduate degree, I am an active member of ‘National Service Scheme’ of India which is a club in my college. I find immense joy in helping the needy. As I love managing people, and do the job efficiently, I was chosen as the lead for a photography competition, a part of my college fest named ‘REUDO’. At all these places, I have schooled over my techno-managerial, leadership and most importantly communication skills.

After achieving so much through my academic and non-academic exposition, I did not want to limit my studies to undergraduate level and I, therefore, have decided to go ahead with graduate studies in the USA. Not only will it facilitate my academic growth, but it will also help me in developing a global perspective and will polish my interpersonal skills. I believe that Masters in the UNT’s G. Brint Ryan College of Business, one of the nation’s largest business colleges is an ideal option to reach my career goals. The tutoring sessions by the outstanding teachers and renowned researchers of the college can help me gain comprehensive understanding on Data mining, Data warehousing, Decision modelling, Operations management, Process improvement, Six-sigma analysis and ensure my academic success. I believe that no other university provides students with the desired combination of culture, education and research environment, required for overall personality development, as offered by your institution. The MS program in business analytics offered by the university will undoubtedly provide me with the knowledge and skills that I am seeking, and the experience to pursue my dream and exploit the opportunities to the greatest extent. I resolve to approach the program with enthusiasm and hard work and use the opportunity to advance my learning optimally.

My short-term goal is to work in a leading multinational company and I want to be able to assist in their important decisions regarding advertisement, growth and production. This will enhance my career. My long-term goal is to skilfully own a company of my own with all the experience over the years. The master’s in business analytics program, offered by your college, is the perfect choice for me to attain my short- and long-term goals. The courses and facilities offered by your college will tremendously boost my career and help me learn to make impactful decisions. This multifaceted education is very crucial to propel me to the top of my field. I sincerely hope you consider my application and help me thrive for my career goals.


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Sample Personal Statement Management and Analytics (LBS)

personal statement business analysis

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to London Business Schools (LBS) Masters in Analytics and Management program . For personal statement, LBS poses several questions to applicants, which the admissions committee expects to be answered in an essay form. LBS provides these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement Business Analytics 2) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 3) Sample Personal Statement in Analytics (admitted to Georgia Tech) 4) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Based on your current knowledge of the program, what do you think will be the key challenges for you during the Masters’s in Analytics and Management, both academically and personally? How do you intend to overcome these challenges?

I am genuinely excited by LBS’s plethora of academic and non-academic opportunities. I look forward to effectively utilizing the time to the best of my and my cohort’s advantage. However, academically and personally, such vast opportunities present challenges around prioritizing the most critical opportunities I need to be involved in since time constraints will limit the options I can take advantage of.

For this, I hope to be involved around the most focused personal and professional goals, which would be leveraging networking opportunities, active participation in Private Equity club events, volunteering in the Social Impact Club, and setting up a Boxing Club at LBS (to continue my extensive boxing routine). 

On an academic note, I believe that the MAM students will be exposed to complex data sets that require cleaning before further analysis or processing with machine learning. Since poor quality data correlates to lost revenue, effective data management practices are critical to obtaining optimal data analytics. While at Barclays Capital, I spent most of my time on data projects to clean the data. Before working at a hedge fund, I was an associate at PwC. I was responsible for creating the company’s first fully automated valuation process from first principles. It consisted of industry-specific valuation templates that would use analyst report data and an API through Barclay’s IQ to gather further information from the MD&A section to give a complete valuation. The challenge at PwC required analysts to spend considerable time on manual inputs. However, this solution saw significant savings for the firm and is used by PwC worldwide. Having spent time navigating the data management challenge, I look forward to applying the techniques learned and the practical exposure developed to take the LBS’ complex data deconstruction and analysis challenge. This will require learning new tools and methods, and I look forward to the opportunity. I also realize that teamwork is paramount for collective success in the modern world. Therefore, I look forward to sharing my expertise and learning from my peers in the process. This will amplify mutual gains manifold. 

Another major challenge at LBS will be to develop tangible solutions to real-world business problems. For this, initiatives such as the Global Immersion Field Trips and London LAB will offer the opportunity to challenge me both individually and as a team to evaluate real-life business problems. 

Since my goal is to enter hedge fund management, I need to upgrade my investment management analysis skills by learning advanced coding for efficient algorithm development. I would like to leverage my experience building a customized Algorithm at Barclays despite not knowing much about coding. I will try to challenge myself by actively taking courses and projects that provide the most opportunities to build this skill, and I will also learn from my more knowledgeable colleagues in the field in the process.

Lastly and most importantly, interacting with more than 11 nationalities with vastly diverse experiences in the class cohort will present challenges around understanding the vastly different cultural nuances, moving around language barriers, and understanding and appreciating their perspectives in the class and beyond. This will be vital for a transformational and well-rounded MAM experience. I intend to utilize my International experience of studying and working in Australia and Canada and my American perspective to make this transition smooth for me and my cohort.

To conclude, I believe every challenge is an opportunity for self-reflection and challenges one to grow out of comfort zone and succeed. Therefore, I eagerly await LBS’s challenges to convert them into life-changing learning opportunities. 

As an aspiring entrepreneur in investment and finance, the Masters in Analytics and Management program at LBS offers world-class learning opportunities to help me achieve my future career goals. Given my passion for financial analytics, I am enthusiastic about setting up a Quantitative Hedge Fund upon graduating from LBS. During my undergraduate, I co-founded a philanthropic Hedge Fund, The Australian Students Asset Management. The intervarsity fund aims to teach students the fundamentals of investing while donating the generated returns. In addition, I hope to expand on our current operations with a new “for-profit” fund focusing on statistical arbitrage trading strategies.

I have developed exposure to arbitrage trading strategies while working as an Analyst at Barclays Capital, a Global Hedge Fund. During my time with the fund, I learned basic programming like VBA and Python, which was critical in transforming my ideas into successful trading algorithms. With advanced, formal programming training, I can maximize the efficiency of these algorithms to decrease the time required to execute the programs and react to new market data sets effectively. With my ambitions lying in starting a quantitative hedge fund, the skills I learn in the MAM program will allow me to manipulate large data sets and automate trading decisions and executions. As such, the “machine learning” course is also fascinating for me as it will allow me to develop an understanding of deep learning and training neural networks to analyze a wide variety of data, including text, audio, and images. This will add new dimensions to my skill repertoire, currently limited to spreadsheet analysis. I am also eager to learn topics related to general dimension reduction techniques and Ensemble methods, as their use in forming accurate price derivatives would be invaluable.

Apart from building up my data analysis skills, I am eager to improve my management skills at LBS. My professional experience has helped me understand the importance of having a firm investment philosophy and vision to allocate capital efficiently, especially in times of poor performance and challenging external environments. I believe the program will equip me with the necessary tools and frameworks to create and communicate a similar sustainable management philosophy and develop a competitive advantage by tackling challenges from a strategic perspective. In addition, I aim to perfect the core problem-solving and decision-making skills that will provide me the confidence to operate a robust, successful global business model.

The MAM program will also allow me to interact with a diverse, talented, and global cohort of students along with the vast alumni base of LBS. During my time at LBS, I hope to build a solid and diverse network of current and future leaders in the Investment Management Industry to develop and appreciate multiple cultural and organizational perspectives. Ideally, I would love to bounce off entrepreneurial ideas with like-minded students and learn from mentors who have succeeded as entrepreneurs.

I also aspire to improve my interpersonal skills since it is as crucial as having technical skills like Data analysis for professional success.

Overall, the strength of the MAM program lies in its innovative programming and database curriculum coupled with extensive opportunities for developing strong interpersonal and management skills. As a MAM program graduate, I am confident that I will develop the proficiency to create a strong business impact in today’s complex and dynamic financial markets through active, well-rounded engagement inside and outside the classroom.

Describe a professional or academic data-driven project you have been involved with. What did you contribute to the project?

As an analyst at Barclays Capital, a leading quantitative hedge fund, I was assigned to independently create, develop and implement a systematic long/short pair trading strategy using every identifiable global oligopoly. The goal was to develop a scalable plan implemented across Australia and EMEA with a significantly high risk-adjusted return yield (>20%) by firm standards. 

The first task to develop the desired strategy was integrating and cross-valid multiple generals and industry-specific databases, including FactSet, Bloomberg, IBIS World, and Global Data. Working alongside my portfolio managers and senior analysts, I was responsible for thoroughly researching the accuracy and relevance of each database, which was then exhaustively reviewed and approved by the team.

Next, I had to measure firms’ market power in oligopolies to determine their industry influence. As only a few industries had directly available market share information, the task was immensely complex. I used the firm’s percentage of total industry revenue and production as the market power index, which required analyzing the financial data of every firm to determine its market share. I created an efficient VBA Excel Macro that collected data on over 540,000 firms to determine oligopolies for over 150 industry classifications.

Afterward, I evaluated the selected firms to determine possible long/short trading pairs within each industry. I identified firms with a consistent pricing relationship after analyzing historical data of 10 years to develop an algorithm that evaluated this big data set and determined pairs using mathematical principles around cointegration. I also developed a proprietary trading signal based on the probability of the mean reversion on pairs. Each pair had over 1,000 trades during the chosen time window and created problems in efficiency. I handled this challenge of analyzing over 400,000 trades by researching academic papers like ‘Risk and Return on Convertible Arbitrage’ by LBS researchers Naik and Fung and learning concepts like volatility trend analysis from my expert colleagues. 

The developed algorithm yields a highly desirable annualized return of 33%. Moreover, this project has allowed me to challenge myself by learning programming and VBA excel macro despite little experience. I also developed a deeper understanding of the mathematical principles involved in financial data science. Overall, it was a great learning experience, and I hope to build upon this experience during my time at LBS.  

How will you contribute to the School community during your time as a master’s in Analytics and Management student?

During my time at LBS, I will pursue my personal and professional passions such that I can uplift the overall MAM experience for the entire cohort. In addition, I will leverage the diversity of my experiences to contribute to a practical MAM experience for the school community. 

During my time at UNSW, I co-launched Australia’s first intervarsity long/short investment fund, Australian Students Asset Management (ASAM) which now includes a network of 40 mentors from reputable industry partners such as Goldman Sachs, Blackstone, and Point 72. I will utilize this entrepreneurial finance self-initiative experience and the skills learned to bring hands-on insights to class discussions to improve the learning experience for the entire class. This will be especially valuable for budding entrepreneurs fancying their chances in investment and entrepreneurial finance.

I am intrigued by the “beyond-classroom” opportunities at LBS. With societies like the Private Equity & Venture Capital Club and the Social Impact Hub, I aim to contribute outside the class to the school community. As a member of the Private Equity & Venture Capital club, I plan to participate in conferences like MultipleX, where I can learn from successful CEOs and company partners. In addition, I was a consultant at UNSW Social Impact Hub, where I led a group of 5 to access and structure a Social Impact Bond valued at $500,000, the largest of its kind in UNSW history. Leveraging this experience at LBS, I hope to also create a similar impact in this sphere. 

On a personal level, I want to bring my lifelong personal passion for boxing to LBS. Currently, LBS does not have a boxing society, and I would love to lead the opportunity of founding the “boxing society.” As an active member of the UNSW boxing society, I understand the nuances of running a sports society which will help smooth launching of the society at LBS. In addition, along with regular boxing events, I can lead the teaching of free self-defense classes to the LBS community, which is a critical skill in the modern day and age to ensure personal safety. 

In conclusion, I hope to make the best use of the opportunities at LBS to build a solid MAM experience for the entire community by bringing diverse perspectives to the table both inside and outside the classroom.


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Analysis of a Personal Statement Example

Our co-founder, Tom, shares his thought processes with us on writing his UCAS personal statement applying for Economics back in 2002.

Here, I share each part of my final personal statement and the reasons why I wrote it this way.

For more information on how I went about writing it, please see the personal statement writing guide . You can also see the final statement as a whole.

If you feel you need a little extra help with your personal statement, please check out our range of personal statement editing and critique services .

Examination of any quality newspaper will probably demonstrate that more of the headlines address economic problems than any other topic.

This is the first line of the personal statement, and so could be one of the most important things read by the university you apply to.

I tried to use it to convey what subject I am taking with out sounding too full of myself - and also show I'm interested in the news.

The importance and relevance of economic related disciplines to the modern world have led me to want to pursue the study of the subject at a higher level.

Here I'm telling the reader that I think Economics is a genuinely useful subject and that I would like to study it.

I'm trying not to look like I'm selling myself too much by concentrating on the subject rather than myself.

I am particularly interested in the behaviour of firms and organisations from an economic point of view and I have based my A-level coursework in this field.

Here I move onto myself - I tell the reader one of my particular interests about the subject and more importantly what I did in relation to this interest.

There's no point stating you are interested in a subject and not saying either why or what you did about it.

During my study, I have come across many real life complexities and while attempting to explain these theories, I have developed a keen interest in analysing and understanding how the world of business is influenced by economics.

This part is basically waffle and probably shouldn't be in the statement - its only purpose is to impress the admissions tutor (it probably didn't work) and lead smoothly into the next paragraph.

I have created an economics revision website for A-level and GCSE students. It is primarily intended to help younger students gain an understanding of core economic principles but has also helped me improve my own computer and presentational skills.

This is better - it says what I have done related to my subject, which wouldn't be examined or count for anything. I have also pointed out the reasons I did this and why I feel it helped me.

Notice I included a URL - this can be a good idea because it gives the reader something else to look at.

In my case it can show exactly how much dedication I put into creating my website and how I excel at doing this.

I was not 100% sure it was a good idea though, as I could find no guidance about putting URLs in personal statements, and thought it may just seem pretentious to the reader.

I regularly read newspapers and economic publications to keep up to date with economic developments and I am able to use my mathematical and analytical skills to apply different economic theories to a range of real-life economic situations.

Again, what I do to show I am interested in my subject and why.

Also a small part about my abilities to round off this part of the statement. I've really no idea how this part comes across to the reader.

Last year, I took part in an economics and business project called Young Enterprise in which I set up a small company and sold products to students at our school. I enjoyed the chance to put some of my business economic theory into practice and was able to enhance my management and communication skills. I also gained a distinction in the associated exam.

Here I talk about practical experience and what I feel I had gained from it.

It tells the reader that I take part in group activities and practice group management and communication skills. It also shows that I can put the skills I have into practice by doing something like this.

To gain practical experience in the workplace, I worked for two weeks at a small software company specialising in financial software. I currently have a part time job and this has taught me much about teamwork, responsibility and time management in the workplace.

Again, discussing my work experience - I mention what I did, why I did it and what I learned.

In my spare time, I enjoy reading, swimming, sketching and solving puzzles and logic problems. I have redesigned and been responsible for the maintenance of my school's website (www.schoolsurlhere.sch.uk).

Penultimately, instead of talking about my skills and interest in Economics, I talk about what I do in my spare time.

Here I elaborated a bit - I don't really have much of an interest in sketching or solving puzzles and logic problems, but I do try a bit of both occasionally, so thought it would be safe to put down.

The main reason I included them is because I thought I needed some interests other than the standard reading and going out with friends.

I decided not to put down my computer and web design skills because they had been mentioned already, but did write about how I designed my schools' website.

I also wrote I maintained it, showing I have a position of responsibility .

I believe that I will gain a highly marketable set of skills from the study of economics at university. I have found economics to be a challenging and diverse discipline and I am interested in both macro and micro economics. It is this variation of perspective, combined with its real world importance, that makes economics an appealing subject to study at university.

Finally, I finished with a short sentence on what I thought I would get out of university. I would have put what I was going to do afterwards but didn't really know.

I rounded off my personal statement with my personal opinion of Economics. As well as the first line, the last line is probably quite an important part of the personal statement.

So I finished with (hopefully) a statement of why Economics was important to me, and why I wanted to study it.

Hope this analysis of my personal statement is useful to all prospective undergraduates. It got me 5 out of 6 offers from my chosen universities, so must have done something right!

For further help and advice, please see:

  • The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
  • Personal Statement Editing Services
  • UCAS Personal Statement FAQs
  • Personal Statement Writing Tips
  • Personal Statements: Advice From A Teacher

Best of luck with your personal statement writing!

Target will stop accepting personal checks

Cashier workers at a Target store

Target will soon stop accepting personal checks as a form of payment at checkout.

In a statement to NBC News, the retail giant said it was committed to creating an easy and convenient checkout experience — but that due to "extremely low volumes," it would no longer take personal checks starting July 15.

It said it has taken several measures to notify guests in advance of the move. It will still accept cash; digital wallet payments like Apple Pay; SNAP/EBT; buy now, pay later services; and credit and debit cards . 

Rival Walmart will still accept personal checks.

Target has announced several new store policies aimed at streamlining the checkout process, some of which were also aimed at curbing theft. In March , the company said it would be taking steps to limit or eliminate self-checkout options at some stores this year. Last month, Bloomberg News reported that Target was allowing employees to stop thefts of $50 or more — lower than the previous $100 threshold.

personal statement business analysis

I am a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com, with a focus on writing for everyday consumers and ensuring online coverage of major business events. Day-to-day, I am responsible for writing about inflation reports, recalls, corporate announcements and consumer-focused government announcements, including regulations and enforcements. I also write features and explainers on a wide array of topics — everything from Disney’s conflict with Florida Gov. Ron DeSantis to the recent settlement with the National Association of Realtors that will change how homebuyers pay brokers, to the business of the WNBA.

How to Write a Business Plan Executive Summary (Example Included!)

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How do you turn your brilliant business idea into a reality? You've done your homework and know that to get investors or partners, you need a business plan . But more than that, you want to really stand out and make a strong first impression—and that's where the business plan executive summary steps in.

This key section gives a quick snapshot of your entire business strategy, and is designed to catch the interest of potential investors, stakeholders, or partners. It can be the difference between landing that dream deal or getting lost in the slush pile.

So, what's better than a business plan executive summary example to point you in the right direction? Below, you'll find a great one—plus tips on what to include, what to avoid, and how to craft yours.

What is a business plan executive summary?

A business plan executive summary is a condensed overview of the key elements of your business plan. It introduces your business, what you offer (products or services), your target market, and what sets you apart from the competition. It also outlines your financial projections and funding needs (if applicable) and gives a clear picture of your company description and vision.

Your business plan executive summary could be decisive in several situations:

  • Pitching to investors: Investors often make preliminary decisions based on the executive summary. A well-crafted summary can get you a meeting and a chance to present your full business plan.
  • Summarizing for stakeholders: Stakeholders need to quickly understand your business's direction and key strategies. An executive summary gives them a concise update.
  • Business competitions: In many business plan competitions, judges rely on the executive summary to decide which plans move to the next round.

Now that you understand the importance of an executive summary in a business plan, let’s see the key components that make up a winning one.

What should an executive summary include in a business plan

Crafting an effective executive summary means transforming the most critical elements of your business plan into a clear and compelling story. It's typically positioned at the beginning of the document but is written last to ensure it accurately reflects the entire plan.

Here are the key parts of an executive summary in a business plan:

Mission statement

Your mission statement is the heart of your business; it can grab your audience's attention and clarify your business’s core values and objectives. Briefly describe your company’s purpose and what you aim to achieve.

Company history and management team

Provide a brief overview of your business’s history, noting key milestones and achievements. Introduce your management team, highlighting their experience and expertise. This section helps build credibility and shows that you have a capable team behind the business.

Products or services

Describe the products or services your business offers, focusing on what makes them unique and how they meet market needs. This part should clearly explain the value your offerings provide.

Target market

Define your target customers, including their demographics, needs, and pain points. Highlight the demand for your products or services and how your business meets this demand. Assess your main competitors, identifying their strengths, weaknesses, and market share.

Competitive edge

Identify what sets your business apart from the competition. This could be unique technology, excellent customer service, a strong brand, patents, or trademarks—anything that really gives you an edge. Emphasize these strengths to show why your business will thrive in the market.

Financial projections

Give a high-level overview of your financial projections, covering revenue, profit margins, and growth expectations. This section should reassure readers about your business’s financial viability and potential for success. Do not forget to include the amount of funding you're seeking and how you'll use it to achieve your goals.

Speaking of funding, you can build your dream business with the help of a high-paying job—browse open jobs on The Muse »

How to write a business plan executive summary: Dos and Don'ts

So, how do you write an executive summary for a business plan? Here's what you should do—and what you should avoid.

  • Hook them early: Start with a captivating introduction that grabs the reader's attention. This could be a strong opening statement or an impactful statistic that highlights your most compelling value proposition.
  • Write with clarity: Keep your language clear and straightforward. Using jargon or technical terms could confuse your audience.
  • Tell a story : People are naturally drawn to stories. Try to frame your business plan executive summary as a narrative that includes challenges and successes.
  • Focus on impact: Prioritize the most important information. Remember, it's a summary, not the full story.
  • Quantify your success: Use data and metrics whenever you can to back up your claims about market size, growth potential, and financial projections.
  • Proofread like a pro: Typos and grammatical errors can leave a negative impression. Double (or triple) check your work before sending it out. Don’t just use spelling and grammar check—actually re-read it to catch any mistakes.
  • Showcase your passion: That should be the easy part. Just let your enthusiasm for your business and its mission shine through!
  • Bury the lead: Don't wait until the end to share your most important information. Start strong and capture their interest right away.
  • Be too vague: Instead, be specific and provide concrete details. Vague statements don’t add value or clarity, so they don't belong in your business executive summary.
  • Ignore your audience: Tailor your summary to the needs and interests of your audience. Consider what they need to know and what will capture their interest.
  • Overpromise and underdeliver: Be realistic about your projections and timelines. Setting unrealistic expectations can damage your credibility.
  • Get bogged down in details: Save the nitty-gritty details for your full business plan. Focus on the key highlights in your executive summary.
  • Forget the call to action: Tell your readers what you want them to do next. Do you want them to invest? Partner with you? Clearly outline your desired outcome.
  • Write in a vacuum: Get feedback from trusted advisors or mentors before finalizing your summary. Fresh eyes can help spot areas for improvement.

Business plan executive summary example

Wondering how these tips look in action? Here's the business plan summary example you've been looking for.

This one is for a fictitious company—let's call it Econnovate—specializing in renewable energy solutions. Use it as a guide to craft your own business plan executive summary.

Mission and vision statements

Econnovate is revolutionizing the energy landscape with innovative, sustainable solutions that empower businesses and communities to embrace a cleaner future. Our mission is to use the power of renewable energy sources to provide innovative, affordable, and sustainable energy solutions to reduce our reliance on fossil fuels and create a more environmentally conscious world.

Founded in 2021, Econnovate is a team of passionate engineers and environmental enthusiasts dedicated to developing cutting-edge renewable energy technologies. Our team boasts over 50 years of combined industry experience, including experts in technology, marketing, and operations. Headquartered in Denver, CO, we operate with a global mindset, serving clients across diverse industries and geographies.

Our products

Econnovate's flagship product, SolarMax, is a cutting-edge solar panel system that offers 20% more efficiency than conventional panels. Additionally, we provide EcoBattery, a state-of-the-art energy storage solution that maximizes the utility of our solar panels, ensuring energy availability even during non-sunny periods. Our products are designed to be both cost-effective and easy to install, making sustainable energy accessible to a wider audience.

The global renewable energy market is expected to grow at a CAGR of 7.8% over the next decade. Our target market includes environmentally conscious homeowners and businesses seeking sustainable energy solutions. With increasing regulatory support and growing environmental awareness, the demand for our products is poised for substantial growth.

Econnovate’s proprietary solar technology not only increases efficiency but also reduces costs, giving us a significant edge over competitors. We not only provide renewable energy solutions but also adhere to sustainable practices in our own operations. Additionally, our exceptional customer service and strong brand reputation further differentiate us in the marketplace. We also offer comprehensive warranties and maintenance services, ensuring long-term customer satisfaction and loyalty.

We project a 30% annual revenue growth over the next five years, with profitability expected to be achieved by year three. Our robust financial model is based on conservative estimates and thorough market analysis. By year five, we anticipate generating $50 million in annual revenue, with a healthy profit margin of 15%.

We are seeking $2 million in funding to scale our manufacturing capabilities and expand our market reach. This investment will enable Econnovate to double production capacity and increase market share by 15% within two years. The funds will be allocated to enhancing our production facilities, boosting our marketing plan, and expanding our sales team.

1. What is an executive summary in a business plan?

It's a concise summary of the key points of a business plan, highlighting the business’s mission, products or services, market, competitive advantages, financial projections, and funding needs. The goal is to give a quick overview that captures the reader’s interest and encourages them to read the full plan.

2. How long should an executive summary be?

An executive summary is typically one to two pages long. It should provide a concise overview without overwhelming the reader. Focus on the most important aspects of your business plan, making sure each point is clear and impactful.

3. Can I use a template to write an executive summary?

Yes! Templates offer an effective structure and help ensure you cover all essential elements. But don't just fill in the blanks. Tailor the template to fit your business and make it your own. (Feel free to use our example as a guide.)

4. Should an executive summary be written in first person or third person?

An executive summary is typically written in the third person to maintain a professional tone. However, if your business plan is for internal use or a more personal presentation, using the first person can be appropriate. The key is to keep your writing clear and professional at all times.

5. How do I make my executive summary stand out?

To make your executive summary stand out, focus on being clear and compelling. Start with a strong opening statement that grabs attention. Use visual elements like bullet points, headings, and charts to make it easy to read. Highlight your unique selling points and ensure your summary is free of complex jargon and technical language.

Remember, your executive summary is often the first impression of your business, so make it count!

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personal statement business analysis

Trump assassination attempt: Graphics, maps show you what happened

An investigation continues into the attempted assassination of former President Donald Trump at a rally in Bulter, Pennsylvania, on Saturday, in which one attendee was shot and killed and two others seriously injured.

The gunman was shot and killed by Secret Service agents. The FBI later identified him as Thomas Matthew Crooks , 20, of Bethel Park, Pennsylvania, about 40 miles south of Butler. His motive is not yet known.

Many details are unconfirmed, but Trump says a bullet pierced the upper part of his right ear before Secret Service agents hustled him off the stage and into a limousine. He was reported to be otherwise unharmed.

The gunman, who is believed to have acted alone, fired at the rally stage from a building rooftop about 150 yards away, outside the rally's security perimeter. Agents recovered an AR-style rifle from the scene.

Here is what we know at the moment. All times are Eastern:

Where was Trump?

1 p.m.: The Butler Farm Show, site of the rally, opens its doors to attendees. Trump is scheduled to speak at 5 p.m.

6:03 p.m.: Trump takes the stage and greets the crowd as the Lee Greenwood song “God Bless the USA” plays.

6:05 p.m.:  The song ends, and Trump begins speaking.

Unable to view our graphics? Click here to see them.

6:11 p.m.: While Trump is speaking, multiple shots are fired toward the stage. Videos show Trump grabbing his right ear, looking at his bloody hand and dropping to the ground behind the podium. People can be heard saying, "Shots, shots, shots."

6:12 p.m.: Secret Service agents jump on top of Trump and escort him off stage and into a vehicle. Trump gives a thumbs up as he leaves.

How many shots were fired?

6:14 p.m.: Trump's motorcade leaves the fairgrounds surrounded by law enforcement vehicles.

6:42 p.m.: The Secret Service  issues a statement confirming “an incident”  took place at the rally and that Trump “is safe.” Shortly after, the Trump campaign issues a statement saying Trump “is fine and is being checked out at a local medical facility."

7:24 p.m.: The Butler County district attorney says the suspected shooter is dead and one rally attendee has been killed, the Associated Press reports.

Where was the shooter?

7:49 p.m.: Secret Service spokesman Anthony Guglielmi  releases a statement  saying agents neutralized the shooter and that he was dead. The statement says one person was killed and two spectators have been seriously injured.

8:13 p.m.: In a short televised briefing, President Joe Biden says he was trying to call Trump  to speak with him as soon as possible.

8:42 p.m.: Trump posts on Truth Social confirming he was shot :

  • “It is incredible that such an act can take place in our Country. Nothing is known at this time about the shooter, who is now dead. I was shot with a bullet that pierced the upper part of my right ear. I knew immediately that something was wrong in that I heard a whizzing sound, shots, and immediately felt the bullet ripping through the skin. Much bleeding took place, so I realized then what was happening. GOD BLESS AMERICA!"

9:33 p.m.: The FBI's Pittsburgh office says it has assumed the lead in the shooting investigation.

11:52 p.m.: In a news conference, Kevin Rojek, special agent in charge of the Pittsburgh FBI office, says the shooting was an attempted assassination of Trump and that investigators are working to determine a motive.

Who shot Trump? What gun was used?

Sunday: The FBI identified the shooter as Thomas Matthew Crooks , 20, of Bethel Park, Pennsylvania. Law enforcement seals off Crook's home for investigation.

Crooks used a legally-purchased "AR-style 556 rifle," according to Kevin Rojek, a special agent in charge of the FBI's Pittsburgh field office. The agent likely refers to a rifle that fires 5.56 mm ammunition, though there are some firearm models with "556" in their name. During a call with reporters Rojek stated that the weapon was located next to Crooks on the scene.

"At this time, the information that we have indicates that the shooter acted alone and that there are currently no public safety concerns," Rojek said. Another official on the call, who didn't identify himself, said the FBI believes the weapon was bought by the shooter's father.

More coverage:

Trump rally shooting victims: Pennsylvania firefighter killed, 2 local residents wounded

Read more : Trump rally shooter Thomas Crooks appears to have acted alone, used 'AR-style 556' rifle: FBI

Nursing aide turned sniper : Thomas Crooks' mysterious plot to kill Trump

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CONTRIBUTING Natalie Neysa Alund and Aysha Bagchi, USA TODAY.

SOURCE USA TODAY Network reporting and research; Reuters

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Authorities hunt for clues, but motive of man who tried to assassinate Donald Trump remains elusive

Donald Trump’s campaign says he is “fine” after being whisked off the stage at a rally in Butler, Pennsylvania, after what law enforcement officials are treating as an apparent assassination attempt.


A campaign rally site for Republican presidential candidate former President Donald Trump is empty and littered with debris Saturday, July 13, 2024, in Butler, Pa. (AP Photo/Evan Vucci)

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Republican presidential candidate former President Donald Trump is helped off the stage by U.S. Secret Service agents at a campaign event in Butler, Pa., on Saturday, July 13, 2024. (AP Photo/Gene J. Puskar)

This June 3, 2022 still image taken from video provided by the Bethel Park School District shows student Thomas Matthew Crooks in the 2022 Bethel Park High School Commencement in Bethel Park, Pa. (The Bethel Park School District via AP)

Law enforcement block a street in Bethel Park, Pa., that they say is near a residence of Thomas Matthew Crooks, the suspected shooter of former President Donald Trump, Sunday, July 14, 2024. (AP Photo/Joshua A. Bickel)

This 2021 photo provided by Bethel Park School District shows student Thomas Matthew Crooks who graduated from Bethel Park High School with the Class of 2022, in Bethel Park, Pa. Crooks was identified by the FBI as the shooter involved in an assassination attempt of former President Donald Trump at a campaign rally on Saturday, July 13, 2024, in Butler, Pa. (Bethel Park School District via AP)

WASHINGTON (AP) — The 20-year-old man who tried to assassinate former President Donald Trump first came to law enforcement’s attention at Saturday’s rally when spectators noticed him acting strangely outside the campaign event. The tip sparked a frantic search but officers were unable to find him before he managed to get on a roof, where he opened fire.

In the wake of the shooting that killed one spectator, investigators were hunting for any clues about what may have drove Thomas Matthew Crooks, of Bethel Park, Pennsylvania, to carry out the shocking attack. The FBI said they were investigating it as a potential act of domestic terrorism , but the absence of a clear ideological motive by the man shot dead by the Secret Service led conspiracy theories to flourish.

“I urge everyone — everyone, please, don’t make assumptions about his motives or his affiliations,” President Joe Biden said in remarks Sunday from the White House . “Let the FBI do their job, and their partner agencies do their job. I’ve instructed that this investigation be thorough and swift.”

The FBI said it believes Crooks, who had bomb-making materials in the car he drove to the rally, acted alone. Investigators have found no threatening comments on social media accounts or ideological positions that could help explain what led him to target Trump before the Secret Service rushed the presumptive Republican presidential nominee off the stage, his face smeared with blood.

Trump said on social media the upper part of his right ear was pierced in the shooting, but advisers said he was “great spirits” ahead of his arrival Sunday in Milwaukee for the Republican National Convention. Two spectators were critically injured, while a former fire chief from the area, Corey Comperatore was killed. Pennsylvania’s governor said Comperatore, 50, died a hero by diving onto his family to protect them.

Relatives of Crooks didn’t respond to numerous messages from The Associated Press. His father, Matthew Crooks, told CNN late Saturday that he was trying to figure out “what the hell is going on” but wouldn’t speak about his son until after he talked to law enforcement. An FBI official told reporters that Crooks’ family is cooperating with investigators.


Several rallygoers reported to local officers that Crooks was acting suspiciously and pacing near the magnetometers, according to a law enforcement official who spoke on the condition of anonymity because they were not authorized to discuss the investigation. Officers were then told Crooks was climbing a ladder, the official said. Officers searched for him but were unable to find him before he made it to the roof, the official added.

Butler County Sheriff Michael Slupe told the AP that a local officer climbed to the roof and encountered Crooks, who saw the officer and turned toward him just before the officer dropped down to safety. Slupe said the officer couldn’t have wielded his own gun under the circumstances. The officer retreated down the ladder, and Crooks quickly took a shot toward Trump, and that’s when Secret Service snipers shot him, according to two officials who spoke to AP on condition of anonymity to discuss an ongoing investigation.

FBI officials said Sunday that they were combing Crooks’ background and social media activities while working to get access to his phone. The chatting app Discord, a social media platform popular with people playing online games, said Crooks appears to have had an account but used it rarely and not in the last several months. There’s no evidence he used his account to promote violence or discuss his political views, a Discord spokesperson said.

Crooks’ political leanings were not immediately clear. Records show Crooks was registered as a Republican voter in Pennsylvania, but federal campaign finance reports also show he gave $15 to a progressive political action committee on Jan. 20, 2021, the day Biden was sworn into office.

Crooks graduated from Bethel Park High School in 2022. In a video of the school’s graduation ceremony posted online, Crooks can be seen crossing the stage to receive his diploma, appearing slight of build and wearing glasses. The school district said it will cooperate fully with investigators. His senior year, Crooks was among several students given an award for math and science, according to a Tribune-Review story at the time.

Crooks tried out for the school’s rifle team but was turned away because he was a bad shooter, said Frederick Mach, a current captain of the team who was a few years behind Crooks at the school.

Jason Kohler, who said he attended the same high school but did not share any classes with Crooks, said Crooks was bullied at school and sat alone at lunch time. Other students mocked him for the clothes he wore, which included hunting outfits, Kohler said.

“He was bullied almost every day,” Kohler told reporters. “He was just a outcast, and you know how kids are nowadays.”

Crooks worked at a nursing home as a dietary aide, a job that generally involves food preparation. Marcie Grimm, the administrator of Bethel Park Skilled Nursing and Rehabilitation, said in a statement she was “shocked and saddened to learn of his involvement.” Grimm added that Crooks had a clean background check when he was hired.

What to know :

  • Timeline of events : How the assassination attempt on former President Donald Trump unfolded.
  • On the suspect : What we know about the 20-year-old man who tried to assassinate Trump .
  • Motive still not known : The FBI said that it had not yet determined a motive , but the agency believed that the shooter acted alone.
  • Biden’s response : The president appealed for “unity” and said he was ordering an independent security review.
  • A “man of conviction” : Victim Corey Comperatore, a former fire chief, used his body to shield his family from gunfire.

A blockade had been set up Sunday preventing traffic near Crooks’ house, which is in an enclave of modest brick houses in the hills outside Pittsburgh and about an hour’s drive from the site of the Trump rally. Police cars were stationed at an intersection near the house and officers were seen walking through the neighborhood.

Crooks used an AR-style rifle, which authorities said they believe was purchased by his father. Kevin Rojek, FBI special agent in charge in Pittsburgh, said that investigators do not yet know if he took the gun without his father’s permission.

A video posted to social media and geolocated by AP shows Crooks wearing a gray t-shirt with a black American flag on the right arm lying motionless on the roof of a manufacturing plant just north of the Butler Farm Show grounds where Trump’s rally was held.

The roof where Crooks lay was less than 150 meters (164 yards) from where Trump was speaking, a distance from which a decent marksman could reasonably hit a human-sized target. That is a distance at which U.S. Army recruits must hit a scaled human-sized silhouette to qualify with the M-16 rifle.

Images of Crooks’ body reviewed by AP show he appears to have been wearing a T-shirt from Demolition Ranch, a popular YouTube channel that regularly posts videos of its creator firing off handguns and assault rifles at targets that include human mannequins.

Matt Carriker, the Texas-based creator of Demolition Ranch, did not respond to a phone message or email on Sunday, but posted a photo of Crooks’ bloody corpse wearing his brand’s T-shirt on social media with the comment “What the hell.”


Mustian reported from New York and Balsamo reported from Chicago. Associated Press writers Marc Levy in Harrisburg, Pa., Julie Smyth, Lindsey Bahr and Joshua Bickel in Bethel Park, Michael R. Sisak and Randy Herschaft in New York, Michael Kunzelman in Silver Spring, Md., and Colleen Long and Eric Tucker in Washington contributed to this report.


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FTC Releases Interim Staff Report on Prescription Drug Middlemen


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The Federal Trade Commission today published an interim report on the prescription drug middleman industry that underscores the impact pharmacy benefit managers (PBMs) have on the accessibility and affordability of prescription drugs.

The interim staff report, which is part of an ongoing inquiry launched in 2022 by the FTC, details how increasing vertical integration and concentration has enabled the six largest PBMs to manage nearly 95 percent of all prescriptions filled in the United States.

This vertically integrated and concentrated market structure has allowed PBMs to profit at the expense of patients and independent pharmacists, the report details. 

“The FTC’s interim report lays out how dominant pharmacy benefit managers can hike the cost of drugs—including overcharging patients for cancer drugs,” said FTC Chair Lina M. Khan. “The report also details how PBMs can squeeze independent pharmacies that many Americans—especially those in rural communities—depend on for essential care. The FTC will continue to use all our tools and authorities to scrutinize dominant players across healthcare markets and ensure that Americans can access affordable healthcare.”

The report finds that PBMs wield enormous power over patients’ ability to access and afford their prescription drugs, allowing PBMs to significantly influence what drugs are available and at what price. This can have dire consequences, with nearly 30 percent of Americans surveyed reporting rationing or even skipping doses of their prescribed medicines due to high costs, the report states.

The interim report also finds that PBMs hold substantial influence over independent pharmacies by imposing unfair, arbitrary, and harmful contractual terms that can impact independent pharmacies’ ability to stay in business and serve their communities. 

The Commission’s interim report stems from special orders the  FTC issued in 2022 , under Section 6(b) of the FTC Act, to the six largest PBMs—Caremark Rx, LLC; Express Scripts, Inc.; OptumRx, Inc.; Humana Pharmacy Solutions, Inc.; Prime Therapeutics LLC; and MedImpact Healthcare Systems, Inc. In 2023, the FTC  issued additional orders to Zinc Health Services, LLC, Ascent Health Services, LLC, and Emisar Pharma Services LLC, which are each rebate aggregating entities, also known as “group purchasing organizations,” that negotiate drug rebates on behalf of PBMs.

PBMs are part of complex vertically integrated​ health care conglomerates, and the PBM industry is highly concentrated. As shown in the below image, this concentration and integration gives them significant power over the pharmaceutical supply chain. The percentages reflect the amount of prescriptions filled in the United States.  ​

PBMs Are Part of Complex Vertically Integrated Health Care Conglomerates

The interim report highlights several key insights gathered from documents and data obtained from the FTC’s orders, as well as from publicly available information:

  • The top three PBMs processed nearly 80 percent of the approximately 6.6 billion prescriptions dispensed by U.S. pharmacies in 2023, while the top six PBMs processed more than 90 percent.
  • Pharmacies affiliated with the three largest PBMs now account for nearly 70 percent of all specialty drug revenue.
  • The largest PBMs often exercise significant control over what drugs are available and at what price, and which pharmacies patients can use to access their prescribed medications.
  • PBMs oversee these critical decisions about access to and affordability of life-saving medications, without transparency or accountability to the public.
  • PBMs may be steering patients to their affiliated pharmacies and away from smaller, independent pharmacies.
  • These practices have allowed pharmacies affiliated with the three largest PBMs to retain high levels of dispensing revenue in excess of their estimated drug acquisition costs, including nearly $1.6 billion in excess revenue on just two cancer drugs in under three years.
  • The rates in PBM contracts with independent pharmacies often do not clearly reflect the ultimate total payment amounts, making it difficult or impossible for pharmacists to ascertain how much they will be compensated.
  • Evidence suggests that PBMs and brand pharmaceutical manufacturers sometimes enter agreements to exclude lower-cost competitor drugs from the PBM’s formulary in exchange for increased rebates from manufacturers.

The report notes that several of the PBMs that were issued orders have not been forthcoming and timely in their responses, and they still have not completed their required submissions, which has hindered the Commission’s ability to perform its statutory mission. FTC staff have demanded that the companies finalize their productions required by the 6(b) orders promptly. If, however, any of the companies fail to fully comply with the 6(b) orders or engage in further delay tactics, the FTC can take them to district court to compel compliance.

The FTC remains committed to providing timely updates as the Commission receives and reviews additional information.

The Commission voted 4-1 to allow staff to issue the interim report, with Commissioner Melissa Holyoak voting no. Chair Lina M. Khan issued a statement joined by Commissioners Rebecca Kelly Slaughter and Alvaro Bedoya. Commissioners Andrew N. Ferguson and Melissa Holyoak each issued separate statements.  

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A minute-by-minute breakdown of the deadly Trump rally shooting as it unfolded

  • Donald Trump was wounded, a bystander killed, and two were injured during a campaign rally shooting.
  • The would-be assassin fired up to eight shots before being killed by the Secret Service.
  • Here's a minute-by-minute breakdown of how the incident unfolded.

Insider Today

A chaotic scene unfolded Saturday following a fatal shooting at a campaign rally for Donald Trump that left the former president wounded, a bystander dead, and two more critically injured.

The would-be assassin fired as many as eight shots, according to analysis of the footage by Business Insider, as well as The New York Times, ABC News, and NBC News, before Secret Service agents killed him.

Early reports indicated eyewitnesses saw the shooter on a roof near the rally site and tried to warn law enforcement of the danger, prompting immediate criticism about how security at the event was handled.

Here's a minute-by-minute breakdown of how the harrowing incident unfolded, pieced together from video footage of the rally and official statements made after the shooting.

Between 1 p.m. and 5 p.m. ET on Saturday, July 13 — a crowd gathered to watch Donald Trump's campaign rally

personal statement business analysis

Thousands of attendees came to see former President Donald Trump speak at a campaign rally at Butler Farm Show, a fairgrounds venue in Butler, Pennsylvania. Doors to the event opened at 1 p.m., drawing a large crowd in 90-degree heat.

Trump was originally scheduled to speak at 5 p.m. local time.

6:02 p.m. ET — Trump took the stage, waving to the crowd

personal statement business analysis

The former president took the stage about an hour after his remarks were set to begin. At 6:02 p.m., he walked toward the microphone, waving to the crowd.

Lee Greenwood's song "God Bless the USA" was playing in the background. Trump, clad in a red "Make America Great Again" hat, appeared in good spirits.

Between 6:02 p.m. and 6:11 p.m. ET — Trump began his remarks and eyewitnesses spotted the shooter

personal statement business analysis

Trump began his remarks at the rally shortly after 6 p.m. He marveled at the size of the crowd that had gathered to support him, took off-script jabs at the "fake news" media, and began describing how the country is "going to hell."

Eyewitness accounts revealed that the would-be assassin was spotted on a nearby roof as Trump took the stage.

"We noticed a guy bear crawling up the roof of the building beside us, probably 50 feet away," one witness told the BBC. "So we're pointing at the guy crawling up the roof…he had a rifle; we could clearly see him with a rifle."

The man told the BBC he and his friends attempted to warn the Secret Service of the shooter's presence and tried to alert local police.

"The police were like, 'Huh, what?' Like they didn't know what was going on," he said. "I'm thinking, why is Trump still speaking? I'm pointing at the roof… for two to three minutes, and the Secret Service is just looking at us."

The Washington Post and Associated Press reported the suspected gunman came face-to-face with a local police officer while on the roof, but the officer was unable to subdue him.

6:11 p.m. ET — The first gunshot rang out

personal statement business analysis

As Trump began speaking about immigration statistics, he turned slightly to his right toward a chart onstage about illegal border crossings.

"Take a look at what happened…" Trump said. It was at that moment the first three shots rang out.

The FBI later confirmed the gunman was armed with an "AR-style" rifle that was legally purchased.

Trump could be seen raising his right hand to his right ear and grimacing before ducking below the podium.

The shooter was located less than 500 feet away from the stage

personal statement business analysis

The suspected shooter was later determined to have been located on the roof of a building next to the rally — about 450 feet away from Trump's location on the podium.

6:12 p.m. ET — Secret Service agents laid atop Trump onstage after he was shot at

personal statement business analysis

Secret Service agents rushed the stage, surrounding Trump and laying atop him after he appeared to be struck.

"Get down! Get down! Get down! Get down!" one agent could be heard yelling as several additional shots rang out.

Several bystanders in attendance at the rally were struck in the incident. One spectator was killed , and two more were wounded.

Additional Secret Service agents quickly exchanged fire with the suspected shooter, killing him.

"Shooter is down," an agent could be heard saying from the stage.

6:13 p.m. ET — Secret Service agents surrounded Trump as they began to usher him offstage

personal statement business analysis

A group of Secret Service agents helped Trump to his feet. Blood could be seen on the former president's face and he briefly appeared disoriented. Trump could be heard asking for his shoes.

6:13 p.m. ET — Trump defiantly raised his fist and shouted 'Fight, fight, fight' as he left the stage

personal statement business analysis

As he was ushered off the stage, Trump could be heard telling the Secret Service agents around him to "wait."

The agents gave Trump a moment to collect himself, and in the brief pause amid the flurry of movement, he raised his fist and shouted at the crowd to "Fight, fight, fight!"

By 6:14 p.m. ET — Trump was ushered safely off the stage and into a waiting car. His motorcade quickly departed.

personal statement business analysis

Trump could be seen raising his fist in the air as he got into the motorcade vehicle. The motorcade was followed by an ambulance.

6:42 p.m. ET — The Secret Service confirmed Trump was 'safe' following the shooting

personal statement business analysis

" An incident occurred the evening of July 13 at a Trump rally in Pennsylvania," Secret Service spokesman Anthony Guglielmi posted on X, roughly half an hour after Trump left the stage. "The Secret Service has implemented protective measures and the former President is safe. This is now an active Secret Service investigation and further information will be released when available."

An incident occurred the evening of July 13 at a Trump rally in Pennsylvania. The Secret Service has implemented protective measures and the former President is safe. This is now an active Secret Service investigation and further information will be released when available. — Anthony Guglielmi (@SecretSvcSpox) July 13, 2024

8:42 p.m. ET — Trump posts on Truth Social about the incident

personal statement business analysis

"I want to thank The United States Secret Service, and all of Law Enforcement, for their rapid response on the shooting that just took place in Butler, Pennsylvania," Trump wrote in a post on Truth Social. "Most importantly, I want to extend my condolences to the family of the person at the Rally who was killed, and also to the family of another person that was badly injured."

He added: "It is incredible that such an act can take place in our Country. Nothing is known at this time about the shooter, who is now dead. I was shot with a bullet that pierced the upper part of my right ear. I knew immediately that something was wrong in that I heard a whizzing sound, shots, and immediately felt the bullet ripping through the skin. Much bleeding took place, so I realized then what was happening. GOD BLESS AMERICA!"

8:49 p.m. ET — The Secret Service confirmed the shooter had been 'neutralized,' 1 rally attendee had been killed, and 2 more injured

Secret Service spokesman Guglielmi in a statement posted on social media wrote he was "grateful to the Secret Service team and our law enforcement partners for their swift action," and sent condolences to the families of those killed and wounded in the incident.

The statement indicated the suspected shooter "fired multiple shots toward the stage from an elevated position outside of the rally venue."

"US Secret Service personnel neutralized the shooter, who is now deceased," the statement continued. "US Secret Service quickly responded with protective measures and the former president is safe and being evaluated. One spectator was killed, two spectators were critically injured."

Here is the latest information from our investigation. We are grateful to the Secret Service team and our law enforcement partners for their swift action. Our thoughts go out to the families affected by this tragedy. pic.twitter.com/E8FazqtUVZ — Anthony Guglielmi (@SecretSvcSpox) July 14, 2024

10:33 p.m. ET — The FBI announced it would take the lead on the investigation

The Secret Service quickly came under intense scrutiny for the "major failure" that allowed the former president to be shot during the event.

Amid the criticism, the FBI released a statement indicating it would take the lead on the ongoing investigation into the shooting.

"We will continue to support this investigation with the full resources of the FBI, alongside our partners at the US Secret Service and state and local law enforcement," the statement read.

Updated FBI statement on the ongoing incident that took place today in Butler, Pennsylvania. pic.twitter.com/zWr5ZqyJBI — FBI Pittsburgh (@FBIPittsburgh) July 14, 2024

11:55 p.m. ET — An FBI press conference confirms the incident is being investigated as an assassination attempt

personal statement business analysis

Kevin Rojek, a spokesperson for the FBI, in a press briefing that extended past midnight on Sunday morning, said the agency had deemed the incident an attempted assassination of the former president.

1:34 a.m. ET on Sunday July 14 — FBI releases shooter's name: Thomas Matthew Crooks

"The FBI has identified Thomas Matthew Crooks, 20, of Bethel Park, Pennsylvania, as the subject involved in the assassination attempt of former President Donald Trump on July 13, in Butler, Pennsylvania," a statement released by the FBI read.

The statement continued: "This remains an active and ongoing investigation, and anyone with information that may assist with the investigation is encouraged to submit photos or videos online at fbi.gov/butler or call 1-800-CALL-FBI."

Additional information about Crooks has continued to be reported following officials' confirmation of his identity. Here's what we know about him so far.

After 12 p.m. ET — Corey Comperatore was identified as the victim killed in the shooting

personal statement business analysis

In a Sunday post on Facebook, Allyson Comperatore wrote a memorial for her father, Corey Comperatore , identifying him as the victim who was killed during the rally shooting.

Corey Comperatore was a 50-year-old volunteer firefighter and father of two.

"The media will not tell you that he died a real-life super hero," Allyson Comperatore wrote on Facebook. "They are not going to tell you how quickly he threw my Mom and I onto the ground. They are not going to tell you that he shielded my body from the bullet that came at us."

She added: "He was a man of God that loved Jesus fiercely… I know that God is proud of the man that came to His gates yesterday."

Comperatore's identity was confirmed by the state's Governor Josh Shapiro Sunday afternoon.

A Trump-backed GoFundMe for Comperatore and other victims of the shooting had raised over $3.175 million at the time of publication.

personal statement business analysis

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