boeing 767 case study solution

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Boeing 767: From Concept to Production (A)

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Boeing 767 From Concept to Production B Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Boeing 767 From Concept to Production B Case Solution

The Boeing 767 From Concept to Production B case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Boeing 767 From Concept to Production B case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Boeing 767 From Concept to Production B case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Boeing 767 From Concept to Production B case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Boeing 767 From Concept to Production B Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Boeing 767 From Concept to Production B is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Boeing 767 From Concept to Production B HBR Case Study

The objective of the case should be focused on. This is doing the Boeing 767 From Concept to Production B Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Boeing 767 From Concept to Production B

An important tool that helps in addressing the central issue of the case and coming up with Boeing 767 From Concept to Production B HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Boeing 767 From Concept to Production B.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Boeing 767 From Concept to Production B Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Boeing 767 From Concept to Production B

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Boeing 767 From Concept to Production B operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Boeing 767 From Concept to Production B

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Boeing 767 From Concept to Production B case solution.

VRIO Analysis of Boeing 767 From Concept to Production B

This is an analysis carried out to know about the internal strengths and capabilities of Boeing 767 From Concept to Production B. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Boeing 767 From Concept to Production B are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Boeing 767 From Concept to Production B

The Value chain analysis of Boeing 767 From Concept to Production B helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Boeing 767 From Concept to Production B to increase its competitive advantage.

BCG Matrix of Boeing 767 From Concept to Production B

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Boeing 767 From Concept to Production B BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Boeing 767 From Concept to Production B

Ansoff Matrix is an important strategic tool to come up with future strategies for Boeing 767 From Concept to Production B in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Boeing 767 From Concept to Production B

Boeing 767 From Concept to Production B needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Boeing 767 From Concept to Production B Blue Ocean Strategy

The strategies devised and included in the Boeing 767 From Concept to Production B case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Boeing 767 From Concept to Production B

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Boeing 767 From Concept to Production B looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Boeing 767 From Concept to Production B.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Boeing 767 From Concept to Production B Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Boeing 767 From Concept to Production B case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Boeing 767 From Concept to Production B Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Boeing 767 From Concept to Production B case answers should be written down in the Boeing 767 From Concept to Production B case memo, clearly identifying which part shows what. The Boeing 767 From Concept to Production B case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Boeing 767 From Concept to Production B HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Boeing 767 From Concept to Production B is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Boeing 767 From Concept to Production B Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Boeing 767 From Concept to Production B Harvard case is complete and properly answered.

Recommendations and Action Plan for Boeing 767 From Concept to Production B case analysis

For Boeing 767 From Concept to Production B, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Boeing 767 From Concept to Production B should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Boeing 767 From Concept to Production B should enhance the value creating activities within its value chain.
• Boeing 767 From Concept to Production B should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Boeing 767: From Concept to Production (B) Harvard Case Solution & Analysis

Home >> Management Case Studies >> Boeing 767: From Concept to Production (B)

Update (A) case, and to this day. The question before the students, is the approach to the management of the new Boeing aircraft programs must be modified to conform to this new environment . "Hide by David Garvin, Lee C. Field, Janet Simpson Source: Harvard Business School 1 pages. Publication Date: April 1, 1988. Prod. #: 688041-PDF-ENG

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Step 3 - Boeing 767: From Concept to Production (B) Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Boeing 767: From Concept to Production (B)

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Boeing 767: From Concept to Production (B) . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Boeing 767: From Concept to Production (B)
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Boeing 767: From Concept to Production (B) HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Boeing 767: From Concept to Production (B)

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Boeing 767: From Concept to Production (B)

Another way of understanding the external environment of the firm in Boeing 767: From Concept to Production (B) is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Boeing 767: From Concept to Production (B) Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Boeing 767: From Concept to Production (B) case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Boeing 767: From Concept to Production (B) case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Boeing 767: From Concept to Production (B)

Subjects Covered Learning curves Manufacturing Project management

by David A. Garvin, Lee C. Field, Janet Simpson

Source: Harvard Business School

1 pages. Publication Date: Apr 01, 1988. Prod. #: 688041-PDF-ENG

Boeing 767: From Concept to Production (B) Harvard Case Study Solution and HBR and HBS Case Analysis

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Marketing Process Analysis

Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, boeing 767: ptq ( blue ocean strategy / mba resources.

• Boeing 767: PTQ (
• Technology & Operations / MBA Resources

Introduction to Blue Ocean Strategy

EMBA Pro Blue Ocean Strategy for Boeing 767: PTQ ( case study

Shows the Boeing 767 airplane assembly process. Called PTQ ("Put Together Quick") because it uses time-lapse photography to compress a 10 week assembly process into 10 minutes.

Case Authors : David A. Garvin

Topic : technology & operations, related areas : project management, emba pro blue ocean strategy approach for boeing 767: ptq (.

At EMBA PRO , we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Boeing 767: PTQ ( case study is a Harvard Business School (HBR) case study written by David A. Garvin. The Boeing 767: PTQ ( (referred as “Ptq 767” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Project management. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Technology & Operations field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more.

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What is Blue Ocean Strategy and how it is relevant to "Boeing 767: PTQ (" case study?

Who invented blue ocean strategy and why it is called blue ocean strategy.

EMBA Pro Definition - As a strategy concept Blue Ocean strategy was first introduced by W.Chan Kim and Renee Mauborgne, INSEAD Business School professors, in their book - "Blue Ocean Strategy - How to Create Uncontested Market Space & Make Competition Irrelevant"

It is called Blue Ocean Strategy (BOS) because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins.  BOS makes competitors irrelevant & creates new consumer value propositions.

What is the cornerstone of Blue Ocean Strategy?

The cornerstone of Blue Ocean Strategy is - "Value Innovation" . Value Innovation emphasizes on both Value and Innovation. Ptq 767 needs to not only redefine the value proposition it is providing to existing customers (clients) but also needs to create new value proposition for target segments (customers) that at present are not Ptq 767's clients. Value innovation can open up new uncontested market space for Ptq 767.

Four Critical Factors that Managers at Ptq 767 can use for Value Innovation are -

Buyer Utility - It underlines the core values, features or utility Ptq 767's products or services deliver to the buyer. The benefits can be both perceived and real.

Price - In traditional scenarios competitors compete in the Technology & Operations following traditional approach of pricing - ‘Offer customer more for less’. This can provide serious challenge to company’s bottomline (profitability).

Cost - Managers at Ptq 767 can use value innovation to overcome limitations suggested by Michael Porter (management guru, strategy guru) in his value cost trade-off as part of competition based strategy. Using Blue Ocean strategy Ptq 767 managers can pursue both differentiation and low cost simultaneously.

Adoption - When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is.

Red Ocean Vs Blue Ocean Strategy

What is the difference between blue ocean strategy and red ocean strategy how can ptq 767 break out of the red ocean of bloody competition.

In the present business environment , Red Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off. This leads to cut-throat competition and race to the bottom, resulting in lower profitability and higher cost structure as component of total price.

Factors that are leading to Red Ocean of bloody competition -

Consumer behavior in the Technology & Operations is also fast evolving because of -greater access to information, technological innovationsmarket transparency, and promotional incentives by competitors)

Niche markets and local monopolies that company’s like Ptq 767 able to exploit are fast disappearing. The firms in Technology & Operations industry are required to continuously come up with new solutions.

Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to come up with vast array of products and services.

Globalization has also opened doors to suppliers from China, India, Singapore, Malaysia, Turkey, Brazil, and other emerging economies to compete in the high cost market such as United States & European Union.

Increasing commoditization of the products and services have also put pressure on companies such asPtq 767.

Various product categories in Technology & Operations are becoming more similar, leaving firms to compete only through pricing strategy.

Breaking out of Red Ocean of Bloody Competition

Examples of how blue ocean strategy can be used for ptq 767 case study.

Ptq 767 can use following Blue Ocean Strategy (BOS) tools and techniques to overcome the red ocean of cut throat competition in Technology & Operations industry.

What is Eliminate-Reduce-Raise-Create Grid?

Eliminate-reduce-raise-create, mapping ptq 767 on blue ocean strategy canvas grid.

Six Path Framework for Ptq 767

Strategy Alignment

Ptq 767 BOS should have three critical qualities -- a compelling tagline, divergence, and focus .

The four actions of Ptq 767 strategy canvas should be guided toward enforcing these critical qualities. Without these critical qualities, Ptq 767 strategy is most likely to be muddled, undifferentiated, and hard to communicate with a relatively high cost structure. The four actions of creating a new value curve should be well guided toward building a company’s strategic profile with these characteristics. These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas

Ptq 767 Needs to Avoid these Six Red Ocean Strategy Traps

Trap 1 - Equating Market-Creating Strategies with Low-Cost Strategies

Trap 2 - Equating Creative Destruction with Market Creation

Trap 3 - Making Existing Customers Happier

Trap 4 - Equating Market-Creating Strategies with Differentiation

Trap 5 - Confusing Technology Innovation with Market-Creating Strategies

Trap 6 - Treating Market-Creating Strategies as Niche Strategies

5C Marketing Analysis of Boeing 767: PTQ (

4p marketing analysis of boeing 767: ptq (, porter five forces analysis and solution of boeing 767: ptq (, porter value chain analysis and solution of boeing 767: ptq (, case memo & recommendation memo of boeing 767: ptq (, blue ocean analysis and solution of boeing 767: ptq (, marketing strategy and analysis boeing 767: ptq (, vrio /vrin analysis & solution of boeing 767: ptq (, pestel / step / pest analysis of boeing 767: ptq (, case study solution of boeing 767: ptq (, swot analysis and solution of boeing 767: ptq (, agile management solution of boeing 767: ptq (, references books on blue ocean strategy.

W. Chan Kim and Renée Mauborgne (2017) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, Sep 26, 2017 W. Chan Kim and Renée Mauborgne (2015) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Jan 20, 2015 David A. Garvin (2018) , "Boeing 767: PTQ ( Harvard Business Review Case Study. Published by HBR Publications.

Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications.

M. E. Porter , Competitive Strategy(New York: Free Press, 1980)

Blue Ocean Strategy Solution

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Boeing 767 From Concept to Production A

• Harvard Case Studies

Boeing 767 From Concept to Production A Case Study Solution & Analysis

In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.

To make a detailed case analysis, student should follow these steps:

STEP 1: Reading Up Harvard Case Study Method Guide:

Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important.

Harvard Case Study Solutions

STEP 2: Reading The Boeing 767 From Concept to Production A Harvard Case Study:

To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight. However, all of the information provided is not reliable and relevant.

When having a fast reading, following points should be noted:

• Nature of organization
• Nature if industry in which organization operates.
• External environment that is effecting organization
• Problems being faced by management
• Identification of communication strategies.
• Any relevant strategy that can be added.
• Control and out-of-control situations.

When reading the case for second time, following points should be considered:

• Decisions needed to be made and the responsible Person to make decision.
• Objectives of the organization and key players in this case.
• The compatibility of objectives. if not, their reconciliations and necessary redefinition.
• Sources and constraints of organization from meeting its objectives.

After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.

STEP 3: Doing The Case Analysis Of Boeing 767 From Concept to Production A:

To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.

Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader. It is better to start the introduction from any historical or social context. The challenging diagnosis for Boeing 767 From Concept to Production A and the management of information is needed to be provided. However, introduction should not be longer than 6-7 lines in a paragraph. As the most important objective is to convey the most important message for to the reader.

After introduction, problem statement is defined. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. However, the problem should be concisely define in no more than a paragraph. After defining the problems and constraints, analysis of the case study is begin.

STEP 4: SWOT Analysis of the Boeing 767 From Concept to Production A HBR Case Solution:

SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. SWOT for Boeing 767 From Concept to Production A is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.

This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. Moreover, it is also called Internal-External Analysis.

In the strengths, management should identify the following points exists in the organization:

• Advantages of the organization
• Activities of the company better than competitors.
• Unique resources and low cost resources company have.
• Activities and resources market sees as the company’s strength.
• Unique selling proposition of the company.

WEAKNESSES:

• Improvement that could be done.
• Activities that can be avoided for Boeing 767 From Concept to Production A.
• Activities that can be determined as your weakness in the market.
• Factors that can reduce the sales.
• Competitor’s activities that can be seen as your weakness.

OPPORTUNITIES:

• Good opportunities that can be spotted.
• Interesting trends of industry.
• Change in technology and market strategies
• Government policy changes that is related to the company’s field
• Changes in social patterns and lifestyles.
• Local events.

Following points can be identified as a threat to company:

• Company’s facing obstacles.
• Activities of competitors.
• Product and services quality standards
• Threat from changing technologies
• Financial/cash flow problems
• Weakness that threaten the business.

Following points should be considered when applying SWOT to the analysis:

• Precise and verifiable phrases should be sued.
• Prioritize the points under each head, so that management can identify which step has to be taken first.
• Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix.
• Make sure that points identified should carry itself with strategy formulation process.
• Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses.

STEP 5: PESTEL/ PEST Analysis of Boeing 767 From Concept to Production A Case Solution:

Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.

Pest analysis is very important and informative.  It is used for the purpose of identifying business opportunities and advance threat warning. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies.

To analyze the business objective and its opportunities and threats, following steps should be followed:

• Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization
• Analyze the opportunities that would be happen due to the change.
• Analyze the threats and issues that would be caused due to change.
• Perform cost benefit analyses and take the appropriate action.

porter’s five forces model

PEST FACTORS:

• Next political elections and changes that will happen in the country due to these elections
• Strong and powerful political person, his point of view on business policies and their effect on the organization.
• Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects.
• Change in Legislation and taxation effects on the company
• Trend of regulations and deregulations. Effects of change in business regulations
• Timescale of legislative change.
• Other political factors likely to change for Boeing 767 From Concept to Production A.

ECONOMICAL:

• Position and current economy trend i.e. growing, stagnant or declining.
• Exchange rates fluctuations and its relation with company.
• Change in Level of customer’s disposable income and its effect.
• Fluctuation in unemployment rate and its effect on hiring of skilled employees
• Access to credit and loans. And its effects on company
• Effect of globalization on economic environment
• Considerations on other economic factors

SOCIO-CULTURAL:

• Change in population growth rate and age factors, and its impacts on organization.
• Effect on organization due to Change in attitudes and generational shifts.
• Standards of health, education and social mobility levels. Its changes and effects on company.
• Employment patterns, job market trend and attitude towards work according to different age groups.

case study solutions

• Social attitudes and social trends, change in socio culture an dits effects.
• Religious believers and life styles and its effects on organization
• Other socio culture factors and its impacts.

TECHNOLOGICAL:

• Any new technology that company is using
• Any new technology in market that could affect the work, organization or industry
• Access of competitors to the new technologies and its impact on their product development/better services.
• Research areas of government and education institutes in which the company can make any efforts
• Changes in infra-structure and its effects on work flow
• Existing technology that can facilitate the company
• Other technological factors and their impacts on company and industry

These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.

STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Boeing 767 From Concept to Production A Case Study:

To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry. These forces are used to measure competition intensity and profitability of an industry and market.

Pest analysis

These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below:

• THREAT OF NEW ENTRANTS:
• as the industry have high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. following factors is describing the level of threat to new entrants:
• Barriers to entry that includes copy rights and patents.
• High capital requirement
• Government restricted policies
• Switching cost
• Access to suppliers and distributions
• Customer loyalty to established brands.
• THREAT OF SUBSTITUTES:
• this describes the threat to company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. The potential factors that made customer shift to substitutes are as follows:
• Price performance of substitute
• Switching costs of buyer
• Products substitute available in the market
• Reduction of quality
• Close substitution are available
• DEGREE OF INDUSTRY RIVALRY:
• the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the company’s position. Following are the potential factors that will influence the company’s competition:
• Competitive advantage
• Continuous innovation
• Sustainable position in competitive advantage
• Level of advertising
• Competitive strategy
• BARGAINING POWER OF BUYERS:
• it deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. The buyer power is high if there are too many alternatives available. And the buyer power is low if there are lesser options of alternatives and switching. Following factors will influence the buying power of customers:
• Bargaining leverage
• Switching cost of a buyer
• Buyer price sensitivity
• Competitive advantage of company’s product
• BARGAINING POWER OF SUPPLIERS:
• this refers to the supplier’s ability of increasing and decreasing prices. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. The potential factors that effects bargaining power of suppliers are the following:
• Input differentiation
• Impact of cost on differentiation
• Strength of distribution centers
• Input substitute’s availability.

STEP 7: VRIO Analysis of Boeing 767 From Concept to Production A:

Vrio analysis for Boeing 767 From Concept to Production A case study identified the four main attributes which helps the organization to gain a competitive advantages. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. Therefore, it is necessary to continually review the Boeing 767 From Concept to Production A company’s activities and resources values. RARE: the resources of the Boeing 767 From Concept to Production A company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. COSTLY TO IMITATE : the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation.  Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. However, resources should also be perfectly non sustainable. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. ORGANIZED TO CAPTURE VALUE : resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. A firm (like Boeing 767 From Concept to Production A)  must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate.

STEP 8: Generating Alternatives For Boeing 767 From Concept to Production A Case Solution:

After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind:

• Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities.
• as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive
• it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.
• Student should provide more than one decent solution. Providing two undesirable alternatives to make the other one attractive is not acceptable.

Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.

STEP 9: Selection Of Alternatives For Boeing 767 From Concept to Production A Case Solution:

It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The criteria’s on which business decisions are to be selected areas under:

• Improve profitability
• Increase sales, market shares, return on investments
• Customer satisfaction
• Brand image
• Corporate mission, vision and strategy
• Resources and capabilities

Alternatives should be measures that which alternative will perform better than other one and the valid reasons. In addition, alternatives should be related to the problem statements and issues described in the case study.

STEP 10: Evaluation Of Alternatives For Boeing 767 From Concept to Production A Case Solution:

If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.

STEP 11: Recommendations For Boeing 767 From Concept to Production A Case Study (Solution):

There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The decision that is being taken should be justified and viable for solving the problems.

Case Study Solutions

Boeing 767: From Concept to Production (B)

Subjects Covered Learning curves Manufacturing Project management

by David A. Garvin, Lee C. Field, Janet Simpson

Source: Harvard Business School

1 pages. Publication Date: Apr 01, 1988. Prod. #: 688041-PDF-ENG

Boeing 767: From Concept to Production (B) Harvard Case Study Solution and HBR and HBS Case Analysis

Clients Who Bought This Case Solution Also Bought:

[Solved] Boeing 7E7 Case Study Solution: WACC Calculations and Answers to 7 Questions

Boeing 7E7 Case Study Solution

The Boeing 7E7 Case Study is a case study from HBR . The Case be analyzed from the perspective of new product introduction, financial estimations for Weighted Average cost of accounting (WACC), IRR (internal rates of Return), and NPV (Net Present Value). The case presents an opportunity to undertake a financial analysis and project viability document for New Product Introduction.

For Solutions to more cases like Boeing 7E7 Case Study, follow our case studies archive

Boeing 7E7 Case Study: Introduction

In 2003, Boeing announced their intention to create a new “super-efficient” commercial jet codenamed “7E7” or “Dreamliner.” Similar to when it first developed the 747 and 777, Boeing effectively “bet the farm” on this venture. The new airframe is technologically superior, and it will be sold in a rapidly expanding market, so the project should be greenlit. However, the demand for commercial planes dropped as a result of global travel warnings issued in response to the spread of the highly contagious SARS virus.

The board of directors at Boeing would have to consider all of these factors before giving the project final approval. The Critical task is to determine how the 7E7 project stacks up against a financial benchmark, such as the rate of return sought by potential backers. Internal rates of return (IRR) for the 7E7 project are displayed in the case, both for the baseline scenario and for alternative scenarios. The value of these internal rates of return (IRRs) is determined by students’ estimates of Boeing’s commercial-aircraft business segment’s weighted-average cost of capital (WACC). Students will be able to differentiate between qualitative risks that Boeing is taking and identify “key value drivers” after completing this analysis.

Learning how to calculate the weighted average cost of capital and the cost of equity is the primary focus of this case. The ability to compare beta estimates and use the levered-beta formulas is essential for students attempting to calculate the WACC of a segment. Boeing faces competition in both the civilian and military aircraft markets. The commercial aircraft division of Boeing’s overall corporate WACC must be isolated to determine an appropriate benchmark WACC for the 7E7 project. In this way, the concept of adding value to something is introduced to the students.

Boeing 7E7 Case Study Solution: Why is Boeing contemplating the launch of the 7E7 project? Is this a good time to do so?

As a result of the available technology, Boeing is considering beginning the 7E7 project. Boeing’s main rivals claimed that the 7E7 was an engineer’s nightmare but a salesperson’s paradise. Carbon-reinforced materials, which are stronger than regular aluminum, will be used extensively in the construction of this project, making it the first commercial aircraft of its kind.

However, the threat of rivalry must also be considered. When a brand-new airplane hits the market, it’s bound to sell like hotcakes at first, but competitors taking the plunge to try to replicate 7E7’s success would be foolish. Both Boeing’s asking price and the number of 7E7 planes it could sell were constrained by the lack of information about the plane’s specifications and the threat of competition.

Although Boeing must take chances to maintain its standing in the aircraft industry, now is not the time to launch its project 7E7, in my opinion.

Boeing 7E7 Case Study Solution: Should Boeing’s Board approve the 7E7?

Board members at Boeing should vote to green-light the 7E7 so that the company can continue to compete with Airbus and regain market share in the commercial aircraft sector. There is a scope for undertaking a financial analysis in the Boeing 7E& Case Study, which we will see later.

Boeing 7E7 Case Study Solution: How would we know if the 7E7 project will create value?

In capital budgeting, NPV is used to evaluate a project’s or investment’s profitability. It does this by looking at the future value of a dollar and comparing it to its value right now. According to the case and Boeing’s Market Outlook, NPV is a short-term metric, making Project 7E7 unfavorable. The negative cash flows are another reason why this project should be rejected.

Examine the details of how to estimate the WACC :

WACC = (Wdebt)(rd)(1-tc) + (Wequity)(re)

• Wdebt = proportion of debt in a market- value capital structure
• rd = pretax cost of debt capital
• tc = marginal effective corporate tax rate
• Wequity = proportion of equity in a market-value capital structure
• re = cost of equity capital
• From Exhibit 10 : Debt / Equity ratio= 0.525

Tc = 0.35 (From page 237)

• From Exhibit 2, Wdebt = 44646 / 129686 = 0.344

Wequity = 85040/129686 = 0.656

• From Exhibit 11, Rd is calculated as below which is 5.335%

The cost of equity capital (re ) will be calculated using CAPM. re = Rf + β*E(Rm)

BetaAsset = BetaEquity / [1+(1-tc)D/E]

Beta Equity Boeing =1.62Market-value debt/equity ratio = 0.525BetaAsset = 1.62/[1+(1-0.35)0.525] = 1.21

• Exhibit 10 indicates the percentage of revenues derived from government for Lockheed Martin and Northrop Grumman is 93% and 91%, which will help to estimate beta asset of defense.
• Debt /equity ratio for Lockheed Martin = 0.410
• Betaasset defense = 0.37/[1+(1-0.35)0.41] = 0.29
• S&P500 60 trading day BetaEquityNG for Northrop Grumman=0.30
• Debt/equity ratio for Northrop Grumman = 0.640
• Exhibit 10, Boeing Rev from Defense (Wdefense) = 0.46
• Boeing Rev from Commercial Sales (Wcommercial) = 0.54
• βBoeing= βcommercial* Wcommercial + βdefense*Wdefense
• 1.21= βcommercial *0.54+0.25*0.46
• β asset commercial =1.095/0.54= 2.03
• β equity commercial =2.031+(1-0.35)0.525=2.72
• re = Rf + β*E(Rm)- Rf]

=0.85%+2.72(8.4%)

WACC= % debt (rd)(1-tc)+ % equity(re)

=0.344*0.05335*(1-0.35)+0.656*0.2370

WACC=16.74%

Boeing 7E7 Case Study Solution: Is there anything else the board of directors should consider in assessing the financial appeal of this project?

There are a few different approaches to calculating the economic viability of the Boeing 7E7 project before making a decision about whether or not to move forward with it. These include the Payback period (which does not account for the time value of money, but is simple to calculate and is based on projects with higher liquidity), as well as the Discount Payback period (which is based on projects with higher liquidity) ( it consider the time value of money).

The Boeing 7E7 was a long-term project that required a significant investment to get off the ground. This is yet another reason why it was delayed. Therefore, more time will be required to accumulate the most wealth and settle all financial obligations. In the event that this is not the case, the money that has already been invested in the project by the board of directors will be wasted.

Boeing 7E7 Case Study Solution: What should the board do?

As the first plane to use carbon body construction and employ wingtip extenders, both of which will add to the level of risk because they have never been used on large-scale projects before, the board should approve the launch of the Boeing 7E7 Project despite the high level of risk associated with the project due to its design. Not mentioning that Airbus is about to introduce their brand new A380 would be negligent of us. Boeing should go ahead with the launch of the 7E7 because it will have a lower fuel requirement and will be able to carry a larger number of passengers.

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Samrat is a Delhi-based MBA from the Indian Institute of Management. He is a Strategy, AI, and Marketing Enthusiast and passionately writes about core and emerging topics in Management studies. Reach out to his LinkedIn for a discussion or follow his Quora Page